Pub Date : 2022-09-08DOI: 10.26794/2304-022x-2022-12-3-99-105
S. Eremin
The article is aimed at studying of measures to prevent and resolve conflicts of interest in public authorities in the Russian Federation and foreign countries. The task of the study is to analyze the list of methods to resolve conflicts of interest in public authorities in Russian and foreign legislation, with an emphasis on the need for its concretization and clarification of the boundaries of the applicable legal technique, and finding an alternative to the list. The article offers an instrumental basis for clarification of gradation of ways of exit from the real conflict of interests. The thesis is argued that indicating measures to prevent and resolve conflicts of interest in public authorities in Russian legislation is advisable to legally delineate and formalize them consistently, defining specific forms, stages and mechanisms for solving the problem, based on foreign practice, recommendations are made to prevent conflicts of interest in public authorities.
{"title":"Measures to prevent and resolve conflicts of interest in public authorities in the Russian Federation and foreign countries","authors":"S. Eremin","doi":"10.26794/2304-022x-2022-12-3-99-105","DOIUrl":"https://doi.org/10.26794/2304-022x-2022-12-3-99-105","url":null,"abstract":"The article is aimed at studying of measures to prevent and resolve conflicts of interest in public authorities in the Russian Federation and foreign countries. The task of the study is to analyze the list of methods to resolve conflicts of interest in public authorities in Russian and foreign legislation, with an emphasis on the need for its concretization and clarification of the boundaries of the applicable legal technique, and finding an alternative to the list. The article offers an instrumental basis for clarification of gradation of ways of exit from the real conflict of interests. The thesis is argued that indicating measures to prevent and resolve conflicts of interest in public authorities in Russian legislation is advisable to legally delineate and formalize them consistently, defining specific forms, stages and mechanisms for solving the problem, based on foreign practice, recommendations are made to prevent conflicts of interest in public authorities.","PeriodicalId":35958,"journal":{"name":"Periodica Polytechnica, Social and Management Sciences","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86972923","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-08DOI: 10.26794/2304-022x-2022-12-3-53-69
N. Abdikeev
In the context of restrictions on the import of technologies and equipment to the Russian Federation caused by external sanctions and the withdrawal of Western European, American and Japanese companies from our country, initially, high-tech branches of domestic industry found themselves in a difficult situation. There were problems related to the substitution of products that fell under the ban on import, and the development of localization of the main production segments. The purpose of the study is to review import substitution plans in the machine tool, aviation, electronic and machine-building industries in order to assess the effectiveness of their implementation; to identify the causes and factors of inhibition of the import substitution policy, as well as ways to improve its effectiveness. The author offers directions of improvement of the State support of high-tech branches of manufacturing industry to solve the problems facing it.
{"title":"Import substitution in high-tech industries under external sanctions","authors":"N. Abdikeev","doi":"10.26794/2304-022x-2022-12-3-53-69","DOIUrl":"https://doi.org/10.26794/2304-022x-2022-12-3-53-69","url":null,"abstract":"In the context of restrictions on the import of technologies and equipment to the Russian Federation caused by external sanctions and the withdrawal of Western European, American and Japanese companies from our country, initially, high-tech branches of domestic industry found themselves in a difficult situation. There were problems related to the substitution of products that fell under the ban on import, and the development of localization of the main production segments. The purpose of the study is to review import substitution plans in the machine tool, aviation, electronic and machine-building industries in order to assess the effectiveness of their implementation; to identify the causes and factors of inhibition of the import substitution policy, as well as ways to improve its effectiveness. The author offers directions of improvement of the State support of high-tech branches of manufacturing industry to solve the problems facing it.","PeriodicalId":35958,"journal":{"name":"Periodica Polytechnica, Social and Management Sciences","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76712413","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-08DOI: 10.26794/2304-022x-2022-12-3-70-81
T. Goroshnikova
Sustainability reports allow checking the company’s proper understanding of the concept of “sustainability” in the context of its activities. The article shows the problems and features of the sustainability reports language as part of the company’s corporate reporting. The purpose of article is to review the linguistic methods of evaluation of sustainability reports to obtain summaries on corporate transparency of companies (absence of “greenwashing”), and its task is to interpretation texts through analysis using these tools. Linguistic methods of evaluation of sustainability reports, reviewed by author, provide an opportunity to test intuitive assumptions about the availability of marketing information or data on innovation positioning, and that there is a difference between the texts of the reports of organizations that disclose information and those that issue those documents for other purposes. Based on the analysis, the need to create rules for the interpretation of results related to linguistic features and extracted from sustainability reports when using natural language processing methods was summarized.
