The Community Supported Agriculture marketing model has evolved from its early roots, adapting to both increases in local food demand and consumer market engagement as well as to expanded competition for the local food dollar from a variety of other direct-to-consumer and intermediated sources. This paper explores the strategic positioning of CSAs in the changing food market and draws on descriptive summaries of observations from a recent survey of CSA managers to document specific trends in adaptations to the CSA business model. An application of the transaction versus alliance marketing framework is applied to local food distribution alternatives and opportunities for differentiation. CSA managers generally are aware of alternative channels for local food but primarily point to other CSAs and farm markets as the closest competition.
{"title":"CSAs and the Battle for the Local Food Dollar","authors":"T. Woods, D. Tropp","doi":"10.22004/AG.ECON.209984","DOIUrl":"https://doi.org/10.22004/AG.ECON.209984","url":null,"abstract":"The Community Supported Agriculture marketing model has evolved from its early roots, adapting to both increases in local food demand and consumer market engagement as well as to expanded competition for the local food dollar from a variety of other direct-to-consumer and intermediated sources. This paper explores the strategic positioning of CSAs in the changing food market and draws on descriptive summaries of observations from a recent survey of CSA managers to document specific trends in adaptations to the CSA business model. An application of the transaction versus alliance marketing framework is applied to local food distribution alternatives and opportunities for differentiation. CSA managers generally are aware of alternative channels for local food but primarily point to other CSAs and farm markets as the closest competition.","PeriodicalId":36788,"journal":{"name":"Journal of Food Distribution Research","volume":"67 1","pages":"17-29"},"PeriodicalIF":0.0,"publicationDate":"2015-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81511556","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study examines the impacts of Community Supported Agriculture (CSA) program participation on consumer attitudes and behaviors related to food consumption and preparation, among CSA members in Utah. Data were collected through a series of pre, post, and monthly program surveys, along with food purchase receipts and CSA basket contents. Results show a shift in participant dietary intake and food preparation attitudes and behaviors, namely increased consumption of fresh produce, decreased grain intake, and fewer meals consumed away from home. Participants also became more interested in cooking and canning/preserving. Increases in Vitamin C, Vitamin B, and folic acid availability among participants also resulted.
{"title":"Food Consumption, Attitude, and Behavioral Change Among CSA Members: A Northern Utah Case Study","authors":"Kynda R. Curtis, K. Allen, R. Ward","doi":"10.22004/AG.ECON.209983","DOIUrl":"https://doi.org/10.22004/AG.ECON.209983","url":null,"abstract":"This study examines the impacts of Community Supported Agriculture (CSA) program participation on consumer attitudes and behaviors related to food consumption and preparation, among CSA members in Utah. Data were collected through a series of pre, post, and monthly program surveys, along with food purchase receipts and CSA basket contents. Results show a shift in participant dietary intake and food preparation attitudes and behaviors, namely increased consumption of fresh produce, decreased grain intake, and fewer meals consumed away from home. Participants also became more interested in cooking and canning/preserving. Increases in Vitamin C, Vitamin B, and folic acid availability among participants also resulted.","PeriodicalId":36788,"journal":{"name":"Journal of Food Distribution Research","volume":"11 1","pages":"3-16"},"PeriodicalIF":0.0,"publicationDate":"2015-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81430609","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Organic food consumption is increasing among United Arab Emirates (UAE) consumers in the last few years. This increase is due to high per capita income, more awareness on healthy food and the diverse population. Consumers are willing to pay higher prices for the certified organic food products. The objective of this paper is to examine consumers’ Willingness to Pay (WTP) for the organic food in UAE. Data was collected in UAE from 300 respondents. Regression model was used to identify major determinants of consumers WTP for the organic food. The results showed that majority of consumers responded positively when asked if they are willing to pay more for the organic food products. The age, nationality, education; household size and income were deciding factors for consumers to pay higher price for the organic food. These results will provide key information to organic food industry that will help to promote organic food markets in the UAE.
