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THE INFLUENCE OF ADVERTISING STAR CHARACTERISTICS ON MARKET SHARE: Beautiful and Famous Celebrity Endorser 广告明星特征对市场占有率的影响:美女、名人代言
Pub Date : 2022-09-01 DOI: 10.37481/jmeb.v2i3.555
F. Lestari
Various ways are used to influence consumers to make purchases, one of which is by using advertising stars that are relevant to the product and target market. In the beauty business, using ad stars who are beautiful and popular is believed to have a broad influence on market share, so that product sales increase. This research was conducted to test the attractiveness of advertising stars on consumer purchasing decisions for a beauty product. To prove this conjecture, a quantitative approach is used with Particle Least Square analysis. Respondents in this study were users of Pixy brand beauty products in Gresik, East Java. Data collection was carried out purposively with a total of 100 respondents. The results of the study explained that more than 50% of consumers buy beauty products because they are influenced by advertisement stars, especially if the advertisement stars are their idols. So that the belief arises as followers to also be able to look beautiful like their idols. This was confirmed in a statistical test, in which the consumer's decision to buy Pixy brand beauty products in the city of Gresik was influenced by the attractiveness of advertising stars, which engendered trust.
影响消费者购买的方式多种多样,其中一种是使用与产品和目标市场相关的广告明星。在美容行业,使用美丽和受欢迎的广告明星被认为对市场份额有广泛的影响,从而增加产品的销量。这项研究是为了测试广告明星的吸引力对消费者购买美容产品的决定。为了证明这一猜想,采用了粒子最小二乘分析的定量方法。本研究的受访者为东爪哇Gresik市Pixy品牌美容产品的使用者。数据收集是有目的的,共有100名受访者。研究结果解释说,超过50%的消费者购买美容产品是因为他们受到广告明星的影响,特别是如果广告明星是他们的偶像。因此,作为追随者的信仰也能像他们的偶像一样美丽。这在一个统计测试中得到了证实,在Gresik市,消费者购买Pixy品牌美容产品的决定受到了广告明星吸引力的影响,从而产生了信任。
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引用次数: 0
PREDICTING THE INCREASE OF COMPANY VALUE BASED ON PROFIT AND DEBT GOVERNANCE POLICIES: A Case Study on Indonesian Automotive Companies 基于利润与债务治理政策的公司价值预测:以印尼汽车公司为例
Pub Date : 2022-09-01 DOI: 10.37481/jmeb.v2i3.557
Muhamad Solahudin
For large companies that have gone public, corporate values ​​are highly guarded and considered important. Because, the company is aware of the impact generated by the value of the company, namely the ease of obtaining investment funds. Due to the large benefits of corporate value for future business development on a large/global scale, various efforts have been made to maintain and continue to increase corporate value. Based on this point of view, this research was conducted to predict the increase in company value based on earnings and debt governance policies. The research method uses a quantitative approach and data is analyzed using linear regression. The research object is an Indonesian automotive company with financial report data as a research sample. The financial statements used are 11 data with purposive techniques. The results of the study show that the policy of controlling debt and profits directly affects the company's financial strength, and this has an impact on the income earned by investment. These conditions, have a positive impact on public assessment, which then increases the value of the company.
