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Maintaining Customer Loyalty and Satisfaction in Service Recovery through Javanese Philosophy 透过爪哇哲学,维持顾客对服务的忠诚度及满意度
Q2 Social Sciences Pub Date : 2023-04-01 DOI: 10.14707/ajbr.230140
Zulganef Zulganef, S. A. Pratminingsih, Imanirrahma Salsabil
The concept of service failure and service recovery have been largely addressed in the literature. The aim of this study is to examine the relationship between perceived justice, customer engagement, customer satisfaction, and customer loyalty in the context of service recovery. This study also considers the moderating role of apology and diuwongke, a Javanese-Indonesian philosophy for treating others with dignity and respect, as a condition that can strengthen or weaken the influence of the variables. The population of this study is customers of three large state-owned banks in two provinces in Indonesia, with the number of samples of 430 respondents, chosen using purposive sampling technique. The data is collected through online survey with Google Forms and analyzed using SEM-PLS with PLSpredict. The findings indicate that perceived justice has a positive influence on customer engagement, while customer engagement positively influences customer satisfaction and loyalty. Customer satisfaction is found to mediate the relationship between customer engagement and customer loyalty. Furthermore, this finding prove that apology plays a moderating role in the relationship between perceived justice and customer satisfaction, such that the relationship is stronger when apology is high. Finally, diuwongke is also found to moderate the influence of customer engagement on customer satisfaction and customer loyalty.
服务故障和服务恢复的概念已经在文献中得到了很大的阐述。本研究的目的是探讨在服务补偿的背景下,知觉公平、顾客参与、顾客满意和顾客忠诚之间的关系。本研究还认为道歉和diuwongke(一种以尊严和尊重对待他人的爪哇-印度尼西亚哲学)的调节作用可以作为增强或削弱变量影响的条件。本研究的人口是印度尼西亚两个省的三家大型国有银行的客户,样本数量为430人,采用有目的抽样技术选择。数据通过Google Forms的在线调查收集,并使用SEM-PLS和plpredict进行分析。结果表明,公平感对顾客敬业度有正向影响,而顾客敬业度对顾客满意和顾客忠诚有正向影响。发现顾客满意在顾客敬业度和顾客忠诚之间起中介作用。此外,这一发现证明道歉在感知公平与顾客满意之间的关系中起调节作用,当道歉程度高时,这种关系更强。最后,我们还发现顾客敬业度对顾客满意和顾客忠诚具有调节作用。
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引用次数: 0
Assessing the Impacts of Tourism Climate Index and Holiday Climate Index on Tourism Demand in Malaysia 评估旅游气候指数和假日气候指数对马来西亚旅游需求的影响
Q2 Social Sciences Pub Date : 2023-04-01 DOI: 10.14707/ajbr.230142
Meng-Chang Jong, Chin-Hong Puah, Mohammad Affendy Arip
This study aims to investigate the impacts of climate change on tourism demand in Malaysia. To date, this is the first study to employ the tourism climate index (TCI) and the holiday climate index (HCI) to examine the linkage between climate variables and tourism demand in Malaysia. Both the TCI and the HCI were constructed by integrating several climatic variables – temperature, humidity, precipitation, cloud cover, duration of sunshine, and wind speed into a single numerical index. The climate indexes were theoretically based on the biometeorological literature to reflect human thermal comfort. This paper utilized the effective temperature to measure human thermal comfort based on the ASHRAE-55 standard and employed monthly data from 2010 through 2020. The weather data were gathered from The Weather Online. Meanwhile, the number of international tourist arrivals to Malaysia was collected from the Ministry of Tourism Malaysia. The empirical outcomes of this study show that both the TCI and the HCI illustrated similar trends with the tourist visitation pattern in Malaysia. These results indicate that the climatic conditions potentially affect demand in Malaysia’s tourism industry. Therefore, both the TCI and HCI provide valuable insights to the Malaysian government and key industry players to design tourism policies and products. Lastly, this study also contributes to the literature related to tourism studies.
