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Pengaruh EIemen PerikIanan Media SosiaI Terhadap Brand Engagement dan Purchase Intention
Pub Date : 2022-11-01 DOI: 10.32493/frkm.v6i1.24053
Georgia Cathleen Engeline Polii
Tujuan dari riset ini iaIah untuk mengetahui faktor-faktor yang memengaruhi pemasaran media sosiaI terhadap keterIibatan merek dan niat beIi merek makanan cepat saji. Kuesioner dibagikan kepada 208 responden sebagai sampeI. DaIam riset ini, metode pengambiIan sampeI menggunakan non-probabiIity sampIing dan menggunakan teknik purposive sampIing. Metode anaIisa data yang dipakai iaIah StructuraI Equation ModeIing (SEM), SPSS dan software AMOS22. HasiI riset menunjukkan variabIe interaktif berdampak positif terhadap Brand Engagement. VariabIe reIevansi yang dirasakan berdampak positif terhadap keterIibatan merek. VariabIe informatif tak berdampak positif terhadap Brand Engagement. Hiburan tak berdampak positif terhadap niat beIi. VariabIe keterIibatan merek berdampak positif terhadap niat beIi.
这项研究的目的是了解影响社交媒体营销和购买快餐品牌意图的因素。这份问卷作为sampeI分发给208名受访者。在这项研究中,采用不可能结合和目的结合技术的方法是tebiian sampeI方法。基于基于SEM、SPSS和AMOS22软件的数据分析方法。研究结果表明,互动变化对布兰德的接触产生了积极的影响。不同的reIevansi对品牌依恋有积极的影响。多样化的信息不会对布兰德的接触产生积极的影响。娱乐对贝尔的意图没有积极的影响。股票的变化对贝尔的意图产生了积极的影响。
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引用次数: 0
Financial Performance Assessment Of The First Private Auto Parts Company In Indonesia Based On Ratio Analysis 基于比率分析法的印尼第一家民营汽车零部件企业财务绩效评价
Pub Date : 2022-11-01 DOI: 10.32493/frkm.v6i1.25728
Masno Marjohan, S. Sugiyanto
Objective: This study aims to determine the effect of liquidity (CR) and NPM on the profitability (ROA) of auto parts companies listed on the Indonesia Stock Exchange for the period 2011 – 2020. Methodology: This study adopts a quantitative descriptive methodology, collecting financial statements of companies that have been listed on the IDX. The measurement model and hypothesis testing were carried out using SPSS software. .Findings: The results show that the Current Ratio has no significant effect on Return on Assets Net Profit Margin has a significant effect on Return on Assets and the Current Ratio and Net Profit Margin simultaneously have a significant effect on Return On Assets. Conclusion: Assessment of financial performance at auto parts companies simultaneously has a significant effect on Return on Assets and partial Net Profit Margin has a significant effect on Return on Assets while the Current Ratio has no significant effect on Return on Assets
目的:本研究旨在确定2011 - 2020年期间印尼证券交易所上市汽车零部件公司的流动性(CR)和NPM对盈利能力(ROA)的影响。研究方法:本研究采用定量描述性方法,收集已在IDX上市公司的财务报表。运用SPSS软件对计量模型和假设进行检验。结果表明:流动比率对资产收益率没有显著影响,净利润率对资产收益率有显著影响,流动比率和净利润率同时对资产收益率有显著影响。结论:汽车零部件企业财务绩效考核同时对资产收益率有显著影响,部分净利润率对资产收益率有显著影响,而流动比率对资产收益率无显著影响
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引用次数: 0
The Implementation of Product Diversification, Discount, Store Atmosphere Towards Consumer’s Buying Interest 产品多样化、折扣、店铺氛围对消费者购买兴趣的实现
Pub Date : 2022-07-04 DOI: 10.32493/frkm.v5i3.18751
A. Andrian, Pratiwi Nilasari
This study aims to determine and examine the effect of product variables, price discount, and store atmosphere on buying interest. This research uses quantitative research methods. Collecting data in this study through the distribution of questionnaires to visitors to D’Cika Cakes and Bakery Jatibening Branch. The sample in this study amounted to 100 respondents. The sampling technique used is multiple linier regression. The results of this study indicate that product variables, price discount and store atmosphere partially and significantly can positively influence consumer buying interest. Based on the Coefficient of Determination Test (KD) that the adjusted R square value is 0.469 (46.9%). the three independent variables, namely Product Diversification (X1), Price Discounts (X2), and Store Atmosphere (X3) in this study were able to explain 46.9% of the dependent variable.
