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Unplanned Purchases of Luxury Goods and Experiences 意外购买奢侈品和体验
Pub Date : 2023-04-25 DOI: 10.1177/10963480231168679
YooHee Hwang, Minjung Shin, Seongseop (Sam) Kim
Unplanned purchases, such as same-day bookings for hotel stays, are an emerging trend. However, few studies have examined unplanned purchases, particularly luxury hospitality and tourism purchases. This study compares consumers’ unplanned purchases of luxury goods and experiences. Four studies of luxury consumers in Hong Kong and the United States show that unplanned purchases of luxury experiences (vs. luxury goods) increase positive emotions and that the underlying mechanism is escapism. This study also shows that the price of luxury experiences enhances escapism whereas the price of luxury goods does not. This study contributes to the literature by challenging the universally negative view of unplanned luxury purchases. Luxury marketers should appeal to consumers’ sense of escapism to induce unplanned purchases of luxury experiences. Further, luxury marketers should maintain the monetary exclusivity of luxury experiences.
非计划购买,如当天预订酒店住宿,是一种新兴趋势。然而,很少有研究调查计划外购买,特别是豪华酒店和旅游购买。这项研究比较了消费者对奢侈品的计划外购买和体验。对香港和美国奢侈品消费者的四项研究表明,无计划购买奢侈品体验(与奢侈品相比)会增加积极情绪,其潜在机制是逃避现实。这项研究还表明,奢侈品体验的价格会增强逃避主义,而奢侈品的价格则不会。这项研究通过挑战对无计划奢侈品购买的普遍负面看法,为文献做出了贡献。奢侈品营销人员应该利用消费者的逃避现实意识,诱导他们计划外购买奢侈品体验。此外,奢侈品营销人员应该保持奢侈品体验的金钱排他性。
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引用次数: 1
Vitalizing to Learn for Service Proactivity: Not All Forms of Organizational Support Are Equal 激活学习服务主动性:不是所有形式的组织支持都是平等的
Pub Date : 2023-04-20 DOI: 10.1177/10963480231168680
Pin-Chyuan Hwang, Ming-Chuan Han
Addressing the association between proactive vitality management (PVM) and proactive customer service performance (PCSP), this study focuses on how informal field-based learning (IFBL) mediates the relationship between PVM and PCSP and examines how perceived organizational supports for strengths use (POS for strengths use) and perceived organizational support for deficit correction (POS for deficit correction) may moderate said relationship. Using a sample of 225 supervisor–subordinate matched data collected from Taiwanese travel agencies, IFBL was found to mediate the positive relationship between PVM and PCSP. POS for deficit correction also positively moderated the pathway of the mediated relationship. These findings offer novel research directions by integrating studies on proactivity and on both types of POS (i.e., for strengths use and deficit correction), thereby elucidating previously unexplored theoretical predictions.
针对主动性活力管理(PVM)和主动性客户服务绩效(PCSP)之间的关系,本研究重点研究了非正式现场学习(IFBL)如何中介主动性活力管理和主动性客户服务绩效之间的关系,并考察了组织对优势使用的感知支持(POS for strengths use)和组织对缺陷纠正的感知支持(POS for deficit correction)如何调节上述关系。本研究以225份台湾旅行社的上司-下属配对数据为样本,发现IFBL在PVM与PCSP之间具有正向中介作用。对赤字修正的POS也正调节了中介关系的通路。这些发现通过整合主动性和两种类型的POS(即优势利用和缺陷纠正)的研究提供了新的研究方向,从而阐明了以前未被探索的理论预测。
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引用次数: 0
Rethinking Metaverse Tourism: A Taxonomy and an Agenda for Future Research 重新思考虚拟世界旅游:分类和未来研究议程
Pub Date : 2023-03-31 DOI: 10.1177/10963480231163509
Fiona X. Yang, Ye Wang
The metaverse is expected to be a game changer that starts a new epoch for digital commons and content creation in all aspects of tourism. Both opportunities and challenges will ensue. Current tourism research remains minimal with regard to this “next generation of the Internet,” and the logic of its applications in tourism is still unknown. The metaverse does not only enhance customer experiences; it also, as reality and virtuality converge, changes the paradigms, norms, rules, and the way we define experiences. To fill this gap, in this conceptual paper we scrutinize the past, present, and future of the metaverse, with a focus on the tourism domain. In particular, this research sorts out the key technologies of metaverse applications and pioneers the exploration of virtuality–reality amalgamation by theorizing a “4Is” taxonomy of metaverse tourism: imitation, intensification, interaction, and integration. An agenda is set for future research.
