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Music streaming characteristics and emotional consumption as determinants of consumer satisfactions and intention to purchase 音乐流媒体特征和情感消费是消费者满意度和购买意愿的决定因素
Q2 Economics, Econometrics and Finance Pub Date : 2021-08-10 DOI: 10.7903/CMR.20647
C. Hsu, Yeshwanth Raj, B. Sandy
The present study analyzes consumers perceptions of music streaming and how such perceptions might influence customers brand loyalty and purchase intent. The competitive advantages of music streaming, widely known for its cost-saving measures, ease of use, and worldwide accessibility, are carefully reviewed herein. The S-O-R Theory commonly employed in psychology studies is applied in this study to explain the relationship between the product characteristics of streaming music (e.g., price, content quality, functionality, convenience, and design) and consumer behavior as seen by consumption emotions.  This relationship is viewed as either positive or negative in consumer satisfaction and purchase intention. The data were collected through an online web-based survey questionnaire.  One thousand seven (1007) subjects from Indonesia completed the survey. The Structured Equation Modeling (SEM) was used to examine the relationship among product attributes, consumer satisfaction, and purchase intention. Our study findings revealed a strong association between emotion and particular product characteristics, whereby a positive emotion exists across all product characteristics in music streaming services. The design variable is the most popular function of all music streaming services product attributes. Our findings suggest that either positive or negative emotions may predict the functionality constructions in comparison with previous research results. On the other hand, the findings of the present study suggest that only positive emotions can influence the satisfaction level of consumers and, in turn, affect the consumers purchasing intent
本研究分析了消费者对流媒体音乐的看法,以及这些看法如何影响消费者的品牌忠诚度和购买意愿。音乐流媒体的竞争优势,以其节省成本的措施,易用性和全球可访问性而闻名,在此仔细审查。本研究采用心理学研究中常用的S-O-R理论来解释流媒体音乐的产品特征(如价格、内容质量、功能、便利性、设计)与消费情绪所反映的消费者行为之间的关系。这种关系在消费者满意度和购买意愿中被视为正相关或负相关。数据是通过在线网络调查问卷收集的。来自印度尼西亚的一千零七(1007)名受试者完成了调查。采用结构方程模型(SEM)研究了产品属性、消费者满意度和购买意愿之间的关系。我们的研究结果揭示了情感与特定产品特征之间的强烈关联,即积极的情感存在于音乐流媒体服务的所有产品特征中。设计变量是所有音乐流媒体服务产品属性中最受欢迎的功能。与以往的研究结果相比,我们的研究结果表明,积极或消极情绪都可以预测功能结构。另一方面,本研究发现只有积极情绪才能影响消费者的满意程度,进而影响消费者的购买意愿
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引用次数: 3
Effect of Workplace Spirituality on Perceived Organizational Support and Job Performance among University Administrative Employees 工作场所精神对高校管理人员组织支持感和工作绩效的影响
Q2 Economics, Econometrics and Finance Pub Date : 2021-06-30 DOI: 10.7903/cmr.20349
Chiyem Lucky Nwanzu, Sunday Samson Babalola
The need to fully exploit human resources for competitive advantage has brought spirituality into the work setting. The study set to examine the predictive relationship workplace spirituality has with perceived organizational support and job performance. The assessment is premised on Rego and Cunha's five-workplace spirituality dimension model. This study adopted a correlational design with a self-administered questionnaire of 118 university administrative employees at a university. The research hypotheses were tested with regression analysis. Results show that composite workplace spirituality correlates positively and significantly with perceived organizational support and job performance. However, only a few of the dimensions show positive and significant results. This study shows that enhancing workplace spirituality improves employees perceived organizational support and job performance. Therefore, it is recommended that human resource management practitioners recognize the influence of workplace spirituality in the effective functioning of the organization.
