This paper empirically investigates the relationship between consumption structure, industrial structure and economic growth in Jinan City using vector autoregressive (VAR) model using 30 years of data from 1990-2020 in Jinan City. The results show that there is a two-way causal relationship between industrial structure and economic growth, and a two-way causal relationship between consumption structure and economic growth in Jinan City. Consumption structure can promote the optimization of industrial structure and further promote economic growth, while industrial structure does not play a proper role in promoting the regulation of consumption structure.
{"title":"Research on the Association of Consumption Structure With Industrial Structure and Economic Growth in Jinan City","authors":"Li Chen","doi":"10.20849/abr.v7i1.988","DOIUrl":"https://doi.org/10.20849/abr.v7i1.988","url":null,"abstract":"This paper empirically investigates the relationship between consumption structure, industrial structure and economic growth in Jinan City using vector autoregressive (VAR) model using 30 years of data from 1990-2020 in Jinan City. The results show that there is a two-way causal relationship between industrial structure and economic growth, and a two-way causal relationship between consumption structure and economic growth in Jinan City. Consumption structure can promote the optimization of industrial structure and further promote economic growth, while industrial structure does not play a proper role in promoting the regulation of consumption structure.","PeriodicalId":37159,"journal":{"name":"Asian Journal of Business Research","volume":"171 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83678181","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
While the pharmaceutical industry is rated as having less digital maturity than other industries, the changing environment, especially due to the COVID-19 pandemic, has been giving momentum to the rise of digital transformation (DT). This study explored the current status and background of DT on sales and how DT has been promoted in Japan based on 20 interviews with leaders and consultants in the pharmaceutical industry. The results showed that while their DT was still at an early stage, DT had been driven by external factors, including the pandemic, with commitment from top management. We identified four changing external factors and nine initiatives in relation to the new activities: three in the practical stage and six in the developing stage. An interesting aspect was that regulations might both promote and hinder DT in this industry combined with COVID-19. As there has been limited domain-specific research in DT of the pharmaceutical industry in Asia, the study is considered to contribute to both academic research and practice in Asian business.
{"title":"Digital Transformation Challenges in the Sales of Pharmaceutical Companies in Japan","authors":"Qinxian Liu, Yaxin Zhao, Taro Kamioka, Michihiko Nakamur","doi":"10.14707/ajbr.210115","DOIUrl":"https://doi.org/10.14707/ajbr.210115","url":null,"abstract":"While the pharmaceutical industry is rated as having less digital maturity than other industries, the changing environment, especially due to the COVID-19 pandemic, has been giving momentum to the rise of digital transformation (DT). This study explored the current status and background of DT on sales and how DT has been promoted in Japan based on 20 interviews with leaders and consultants in the pharmaceutical industry. The results showed that while their DT was still at an early stage, DT had been driven by external factors, including the pandemic, with commitment from top management. We identified four changing external factors and nine initiatives in relation to the new activities: three in the practical stage and six in the developing stage. An interesting aspect was that regulations might both promote and hinder DT in this industry combined with COVID-19. As there has been limited domain-specific research in DT of the pharmaceutical industry in Asia, the study is considered to contribute to both academic research and practice in Asian business.","PeriodicalId":37159,"journal":{"name":"Asian Journal of Business Research","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89219649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Noraini Nasirun, Thurasamy Ramayah, Shaiful Annuar Khalid, S. Shahruddin
Usually, business students perform better in entrepreneurship subjects as compared to non-business students. This study aims to compare performance between business and non-business students. Five variables (student engagement, student interactions, satisfaction, efficiency, and effectiveness) were included in the research framework as this study was underpinned by the Social Constructivism Approach. The study used a structured questionnaire to collect data from business students and nonbusiness students who were enrolled in the course Fundamental of Entrepreneurship. The data for the study was analyzed using SmartPLS 3.3.3. First, the invariance of measurement items was assessed using the Permutation analysis and then we ran a multigroup analysis to assess the measurement, structural model and group comparison. The results of this study reveal a significant difference between the positive direct effect between student interaction and effectiveness among business and non-business students. The results also show a significant difference between the indirect effect between student engagement and effectiveness among the compared groups. This study contributes to the literature within the spectrum of the Social Constructivism Approach. Moreover, the study outlines practical contributions to the higher learning institutions that use the online learning approach for large classrooms.
