Kynda R. Curtis, S. Slocum, Trent Teegerstrom, C. Bishop, Malieka Landis
The goal of this project is to enhance the economic sustainability of agricultural production in Southwest Indian Country through food/agritourism enterprise and supply chain development. This strategy takes advantage of increasing traveler demand for local and heritage foods and activities and the need to diversify Southwest agriculture to increase its resiliency to climate change. Project objectives include assessing tourism behaviors and motivations, assessing the production and marketing needs of tribal food producers, and evaluating various models for incorporating food/agritourism into current operations. Project outcomes will increase business opportunities for tribal members and strengthen tribal economies while preserving traditional tribal customs and knowledge.
{"title":"Innovative Food Tourism Development Strategies for Sustainability on American Indian Reservations","authors":"Kynda R. Curtis, S. Slocum, Trent Teegerstrom, C. Bishop, Malieka Landis","doi":"10.22004/AG.ECON.274567","DOIUrl":"https://doi.org/10.22004/AG.ECON.274567","url":null,"abstract":"The goal of this project is to enhance the economic sustainability of agricultural production in Southwest Indian Country through food/agritourism enterprise and supply chain development. This strategy takes advantage of increasing traveler demand for local and heritage foods and activities and the need to diversify Southwest agriculture to increase its resiliency to climate change. Project objectives include assessing tourism behaviors and motivations, assessing the production and marketing needs of tribal food producers, and evaluating various models for incorporating food/agritourism into current operations. Project outcomes will increase business opportunities for tribal members and strengthen tribal economies while preserving traditional tribal customs and knowledge.","PeriodicalId":36788,"journal":{"name":"Journal of Food Distribution Research","volume":"36 1","pages":"46-53"},"PeriodicalIF":0.0,"publicationDate":"2017-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88860947","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Consumers’ concerns about animal diseases, production and processing methods could drive their choices of food products. Consumers’ choices of food products will influence their nutritional status. Understanding preferences for food products could inform policy and assist in forecasting future demand for food products. In this study, the effects of generalized trust in people and trust in food agents regarding the safety of food on the demand for different forms of meat products, on preferences for pork production characteristics and on human health risk perceptions about bovine spongiform encephalopathy (BSE) and chronic wasting disease (CWD) are analysed. The following hypotheses are tested (i) consumers who have lower levels of trust (both general and agent specific trust about food safety) are more likely to purchase fresh meat products and less likely to purchase processed meat products as compared to those consumers who have higher levels of trust. Consumers who have lower levels of trust might be more concerned about the use of additives, flavors and the public information on cancer risks of processed food, for example as compared to those consumers who have higher levels of trust; (ii) consumers who have lower levels of trust (both general and agent specific trust about food safety) are willing to pay higher premiums for pork produced under more traditional forms of production as compared to those consumers who have higher levels of trust. Consumers who have lower levels of trust might prefer traditionally raised pork over conventional pork as compared to those consumers who have higher levels of trust due to concerns about the use of antibiotics, the feed given to animals and the use of hormones, for example; (iii) trust (both general and agent specific trust about food safety) is negatively related to human health risk perceptions about BSE and CWD. The three studies are linked in that the effects of trust on consumer behaviour are analysed in three different contexts and trust is measured using the same questions. The first hypothesis is tested using cluster analysis, demand system analysis, probit models, data from two Canada wide surveys (2008 and 2011) and meat purchase data for the period 2002 to 2009 for the same households. The second hypothesis is tested using cluster analysis, conditional and random parameter logit models and data from choice experiments and surveys in Canada in 2011 and in Edmonton in 2009 and 2011. The third hypothesis is tested using ordered probit regressions and data from surveys conducted in Canada in 2009 and 2010, in the U.S. in 2010 (two surveys) and in Japan in 2009. In summary, the results suggest that households with respondents who have lower levels of trust generally purchased more fresh meat products and fewer processed meat products as compared to households with respondents who have medium or higher levels of trust. Households in the low trust cluster generally substitute fresh and semi-process
