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Responsible Business – A Timely Introspection and Future Prospects 负责任的企业——及时的反思和未来的展望
Q2 Social Sciences Pub Date : 2022-08-31 DOI: 10.14707/ajbr.220124
H. Ting
The concept of responsible business is well-known, but not necessarily known well. In this editorial, we seek to conduct a timely introspection of the term, clarifying its definition and characteristics, and launching future research prospects for scholars. Within this vein, it is evident that there is overall consensus as to the principles of responsible business, though there are ongoing debates as to how the term is manifested across different contexts comprising stakeholders with various priorities. For this reason, we argue that a contextual approach is needed, and that businesses need to align their organizational goals with wider expectations on environmental, social and corporate governance outcomes as informed by their ecosystems. Future studies should then be directed towards unpacking some of these cultural influences, and the effectiveness of the quadruple helix (business, academia, industry and society) in delivering responsible business outcomes. These can likewise be undertaken through cross-comparative and longitudinal studies to elucidate global best practices.
负责任企业的概念是众所周知的,但并不一定熟知。在这篇社论中,我们试图对这个术语进行及时的反思,澄清其定义和特征,并为学者们提出未来的研究前景。在这种情况下,很明显,对于负责任的商业原则,人们达成了总体共识,尽管关于如何在由不同优先级的利益相关者组成的不同环境中体现这一术语仍在进行辩论。因此,我们认为需要一种情境方法,企业需要将其组织目标与生态系统对环境、社会和公司治理结果的更广泛期望保持一致。未来的研究应侧重于揭示这些文化影响,以及四螺旋结构(商业、学术界、工业和社会)在提供负责任的商业成果方面的有效性。同样可以通过交叉比较和纵向研究来阐明全球最佳做法。
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引用次数: 0
Exploring Green Purchase Intention of Fashion Products: A Transition Country Perspective 转型国家视角下的时尚产品绿色购买意愿研究
Q2 Social Sciences Pub Date : 2022-08-31 DOI: 10.14707/ajbr.220129
P. Nguyen, Nam D. Vo, Nguyen-Nhu-Y Ho
Academic marketing scholars have paid considerable attention to the green purchasing intention of fashion products. From the perspective of transition countries, research on environmental awareness and consumers' attitude toward green purchasing is extremely limited, particularly for fashion products. The purpose of this study is to examine the factors that influence the green purchase intention of fashion products from the perspective of Vietnam, a transition country. This study used an integrated research model by combining the Value Identity Personal Norm Model and the Theory of Planned Behavior. This model was used to determine how Vietnamese consumers plan to buy green products in the fashion industry. Notably, personal norms and the attitudes of consumers are two mediators in the research model. To collect data, a self-administered questionnaire survey was conducted in the three largest cities in Vietnam. Three hundred and forty-eight valid responses were analyzed using the SmartPLS 3.0 software for partial least squares structural equation modeling. Findings indicate that environmental self-identity and personal norms have a significant influence on attitude toward green fashion purchase intention. In turn, the strongest predictor of green purchase intention is the attitude, followed by subjective norms and perceived behavioral control. As a result, solutions are proposed for marketers and government bodies to change their approach to promoting green purchasing behavior in the Vietnamese apparel industry.
