The present study analyzes consumers perceptions of music streaming and how such perceptions might influence customers brand loyalty and purchase intent. The competitive advantages of music streaming, widely known for its cost-saving measures, ease of use, and worldwide accessibility, are carefully reviewed herein. The S-O-R Theory commonly employed in psychology studies is applied in this study to explain the relationship between the product characteristics of streaming music (e.g., price, content quality, functionality, convenience, and design) and consumer behavior as seen by consumption emotions. This relationship is viewed as either positive or negative in consumer satisfaction and purchase intention. The data were collected through an online web-based survey questionnaire. One thousand seven (1007) subjects from Indonesia completed the survey. The Structured Equation Modeling (SEM) was used to examine the relationship among product attributes, consumer satisfaction, and purchase intention. Our study findings revealed a strong association between emotion and particular product characteristics, whereby a positive emotion exists across all product characteristics in music streaming services. The design variable is the most popular function of all music streaming services product attributes. Our findings suggest that either positive or negative emotions may predict the functionality constructions in comparison with previous research results. On the other hand, the findings of the present study suggest that only positive emotions can influence the satisfaction level of consumers and, in turn, affect the consumers purchasing intent
{"title":"Music streaming characteristics and emotional consumption as determinants of consumer satisfactions and intention to purchase","authors":"C. Hsu, Yeshwanth Raj, B. Sandy","doi":"10.7903/CMR.20647","DOIUrl":"https://doi.org/10.7903/CMR.20647","url":null,"abstract":"The present study analyzes consumers perceptions of music streaming and how such perceptions might influence customers brand loyalty and purchase intent. The competitive advantages of music streaming, widely known for its cost-saving measures, ease of use, and worldwide accessibility, are carefully reviewed herein. The S-O-R Theory commonly employed in psychology studies is applied in this study to explain the relationship between the product characteristics of streaming music (e.g., price, content quality, functionality, convenience, and design) and consumer behavior as seen by consumption emotions. This relationship is viewed as either positive or negative in consumer satisfaction and purchase intention. The data were collected through an online web-based survey questionnaire. One thousand seven (1007) subjects from Indonesia completed the survey. The Structured Equation Modeling (SEM) was used to examine the relationship among product attributes, consumer satisfaction, and purchase intention. Our study findings revealed a strong association between emotion and particular product characteristics, whereby a positive emotion exists across all product characteristics in music streaming services. The design variable is the most popular function of all music streaming services product attributes. Our findings suggest that either positive or negative emotions may predict the functionality constructions in comparison with previous research results. On the other hand, the findings of the present study suggest that only positive emotions can influence the satisfaction level of consumers and, in turn, affect the consumers purchasing intent","PeriodicalId":36973,"journal":{"name":"Contemporary Management Research","volume":"17 1","pages":"157-188"},"PeriodicalIF":0.0,"publicationDate":"2021-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48960046","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The need to fully exploit human resources for competitive advantage has brought spirituality into the work setting. The study set to examine the predictive relationship workplace spirituality has with perceived organizational support and job performance. The assessment is premised on Rego and Cunha's five-workplace spirituality dimension model. This study adopted a correlational design with a self-administered questionnaire of 118 university administrative employees at a university. The research hypotheses were tested with regression analysis. Results show that composite workplace spirituality correlates positively and significantly with perceived organizational support and job performance. However, only a few of the dimensions show positive and significant results. This study shows that enhancing workplace spirituality improves employees perceived organizational support and job performance. Therefore, it is recommended that human resource management practitioners recognize the influence of workplace spirituality in the effective functioning of the organization.
