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A Study of the Factors Influencing Customer Loyalty: A Case Study of Thai Airways 顾客忠诚度影响因素研究——以泰国航空公司为例
Pub Date : 2015-07-01 DOI: 10.12778/235108618X15452373185552
Tengfei Wang, S. Chaipoopirutana
This paper presents a study of the factors influencing the customer loyalty in a case of Thai Airways. The customer loyalty is an essential element for a company to survive from the furious competition among its competitors. For a airline company such as Thai Airways, enhancing the customer loyalty is one the most efficient strategy to achieved success in airline industry. As the number of loyal customer increases, a company will achieve more benefits during the running of its business, in terms of market share, market position, and profit. There are many factors which impact the customer loyalty in a significant way. The author studied four factors in this paper, which were service quality, complaint handling, corporate image and customer satisfaction. The objectives of this paper were to investigate about the impact of service quality, complaint handling, corporate image and customer satisfaction on customer Loyalty; to investigate about the influence of service quality, complaint handling, and corporate image on customer satisfaction; and to confirm the previous studies about the customer loyalty within airline industry and the factors which have influence on it. This paper was a descriptive research. In this paper, the method applied to do the research was Sample Survey Technique which is known as questionnaire. 400 Thai Airways customers were chosen to do the questionnaire. The sampling procedure of this paper applied judgment sampling and convenience sampling. Pearson Correlation Coefficient was used to investigate the strength of association between dependent and independent variables. After data analysis, the all of the relationships in the hypotheses were confirmed and supported. The strongest relationship was found between customer satisfaction and customer loyalty, which indicated that the customer satisfaction has significant impact on customer loyalty. These results supported the study of Yap et al.; Hallowell, Lam and Burton; Ball et al; Kim; and Bendall-Lyon and Powers, in which the great positive influence of customer satisfaction on customer loyalty was verified.
本文以泰国航空公司为例,对影响顾客忠诚度的因素进行了研究。顾客忠诚度是企业在激烈的竞争中生存的重要因素。对于像泰国航空这样的航空公司来说,提高客户忠诚度是航空业取得成功的最有效的策略之一。随着忠诚顾客数量的增加,企业在经营过程中会获得更多的利益,包括市场份额、市场地位和利润。影响顾客忠诚度的因素有很多。本文研究了服务质量、投诉处理、企业形象和顾客满意度四个因素。本研究的目的是研究服务质量、投诉处理、企业形象和顾客满意度对顾客忠诚度的影响;调查服务质量、投诉处理和企业形象对顾客满意度的影响;并验证前人关于航空业顾客忠诚度及其影响因素的研究。本文为描述性研究。本文采用的研究方法是抽样调查技术,即问卷调查。400名泰国航空公司的乘客被选中进行问卷调查。本文的抽样程序采用了判断抽样和方便抽样。使用Pearson相关系数来考察因变量和自变量之间的关联强度。经过数据分析,假设中的所有关系都得到了证实和支持。顾客满意与顾客忠诚的关系最强,说明顾客满意对顾客忠诚有显著的影响。这些结果支持了Yap等人的研究;哈洛韦尔、兰姆和伯顿;Ball等;金;Bendall-Lyon和Powers的研究证实了顾客满意对顾客忠诚的显著正向影响。
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引用次数: 5
Analyzing the Factors Influencing Employee Turnover in Private Commercial Banks in Bangladesh 孟加拉国私人商业银行员工流失影响因素分析
Pub Date : 2015-06-30 DOI: 10.2139/ssrn.2952201
Khadiza Rahman
Employee turnover turn into central issue to focus for organization’s workforce development and strategy. Almost all private banks of Bangladesh have superior formation with excellent benefits but employee turnover occurs regularly. There are some factors that influence employee to leave the organization. The purpose of this research is to analyze the factors that influence employee turnover in private banking sector in Bangladesh. Time period of this is from 01 March, 2015 to 31 May, 2015. A total of 16 variables responsible for influencing employee turnover are selected from related literature. Factor analysis has been conducted to reduce the number of total variables. Bartlett’s test of Sphericity has been used along with the Kaiser-Meyer-Olkin (KMO) statistic. SPSS 16.0 has been used to analyze the data collected from primary sources through random sampling technique. This analysis reveals that tangible and intangible Compensation, physical stress out of organizational support, inconsistency of supervision and business status, underprovided hygiene factor, lack of proper training and development and transfer of jobs are the most important factors that may influence employee turnover. From this study the private banks of Bangladesh can get a clear view about the factors that may influence employee turnover of their respective organization in order to reduce turnover.