学术界营销学者对时尚产品的绿色购买意愿给予了相当的关注。从转型国家的角度来看,对环境意识和消费者绿色购买态度的研究非常有限,尤其是对时尚产品的研究。本研究旨在以转型国家越南为视角,探讨影响时尚产品绿色购买意愿的因素。本研究采用价值认同、个人规范模型与计划行为理论相结合的综合研究模式。该模型用于确定越南消费者如何计划购买时尚行业的绿色产品。值得注意的是,在研究模型中,个人规范和消费者态度是两个中介。为了收集数据,在越南三个最大的城市进行了一项自我管理的问卷调查。采用SmartPLS 3.0软件进行偏最小二乘结构方程建模,对348份有效问卷进行分析。研究发现,环境自我认同和个人规范对绿色时尚购买意愿有显著影响。对绿色购买意向的最强预测因子是态度,其次是主观规范和感知行为控制。因此,本文为营销商和政府机构提出了解决方案,以改变他们在越南服装行业促进绿色购买行为的方法。
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引用次数: 0
Market Isomorphism and Mobile Commerce Adoption in The Omnichannel: A Systematic Literature Review 全渠道中的市场同构与移动商务采用:系统文献综述
Q2 Social Sciences Pub Date : 2022-08-31 DOI: 10.14707/ajbr.220131
Tiu Chai Hui, D. A. A. Marikan
Intense competition in the online retailing arena is transforming retailing systems to include mobile commerce resulting in increasing challenges to retailers since adoption is voluntary and changing consumer expectations shaped by circumstances, norms, and the need for new technology adaptations. As consumer behaviour is easily affected by the increasing social interactions through social networking media, the human and social factors that technology adoption theories lacks were commonly added into the studies to improve predictive capabilities. Therefore, this study investigates the social dimension’s effects on technology adoption by adopting the institutional theory concept i.e., isomorphism, and conducting a systematic literature review exercise basing on the PRISMA framework. Articles review found organisation adoption studies commonly adapted institutional theory, but scarcity on consumer technology adoption. Isomorphic forces (i.e., coercive pressures, mimetic pressures, normative pressures) would significantly affect technological adoption and apply to both organisational and consumer adoption because individual behaviour detects successful adoption. By understanding market isomorphic forces, retailers could use the facts to formulate marketing strategies. The systematic literature review also showed variation in technology adoption because of cultural differences, norms, demographics, etc. Market isomorphism inclusion in consumer adoption studies is scarce. Recommendation for inclusion is encouraged for further investigation into its discriminant validity and definitions.
在线零售领域的激烈竞争正在将零售系统转变为包括移动商务在内的零售系统,这给零售商带来了越来越多的挑战,因为采用移动商务是自愿的,而且消费者的期望也在改变,这取决于环境、规范和对新技术适应的需求。由于消费者行为容易受到社交媒体日益增加的社会互动的影响,因此通常会在研究中加入技术采用理论所缺乏的人和社会因素,以提高预测能力。因此,本研究采用制度理论的同构概念,对社会维度对技术采用的影响进行了研究,并基于PRISMA框架进行了系统的文献综述。文章综述发现,组织采用研究普遍采用制度理论,但对消费者技术采用的研究较少。同构力(即强制压力、模仿压力、规范压力)将显著影响技术采用,并适用于组织和消费者的采用,因为个人行为可以检测到成功的采用。通过了解市场同构力,零售商可以根据事实制定营销策略。系统的文献综述还显示,由于文化差异、规范、人口统计等因素,技术采用也存在差异。消费者采用研究中市场同构的内容很少。鼓励建议列入,以便进一步调查其区别有效性和定义。
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引用次数: 0
Managing Media Relationships among Asian Organizations: A Grounded Theory Approach 管理亚洲组织之间的媒体关系:一个扎根的理论方法
Q2 Social Sciences Pub Date : 2022-08-31 DOI: 10.14707/ajbr.220127
L. Lee, L. Yip, Kara Chan, B. Barnes
Asian organizations need to engage media to establish trust and reputation. This research examines the phenomenon of press engagement, focusing on the relationship between public relations professionals of organizations and journalists. The study draws on both the public relations and relationship marketing literature to examine the efficacy surrounding various press engagement strategies. Eighteen indepth interviews were conducted with journalists from broadcast, print, and online media in Hong Kong. The results were analyzed using a grounded theory approach. Four press engagement themes emerged, including role reinforcement, responsiveness, social justice and segregation. These themes provide guidance for Asian businesses and organizations to develop their media relationship strategies. As there is no study that has investigated PR-journalist dyad relationshipsfrom the angle of the PR and customer engagement literature, this study offers new insights on organizational relationship marketing within a corporate communication context.
