A. Kulić, M. Bečelić-Tomin, Đ. Kerkez, Gordana Pucar Milidrag, V. Kecić, M. Prica
{"title":"EXAMINATION OF THE APPLICATION POSSIBILITIES OF WASTE RED MUD IN TREATMENT OF COLORED EFFLUENT","authors":"A. Kulić, M. Bečelić-Tomin, Đ. Kerkez, Gordana Pucar Milidrag, V. Kecić, M. Prica","doi":"10.24867/GRID-2018-P21","DOIUrl":"https://doi.org/10.24867/GRID-2018-P21","url":null,"abstract":"","PeriodicalId":371126,"journal":{"name":"Proceedings of 9th International Symposium on Graphic Engineering and Design","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134361893","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Raša Urbas, Ana Kuščer, Mexhid Ferati, U. Stankovič Elesini
Accessibility of museums and other cultural institutions is not equal for all visitors. Since the perception of the human surroundings bases mainly on the visual experience, people with vision disa ...
{"title":"ACCESSIBILITY OF SLOVENIA’S MUSEUMS FOR BLIND AND VISUALLY IMPAIRED","authors":"Raša Urbas, Ana Kuščer, Mexhid Ferati, U. Stankovič Elesini","doi":"10.24867/GRID-2018-P59","DOIUrl":"https://doi.org/10.24867/GRID-2018-P59","url":null,"abstract":"Accessibility of museums and other cultural institutions is not equal for all visitors. Since the perception of the human surroundings bases mainly on the visual experience, people with vision disa ...","PeriodicalId":371126,"journal":{"name":"Proceedings of 9th International Symposium on Graphic Engineering and Design","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134292246","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The MAST project is developing an applied study module at the intersections of Art, Science and Technology, combining methodologies and practices that intertwine the academic sphere closely with the Culture and Creative Sectors. Nurturing a critical perspective on the historical, economical, social and above all cultural relevance of this interdisciplinary blend within the new digital shift, MAST develops innovative, ICT-enhanced teaching and learning methods. Students from different countries and disciplines will, under mentorship of engineers, scientists and artists, in partnership with relevant NGOs and industry partners, jointly tackle challenges emerging from the paradox between the obviously disparate agendas of Europe's ambition towards innovation on the one side, and the need for social equity on the other. In the present contribution, besides discussing MAST's Visual Identity Design in Pedagogical Context as well as contextualizing Web-design and Production as a uniquely Transversal Academic Collaboration process, Social Media shall be presented in their potential of becoming a Collective Reflection Tool, whereas the electronic publishing potential of Open Courses on Interoperable Platforms will be delineated. These four key aspects will indicate a vision of sustaining the impact of new curricula for a fair digital future that may keep a dynamic balance between the (European, competitive) need for simultaneously sustaining innovation and social agendas. The first piloting year of MAST poses the overarching challenge about the future of work in the context of electronic media, and seeks to develop (in both students, professionals and academia) positive digital-domain worker profiles. Integrating new media and electronic publishing approaches, these workers are able to think about future independently and freely, in a bold transdisciplinary manner, and act ethically across Creative & Cultural Sectors and high technologies. Key words: electronic dissemination, social media, web-design, visual identity, open courseware, social agenda, innovation 1. INTRODUCTION TO THE MAST PROJECT Currently in its first year, the project "Master Module in Art, Science and Technology" (MAST) is developing an applied study module at the intersections of art, science and technology, combining methodologies and practices that will intertwine the academic sphere closely with the industry realms of the Culture and Creative Sectors (CCS). Nurturing a competent perspective on the historical, economical, social and above all cultural relevance of this interdisciplinary blend within the new digital shift, the project will apply innovative, ICT-enhanced teaching and learning methods. Gradual work-placement combined with support for spin-out or start-up and career self-management will instigate such innovation capacities in both students and the academy that are linked to the real and foreseeable CCS industry needs, but still critically reflect (its) realities and parad