为了竞争优势而充分利用人力资源的需要将灵性带进了工作环境。该研究旨在检验工作场所灵性与感知到的组织支持和工作绩效之间的预测关系。评估以Rego和Cunha的五工作场所灵性维度模型为前提。本研究采用相关设计,对118名大学行政人员进行问卷调查。采用回归分析对研究假设进行检验。结果表明,复合职场灵性与组织支持感和工作绩效呈显著正相关。然而,只有少数几个维度显示出积极和显著的结果。本研究表明,提升工作场所灵性可以提高员工的组织支持感和工作绩效。因此,建议人力资源管理从业者认识到工作场所灵性对组织有效运作的影响。
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引用次数: 6
Analysis of Factors Influencing Impulse Buying Behavior towards e-Tailing Sites 影响电子尾随网站冲动购买行为的因素分析
Q2 Economics, Econometrics and Finance Pub Date : 2021-06-30 DOI: 10.7903/cmr.20457
Md Wasiul Karim, M. Chowdhury, Md Abdul Masud, Md. Arifuzzaman
Impulse buying behavior among consumers was previously examined within the brick-and-mortar stores. The internet revolution is the shift from a traditional retail environment to electronic commerce where products and services are offered online and consumers benefit from buying impulse towards e-tailing sites. By applying the S-O-R model, this study seeks to evidently identify the influencing factors of impulse buying behavior towards e-tailing sites. The survey data were analyzed using partial least squares structural equation modeling (PLS-SEM). The result indicates that website stimulus has no significant positive relationship with online impulsive buying behavior, but an indirect relationship is found to be associated with impulse buying behavior. Results also highlighted that website stimulus, marketing stimulus, and product variety positively influence perceived enjoyment, where perceived enjoyment was a strong predictor of online impulse buying behavior. The study contributes to the existing literature by employing external stimuli of the research framework. It was thus recommended to the online e-tailers to maximize their relationship with consumers by providing valuable products and services through online platforms.
消费者的冲动购买行为此前曾在实体店进行过调查。互联网革命是从传统零售环境向电子商务的转变,在电子商务中,产品和服务在网上提供,消费者从购买电子零售网站的冲动中受益。通过应用S-O-R模型,本研究试图明确电子零售网站冲动购买行为的影响因素。使用偏最小二乘结构方程建模(PLS-SEM)对调查数据进行分析。结果表明,网站刺激与网上冲动购买行为没有显著的正相关关系,但与冲动购买行为存在间接关系。研究结果还强调,网站刺激、营销刺激和产品种类对感知享受有积极影响,其中感知享受是在线冲动购买行为的有力预测因素。本研究通过利用研究框架的外部刺激对现有文献做出了贡献。因此,建议在线电子零售商通过在线平台提供有价值的产品和服务,最大限度地扩大与消费者的关系。
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引用次数: 17
Investigating Female Customer's Impulse Buying in Facebook B2C Social Commerce: An Experimental Study Facebook B2C社交商务中女性消费者冲动购买行为的实验研究
Q2 Economics, Econometrics and Finance Pub Date : 2021-06-30 DOI: 10.7903/cmr.20448
J. Chen, Waranuch Chotimapruek, Quang-An Ha, A. E. Widjaja
Along with the popularity of social network site, social commerce such as Facebook has rapidly become a promising platform to conduct online advertisings and business activities. Drawing from Latent State Trait theory (LST), we conducted an online experiment to empirically investigate the impact of information quality, picture of product presentation, the number of people’s “Like”, and impulsiveness on female customer’s urge to buy impulsively as well as the interaction effect of environmental cues and individual trait. The results showed that information quality, picture of product presentation, impulsiveness positively affected urge to buy impulsively. Contrary to our expectation, only information quality was found to interact with impulsiveness to jointly influence impulsive buying behavior, while the interaction of impulsiveness with product presentation and the number of like was insignificant. The findings not only help to enrich our understanding about important factors influencing impulse buying within Facebook B2C social commerce but also offer social commerce practitioners better strategy in selling their products and services, specifically for female customers.