员工流失已成为组织劳动力发展和战略关注的核心问题。孟加拉国几乎所有的私人银行都有优越的组织结构和优厚的福利待遇,但员工流失现象时有发生。有一些因素会影响员工离开组织。本研究的目的是分析影响孟加拉国私人银行部门员工流失的因素。时间期限为2015年3月1日至2015年5月31日。从相关文献中选取了16个影响员工离职的变量。进行因子分析以减少总变量的数量。巴特利特球性检验与KMO统计一起被使用。使用SPSS 16.0通过随机抽样技术对第一手资料进行分析。通过分析发现,有形和无形的薪酬、组织支持带来的身体压力、监管和业务状况不一致、卫生因素不足、缺乏适当的培训和发展以及工作转移是影响员工离职的最重要因素。通过这项研究,孟加拉国的私人银行可以清楚地了解可能影响各自组织员工离职的因素,从而减少员工离职。
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引用次数: 0
A Cross-Sectional Examination of Non-Big 4 Firms’ Reliability 非四大会计师事务所可靠性的横断面检验
Pub Date : 2015-06-16 DOI: 10.1108/MAJ-08-2014-1061
Reginald Wilson
Purpose - – The purpose of this study is to examine the impact of service-related independence impairments on perceptions of local and regional non-Big 4 Firms’ financial reporting reliability. This study is motivated by recent public policy, which proposes that service-related independence impairments may improve financial reporting reliability. Design/methodology/approach - – Commercial lending officers respond to a within-subjects experiment. The variables of interest are client importance, expertise and their related interaction. These variables are regressed on the perceived reporting reliability of local and regional firms. Findings - – Client importance is positively and significantly associated with the lenders’ selection of non-Big 4 firms, which supports Taylor Practical implications - – Client importance is significantly associated with regional firms only, which suggests that cross-sectional differences exist among non-Big 4 firms. The negative association between regional firms and client importance confirms Goldman and Barlev’s (1974) concerns that large firms are not exempt from client pressure. Client importance is also significantly (and positively) associated with lenders’ selection of the type of non-Big 4 firm to perform the engagement, which supports recent public policy’s proposal for joint attest and non-attest services (Exposure Draft for Statement for Accounting and Review Services No. 18). Originality/value - – The study overcomes within-subjects design limitations to provide a natural environment to understand lending officers’ perceptions of non-Big 4 firms. The results continue to fill the void in the literature which examines cross-sectional differences in non-Big 4 firm quality.
目的——本研究的目的是检验服务相关独立性障碍对本地和区域非四大会计师事务所财务报告可靠性看法的影响。这项研究的动机是最近的公共政策,提出服务相关的独立性障碍可能提高财务报告的可靠性。设计/方法/方法——商业贷款官员对受试者内部实验的反应。感兴趣的变量是客户的重要性、专业知识及其相关的相互作用。这些变量对本地和区域公司的感知报告可靠性进行了回归。发现——客户重要性与出借人对非四大律所的选择呈正相关且显著,这支持了Taylor的实际含义——客户重要性仅与地区律所显著相关,这表明非四大律所之间存在横断面差异。地区性公司与客户重要性之间的负相关关系证实了Goldman和Barlev(1974)的担忧,即大公司不能免于客户的压力。客户的重要性也与贷方选择非四大会计师事务所的类型执行业务显著(且正)相关,这支持了最近公共政策关于联合认证和非认证服务的建议(会计和审核服务声明征求意见稿第18号)。原创性/价值——该研究克服了受试者内部设计的限制,为了解贷款人员对非四大公司的看法提供了一个自然的环境。研究结果继续填补了研究非四大会计师事务所质量横截面差异的文献空白。
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引用次数: 3
Risk Preferences in Choices for Self and Others: Meta Analysis and Research Directions 自我与他人选择的风险偏好:Meta分析与研究方向
Pub Date : 2015-06-16 DOI: 10.2139/ssrn.1682569
P. Atanasov
Are we more inclined to take risks for ourselves rather than on someone else’s behalf? The current study reviews and summarizes 28 effects from 18 studies (n=4,784). Across all studies, choices for others were significantly more risk-averse than choices for self (d=0.15, p=0.012). Two objective features of the choices moderated these effects: potential losses and reciprocal relationships. First, self-other differences in risk preferences were significant in the presence of potential losses (k=14, d=0.33, p