{"title":"Features of context the sustainable development report as a reflection of company policy for ESG-principles","authors":"T. Goroshnikova","doi":"10.26794/2304-022x-2022-12-3-70-81","DOIUrl":"https://doi.org/10.26794/2304-022x-2022-12-3-70-81","url":null,"abstract":"Sustainability reports allow checking the company’s proper understanding of the concept of “sustainability” in the context of its activities. The article shows the problems and features of the sustainability reports language as part of the company’s corporate reporting. The purpose of article is to review the linguistic methods of evaluation of sustainability reports to obtain summaries on corporate transparency of companies (absence of “greenwashing”), and its task is to interpretation texts through analysis using these tools. Linguistic methods of evaluation of sustainability reports, reviewed by author, provide an opportunity to test intuitive assumptions about the availability of marketing information or data on innovation positioning, and that there is a difference between the texts of the reports of organizations that disclose information and those that issue those documents for other purposes. Based on the analysis, the need to create rules for the interpretation of results related to linguistic features and extracted from sustainability reports when using natural language processing methods was summarized.","PeriodicalId":35958,"journal":{"name":"Periodica Polytechnica, Social and Management Sciences","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74922044","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-08DOI: 10.26794/2304-022x-2022-12-3-114-128
P. A. Ilyin
In the conditions of reformatting and transformation of the world economy, as well as the aggravation of the international situation, there is an objective need to form a model for assessing the economic security of an individual, taking into account both economic factors and other aspects of social life.As the object of article, the author considers relationships that influence the economic security of vital interests of the individual. The subject is indicators of its condition and performance on which its survival and sustainability depend, and tasks are to study the raw data for their formation. The aim of the article is to develop a model of economic security of the individual.As a result, the author has formed a model of assessment of economic security of the person, which takes into account assessment of income, expenses, debt, property, family, education, as well as environmental impact, that is, not only its financial and economic situation, but also socio-cultural traits. The relevance of the study, conducted using logical and mathematical methods is due to the possibility of applying its results for the rapid identification of places of social tension and the adoption of the necessary measures, and to obtain information on the presence or absence of threats to a particular person’s economic security in order to make certain management decisions.
{"title":"formation of management model for assessment the economic security of individual interests","authors":"P. A. Ilyin","doi":"10.26794/2304-022x-2022-12-3-114-128","DOIUrl":"https://doi.org/10.26794/2304-022x-2022-12-3-114-128","url":null,"abstract":"In the conditions of reformatting and transformation of the world economy, as well as the aggravation of the international situation, there is an objective need to form a model for assessing the economic security of an individual, taking into account both economic factors and other aspects of social life.As the object of article, the author considers relationships that influence the economic security of vital interests of the individual. The subject is indicators of its condition and performance on which its survival and sustainability depend, and tasks are to study the raw data for their formation. The aim of the article is to develop a model of economic security of the individual.As a result, the author has formed a model of assessment of economic security of the person, which takes into account assessment of income, expenses, debt, property, family, education, as well as environmental impact, that is, not only its financial and economic situation, but also socio-cultural traits. The relevance of the study, conducted using logical and mathematical methods is due to the possibility of applying its results for the rapid identification of places of social tension and the adoption of the necessary measures, and to obtain information on the presence or absence of threats to a particular person’s economic security in order to make certain management decisions.","PeriodicalId":35958,"journal":{"name":"Periodica Polytechnica, Social and Management Sciences","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89322391","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-08DOI: 10.26794/2304-022x-2022-12-3-82-98
V. V. Krasnova, A. A. Kramarenko, A. Fomenko