本研究旨在确定并检验产品变数、价格折扣及店内气氛对购买兴趣的影响。本研究采用定量研究方法。本研究的数据收集方式是通过向到访德芝卡蛋糕坊加地宁店的顾客发放问卷。本研究的样本为100人。使用的抽样技术是多元线性回归。本研究结果显示,产品变量、价格折扣和店内气氛对消费者购买兴趣有部分且显著的正向影响。根据决定系数检验(Coefficient of Determination Test, KD),调整后的R平方值为0.469(46.9%)。本研究中的三个自变量,即产品多样化(X1)、价格折扣(X2)和商店氛围(X3),能够解释46.9%的因变量。
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引用次数: 0
The Influence of Leadership Style and Work Discipline on Employee Performance at PT Karya Multi Solusi Bumi Serpong Damai Tangerang 领导风格和工作纪律对员工绩效的影响:在Karya Multi Solusi Bumi Serpong Damai Tangerang
Pub Date : 2022-07-01 DOI: 10.32493/frkm.v5i3.20478
S. Çay, D. Sartika, Raden Yeti Sumiaty
The purpose of the research that the author did was to determine the effect of leadership style on employee performance, the effect of work discipline on employee performance. And to determine the effect of leadership style and work discipline together on employee performance at PT KMS Serpong. The population and sample in this study were employees at PT KMS Serpong, totaling 112 samples with a saturated sample technique. The research method used by the author is descriptive quantitative method, the method of collecting data by distributing questionnaires which is then processed using regression analysis. The test used to test the research instrument in the form of validity and reliability tests. classic assumption test, namely: normality test, multicollinearity test, and autocorrelation test. Hypothesis test consists of: correlation test, determination test Simple linear regression test, multiple linear regression test, t test (partial) and F test (simultaneous) with the help of SPSS 24 Software for Windows. Based on the results of the research on the descriptive test, it is known that the leadership style variable is the number of statements answered with agreeable words of 53.3% or with agreed criteria, work discipline variable with agreeing words of 54.7% or agreeing criteria, and those who answer agree on the variable The performance of employees who agree is 54.3% or in the category of agreeing to the statement. The results of the analysis show that there is a positive and significant influence between leadership style and work discipline on employee performance at PT KMS Serpong. This can be seen from the multiple linear regression value Y = 13,465 + 0,569 X1 + 0,447 X2, the constant value of 13.465 indicates that if the Leadership Style (X1) and Work Discipline (X2) are worth 0, then the employee performance value is 13.465. The correlation coefficient value is 0.861, the coefficient of determination of the leadership style and work discipline variables contributes an influence of 74.2%, the influence of leadership style and work discipline on employee performance is significant because it has an Fcount value of 11.065 > Ftable 3.08 and a significant value of 0.000 < 0.05.