{"title":"HOW TO MASTER MODULAR REALITIES IN ART, SCIENCE AND TECHNOLOGY — WITH NEW ELECTRONIC MEDIA, AND FOR A BETTER FUTURE OF WORK","authors":"P. Purg","doi":"10.24867/GRID-2018-P49","DOIUrl":"https://doi.org/10.24867/GRID-2018-P49","url":null,"abstract":"The MAST project is developing an applied study module at the intersections of Art, Science and Technology, combining methodologies and practices that intertwine the academic sphere closely with the Culture and Creative Sectors. Nurturing a critical perspective on the historical, economical, social and above all cultural relevance of this interdisciplinary blend within the new digital shift, MAST develops innovative, ICT-enhanced teaching and learning methods. Students from different countries and disciplines will, under mentorship of engineers, scientists and artists, in partnership with relevant NGOs and industry partners, jointly tackle challenges emerging from the paradox between the obviously disparate agendas of Europe's ambition towards innovation on the one side, and the need for social equity on the other. In the present contribution, besides discussing MAST's Visual Identity Design in Pedagogical Context as well as contextualizing Web-design and Production as a uniquely Transversal Academic Collaboration process, Social Media shall be presented in their potential of becoming a Collective Reflection Tool, whereas the electronic publishing potential of Open Courses on Interoperable Platforms will be delineated. These four key aspects will indicate a vision of sustaining the impact of new curricula for a fair digital future that may keep a dynamic balance between the (European, competitive) need for simultaneously sustaining innovation and social agendas. The first piloting year of MAST poses the overarching challenge about the future of work in the context of electronic media, and seeks to develop (in both students, professionals and academia) positive digital-domain worker profiles. Integrating new media and electronic publishing approaches, these workers are able to think about future independently and freely, in a bold transdisciplinary manner, and act ethically across Creative & Cultural Sectors and high technologies. Key words: electronic dissemination, social media, web-design, visual identity, open courseware, social agenda, innovation 1. INTRODUCTION TO THE MAST PROJECT Currently in its first year, the project \"Master Module in Art, Science and Technology\" (MAST) is developing an applied study module at the intersections of art, science and technology, combining methodologies and practices that will intertwine the academic sphere closely with the industry realms of the Culture and Creative Sectors (CCS). Nurturing a competent perspective on the historical, economical, social and above all cultural relevance of this interdisciplinary blend within the new digital shift, the project will apply innovative, ICT-enhanced teaching and learning methods. Gradual work-placement combined with support for spin-out or start-up and career self-management will instigate such innovation capacities in both students and the academy that are linked to the real and foreseeable CCS industry needs, but still critically reflect (its) realities and parad","PeriodicalId":371126,"journal":{"name":"Proceedings of 9th International Symposium on Graphic Engineering and Design","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131790390","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract: The paper deals with the notion of definition as one of the rhetorical functions used by writers of scientific and technical English to provide information about a given concept or object. Specifically, definition is an explanation of a concept or objects that distinguishes this concept or object from all others. It is one of the most important and frequently employed rhetorical functions in English for Science and Technology discourse. At the instructional level it is found frequently in association with physical concepts, e.g. physical objects. When dealing with objects, definition is the process of stating what a given object is, either by describing its physical structure, its use or purpose, the way in which it functions, or a combination of two or all of them. It is an essential part of organized thinking and, thus, it is basic to scientific and technical discourse. A definition locates its subject in a class and then proceeds to point out the characteristics that make it differ from other items in that class and that, therefore, allow it to be assigned to a subclass. This process is a special variant of the process of classification. A definition simply sets its subject in a limited scheme of classification. The process of definition is a natural way the mind works. The language of definition should be as logically precise as possible. The purpose of a definition is to limit the meaning of a word which stands for an object in an acceptable way. For this purpose metaphorical language is not used in scientific and technical discourse, because the essence of metaphor is not to limit meaning but to extend meaning by developing new and complex ranges implicit in the literal base. Definitions are expressed either explicitly or implicitly in scientific and technical discourse. Explicit definition is that type of definition which makes clear through phrasing that a particular concept is being defined. Implicit definition presents information also, but it does not present it in defining terms. The paper investigates how definitions are made in lectures with a view to the development of a more appropriate pedagogy for teaching the comprehension of this important language function.