对于上市的大公司来说,企业价值观受到高度保护,被认为很重要。因为,公司意识到公司价值产生的影响,即获得投资资金的难易程度。由于企业价值对未来在大/全球范围内的业务发展有很大的好处,因此人们做出了各种努力来保持和继续增加企业价值。基于这一观点,本研究基于盈余和债务治理政策来预测公司价值的增长。研究方法采用定量方法,数据分析采用线性回归。研究对象为印尼某汽车公司,以财务报告数据为研究样本。所使用的财务报表是有目的技术的11个数据。研究结果表明,控制债务和利润的政策直接影响到公司的财务实力,从而影响到投资所获得的收益。这些条件对公众评估产生积极影响,从而增加公司的价值。
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引用次数: 0
Analysis Of Student Satisfaction In View Of Academic Atmosphere And Quality Of Educators 从学风与教育工作者素质看学生满意度
Pub Date : 2022-09-01 DOI: 10.37481/jmeb.v2i3.558
Ahmad Fathan
One of the main tasks of educational institutions is to educate students, and one way is to provide satisfaction. Satisfaction/pleasure of students can be a trigger for enthusiasm for learning and have an impact on increasing academic/non-academic achievement. Things that are directly related to this are lecturers and academic activities. Therefore, having quality lecturers and building a healthy academic environment is a necessity. This condition is the reason for this study to examine student satisfaction in learning which is influenced by the academic atmosphere and the quality of the teachers. This study uses quantitative principles, where the research data is in the form of numbers obtained through distributing questionnaires, and is analyzed using mathematical/statistical calculations, namely linear regression. The research sample was Pamulang university students as many as 380 people, with an incidental technique. The results of the study show that feelings of satisfaction/pleasure can increase student learning activeness both inside and outside the classroom, so that it is possible to increase academic/non-academic achievements. The interesting thing from this finding is that qualified lecturers and a good academic environment have a large level of contribution to students' feelings of satisfaction/enjoyment in learning. In fact, a feeling of pride was awakened, which gave birth to an attitude of love/caring for the campus and its lecturers.
教育机构的主要任务之一是教育学生,途径之一是提供满足感。学生的满足感/愉悦感可以触发学习热情,并对提高学术/非学术成就产生影响。与此直接相关的是讲师和学术活动。因此,拥有优质的讲师和营造健康的学术环境是必要的。在这种情况下,本研究考察了学术氛围和教师素质对学生学习满意度的影响。本研究采用定量原则,研究数据是通过发放问卷获得的数字形式,并使用数学/统计计算,即线性回归进行分析。研究样本是帕慕朗大学380人之多,采用了附带技术。研究结果表明,满意度/愉悦感可以提高学生在课堂内外的学习积极性,从而有可能提高学术/非学术成就。有趣的是,合格的讲师和良好的学术环境对学生的学习满意度/享受感有很大的贡献。事实上,一种自豪感被唤醒了,这产生了一种爱/关心校园和老师的态度。
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引用次数: 0
THE IMPACT OF DIGITAL WORK SYSTEMS AND INFORMATION SYSTEMS ON EMPLOYEE PERFORMANCE: Work Models in Society 5.0 Era 数字工作系统和信息系统对员工绩效的影响:社会5.0时代的工作模式
Pub Date : 2022-09-01 DOI: 10.37481/jmeb.v2i3.560
Agus Caesario
Since the pandemic occurred, the digital work model has begun to be implemented in many companies. This was done as a solution to overcoming work constraints due to Covid-19 and government regulations regarding restrictions on interactions. However, even though the pandemic status has been revoked, the digital work system is seen as more efficient in creating an effective work system and increasing employee performance. Based on this explanation, this research was conducted to describe employee performance in digital work models and information systems. To prove the research objectives, a quantitative-based survey method was used. Where the research data was obtained through distributing questionnaires, with a Likert scale as the quantification of respondents' answers. The number of samples used was 100 people, all of whom were Startup Indonesia employees, using the incidental sampling technique. The collected research data were analyzed using multiple regression methods. The results of the study show that there is an increase in employee performance with the existence of a digital and information system-based work system. Digital work systems help facilitate employee work, while information systems create communication and coordination effectiveness, so that work processes can be carried out more efficiently.