我们更倾向于冒险为自己而不是为别人的?本研究回顾并总结了来自18项研究(n=4,784)的28个效应。在所有的研究中,为他人选择比选择更厌恶风险的自我(d = 0.15, p = 0.012)。选择的两个客观特征缓和了这些影响:潜在损失和互惠关系。首先,在潜在损失存在的情况下,风险偏好的自我-他人差异是显著的(k=14, d=0.33, p
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引用次数: 19
Effectiveness of Philippine Information Agency (PIA) Roles and Functions: An External Communication Audit 菲律宾新闻署(PIA)角色和职能的有效性:外部沟通审计
Pub Date : 2015-05-25 DOI: 10.2139/ssrn.3105435
Elaine O. Ratunil, Maria Angeles Dano-Hinosolango
This study described and analyzed the effectiveness of the roles and functions of Philippine Information Agency (PIA) in Region X as part of its external communication audit. Specifically, this study endeavored to determine its effectiveness in terms of its accuracy, relevance, timeliness and satisfaction of need for information regarding the following: (1) information education communication production and dissemination; (2) communication research; (3) institutional development and capability building; and (4) effectiveness of IEC production and dissemination, communication research and institutional development and capability building when grouped according to province, city, and municipality. To interpret the results, descriptive research design was used. The study was conducted in the local government units (LGUs) in Region X, involving personnel whose appointment was doing the actual task as Information Officer (IO) in the cities, provinces and municipalities. It used non-random sampling procedure specifically the purposive sampling. Moreover, a total number of 80 percent or 78 of the respondents from the 96 LGUs in the region were able to participate in the survey conducted. It made use of a researcher-made questionnaire with a reliability index result of 0.94. The data were analyzed by using the following descriptive statistical tools such as frequency, percentages, mean and standard deviation to describe the effectiveness of the roles and functions of PIA in Region X according to the variables presented. With regard to the results for the level of clients’ evaluation in the provinces, cities and municipalities, it showed that it was mildly effective in its roles and functions of PIA in Region X as part of its external communication audit. Moreover, it also showed that a good number of IOs rated the delivery of information as highly effective especially in the provinces. On the other hand, in the provinces and municipalities, a quarter of them rated the effectiveness of delivery IEC production and dissemination, communication research and institutional development and capability building in the borderline. With this, there is a need to strengthen the presence of the PIA for proper information dissemination of government development programs in the concerned communities.
本研究描述并分析了菲律宾新闻署(PIA)在X地区的角色和职能的有效性,作为其外部沟通审计的一部分。具体而言,本研究试图在以下方面确定其有效性,即其准确性,相关性,及时性和满足信息需求:(1)信息教育,传播制作和传播;(2)传播学研究;(3)制度建设和能力建设;(4)按省、市、直辖市分组的信息通信技术生产与传播、传播研究、制度建设和能力建设的有效性。为了解释结果,采用描述性研究设计。这项研究是在X区域的地方政府单位进行的,涉及被任命在各城市、省和直辖市担任新闻干事实际任务的人员。它采用了非随机抽样程序,即目的抽样。此外,该地区96个地方政府单位中有78人(80%)参与了此次调查。采用研究者自编问卷,信度指标为0.94。采用频率、百分比、均值、标准差等描述性统计工具对数据进行分析,根据变量描述PIA在X地区的作用和功能的有效性。对于省、市、直辖市客户评价水平的结果显示,作为外部沟通审计的一部分,PIA在X地区的角色和功能是温和有效的。此外,它还表明,许多国际组织认为信息的传递非常有效,特别是在各省。另一方面,在各省和市,其中四分之一评价了在边缘地区提供信息、教育和宣传、通讯研究和体制发展以及能力建设的有效性。因此,有必要加强PIA的存在,以便在有关社区适当传播政府发展计划的信息。
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引用次数: 0
The Psychology of Fraud: What Motivates Fraudsters to Commit Crime? 诈骗心理学:是什么促使行骗者犯罪?
