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Individual Incentive Based Reward Policy for an Ad Exchange to Mitigate the Threat of Ad Blocking 基于个人激励的广告交换奖励政策以减轻广告拦截的威胁
Pub Date : 2018-07-01 DOI: 10.4018/IJISSC.2018070102
Rajeev Kumar
This article investigates the fairness of the existing business model of advertisement blocking and ad exchange companies by using exchange frameworks and equity theory. It then provides an individual-centric approach for an ad exchange, which aims to provide a fair compensation to individuals in exchange for their information and effort in the targeting and viewing/filtering of online advertisements. In this article, it is shown that by providing a higher value proposition to individuals in an online advertisement ecosystem, the ad exchange can not only increase individuals' equity in the system, but it can also mitigate the threat of ad blocking for publisher websites and advertisers. An efficient algorithm that estimates the monetary impact of the proposed approach and determines a fair monetary incentive—compensation—for individuals' personal information and actions—engagement—is presented in this article.
本文运用交易框架和公平理论对广告拦截和广告交换公司现有商业模式的公平性进行了研究。然后,它为广告交换提供了一种以个人为中心的方法,其目的是为个人提供公平的补偿,以换取他们在定位和查看/过滤在线广告方面的信息和努力。本文表明,通过为在线广告生态系统中的个人提供更高的价值主张,广告交换不仅可以增加个人在系统中的权益,而且还可以减轻出版商网站和广告商的广告拦截威胁。本文提出了一种有效的算法,该算法估计了所提出方法的货币影响,并确定了公平的货币激励-补偿-针对个人的个人信息和行为-参与。
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引用次数: 1
A Heuristic Approach for Ranking Items Based on Inputs from Multiple Experts 基于多专家输入的启发式排序方法
Pub Date : 2018-07-01 DOI: 10.4018/IJISSC.2018070101
Dong Xu, N. I. Shaikh
This article describes how rank aggregation focuses on synthesizing a single ranked list based on rankings supplied by multiple judges. Such aggregations are widely applied in the areas of information retrieval, web search, and data mining. The problem of rank aggregation has been shown to be NP-hard and this article presents a heuristic approach to create an aggregated ranking score for all items on the lists. The proposed heuristic is scalable and performs. A computational study, as well as a real-life study involving the ranking of 147 engineering colleges in the US is presented to elucidate the performance. The authors' key finding is that the quality of the solution is sensitive to (a) the number of judges available to rank, (b) how the items are assigned to judges, and (c) how consistent/inconsistent the judges are. All these factors are generally considered exogenous in most of the rank aggregation algorithms in extant literature.
本文描述了排名聚合如何将重点放在基于多个裁判提供的排名合成单个排名列表上。这种聚合被广泛应用于信息检索、网络搜索和数据挖掘等领域。排名聚合的问题已经被证明是np困难的,本文提出了一种启发式方法来为列表上的所有项目创建汇总排名分数。所提出的启发式方法具有可扩展性和可执行性。一项计算研究以及一项涉及美国147所工程学院排名的现实研究来阐明这一表现。作者的主要发现是,解决方案的质量对(a)可供排序的法官数量,(b)如何将项目分配给法官,以及(c)法官的一致性/不一致性有多敏感。所有这些因素在现有文献中的大多数秩聚集算法中通常被认为是外生的。
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引用次数: 0
Impact of Retailer Generated Online Content on the Perceived Helpfulness of Product Reviews 零售商生成的在线内容对产品评论感知有用性的影响
Pub Date : 2018-04-01 DOI: 10.4018/IJISSC.2018040105
Anupama Dash, N. I. Shaikh
This article quantifies the impact of retailer generated content, such as information, comparisons, and reviews, which may not be helpful to the consumer. The article uses 42,636 reviews spanning 44 products that offer different combinations of the three-aforementioned retailer generated content to isolate the impact of each. Our results indicate that such content cannot replace the utility of the review but can make a significant contribution towards satisfying the consumers need for information and help. The results also indicate that the information contained in such retailer generated content is more important for search and less so for experience goods. These results have important implications for an online retailer or review platform investing in content creation and management.