虚拟世界有望改变游戏规则,在旅游业的各个方面开启数字共享和内容创作的新时代。机遇与挑战并存。目前关于“下一代互联网”的旅游研究仍然很少,其在旅游业中的应用逻辑仍然未知。虚拟世界不仅增强了客户体验;随着现实和虚拟的融合,它也改变了范式、规范、规则和我们定义体验的方式。为了填补这一空白,在这篇概念性论文中,我们仔细研究了元宇宙的过去、现在和未来,重点是旅游领域。特别地,本研究梳理了虚拟世界应用的关键技术,并通过理论化虚拟世界旅游的“4Is”分类:模仿(imitation)、强化(intensification)、互动(interaction)和融合(integration),开创了虚拟世界与现实融合的探索。为未来的研究制定了议程。
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引用次数: 10
A Market Segmentation Study of Solo Travel Intentions and Constraints 独自旅行意愿与约束的市场细分研究
Pub Date : 2023-03-30 DOI: 10.1177/10963480231163517
E. Yang, A. R. Liang, Jieying. Lin
This study provides a market segmentation analysis of the prospective solo travel market based on perceived travel constraints. The data were collected from 1,017 Australian consumers. Using the Fuzzy C-Mean method, the study identified three segments: highly constrained, soloist, and socializer. The segments were distinctive in terms of perceived constraints and solo travel attitudes and intentions. The differences among the segments were investigated further using the concept of self-construal, measured by the level of autonomy and relatedness. Significant differences in sociodemographic characteristics were observed, especially regarding gender, age, and solo dwelling status. Practical recommendations are provided to inform strategies intended to offset travel constraints and create tourism experiences that cater to the needs of different prospective solo travel segments.
本研究提供了一个基于感知旅行约束的未来独自旅行市场的市场细分分析。这些数据是从1017名澳大利亚消费者中收集的。使用模糊c均值方法,该研究确定了三个部分:高度约束,独行者和社交者。在感知到的限制条件和独自旅行的态度和意图方面,这些细分市场各不相同。使用自我解释的概念,通过自主性和相关性水平来衡量,进一步研究了各部分之间的差异。观察到社会人口统计学特征的显著差异,特别是在性别、年龄和独居状态方面。本文提供了实用的建议,为旨在抵消旅行限制和创造旅游体验的战略提供信息,以满足不同潜在独自旅行群体的需求。
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引用次数: 1
Sustainability Communication in Hotels: The Role of Cognitive Linguistics 酒店可持续传播:认知语言学的作用
Pub Date : 2023-03-06 DOI: 10.1177/10963480231158757
Shaniel Bernard, I. Rahman, Alecia Douglas
Efficiently communicating sustainability initiatives is critical to generating positive attitudes and pro-environmental behavior in hotel consumers. However, research on the combined effect of various message factors to improve environmental message persuasiveness is scant. To fill this gap, two studies were conducted with a sample of onsite and online hotel guests to offer new insights into the combined effect of language design elements that identify connectives and prepositional phrases with message content as essential grounding components of persuasion. Our results demonstrate the effectiveness of restriction-based language design on booking intention through nuanced mechanisms involving perceived environmental performance, perceived greenwashing, and environmental concern. This study contributes to the growing literature on sustainability marketing by examining the design and integration of linguistic tools that hospitality managers can use in their sustainability communication campaigns. Additional practical and theoretical implications are provided.