自疫情发生以来,数字工作模式已开始在许多公司实施。这是为了克服新冠肺炎疫情带来的工作限制和政府有关限制互动的规定。然而,尽管大流行状态已被撤销,但数字工作系统被认为在创建有效的工作系统和提高员工绩效方面效率更高。基于这一解释,本研究对数字化工作模式和信息系统中的员工绩效进行了描述。为了证明研究目的,采用了基于定量的调查方法。其中,研究数据通过发放问卷的方式获得,用李克特量表对被调查者的回答进行量化。使用的样本数量为100人,他们都是Startup Indonesia的员工,使用附带抽样技术。采用多元回归方法对收集到的研究数据进行分析。研究结果表明,基于数字和信息系统的工作系统的存在提高了员工的绩效。数字工作系统有助于方便员工的工作,而信息系统创造沟通和协调的有效性,使工作流程可以更有效地进行。
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引用次数: 1
PHENOMENA OF ECONOMIC CONTRACTION IN PANDEMI TIME: Inflation, Reference Interest Rate, Rupiah Exchange Rate & Money 大流行时期经济收缩现象:通货膨胀、参考利率、印尼盾汇率与货币
Pub Date : 2022-09-01 DOI: 10.37481/jmeb.v2i3.559
Priskila Vanesa
A pandemic is a health phenomenon that has hit the whole world, which has had a major impact on the fabric of life, including the economy. It was recorded that in 2020, Indonesia experienced an economic contraction due to a prolonged pandemic, causing uncontrolled economic activity, for example increasing inflation, falling exchange rates, and unstable money circulation. Based on this, this research was conducted to examine various factors that caused economic instability during the pandemic. In this research in the field of economics, quantitative fundamentals form the basis of the research, and in testing it uses statistical analysis of linear regression (cause and effect). Secondary research data obtained purposively from the national statistics center. The research data in question is inflation data, reference interest rates, the rupiah exchange rate and money supply during the pandemic. The results showed that the phenomenon of economic contraction occurred during the pandemic due to abnormal money circulation in society, because at that time many people refrained from consuming and other economic activities. Coupled with the increased value of interest rates, thus making people more careful in spending money.
流行病是一种影响全世界的健康现象,对包括经济在内的生活结构产生重大影响。据记录,印度尼西亚在2020年经历了一次经济收缩,原因是长期大流行病,造成经济活动失控,例如通货膨胀加剧、汇率下跌和货币流通不稳定。在此基础上,对新冠疫情期间造成经济不稳定的各种因素进行了调查。在经济学领域的这项研究中,定量基础构成了研究的基础,在检验中使用了线性回归的统计分析(因果关系)。二级研究数据有目的地从国家统计中心获得。所讨论的研究数据是大流行期间的通货膨胀数据、参考利率、印尼盾汇率和货币供应量。结果表明,疫情期间出现的经济收缩现象是由于社会上货币流通异常,当时很多人抑制了消费和其他经济活动。再加上利率的升值,从而使人们在花钱时更加谨慎。
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引用次数: 0
The Possibility Of Tax Avoidance Perspective Of Company Ownership And The Risk Of Loss 公司所有权视角下的避税可能性与损失风险
Pub Date : 2022-09-01 DOI: 10.37481/jmeb.v2i3.556
M. Rizal
The amount of taxes paid by companies to the state is one of the triggers for avoidance behavior, and psychologically this is a natural response, because taxes are seen as a reduction in wealth/welfare. Therefore, various other negative conditions are very likely to be triggers for tax avoidance behavior, for example experiencing losses and voting for companies. Based on these conditions, this research was conducted to examine the possibility of causation between corporate tax avoidance behavior and the risk of loss and company ownership. To answer this goal, the positivism method was determined as a research fundamental. The research object is a manufacturing company in Indonesia, and the research sample is financial reports for 5 years, totaling 100 data. Data is secondary, taken purposively. To reveal the research phenomenon, the data analysis used multiple linear regression techniques, which consisted of hypothesis testing and terminals. The results of the study suggest that there is a tendency for companies to avoid taxes in difficult financial conditions. In addition, it is also possible that ownership of the company can be a trigger for the company to avoid taxes, because it directly feels reduced profits.