{"title":"Effect of Workplace Spirituality on Perceived Organizational Support and Job Performance among University Administrative Employees","authors":"Chiyem Lucky Nwanzu, Sunday Samson Babalola","doi":"10.7903/cmr.20349","DOIUrl":"https://doi.org/10.7903/cmr.20349","url":null,"abstract":"The need to fully exploit human resources for competitive advantage has brought spirituality into the work setting. The study set to examine the predictive relationship workplace spirituality has with perceived organizational support and job performance. The assessment is premised on Rego and Cunha's five-workplace spirituality dimension model. This study adopted a correlational design with a self-administered questionnaire of 118 university administrative employees at a university. The research hypotheses were tested with regression analysis. Results show that composite workplace spirituality correlates positively and significantly with perceived organizational support and job performance. However, only a few of the dimensions show positive and significant results. This study shows that enhancing workplace spirituality improves employees perceived organizational support and job performance. Therefore, it is recommended that human resource management practitioners recognize the influence of workplace spirituality in the effective functioning of the organization.","PeriodicalId":36973,"journal":{"name":"Contemporary Management Research","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46482018","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Md Wasiul Karim, M. Chowdhury, Md Abdul Masud, Md. Arifuzzaman
Impulse buying behavior among consumers was previously examined within the brick-and-mortar stores. The internet revolution is the shift from a traditional retail environment to electronic commerce where products and services are offered online and consumers benefit from buying impulse towards e-tailing sites. By applying the S-O-R model, this study seeks to evidently identify the influencing factors of impulse buying behavior towards e-tailing sites. The survey data were analyzed using partial least squares structural equation modeling (PLS-SEM). The result indicates that website stimulus has no significant positive relationship with online impulsive buying behavior, but an indirect relationship is found to be associated with impulse buying behavior. Results also highlighted that website stimulus, marketing stimulus, and product variety positively influence perceived enjoyment, where perceived enjoyment was a strong predictor of online impulse buying behavior. The study contributes to the existing literature by employing external stimuli of the research framework. It was thus recommended to the online e-tailers to maximize their relationship with consumers by providing valuable products and services through online platforms.
{"title":"Analysis of Factors Influencing Impulse Buying Behavior towards e-Tailing Sites","authors":"Md Wasiul Karim, M. Chowdhury, Md Abdul Masud, Md. Arifuzzaman","doi":"10.7903/cmr.20457","DOIUrl":"https://doi.org/10.7903/cmr.20457","url":null,"abstract":"Impulse buying behavior among consumers was previously examined within the brick-and-mortar stores. The internet revolution is the shift from a traditional retail environment to electronic commerce where products and services are offered online and consumers benefit from buying impulse towards e-tailing sites. By applying the S-O-R model, this study seeks to evidently identify the influencing factors of impulse buying behavior towards e-tailing sites. The survey data were analyzed using partial least squares structural equation modeling (PLS-SEM). The result indicates that website stimulus has no significant positive relationship with online impulsive buying behavior, but an indirect relationship is found to be associated with impulse buying behavior. Results also highlighted that website stimulus, marketing stimulus, and product variety positively influence perceived enjoyment, where perceived enjoyment was a strong predictor of online impulse buying behavior. The study contributes to the existing literature by employing external stimuli of the research framework. It was thus recommended to the online e-tailers to maximize their relationship with consumers by providing valuable products and services through online platforms.","PeriodicalId":36973,"journal":{"name":"Contemporary Management Research","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49265260","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
J. Chen, Waranuch Chotimapruek, Quang-An Ha, A. E. Widjaja
Along with the popularity of social network site, social commerce such as Facebook has rapidly become a promising platform to conduct online advertisings and business activities. Drawing from Latent State Trait theory (LST), we conducted an online experiment to empirically investigate the impact of information quality, picture of product presentation, the number of people’s “Like”, and impulsiveness on female customer’s urge to buy impulsively as well as the interaction effect of environmental cues and individual trait. The results showed that information quality, picture of product presentation, impulsiveness positively affected urge to buy impulsively. Contrary to our expectation, only information quality was found to interact with impulsiveness to jointly influence impulsive buying behavior, while the interaction of impulsiveness with product presentation and the number of like was insignificant. The findings not only help to enrich our understanding about important factors influencing impulse buying within Facebook B2C social commerce but also offer social commerce practitioners better strategy in selling their products and services, specifically for female customers.
