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Journal of Food Distribution Research最新文献

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How Consumers Respond to Corporate Social Responsibility Initiatives: A Cluster Analysis of Dairy Consumers 消费者对企业社会责任倡议的反应:乳制品消费者的聚类分析
Q4 Agricultural and Biological Sciences Pub Date : 2013-03-01 DOI: 10.22004/AG.ECON.158774
D. McFadden, Oana Deselnicu, M. Costanigro
Corporate branding has been a key marketing strategy for many decades, but the nature and focus of branding activities has evolved along with the interests and buying motivations of consumers, especially in the food sector. An increasing number of food companies are creating loyal customers by positioning their products in a manner that addresses concerns buyers may have about the environment, food safety, community issues and other social issues. In this study, we highlight the common themes that milk consumers may prefer to support with their buying dollars, some that are common across the whole population (animal welfare) and others that vary across distinguishable consumer segments (support for economy, environmental impact).
几十年来,企业品牌一直是一种关键的营销策略,但品牌活动的性质和重点随着消费者的兴趣和购买动机而变化,尤其是在食品行业。越来越多的食品公司通过将他们的产品定位在一种解决买家可能关心的环境、食品安全、社区问题和其他社会问题的方式来创造忠诚的客户。在本研究中,我们强调了牛奶消费者可能更愿意用他们的购买美元来支持的共同主题,其中一些是在整个人口中普遍存在的(动物福利),而另一些则在可区分的消费者群体中有所不同(支持经济,环境影响)。
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引用次数: 9
Attitudes toward Locally Produced Food Products: Households and Food Retailers 对本地生产的食品的态度:家庭和食品零售商
Q4 Agricultural and Biological Sciences Pub Date : 2013-03-01 DOI: 10.22004/AG.ECON.158983
A. Rimal, Benjamin M. Onyango
“Locally produced” is generally defined as the production and marketing of food products within a certain geographic proximity of farmers and consumers. Locally produced sector includes business operations such as farmers’ markets, farm-to-school programs, and community supported agriculture (CSA) among others. In 2008, farm level value of locally produced agricultural products was estimated at $4.8 billion, or approximately 1.6% of the market value of agricultural products (Johnson et al., 2012). Nearly 5% of the farms of all categories took part in locally produced market. Increasing gasoline and food prices, the demand for organically produced food, the demand for fresher and higher quality foods, the desire to support local farming economies, the environmental movement and trends in horticulture research have led to growing popularity of locally produced fruits and vegetables (Roth 1999; Andreatta and Wickliffe 2002; Brown 2002). The influence of current food shopping trends local food, support for local farmers and agribusinesses, and fresh quality produce and meat are considered to be behind the strong surge of farmers who utilize direct marketing. (LeRoux et al. 2009; Mark et al. 2009) In addition to farmers markets, road-side markets and u-pick markets, producers have found direct sales to the local restaurants, food service institutions, and schools profitable marketing strategies (USDA 2001). In various studies, buyers of fresh fruits and vegetables have also reported a favorable attitude toward local production.
“本地生产”通常被定义为在农民和消费者的一定地理距离内生产和销售食品。本地生产部门包括农贸市场、农场到学校项目和社区支持农业(CSA)等商业运作。2008年,当地生产农产品的农场水平价值估计为48亿美元,约占农产品市场价值的1.6% (Johnson et al., 2012)。近5%的各类农场参与了当地生产的市场。不断上涨的汽油和食品价格,对有机食品的需求,对更新鲜和更高质量食品的需求,支持当地农业经济的愿望,环境运动和园艺研究趋势导致当地生产的水果和蔬菜越来越受欢迎(Roth 1999;Andreatta and Wickliffe 2002;布朗2002)。据分析,利用直销方式的农户数量剧增的原因是,当地食品、对当地农民和农业企业的支持、新鲜的优质农产品和肉类等因素的影响。(LeRoux et al. 2009;Mark et al. 2009)除了农贸市场、路边市场和u-pick市场外,生产者还发现了直接向当地餐馆、食品服务机构和学校销售的有利可图的营销策略(USDA 2001)。在各种研究中,新鲜水果和蔬菜的购买者也报告了对当地生产的有利态度。
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引用次数: 2
Food Insecurity, the National School Lunch Program and Educational Achievement: Evidence from Georgia's Public Schools 食品不安全,国家学校午餐计划和教育成就:来自格鲁吉亚公立学校的证据
Q4 Agricultural and Biological Sciences Pub Date : 2013-03-01 DOI: 10.22004/AG.ECON.158778
J. Houston, Audrianna A. Marzette, G. Ames, Allison J. Ames
In 2011, nearly 1.7 million Georgians, 17.9% of the population, lived in poverty, and of those, 24.8% were children. Poverty is closely associated with food insecurity. Food insecurity has been associated with various developmental consequences for U.S. children. Research indicates that hungry children do more poorly in school and have lower academic achievement because they are not well prepared for school and cannot concentrate. This research examines the relationship between food insecurity, the National School Lunch Program (NSLP) and academic achievement of 5th grade students in Georgia.