作者所做的研究的目的是确定领导风格对员工绩效的影响,工作纪律对员工绩效的影响。并确定领导风格和工作纪律共同对PT KMS Serpong员工绩效的影响。本研究的人口和样本为PT KMS Serpong的员工,采用饱和样本技术共112个样本。作者使用的研究方法是描述性定量方法,即通过发放问卷收集数据,然后使用回归分析进行处理的方法。该测试以效度和信度测试的形式对研究仪器进行测试。经典假设检验,即:正态性检验、多重共线性检验和自相关检验。假设检验包括:相关性检验、确定性检验、简单线性回归检验、多元线性回归检验、t检验(偏)和F检验(同时),使用SPSS 24 Software for Windows。根据对描述性测试的研究结果可知,领导风格变量是用同意的词或同意的标准回答的语句的数量为53.3%,工作纪律变量是用同意的词或同意的标准回答的语句的数量为54.7%,回答同意的员工的绩效为54.3%或处于同意的类别。分析结果表明,领导风格和工作纪律对员工绩效有显著的正向影响。从多元线性回归值Y = 13465 + 0.569 X1 + 0.447 X2可以看出,13.465的恒定值表明,如果领导风格(X1)和工作纪律(X2)的值为0,则员工绩效值为13.465。相关系数值为0.861,领导风格和工作纪律变量的决定系数贡献了74.2%的影响,领导风格和工作纪律对员工绩效的影响显著,其Fcount值为11.065 > Ftable 3.08,显著值为0.000 < 0.05。
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引用次数: 0
Pengaruh FDR (Financing To Deposit Ratio), NPF (Non Performing Financing), Dan BOPO (Biaya Operasional Pendapatan Operasional) Terhadap Profitabilitas (ROA) Pada PT Bank Syariah Mandiri Tbk FDR对自动伊斯兰银行Tbk盈利能力(不进行财务表现)、NPF(非营利收入)和BOPO的影响
Pub Date : 2022-07-01 DOI: 10.32493/frkm.v5i3.20915
Intan Sari Budhiarjo, Hadijah Febriana
Penelitian ini bertujuan untuk mengetahui pengaruh Financing to Deposit Ratio (FDR), Non Performing Financing (NPF), dan Operating Cost of Operating Income (BOPO) terhadap Profitabilitas (ROA) pada PT. Bank Syariah Mandiri Tbk periode 2011-2020”. Metode penelitian yang digunakan adalah metode kuantitatif. Data yang dibutuhkan dalam penelitian adalah data sekunder yang diperoleh dari laporan keuangan PT. Bank Syariah Mandiri Tbk periode 2011-2020. Metode analisis yang digunakan dalam penelitian ini adalah analisis kuantitatif Secara parsial Financing to Deposit Ratio (FDR) tidak berpengaruh signifikan terhadap ROA PT Bank Syariah Mandiri Tbk, Non Performing Financing (NPF) berpengaruh signifikan terhadap ROA PT Bank Syariah Mandiri Tbk, dan Pendapatan Operasional Biaya Operasional (BOPO) berpengaruh signifikan terhadap ROA PT.Sementara secara simultan (Uji F) yang telah dianalisis dapat diketahui bahwa FDR, NPF dan BOPO secara simultan berpengaruh terhadap ROA PT Bank Syariah Mandiri Tbk.
该研究旨在确定在2011年至2020年期间独立PT伊斯兰银行(PT)的储备金(FDR)、非活动财务(NPF)和ROA (ROA)对盈利能力(ROA)的影响。使用的研究方法是定量方法。研究所需的数据是2013 -2020年间PT. islamic Bank自力更生Tbk期间的继发性数据。研究中使用的分析方法是定量分析部分地融资到Ratio(罗斯福)的存款不独立的伊斯兰银行的ROA PT Tbk有重大影响,非表演融资(NPF)伊斯兰银行的ROA PT有重大影响独立运营收入Tbk,运营成本(BOPO) ROA PT有重大影响。同时试验(F)则已经分析可以得知罗斯福,NPF和BOPO同时影响了自力更生的PT PT伊斯兰银行Tbk。
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引用次数: 0
Pengaruh Lifestyle Terhadap Keputusan Pembelian Smartphone Android Di Kalangan Mahasiswa UNSIKA 生活方式对UNSIKA学生购买Android智能手机的决定的影响
Pub Date : 2022-07-01 DOI: 10.32493/frkm.v5i3.18336
Renita Hayuningtrias, Afni Rizqianti, A. Sudrajat
Kultur masyarakat terus beralih sejalan teknologi yang semakin berkembang, begitupun dalam penggunaan smartphone. Keputusan pembelian ialah aktivitas individu yang terlibat langsung dalam pengambilan keputusan pembelian. Studi ini bertujuan guna mengetahui pengaruh lifestyle terhadap keputusan pembelian Hp Android di kalangan mahasiswa UNSIKA. Penelitian ini dilakukan di Universitas Singaperbangsa Karawang, Jawa Barat dengan sampel sejumlah 100 responden. Metode analisis yang dipergunakan ialah regresi linier sederhana dengan besar signifikansi 5%. Hasil studi ini mengindikasikan bahwa Lifestyle berpengaruh signifikan terhadap keputusan pembelian. Oleh karena itu, bagi pelaku bisnis smartphone perlu mempertimbangkan gaya hidup saat ini agar meningkatkan keputusan pembelian android saat ini.