有效地沟通可持续发展倡议对于在酒店消费者中产生积极的态度和环保行为至关重要。然而,关于各种信息因素对提高环境信息说服力的综合作用的研究却很少。为了填补这一空白,我们对现场和在线酒店客人进行了两项研究,为语言设计元素的综合效果提供了新的见解,这些元素将连接词和介词短语与信息内容识别为说服的基本基础组成部分。我们的研究结果表明,基于限制的语言设计通过涉及感知环境绩效、感知绿色清洗和环境关注的微妙机制,对预订意愿产生了影响。本研究通过考察酒店管理人员可在其可持续发展沟通活动中使用的语言工具的设计和整合,为可持续发展营销方面不断增长的文献做出了贡献。提供了额外的实践和理论意义。
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引用次数: 2
Evolving Landscape of Partnerships of U.S. Destination Marketing Websites: External Hyperlinks From 1999 to 2018 美国目的地营销网站合作关系的演变:1999年至2018年的外部超链接
Pub Date : 2023-03-01 DOI: 10.1177/10963480231159055
F. Zach, R. Baggio, Zheng Xiang
Hyperlinks to external websites are a reflection of partnerships of destination marketing organizations (DMOs). This longitudinal study investigates the external hyperlinks placed on the home page of U.S. state tourism websites from 1999 to 2018. Our analysis shows that the landscape of DMO partnerships underwent considerable growth; however, the growth was distributed unevenly among categories of partners, particularly as social media became increasingly dominant. State DMOs appeared to be changing their external partnerships quite often, while their strategy was likely influenced by technological innovation, policy, and destination-specific issues. Based on these findings, the authors discuss the study implications and provide suggestions for future research.
指向外部网站的超链接反映了目标营销组织(DMOs)的合作关系。这项纵向研究调查了1999年至2018年美国各州旅游网站主页上的外部超链接。我们的分析表明,DMO合作伙伴关系经历了相当大的增长;然而,这种增长在不同类型的伴侣之间分布不均,尤其是在社交媒体日益占据主导地位的情况下。国家发展管理组织似乎经常改变其外部伙伴关系,而其战略可能受到技术创新、政策和具体目标问题的影响。在此基础上,作者讨论了研究的意义,并对未来的研究提出了建议。
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引用次数: 0
Does Central Bank Digital Currency (CBDC) Payment Create The Opportunity For the Tourism Industry? 央行数字货币(CBDC)支付能为旅游业创造机会吗?
Pub Date : 2023-03-01 DOI: 10.1177/10963480231158773
J. Kim, S. Kim, Tadesse Bekele Hailu, H. Ryu, Heesup Han
This research investigated perceived risks associated with central bank digital currency (CBDC) payment innovations and their effect on travelers’ adoption behavior, considering personal and product characteristics. This quantitative study determined that perceived risks, including financial, performance, privacy, psychological, and time risks, have an adverse effect on attitudes toward CBDC payment, which, in turn, affects the intention to adopt. In addition, this study underlined the moderating roles of consumer innovativeness, previous experience, structural assurance, and media encouragement in the link between perceived risk and attitude. The results advanced the understanding of travelers’ intention to use CBDC to pay for tourism products and services.
本研究调查了与中央银行数字货币(CBDC)支付创新相关的感知风险,以及它们对旅行者采用行为的影响,考虑了个人和产品特征。这项定量研究确定,包括财务、业绩、隐私、心理和时间风险在内的感知风险会对人们对CBDC支付的态度产生不利影响,进而影响采用CBDC的意愿。此外,本研究强调了消费者创新、先前经验、结构保证和媒体鼓励在感知风险与态度之间的关系中的调节作用。研究结果促进了对游客使用CBDC支付旅游产品和服务意愿的理解。
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引用次数: 2
Environmental CSR, Customer Equity Drivers, and Travelers’ Critical Outcomes: A Stimulus–Organism–Response Framework 环境企业社会责任、客户权益驱动因素和旅行者关键结果:刺激-机体-反应框架
Pub Date : 2023-02-24 DOI: 10.1177/10963480231156836
Sanaz Vatankhah, Ali Sepehrmanesh, Ehsan Zaeri, L. Altınay
While environmental corporate social responsibility (CSR) has gained increased attention in sustainable tourism research, little is known about its impacts on customers in the context of the airlines. This study investigates the impact of environmental CSR on two critical customer outcomes, namely, purchase intention (PI) and switching behavior (SB). In light of the stimulus–organism–response (S-O-R) framework, this study further examines the joint mediating impact of customer equity drivers (CEDs) in the previously mentioned relationships. With a sample of Iranian air travelers, the results of the structural equation model revealed that environmental CSR significantly affects CEDs. While CEDs predict PI, they failed to reduce SB. Hence, CEDs jointly mediate the impact of environmental CSR on PI only. The results of the current study reveal nuances in the service marketing research by extending the impact of environmental CSR on travelers’ PI and SB via CEDs. Theoretical and practical implications are provided.