{"title":"Modeling Business vs Non-Business Students Blended Learning Experience: Invariance Assessment and Multigroup Analysis","authors":"Noraini Nasirun, Thurasamy Ramayah, Shaiful Annuar Khalid, S. Shahruddin","doi":"10.14707/ajbr.210114","DOIUrl":"https://doi.org/10.14707/ajbr.210114","url":null,"abstract":"Usually, business students perform better in entrepreneurship subjects as compared to non-business students. This study aims to compare performance between business and non-business students. Five variables (student engagement, student interactions, satisfaction, efficiency, and effectiveness) were included in the research framework as this study was underpinned by the Social Constructivism Approach. The study used a structured questionnaire to collect data from business students and nonbusiness students who were enrolled in the course Fundamental of Entrepreneurship. The data for the study was analyzed using SmartPLS 3.3.3. First, the invariance of measurement items was assessed using the Permutation analysis and then we ran a multigroup analysis to assess the measurement, structural model and group comparison. The results of this study reveal a significant difference between the positive direct effect between student interaction and effectiveness among business and non-business students. The results also show a significant difference between the indirect effect between student engagement and effectiveness among the compared groups. This study contributes to the literature within the spectrum of the Social Constructivism Approach. Moreover, the study outlines practical contributions to the higher learning institutions that use the online learning approach for large classrooms.","PeriodicalId":37159,"journal":{"name":"Asian Journal of Business Research","volume":"25 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86713097","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The power of innovative positioning technology and the prevalence of mobile handheld devices have benefited prominently the interactions between businesses and consumers via modern interactive marketing channels. Location-based advertising (LBA) is a salient instance. It is imperative for marketers to understand thoroughly a mechanism of consumers’ value perceptions in LBAs and the motivations for their buying decisions to advertised brands. A research model is constructed based on the Choice Value Model (CVM) to identify a range of important factors navigating perceived value, satisfaction and behavioral intentions toward LBAs. A survey of 306 mobile users in Vietnam was gathered. The findings revealed that content quality generates the strongest signal for predicting perceived value, whereas advertising perception is investigated to be the lowest indicator. Moreover, perceived value closely relates to satisfaction, continuance intention and buying inclination. Otherwise, satisfaction is unveiled as a necessary catalyst to quicken buying inclination in LBAs. Finally, theoretical implications and hints for Asian business are discussed.
{"title":"A Framework of Location-Based Advertising Effectiveness: Perspectives of Perceived Value and Satisfaction","authors":"Xu Le, Tran Hung Nguyen","doi":"10.14707/ajbr.210112","DOIUrl":"https://doi.org/10.14707/ajbr.210112","url":null,"abstract":"The power of innovative positioning technology and the prevalence of mobile handheld devices have benefited prominently the interactions between businesses and consumers via modern interactive marketing channels. Location-based advertising (LBA) is a salient instance. It is imperative for marketers to understand thoroughly a mechanism of consumers’ value perceptions in LBAs and the motivations for their buying decisions to advertised brands. A research model is constructed based on the Choice Value Model (CVM) to identify a range of important factors navigating perceived value, satisfaction and behavioral intentions toward LBAs. A survey of 306 mobile users in Vietnam was gathered. The findings revealed that content quality generates the strongest signal for predicting perceived value, whereas advertising perception is investigated to be the lowest indicator. Moreover, perceived value closely relates to satisfaction, continuance intention and buying inclination. Otherwise, satisfaction is unveiled as a necessary catalyst to quicken buying inclination in LBAs. Finally, theoretical implications and hints for Asian business are discussed.","PeriodicalId":37159,"journal":{"name":"Asian Journal of Business Research","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77831921","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Christopher Wan Sageng, H. Ting, H. Chang, Choi-Meng Leong, H. Ting
Travelling is considered one of the best ways to escape one’s day-to-day routine activities. Tourists’ travel is driven by several motivational factors, which lead them to plan or continue on a travel trip. However, since the emergence of COVID-19, travelling has become a major issue for the whole travel industry. The recent spread of Omicron makes most post-pandemic studies futile. Therefore, the purpose of this study was to examine the influence of motivation factors that affect tourists’ travel intention in the controlled pandemic context. The mediating role of perceived value and the moderating role of perceived travel risk were examined as well. The Stimulus-Organism-Response (S-O-R) theory was adopted as the theoretical foundation of the research framework. A quantitative online survey was used to collect data from 388 Malaysian and Taiwanese travelers. Partial least squares structural equation modelling (PLS-SEM) was employed to analyse the data. The results show that escape, kinship, and people are direct and indirect motivation factors that influence tourists’ intention to travel via perceived value. Notably travel risk indicated no moderating effect. The results of this study provide useful insights into tourists’ post-pandemic behaviour that offer practical implications for Asian business.