{"title":"DEFINITION IN SCIENTIFIC AND TECHNICAL DISCOURSE","authors":"Jelisaveta Šafranj, Marija Katic","doi":"10.24867/grid-2018-p50","DOIUrl":"https://doi.org/10.24867/grid-2018-p50","url":null,"abstract":"Abstract: The paper deals with the notion of definition as one of the rhetorical functions used by writers of scientific and technical English to provide information about a given concept or object. Specifically, definition is an explanation of a concept or objects that distinguishes this concept or object from all others. It is one of the most important and frequently employed rhetorical functions in English for Science and Technology discourse. At the instructional level it is found frequently in association with physical concepts, e.g. physical objects. When dealing with objects, definition is the process of stating what a given object is, either by describing its physical structure, its use or purpose, the way in which it functions, or a combination of two or all of them. It is an essential part of organized thinking and, thus, it is basic to scientific and technical discourse. A definition locates its subject in a class and then proceeds to point out the characteristics that make it differ from other items in that class and that, therefore, allow it to be assigned to a subclass. This process is a special variant of the process of classification. A definition simply sets its subject in a limited scheme of classification. The process of definition is a natural way the mind works. The language of definition should be as logically precise as possible. The purpose of a definition is to limit the meaning of a word which stands for an object in an acceptable way. For this purpose metaphorical language is not used in scientific and technical discourse, because the essence of metaphor is not to limit meaning but to extend meaning by developing new and complex ranges implicit in the literal base. Definitions are expressed either explicitly or implicitly in scientific and technical discourse. Explicit definition is that type of definition which makes clear through phrasing that a particular concept is being defined. Implicit definition presents information also, but it does not present it in defining terms. The paper investigates how definitions are made in lectures with a view to the development of a more appropriate pedagogy for teaching the comprehension of this important language function.","PeriodicalId":371126,"journal":{"name":"Proceedings of 9th International Symposium on Graphic Engineering and Design","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124114059","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Gordana Delić, Gojko Vladić, Bojan Banjanin, J. Vasić
A lot of research today implies that packaging attributes have an essential role in attracting consumer attention, creating expectations and influencing product choice. Many studies have documented that people match a variety of tastes, aromas, and flavours to other sensory features, such as shapes and colours. This study investigates the influence of the type of a beverage on its packaging shape. The study is designed to discover what packaging materials, the shape of packaging body and the type of packaging opening consumers prefer for each beverage: milk (chocolate milk, milkshake), soda, juice, yoghurt, fruit yoghurt, water and ice coffee. The investigation was conducted through a survey where participants were asked to choose a packaging shape from a variety of presented shapes. The stimuli that were used were grayscale photographs of packaging without any graphic design applied. These packaging differed not only in shape but also in materials from which they were made and the type of opening system. The result implies that participants that consumed a certain type of drink on regular basis were more open for new different atypical packaging shapes. On the other hand, for products that they consumed less, they preferred a packaging that was most commonly presented and placed on the market where they live. Also, these results support the view of many researchers that delicate and subtle flavours were best presented in packaging with rounded and curvy shapes, while sour and intense flavours are best presented with angular shapes. Characteristic that turned out to be very important was the shape of the packaging body but in terms of ergonomics and ease of use. It was found that there is a positive correlation between aesthetic features and ergonomic features of the packaging. These findings are relevant to those researchers interested in tastevision correspondences, it should contribute to product communication, and it can be used as a base for future research focused on packaging shape and ergonomics.
{"title":"THE INFLUENCE OF THE TYPE OF A BEVERAGE ON ITS PACKAGING SHAPE","authors":"Gordana Delić, Gojko Vladić, Bojan Banjanin, J. Vasić","doi":"10.24867/GRID-2018-P30","DOIUrl":"https://doi.org/10.24867/GRID-2018-P30","url":null,"abstract":"A lot of research today implies that packaging attributes have an essential role in attracting consumer attention, creating expectations and influencing product choice. Many studies have documented that people match a variety of tastes, aromas, and flavours to other sensory features, such as shapes and colours. This study investigates the influence of the type of a beverage on its packaging shape. The study is designed to discover what packaging materials, the shape of packaging body and the type of packaging opening consumers prefer for each beverage: milk (chocolate milk, milkshake), soda, juice, yoghurt, fruit