近170万名格鲁吉亚人,2011年,17.9%的人口生活在贫困中,其中,24.8%是儿童。贫困与粮食不安全密切相关。粮食安全与各种有关美国儿童发展的影响。研究表明,饥饿的孩子在学校表现更差,学习成绩更低,因为他们没有为上学做好充分准备,无法集中注意力。本研究考察了粮食不安全,国家学校午餐计划(NSLP)和佐治亚州五年级学生学业成绩之间的关系。
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引用次数: 5
A Pilot Study of the Market for Energy Drinks 能量饮料市场的先导研究
Q4 Agricultural and Biological Sciences Pub Date : 2012-11-01 DOI: 10.22004/AG.ECON.158987
O. Capps, Robin D. Hanselman
The energy drink market is one of the fastest growing markets in the non-alcoholic beverage industry. Yet, relatively little is known about this set of “new age” beverages. To fill this research void, we provide a historical perspective on this market and gather information from a local retailer located close to the campus of Texas A&M University to estimate the demand interrelationships for major energy drink brands (Full Throttle, Monster, Red Bull, and Rock-star). We employ the Barten synthetic demand system in this regard and obtain estimates of own-price, cross-price, and expenditure elasticities for the respective brands.
能量饮料市场是非酒精饮料行业中增长最快的市场之一。然而,人们对这种“新时代”饮料的了解相对较少。为了填补这一研究空白,我们提供了这个市场的历史视角,并从位于德克萨斯州A&M大学校园附近的当地零售商那里收集信息,以估计主要功能饮料品牌(Full Throttle, Monster, Red Bull和Rock-star)的需求相互关系。在这方面,我们采用了Barten综合需求系统,并获得了各自品牌的自有价格、交叉价格和支出弹性的估计。
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引用次数: 10
Increased Purchases of Locally Grown Ethnic Greens and Herbs due to Concerns about Food Miles 由于对食物里程的担忧,增加了当地种植的民族蔬菜和草药的购买
Q4 Agricultural and Biological Sciences Pub Date : 2012-11-01 DOI: 10.22004/AG.ECON.158991
R. Govindasamy, V. Puduri, K. Kelley, J. Simon
The purpose of this study was to highlight locally grown ethnic greens and herbs purchases due to concern about food miles and associated impact on purchasing these greens and herbs. A telephone survey was conducted in 16 East Coast states and Washington D.C., May through October of 2010, to document ethnic consumers’ behavior and demand for greens and herbs traditionally used in cuisine, important to their cultures. Data collected can be used to assist small and medium-sized farmers with better understanding consumer perceptions and factors that drive ethnic greens and herbs markets.
本研究的目的是强调当地种植的民族蔬菜和草药的购买,因为担心食物里程和相关的影响购买这些蔬菜和草药。2010年5月至10月,在16个东海岸州和华盛顿特区进行了一项电话调查,以记录少数民族消费者对传统烹饪中使用的蔬菜和草药的行为和需求,这些对他们的文化很重要。所收集的数据可用于帮助中小型农民更好地了解消费者的看法和推动民族蔬菜和草药市场的因素。
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引用次数: 1
Greenhouse Gas Emissions Labeling for Produce: The Case of Biotech and Conventional Sweet Corn 农产品的温室气体排放标签:生物技术和传统甜玉米的案例
Q4 Agricultural and Biological Sciences Pub Date : 2012-11-01 DOI: 10.22004/AG.ECON.158989
L. Nalley, M. Popp, Zara Niederman, Jada M. Thompson
Agriculture’s significant global contribution to greenhouse gas (GHG) emissions has spurred consumer and retailer mitigation interest. Biotechnology, designed to enhance the marketable portion of yield via improved disease, weed and pest management with the same or lower use of inputs, is thus well positioned to gain from producer and consumer concerns about GHG emissions. Compared to conventional sweet corn, identical lines embedded with insect control showed statistically significant higher marketable yield and no effect to lesser insecticide application. Pending seed cost and consumer acceptance of biotechnology, this should enhance returns for producers and allow marketing of multifold, consistent declines in GHG per ear.