本研究旨在探讨气候变化对马来西亚旅游需求的影响。迄今为止,这是第一个采用旅游气候指数(TCI)和假日气候指数(HCI)来研究马来西亚气候变量与旅游需求之间的联系的研究。TCI和HCI都是通过将几个气候变量(温度、湿度、降水、云量、日照时数和风速)整合成一个单一的数值指数来构建的。气候指数是在生物气象文献的基础上从理论上反映人体热舒适的。本文基于ASHRAE-55标准,采用2010 - 2020年的月度数据,采用有效温度测量人体热舒适性。天气数据是从天气在线收集的。与此同时,马来西亚旅游部收集了到马来西亚的国际游客人数。本研究的实证结果表明,TCI和HCI与马来西亚的游客访问模式呈现相似的趋势。这些结果表明,气候条件可能会影响马来西亚旅游业的需求。因此,TCI和HCI为马来西亚政府和主要行业参与者设计旅游政策和产品提供了有价值的见解。最后,本研究对旅游研究的相关文献也有贡献。
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引用次数: 0
Implications of Electronic Word-of-Mouth on Hotel Profitability: An Investigation beyond Room Revenue 电子口碑对酒店盈利能力的影响:一项超越客房收入的调查
Q2 Social Sciences Pub Date : 2023-04-01 DOI: 10.14707/ajbr.230141
K. Tan, S. Zou, Xiang Li
Interest has been growing in the financial impact of online reviews, an important form of electronic word-of-mouth (eWOM), on hotel performance. Existing research in this area is overwhelmingly focused on the relationship between online reviews and room-related revenue. For a more comprehensive understanding of online reviews’ financial impacts, this study investigates the value of these reviews relative to hotels’ non-room revenue, total revenue and gross operating profit (GOP). To the authors’ best knowledge, this study is the first to link hotels’ online reviews or any form of eWOM to GOP, a firm-level outcome. A panel dataset comprising the annual operating performance of 104 hotels in Asia was assembled and matched with 50,732 TripAdvisor reviews. Analyses indicated that review valence, variance and volume correlated to varying degrees with hotels’ GOP but demonstrated limited association with non-room revenue. Our findings also indicated that online reviews more strongly influenced room revenue and total revenue than non-room revenue and GOP. Overall, the positive effects associated with room revenue demonstrated selective generalizability to GOP. This in turn reflects the insufficiency of relying solely on room revenue indicators (i.e. average daily rate, occupancy and revenue per available room) to fully understand the impact of online reviews.
在线评论是一种重要的电子口碑(eom)形式,人们对在线评论对酒店业绩的财务影响越来越感兴趣。这一领域的现有研究绝大多数集中在在线评论和客房相关收入之间的关系上。为了更全面地了解在线评论对财务的影响,本研究调查了这些评论相对于酒店非客房收入、总收入和总营业利润(GOP)的价值。据作者所知,这项研究是第一次将酒店的在线评论或任何形式的eom与GOP联系起来,这是一个公司层面的结果。我们收集了亚洲104家酒店的年度运营业绩数据,并与TripAdvisor的50,732条评论进行了匹配。分析表明,点评价、方差和数量与酒店的GOP有不同程度的相关性,但与非客房收入的相关性有限。我们的研究结果还表明,在线评论对客房收入和总收入的影响比对非客房收入和GOP的影响更大。总体而言,与客房收入相关的积极影响表现出对GOP的选择性概括性。这反过来又反映了仅仅依靠客房收入指标(即平均每日房价、入住率和每间可用客房收入)来充分了解在线评论的影响的不足。
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引用次数: 0
Employer Image and Job Pursuit Intention in the New S-Curve Industries in Thailand: The Mediating Role of Organizational Attractiveness 泰国新s曲线产业雇主形象与求职意向:组织吸引力的中介作用
Q2 Social Sciences Pub Date : 2023-04-01 DOI: 10.14707/ajbr.230139
Kritkorn Nawakitphaitoon, Nanta Sooraksa
This study examines the mechanism through which organizational attractiveness links the association between employer image and job pursuit intention in Thailand’s new S-curve industries. It makes a significant contribution to research that examines how the pool of possible and young applicants in the developing economies of newly emerging industries can be enhanced. Structural equation modeling is used for data analysis. The findings, based on 520 third- and fourth-year undergraduate students from 20 public universities across Thailand, show that employer image is positively associated with job pursuit intention. Additionally, the association between employer image and job pursuit intention is partially mediated by organizational attractiveness. This is demonstrated using signaling theory and the theory of reasoned action as the overarching framework. Our findings have practical business implications. Specifically, recruiters should give job seekers information about their organizations, especially in the areas of training, job opportunities, and career development. This action can have two effects: it increases the attraction of job seekers to particular organizations; and it can encourage them to apply for jobs at the same organizations.