公司向国家缴纳的税款是避税行为的诱因之一,从心理上讲,这是一种自然反应,因为税收被视为财富/福利的减少。因此,其他各种负面条件也很可能成为避税行为的触发因素,例如经历亏损和为公司投票。基于这些条件,本研究考察了企业避税行为与损失风险和公司所有权之间的因果关系的可能性。为了回答这个问题,实证主义方法被确定为研究的基础。研究对象为印度尼西亚的一家制造企业,研究样本为5年的财务报告,共100个数据。数据是次要的,是有目的的。为了揭示研究现象,数据分析采用多元线性回归技术,包括假设检验和终端分析。研究结果表明,企业在财务困难的情况下有避税的倾向。此外,公司的所有权也有可能成为公司避税的触发因素,因为它直接感受到利润的减少。
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引用次数: 0
Team Work Support And Position Promotion On Work Enthusiasm Its Implications In Employee Performance Improvement 团队工作支持、职位晋升对工作热情的影响及其对员工绩效提升的影响
Pub Date : 2022-05-01 DOI: 10.37481/jmeb.v2i2.550
Jaka Satria
Good work results are a manifestation of many factors, including morale, work team support, and appreciation. That is, performance is the support of many factors that become the power in the implementation of quality work. Self-tendency to work enthusiastically, supportive co-workers, and positional motivation, make employees have more reasons to perform and maintain it. The purpose of this research is to look at the relationship between various factors (emotional, environmental, and organizational) that affect performance increase. In proving the research phenomenon used a quantitative approach with statistical regression testing as an analytical tool. The research sample is civil servants in the government of Sumbawa district, Indonesia. Overall, the number of respondents to the study was 200 people using a simple random sample technique. In collecting data, the method used is distributing questionnaires. The results of the study show that there is a relationship between performance and enthusiasm, support from work teams, and opportunities for promotion. In the moderation model, it can be seen that the role of morale gives more power to increase performance
好的工作结果是许多因素的表现,包括士气、工作团队的支持和赞赏。也就是说,绩效是许多因素的支撑,这些因素成为实施质量工作的动力。工作热情的自我倾向、同事的支持和职位动机使员工有更多的理由去执行和维持它。本研究的目的是研究影响绩效提高的各种因素(情感、环境和组织)之间的关系。在证明研究现象时,使用了定量方法,统计回归检验作为分析工具。研究样本为印度尼西亚松巴瓦县政府公务员。总体而言,使用简单的随机抽样技术,该研究的受访者人数为200人。在收集数据时,使用的方法是分发调查问卷。研究结果表明,工作表现与工作热情、工作团队的支持和晋升机会之间存在关系。在适度模型中,可以看到士气的作用赋予了更大的力量来提高绩效
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引用次数: 0
Working Environment And Loyalty Link With Performance Behavior 工作环境、忠诚度与绩效行为的关系
Pub Date : 2022-05-01 DOI: 10.37481/jmeb.v2i2.553
Lia Adiwati
In plain view, you can see the tendency of work behavior, because attitudes and behavior are influenced by personality factors. In addition, external factors such as the environment also have an influence on a person's perspective and emotions, the better the response of the work environment, the more positive attitude and behavior patterns can be encouraged. Based on this, this research actually aims to look at changes in positive work behavior (performance) in employees in terms of environmental factors and loyalty. This research is based on the characteristics of positivism research, in which the proof depends on numerical data. In the process of analysis used regression techniques with the application of Partial Least Square. The research sample is 80 people with a number of criteria in its determination. The results of the study show that performance behavior is influenced by internal (personality, competence, integrity, etc.) and external (work environment, leadership, organizational support, etc.) factors, in this study, work environment and loyalty. Loyalty is a characteristic of someone who is responsible for the duties/positions they carry out, so that in carrying out their duties they will always try their best. Likewise with the work environment, an employee will work more actively if he has co-workers who support and motivate each other
显而易见,你可以看到工作行为的倾向,因为态度和行为受到人格因素的影响。此外,环境等外部因素也会影响一个人的观点和情绪,工作环境的反应越好,越能鼓励积极的态度和行为模式。基于此,本研究实际上旨在从环境因素和忠诚度的角度来看员工积极工作行为(绩效)的变化。本研究基于实证主义研究的特点,其证明依赖于数值数据。在分析过程中运用了回归技术并应用了偏最小二乘法。研究样本是80人,在确定时有一些标准。研究结果表明,绩效行为受到内部(个性、能力、诚信等)和外部(工作环境、领导、组织支持等)因素的影响,在本研究中,工作环境和忠诚是影响绩效行为的主要因素。忠诚是对自己的职责/职位负责的人的一种特征,因此在履行职责时,他们总是会尽最大努力。工作环境也是如此,如果同事之间相互支持和激励,员工会更积极地工作
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引用次数: 0
Viewing The Company's Commitment To Social Responsibility Based On Assets And Income 从资产和收入看公司对社会责任的承诺
Pub Date : 2022-05-01 DOI: 10.37481/jmeb.v2i2.551
Sahro Yusuf
In Indonesia, companies do not only provide benefits to their owners or investors. But also, there is a moral responsibility towards society or the surrounding environment. This happens, because a few or many companies have had a negative impact on the environment, both production waste, pollution waste, environmental damage waste, distribution waste, and so on. Therefore, social responsibility in the form of giving grants to the community from a small portion of the profits is a necessity. Based on this background, this research was conducted to be able to see the consistency of the implementation of corporate social responsibility programs towards the community as seen from the size of profits and assets. To answer these objectives, then established a quantitative research principle with regression analysis. The object of research is a leading food and beverage company in Indonesia, with a total of 36 data used and a purposive sampling technique. The results of the study explain that the size of the social responsibility fund is very dependent on the size of the assets and profits earned. Then, the asset factor that has the greatest influence on the company's CSR commitment is the amount of internal capital that generates profits. In other words, if the company benefits more from its personal assets, the profits will not be shared with other parties, so that the company is more flexible in carrying out CSR programs.