{"title":"Factors Affecting Consumers' Willingness to Pay for Certififed Organic Food Products in United Arab Emirates","authors":"S. Muhammad, E. Fathelrahman, R. Ullah","doi":"10.22004/AG.ECON.199045","DOIUrl":"https://doi.org/10.22004/AG.ECON.199045","url":null,"abstract":"Organic food consumption is increasing among United Arab Emirates (UAE) consumers in the last few years. This increase is due to high per capita income, more awareness on healthy food and the diverse population. Consumers are willing to pay higher prices for the certified organic food products. The objective of this paper is to examine consumers’ Willingness to Pay (WTP) for the organic food in UAE. Data was collected in UAE from 300 respondents. Regression model was used to identify major determinants of consumers WTP for the organic food. The results showed that majority of consumers responded positively when asked if they are willing to pay more for the organic food products. The age, nationality, education; household size and income were deciding factors for consumers to pay higher price for the organic food. These results will provide key information to organic food industry that will help to promote organic food markets in the UAE.","PeriodicalId":36788,"journal":{"name":"Journal of Food Distribution Research","volume":"6 2 1","pages":"1-9"},"PeriodicalIF":0.0,"publicationDate":"2015-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79881865","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Patricia E. McLean-Meyinsse, Shervia S. Taylor, Janet V. Gager
Students’ consumption of fast-food meals depends on perceptions of health status, label use, knowledge about sugars, household income levels, age, and marital status. Consumption is independent of weight status, knowledge of total fat and sodium, gender, household size, academic classification, and areas of residence. Perceptions of weight status statistically significantly differ from body mass indices. U.S. overweight and obesity rates have been steadily increasing in the 18 to 29 age group, and this group often includes university students. Thus, universities can play an active role in helping students to learn about the potential dangers of unhealthy diets and to develop better eating habits
{"title":"Self-Reported Consumption of Fast-Food Meals by University Students","authors":"Patricia E. McLean-Meyinsse, Shervia S. Taylor, Janet V. Gager","doi":"10.22004/AG.ECON.198997","DOIUrl":"https://doi.org/10.22004/AG.ECON.198997","url":null,"abstract":"Students’ consumption of fast-food meals depends on perceptions of health status, label use, knowledge about sugars, household income levels, age, and marital status. Consumption is independent of weight status, knowledge of total fat and sodium, gender, household size, academic classification, and areas of residence. Perceptions of weight status statistically significantly differ from body mass indices. U.S. overweight and obesity rates have been steadily increasing in the 18 to 29 age group, and this group often includes university students. Thus, universities can play an active role in helping students to learn about the potential dangers of unhealthy diets and to develop better eating habits","PeriodicalId":36788,"journal":{"name":"Journal of Food Distribution Research","volume":"7 1","pages":"1-7"},"PeriodicalIF":0.0,"publicationDate":"2015-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74296632","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Winery Distribution Choices and the Online Wine Buyer","authors":"L. Higgins, M. M. Wolf, R.H.J.N. Bitter, W. Amspacher","doi":"10.22004/AG.ECON.212989","DOIUrl":"https://doi.org/10.22004/AG.ECON.212989","url":null,"abstract":"residual demand, Dominican Republic, avocado, inverse demand, imperfect competition, green skin avocado","PeriodicalId":36788,"journal":{"name":"Journal of Food Distribution Research","volume":"8 1","pages":"32-49"},"PeriodicalIF":0.0,"publicationDate":"2015-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88541936","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Zia Taqueria is a full-service restaurant in Durango, Colorado whose owners have steadily increased the proportion of local vegetables, grains and meats they source and serve to their customers. They created new supply chains that add value to heritage products grown in the Four Corners area, invested in building capacity in local farming operations, and created a restaurant brand known for its commitment to serving high-quality, reasonably priced meals. In addition to operating a profitable and energy-efficient business, they support other local businesses and community events and have become leaders in developing a vibrant local food economy in Southwest Colorado.