虽然环境企业社会责任(CSR)在可持续旅游研究中得到了越来越多的关注,但在航空公司的背景下,它对客户的影响却知之甚少。本研究探讨环境企业社会责任对两项关键顾客结果,即购买意愿(PI)和转换行为(SB)的影响。根据刺激-有机体-反应(S-O-R)框架,本研究进一步考察了客户权益驱动因素(ced)在上述关系中的联合中介作用。以伊朗航空旅客为样本,结构方程模型的结果显示,环境CSR显著影响CEDs。虽然环境责任指数预测了企业社会责任指数,但却不能降低企业社会责任指数。因此,环境责任指数只能共同调节企业社会责任对企业社会责任指数的影响。本研究的结果揭示了服务营销研究的细微差别,通过CEDs扩展环境企业社会责任对旅行者PI和SB的影响。提供了理论和实践意义。
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引用次数: 1
Should We Be More Mindful? The Joint Impact of an Abusive Work Environment and Mindfulness on Employee Well-Being and Turnover Intentions 我们应该更加用心吗?虐待性工作环境和正念对员工幸福感和离职意向的共同影响
Pub Date : 2023-02-24 DOI: 10.1177/10963480231156832
Wan Yang, S. Xu
Using social information processing theory, this study aims to examine the relationships among an abusive work environment, mindfulness, employee well-being, and turnover intentions. This study was conducted based on a quantitative survey of employees working in the lodging industry in the United States. The findings reveal the joint impacts of abusive supervision, abusive coworker treatment, and mindfulness on employee well-being and turnover intention. Specifically, the results show that mindfulness exacerbates the relation between abusive behaviors and employee well-being, providing evidence of a moderated mediation effect in the relationship between abusive supervision/coworker treatment and turnover intentions through employee well-being. This research contributes to the literature and theory by demonstrating the potential dark side of employees’ mindfulness.
本研究运用社会信息加工理论,探讨虐待性工作环境、正念、员工幸福感与离职意向之间的关系。本研究是基于对在美国住宿行业工作的员工进行的定量调查。研究结果揭示了虐待性监督、虐待性同事待遇和正念对员工幸福感和离职倾向的共同影响。具体而言,研究结果表明,正念加剧了虐待行为与员工幸福感之间的关系,为虐待监督/同事待遇通过员工幸福感对员工离职意向的影响提供了有调节的中介效应证据。本研究通过展示员工正念的潜在阴暗面,为文献和理论做出了贡献。
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引用次数: 0
Rethinking Consumer Agency in Tourism Research 旅游研究中消费者代理的再思考
Pub Date : 2023-02-09 DOI: 10.1177/10963480231154276
I. Yang, Ksenia Kirillova
In the age of global pandemics, increasing geopolitical conflicts, and subsequent restrictions on human mobilities (including tourism), the question of consumer agency in tourism is particularly pressing. Previous scholarship has largely assumed that tourists are free agents in the pursuit of authenticity through increasing mobility. This conceptual research problematizes the lack of conceptualization of agency in tourism. Based on various streams of tourism literature that demonstrated—although did not explicitly discuss—tourist agency in action, we theorize tourist agency as a product of intersectional and institutional forces, accentuated by spatiality and temporality. We further built a parsimonious typology of tourist agency consisting of Unconstrained, Stigmatized, Constrained, and Negotiated agencies. We hope that this conceptual paper fuels further research and acknowledgment of agency.
在全球流行病、地缘政治冲突日益增加以及随后对人员流动(包括旅游业)的限制的时代,旅游业中的消费者代理问题尤为紧迫。以前的学术研究大多认为,游客是通过增加流动性来追求真实性的自由代理人。这一概念性研究提出了旅游代理概念化不足的问题。基于各种各样的旅游文献,虽然没有明确地讨论旅行社在行动,但我们将旅行社理论化为交叉和制度力量的产物,并强调了空间性和时间性。我们进一步建立了一个精简的旅行社类型学,包括无约束旅行社、污名旅行社、约束旅行社和协商旅行社。我们希望这篇概念性的论文能够推动对代理的进一步研究和认识。
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引用次数: 3
期刊
Journal of Hospitality & Tourism Research
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