yoghurt, water and ice coffee. The investigation was conducted through a survey where participants were asked to choose a packaging shape from a variety of presented shapes. The stimuli that were used were grayscale photographs of packaging without any graphic design applied. These packaging differed not only in shape but also in materials from which they were made and the type of opening system. The result implies that participants that consumed a certain type of drink on regular basis were more open for new different atypical packaging shapes. On the other hand, for products that they consumed less, they preferred a packaging that was most commonly presented and placed on the market where they live. Also, these results support the view of many researchers that delicate and subtle flavours were best presented in packaging with rounded and curvy shapes, while sour and intense flavours are best presented with angular shapes. Characteristic that turned out to be very important was the shape of the packaging body but in terms of ergonomics and ease of use. It was found that there is a positive correlation between aesthetic features and ergonomic features of the packaging. These findings are relevant to those researchers interested in tastevision correspondences, it should contribute to product communication, and it can be used as a base for future research focused on packaging shape and ergonomics.","PeriodicalId":371126,"journal":{"name":"Proceedings of 9th International Symposium on Graphic Engineering and Design","volume":"18 7","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120985262","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Disposable screen printed electrodes are widely used for environmental monitoring such as water quality test, heavy metals detection and gas pollutants. (Hayat et al, 2014; Li et al, 2012) Screen printed electrodes used for electrochemical detection consist of three electrodes: auxiliary, working and reference electrode. The working electrode is the principal electrode on which electrochemical reactions are performed, while the reference and auxiliary electrodes are used to complete the electronic circuit. (Hayat et al, 2014) To produce efficient screen printed electrodes the modification of the electrode surface or altering of the geometry of electrode can be done. Researchers mostly modify the surface of the electrode, but on the other hand, there are many properties that can be changed and optimized at the beginning, in the process of screen printing. In the presented research the influence of the modification of the working electrode area and conductive ink thickness on the final electrochemical activity was evaluated. Besides that, a modification of conductive printing ink was done using carbon nanotubes. Finally, electrochemical activity of all samples was analyzed with potassium ferricyanide K3[Fe(CN)6]. It was found that the highest impact on electrochemical activity has conductive ink thickness. Working electrode area also affects the electrochemical activity, but less, while modification of conductive ink with the addition of carbon nanotubes does not have significant influence. The main reason for that was immersing of nanotubes into the ink and consequently, the specific surface of the modified working electrode remains comparable to non-modified one.
一次性丝网印刷电极广泛应用于水质检测、重金属检测、气体污染物等环境监测。(Hayat et al .， 2014;Li et al .， 2012)用于电化学检测的丝网印刷电极由辅助电极、工作电极和参比电极三个电极组成。工作电极是进行电化学反应的主电极，而参考电极和辅助电极则用来完成电子电路。(Hayat et al .， 2014)为了生产高效的丝网印刷电极，可以修改电极表面或改变电极的几何形状。研究人员大多修改电极的表面，但另一方面，在丝网印刷的过程中，有许多特性可以在一开始就改变和优化。本研究评估了工作电极面积和导电油墨厚度的改变对最终电化学活性的影响。此外，还利用碳纳米管对导电油墨进行了改性。最后用铁氰化钾K3[Fe(CN)6]分析样品的电化学活性。研究发现，导电油墨厚度对电化学活性的影响最大。工作电极面积对导电油墨的电化学活性也有影响，但影响较小，而添加碳纳米管改性导电油墨对其影响不显著。其主要原因是将纳米管浸入墨水中，因此，修饰后的工作电极的特定表面与未修饰的电极保持相当。
{"title":"THE INFLUENCE OF PRINTING PROPERTIES OF SCREEN PRINTED ELECTRODES ON SENSITIVITY MEASURED WITH CYCLIC VOLTAMMETRY","authors":"U. Kavčič, Tanja Pleša","doi":"10.24867/grid-2018-p31","DOIUrl":"https://doi.org/10.24867/grid-2018-p31","url":null,"abstract":"Disposable screen printed electrodes are widely used for environmental monitoring such as water quality test, heavy metals detection and gas pollutants. (Hayat et al, 2014; Li et al, 2012) Screen printed electrodes used for electrochemical detection consist of three electrodes: auxiliary, working and reference electrode. The working electrode is the principal electrode on which electrochemical reactions are performed, while the reference and auxiliary electrodes are used to complete the electronic circuit. (Hayat et al, 2014) To produce efficient screen printed electrodes the modification of the electrode surface or altering of the geometry of electrode can be done. Researchers mostly modify the surface of the electrode, but on the other hand, there are many properties that can be changed and optimized at the beginning, in the process of screen printing. In the presented research the influence of the modification of the working electrode area and conductive ink thickness on the final electrochemical activity was evaluated. Besides that, a modification of conductive printing ink was done using carbon nanotubes. Finally, electrochemical activity of all samples was analyzed with potassium ferricyanide K3[Fe(CN)6]. It was found that the highest impact on electrochemical activity has conductive ink thickness. Working electrode area also affects the electrochemical activity, but less, while modification of conductive ink with the addition of carbon nanotubes does not have significant influence. The main reason for that was immersing of