{"title":"Zia Taqueria: Building a Local Supply Chain in Southwestern Colorado","authors":"M. Sullins","doi":"10.22004/AG.ECON.191005","DOIUrl":"https://doi.org/10.22004/AG.ECON.191005","url":null,"abstract":"Zia Taqueria is a full-service restaurant in Durango, Colorado whose owners have steadily increased the proportion of local vegetables, grains and meats they source and serve to their customers. They created new supply chains that add value to heritage products grown in the Four Corners area, invested in building capacity in local farming operations, and created a restaurant brand known for its commitment to serving high-quality, reasonably priced meals. In addition to operating a profitable and energy-efficient business, they support other local businesses and community events and have become leaders in developing a vibrant local food economy in Southwest Colorado.","PeriodicalId":36788,"journal":{"name":"Journal of Food Distribution Research","volume":"178 1","pages":"13-25"},"PeriodicalIF":0.0,"publicationDate":"2014-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82995900","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Two Rivers Winery & Chateau, established in 1999, has rapidly emerged as a key asset to the Colorado winery and regional tourism infrastructure on the West Slope of Colorado. The case study presents evidence of how Two Rivers’ entrepreneurship has helped an emerging business flourish, a reinvented Colorado wine industry nurture its brand through cooperative quality improvement, and has added a new tourism destination to the portfolio of attractions for a Western Colorado region. The case concludes that a strong commitment to social capital gains can lead to quality improvements throughout the Colorado wine industry. Two Rivers understands the potential long-term gains to its business and region.
两河酒庄成立于1999年，已迅速成为科罗拉多酒庄和科罗拉多西坡地区旅游基础设施的重要资产。本案例研究展示了Two river €™企业家精神如何帮助新兴商业蓬勃发展，重塑科罗拉多葡萄酒行业，通过合作提高质量来培育其品牌，并为科罗拉多西部地区的景点组合增加了一个新的旅游目的地。该案例的结论是，对社会资本收益的坚定承诺可以提高整个科罗拉多州葡萄酒行业的质量。两河明白，这对其业务和地区可能带来的长期收益。
{"title":"Two Rivers Winery and Event Center: A Key Driver for the Growing Colorado Wine Industry","authors":"D. McFadden","doi":"10.22004/AG.ECON.191004","DOIUrl":"https://doi.org/10.22004/AG.ECON.191004","url":null,"abstract":"Two Rivers Winery & Chateau, established in 1999, has rapidly emerged as a key asset to the Colorado winery and regional tourism infrastructure on the West Slope of Colorado. The case study presents evidence of how Two Rivers’ entrepreneurship has helped an emerging business flourish, a reinvented Colorado wine industry nurture its brand through cooperative quality improvement, and has added a new tourism destination to the portfolio of attractions for a Western Colorado region. The case concludes that a strong commitment to social capital gains can lead to quality improvements throughout the Colorado wine industry. Two Rivers understands the potential long-term gains to its business and region.","PeriodicalId":36788,"journal":{"name":"Journal of Food Distribution Research","volume":"1 1","pages":"4-12"},"PeriodicalIF":0.0,"publicationDate":"2014-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90098328","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study examined imperfect competition in international fruit markets. We conducted an empirical exercise to assess the intensity of competition in the US green skin avocado import market during the 2004 to 2013 period. A model using the (inverse) residual demand method as proposed by Goldberg and Knetter (1999) was specified and estimated. Findings reveal the existence of imperfect competition in the US green skin avocado market over the sample period. Estimation results show that the Dominican Republic, acting as an exporter exercises market power and maintains its marketing margin throughout the year.