随着社交网站的普及,Facebook等社交商务迅速成为一个很有前途的在线广告和商业活动平台。根据潜在状态特质理论,我们进行了一项在线实验,实证研究了信息质量、产品展示图片、点赞人数和冲动性对女性顾客冲动购买冲动的影响,以及环境线索和个人特质的交互作用。结果表明,信息质量、产品展示图片、冲动性对冲动性购买有正向影响。与我们的预期相反,只有信息质量与冲动性相互作用,共同影响冲动性购买行为,而冲动性与产品展示和点赞数量的相互作用并不显著。研究结果不仅有助于丰富我们对Facebook B2C社交商务中影响冲动购买的重要因素的理解,还为社交商务从业者提供了更好的产品和服务销售策略,特别是针对女性客户。
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引用次数: 6
A Model of the Threats that Disreputable Behavior Present to Esports Sponsors 电子竞技赞助商不良行为的威胁模型
Q2 Economics, Econometrics and Finance Pub Date : 2021-04-11 DOI: 10.7903/CMR.20779
Bruno Duarte Abreu Freitas, R. S. Contreras-Espinosa, P. Correia
Both esports sponsors and academia are not aware of how disreputable behavior in the esports scene can negatively affect their brands. Hence, this research aimed at identifying which types of disreputable behavior in competitive gaming present the biggest threats to esports sponsors. In this quantitative and exploratory research, a nonprobability, purposive, and heterogeneous sampling method was employed to gather a sample of 1,592 esports fans who filled a closed-ended online survey. Results showed that illegal and unregulated gambling was a high-risk threat to esports sponsors; toxic behavior, match-fixing, and cheating were labeled as medium-risk threats; and sexism, cyberattacks, and doping were found to be low-risk threats. Besides being one of the first studies on esports sponsorships, which serves as a basis for future research in this market, the findings contribute to the sustainability of the esports industry and its sponsors. Managerial implications are also discussed.
电子竞技赞助商和学术界都没有意识到电子竞技领域的不名誉行为会对他们的品牌产生负面影响。因此,这项研究旨在确定竞技游戏中哪些类型的不名誉行为对电子竞技赞助商构成最大威胁。在这项定量和探索性的研究中,采用了一种不可能性、目的性和异质性的抽样方法,收集了1592名电子竞技爱好者的样本,他们填写了一份封闭式在线调查。结果显示,非法和不受监管的赌博对电子竞技赞助商构成了高风险威胁;有毒行为、假球和作弊被列为中等风险威胁;性别歧视、网络攻击和兴奋剂被发现是低风险的威胁。除了是首批关于电子竞技赞助的研究之一,这是该市场未来研究的基础外,这些发现还有助于电子竞技行业及其赞助商的可持续性。还讨论了管理含义。
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引用次数: 6
Exploring the Impacts of Sharing Economy Drivers on Consumers’ Usage Intention 共享经济驱动因素对消费者使用意愿的影响
Q2 Economics, Econometrics and Finance Pub Date : 2021-03-31 DOI: 10.7903/CMR.20075
I. Chiang, Pei-Wen Lin, Wan Yang
In recent years, people have begun to use sharing economy platforms such as Airbnb and Uber. The rapid development of such sharing economy platforms has thus become an important topic. Studies regarding the sharing economy have discussed resource providers but not users. Therefore, this study constructs a model to measure the components of sharing economy drivers and the correlation between those drivers and usage intention, in addition to exploring the differences in the composition of drivers and usage intention between Airbnb and Uber. The survey method was an online questionnaire. The sample analysis uses partial least squares regression to verify the hypothesis and analyze the components that form the sharing economy for drivers. According to the results, sharing economy drivers─Societal drivers, Economic drivers, Technological drivers, affect usage intention, and different combinations of sharing economy components, such as enjoyment, network externalities, perceived quality, cost saving, and efficiency, exist in Airbnb and Uber. For the reference of relevant academic research and practical operation in the future.