In connection with the current trends in the agro-industrial conjuncture, it is becoming increasingly urgent to solve the problem of ensuring the economic security of the state, the financial and economic recovery of industry-forming enterprises and the welfare of the population. Taking into account the high interest in the transformation of food markets, the object of this study was the internal management strategies of large agro-industrial companies. The subject of the study is the mechanism of food pricing by regulating the value chain in agricultural holdings of the full production cycle (having a vertically integrated organization of the operational and production process). The article provides an analysis of changes in the price index for socially significant food products for the period 2020–2021 and its impact on the cost of a minimum set of food products, which is considered an important indicator of the standard of living of the population and in the current situation accounts for an excessively high proportion of the average income of citizens. To solve the identified problems and ensure a high level of food security, a mechanism for managing the development strategy of vertically integrated agro-industrial companies is proposed as a way to achieve the minimum cost of finished products and rational management of its creation chain. Due to the closed production cycle, agro-industrial companies offset the negative impact of external factors on pricing, and are also more independent of suppliers of raw materials and in matters of the organization of operational activities. The practical significance of the research is to develop and substantiate ways to reduce social tension and provide the population with socially significant, high-quality and affordable food by reducing the cost of producing agro-industrial products while creating and developing a vertically integrated organization of the production process.
{"title":"Development strategy of vertically integrated agro-industrial companies as a pricing tool for food products","authors":"V. V. Krasnova, A. A. Kramarenko, A. Fomenko","doi":"10.26794/2304-022x-2022-12-3-82-98","DOIUrl":"https://doi.org/10.26794/2304-022x-2022-12-3-82-98","url":null,"abstract":"In connection with the current trends in the agro-industrial conjuncture, it is becoming increasingly urgent to solve the problem of ensuring the economic security of the state, the financial and economic recovery of industry-forming enterprises and the welfare of the population. Taking into account the high interest in the transformation of food markets, the object of this study was the internal management strategies of large agro-industrial companies. The subject of the study is the mechanism of food pricing by regulating the value chain in agricultural holdings of the full production cycle (having a vertically integrated organization of the operational and production process). The article provides an analysis of changes in the price index for socially significant food products for the period 2020–2021 and its impact on the cost of a minimum set of food products, which is considered an important indicator of the standard of living of the population and in the current situation accounts for an excessively high proportion of the average income of citizens. To solve the identified problems and ensure a high level of food security, a mechanism for managing the development strategy of vertically integrated agro-industrial companies is proposed as a way to achieve the minimum cost of finished products and rational management of its creation chain. Due to the closed production cycle, agro-industrial companies offset the negative impact of external factors on pricing, and are also more independent of suppliers of raw materials and in matters of the organization of operational activities. The practical significance of the research is to develop and substantiate ways to reduce social tension and provide the population with socially significant, high-quality and affordable food by reducing the cost of producing agro-industrial products while creating and developing a vertically integrated organization of the production process.","PeriodicalId":35958,"journal":{"name":"Periodica Polytechnica, Social and Management Sciences","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77133259","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-07DOI: 10.26794/2304-022x-2022-12-3-39-52
R. G. Nafikov
All sectors of economic activity have changed significantly in globalization, and the banking sector is no exception. Commercial banks around the globe are experiencing digitalization in different ways. However, in the near future, most of these organizations will most likely have to face this process. Otherwise, they simply cannot compete, as the needs of the client base are changing along with continuous technological progress. People are interested in being able to receive services and feedback from the bank quickly and remotely. In order to remain competitive, financial institutions create a new corporate culture, developing and implementing innovative models of interaction with clients. The purpose of the research is to determine the principles of economic security in digitalization of the banking sector and ensure the stability of its functioning, considering possible risks. This study can be useful both for employees of commercial banks for building the processes of digitization of the services provided, and for IT specialists responsible for the development and implementation of certain digital products.