{"title":"Investigating Female Customer's Impulse Buying in Facebook B2C Social Commerce: An Experimental Study","authors":"J. Chen, Waranuch Chotimapruek, Quang-An Ha, A. E. Widjaja","doi":"10.7903/cmr.20448","DOIUrl":"https://doi.org/10.7903/cmr.20448","url":null,"abstract":"Along with the popularity of social network site, social commerce such as Facebook has rapidly become a promising platform to conduct online advertisings and business activities. Drawing from Latent State Trait theory (LST), we conducted an online experiment to empirically investigate the impact of information quality, picture of product presentation, the number of people’s “Like”, and impulsiveness on female customer’s urge to buy impulsively as well as the interaction effect of environmental cues and individual trait. The results showed that information quality, picture of product presentation, impulsiveness positively affected urge to buy impulsively. Contrary to our expectation, only information quality was found to interact with impulsiveness to jointly influence impulsive buying behavior, while the interaction of impulsiveness with product presentation and the number of like was insignificant. The findings not only help to enrich our understanding about important factors influencing impulse buying within Facebook B2C social commerce but also offer social commerce practitioners better strategy in selling their products and services, specifically for female customers.","PeriodicalId":36973,"journal":{"name":"Contemporary Management Research","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41601950","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Bruno Duarte Abreu Freitas, R. S. Contreras-Espinosa, P. Correia
Both esports sponsors and academia are not aware of how disreputable behavior in the esports scene can negatively affect their brands. Hence, this research aimed at identifying which types of disreputable behavior in competitive gaming present the biggest threats to esports sponsors. In this quantitative and exploratory research, a nonprobability, purposive, and heterogeneous sampling method was employed to gather a sample of 1,592 esports fans who filled a closed-ended online survey. Results showed that illegal and unregulated gambling was a high-risk threat to esports sponsors; toxic behavior, match-fixing, and cheating were labeled as medium-risk threats; and sexism, cyberattacks, and doping were found to be low-risk threats. Besides being one of the first studies on esports sponsorships, which serves as a basis for future research in this market, the findings contribute to the sustainability of the esports industry and its sponsors. Managerial implications are also discussed.
{"title":"A Model of the Threats that Disreputable Behavior Present to Esports Sponsors","authors":"Bruno Duarte Abreu Freitas, R. S. Contreras-Espinosa, P. Correia","doi":"10.7903/CMR.20779","DOIUrl":"https://doi.org/10.7903/CMR.20779","url":null,"abstract":"Both esports sponsors and academia are not aware of how disreputable behavior in the esports scene can negatively affect their brands. Hence, this research aimed at identifying which types of disreputable behavior in competitive gaming present the biggest threats to esports sponsors. In this quantitative and exploratory research, a nonprobability, purposive, and heterogeneous sampling method was employed to gather a sample of 1,592 esports fans who filled a closed-ended online survey. Results showed that illegal and unregulated gambling was a high-risk threat to esports sponsors; toxic behavior, match-fixing, and cheating were labeled as medium-risk threats; and sexism, cyberattacks, and doping were found to be low-risk threats. Besides being one of the first studies on esports sponsorships, which serves as a basis for future research in this market, the findings contribute to the sustainability of the esports industry and its sponsors. Managerial implications are also discussed.","PeriodicalId":36973,"journal":{"name":"Contemporary Management Research","volume":"17 1","pages":"27-64"},"PeriodicalIF":0.0,"publicationDate":"2021-04-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42170361","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In recent years, people have begun to use sharing economy platforms such as Airbnb and Uber. The rapid development of such sharing economy platforms has thus become an important topic. Studies regarding the sharing economy have discussed resource providers but not users. Therefore, this study constructs a model to measure the components of sharing economy drivers and the correlation between those drivers and usage intention, in addition to exploring the differences in the composition of drivers and usage intention between Airbnb and Uber. The survey method was an online questionnaire. The sample analysis uses partial least squares regression to verify the hypothesis and analyze the components that form the sharing economy for drivers. According to the results, sharing economy drivers─Societal drivers, Economic drivers, Technological drivers, affect usage intention, and different combinations of sharing economy components, such as enjoyment, network externalities, perceived quality, cost saving, and efficiency, exist in Airbnb and Uber. For the reference of relevant academic research and practical operation in the future.