近年来,人们开始使用Airbnb和优步等共享经济平台。共享经济平台的快速发展成为一个重要的话题。关于共享经济的研究讨论了资源提供者,但没有讨论用户。因此,本研究构建了一个模型来衡量共享经济驱动因素的组成部分以及这些驱动因素与使用意愿之间的相关性,此外还探讨了Airbnb和优步在驱动因素组成和使用意愿方面的差异。调查方法为在线问卷调查。样本分析使用偏最小二乘回归来验证假设,并分析形成司机共享经济的组成部分。根据研究结果,共享经济驱动力─社会驱动因素、经济驱动因素、技术驱动因素影响使用意愿,Airbnb和优步中存在共享经济成分的不同组合,如享受、网络外部性、感知质量、成本节约和效率。以供今后相关学术研究和实际操作参考。
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引用次数: 2
Strategic Entrepreneurial Storytelling: An Applied Framework for Better Pitches 战略创业故事讲述:一个更好投球的应用框架
Q2 Economics, Econometrics and Finance Pub Date : 2020-12-01 DOI: 10.7903/CMR.19684
T. Key, T. Duening
Entrepreneurs are responsible for bringing innovative products and services to market. However, in order to bring new value to consumers, most entrepreneurs must secure funding. An integral component in the process of resource acquisition is the entrepreneur’s story. Very little research has dealt with the storytelling structure that a good pitch should use. Stories are a fundamental part of the way human beings understand themselves and the world around them. This paper synthesizes the current state of entrepreneurial storytelling and builds a parsimonious framework for strategic entrepreneurial storytelling (SES) through qualitative analysis of actual pitches. Our framework will help entrepreneurs build intentional and compelling stories for their investment pitch through the concepts of SES context, content, and execution.
企业家负责将创新产品和服务推向市场。然而,为了给消费者带来新的价值,大多数企业家必须获得资金。在资源获取过程中,一个不可或缺的组成部分是企业家的故事。很少有研究涉及一个好的演讲应该使用的讲故事的结构。故事是人类理解自己和周围世界的基本方式。本文综合了创业故事的现状,并通过对实际推销的定性分析,建立了一个简约的战略创业故事框架。我们的框架将帮助企业家通过SES背景、内容和执行的概念,为他们的投资宣传构建有意识和有说服力的故事。
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引用次数: 1
Using Visual Art in Product Design and Consumer Responses: The Moderating Role of Product Type 视觉艺术在产品设计和消费者反应中的运用:产品类型的调节作用
Q2 Economics, Econometrics and Finance Pub Date : 2020-12-01 DOI: 10.7903/CMR.20645
Aylin Ecem Gürşen, Erdem Özkan, Zehra Bozbay
This paper aims to determine the effects of using visual art in designing non-luxury products on consumers’ luxury perceptions, quality perceptions, and product evaluations. An experimental design was conducted to test these effects. Differences according to the product types (convenience vs. shopping) were also evaluated. The research sample consisted of young consumers. The data was collected from 400 university students via a face-to-face survey and analyzed by using two-way MANCOVA. Results demonstrate that using visual art in the non-luxury product design affects perceived quality, luxury perception, and product evaluation both independently and interacting with the product type. Besides, using visual art in the convenience product without technical details increases consumers’ positive evaluations. In this context, product type has a moderating role in the effects of using visual art on product evaluation. Accordingly, art infusion increases positive product evaluation for convenience products but decreases it for shopping products.
