Technology moves with a rapid pace and it has touched every aspect of the hospitality industry. Nowadays, this huge industry is facing significant technological changes especially in the hotel sector. With the continuing growth of modern technologies in hotel management (e.g. SaaS, PMS, CRM, smart devices, Internet of things), and other aspects of industry 4.0, readiness of sector representatives to adopt such new technological advancements appears as a worthy research topic. This research aimed to identify the adoption of SaaS (Software as a Service) technology in small and medium-sized hotels in Tirana, Albania and measure hotel owners/managers’ willingness to implement this technology in their properties. As part of the data collection process, a structured interview was conducted with 75 hotel owners and managers. Results show that SaaS technology implementation is very limited in the sampled hotels. Majority of the sampled hotels extensively rely on traditional property management systems. Nevertheless, other findings of the study show that hotel managements demonstrate high willingness to implement SaaS system in their hotel management. This willingness was found to be more prevalent among newly hired, more educated, younger managers as compared to older age hotel owners. A number of implications are discussed for local authorities, SaaS marketers and hotel managements to implement SaaS system in small and medium-sized hotels in Tirana.
{"title":"ADOPTION OF SOFTWARE AS A SERVICE (SAAS) IN SMALL AND MEDIUM-SIZED HOTELS IN TIRANA","authors":"A. Kruja, Xhimi Hysa, T. Duman, Ava Tafaj","doi":"10.33776/ET.V9I2.3625","DOIUrl":"https://doi.org/10.33776/ET.V9I2.3625","url":null,"abstract":"Technology moves with a rapid pace and it has touched every aspect of the \u0000hospitality industry. Nowadays, this huge industry is facing significant \u0000technological changes especially in the hotel sector. With the continuing growth \u0000of modern technologies in hotel management (e.g. SaaS, PMS, CRM, smart \u0000devices, Internet of things), and other aspects of industry 4.0, readiness of \u0000sector representatives to adopt such new technological advancements appears \u0000as a worthy research topic. This research aimed to identify the adoption of SaaS \u0000(Software as a Service) technology in small and medium-sized hotels in Tirana, \u0000Albania and measure hotel owners/managers’ willingness to implement this \u0000technology in their properties. As part of the data collection process, a \u0000structured interview was conducted with 75 hotel owners and managers. Results show that SaaS technology implementation is very limited in the \u0000sampled hotels. Majority of the sampled hotels extensively rely on traditional \u0000property management systems. Nevertheless, other findings of the study show \u0000that hotel managements demonstrate high willingness to implement SaaS \u0000system in their hotel management. This willingness was found to be more \u0000prevalent among newly hired, more educated, younger managers as compared \u0000to older age hotel owners. A number of implications are discussed for local authorities, SaaS marketers \u0000and hotel managements to implement SaaS system in small and medium-sized \u0000hotels in Tirana.","PeriodicalId":37221,"journal":{"name":"Enlightening Tourism","volume":"9 1","pages":"137-167"},"PeriodicalIF":0.0,"publicationDate":"2019-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41444226","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
J. A. García, Claudia Patricia Maldonado Erazo, M. D. L. C. D. R. Rama, María Dolores Sánchez Fernández
The objective of this research work is to know, through a bibliometric and bibliographic analysis, the research that on Creative Tourism, in small cities and/or rural areas, has been carried out until now. The work methodology is developed through a descriptive-quantitative bibliometric analysis, applying different bibliometric indicators, providing information on the evolution of the research, identifying the researchers or groups working on this subject, the disciplines from which it is studied and the means, through which the results are disseminated. In addition, a bibliographic analysis of the content of the identified studies is carried out, to know the results achieved as well as the methodology used in the investigations. The bibliographic material to be analyzed is obtained using a methodology of tracking in the international databases Web of Science (WoS) and Scopus. The results, collected in a database, are made up of a small number of investigations, focused mostly on the study of relevant cases of success due to the effects of diversification of the economy, or the development of capacities that have enabled to create a different tourist potential and with identity to attract tourists in these areas.