{"title":"Motivation Factors Driving Travel Intention in the Controlled Pandemic Context: Perspectives from Malaysian and Taiwanese Travellers","authors":"Christopher Wan Sageng, H. Ting, H. Chang, Choi-Meng Leong, H. Ting","doi":"10.14707/ajbr.210116","DOIUrl":"https://doi.org/10.14707/ajbr.210116","url":null,"abstract":"Travelling is considered one of the best ways to escape one’s day-to-day routine activities. Tourists’ travel is driven by several motivational factors, which lead them to plan or continue on a travel trip. However, since the emergence of COVID-19, travelling has become a major issue for the whole travel industry. The recent spread of Omicron makes most post-pandemic studies futile. Therefore, the purpose of this study was to examine the influence of motivation factors that affect tourists’ travel intention in the controlled pandemic context. The mediating role of perceived value and the moderating role of perceived travel risk were examined as well. The Stimulus-Organism-Response (S-O-R) theory was adopted as the theoretical foundation of the research framework. A quantitative online survey was used to collect data from 388 Malaysian and Taiwanese travelers. Partial least squares structural equation modelling (PLS-SEM) was employed to analyse the data. The results show that escape, kinship, and people are direct and indirect motivation factors that influence tourists’ intention to travel via perceived value. Notably travel risk indicated no moderating effect. The results of this study provide useful insights into tourists’ post-pandemic behaviour that offer practical implications for Asian business.","PeriodicalId":37159,"journal":{"name":"Asian Journal of Business Research","volume":"2016 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86511019","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Joumana A. Younis, H. Hejase, M. A. Abdallah, Salim M.I. Haddad, A. Hejase
The Higher Education Institutions (HEIs) in Lebanon have been heavily impacted since the COVID-19 pandemic outbreak. The majority of the institutions had to react to the sudden decision to go online. In fact, they had to develop unplanned E-learning programs to assure the academic year’s survival. In Lebanon, the Ministry of Education & Higher Education (MEHE) has ordered all educational institutions, public and private, to stop physical learning and start implementing E-learning through various online platforms. Because of Lebanon’s unprepared infrastructure, students in universities struggled to continue their studies and to keep pace with others who have better situations. The purpose of this study is to assess the factors that may impact the success of E-learning in Lebanese universities and that affect students’ satisfaction in adapting to this unplanned phase. The study is quantitative, explorative, descriptive and causal. A questionnaire was designed to collect primary data from 380 university students belonging to ten universities. Data analysis was carried out using the SPSS version 25 software. Several statistical techniques were performed including descriptive statistics and carrying out relational analysis via Factor Analysis (FA) and linear regression. Five constructs were defined namely, (1) Infrastructure, (2) Computer Skills, (3) E-Learning Content & Autonomy, (4) Support from others, and (5) Satisfaction. Results show that students’ satisfaction is strongly influenced by the other four internal (2) and external (2) factors. Findings will support a set of recommendation directed to decision makers in HEI and the MEHE officials.
{"title":"E-learning in the Lebanese Higher Education Institutions: An Assessment of Factors Leading to Students’ Satisfaction","authors":"Joumana A. Younis, H. Hejase, M. A. Abdallah, Salim M.I. Haddad, A. Hejase","doi":"10.20849/abr.v6i2.937","DOIUrl":"https://doi.org/10.20849/abr.v6i2.937","url":null,"abstract":"The Higher Education Institutions (HEIs) in Lebanon have been heavily impacted since the COVID-19 pandemic outbreak. The majority of the institutions had to react to the sudden decision to go online. In fact, they had to develop unplanned E-learning programs to assure the academic year’s survival. In Lebanon, the Ministry of Education & Higher Education (MEHE) has ordered all educational institutions, public and private, to stop physical learning and start implementing E-learning through various online platforms. Because of Lebanon’s unprepared infrastructure, students in universities struggled to continue their studies and to keep pace with others who have better situations. The purpose of this study is to assess the factors that may impact the success of E-learning in Lebanese universities and that affect students’ satisfaction in adapting to this unplanned phase. The study is quantitative, explorative, descriptive and causal. A questionnaire was designed to collect primary data from 380 university students belonging to ten universities. Data analysis was carried out using the SPSS version 25 software. Several statistical techniques were performed including descriptive statistics and carrying out relational analysis via Factor Analysis (FA) and linear regression. Five constructs were defined namely, (1) Infrastructure, (2) Computer Skills, (3) E-Learning Content & Autonomy, (4) Support from others, and (5) Satisfaction. Results show that students’ satisfaction is strongly influenced by the other four internal (2) and external (2) factors. Findings will support a set of recommendation directed to decision makers in HEI and the MEHE officials.","PeriodicalId":37159,"journal":{"name":"Asian Journal of Business Research","volume":"8 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90310168","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Argument quality has become an important variable that promotes consumers’ decision-making based on online reviews. It has two dimensions, perceived informativeness and perceived persuasiveness. Adopting dual-process theory, this study examines the effect of these two dimensions of argument quality on review adoption. Moreover, it investigates whether the relationships between argument quality and review adoption differ based on product type and review type. According to the multi-group analysis result, for attribute-centric reviews, search products have a better fit than experience products in the relationship of perceived informativeness and perceived persuasiveness, also for the relationship of perceived informativeness on review adoption, while experience products have a better fit than search products for the relationship of perceived persuasiveness on review adoption. For benefitcentric reviews, search products and experience products have no significant difference in any of the relationships. Furthermore, the result reveals that perceived persuasiveness mediates perceived informativeness and review adoption. The findings contribute to the understanding of the information adoption model with different review types and product types and help shopping websites develop better strategies for product recommendation reviews.