本研究探讨了泰国新s曲线产业中组织吸引力对雇主形象与求职意向之间关系的影响机制。它对研究如何在发展中经济体的新兴产业中增加潜在和年轻申请者的数量做出了重大贡献。采用结构方程模型进行数据分析。该研究对来自泰国20所公立大学的520名三年级和四年级本科生进行了调查,结果显示,雇主形象与求职意愿呈正相关。此外,组织吸引力在雇主形象与求职意向之间起部分中介作用。这是用信号理论和理性行为理论作为总体框架来证明的。我们的发现具有实际的商业意义。具体来说,招聘人员应该向求职者提供有关公司的信息,尤其是培训、工作机会和职业发展方面的信息。这种行为有两种效果:它增加了求职者对特定组织的吸引力;这可以鼓励他们申请同一家公司的工作。
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引用次数: 0
Impact of Brand Creation in Disaster-Afflicted Areas on the “Sense of Restoration”: The Case of MIGAKI-ICHIGO 灾区品牌创造对“恢复感”的影响——以miaki - ichigo为例
Q2 Social Sciences Pub Date : 2023-04-01 DOI: 10.14707/ajbr.230146
Satoshi Umeda
After the Great East Japan Earthquake, private companies became important agents for performing reconstruction support activities. This study examines the impact of the reconstruction support activities undertaken by private companies following the 2011 earthquake. It presents a new framework for classifying such activities, focusing on business startups and reconstruction using the case of MIGAKIICHIGO, a luxury fruit brand representing Tohoku that has become prominent in the decade since the earthquake. A semi-structured interview with GRA, Inc.’s representative director, Hiroki Iwasa, was conducted to review the company’s intentions a decade after the earthquake. I prepared four questions in advance and asked other questions responding to the interviewee’s answers. The results indicate that the value of startups in reconstruction assistance arises when a company starts and during its corporate growth. This growth highlights the possibility that such companies become long-lasting reconstruction actors when compared with the reconstruction support activities undertaken by other private companies. These findings could serve as a reference for manufacturers and advertising companies who are considering reconstruction support activities and contribute to improving the quality of stakeholders’ reconstruction support activities. It also has multidisciplinary value by combining management science with earthquake reconstruction science.
东日本大地震后,私营企业成为执行重建支持活动的重要代理人。本研究考察了2011年地震后私营企业所承担的重建支持活动的影响。它提出了一种对此类活动进行分类的新框架,以MIGAKIICHIGO为例,重点关注创业和重建。MIGAKIICHIGO是一个代表东北地区的奢侈水果品牌,在地震后的十年里声名鹊起。对GRA公司的代表董事Hiroki Iwasa进行了半结构化的采访,以回顾地震十年后该公司的意图。我提前准备了四个问题,并根据受访者的回答提出了其他问题。结果表明,创业公司在重建援助中的价值在公司成立和成长过程中产生。与其他私营公司进行的重建支助活动相比,这种增长突出表明,这些公司有可能成为持久的重建行动者。研究结果可为制造商和广告公司考虑开展重建支持活动提供参考,并有助于提高利益相关者重建支持活动的质量。将管理学与地震重建学相结合,具有多学科价值。
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引用次数: 0
The Role of Slow Food in Destination Image Development 慢食在目的地形象发展中的作用
Q2 Social Sciences Pub Date : 2023-04-01 DOI: 10.14707/ajbr.230144
Pichsinee Soonsap, A. Ashton, Timothy J. Lee
Wellness lifestyle trends have entered our everyday thoughts, especially since the Covid 19 pandemic. This paper explores how the slow food concept has a vital role in making tourist trips more fun and healthier at the same time. It shows how to develop a slow food destination image. A qualitative approach using in-depth interviews was employed, and Chiang Mai, Thailand was selected as the study area. A total of 29 tourists were interviewed. Content analysis was used to analyze data. The findings revealed three components for developing a slow food destination image: (a) functional attributes, referring to five aspects: environment, authentic food, slow food community, local facilitators, and service quality; (b) psychological attributes, comprising slow food logo and signs, and value perception; and (c) unique attributes, seeking uniqueness and creating events/festivals related to the slow food concept, especially the concept of a good, clean, and fair event.