农业对全球温室气体(GHG)排放的重大贡献刺激了消费者和零售商对减排的兴趣。生物技术旨在以相同或更低的投入使用,通过改进疾病、杂草和虫害管理来提高产量的可销售部分,因此,它很有可能从生产者和消费者对温室气体排放的关切中获益。与传统甜玉米相比,同一品系经防虫处理后的销售产量有统计学意义上的显著提高,且对较少的杀虫剂用量没有影响。在种子成本和消费者接受生物技术之前,这将提高生产者的回报,并允许销售每穗温室气体的数倍持续下降。
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引用次数: 3
Economic Impacts of Increasing the Minimum Size for Idaho Fresh Potatoes 增加爱达荷州新鲜马铃薯最小尺寸的经济影响
Q4 Agricultural and Biological Sciences Pub Date : 2012-11-01 DOI: 10.22004/AG.ECON.158988
W. Goodwin, J. Guenthner, C. Mcintosh, A. Johnson, Philip Watson, M. Thornton
The Idaho Potato Commission funded a project to help answer the question: What would be the economic impact if the potato industry increased the minimum size for fresh potatoes? We estimate that increasing the minimum size from 4 to 5 ounces would divert about 5 million hundredweight (cwt) to dehydrators. Idaho fresh potato revenue would increase $73 million. Idaho dehydrated potato revenue would increase $18 million. The total impact would be increased revenue of $91 million. A sensitivity analysis showed that revenue increases are larger when more potatoes are diverted.
爱达荷州马铃薯委员会资助了一个项目来帮助回答这个问题:如果马铃薯行业提高新鲜马铃薯的最小尺寸,将会对经济产生什么影响?我们估计,将最小尺寸从4盎司增加到5盎司将转移约500万英担(cwt)脱水。爱达荷州的新鲜马铃薯收入将增加7300万美元。爱达荷州脱水马铃薯收入将增加1800万美元。总的影响将是增加9100万美元的收入。一项敏感性分析表明,当更多的土豆被转移时,收入增长会更大。
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引用次数: 2
Using The Economist’s Big Mac Index for Instruction 以《经济学人》巨无霸指数为指导
Q4 Agricultural and Biological Sciences Pub Date : 2012-03-01 DOI: 10.22004/AG.ECON.139458
F. Stegelin
The Economist first launched the concept of the Big Mac Index in 1986 as a guide to whether currencies were at their correct exchange rate; it is not intended to be a precise predictor of currency movements around the globe, but simply a way to make exchange-rate theory and discussions a bit more digestible. First used as a humorous illustration, the term “burgernomics†was coined and the Big Mac index became an annual occurrence. It is based upon one of the oldest concepts in international economics – the theory of purchasing-power parity, which argues that the exchange rate between two currencies should in the long run move towards the rate that equalizes the prices of identical bundles of traded goods and services in each country. In other words, a dollar should buy the same amount everywhere. The reason the Big Mac Index is a better representation of world currencies is because McDonald’s Big Mac is made and distributed in over 120 countries on six continents. McDonald’s Big Mac is produced to more or less the same recipe in those countries, so the Big Mac Purchasing Power Parity (PPP) is an exchange rate that would leave hamburgers costing the same in each country, including the United States. The index can, however, be distorted by the local input costs and costs of transportation and distribution. An undergraduate course, Food and Fiber Marketing, in the Department of Agricultural and Applied Economics at the University of Georgia is attended by students enrolled in many other disciplines and colleges than the agricultural economics field. Trying to engage their different learning styles and experiences to develop interactions between the students and the instructor requires some imaginative activities. Since they all seem to enjoy eating fast food, even if not a Big Mac, using the concept of the hamburger as a common currency intrigues them. Comparing the Big Mac PPP with the actual rates signals if a currency is under- or over-valued, which provides an application to the exchange rate and trade discussions without worrying about fluctuating currency/exchange rates. For instance, after its massive currency devaluation a decade ago, Argentina had the cheapest Big Mac at 78¢, while Switzerland had the most expensive Big Mac at $3.81, against the average American price of $2.49; the Argentine peso was the most undervalued currency at the time and the Swiss franc the most overvalued