{"title":"Argument Quality and Review Adoption: Interaction Effect of Product and Review Type","authors":"Jiali Liu, Mincheol Kang, Tegegne Tesfaye Haile","doi":"10.14707/ajbr.210105","DOIUrl":"https://doi.org/10.14707/ajbr.210105","url":null,"abstract":"Argument quality has become an important variable that promotes consumers’ decision-making based on online reviews. It has two dimensions, perceived informativeness and perceived persuasiveness. Adopting dual-process theory, this study examines the effect of these two dimensions of argument quality on review adoption. Moreover, it investigates whether the relationships between argument quality and review adoption differ based on product type and review type. According to the multi-group analysis result, for attribute-centric reviews, search products have a better fit than experience products in the relationship of perceived informativeness and perceived persuasiveness, also for the relationship of perceived informativeness on review adoption, while experience products have a better fit than search products for the relationship of perceived persuasiveness on review adoption. For benefitcentric reviews, search products and experience products have no significant difference in any of the relationships. Furthermore, the result reveals that perceived persuasiveness mediates perceived informativeness and review adoption. The findings contribute to the understanding of the information adoption model with different review types and product types and help shopping websites develop better strategies for product recommendation reviews.","PeriodicalId":37159,"journal":{"name":"Asian Journal of Business Research","volume":"81 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83417965","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A crisis can trigger employees to engage in external communication behavior. However, the inconsistency of the findings of studies on megaphoning behavior suggests the relationship depends on the type of crisis. With the COVID-19 pandemic crisis, this study aims to examine the influence of employee-organization relations and symmetrical internal communication on employee external communication behavior. Data were collected from 400 employees of a state-owned company in Indonesia and analyzed using PLS-SEM. The result shows that good relations between employees and organization can encourage employees to stand up for the company, reduce employee’s intention to share negative communications, encourage employees to recognize crisis as a serious problem, can make employees feel more involved and less constrained in resolving the problems. Employees who feel that they could recognize the crisis tend to spread positive information and restraint from sharing negative information. Meanwhile, those who feel that they were involved in the crisis and less constrained in solving the problem do not influence their interest in spreading positive or negative information. The study finds that symmetrical communication between employees and their companies may encourage employees to spread positive information, but it did not affect their interest in disseminating negative information. Keywords: Employee-
{"title":"Employee External Communication Behavior during the COVID-19 Pandemic Crisis: Case-study of a State-Owned Company","authors":"Adam Priyo Perdana, Lusi Latifunnur, E. Hendriana","doi":"10.14707/ajbr.210104","DOIUrl":"https://doi.org/10.14707/ajbr.210104","url":null,"abstract":"A crisis can trigger employees to engage in external communication behavior. However, the inconsistency of the findings of studies on megaphoning behavior suggests the relationship depends on the type of crisis. With the COVID-19 pandemic crisis, this study aims to examine the influence of employee-organization relations and symmetrical internal communication on employee external communication behavior. Data were collected from 400 employees of a state-owned company in Indonesia and analyzed using PLS-SEM. The result shows that good relations between employees and organization can encourage employees to stand up for the company, reduce employee’s intention to share negative communications, encourage employees to recognize crisis as a serious problem, can make employees feel more involved and less constrained in resolving the problems. Employees who feel that they could recognize the crisis tend to spread positive information and restraint from sharing negative information. Meanwhile, those who feel that they were involved in the crisis and less constrained in solving the problem do not influence their interest in spreading positive or negative information. The study finds that symmetrical communication between employees and their companies may encourage employees to spread positive information, but it did not affect their interest in disseminating negative information. Keywords: Employee-","PeriodicalId":37159,"journal":{"name":"Asian Journal of Business Research","volume":"23 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73444767","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
On the grounds that psychological factors are increasingly used to better explain the purchase intention of customers towards electric vehicles (EVs), this study aims to examine the critical but less explored roles of resistance to change and the need for uniqueness in the purchase intention of EVs besides other conventional factors such as perceived value or personal norms. In doing so, this study would help governments and managers introduce effective measures to persuade customers to change from traditional internal combustion engine vehicles (ICEVs) to EVs. Data was collected from 175 respondents in Vietnam and PLS-SEM was utilized to analyze the theoretical model. The results illustrate that resistance to change has a significant impact on the purchase intention of EVs. In addition, perceived value has the most significant effects on willingness to pay and purchase intention of EVs. The need for uniqueness also impacts purchase intention through the willingness to pay.