亚洲组织需要借助媒体来建立信任和声誉。本研究考察了新闻参与现象,重点关注组织公共关系专业人员与记者之间的关系。该研究借鉴了公共关系和关系营销的文献来研究围绕各种新闻参与策略的功效。对香港广播、印刷和网络媒体的记者进行了18次深度采访。使用扎根理论方法对结果进行了分析。出现了四个新闻参与主题,包括角色强化、回应、社会正义和隔离。这些主题为亚洲企业和组织制定媒体关系策略提供了指导。由于没有研究从公关和客户参与文献的角度调查公关和记者的二元关系,本研究为企业传播背景下的组织关系营销提供了新的见解。
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引用次数: 0
Proximity and Retail Loyalty: Mediation of Time Convenience 邻近与零售忠诚度:时间便利的中介作用
Q2 Social Sciences Pub Date : 2022-08-31 DOI: 10.14707/ajbr.220130
Elisabeth Supriharyanti, Deatri Arumsari Agung, Yulika Rosita Agrippina, Febianus Eka Yudha Wibiamto, Budi Pratama
The success of convenience stores is not only the proximity factor but also time, especially for postmodern individuals who are characterized by the need for speed and social interaction. Research linking proximity and time is still very limited, while the two variables are closely related to shopping activities. This study aims to examine the relationships between both material and immaterial proximity to retail loyalty; and the mediating role of time management and time saving (time convenience). This study used quantitative methods by means of PLS, where a total of 150 responses were collected from minimarket consumers in residential areas in Indonesia using a purposive sampling method. The results show that access, functional and social proximities affect time management, while time saving factors are only functional and relational proximities. Both time management and time saving have a positive relationship with loyalty. The mediation test found that time management mediates the effects of access, functional and social proximities on loyalty. Meanwhile, time saving mediates the effects of functional and relational proximities on loyalty. This finding mainly fills a gap in research that is still limited in linking the immaterial dimensions of intimacy and customer loyalty. This research enriches the concept of location for the service industry, especially retailers and provides practical implications in store operational management.
便利店的成功不仅仅是距离因素,还有时间因素,尤其是对于那些以速度和社会互动为特征的后现代个体来说。将距离和时间联系起来的研究仍然非常有限,而这两个变量与购物活动密切相关。本研究旨在探讨物质与非物质接近度对零售忠诚度的影响;以及时间管理与时间节约(时间便利)的中介作用。本研究采用定量方法,通过PLS的手段,其中共有150个回应收集从印尼的居民区的小市场消费者使用有目的的抽样方法。结果表明:交通、功能和社会邻近性影响时间管理,而节省时间的因素仅为功能邻近性和关系邻近性。时间管理和时间节约都与忠诚度呈正相关。中介检验发现,时间管理在获取、功能和社会接近度对忠诚的影响中起中介作用。同时,时间节约在功能邻近和关系邻近对忠诚的影响中起中介作用。这一发现主要填补了研究的空白,在联系亲密度和客户忠诚度的非物质维度方面仍然有限。本研究丰富了服务业,特别是零售商的选址概念,并为商店运营管理提供了实际意义。
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引用次数: 0
The Factors influencing Value Creation of Halal Logistics Service during Crisis: A Case Study of Halal Logistics Service Providers in Thailand 危机中影响清真物流服务价值创造的因素——以泰国清真物流服务商为例
Q2 Social Sciences Pub Date : 2022-08-31 DOI: 10.14707/ajbr.220126
Thapanee Ruangsriroj, Adisak Suvittawat
This study aims to investigate the causal factors influencing value creation of halal logistics services during the business crisis caused by COVID-19. The study constructs a model to explain the causal factors in relation to resources dimension, risk management, and innovation solution. It uses a questionnaire survey to collect data from 200 Thai logistics service providers experienced in delivering logistics services for healthy and safe halal, agricultural, and food products. The findings reveal a positive association between innovation solution and value creation. This implies that, during crises, the use of tangible and intangible resources can help organizations gain competitive advantage. The innovation of halal logistics services can help organizations maximize the use of their limited resources. Risk management can positively influence value creation by identifying, evaluating, and preventing the risks associated with halal supply chain management. The innovation solutions and risk management mediate the relationship between resource dimensions and value creation. These findings can guide halal logistics providers during crises to deliver value in markets with a high Muslim population and consumer demand for highquality goods and services.