Pub Date : 2015-03-31 DOI: 10.2139/SSRN.2596825
K. Fisher
For decades, fraud examiners and forensic accountants have been perplexed by the question: “Why do people commit fraud?” Over the years, researchers have conducted many studies with the objective of developing a deeper understanding of fraudulent behavior. This paper provides an overview of both historic and emerging research regarding the psychology of fraud and the factors that motivate fraudsters to commit crime. From the classic fraud triangle theory that was born from Donald R. Cressey’s research to more recent developments regarding fraudulent behavior, this paper provides a comprehensive examination of the theories surrounding fraud motivation. Then, recommendations for ways to deter fraud and a thorough list of fraud warning signs are presented based on the findings.
几十年来,欺诈审查人员和法务会计师一直被这个问题所困扰:“人们为什么会欺诈?”多年来,研究人员进行了许多研究,目的是对欺诈行为有更深入的了解。本文概述了关于欺诈心理和激励欺诈者犯罪的因素的历史和新兴研究。从Donald R. Cressey的研究中诞生的经典欺诈三角理论到最近关于欺诈行为的发展,本文对围绕欺诈动机的理论进行了全面的检查。然后,根据调查结果提出了阻止欺诈的方法建议和欺诈警告标志的完整列表。
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引用次数: 14
Consumer Perception of Deals: Biasing Effects of Varying Deal Prices 消费者对交易的看法:不同交易价格的偏差效应
Pub Date : 2015-01-19 DOI: 10.1037//1076-898x.2.3.187
Aradhna Krishna, G. Johar
Some brands in the market opt to offer a single "deal" price (e.g., Pepsi brand soft drink at $1.09 every alternate week), whereas others opt to offer 2 or more deal prices (e.g., Coca-Cola brand soft drink at $0.99 in Week 1 and $1.19 in Week 3). It was hypothesized that offering multiple deal prices is likely to result in underestimation of deal frequency and average deal price, which will bias the price consumers are willing to pay for the brand. Results from 3 laboratory experiments, a longitudinal experiment, and a survey support the hypotheses. In addition, consumers are likely to be willing to pay more for the brand when it is offered at 2 deal prices with a small difference compared with a single deal price. Implications of these findings for consumer welfare and pricing policy are discussed.
一些品牌在市场上选择提供一个单一的“交易”价格(例如,百事可乐品牌软饮料1.09美元每隔一周),而其他人则选择提供2个或更多交易的价格(例如,可口可乐品牌的饮料在星期1 0.99美元和1.19美元在星期3)。这是假设提供多个交易价格可能会导致低估的交易频率和平均交易价格,将偏差品牌消费者愿意支付的价格。三个实验室实验、一个纵向实验和一个调查的结果支持了这些假设。此外,消费者可能愿意为该品牌提供两种交易价格,与单一交易价格相比,价格相差很小。讨论了这些发现对消费者福利和定价政策的影响。
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引用次数: 7
Using Panel Data DEA to Measure CEOs’ Focus of Attention: An Application to the Study of Cognitive Group Membership and Performance 面板数据DEA测量ceo注意力焦点:在认知群体成员与绩效研究中的应用
Pub Date : 2014-12-30 DOI: 10.1002/SMJ.2350
Jordi Surroca, Diego Prior, Josep A. Tribó
In this study, we examine the existence and performance of cognitive groups. In accordance with the attention-based view of managerial cognition, cognitive groups are defined as groups of firms in which the CEOs focus their attention on similar strategic elements when seeking to maximize their firm’s competitive advantage. We developed a panel data extension of the original Data Envelopment Analysis to gauge CEOs’ focus of attention and then clustered firms into groups. We compared our approach, with other approaches that use content analysis of CEOs’ letters to shareholders and CEOs’ demographic characteristics to measure CEOs’ attention. Although the different approaches are related, indicating the existence of a common underlying construct (i.e., mental models), our approach explains a higher proportion of the variation in organizational performance.