{"title":"Resistance to Change and Purchase Intention of Electric Vehicles: Empirical evidence from Vietnam","authors":"Nguyen Gia Ninh","doi":"10.14707/ajbr.210108","DOIUrl":"https://doi.org/10.14707/ajbr.210108","url":null,"abstract":"On the grounds that psychological factors are increasingly used to better explain the purchase intention of customers towards electric vehicles (EVs), this study aims to examine the critical but less explored roles of resistance to change and the need for uniqueness in the purchase intention of EVs besides other conventional factors such as perceived value or personal norms. In doing so, this study would help governments and managers introduce effective measures to persuade customers to change from traditional internal combustion engine vehicles (ICEVs) to EVs. Data was collected from 175 respondents in Vietnam and PLS-SEM was utilized to analyze the theoretical model. The results illustrate that resistance to change has a significant impact on the purchase intention of EVs. In addition, perceived value has the most significant effects on willingness to pay and purchase intention of EVs. The need for uniqueness also impacts purchase intention through the willingness to pay.","PeriodicalId":37159,"journal":{"name":"Asian Journal of Business Research","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90777601","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Shahren Ahmad Zaidi Adruce, H. Ting, Chin-Hong Puah, Tze-Yin Lim, Sherrymina Kichin
Despite substantial extant literature on tourists’ visiting behavior, little is known about the intention to visit, revisit, and stay longer in an emerging destination. Sarawak is an emerging destination that has demonstrated the capability to attract tourists from China. The present study lays the groundwork for the exploration of Chinese tourists’ main motives to visit, revisit, and stay longer in Sarawak based on push and pull factors. A qualitative research design was adopted, following which 355 interviews were conducted over two stages of data collection. All transcriptions were then analyzed using thematic analysis. The findings revealed three categories related to the intention to visit Sarawak, namely “China residents who have not been to Sarawak”, “China residents who have been to Sarawak”, and “China residents who consider having a longer stay in Sarawak”. In addition, the pull and push factors influencing their visiting intention were assessed. This case study offers an explanatory model that informs local stakeholders on the significant motivation factors that attract Chinese tourists to Sarawak. From a managerial standpoint, local agencies, tourism promoters, and marketers could expend more resources to advertise Sarawak’s attractions, such as ethnic food, festivals, multi-cultural heritage, adventures, and nature.
{"title":"Visit, Revisit, or Stay Longer? A Case of Emerging Tourism Destination","authors":"Shahren Ahmad Zaidi Adruce, H. Ting, Chin-Hong Puah, Tze-Yin Lim, Sherrymina Kichin","doi":"10.14707/ajbr.210110","DOIUrl":"https://doi.org/10.14707/ajbr.210110","url":null,"abstract":"Despite substantial extant literature on tourists’ visiting behavior, little is known about the intention to visit, revisit, and stay longer in an emerging destination. Sarawak is an emerging destination that has demonstrated the capability to attract tourists from China. The present study lays the groundwork for the exploration of Chinese tourists’ main motives to visit, revisit, and stay longer in Sarawak based on push and pull factors. A qualitative research design was adopted, following which 355 interviews were conducted over two stages of data collection. All transcriptions were then analyzed using thematic analysis. The findings revealed three categories related to the intention to visit Sarawak, namely “China residents who have not been to Sarawak”, “China residents who have been to Sarawak”, and “China residents who consider having a longer stay in Sarawak”. In addition, the pull and push factors influencing their visiting intention were assessed. This case study offers an explanatory model that informs local stakeholders on the significant motivation factors that attract Chinese tourists to Sarawak. From a managerial standpoint, local agencies, tourism promoters, and marketers could expend more resources to advertise Sarawak’s attractions, such as ethnic food, festivals, multi-cultural heritage, adventures, and nature.","PeriodicalId":37159,"journal":{"name":"Asian Journal of Business Research","volume":"5 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87783349","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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