{"title":"Trust, Perceptions, Intentions and Behaviour in Meat Consumption","authors":"V. Muringai","doi":"10.7939/R3XK8518H","DOIUrl":"https://doi.org/10.7939/R3XK8518H","url":null,"abstract":"Consumers’ concerns about animal diseases, production and processing methods could drive their choices of food products. Consumers’ choices of food products will influence their nutritional status. Understanding preferences for food products could inform policy and assist in forecasting future demand for food products. In this study, the effects of generalized trust in people and trust in food agents regarding the safety of food on the demand for different forms of meat products, on preferences for pork production characteristics and on human health risk perceptions about bovine spongiform encephalopathy (BSE) and chronic wasting disease (CWD) are analysed. The following hypotheses are tested (i) consumers who have lower levels of trust (both general and agent specific trust about food safety) are more likely to purchase fresh meat products and less likely to purchase processed meat products as compared to those consumers who have higher levels of trust. Consumers who have lower levels of trust might be more concerned about the use of additives, flavors and the public information on cancer risks of processed food, for example as compared to those consumers who have higher levels of trust; (ii) consumers who have lower levels of trust (both general and agent specific trust about food safety) are willing to pay higher premiums for pork produced under more traditional forms of production as compared to those consumers who have higher levels of trust. Consumers who have lower levels of trust might prefer traditionally raised pork over conventional pork as compared to those consumers who have higher levels of trust due to concerns about the use of antibiotics, the feed given to animals and the use of hormones, for example; (iii) trust (both general and agent specific trust about food safety) is negatively related to human health risk perceptions about BSE and CWD. The three studies are linked in that the effects of trust on consumer behaviour are analysed in three different contexts and trust is measured using the same questions. The first hypothesis is tested using cluster analysis, demand system analysis, probit models, data from two Canada wide surveys (2008 and 2011) and meat purchase data for the period 2002 to 2009 for the same households. The second hypothesis is tested using cluster analysis, conditional and random parameter logit models and data from choice experiments and surveys in Canada in 2011 and in Edmonton in 2009 and 2011. The third hypothesis is tested using ordered probit regressions and data from surveys conducted in Canada in 2009 and 2010, in the U.S. in 2010 (two surveys) and in Japan in 2009. In summary, the results suggest that households with respondents who have lower levels of trust generally purchased more fresh meat products and fewer processed meat products as compared to households with respondents who have medium or higher levels of trust. Households in the low trust cluster generally substitute fresh and semi-process","PeriodicalId":36788,"journal":{"name":"Journal of Food Distribution Research","volume":"67 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2017-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91040527","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jeremiah Christensen, D. Thilmany, B. Jablonski, M. Sullins, Naasz
Though data have long been collected to educate producers about how to improve farm performance through benchmarking, this information is almost exclusively available by commodity and not by market channel. Further, there is evidence that the small and mid-scale producers that dominate these markets often do not keep detailed financial records, despite clear evidence that doing so improves the viability of operations. This paper uses a Colorado case study of the Market Channel Assessment Tool (MCAT) to determine recruitment methods that maximize participation among small and mid-scale producers. We find there are four best practices associated with successful farmer recruitment.
{"title":"Assessing Market Channel Performance for Colorado Fruit and Vegetable Producers","authors":"Jeremiah Christensen, D. Thilmany, B. Jablonski, M. Sullins, Naasz","doi":"10.22004/AG.ECON.274569","DOIUrl":"https://doi.org/10.22004/AG.ECON.274569","url":null,"abstract":"Though data have long been collected to educate producers about how to improve farm performance through benchmarking, this information is almost exclusively available by commodity and not by market channel. Further, there is evidence that the small and mid-scale producers that dominate these markets often do not keep detailed financial records, despite clear evidence that doing so improves the viability of operations. This paper uses a Colorado case study of the Market Channel Assessment Tool (MCAT) to determine recruitment methods that maximize participation among small and mid-scale producers. We find there are four best practices associated with successful farmer recruitment.","PeriodicalId":36788,"journal":{"name":"Journal of Food Distribution Research","volume":"26 1","pages":"61-67"},"PeriodicalIF":0.0,"publicationDate":"2017-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82273138","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
R. Govindasamy, S. Arumugam, Isaac Vellangany, B. Ozkan