{"title":"Competitive Behavior in the U.S. Green Skin Avocado Market","authors":"E. Evans, F. Ballen","doi":"10.22004/AG.ECON.212988","DOIUrl":"https://doi.org/10.22004/AG.ECON.212988","url":null,"abstract":"This study examined imperfect competition in international fruit markets. We conducted an empirical exercise to assess the intensity of competition in the US green skin avocado import market during the 2004 to 2013 period. A model using the (inverse) residual demand method as proposed by Goldberg and Knetter (1999) was specified and estimated. Findings reveal the existence of imperfect competition in the US green skin avocado market over the sample period. Estimation results show that the Dominican Republic, acting as an exporter exercises market power and maintains its marketing margin throughout the year.","PeriodicalId":36788,"journal":{"name":"Journal of Food Distribution Research","volume":"15 1","pages":"20-31"},"PeriodicalIF":0.0,"publicationDate":"2014-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75293220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
F. Becot, D. Conner, Abbie Nelson, Erin Buckwalter, D. Erickson
Institutional food service operations have shown increasing interest in locally grown foods, and are providing a business opportunity for farmers and distributors. The purpose of this paper is to present and discuss the results and implications of a survey assessing institutional food service operations in Vermont. We used the 4 P’s (price, product, place, and promotion) Marketing Mix framework to highlight marketing strategies for farmers and distributors wanting to increase their sales of local food to institutions.
{"title":"Institutional Demand for Locally-Grown Food in Vermont: Marketing Implications for Producers and Distributors","authors":"F. Becot, D. Conner, Abbie Nelson, Erin Buckwalter, D. Erickson","doi":"10.22004/AG.ECON.186927","DOIUrl":"https://doi.org/10.22004/AG.ECON.186927","url":null,"abstract":"Institutional food service operations have shown increasing interest in locally grown foods, and are providing a business opportunity for farmers and distributors. The purpose of this paper is to present and discuss the results and implications of a survey assessing institutional food service operations in Vermont. We used the 4 P’s (price, product, place, and promotion) Marketing Mix framework to highlight marketing strategies for farmers and distributors wanting to increase their sales of local food to institutions.","PeriodicalId":36788,"journal":{"name":"Journal of Food Distribution Research","volume":"69 1","pages":"99-117"},"PeriodicalIF":0.0,"publicationDate":"2014-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82615666","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Increasing concerns about a healthy diet, food safety and support for the local economy provide new opportunities for farmers to increase their farm income by selling their farm products locally. The major challenge for the farmers is to predict consumer preferences correctly and provide goods to the market accordingly. By analyzing a consumer survey conducted in the Midwest region of the US, the current study analyzes the consumer preferences for domestic and imported artisan cheese. The results of the econometric analysis show that consumer preferences vary between domestic and imported artisan cheese. The results also show that consumer preferences vary with location. Hence, producers of local artisan cheese might need to adopt different marketing and production strategies to match the local consumer demand.
{"title":"Variation of Consumer Preferences Between Domestic and Imported Food: The Case of Artisan Cheese","authors":"H. Gedikoglu, J. Parcell","doi":"10.22004/AG.ECON.186931","DOIUrl":"https://doi.org/10.22004/AG.ECON.186931","url":null,"abstract":"Increasing concerns about a healthy diet, food safety and support for the local economy provide new opportunities for farmers to increase their farm income by selling their farm products locally. The major challenge for the farmers is to predict consumer preferences correctly and provide goods to the market accordingly. By analyzing a consumer survey conducted in the Midwest region of the US, the current study analyzes the consumer preferences for domestic and imported artisan cheese. The results of the econometric analysis show that consumer preferences vary between domestic and imported artisan cheese. The results also show that consumer preferences vary with location. Hence, producers of local artisan cheese might need to adopt different marketing and production strategies to match the local consumer demand.","PeriodicalId":36788,"journal":{"name":"Journal of Food Distribution Research","volume":"34 1","pages":"174-194"},"PeriodicalIF":0.0,"publicationDate":"2014-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90609123","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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