{"title":"Digitalization of the banking system: risks and opportunities for managing financial assets","authors":"R. G. Nafikov","doi":"10.26794/2304-022x-2022-12-3-39-52","DOIUrl":"https://doi.org/10.26794/2304-022x-2022-12-3-39-52","url":null,"abstract":"All sectors of economic activity have changed significantly in globalization, and the banking sector is no exception. Commercial banks around the globe are experiencing digitalization in different ways. However, in the near future, most of these organizations will most likely have to face this process. Otherwise, they simply cannot compete, as the needs of the client base are changing along with continuous technological progress. People are interested in being able to receive services and feedback from the bank quickly and remotely. In order to remain competitive, financial institutions create a new corporate culture, developing and implementing innovative models of interaction with clients. The purpose of the research is to determine the principles of economic security in digitalization of the banking sector and ensure the stability of its functioning, considering possible risks. This study can be useful both for employees of commercial banks for building the processes of digitization of the services provided, and for IT specialists responsible for the development and implementation of certain digital products.","PeriodicalId":35958,"journal":{"name":"Periodica Polytechnica, Social and Management Sciences","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82357461","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-07DOI: 10.26794/2304-022x-2022-12-3-6-23
J. Kovalchuk, I. Stepnov, M. Bikalenko
The article is devoted to the theoretical and methodological substantiation of the ecosystem theory application to manage the interaction of digital economy actors in the context of industry’s development, including its high-tech sector. The subject of the study was the assessment of objective and subjective components of the process of forming a united digital space necessary to ensure interaction in the enterprise management in the new digital economy, and the goal was to solve the question of choosing a theoretical basis in favor of ecosystem theory. The results of the article carried out using the methods of description, scientific analysis and synthesis consist in identifying the completion of digital transformation when the ecosystem level is reached, substantiating the necessary conditions for this; systematizing the objective need to update classical approaches, proving the need to adapt life cycle models for ecosystems taking into account the uncertainty of technological development and proposing an original cyclic model that takes into account transformation of enterprises and the formats of their interactions in the digital economy. As conclusions, the basic provisions on the elements of a united digital space (platform, network effects and market expectations) and a dynamic model of its formation based on an ecosystem approach are presented. The authors have formed recommendations for the creation of a management system for the interaction of economic agents, taking into account the rules of communication of ecosystem partners, competition between them and the possibilities of coordination. The relevance of the work done is determined by the proposal of a unified interpretation of the process of forming a united digital space as one of the most important consequences of the digital breakthrough of the economy.
{"title":"Ecosystem approach to the management of economic agents’ interaction in the industry","authors":"J. Kovalchuk, I. Stepnov, M. Bikalenko","doi":"10.26794/2304-022x-2022-12-3-6-23","DOIUrl":"https://doi.org/10.26794/2304-022x-2022-12-3-6-23","url":null,"abstract":"The article is devoted to the theoretical and methodological substantiation of the ecosystem theory application to manage the interaction of digital economy actors in the context of industry’s development, including its high-tech sector. The subject of the study was the assessment of objective and subjective components of the process of forming a united digital space necessary to ensure interaction in the enterprise management in the new digital economy, and the goal was to solve the question of choosing a theoretical basis in favor of ecosystem theory. The results of the article carried out using the methods of description, scientific analysis and synthesis consist in identifying the completion of digital transformation when the ecosystem level is reached, substantiating the necessary conditions for this; systematizing the objective need to update classical approaches, proving the need to adapt life cycle models for ecosystems taking into account the uncertainty of technological development and proposing an original cyclic model that takes into account transformation of enterprises and the formats of their interactions in the digital economy. As conclusions, the basic provisions on the elements of a united digital space (platform, network effects and market expectations) and a dynamic model of its formation based on an ecosystem approach are presented. The authors have formed recommendations for the creation of a management system for the interaction of economic agents, taking into account the rules of communication of ecosystem partners, competition between them and the possibilities of coordination. The relevance of the work done is determined by the proposal of a unified interpretation of the process of forming a united digital space as one of the most important consequences of the digital breakthrough of the economy.","PeriodicalId":35958,"journal":{"name":"Periodica Polytechnica, Social and Management Sciences","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77038714","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-07DOI: 10.26794/2304-022x-2022-12-3-24-38
