Business Strategy and Development最新文献

Small and Medium Enterprises (SMEs) are often marginalized in humanitarian research and policy, yet they play a vital role in sustaining livelihoods and services in crisis-affected contexts. This article examines how SMEs co-create humanitarian value through embedded, adaptive, and ethically situated practices. Drawing on a comparative case study of the Philippines and Yemen—two crises with contrasting institutional conditions—it develops a conceptual framework that integrates shared value practical reason, and commons governance. The Philippines represents a disaster-prone but institutionally scaffolded environment where SMEs engage through formal resilience clusters and business continuity frameworks. Yemen, by contrast, exemplifies institutional collapse, where SMEs sustain essential services through survival-driven improvisation, informal governance, and moral obligations to communities. Empirical material was mainly derived from triangulated secondary sources, analyzed through deductive thematic coding and cross-case pattern matching. Findings reveal two distinct pathways of SME engagement: resilience-driven shared value under enabling conditions and survival-driven shared value in fragile economies. While limited by the absence of direct SME voices, the study highlights the importance of recognizing SMEs as embedded humanitarian actors and calls for more inclusive frameworks that integrate local enterprise agency into crisis governance.

This study examined the link between corporate environmental strategy (CES) and environmental performance (EP) in large-scale manufacturing organizations in Kombolcha City, Ethiopia. It also investigated the mediating role of green behavior (GB) and the moderating effect of environmental concern (EC) in this linkage. The research is grounded in the Natural Resource-Based View, which frames CES as a strategic asset, and Social Identity Theory, which explains how employees internalize and act on environmental values. The researchers utilized an explanatory research design and employed a quantitative approach. A self-administered questionnaire was utilized, and data were collected from 379 employees and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of the study revealed that CES, GB, and EC have a significant positive effect on EP. Research results asserted that GB acts as a mediator between CES and EP. The findings also demonstrated that EC moderates the link between GB and EP, but with a small effect size. Leaders in manufacturing organizations and policymakers ought to endorse efforts that promote employee engagement in GB. Organizations must focus on not only formulating a corporate environmental strategy but, more importantly, building a culture that fosters and sustains environmentally responsible behaviors at all levels to ensure its successful implementation. In general, strong environmental strategies that emphasize the concept of shared responsibility for sustainability greatly improve employee EP.

Increasing awareness of sustainability issues, together with ever-changing technological disruption, has led enterprises, especially in emerging markets, to invest more in digital technologies to enhance their sustainable competitiveness in the market. Relying on 163 firm-year observations covering the years 2019–2023 from Indonesia, Malaysia, and Thailand, we explore the effects of digital transformation (DT) on the corporate sustainability performance. Our findings support resource-based view theory, suggesting the adoption of digital technology by firms primarily drives their sustainability performance, particularly in environmental and social domains. To ensure the robustness of our main findings, we perform several robust tests, including the 2SLS IV method, panel fixed-effect regression, and quantile regression. The practical implications of our findings highlight the importance for both listed companies and regulators in developing corporate and national digital strategies aimed at improving the corporate sustainability performance of the country.

The relationship between green transformational leadership and firm sustainable performance is inherently complex and mixed, warranting further investigation into the mediating and/or moderating mechanisms that underpin this association, particularly, within the specific context of transitional economies. This study draws on the theoretical foundation of transformational leadership theory to investigate the influence of green transformational leadership on firms' environmental, social, and governance performance, with the serial mediating roles of green training and green involvement. A sample data are collected from 262 respondents at management levels in various Vietnamese enterprises. Research hypotheses are tested using the partial least squares structural equation modeling. Results show that green transformational leadership significantly enhances firms' environmental, social, and governance performance. Green involvement mediates this relationship, while green training transmits the influence of green transformational leadership on green involvement. Together, green training and green involvement serve as serial mediators in the nexus between green transformational leadership and firms' environmental, social, and governance performance. This study contributes to the literature by introducing a novel research framework highlighting internal education and employee engagement as key mechanisms linking green leadership and firms' sustainable outcomes. The findings offer both theoretical insights and practical guidance for fostering sustainable practices through green leadership.

This study explores the influence of the green food brand identity system (GFBIS) on brand loyalty. Utilizing the brand identity system and consumer-based brand equity (CBBE) frameworks, the research conceptualizes GFBIS through three fundamental dimensions: green food product identity, company identity, and distribution identity. The study investigates the mediating roles of brand association, perceived quality, and brand awareness. A structured survey was conducted with 456 consumers in Ho Chi Minh City, with the data analyzed using Partial Least Squares-Structural Equation Modelling (PLS-SEM). The findings indicate that both green food product identity and company identity significantly enhance perceived quality and brand awareness, while green food distribution identity primarily influences brand awareness. Importantly, brand association and perceived quality demonstrate significant positive effects on green food brand loyalty, whereas brand awareness does not. This research contributes to the theoretical framework of sustainable brand development and provides strategic insights for green food enterprises aiming to foster brand loyalty in resource-constrained and trust-sensitive markets.

Turbulent business environments have heightened the need for effective environmental management across all firm sizes. While much research has focused on organizational capabilities in large corporations, the role of individual-level capabilities, especially within Small and Medium Enterprises (SMEs), is underexplored. This gap overlooks the human factor as a driver of environmental performance in SMEs, a sector often lacking targeted support despite its significant contribution to industrial pollution. This study investigates how emotional intelligence influences environmental management in SMEs, with pro-environmental behavior and green concern as mediating factors. Using data from 433 SMEs in Ghana and structural equation modeling, results show that emotional intelligence positively affects environmental outcomes, with both mediators exerting partial influence. The study extends the Theory of Planned Behavior by highlighting the role of individual traits in shaping pro-environmental attitudes and behaviors. It offers practical and theoretical insights to enhance sustainability efforts in resource-constrained settings.