nanotubes into the ink and consequently, the specific surface of the modified working electrode remains comparable to non-modified one.","PeriodicalId":371126,"journal":{"name":"Proceedings of 9th International Symposium on Graphic Engineering and Design","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128618550","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In recent years, some have predicted that printing and graphic arts will be eliminated by electronic and digital media. Within these predictions there was no future physical carriers of communication and paper would be replaced by monitors and screens, tablets and mobile devices. Back at DRUPA 1982, the introduction of the so-called “Desktop Publishing” has led to an exhibition under the title “Goodbye Gutenberg”, predicting also that print was under threat by new electronic technologies. Hence, until today, graphic arts industry, printing and publishing and most of all packaging, present a continuous positive development, together with structural changes in the entire spectrum of research, industry and education. Graphic Arts today is characterized by rapid technological developments, restructuring of design, management and production processes, and the application of various innovations. One of the most important indicators is the integration of basic and applied research in many fields, which leads to a new shape of the sector. In the present paper, issues concerning the following will be addressed (among others): – Typography and its importance in the digital media domain – Evolution, Innovations and main trends in the graphic arts, printing and packaging industry – Digitalization and printing production (Industry 4.0, 3D printing) – The concept of Industrial Printing In this keynote paper, effort will be given to illustrate the trends and developments in graphic arts fields. Further, the parameters confirming that printing, paper, typography, bookbinding and packaging will stay alive in the digital era will be analyzed. In addition, the graphic arts sector and its positioning in the so-called “post-industrial” society, will be investigated and the new directions for the graphic arts research, industry and business as well as the requirements for education will be identified.
{"title":"INNOVATIONS IN THE GRAPHIC ARTS, MEDIA AND PACKAGING FIELDS","authors":"A. Politis","doi":"10.24867/grid-2018-p2","DOIUrl":"https://doi.org/10.24867/grid-2018-p2","url":null,"abstract":"In recent years, some have predicted that printing and graphic arts will be eliminated by electronic and digital media. Within these predictions there was no future physical carriers of communication and paper would be replaced by monitors and screens, tablets and mobile devices. Back at DRUPA 1982, the introduction of the so-called “Desktop Publishing” has led to an exhibition under the title “Goodbye Gutenberg”, predicting also that print was under threat by new electronic technologies. Hence, until today, graphic arts industry, printing and publishing and most of all packaging, present a continuous positive development, together with structural changes in the entire spectrum of research, industry and education. Graphic Arts today is characterized by rapid technological developments, restructuring of design, management and production processes, and the application of various innovations. One of the most important indicators is the integration of basic and applied research in many fields, which leads to a new shape of the sector. In the present paper, issues concerning the following will be addressed (among others): – Typography and its importance in the digital media domain – Evolution, Innovations and main trends in the graphic arts, printing and packaging industry – Digitalization and printing production (Industry 4.0, 3D printing) – The concept of Industrial Printing In this keynote paper, effort will be given to illustrate the trends and developments in graphic arts fields. Further, the parameters confirming that printing, paper, typography, bookbinding and packaging will stay alive in the digital era will be analyzed. In addition, the graphic arts sector and its positioning in the so-called “post-industrial” society, will be investigated and the new directions for the graphic arts research, industry and business as well as the requirements for education will be identified.","PeriodicalId":371126,"journal":{"name":"Proceedings of 9th International Symposium on Graphic Engineering and Design","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127538930","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Marina Heđa, Dean Valdec, K. Hajdek, Petar Miljković
In the brewing industry there is a great competition among beer producers and the constant struggle for dominance on the market. The beer label for glass packaging is an important means of communicating with the customer and it represents a key part of the whole packaging which sells the product. This paper researches the impact of primary packaging and beer label on customer perception and purchase of products. The aim of this study was to examine customers’ perception of different elements of beer label design. Survey was conducted on a hundred adult males and females aged 18 to 65 years. The sample for conducting the survey consisted of six 0.5 bottles of different types of beer placed on the shelf. Based on the results of the research, conclusions were drawn about the influence and preference of the brand, about the elements that are crucial for the decision to purchase and the efficiency of individual graphic elements of the label.