O. E. Mikhnenko, V. Salin
The subject of the article are the problems of transformation on the basis of breakthrough digital technologies of activity on information support of management and use of accounting information in managerial decision-making. The authors in the course of the research analyze the current state of management accounting and prove that only a factor information model is able to ensure the implementation of the functions of the actual management of the object, allowing observation based on operational, technical, accounting, statistical and data integration requirements. On the example of the system of productivity indicators (qualitatively defined quantity), it is demonstrated that it is possible to implement such requirements for this factor as the object, accuracy and specificity of the work; and an example of a system of indicators for fixed assets — harmonies the functions performed for the object. The article also substantiates the conclusion that the solution of the problems of digital transformation of speech can be provided by an information system functioning based on the platform using Big Data and cloud technologies — DaaS interacting with active elements of the Internet community. In the course of the study, in generalization of modern concepts of management of economic systems, directions of development of digital technologies and their implementation in the processes of information management, methods of system and comparative analysis were used.
{"title":"Management аccounting: What is subject to digital transformation?","authors":"O. E. Mikhnenko, V. Salin","doi":"10.26794/2304-022x-2022-12-3-24-38","DOIUrl":"https://doi.org/10.26794/2304-022x-2022-12-3-24-38","url":null,"abstract":"The subject of the article are the problems of transformation on the basis of breakthrough digital technologies of activity on information support of management and use of accounting information in managerial decision-making. The authors in the course of the research analyze the current state of management accounting and prove that only a factor information model is able to ensure the implementation of the functions of the actual management of the object, allowing observation based on operational, technical, accounting, statistical and data integration requirements. On the example of the system of productivity indicators (qualitatively defined quantity), it is demonstrated that it is possible to implement such requirements for this factor as the object, accuracy and specificity of the work; and an example of a system of indicators for fixed assets — harmonies the functions performed for the object. The article also substantiates the conclusion that the solution of the problems of digital transformation of speech can be provided by an information system functioning based on the platform using Big Data and cloud technologies — DaaS interacting with active elements of the Internet community. In the course of the study, in generalization of modern concepts of management of economic systems, directions of development of digital technologies and their implementation in the processes of information management, methods of system and comparative analysis were used.","PeriodicalId":35958,"journal":{"name":"Periodica Polytechnica, Social and Management Sciences","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91202616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
M. Yenin, S. Choliy, O. Akimova, Iurii Perga, A. Ishchenko, O. Golovko
Based on historical, legal, and sociological research conducted within a research project funded by the Ministry of Education and Science of Ukraine titled "Improvement of human capital development: a factor in increasing the mobilisation potential of Ukraine", theoretical and methodological principles for improving the mobilisation potential of Ukraine through human capital formation mechanisms are substantiated in this paper. An overview of the main approaches to the recruitment of armies in the context of historical evolution is conducted, and a list of actual and potential threats to a reduction of Ukraine's mobilisation potential is updated. Factors of motivation and demotivation influencing the participation or otherwise of Ukrainian youth in military mobilisation are defined. Optimal legal models for military mobilisation in a democratic constitutional state are also proposed. A general strategy whereby the policy of formation of patriotism through education and media for the actualisation of the mobilisation potential of Ukraine may be realised is also outlined. The article aims to develop conceptual bases for improving the mobilisation potential of Ukraine based on optimising the mechanisms of human capital formation. It also aims to enhance the mobilisation potential of Ukraine as a system-forming factor in ensuring the state's defence capabilities.