本研究旨在探讨在新冠疫情引发的商业危机中影响清真物流服务价值创造的原因。本研究构建了资源维度、风险管理和创新解决方案三者之间的因果关系模型。它采用问卷调查的方式收集了200家泰国物流服务提供商的数据,这些物流服务提供商在提供健康和安全的清真食品、农产品和食品的物流服务方面经验丰富。研究结果揭示了创新解决方案与价值创造之间的正相关关系。这意味着,在危机期间,使用有形和无形的资源可以帮助组织获得竞争优势。清真物流服务的创新可以帮助组织最大限度地利用其有限的资源。通过识别、评估和预防与清真供应链管理相关的风险,风险管理可以积极地影响价值创造。创新解决方案和风险管理调解了资源维度与价值创造之间的关系。这些发现可以指导清真物流供应商在危机期间在穆斯林人口众多、消费者对高质量商品和服务有需求的市场中创造价值。
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引用次数: 5
Are Stock Prices Aligned with Investors’ Expectations? Evidence from Financial Sector 股票价格与投资者预期一致吗?来自金融部门的证据
Q2 Social Sciences Pub Date : 2022-04-06 DOI: 10.55220/25766759.v7i1.119
Victor Bahhouth, R. González, W. Thomas
Stock prices change as news become available about businesses; the change in price process is a reflection of financial markets’ expectations about firms’ performance. Consequently both, financial measures & fundamental measures change as a result. Researchers explored how well the financial measures explain firms’ performance and future stock price movements. The purpose of this study is to explore if the volatility of financial measures are better predictors of stock price movements – an empirical evidence from the financial sector during 2008 market correction. Study develops a two-step scenario is developed; 1- The first step examines the use of the financial measures as leading measures to project stock price movement during 1998 and 2007 period. 2- The second step examines the co-movement of financial measures volatility with stock prices during the same period. Study shows evidence that the co-movement between Price/ Book volatility and that of stock price during 2008 market correction is significant and consistent across the six main financial industries.
随着有关企业的消息的公布,股价也会发生变化;价格过程的变化反映了金融市场对企业业绩的预期。因此,财务措施和基本措施都发生了变化。研究人员探索了财务指标对公司业绩和未来股价走势的解释程度。本研究的目的是探讨金融指标的波动性是否能更好地预测股价走势——2008年市场调整期间金融部门的经验证据。研究发展分为两步方案发展;第一步考察了1998年和2007年期间使用财务指标作为预测股价走势的主要指标。第二步考察同一时期金融指标波动率与股票价格的共同运动。研究表明,在2008年市场调整期间,六个主要金融行业的股价/账面波动率与股价波动率之间的共同运动是显著和一致的。
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引用次数: 0
Factors Influencing the Behavioral and Purchase Intention on Live-streaming Shopping 影响直播购物行为和购买意愿的因素
Q2 Social Sciences Pub Date : 2022-04-01 DOI: 10.14707/ajbr.220119
Darlin Apasrawirote, Kritcha Yawised
This empirical research study aimed to examine factors influencing consumer’s behavioral intentions to purchase products via live-streaming services. This study proposed four key factors, namely customer perception, marketing mix, content marketing, and influencer, and tested their relationships with the perceived value and attitude through consumer’s behavior. At the same time, the path analysis of the perceived value and attitude was conducted to reveal the relationships with consumer’s behavioral intentions through consumer’s online purchase intention. The proposed theoretical model comprised relevant variables developed from the current literature on digital marketing disciplines under three theoretical strands, where the Theory of Planned Behavior (TPB) was established as the main theory. The study tested the structural model using cross-sectional data. Purposive sampling was used to administer a questionnaire to 198 participants who had experience with livestreaming online shopping, and the data was analyzed using the Partial Least Squares (PLS) approach and regression analysis. The findings showed that customer perception and marketing mix had significant positive impacts on perceived value. Content marketing and influencer marketing also had positive relationships with consumer’s attitudes. Moreover, consumer’s perceived value and attitudes influenced their behavior and actions. These results reaffirmed the positive role of consumer’s behavioral intentions in their online purchase intentions.
本实证研究旨在探讨影响消费者通过直播服务购买产品的行为意愿的因素。本研究提出了顾客感知、营销组合、内容营销和影响者四个关键因素,并通过消费者行为检验了它们与感知价值和态度的关系。同时,对感知价值和态度进行路径分析,通过消费者在线购买意愿揭示其与消费者行为意愿的关系。提出的理论模型包含了从当前数字营销学科的文献中发展出来的相关变量,分为三个理论流派,其中计划行为理论(TPB)被确立为主要理论。该研究使用横截面数据对结构模型进行了测试。采用目的性抽样的方法,对198名有过网络直播购物经历的参与者进行问卷调查,采用偏最小二乘法和回归分析法对数据进行分析。研究发现,顾客认知和营销组合对感知价值有显著的正向影响。内容营销和网红营销也与消费者的态度呈正相关。此外,消费者的感知价值和态度影响他们的行为和行动。这些结果再次肯定了消费者行为意向在其在线购买意向中的积极作用。
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引用次数: 17
Older Consumers’ Perceptions of Advertising with Celebrity Endorsement 老年消费者对名人代言广告的认知
Q2 Social Sciences Pub Date : 2022-04-01 DOI: 10.14707/ajbr.220117
Fei Fan, Kara Chan, Yan Wang
As most of the developed societies are ageing, how to engage older consumers in advertising has become important to marketing communication practitioners. A qualitative study was conducted in March 2021 by interviewing a convenience sample of 20 persons aged 50 to 64 in China. Interviewees most often recalled celebrity endorsers who frequently appear in popular TV dramas. Source attractiveness was the main reason for recalling the celebrity endorsers. Source attractiveness, source credibility, and congruency with image of the brand, as well as moral qualities of celebrities were frequently reported as major factors that brands should consider when selecting an endorser. Interviewees perceived that credibility of endorsers was closely related to their moral behavior. Regarding advertising effect, interviewees perceived that advertisements with celebrity endorsement could enhance brand awareness, create positive feelings about the brand, and enhance purchase intention. Interviewees perceived that traditional celebrities enjoy a higher level of credibility and persistence of popularity than online influencers. The study discusses the theoretical implications for whether the main theories of celebrity endorsement are applicable to older people in China as well as the practical implications for marketing communications.