U.S. consumer demand for organically produced goods has grown continuously since the USDA established national standards for organic production and processing in 2002 (www.USDA.gov). Organic food sales have increased from approximately $11 billion in 2004 to an estimated $35.9 billion in 2015. As previous literature suggests, a large portion of consumers view organics favorably, but very few routinely choose to buy organic food over conventional food. It is assumed that this is due to—among other things— socioeconomic disparities. The objective of this paper is to predict the characteristics of consumers who are willing to pay high premiums for organic produce in the mid-Atlantic United States. In the context of this paper, a high premium is defined as at least 16% more for organic fruits and vegetables compared to conventional produce. Data were collected from 1,100 consumers using a private online survey company. A logit model was developed to predict which consumers are more likely to pay a high premium for organic produce. Results indicate that the overall model is highly significant, with a correct prediction rate of 71%. Those who have a graduate degree and an annual income above $100,000 are more likely to pay high premiums. Moreover, those who use food advertisements, certified organic labels, and natural labels to purchase produce are more likely to pay high premiums. Caucasians are more likely to pay high premiums, as are those who frequently buy at farm direct markets. As expected, consumers who think that organic food tastes better than conventional food and those who switch supermarkets to buy organic produce are more likely to pay high premiums. Those who want to buy organic jam, jelly, marmalade, juices, sauces, and dried chips are more likely to pay a high premium for organic produce. Those who regularly shop at more than one food store are less likely to pay a high premium. The model indicates that those who are influenced by the naturally grown label and prefer conventionally grown but local produce are less likely to pay high premiums. Those who consider buying organic food to be a waste of money are less likely to pay a high premium for organic fresh fruits and vegetables. Producers of organic vegetables and fruits can target customers with these specific traits to enhance their profitability.
{"title":"Willingness to Pay a High-Premium for Organic Produce: An Econometric Analysis","authors":"R. Govindasamy, S. Arumugam, Isaac Vellangany, B. Ozkan","doi":"10.22004/AG.ECON.274577","DOIUrl":"https://doi.org/10.22004/AG.ECON.274577","url":null,"abstract":"U.S. consumer demand for organically produced goods has grown continuously since the USDA established national standards for organic production and processing in 2002 (www.USDA.gov). Organic food sales have increased from approximately $11 billion in 2004 to an estimated $35.9 billion in 2015. As previous literature suggests, a large portion of consumers view organics favorably, but very few routinely choose to buy organic food over conventional food. It is assumed that this is due to—among other things— socioeconomic disparities. The objective of this paper is to predict the characteristics of consumers who are willing to pay high premiums for organic produce in the mid-Atlantic United States. In the context of this paper, a high premium is defined as at least 16% more for organic fruits and vegetables compared to conventional produce. Data were collected from 1,100 consumers using a private online survey company. A logit model was developed to predict which consumers are more likely to pay a high premium for organic produce. Results indicate that the overall model is highly significant, with a correct prediction rate of 71%. Those who have a graduate degree and an annual income above $100,000 are more likely to pay high premiums. Moreover, those who use food advertisements, certified organic labels, and natural labels to purchase produce are more likely to pay high premiums. Caucasians are more likely to pay high premiums, as are those who frequently buy at farm direct markets. As expected, consumers who think that organic food tastes better than conventional food and those who switch supermarkets to buy organic produce are more likely to pay high premiums. Those who want to buy organic jam, jelly, marmalade, juices, sauces, and dried chips are more likely to pay a high premium for organic produce. Those who regularly shop at more than one food store are less likely to pay a high premium. The model indicates that those who are influenced by the naturally grown label and prefer conventionally grown but local produce are less likely to pay high premiums. Those who consider buying organic food to be a waste of money are less likely to pay a high premium for organic fresh fruits and vegetables. Producers of organic vegetables and fruits can target customers with these specific traits to enhance their profitability.","PeriodicalId":36788,"journal":{"name":"Journal of Food Distribution Research","volume":"1 1","pages":"103-104"},"PeriodicalIF":0.0,"publicationDate":"2017-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79908827","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The objective of this study is to assess whether shelf life, as indicated by the processor “sell by” date, influences product attractiveness, willingness to purchase and willingness to pay for organic and conventional milk—controlling for the effect of the milk production system. A completely randomized factorial between-subject design is combined with GLM-based ANOVA to assess mean differences for production systems and shelf life values. Experimental results indicate that consumers value the production system. However, consumers also indicated that they value the length of shelf life only after being prompted. Assessment of this attribute provides information relevant to product development and in-store marketing practices, although additional study of this issue appears merited.