本研究工作的目的是通过文献计量学和书目分析，了解到目前为止在小城市和/或农村地区开展的创意旅游研究。工作方法是通过描述性定量文献计量学分析制定的，应用不同的文献计量学指标，提供有关研究演变的信息，确定研究该主题的研究人员或小组，研究该主题的学科以及传播结果的手段。此外，对已确定的研究内容进行书目分析，以了解所取得的结果以及调查中使用的方法。要分析的书目材料是使用国际数据库Web of Science (WoS)和Scopus的跟踪方法获得的。结果收集在一个数据库中，由少数调查组成，主要集中于研究由于经济多样化的影响而取得成功的有关案例，或发展能够创造不同的旅游潜力并具有特色的能力，以吸引这些地区的游客。
{"title":"CREATIVE TOURISM IN SMALL CITIES AND RURAL AREAS: A BIBLIOGRAPHIC REVIEW","authors":"J. A. García, Claudia Patricia Maldonado Erazo, M. D. L. C. D. R. Rama, María Dolores Sánchez Fernández","doi":"10.33776/ET.V9I1.3652","DOIUrl":"https://doi.org/10.33776/ET.V9I1.3652","url":null,"abstract":"The objective of this research work is to know, through a bibliometric and \u0000bibliographic analysis, the research that on Creative Tourism, in small \u0000cities and/or rural areas, has been carried out until now. The work \u0000methodology is developed through a descriptive-quantitative bibliometric \u0000analysis, applying different bibliometric indicators, providing information on the evolution of the research, identifying the researchers or groups \u0000working on this subject, the disciplines from which it is studied and the \u0000means, through which the results are disseminated. In addition, a \u0000bibliographic analysis of the content of the identified studies is carried out, \u0000to know the results achieved as well as the methodology used in the \u0000investigations. The bibliographic material to be analyzed is obtained using \u0000a methodology of tracking in the international databases Web of Science \u0000(WoS) and Scopus. The results, collected in a database, are made up of \u0000a small number of investigations, focused mostly on the study of relevant \u0000cases of success due to the effects of diversification of the economy, or \u0000the development of capacities that have enabled to create a different \u0000tourist potential and with identity to attract tourists in these areas.","PeriodicalId":37221,"journal":{"name":"Enlightening Tourism","volume":"42 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74110422","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"TOURISM MANAGEMENT IN WARM-WATER ISLAND DESTINATIONS EDITED BY MICHELLE MCLEOD AND ROBERTICO CROES CABI INTERNATIONAL, 2018","authors":"V. Nair","doi":"10.33776/ET.V9I1.3653","DOIUrl":"https://doi.org/10.33776/ET.V9I1.3653","url":null,"abstract":"","PeriodicalId":37221,"journal":{"name":"Enlightening Tourism","volume":"44 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86803277","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In a world that undeniably competes for investment, visitors and residents, the adoption of approaches derived from the marketing has become a reality in the search for sustainability. It is a fact that a city marketing and brand management policy is able to promote and transform an image, boost economic activity and enhance all aspects of the city that present competitive advantage over other territories, so this is why associate marketing with cities makes sense. This study aims a better understanding of the brand image and their relationship with behavioral intentions, especially through the perceptions that tourists have toward the destinations (e.g. Madeira island), and how this may influence their attitudes. The objective of this study is to understand the impact of the personal brand on the image of a tourist destination, using as a case study the Madeira destination. The data for this study were collected by a self-administered questionnaire method in Madeira International Airport (Funchal, Portugal in 2017, with 147 valid responses). It was possible to understand the perception of visitors and assess the experience of visitors and the theoretical and practical contributions to local development and tourism marketing. Under an interdisciplinary perspective, this research brings together inputs from marketing, tourism and local economics. A theoretical model is developed specifying antecedents of satisfaction and loyalty in specific tourism contexts. Implications for future research are also presented. B. Sousa; S. Rodrigues
{"title":"THE ROLE OF PERSONAL BRAND ON CONSUMER BEHAVIOUR IN TOURISM CONTEXTS: THE CASE OF MADEIRA","authors":"B. Sousa, Sónia Rodrigues","doi":"10.33776/ET.V9I1.3597","DOIUrl":"https://doi.org/10.33776/ET.V9I1.3597","url":null,"abstract":"In a world that undeniably competes for investment, visitors and residents, the adoption of approaches derived from the marketing has become a reality in the search for sustainability. It is a fact that a city marketing and brand management policy is able to promote and transform an image, boost economic activity and enhance all aspects of the city that present competitive advantage over other territories, so this is why associate marketing with cities makes sense. This study aims a better understanding of the brand image and their relationship with behavioral intentions, especially through the perceptions that tourists have toward the destinations (e.g. Madeira island), and how this may influence their attitudes. The objective of this study is to understand the impact of the personal brand on the image of a tourist destination, using as a case study the Madeira destination. The data for this study were collected by a self-administered questionnaire method in Madeira International Airport (Funchal, Portugal in 2017, with 147 valid responses). It was possible to understand the perception of visitors and assess the experience of visitors and the theoretical and practical contributions to local development and tourism marketing. Under an interdisciplinary perspective, this research brings together inputs from marketing, tourism and local economics. A theoretical model is developed specifying antecedents of satisfaction and loyalty in specific tourism contexts. Implications for future research are also presented. B. Sousa; S. Rodrigues","PeriodicalId":37221,"journal":{"name":"Enlightening Tourism","volume":"80 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80936596","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Urban Art (UA) is a contemporary art form which was developed in cities. While UA growth in certain cities has been faster, the progression of UA in most cities has faced opposition. This paper explores the current context of the progression of UA in Madrid. Furthermore, the research gives reason to UA’s capability as a tourism tool in Madrid, and identifies the stakeholders related to UA who should benefit. It is carried out using qualitative methodology through an exploratory approach and is completed with the use of more primary sources data. Observations, short questionnaires and interviews are the main instruments used in gathering the primary sources data, while document analysis is used to process additional secondary sources data. The results show that Madrid is full of different types of UA, and UA can be further developed as a tourism tool in the city. The urban artists are creating their own UA pieces both legally and illegally while facing obstacles, even though impediments have reduced. However, the investigation concludes that Madrid’s UA can be further developed through strong support from local policy makers by giving the direct benefits of this development to local UA stakeholders.