本文量化了零售商生成内容(如信息、比较和评论)的影响,这些内容可能对消费者没有帮助。本文使用了42,636条评论,涵盖了44种产品,这些产品提供了上述三种零售商生成内容的不同组合,以隔离每种产品的影响。我们的研究结果表明,这些内容不能取代评论的效用,但可以对满足消费者对信息和帮助的需求做出重大贡献。结果还表明,这些零售商生成的内容中包含的信息对于搜索更重要,而对于体验商品则不那么重要。这些结果对在线零售商或评论平台投资内容创作和管理具有重要意义。
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引用次数: 0
Information Security and Ecosystems in Smart Cities: The Case of Dubai 智慧城市中的信息安全和生态系统:以迪拜为例
Pub Date : 2018-04-01 DOI: 10.4018/IJISSC.2018040103
Ahmed Bin Touq, A. Ijeh
The purpose of this article is to evaluate the impact of ecosystems on Information Security in Smart Cities using Dubai as a case study. Innovative interconnected systems can affect the integrity of the information used by residents and citizens if not properly secured. The case study research method was used to examine the impact of the Internet of Everything on secure information exchanges. Data collected from the case study was used to assess the smartness of the urban development in managing its communication processes and information assets in a secure and confidential manner. The limitations of the study are found in its focus on one single city. By evaluating processes used to obtain information from interconnected systems, steps can be taken that would help to reduce threats in thriving innovative urban environments. The findings support the theory and perceptions held by management practitioners and information security specialists.
本文的目的是评估生态系统对智能城市信息安全的影响,并以迪拜为例进行研究。创新的互联系统如果没有得到适当的保护,可能会影响居民和公民使用的信息的完整性。采用案例研究的方法,探讨了万物互联对信息安全交换的影响。从案例研究中收集的数据用于评估城市发展在以安全和保密的方式管理其通信过程和信息资产方面的智慧。这项研究的局限性在于它只关注了一个城市。通过评估用于从相互关联的系统获取信息的过程,可以采取有助于减少繁荣的创新城市环境中的威胁的步骤。研究结果支持了管理从业者和信息安全专家所持有的理论和看法。
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引用次数: 4
Evaluating the Accessibility of Computer Laboratories, Libraries, and Websites in Jordanian Universities and Colleges 评估约旦大学和学院计算机实验室、图书馆和网站的可及性
Pub Date : 2018-04-01 DOI: 10.4018/IJISSC.2018040104
Iyad Abu Doush, Ikdam Alhami
This article evaluates the accessibility computer laboratories, libraries, and web sites of five different institutions of higher education in Jordan. The evaluation is performed using a questionnaire and by expert visiting these institutions of higher education to check their accessibility according to a set of universal standard collected from the literature. The analysis of the results revealed a serious weakness in understanding, adopting and implementing web accessibility guidelines throughout nearly all evaluated Jordanian universities and colleges. On the other hand, the accessibility of computer laboratories and libraries the questionnaire answers show that there is environmental barrier and technological barrier for persons with disabilities to access such services. The article points out the importance of improving awareness, training staff and developers, and developing formal guidelines to improve the accessibility of universities and colleges services.
本文评估了约旦五所不同高等教育机构的计算机实验室、图书馆和网站的可访问性。评估采用问卷方式进行,并由专家访问这些高等教育机构,根据从文献中收集的一套通用标准检查其可及性。对结果的分析显示,在几乎所有接受评估的约旦大学和学院中,在理解、采用和实施网络可访问性准则方面存在严重缺陷。另一方面,计算机实验室和图书馆的可及性问卷调查结果显示,残疾人使用这些服务存在环境障碍和技术障碍。这篇文章指出了提高认识、培训工作人员和开发人员以及制定正式的指导方针以改善大学和学院服务的可及性的重要性。
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引用次数: 5
Promoting Indigenous Financial Inclusion: Improving ICT Access Within Rural Australia 促进土著金融包容性:改善澳大利亚农村的信息通信技术接入
Pub Date : 2018-04-01 DOI: 10.4018/IJISSC.2018040101
Michael D'Rosario