健康生活方式的趋势已经进入我们的日常思维,特别是自2019冠状病毒病大流行以来。本文探讨了慢食概念如何在使旅游更有趣和更健康的同时发挥重要作用。它展示了如何塑造一个慢食目的地形象。采用深入访谈的定性方法,并选择泰国清迈作为研究区域。共有29名游客接受了采访。采用内容分析法对数据进行分析。研究结果揭示了慢食目的地形象塑造的三个要素:(a)功能属性,即环境、正宗美食、慢食社区、当地促进者和服务质量五个方面;(b)心理属性,包括慢食标志和标志,以及价值感知;(c)独特的属性,寻求独特性,创造与慢食概念相关的活动/节日,特别是一个好、干净、公平的活动概念。
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引用次数: 0
E-wallet Adoption amidst COVID Era: An Empirical Intervention with Extended UTAUT2 COVID时代的电子钱包采用:扩展UTAUT2的实证干预
Q2 Social Sciences Pub Date : 2023-04-01 DOI: 10.14707/ajbr.230145
Sarit Arora, Manpreet Kaur, Esha Jain
The aim of the study is to examine the factors affecting adoption of e-wallets in COVID era. UTAUT 2 model was adapted in the study to analyse behavioral intention of users towards e-wallets. Additionally, impact of three constructs namely, perceived risk, trust and perceived COVID threat along with the recognized factors of UTAUT 2 model was studied on behavioral intention of users towards e-wallets. Primary data was collected through questionnaire method from 358 respondents from Punjab (India). The results revealed that all the constructs of UTAUT 2 model influenced behavioural intention to adopt e-wallets except hedonic motivation. Perceived risk was not found as determinant of behavioural intention to adopt ewallets. Perceived COVID threat was found to be the most influential factor in predicting the behavioural intentions regarding e-wallets followed by trust and social influence. The decisions about marketing and regularizing of e-wallets in terms of its features, applications and its performance can be taken considering the findings of this study.
该研究的目的是研究影响新冠肺炎时代电子钱包采用的因素。本研究采用UTAUT 2模型来分析用户对电子钱包的行为意向。此外,研究了感知风险、信任和感知COVID威胁三个结构以及UTAUT 2模型的识别因素对用户电子钱包行为意向的影响。主要数据是通过问卷调查法从印度旁遮普省的358名受访者中收集的。结果表明,除享乐动机外,UTAUT 2模型的所有构式都影响电子钱包的行为意向。感知风险并不是采用电子钱包的行为意愿的决定因素。感知到的新冠病毒威胁是预测电子钱包行为意图的最重要因素,其次是信任和社会影响。考虑到本研究的结果,可以考虑电子钱包的功能、应用和性能方面的营销和规范化决策。
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引用次数: 0
What Drives Microfinance Provider's Financial Sustainability: The Moderating Role of National Governance Indicators (NGIs) 驱动小额信贷提供者财务可持续性的因素:国家治理指标的调节作用
Q2 Social Sciences Pub Date : 2023-04-01 DOI: 10.14707/ajbr.230143
S. Hamid, Padzil Mohd Hashim, A. Nassir
Microfinance providers have been known to provide programs to reduce poverty in rural areas. However, they are still facing the issue of sustaining the operations on a long-term basis. This study investigates the impact of organizational structure, outreach, leverage, liquidity, and operating cost on the financial sustainability of microfinance providers in South Asia, moderated by national governance. A financial sustainability index has been developed by using Principal Components Analysis (PCA), considering both conventional (ROA & ROE) and efficiency (OSS and FSS) measures. This study uses the two-step system GMM estimates to examine the impact of factors affecting the financial sustainability of microfinance providers in South Asia, covering 85 MFPs from India, 34 from Pakistan, and 30 from Bangladesh from 2006 to 2018. The finding reveals a strong and significant relationship between financial sustainability and its determinants. The average loan per borrower has a significant positive, and the cost per borrower has a significant negative impact on financial sustainability. Further analysis demonstrated that national governance indicators significantly moderated the association between financial sustainability and its determinants. The finding indicates that microfinance banks are more sustainable than non-bank microfinance providers. Further results reveal that GDP and inflation significantly impact the financial sustainability of microfinance providers in South Asia.