在这项研究中,我们考察了认知群体的存在和表现。根据管理认知的注意基础观点,认知群体被定义为ceo在寻求最大化公司竞争优势时将注意力集中在类似战略要素上的企业群体。我们开发了原始数据包络分析的面板数据扩展,以衡量首席执行官的关注焦点,然后将公司分组。我们将我们的方法与其他方法进行了比较,这些方法使用ceo给股东的信的内容分析和ceo的人口统计学特征来衡量ceo的注意力。尽管不同的方法是相关的,表明存在一个共同的基础结构(即,心理模型),我们的方法解释了组织绩效变化的更高比例。
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引用次数: 49
Dealing with Black Swan Events: An Interview with Vijay Mahajan, Founder and CEO, Basix 处理黑天鹅事件:对Basix创始人兼首席执行官Vijay Mahajan的采访
Pub Date : 2014-12-26 DOI: 10.2139/SSRN.2578357
A. Ashta
Social innovations create social change or disruptions in society. These disruptions can be both positive and negative. Social perceptions on the benefits as well as the costs of change may influence society's reaction to the social innovation. A change in social perception may trigger Black Swan events. These events are low probability but with high magnitude and cannot be anticipated. Such events may spell disasters for some social innovators. Their image may suddenly turn from positive to negative. How do inspirational social leaders deal with such Black Swan events? We have an example of such a Black Swan event in microfinance in Andhra Pradesh where an Ordonnance wiped out an industry, including players who had sought to keep a clean image. Vijay Mahajan, founder of Basix, provides a very personal, even emotional response of how he is dealing with the aftermath of the change.When strong emotions come out, prose is not sufficient and he uses poetry.
社会创新创造了社会变革或社会破坏。这些干扰可能是积极的,也可能是消极的。社会对变革的收益和成本的看法可能会影响社会对社会创新的反应。社会观念的改变可能引发黑天鹅事件。这些事件概率低,但震级高,无法预测。这样的事件可能会给一些社会革新者带来灾难。他们的形象可能突然从正面变成负面。鼓舞人心的社会领袖如何应对此类黑天鹅事件?我们在安得拉邦的小额信贷中就有这样一个黑天鹅事件的例子,在那里,一场“武器”摧毁了一个行业,包括那些试图保持清洁形象的参与者。Basix的创始人维贾伊•马哈詹(Vijay Mahajan)提供了一个非常私人的、甚至是情绪化的回应,讲述了他是如何应对这种变化的后果的。当强烈的情感迸发出来时,散文是不够的,他用诗歌。
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引用次数: 8
Developing the Study of Australian Leadership: A Contextual Review of the Literature 发展澳洲领导研究:文献脉络回顾
Pub Date : 2014-07-31 DOI: 10.2139/ssrn.2718859
Michael D. Fischer, B. Sievewright
The purpose of this literature review is to scope promising literatures that should inform the development of the Survey of Australian Leadership. In particular, it responds to the Centre for Workplace Leadership's Study of Study of Australian Leadership Workshop, conducted by the University of Melbourne Centre for Workplace Leadership. The review explores promising themes, narratives and 'tension points' (Flyvberg, 2013) in developing this study, and identifies possible areas for investigation.This review explores four themes:a) How organizational leadership adapts to increasingly complex and rapidly evolving global contexts.b) Leadership mobilizing innovation, technology and knowledge, in anticipating organizational & environmental changes.c) Possible linkages between leadership capabilities and firm performance and productivity.d) The evolution and future development of leadership capabilities.
本文献综述的目的是范围有前途的文献,应该通知澳大利亚领导调查的发展。特别是,它回应了由墨尔本大学工作场所领导中心进行的工作场所领导研究中心的澳大利亚领导研讨会的研究。这篇综述探讨了在开展这项研究中有希望的主题、叙述和“紧张点”(Flyvberg, 2013),并确定了可能的调查领域。这篇综述探讨了四个主题:a)组织领导力如何适应日益复杂和快速发展的全球环境b)领导力动员创新,技术和知识,预测组织和环境的变化c)领导能力与公司绩效和生产力之间可能的联系d)领导能力的演变和未来发展。
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引用次数: 1
期刊
CSN: Business (Topic)
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