随着大多数发达社会的老龄化,如何吸引老年消费者参与广告已经成为营销传播从业者的重要问题。一项定性研究于2021年3月在中国进行,采访了20名年龄在50至64岁之间的人作为方便样本。受访者最常想起的是经常出现在热门电视剧中的明星代言人。来源吸引力是回忆名人代言人的主要原因。来源吸引力、来源可信度、与品牌形象的一致性以及名人的道德品质经常被报道为品牌在选择代言人时应该考虑的主要因素。受访者认为,代言人的可信度与其道德行为密切相关。在广告效果方面,受访者认为名人代言广告可以提高品牌知名度,产生对品牌的正面感受,增强购买意愿。受访者认为,与网红相比,传统名人的可信度和人气持久性更高。本研究探讨了名人代言的主要理论是否适用于中国老年人,以及对营销传播的实际意义。
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引用次数: 0
Psychological Distress Model towards Human Resource Performance in Islamic Spiritual Intelligence Context 伊斯兰精神智力背景下人力资源绩效的心理困扰模型
Q2 Social Sciences Pub Date : 2022-04-01 DOI: 10.14707/ajbr.220120
M. Anwar, Muafi Muafi, Widodo Widodo, J. Suprihanto
This study aims to empirically examine and analyze the role of Islamic spiritual intelligence in managing psychological distress and employee performance in the context of Baitul Mal al-Tamwil (BMT) in Yogyakarta Special Region (DIY), Indonesia. This study involves the managers and employees of BMT in DIY as the research subject. From the survey carried out, there are 194 data that can be processed for further analysis. This study uses SEM technique as the analytical tool with AMOS 21 to examine the data. This study has confirmed several findings, namely: (1) formal justice and psychological distress has a significant effect on employee performance; (2) formal justice and social justice has a significant effect on psychological distress; (3) psychological distress mediates the effect of social justice on employee performance; and (4) Islamic spiritual intelligence moderates the effect of psychological distress on employee performance. This study is expected to be able to be a reference for practitioners, especially in the field of human resource management in minimizing psychological distress and improving employee performance. Furthermore, the concept of Islamic spiritual intelligence can be used to increase responsibility in an exchange relationship in order to achieve the aspects of justice, both formally and socially.
本研究旨在以印尼日惹特区(DIY)的Baitul Mal al-Tamwil (BMT)为背景,实证检验和分析伊斯兰精神智力在管理心理困扰和员工绩效中的作用。本研究以DIY中BMT的管理人员和员工为研究对象。从进行的调查中,有194个数据可以处理以作进一步分析。本研究使用扫描电镜技术作为分析工具,用AMOS 21对数据进行检验。本研究证实了以下几个发现:(1)形式公正和心理困扰对员工绩效有显著影响;(2)形式公正和社会公正对心理困扰有显著影响;(3)心理困扰在社会公正对员工绩效的影响中起中介作用;(4)伊斯兰精神智力调节了心理困扰对员工绩效的影响。本研究可望为实务人员,特别是人力资源管理领域的实务人员,在减少心理困扰及提高员工绩效方面提供参考。此外,伊斯兰精神智慧的概念可以用来增加交换关系中的责任,以便在正式和社会上实现正义。
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引用次数: 1
期刊
Asian Journal of Business Research
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