随着技术的发展,社区文化继续随着智能手机的使用而变化。购买决定是直接参与购买决策的个人活动。本研究旨在探讨生活方式对UNSIKA学生购买Android手机的决定的影响。这项研究是在西爪哇省卡拉旺新加坡大学进行的,样本为100名受访者。使用的分析方法是一个简单的线性回归,其重要性是5%。研究表明,生活方式对采购决策有重大影响。因此,智能手机行业需要考虑当前的生活方式,以提高当前android购买决策。
{"title":"Pengaruh Lifestyle Terhadap Keputusan Pembelian Smartphone Android Di Kalangan Mahasiswa UNSIKA","authors":"Renita Hayuningtrias, Afni Rizqianti, A. Sudrajat","doi":"10.32493/frkm.v5i3.18336","DOIUrl":"https://doi.org/10.32493/frkm.v5i3.18336","url":null,"abstract":"Kultur masyarakat terus beralih sejalan teknologi yang semakin berkembang, begitupun dalam penggunaan smartphone. Keputusan pembelian ialah aktivitas individu yang terlibat langsung dalam pengambilan keputusan pembelian. Studi ini bertujuan guna mengetahui pengaruh lifestyle terhadap keputusan pembelian Hp Android di kalangan mahasiswa UNSIKA. Penelitian ini dilakukan di Universitas Singaperbangsa Karawang, Jawa Barat dengan sampel sejumlah 100 responden. Metode analisis yang dipergunakan ialah regresi linier sederhana dengan besar signifikansi 5%. Hasil studi ini mengindikasikan bahwa Lifestyle berpengaruh signifikan terhadap keputusan pembelian. Oleh karena itu, bagi pelaku bisnis smartphone perlu mempertimbangkan gaya hidup saat ini agar meningkatkan keputusan pembelian android saat ini.","PeriodicalId":367378,"journal":{"name":"JIMF (Jurnal Ilmiah Manajemen Forkamma)","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129230625","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Pengaruh Kinerja Keuangan Terhadap Nilai Perusahaan Pada PT HM Sampoerna Tbk Tahun 2016-2020 财务表现对公司价值的影响,包括2011 -2020年的PT HM Sampoerna Tbk
Pub Date : 2022-07-01 DOI: 10.32493/frkm.v5i3.20737
Tri Utami, F. Sumantri, Muhammad Fauzan Adityan
Penelitian ini mempunyai tujuan mengadakan uji pengaruh kinerja keuangan pada nilai perusahaan di PT HM Sampoerna Tbk Tahun 2016-2020. Variabel terikat di penelitian ini yakni nilai perusahaan, variabel bebas diperoleh dari “Current Ratio, Debt to Equity serta Return On Equity”. Penelitian ini memakai data sekunder dari laporan keuangan PT HM Sampoerna Tbk 2016-2020. Penelitan ini untuk melakukan pengujian penelitian ini meemakai Uji Asumsi serta Uji hipotesis memakai aplikasi SPSS 23. Hasil analisis dapat dijelaskan bahwa Uji F Simultan dengan hasil nilai sig. 0,00 < 0,05. X1, X2 serta X3 memberi pengaruh simultan pada nilai perusahaan(Y). Dan  Uji T Parsial dengan nilai signifikansi diperoleh hasil nilai sig.Current Ratio 0,152. nilai sig.Debt to Equity 0,004 Dan nilai sig. Return On Equity 0,000 Maka bisa diambil kesimpulan X1 tidak memberi pengaruh pada nilai perusahaan (Y), Sedangkan X2 serta X3 memberi pengaruh pada nilai perusahaan (Y).