ThisarticledescribeshowthemajorityofAustralia’sindigenouscommunitieslivewithinisolated regionsandaretypicallycharacterizedbylevelsofdisadvantagenotevidencedwithinmainstream Australiansociety.Whilethereareanumberofreasonsfortheevidenceddisadvantages,accessto financialservicesandsocialservicesareacknowledgedaskeycontributors.Thearticleoutlinesthe roleofbankingsectorcompetitionandchangingbankingstructuresontheexclusionofindigenous peoplefrombankingservices.Itisclaimedhereinthataccess,marketing,price,andself-exclusionall servetopromotefinancialexclusion.Itispositedthatformsofaccessexclusionsuchasbankbranch accessandgeographicdispersionhaveservedasthekeystructuralimpedimentstoindigenousfinancial inclusion.Specifically,thisarticleconsidersthepotentialroleofadaptivecellulartechnologiesand communitytelecentresinaddressingfinancialexclusionwithinindigenouscommunities.Detailing successful ‘social banking’ models adopted in several developing countries, it is asserted that m-bankingcouldserveasapowerfultoolforinclusion. KeyWoRdS Manufacturing Industry, Partner Firms, Strategy and Policy, Supply Chain Management
ThisarticledescribeshowthemajorityofAustralia 'sindigenouscommunitieslivewithinisolated regionsandaretypicallycharacterizedbylevelsofdisadvantagenotevidencedwithinmainstream Australiansociety。Whilethereareanumberofreasonsfortheevidenceddisadvantages,accessto financialservicesandsocialservicesareacknowledgedaskeycontributors。Thearticleoutlinesthe roleofbankingsectorcompetitionandchangingbankingstructuresontheexclusionofindigenous peoplefrombankingservices。Itisclaimedhereinthataccess,marketing,price,andself-exclusionall servetopromotefinancialexclusion。Itispositedthatformsofaccessexclusionsuchasbankbranch accessandgeographicdispersionhaveservedasthekeystructuralimpedimentstoindigenousfinancial包容。Specifically,thisarticleconsidersthepotentialroleofadaptivecellulartechnologiesand communitytelecentresinaddressingfinancialexclusionwithinindigenouscommunities。Detailing在一些发展中国家成功采用的“社会银行”模式中,有人断言:m-bankingcouldserveasapowerfultoolforinclusion。关键词:制造业,合作伙伴,战略与政策,供应链管理
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引用次数: 0
Mobile Commerce Adoption From Consumers Perspective: The Case of Jordan 消费者视角下的移动商务应用:约旦案例
Pub Date : 2018-04-01 DOI: 10.4018/IJISSC.2018040102
R. Al-Dwairi, Laith M. K. Al-Shraideh, E. Abu-Shanab
In response, to little research focused on how Jordanians perceive and respond to m-commerce and the main factors that govern its adoption and use, this article proposes a conceptual model that extends the technology acceptance model TAM with important factors related to consumers and companies like perceived trust, perceived security, subjective norms and service quality. The proposed model was validated and then tested utilizing a sample of 200 students. Results indicate that a perceived ease of use, a perceived usefulness and service quality are the major drivers of m-commerce adoption among Jordanian users. In contrast perceived trust, perceived security, and subjective norms are not significant toward the adoption process. A detailed analysis and results follows this article.
针对约旦人如何看待和应对移动商务以及决定其采用和使用的主要因素的研究很少,本文提出了一个概念模型,该模型扩展了技术接受模型TAM,其中包含与消费者和公司相关的重要因素,如感知信任、感知安全、主观规范和服务质量。我们对所提出的模型进行了验证,然后利用200名学生的样本进行了测试。结果表明,感知易用性、感知有用性和服务质量是约旦用户采用移动商务的主要驱动力。而感知信任、感知安全感和主观规范对采用过程的影响不显著。本文随后给出了详细的分析和结果。
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引用次数: 6
Neural Networks and Statistical Analysis for Time and Cost Prediction Models of Urban Redevelopment Projects 城市改造项目时间和成本预测模型的神经网络与统计分析
Pub Date : 2017-10-01 DOI: 10.4018/IJISSC.2017100103
M. Gkovedarou, Georgios N. Aretoulis
Over the last few years, a plethora of public works have taken place, focusing towards urban renewal, in the greater Thessaloniki district. Municipality of Thessaloniki, provided data for twelve public projects of urban renewal. Mathematical models have been proposed for cost and time prediction based on regression analysis. Furthermore, the Fast Artificial Neural Network (FANN Tool) was applied, to predict the duration and the final cost of the project, using volume of earthwork, as input variable. Both approaches could facilitate project stakeholders, to forecast the projects' final delivery date and cost and provide early warnings for any deviation from the initial budget. The results indicate that neural networks perform better than regression analysis' models, in the case of urban renewal projects.