{"title":"URBAN ART SCENE IN MADRID: HOW CAN CONTEMPORARY ART BE USED FOR TOURISM?","authors":"P. Perera","doi":"10.33776/ET.V9I1.3552","DOIUrl":"https://doi.org/10.33776/ET.V9I1.3552","url":null,"abstract":"Urban Art (UA) is a contemporary art form which was developed in cities. \u0000While UA growth in certain cities has been faster, the progression of UA in \u0000most cities has faced opposition. This paper explores the current context of \u0000the progression of UA in Madrid. Furthermore, the research gives reason to \u0000UA’s capability as a tourism tool in Madrid, and identifies the stakeholders \u0000related to UA who should benefit. It is carried out using qualitative \u0000methodology through an exploratory approach and is completed with the use \u0000of more primary sources data. Observations, short questionnaires and \u0000interviews are the main instruments used in gathering the primary sources \u0000data, while document analysis is used to process additional secondary \u0000sources data. The results show that Madrid is full of different types of UA, and \u0000UA can be further developed as a tourism tool in the city. The urban artists are \u0000creating their own UA pieces both legally and illegally while facing obstacles, \u0000even though impediments have reduced. However, the investigation \u0000concludes that Madrid’s UA can be further developed through strong support \u0000from local policy makers by giving the direct benefits of this development to \u0000local UA stakeholders.","PeriodicalId":37221,"journal":{"name":"Enlightening Tourism","volume":"2082 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91332624","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"STRATEGIC MANAGEMENT IN TOURISM, 3rd Edition - Edited by Luiz Moutinho and Alfonso Vargas-Sánchez (2018) Published by CABI, Boston, Massachusetts ISBN: 9781786390240 (Paperback), 378 pp.","authors":"Jeet Dogra","doi":"10.33776/et.v8i2.3592","DOIUrl":"https://doi.org/10.33776/et.v8i2.3592","url":null,"abstract":"","PeriodicalId":37221,"journal":{"name":"Enlightening Tourism","volume":"68 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80991900","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism is emphasized as one of the sectors with the greatest potential for expansion on a global scale; therefore, it is important to understand related factors regarding tourism planning and sustainability. The main contribution of this study is to identify research trends linked to the keywords, respective gaps and specific needs for future scientific research within the research field of tourism planning and sustainable development. Using VOSviewer Software and applying bibliometric techniques, visualization maps of the intellectual structure were created for a systematic review of the literature. The number of articles published and the number of annual citations for the period 1997 to 2017 of the Web of Science database were used for this purpose. The results draw attention to multiple research clusters focused on the intellectual structure of tourism planning and sustainable development.