{"title":"Exploring the Impacts of Sharing Economy Drivers on Consumers’ Usage Intention","authors":"I. Chiang, Pei-Wen Lin, Wan Yang","doi":"10.7903/CMR.20075","DOIUrl":"https://doi.org/10.7903/CMR.20075","url":null,"abstract":"In recent years, people have begun to use sharing economy platforms such as Airbnb and Uber. The rapid development of such sharing economy platforms has thus become an important topic. Studies regarding the sharing economy have discussed resource providers but not users. Therefore, this study constructs a model to measure the components of sharing economy drivers and the correlation between those drivers and usage intention, in addition to exploring the differences in the composition of drivers and usage intention between Airbnb and Uber. The survey method was an online questionnaire. The sample analysis uses partial least squares regression to verify the hypothesis and analyze the components that form the sharing economy for drivers. According to the results, sharing economy drivers─Societal drivers, Economic drivers, Technological drivers, affect usage intention, and different combinations of sharing economy components, such as enjoyment, network externalities, perceived quality, cost saving, and efficiency, exist in Airbnb and Uber. For the reference of relevant academic research and practical operation in the future.","PeriodicalId":36973,"journal":{"name":"Contemporary Management Research","volume":"17 1","pages":"1-26"},"PeriodicalIF":0.0,"publicationDate":"2021-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47173399","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Entrepreneurs are responsible for bringing innovative products and services to market. However, in order to bring new value to consumers, most entrepreneurs must secure funding. An integral component in the process of resource acquisition is the entrepreneur’s story. Very little research has dealt with the storytelling structure that a good pitch should use. Stories are a fundamental part of the way human beings understand themselves and the world around them. This paper synthesizes the current state of entrepreneurial storytelling and builds a parsimonious framework for strategic entrepreneurial storytelling (SES) through qualitative analysis of actual pitches. Our framework will help entrepreneurs build intentional and compelling stories for their investment pitch through the concepts of SES context, content, and execution.
{"title":"Strategic Entrepreneurial Storytelling: An Applied Framework for Better Pitches","authors":"T. Key, T. Duening","doi":"10.7903/CMR.19684","DOIUrl":"https://doi.org/10.7903/CMR.19684","url":null,"abstract":"Entrepreneurs are responsible for bringing innovative products and services to market. However, in order to bring new value to consumers, most entrepreneurs must secure funding. An integral component in the process of resource acquisition is the entrepreneur’s story. Very little research has dealt with the storytelling structure that a good pitch should use. Stories are a fundamental part of the way human beings understand themselves and the world around them. This paper synthesizes the current state of entrepreneurial storytelling and builds a parsimonious framework for strategic entrepreneurial storytelling (SES) through qualitative analysis of actual pitches. Our framework will help entrepreneurs build intentional and compelling stories for their investment pitch through the concepts of SES context, content, and execution.","PeriodicalId":36973,"journal":{"name":"Contemporary Management Research","volume":"16 1","pages":"279-300"},"PeriodicalIF":0.0,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43835112","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper aims to determine the effects of using visual art in designing non-luxury products on consumers’ luxury perceptions, quality perceptions, and product evaluations. An experimental design was conducted to test these effects. Differences according to the product types (convenience vs. shopping) were also evaluated. The research sample consisted of young consumers. The data was collected from 400 university students via a face-to-face survey and analyzed by using two-way MANCOVA. Results demonstrate that using visual art in the non-luxury product design affects perceived quality, luxury perception, and product evaluation both independently and interacting with the product type. Besides, using visual art in the convenience product without technical details increases consumers’ positive evaluations. In this context, product type has a moderating role in the effects of using visual art on product evaluation. Accordingly, art infusion increases positive product evaluation for convenience products but decreases it for shopping products.
{"title":"Using Visual Art in Product Design and Consumer Responses: The Moderating Role of Product Type","authors":"Aylin Ecem Gürşen, Erdem Özkan, Zehra Bozbay","doi":"10.7903/CMR.20645","DOIUrl":"https://doi.org/10.7903/CMR.20645","url":null,"abstract":"This paper aims to determine the effects of using visual art in designing non-luxury products on consumers’ luxury perceptions, quality perceptions, and product evaluations. An experimental design was conducted to test these effects. Differences according to the product types (convenience vs. shopping) were also evaluated. The research sample consisted of young consumers. The data was collected from 400 university students via a face-to-face survey and analyzed by using two-way MANCOVA. Results demonstrate that using visual art in the non-luxury product design affects perceived quality, luxury perception, and product evaluation both independently and interacting with the product type. Besides, using visual art in the convenience product without technical details increases consumers’ positive evaluations. In this context, product type has a moderating role in the effects of using visual art on product evaluation. Accordingly, art infusion increases positive product evaluation for convenience products but decreases it for shopping products.","PeriodicalId":36973,"journal":{"name":"Contemporary Management Research","volume":"16 1","pages":"229-254"},"PeriodicalIF":0.0,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45005958","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The value of Partial Least Squares Path Modeling (PLS-PM) in management research has now been acknowledged, although the PLS-PM was developed for a reason. First, the PLS-PM was developed as an alternative to Covariance based Structural Equation Modeling (CBSEM) when exploratory research is conducted. As far as this method concerned, many researchers are misused or overuse the application of PLS-PM without understanding the basic knowledge in structural equation modeling. Thus, the purpose of this paper is to discuss the five common mistakes (data distributions, sample size limitations, unsatisfactory fitness index, misunderstanding between confirmatory and exploratory research, and poor factor loadings) for using PLS-PM over CB-SEM in management research. We concluded that the researchers should respect these methods and justify their use when conducting the research projects because some of the projects might be better for CB-SEM or PLS-PM.