本文旨在确定在设计非奢侈品时使用视觉艺术对消费者的奢侈品感知、质量感知和产品评价的影响。进行了一个实验设计来测试这些效果。还评估了不同产品类型(方便性与购物性)的差异。研究样本包括年轻消费者。数据是通过面对面调查从400名大学生中收集的,并使用双向MANCOVA进行分析。结果表明,在非奢侈品设计中使用视觉艺术会独立地影响感知质量、奢侈品感知和产品评价,并与产品类型相互作用。此外,在没有技术细节的便利产品中使用视觉艺术会增加消费者的积极评价。在这种情况下,产品类型在使用视觉艺术对产品评价的影响中起着调节作用。因此,艺术灌注增加了便利产品的正面产品评价,但降低了购物产品的正面评价。
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引用次数: 2
Five Common Mistakes for Using Partial Least Squares Path Modeling (PLS-PM) in Management Research 在管理研究中使用偏最小二乘路径模型的五个常见错误
Q2 Economics, Econometrics and Finance Pub Date : 2020-12-01 DOI: 10.7903/CMR.20247
Asyraf Afthanorhan, Zainudin Awang, Nazim Aimran
The value of Partial Least Squares Path Modeling (PLS-PM) in management research has now been acknowledged, although the PLS-PM was developed for a reason. First, the PLS-PM was developed as an alternative to Covariance based Structural Equation Modeling (CBSEM) when exploratory research is conducted. As far as this method concerned, many researchers are misused or overuse the application of PLS-PM without understanding the basic knowledge in structural equation modeling. Thus, the purpose of this paper is to discuss the five common mistakes (data distributions, sample size limitations, unsatisfactory fitness index, misunderstanding between confirmatory and exploratory research, and poor factor loadings) for using PLS-PM over CB-SEM in management research. We concluded that the researchers should respect these methods and justify their use when conducting the research projects because some of the projects might be better for CB-SEM or PLS-PM.
偏最小二乘路径建模(PLS-PM)在管理研究中的价值现已得到承认,尽管PLS-PM的发展是有原因的。首先,在探索性研究中,开发了PLS-PM作为基于协方差的结构方程模型(CBSEM)的替代方案。就该方法而言,许多研究人员在不了解结构方程建模的基本知识的情况下误用或过度使用PLS-PM。因此,本文的目的是讨论在管理研究中使用PLS-PM而不是CB-SEM的五个常见错误(数据分布、样本量限制、适应度指数不理想、验证性研究和探索性研究之间的误解以及不良的因子负荷)。我们的结论是,研究人员应该尊重这些方法,并在进行研究项目时证明它们的使用是合理的,因为有些项目可能更适合CB-SEM或PLS-PM。
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引用次数: 4
Mediating Role of Job Satisfaction on Internal Corporate Social Responsibility Practices and Employee Engagement in Higher Education Sector 工作满意度对高校企业内部社会责任实践和员工敬业度的中介作用
Q2 Economics, Econometrics and Finance Pub Date : 2020-09-13 DOI: 10.7903/CMR.20334
M. Hossen, T. Chan, N. Hasan
The study aims to investigate the relationship between internal corporate social responsibility (ICSR) practices and employee engagement through job satisfaction as a mediating variable. The ICSR dimensions are comprised of employee empowerment, education and training, employment stability, as well as a working environment. This study is based on the social exchange theory to explore the relationship between the above factors and ICSR. In this study, purposive sampling was adopted. A quantitative (survey) method was employed, generating 93 valid responses. The data was then analyzed using Partial Least Square Structural Equation Modelling through Smart-PLS 3.0. The results revealed that ICSR practices, namely employee empowerment, and employment stability contributed positively to job satisfaction. However, training & education and working environment were found not significant to job satisfaction. In addition, job satisfaction has a positive influence on employee engagement. The results of the study found that except for training, education, and the work environment, job satisfaction mediates the relationship between ICSR practices and employee engagement. Conclusion, implications of the findings, and suggestions for future study are also discussed.
本研究旨在通过工作满意度作为中介变量,研究企业内部社会责任实践与员工敬业度之间的关系。ICSR维度包括员工赋权、教育和培训、就业稳定性以及工作环境。本研究以社会交换理论为基础,探讨上述因素与ICSR的关系。本研究采用目的性抽样。采用定量(调查)方法,产生93个有效回复。然后通过Smart PLS 3.0使用偏最小二乘结构方程建模对数据进行分析。结果表明,ICSR实践,即员工赋权和就业稳定性,对工作满意度有积极贡献。然而,培训教育和工作环境对工作满意度没有显著影响。此外,工作满意度对员工敬业度有积极影响。研究结果发现,除了培训、教育和工作环境外,工作满意度在ICSR实践和员工敬业度之间起着中介作用。结论、研究结果的意义以及对未来研究的建议也进行了讨论。
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引用次数: 12
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Contemporary Management Research
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