强调旅游业是在全球范围内最具扩展潜力的部门之一;因此，了解旅游规划和可持续性的相关因素是很重要的。本研究的主要贡献在于确定了旅游规划与可持续发展研究领域中与关键词相关的研究趋势、各自的差距和未来科学研究的具体需求。使用VOSviewer软件并应用文献计量学技术，创建了智力结构的可视化地图，以便对文献进行系统的回顾。使用Web of Science数据库1997 - 2017年期间的发表文章数量和年度引用次数。研究结果引起了关注旅游规划和可持续发展的智力结构的多个研究集群。
{"title":"REMARKS FROM TOURISM PLANNING AND SUSTAINABLE TOURISM - A BIBLIOMETRIC STUDY","authors":"L. Mota, Sérgio J. Teixeira, Frederica Gonçalves","doi":"10.33776/ET.V8I2.3591","DOIUrl":"https://doi.org/10.33776/ET.V8I2.3591","url":null,"abstract":"Tourism is emphasized as one of the sectors with the greatest potential \u0000for expansion on a global scale; therefore, it is important to understand \u0000related factors regarding tourism planning and sustainability. The main \u0000contribution of this study is to identify research trends linked to the \u0000keywords, respective gaps and specific needs for future scientific \u0000research within the research field of tourism planning and sustainable \u0000development. Using VOSviewer Software and applying bibliometric \u0000techniques, visualization maps of the intellectual structure were created \u0000for a systematic review of the literature. The number of articles published \u0000and the number of annual citations for the period 1997 to 2017 of the \u0000Web of Science database were used for this purpose. The results draw \u0000attention to multiple research clusters focused on the intellectual \u0000structure of tourism planning and sustainable development.","PeriodicalId":37221,"journal":{"name":"Enlightening Tourism","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87753652","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Patrick J. Holladay, A. Dixon, Minh C. Nguyen, Bao L. Nguyen, Shuangyu Xu, Kate Price-Howard
Over the last decade, the coastal city of Da Nang, Vietnam has experienced a considerable rate of growth in its domestic and international tourist visitation. Yet, little is known about how to manage this growth into appropriate sustainable tourism for development. To better understand a way forward, 16 tourism stakeholders from the public and private sectors in Da Nang were interviewed. Specifically, questions inquired about tourism assets and sustainability. The findings in this research help to establish baseline perceptions of tourism stakeholders in Da Nang and represent a step forward in the city’s interest in sustainable tourism for development.
{"title":"STAKEHOLDER PERCEPTIONS OF TOURISM ASSETS AND SUSTAINABLE TOURISM DEVELOPMENT IN DA NANG, VIETNAM","authors":"Patrick J. Holladay, A. Dixon, Minh C. Nguyen, Bao L. Nguyen, Shuangyu Xu, Kate Price-Howard","doi":"10.33776/et.v8i2.3357","DOIUrl":"https://doi.org/10.33776/et.v8i2.3357","url":null,"abstract":"Over the last decade, the coastal city of Da Nang, Vietnam has \u0000experienced a considerable rate of growth in its domestic and \u0000international tourist visitation. Yet, little is known about how to \u0000manage this growth into appropriate sustainable tourism for \u0000development. To better understand a way forward, 16 tourism \u0000stakeholders from the public and private sectors in Da Nang were \u0000interviewed. Specifically, questions inquired about tourism assets \u0000and sustainability. The findings in this research help to establish \u0000baseline perceptions of tourism stakeholders in Da Nang and \u0000represent a step forward in the city’s interest in sustainable tourism \u0000for development.","PeriodicalId":37221,"journal":{"name":"Enlightening Tourism","volume":"23 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87819396","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper focuses on the development of an explicative model regarding the entry mode into a new market as chosen by Spanish hotel chains. Two types of variables have been analysed: some which refer specifically to the destination country, including its potential and cultural distance and others which depend on the company itself, such as its financial situation, the experience gained previously in the country or the company’s degree of internationalisation. Several hypotheses have been put forward and empirically tested using secondary data.
{"title":"CHOICE OF ENTRY MODE INTO THE INTERNATIONALISATION PROCESS BY DOMINANT SPANISH HOTEL CHAINS","authors":"E. G. D. S. Camacho, Manuela Álvarez Torrescusa","doi":"10.33776/et.v8i2.3455","DOIUrl":"https://doi.org/10.33776/et.v8i2.3455","url":null,"abstract":"This paper focuses on the development of an explicative model regarding \u0000the entry mode into a new market as chosen by Spanish hotel chains. \u0000Two types of variables have been analysed: some which refer specifically \u0000to the destination country, including its potential and cultural distance and \u0000others which depend on the company itself, such as its financial situation, \u0000the experience gained previously in the country or the company’s degree \u0000of internationalisation. Several hypotheses have been put forward and \u0000empirically tested using secondary data.","PeriodicalId":37221,"journal":{"name":"Enlightening Tourism","volume":"33 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88460278","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
M. Pellicano, Vittoria Marino, Raffaella Montera, Mario D’Arco, Raffaele Amoroso
{"title":"BUILDING TOURISM DESTINATION BRAND FROM THE RELATIONAL VIEW PERSPECTIVE: THE ITALIAN PROJECT “RETE DESTINAZIONE SUD”","authors":"M. Pellicano, Vittoria Marino, Raffaella Montera, Mario D’Arco, Raffaele Amoroso","doi":"10.33776/et.v8i1.3383","DOIUrl":"https://doi.org/10.33776/et.v8i1.3383","url":null,"abstract":"","PeriodicalId":37221,"journal":{"name":"Enlightening Tourism","volume":"155 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74055233","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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