{"title":"INFLUENCE OF BEER LABEL DESIGN ON MAKING DECISION ABOUT CHOOSING AND BUYING PRODUCT","authors":"Marina Heđa, Dean Valdec, K. Hajdek, Petar Miljković","doi":"10.24867/GRID-2018-P61","DOIUrl":"https://doi.org/10.24867/GRID-2018-P61","url":null,"abstract":"In the brewing industry there is a great competition among beer producers and the constant struggle for dominance on the market. The beer label for glass packaging is an important means of communicating with the customer and it represents a key part of the whole packaging which sells the product. This paper researches the impact of primary packaging and beer label on customer perception and purchase of products. The aim of this study was to examine customers’ perception of different elements of beer label design. Survey was conducted on a hundred adult males and females aged 18 to 65 years. The sample for conducting the survey consisted of six 0.5 bottles of different types of beer placed on the shelf. Based on the results of the research, conclusions were drawn about the influence and preference of the brand, about the elements that are crucial for the decision to purchase and the efficiency of individual graphic elements of the label.","PeriodicalId":371126,"journal":{"name":"Proceedings of 9th International Symposium on Graphic Engineering and Design","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130736878","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The aim of this research was to create a corporate identity and to enrich it with a coffee fragrance. To reach this goal, microcapsules with coffee essential oil were used. For testing, two types of samples were prepared: business cards, with designed and printed fragranced logotype, and samples with fully printed surface using printing ink enriched with the fragranced microcapsules. The microcapsules and the printed samples were analysed using selected testing methods, scanning electron microscope and sensory test. The sensory test was conducted in an odourless room, during afternoons, over a four-month period. During this pilot study, a questionnaire for respondents was prepared. Business cards were used for company customers, whose response on fragranced items was tested and analysed. From the results obtained during tests we established that the screen printing inks with added fragrant microcapsules emit a recognizable scent over a long period of time, and that their presence as a corporate identity attracts customers and produces positive effects.
{"title":"SCENTED CORPORATE VISUAL IDENTITY","authors":"U. Stankovič Elesini, Tjaša Armič, Raša Urbas","doi":"10.24867/GRID-2018-P66","DOIUrl":"https://doi.org/10.24867/GRID-2018-P66","url":null,"abstract":"The aim of this research was to create a corporate identity and to enrich it with a coffee fragrance. To reach this goal, microcapsules with coffee essential oil were used. For testing, two types of samples were prepared: business cards, with designed and printed fragranced logotype, and samples with fully printed surface using printing ink enriched with the fragranced microcapsules. The microcapsules and the printed samples were analysed using selected testing methods, scanning electron microscope and sensory test. The sensory test was conducted in an odourless room, during afternoons, over a four-month period. During this pilot study, a questionnaire for respondents was prepared. Business cards were used for company customers, whose response on fragranced items was tested and analysed. From the results obtained during tests we established that the screen printing inks with added fragrant microcapsules emit a recognizable scent over a long period of time, and that their presence as a corporate identity attracts customers and produces positive effects.","PeriodicalId":371126,"journal":{"name":"Proceedings of 9th International Symposium on Graphic Engineering and Design","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126988402","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
S. Adamović, Ivan Pinćjer, D. Adamović, V. Zorić, S. Đurđević
The objective of the study is to evaluate the indoor air quality in digital printing facility during the three working weeks (120 hours). For that purpose, mass concentrations of suspended particulate matter of diameter less than 10 μm (PM10) were monitored in addition to single-color and four-color digital machines. The cumulative mass concentrations values of PM10 for single-color digital machine were in the range from 1.36 to 9.90 μg/m3, and they are almost 1.4 and 2.2 times higher compared to the same values for the four-color machine (0.97 4.44 μg/m3). The obtained results could be useful for the risk assessment of indoor exposure to suspended PM10 particles, and for the creation of printing indoor air quality guidelines of the Republic of Serbia.
{"title":"THE IMPACT OF DIGITAL PRINTING MACHINES ON INDOOR AIR QUALITY","authors":"S. Adamović, Ivan Pinćjer, D. Adamović, V. Zorić, S. Đurđević","doi":"10.24867/GRID-2018-P3","DOIUrl":"https://doi.org/10.24867/GRID-2018-P3","url":null,"abstract":"The objective of the study is to evaluate the indoor air quality in digital printing facility during the three working weeks (120 hours). For that purpose, mass concentrations of suspended particulate matter of diameter less than 10 μm (PM10) were monitored in addition to single-color and four-color digital machines. The cumulative mass concentrations values of PM10 for single-color digital machine were in the range from 1.36 to 9.90 μg/m3, and they are almost 1.4 and 2.2 times higher compared to the same values for the four-color machine (0.97 4.44 μg/m3). The obtained results could be useful for the risk assessment of indoor exposure to suspended PM10 particles, and for the creation of printing indoor air quality guidelines of the Republic of Serbia.","PeriodicalId":371126,"journal":{"name":"Proceedings of 9th International Symposium on Graphic Engineering and Design","volume":"2016 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129245670","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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