众所周知,小额信贷提供者提供了减少农村地区贫困的项目。但是,他们仍然面临着长期维持这些行动的问题。本研究探讨了组织结构、外延、杠杆、流动性和运营成本对南亚小额信贷提供者财务可持续性的影响,并受国家治理的调节。考虑到传统的(ROA和ROE)和效率(OSS和FSS)措施,利用主成分分析(PCA)开发了一个财务可持续性指标。本研究采用两步法GMM估计,考察了影响南亚小额信贷提供者财务可持续性的因素的影响,涵盖了2006年至2018年印度的85家小额信贷提供者、巴基斯坦的34家小额信贷提供者和孟加拉国的30家小额信贷提供者。这一发现揭示了财务可持续性与其决定因素之间的强大而重要的关系。每个借款人的平均贷款对财务可持续性有显著的正影响,而每个借款人的成本对财务可持续性有显著的负影响。进一步分析表明,国家治理指标显著调节了财务可持续性与其决定因素之间的关联。这一发现表明,小额信贷银行比非银行小额信贷提供者更具可持续性。进一步的结果表明,GDP和通货膨胀显著影响南亚小额信贷提供者的财务可持续性。
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引用次数: 0
Corporate governance and banking performance: A comparative study between Islamic and conventional banking sector in the context of Bangladesh 公司治理和银行绩效:孟加拉国背景下伊斯兰和传统银行业的比较研究
Q2 Social Sciences Pub Date : 2023-02-06 DOI: 10.55220/25766759.133
Israth Sultana
Corporate governance (CG) is a set of principles that should be included into every aspect of the firm in order to ensure accountability and responsibility. The purpose of this research is to look at the state of corporate governance (CG) in banking sector of conventional banks and Islamic banks. Because the rules, regulations, and operating processes of conventional and Islamic banks differ significantly, the corporate governance (CG) practices of these two banking sectors are likewise distinct. In this work, the authors attempt to give a clear comparative assessment of corporate governance (CG) practices in these two banking sectors. This research looked at four dimensions of corporate governance: board size, board diversity, board diversity, and CEO duality. Return on Equity (ROE) and Return on Assets (ROA) have been used to evaluate banking performance. Regression analysis is used to evaluate the banking performance of the said banking sectors. It is found that BS, IND and BD have positive impact on ROE in Islamic banks sample. On the other hand, in terms of the coefficient of independent variables from sample banks of conventional sector are found to be negative influence on ROE in where IND and CEO duality shows significant result. Both conventional and Islamic banks are under pressure to enhance their corporate governance (CG) practices, since both banking sectors are seeing considerable improvements. However, when compared to conventional banks, Islamic banks lag behind in terms of corporate governance (CG). Companies must comprehend the advantages of implementing strong governance techniques and accompanying activities that aid in enhancing financial performance.
公司治理(CG)是一套原则,应该包括在公司的各个方面,以确保问责制和责任。本研究的目的是研究传统银行和伊斯兰银行的银行部门的公司治理(CG)的状态。由于传统银行和伊斯兰银行的规章制度和操作流程有很大不同,这两个银行部门的公司治理(CG)实践也同样不同。在这项工作中,作者试图对这两个银行部门的公司治理(CG)实践进行明确的比较评估。这项研究考察了公司治理的四个维度:董事会规模、董事会多样性、董事会多样性和CEO二元性。净资产收益率(ROE)和资产收益率(ROA)一直被用来评估银行绩效。采用回归分析对上述银行部门的银行绩效进行评估。研究发现,在伊斯兰银行样本中,BS、IND和BD对ROE有正向影响。另一方面,在传统行业样本库的自变量系数方面,发现IND和CEO对偶性对ROE有显著影响。传统银行和伊斯兰银行都面临着加强公司治理(CG)实践的压力,因为这两个银行业都看到了相当大的改善。然而,与传统银行相比,伊斯兰银行在公司治理(CG)方面落后。公司必须理解实现强大的治理技术和伴随的有助于提高财务绩效的活动的优势。
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引用次数: 0
Effects of Environmental Sustainability Awareness and Altruism on Green Purchase Intention and Brand Evangelism 环境可持续性意识和利他主义对绿色购买意愿和品牌传播的影响
Q2 Social Sciences Pub Date : 2022-12-31 DOI: 10.14707/ajbr.220134
Bethel Grace M. Guiao, J. P. Lacap
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引用次数: 2
期刊
Asian Journal of Business Research
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