{"title":"Consumer Valuation of Organic and Conventional Milk: Does Shelf Life Matter?","authors":"C. Schroeter, C. Nicholson, Margaret G. Meloy","doi":"10.22004/AG.ECON.250003","DOIUrl":"https://doi.org/10.22004/AG.ECON.250003","url":null,"abstract":"The objective of this study is to assess whether shelf life, as indicated by the processor “sell by” date, influences product attractiveness, willingness to purchase and willingness to pay for organic and conventional milk—controlling for the effect of the milk production system. A completely randomized factorial between-subject design is combined with GLM-based ANOVA to assess mean differences for production systems and shelf life values. Experimental results indicate that consumers value the production system. However, consumers also indicated that they value the length of shelf life only after being prompted. Assessment of this attribute provides information relevant to product development and in-store marketing practices, although additional study of this issue appears merited.","PeriodicalId":36788,"journal":{"name":"Journal of Food Distribution Research","volume":"10 1","pages":"118-133"},"PeriodicalIF":0.0,"publicationDate":"2016-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88870584","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Adding fiber to ground beef can increase the health benefits of consuming ground beef products and can provide new market opportunities for the beef industry. The current study analyzes the impact of consumers’ preferences for citrus fiber-added ground beef after offering consumers samples of 1%, 3%, and 5% citrus-added ground beef meatballs. The results of the current study show that there is a market for citrus fiber-added ground beef, but the price premium is not high. Current consumers of organic and grass-fed beef, and those who are concerned about the fat content of ground beef are the potential target customers for the sale of citrus fiber-added ground beef.
{"title":"Consumers’ Preferences for Citrus Fiber-Added Ground Beef","authors":"H. Gedikoglu, A. Gedikoğlu, A. Clarke","doi":"10.22004/AG.ECON.249996","DOIUrl":"https://doi.org/10.22004/AG.ECON.249996","url":null,"abstract":"Adding fiber to ground beef can increase the health benefits of consuming ground beef products and can provide new market opportunities for the beef industry. The current study analyzes the impact of consumers’ preferences for citrus fiber-added ground beef after offering consumers samples of 1%, 3%, and 5% citrus-added ground beef meatballs. The results of the current study show that there is a market for citrus fiber-added ground beef, but the price premium is not high. Current consumers of organic and grass-fed beef, and those who are concerned about the fat content of ground beef are the potential target customers for the sale of citrus fiber-added ground beef.","PeriodicalId":36788,"journal":{"name":"Journal of Food Distribution Research","volume":"323 1","pages":"1-17"},"PeriodicalIF":0.0,"publicationDate":"2016-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80302973","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
C. Morgan, S. R. Dominick, N. Widmar, E. Yeager, C. Croney
Corporate social responsibility (CSR) can affect the way customers perceive a company and can influence product differentiation. This study assesses university students’ perceptions of CSR across eleven prominent fast food restaurants. A total of 550 students responded to in-person surveys administered on the campus of Purdue University. Chipotle and Panera Bread were perceived to be the most socially responsible out of the fast food restaurants studied, receiving mean preference shares of 31% and 30%, respectively.
{"title":"Perceptions of Corporate Social Responsibility of Prominent Fast Food Establishments by University Students","authors":"C. Morgan, S. R. Dominick, N. Widmar, E. Yeager, C. Croney","doi":"10.22004/AG.ECON.249997","DOIUrl":"https://doi.org/10.22004/AG.ECON.249997","url":null,"abstract":"Corporate social responsibility (CSR) can affect the way customers perceive a company and can influence product differentiation. This study assesses university students’ perceptions of CSR across eleven prominent fast food restaurants. A total of 550 students responded to in-person surveys administered on the campus of Purdue University. Chipotle and Panera Bread were perceived to be the most socially responsible out of the fast food restaurants studied, receiving mean preference shares of 31% and 30%, respectively.","PeriodicalId":36788,"journal":{"name":"Journal of Food Distribution Research","volume":"8 1","pages":"18-31"},"PeriodicalIF":0.0,"publicationDate":"2016-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89415911","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
As universities look to source “sustainable†products, it is critical to understand student demand and the economic feasibility of adding new sustainable products. Using an online survey in conjunction with a Tobit model we find that half of students in our sample are willing to pay more for increased local and organic food options with only a third willing to pay more for increased non-GMO options. The economic feasibility of adding new local, organic, and non-GMO options is questionable as charging students for their willingness to pay results in only a 1–2% gain in revenue which may not cover the cost of more options in on-campus dining halls.