本研究的目标是在2018 -2020年测试PT HM Sampoerna Tbk公司价值的财务表现效果。该研究中包含的变量是公司价值,自由变量来自于“目前的Ratio,对Equity和报复性回报”。本研究采用PT HM Sampoerna Tbk 2020年度财务报告的次要数据。用于测试本研究的应用程序meemai测试假设和假设测试应用SPSS 23。分析结果可以解释,同时测试与sig. 00.0500值的结果。X1、X2和X3同时影响公司的价值。用sig.Current Ratio 0.152值获得的具有意义的T部分测试获得了结果。因此,我们可以得出X1回报率对企业价值(Y)没有影响,而X2和X3影响企业价值(Y)。
{"title":"Pengaruh Kinerja Keuangan Terhadap Nilai Perusahaan Pada PT HM Sampoerna Tbk Tahun 2016-2020","authors":"Tri Utami, F. Sumantri, Muhammad Fauzan Adityan","doi":"10.32493/frkm.v5i3.20737","DOIUrl":"https://doi.org/10.32493/frkm.v5i3.20737","url":null,"abstract":"Penelitian ini mempunyai tujuan mengadakan uji pengaruh kinerja keuangan pada nilai perusahaan di PT HM Sampoerna Tbk Tahun 2016-2020. Variabel terikat di penelitian ini yakni nilai perusahaan, variabel bebas diperoleh dari “Current Ratio, Debt to Equity serta Return On Equity”. Penelitian ini memakai data sekunder dari laporan keuangan PT HM Sampoerna Tbk 2016-2020. Penelitan ini untuk melakukan pengujian penelitian ini meemakai Uji Asumsi serta Uji hipotesis memakai aplikasi SPSS 23. Hasil analisis dapat dijelaskan bahwa Uji F Simultan dengan hasil nilai sig. 0,00 < 0,05. X1, X2 serta X3 memberi pengaruh simultan pada nilai perusahaan(Y). Dan  Uji T Parsial dengan nilai signifikansi diperoleh hasil nilai sig.Current Ratio 0,152. nilai sig.Debt to Equity 0,004 Dan nilai sig. Return On Equity 0,000 Maka bisa diambil kesimpulan X1 tidak memberi pengaruh pada nilai perusahaan (Y), Sedangkan X2 serta X3 memberi pengaruh pada nilai perusahaan (Y).","PeriodicalId":367378,"journal":{"name":"JIMF (Jurnal Ilmiah Manajemen Forkamma)","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115067317","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Non Performing Financing (NPF) dan Dana Pihak Ketiga terhadap Financing to Deposit Ratio (FDR) serta implikasinya terhadap Return Saham Di BTPN Syariah 2019-2021
Pub Date : 2022-07-01 DOI: 10.32493/frkm.v5i3.21873
Anum Nuryani, Karolina Karolina
Penelitian ini bertujuan untuk mengkaji NPF dan DPK terhadap FDR di PT BTPN Syariah, baik secara parsial maupun simultan, serta implikasinya terhadap return saham. Data tersebut berupa data sekunder bulanan periode 2019--2021. Teknik analisis meliputi statistik deskriptif; Uji asumsi klasik (autokorelasi, heteroskedastisitas, dan multikolinearitas); regresi; Uji F, Uji T, Uji Sobel, koefisien korelasi, dan koefisien determinasi. Hasil penelitian secara simultan menunjukkan NPF dan DPK berpengaruh signifikan terhadap FDR dengan Fhitung lebih dari Ftabel (19,8 > 3,29) dan signifikan 0,00 < 0,05. Secara parsial, NPF berpengaruh tidak signifikan terhadap FDR dengan Thitung < Ttabel (0,84 < 2,04) dan tingkat signifikansi 0,5247 > 0,05. DPK berpengaruh signifikan terhadap FDR thitung > Ttabel (5,96 > 2,04) dan signifikansi 0,00 < 0,05. Pengaruh FDR terhadap Return Saham ditunjukkan secara signifikan sebesar 0,5276 > 0,05 artinya FDR terhadap Return Saham tidak berpengaruh signifikan. Hasil mediasi menunjukkan bahwa FDR tidak mampu memediasi DPK dan NPF untuk Return Saham.