在过去几年中,在塞萨洛尼基大区进行了大量的公共工程,重点是城市更新。塞萨洛尼基市政府为12个城市更新公共项目提供数据。提出了基于回归分析的成本和时间预测的数学模型。此外,应用快速人工神经网络(FANN)工具,以土方工程量为输入变量,预测工程工期和最终成本。这两种方法都可以帮助项目利益相关者预测项目的最终交付日期和成本,并为任何偏离初始预算的情况提供早期预警。结果表明,在城市更新项目中,神经网络比回归分析模型表现得更好。
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引用次数: 0
Understanding Parents' Intention to Use a Learning Community Management System in K-12 Schools: An Application of the Unified Theory of Acceptance and Use of Technology Model 了解K-12学校家长使用学习社区管理系统的意向:技术接受与使用统一理论模型的应用
Pub Date : 2017-10-01 DOI: 10.4018/IJISSC.2017100104
Dawit Demissie, Abebe Rorissa, Anteneh Ayanso
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引用次数: 0
Inside the Black Box: Assessing TTO Performance 黑箱内部:评估TTO性能
Pub Date : 2017-10-01 DOI: 10.4018/IJISSC.2017100101
D. Resende, Xiaowen Yu, Sílvia Gaia, D. Gibson
Thisarticleusesanoriginalthree-phaseapproachforempiricalassessmentandcomparativeevaluation oftheefficiencyofuniversitytechnologytransfer.Itisbasedonanalysisofinputsandoutputsofa disclosurephasefollowedbyavalue-addphaseandafinallicensephase,usingamultidimensional framework.Theobjectiveis tofinduniversityTechnologyTransferOffice(TTO)efficiencyand effectivenesspatternsforeachphaseaswellasoverallTTprocesses.AnetworkDataEnvelopment Analysis(DEA)modelwasusedtoanalyzeanddescribethecomplicatedTToperationalprocesses usingAssociationofUniversityTechnologyManagersdatacollectedfrom90USuniversityTTOs fortheperiod2007-2013.ItwasconcludedthatthesampledTTOsweremostinefficientintheir value-add(2nd)phaseandthattheaverageoverallefficiencyaswellastheefficiencyofdisclosure (1st)andlicense(3rd)phasesdecreasedduringthelastfiveyearsofdataanalyzed.Inaddition,in linewithotherstudies,analysissupportsthecontentionthatthepresenceofmedicalschooldoesnot increaseTTefficiencyoreffectiveness.Thepresentresearch’scontributionsfocusonthreeareas: (1)AnalysingandmodellingTTOvalorizationandcommercializationprocesswithaUMLactivity diagramtoprovideaclearpictureofTTproceduresandprocesses;(2)Proposingathree-phaseDEA frameworkshowinginput/outputindicatorscloselyrelatedtoeachphaseofprocessesratherthan ablackboxorseparatedactivities;(3)OfferingastrategytoconductempiricalstudiesonTTO’s operationalefficiencytherebyhelpingtobetterunderstandfutureresearchoperationalproblems.
Thisarticleusesanoriginalthree-phaseapproachforempiricalassessmentandcomparativeevaluation oftheefficiencyofuniversitytechnologytransfer。Itisbasedonanalysisofinputsandoutputsofa disclosurephasefollowedbyavalue-addphaseandafinallicensephase,usingamultidimensional框架。Theobjectiveis tofinduniversityTechnologyTransferOffice(TTO)efficiencyand effectivenesspatternsforeachphaseaswellasoverallTTprocesses。AnetworkDataEnvelopment analyis_ (DEA)modelwasusedtoanalyzeanddescribethecomplicatedTToperationalprocesses usingAssociationofUniversityTechnologyManagersdatacollectedfrom90USuniversityTTOs fortheperiod2007-2013。ItwasconcludedthatthesampledTTOsweremostinefficientintheir value- add_(第二)phaseandthattheaverageoverallefficiencyaswellastheefficiencyofdisclosure(第一)andlicense(第三)phasesdecreasedduringthelastfiveyearsofdataanalyzed。Inaddition,in linewithotherstudies,analysissupportsthecontentionthatthepresenceofmedicalschooldoesnot increaseTTefficiencyoreffectiveness。Thepresentresearch 'scontributionsfocusonthreeareas: > (1)AnalysingandmodellingTTOvalorizationandcommercializationprocesswithaUMLactivity diagramtoprovideaclearpictureofTTproceduresandprocesses; > (2)Proposingathree-phaseDEA frameworkshowinginput/outputindicatorscloselyrelatedtoeachphaseofprocessesratherthan ablackboxorseparatedactivities; > (3)OfferingastrategytoconductempiricalstudiesonTTO ' s >operationalefficiencytherebyhelpingtobetterunderstandfutureresearchoperationalproblems。
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引用次数: 2
期刊
Int. J. Inf. Syst. Soc. Chang.
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