在印尼,公司不仅为其所有者或投资者提供利益。但同时,对社会或周围环境也有道德责任。这种情况的发生,是因为少数或许多公司对环境产生了负面影响,既有生产废物,污染废物,环境破坏废物,分销废物等等。因此,从利润的一小部分向社会提供赠款的形式的社会责任是必要的。基于这样的背景,本研究是为了能够从利润和资产的大小来看企业社会责任项目对社区的实施的一致性。为了回答这些目标,然后用回归分析建立了定量研究的原则。研究对象是印度尼西亚一家领先的食品和饮料公司,总共使用了36个数据和有目的的抽样技术。研究结果说明,社会责任基金的规模很大程度上取决于资产的规模和所赚取的利润。那么,对企业社会责任承诺影响最大的资产因素是产生利润的内部资本的数量。换句话说,如果公司从个人资产中获得更多的利益,那么利润将不会与其他各方分享,从而使公司在实施企业社会责任计划时更加灵活。
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引用次数: 0
Probability Analysis Of Employee Performance From Relevance To Position, Team Work, And Technical Ability 从职位相关性、团队合作和技术能力看员工绩效的概率分析
Pub Date : 2022-05-01 DOI: 10.37481/jmeb.v2i2.552
M. Siregar
The work model in each organization is different, depending on its characteristics. The work model in self-government agencies, such as the ministry of defence, has the character of a line of command work. Even though the characteristics of the work are civil, the character of the leadership's orders is attached to carrying out the duties. Technically, these work characteristics have advantages in maintaining performance, where employees will be more committed to the tasks they have carried out. This study aims to analyze the possibility of increasing or decreasing performance based on several factors, including the suitability of the job/position/position relevance, work team, and work skills. The method used is quantitative with path analysis techniques. The samples for this study were 70 civil servants of the Indonesian Ministry of Defense using a simple random sampling technique. The results of the study show that the employee's work results will be better if he is placed in a work position that is in accordance with his knowledge and expertise, especially if it is supported by good work skills and a solid work team, then the possibility of performance increasing is very high. Mathematically, this study recommends a path model in improving employee performance, where job relevance/job relevance can be a trigger for optimizing skills and a solid work team
每个组织的工作模式都是不同的,这取决于它的特点。国防部等自治机关的工作模式具有指挥工作的特点。虽然工作的特点是民事的,但领导的命令的性质是附加在履行职责上的。从技术上讲,这些工作特征在保持绩效方面具有优势,员工将更加致力于他们所执行的任务。本研究旨在分析基于工作/职位/职位相关性、工作团队和工作技能等几个因素的绩效提升或降低的可能性。所采用的方法是定量的通径分析技术。本研究的样本是印度尼西亚国防部的70名公务员,采用简单的随机抽样技术。研究结果表明,如果将员工安置在与其知识专长相匹配的工作岗位上,特别是在良好的工作技能和坚实的工作团队的支持下,员工的工作成果会更好,那么绩效提升的可能性非常高。在数学上,本研究推荐了一个提高员工绩效的路径模型,其中工作相关性/工作相关性可以触发优化技能和坚实的工作团队
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引用次数: 0
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AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
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