{"title":"Improvement of Human Capital Development: A Factor in Increasing the Mobilisation Potential of Ukraine","authors":"M. Yenin, S. Choliy, O. Akimova, Iurii Perga, A. Ishchenko, O. Golovko","doi":"10.3311/ppso.20547","DOIUrl":"https://doi.org/10.3311/ppso.20547","url":null,"abstract":"Based on historical, legal, and sociological research conducted within a research project funded by the Ministry of Education and Science of Ukraine titled \"Improvement of human capital development: a factor in increasing the mobilisation potential of Ukraine\", theoretical and methodological principles for improving the mobilisation potential of Ukraine through human capital formation mechanisms are substantiated in this paper. An overview of the main approaches to the recruitment of armies in the context of historical evolution is conducted, and a list of actual and potential threats to a reduction of Ukraine's mobilisation potential is updated. Factors of motivation and demotivation influencing the participation or otherwise of Ukrainian youth in military mobilisation are defined. Optimal legal models for military mobilisation in a democratic constitutional state are also proposed. A general strategy whereby the policy of formation of patriotism through education and media for the actualisation of the mobilisation potential of Ukraine may be realised is also outlined. The article aims to develop conceptual bases for improving the mobilisation potential of Ukraine based on optimising the mechanisms of human capital formation. It also aims to enhance the mobilisation potential of Ukraine as a system-forming factor in ensuring the state's defence capabilities.","PeriodicalId":35958,"journal":{"name":"Periodica Polytechnica, Social and Management Sciences","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48530211","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The primary goal of this research is to explore the preferences of domestic consumers in relation to the brand archetypes of banks. The chosen topic fits into broader research that examines the elements of brand building in the Hungarian retail banking sector and their impact on consumer preference and behaviour. Besides defining and manufacturing products brand building includes the development of a brand personality. The basic conceptual framework examined in the present research was determined based on the Mark and Pearson brand archetype framework to enable a comparison with the findings in the USA. In the research, we were also seeking an answer to the question as to whether the consumer preference regarding the banking services, payment methods and banking marketing channels examined in research has an impact on the consumer preference regarding brand archetypes, as the exploration of such effects expands the scope for interpretation and usage of the obtained results. Knowledge of preferred brand archetypes supports the management of banks' branding tools, can help banks in their innovation activities and the results can be used to develop new products and services. It is identifiable that the most preferred archetypes by consumers among the 12 possible brand archetypes are the Sage and Caregiver archetypes. There is only a slight correlation between the consumer preference regarding the various banking services, payment methods and forms of information examined in the research and the choice of the brand archetype; however, a strong relationship can be established between the choices of brand archetypes.
{"title":"Examination of the Brand Archetypes of the Hungarian Retail Banking Sector and Their Correlations with Consumer Preferences Regarding Banking Products","authors":"Nóra Julianna Gombos, Szilvia Bíró-Szigeti","doi":"10.3311/ppso.19926","DOIUrl":"https://doi.org/10.3311/ppso.19926","url":null,"abstract":"The primary goal of this research is to explore the preferences of domestic consumers in relation to the brand archetypes of banks. The chosen topic fits into broader research that examines the elements of brand building in the Hungarian retail banking sector and their impact on consumer preference and behaviour. Besides defining and manufacturing products brand building includes the development of a brand personality. The basic conceptual framework examined in the present research was determined based on the Mark and Pearson brand archetype framework to enable a comparison with the findings in the USA. In the research, we were also seeking an answer to the question as to whether the consumer preference regarding the banking services, payment methods and banking marketing channels examined in research has an impact on the consumer preference regarding brand archetypes, as the exploration of such effects expands the scope for interpretation and usage of the obtained results. Knowledge of preferred brand archetypes supports the management of banks' branding tools, can help banks in their innovation activities and the results can be used to develop new products and services. It is identifiable that the most preferred archetypes by consumers among the 12 possible brand archetypes are the Sage and Caregiver archetypes. There is only a slight correlation between the consumer preference regarding the various banking services, payment methods and forms of information examined in the research and the choice of the brand archetype; however, a strong relationship can be established between the choices of brand archetypes.","PeriodicalId":35958,"journal":{"name":"Periodica Polytechnica, Social and Management Sciences","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41570447","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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