{"title":"Students’ Willingness to Pay for More Local, Organic, Non-GMO and General Food Options","authors":"Christopher C. Bruno, Benjamin L. Campbell","doi":"10.22004/AG.ECON.249998","DOIUrl":"https://doi.org/10.22004/AG.ECON.249998","url":null,"abstract":"As universities look to source “sustainable†products, it is critical to understand student demand and the economic feasibility of adding new sustainable products. Using an online survey in conjunction with a Tobit model we find that half of students in our sample are willing to pay more for increased local and organic food options with only a third willing to pay more for increased non-GMO options. The economic feasibility of adding new local, organic, and non-GMO options is questionable as charging students for their willingness to pay results in only a 1–2% gain in revenue which may not cover the cost of more options in on-campus dining halls.","PeriodicalId":36788,"journal":{"name":"Journal of Food Distribution Research","volume":"1 1","pages":"32-48"},"PeriodicalIF":0.0,"publicationDate":"2016-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76202363","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The habits, preferences and demographics of consumers at farmers’ markets are topics of interest as the number of markets burgeon across North America. This study, using a survey (via interview), researches five markets near Vancouver, British Columbia, focusing on factors associated with spending. The results reveal that spending is significantly related to frequency of shopping, type of products purchased, preferences about buying organic, parking habits, and demographics such as age, education level, ethnicity, family composition and home ownership. The study also shows that Vancouver-area farmers’ market shoppers are not significantly different from those elsewhere—they too tend to be older, well-educated and disproportionately Caucasian. Results yield valuable practical strategies for market managers.
{"title":"Making Sense of the Dollars Spent at Farmers’ Markets","authors":"Tracy Stobbe","doi":"10.22004/AG.ECON.240765","DOIUrl":"https://doi.org/10.22004/AG.ECON.240765","url":null,"abstract":"The habits, preferences and demographics of consumers at farmers’ markets are topics of interest as the number of markets burgeon across North America. This study, using a survey (via interview), researches five markets near Vancouver, British Columbia, focusing on factors associated with spending. The results reveal that spending is significantly related to frequency of shopping, type of products purchased, preferences about buying organic, parking habits, and demographics such as age, education level, ethnicity, family composition and home ownership. The study also shows that Vancouver-area farmers’ market shoppers are not significantly different from those elsewhere—they too tend to be older, well-educated and disproportionately Caucasian. Results yield valuable practical strategies for market managers.","PeriodicalId":36788,"journal":{"name":"Journal of Food Distribution Research","volume":"80 1","pages":"138-161"},"PeriodicalIF":0.0,"publicationDate":"2016-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83947194","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Consumers may prefer local food but do not always purchase it. A mixed methods research design was used to determine if there were differences between consumers’ preferences for Florida strawberries and their awareness of the state’s strawberry season. Using focus groups, researchers found that consumers preferred to purchase Florida strawberries but did not seek them out. In addition, consumers had limited knowledge of Florida’s strawberry season. Five hundred Floridians were surveyed to understand their knowledge of and preferences for Florida berries. Findings indicate that food distributors should use advertisements that reinforce the positive attributes of Florida produce, along with information on the growing season, in order to increase awareness and promote sales of Florida strawberries.
{"title":"Narrowing the Gap: Preference and Awareness of Florida Strawberries","authors":"Taylor K. Ruth, Joy N. Rumble, Q. Settle","doi":"10.22004/AG.ECON.240771","DOIUrl":"https://doi.org/10.22004/AG.ECON.240771","url":null,"abstract":"Consumers may prefer local food but do not always purchase it. A mixed methods research design was used to determine if there were differences between consumers’ preferences for Florida strawberries and their awareness of the state’s strawberry season. Using focus groups, researchers found that consumers preferred to purchase Florida strawberries but did not seek them out. In addition, consumers had limited knowledge of Florida’s strawberry season. Five hundred Floridians were surveyed to understand their knowledge of and preferences for Florida berries. Findings indicate that food distributors should use advertisements that reinforce the positive attributes of Florida produce, along with information on the growing season, in order to increase awareness and promote sales of Florida strawberries.","PeriodicalId":36788,"journal":{"name":"Journal of Food Distribution Research","volume":" 43","pages":"109-126"},"PeriodicalIF":0.0,"publicationDate":"2016-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72379465","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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