《经济学人》在1986年首次提出了巨无霸指数的概念,作为衡量货币汇率是否正确的指标;它并不是要成为全球货币走势的精确预测器,而只是一种让汇率理论和讨论更容易理解的方法。最初是作为一个幽默的例证,“ œburgernomicsâ”这个词被创造出来,巨无霸指数也成为了一年一度的活动。它基于国际经济学中最古老的概念之一——购买力平价理论,该理论认为,从长远来看,两种货币之间的汇率应该朝着使两国交易的相同商品和服务的价格相等的方向发展。换句话说,一美元应该在任何地方都能买到相同数量的东西。巨无霸指数之所以能更好地代表世界货币,是因为麦当劳的巨无霸在六大洲的120多个国家生产和销售。麦当劳的巨无霸在这些国家或多或少都是用相同的配方生产的,所以巨无霸购买力平价(PPP)是一种汇率,使汉堡在每个国家(包括美国)的价格相同。然而,该指数可能会受到当地投入成本以及运输和分销成本的影响。佐治亚大学农业和应用经济系的一门本科课程,食品和纤维市场营销,除了农业经济领域,还有许多其他学科和学院的学生参加。试图利用他们不同的学习方式和经验来发展学生和教师之间的互动需要一些富有想象力的活动。因为他们似乎都喜欢吃快餐,即使不是巨无霸,使用汉堡作为共同货币的概念引起了他们的兴趣。将巨无霸购买力平价与实际汇率进行比较,可以表明一种货币是被低估还是高估,这为汇率和贸易讨论提供了一种应用,而不必担心货币/汇率的波动。例如,在十年前货币大幅贬值后,阿根廷的巨无霸最便宜,价格为78Â美分,而瑞士的巨无霸最贵,价格为3.81美元,而美国的平均价格为2.49美元;阿根廷比索是当时最被低估的货币,瑞士法郎是最被高估的货币
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引用次数: 0
A Comparative Analysis of Alabama Restaurants: Local vs Non-local Food Purchase 阿拉巴马州餐馆的比较分析:本地与非本地食品采购
Q4 Agricultural and Biological Sciences Pub Date : 2012-03-01 DOI: 10.22004/AG.ECON.139432
Kenesha Reynolds-Allie, D. Fields
Restaurants/chefs are increasing their demand for locally produced foods to respond to increasing consumer preferences for these products. Data from a survey of independently owned restaurants in Alabama show that there is tremendous opportunity for local producers to market to restaurants. Fifty-one percent of the restaurants surveyed currently purchase local foods, and over 80 percent of the remaining restaurants would purchase local products if barriers were addressed. To take advantage of this opportunity, producers must be able to consistently supply high quality, fresh products. Farmers must also be aware of and abide by food safety standards to sell to these restaurants.
餐厅/厨师正在增加对当地生产的食品的需求,以响应消费者对这些产品日益增长的偏好。一项针对阿拉巴马州独立经营餐馆的调查数据显示,当地生产商有巨大的机会向餐馆推销。51%的受访餐厅目前购买当地食品,如果障碍得到解决,其余80%以上的餐厅将购买当地产品。为了利用这一机会,生产商必须能够持续提供高质量、新鲜的产品。农民也必须意识到并遵守食品安全标准,才能向这些餐馆出售。
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引用次数: 14
U.S. Consumer Demand for Organic Fluid Milk by Fat Content 按脂肪含量划分的美国消费者对有机液态奶的需求
Q4 Agricultural and Biological Sciences Pub Date : 2012-03-01 DOI: 10.22004/AG.ECON.139451
Xianghong Li, H. Peterson, T. Xia
This study examined consumer demand for organic fluid milk in the current maturing organic market using a nationwide weekly retail scanner data set. An Almost Ideal Demand System in which both organic milk and conventional milk were further decomposed into products with different fat content was estimated. The demand for organic milk was shown to be price elastic. The results also revealed substitutions between organic milk and conventional milk products differing in fat content. The substitution pattern was asymmetric and there was greater movement toward organic milk than back toward conventional milk for the same relative change in price.
本研究使用全国每周零售扫描器数据集调查了当前成熟的有机市场中消费者对有机液态奶的需求。对有机奶和常规奶进一步分解为不同脂肪含量产品的近乎理想需求体系进行了估计。对有机牛奶的需求显示出价格弹性。结果还显示,有机牛奶和传统乳制品之间的替代品在脂肪含量上存在差异。替代模式是不对称的,在相同的价格相对变化下,人们更倾向于有机牛奶,而不是传统牛奶。
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引用次数: 6
期刊
Journal of Food Distribution Research
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