{"title":"Five Common Mistakes for Using Partial Least Squares Path Modeling (PLS-PM) in Management Research","authors":"Asyraf Afthanorhan, Zainudin Awang, Nazim Aimran","doi":"10.7903/CMR.20247","DOIUrl":"https://doi.org/10.7903/CMR.20247","url":null,"abstract":"The value of Partial Least Squares Path Modeling (PLS-PM) in management research has now been acknowledged, although the PLS-PM was developed for a reason. First, the PLS-PM was developed as an alternative to Covariance based Structural Equation Modeling (CBSEM) when exploratory research is conducted. As far as this method concerned, many researchers are misused or overuse the application of PLS-PM without understanding the basic knowledge in structural equation modeling. Thus, the purpose of this paper is to discuss the five common mistakes (data distributions, sample size limitations, unsatisfactory fitness index, misunderstanding between confirmatory and exploratory research, and poor factor loadings) for using PLS-PM over CB-SEM in management research. We concluded that the researchers should respect these methods and justify their use when conducting the research projects because some of the projects might be better for CB-SEM or PLS-PM.","PeriodicalId":36973,"journal":{"name":"Contemporary Management Research","volume":"16 1","pages":"255-278"},"PeriodicalIF":0.0,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48262686","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The study aims to investigate the relationship between internal corporate social responsibility (ICSR) practices and employee engagement through job satisfaction as a mediating variable. The ICSR dimensions are comprised of employee empowerment, education and training, employment stability, as well as a working environment. This study is based on the social exchange theory to explore the relationship between the above factors and ICSR. In this study, purposive sampling was adopted. A quantitative (survey) method was employed, generating 93 valid responses. The data was then analyzed using Partial Least Square Structural Equation Modelling through Smart-PLS 3.0. The results revealed that ICSR practices, namely employee empowerment, and employment stability contributed positively to job satisfaction. However, training & education and working environment were found not significant to job satisfaction. In addition, job satisfaction has a positive influence on employee engagement. The results of the study found that except for training, education, and the work environment, job satisfaction mediates the relationship between ICSR practices and employee engagement. Conclusion, implications of the findings, and suggestions for future study are also discussed.
{"title":"Mediating Role of Job Satisfaction on Internal Corporate Social Responsibility Practices and Employee Engagement in Higher Education Sector","authors":"M. Hossen, T. Chan, N. Hasan","doi":"10.7903/CMR.20334","DOIUrl":"https://doi.org/10.7903/CMR.20334","url":null,"abstract":"The study aims to investigate the relationship between internal corporate social responsibility (ICSR) practices and employee engagement through job satisfaction as a mediating variable. The ICSR dimensions are comprised of employee empowerment, education and training, employment stability, as well as a working environment. This study is based on the social exchange theory to explore the relationship between the above factors and ICSR. In this study, purposive sampling was adopted. A quantitative (survey) method was employed, generating 93 valid responses. The data was then analyzed using Partial Least Square Structural Equation Modelling through Smart-PLS 3.0. The results revealed that ICSR practices, namely employee empowerment, and employment stability contributed positively to job satisfaction. However, training & education and working environment were found not significant to job satisfaction. In addition, job satisfaction has a positive influence on employee engagement. The results of the study found that except for training, education, and the work environment, job satisfaction mediates the relationship between ICSR practices and employee engagement. Conclusion, implications of the findings, and suggestions for future study are also discussed.","PeriodicalId":36973,"journal":{"name":"Contemporary Management Research","volume":"16 1","pages":"207-227"},"PeriodicalIF":0.0,"publicationDate":"2020-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41338571","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}