本研究旨在对PT BTPN伊斯兰教法中罗斯福的NPF和DPK进行部分和同时的审查,并对股票回归的影响。数据是2019- 2021年周期的辅助数据。包括描述性统计分析技术;假设测试(autokorelasi, heteroskedastisitas multikolinearitas)这样的经典;回归;索贝尔测试F测试T,滑动系数、相关系数和决心。研究结果同时显示NPF和DPK罗斯福有重大影响和Fhitung超过Ftabel(19,8 > 3,29)而显著0,00 < 0。05。对罗斯福的偏爱,NPF影响不显著地Thitung < Ttabel(0.84 < 2,04)和重要性水平0.5247 > 0。05。DPK罗斯福thitung有重大影响> Ttabel(5.96 > 2,04)和重要性0,00 < 0。05。罗斯福对归来的影响大小的显著体现在股票0.5276 > 0。05意味着罗斯福对股票的回报率相对不显著影响。罗斯福调解结果显示无法memediasi DPK和股票NPF的归来。
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引用次数: 0
Antecedents of Customer Loyalty Using Social Exchange Theory in Building Customer Loyalty in the Coffee Shops 顾客忠诚的前因:运用社会交换理论建立咖啡店顾客忠诚
Pub Date : 2022-07-01 DOI: 10.32493/frkm.v5i3.22361
Pringgo Syahputro, Muhammad Zulkifli Amanda, Karina Aprilia Ristanti
Visiting coffee shops has become a trend and culture in Indonesian society, especially in Greater Jakarta (Jabodetabek). It results in a rapidly growing coffee shop industry with high competition. Many local and international coffee shops are expanding its store in Greater Jakarta. Many previous studies have examined the factor affecting customer loyalty before and during the pandemic period. With the better condition of pandemics and significant reduction of social restriction, this study aims to analyze the factor affecting customer loyalty. Service quality, store atmosphere, price fairness, and customer satisfaction are those factors. An SEM path analysis is used to examine the four hypotheses that have been proposed. The findings show that service quality, store atmosphere, and price fairness affect customer satisfaction. Also, customer satisfaction has an effect on customer loyalty. The findings also support that service quality is a significant driver in the coffee shop industry in Greater Jakarta.
逛咖啡店已经成为印尼社会的一种趋势和文化,尤其是在大雅加达(Jabodetabek)。这导致了咖啡店行业的快速发展和激烈的竞争。许多当地和国际的咖啡店都在大雅加达地区扩大店面。之前的许多研究都考察了疫情前和疫情期间影响客户忠诚度的因素。随着疫情的好转和社会限制的显著减少,本研究旨在分析影响客户忠诚度的因素。服务质量、店铺氛围、价格公平和顾客满意度是这些因素。扫描电镜路径分析是用来检查已经提出的四个假设。研究发现,服务品质、店铺氛围、价格公平影响顾客满意度。顾客满意对顾客忠诚也有影响。调查结果还表明,服务质量是大雅加达地区咖啡店行业的一个重要驱动力。
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引用次数: 0
Pengaruh Keterampilan, Inovasi Produk, dan Media Sosial Terhadap Kinerja UKM Minuman Herbal Seruputan Putat Gunungkidul 技能、产品创新和社交媒体对山区风湿中洋中洋中洋饮料绩效的影响
Pub Date : 2022-07-01 DOI: 10.32493/frkm.v5i3.20506
Putri Dwi Cahyani, Hasti Nugrahaning Tyas, Sinta Wati Mita
Metode penelitian yang digunakan adalah metode kuantitatif. Teknis uji validitas, uji reliabilitas, uji normalitas, uji multikolinearitas, uji heteroskedastisitas untuk menganalisis data, dan uji hipotesis menggunakan uji t dan uji f serta uji R-square. Hasil uji t menunjukkan bahwa keterampilan tidak berpengaruh signifikan terhadap kinerja UKM dan inovasi produk tidak berpengaruh signifikan terhadap kinerja UKM, namun untuk media sosial terbukti berpengaruh terhadap kinerja UKM. Dalam uji f menunjukkan bahwa semua variabel berpengaruh signifikan terhadap kinerja UKM.
使用的研究方法是定量方法。有效性测试、可靠性测试、规范测试、多语种测试、多语种测试、分析数据的六灵氏度测试,以及使用t、f测试和R-square测试的假设测试。t测试结果表明,技能对中小企业的表现没有重大影响,产品创新对中小企业的表现没有重大影响,但社交媒体对中小企业的表现却有明显的影响。f测试表明,所有变量对中小企业的表现都有重要影响。
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引用次数: 0
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JIMF (Jurnal Ilmiah Manajemen Forkamma)
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