Pub Date : 2021-12-15DOI: 10.46222/ajhtl.19770720.182
C. Rogerson, Zinzisa Sixaba
In the international scholarship about tourism small firms the most distinguishing feature of South Africa relates to transformation debates. This article represents a contribution to the vibrant literature around small tourism firms and change in the global South by analysing the geographies of transformation in one South African province, the Eastern Cape. An historical approach is applied to understand the spatial patterns of transformation as mapped in patterns of ownership of Black small-scale accommodation enterprises. The historical approach shows that different regulatory regimes regarding Black entrepreneurs and their involvement in South African tourism have existed at different times and especially under the influence of apartheid legislation and following democratic change. The formative period of Eastern Cape tourism during the first half of the 20th century witnessed the establishment of a tourism economy dominated by White entrepreneurs and most especially in the coastal areas. The apartheid period, however, allowed a small window of opportunity for Black entrepreneurs to establish tourism businesses in the former ‘reserves’ which would become the Homelands. It is shown that the former Homelands areas are currently the most advanced transformation spaces. This finding reinforces the view that whilst with the end of apartheid the Homelands formally ceased to exist their legacy remains inscribed on the character and geographical patterns of tourism small firm development in South Africa.
{"title":"Transformation in South African Tourism: A Geographical Perspective on the Eastern Cape","authors":"C. Rogerson, Zinzisa Sixaba","doi":"10.46222/ajhtl.19770720.182","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720.182","url":null,"abstract":"In the international scholarship about tourism small firms the most distinguishing feature of South Africa relates to transformation debates. This article represents a contribution to the vibrant literature around small tourism firms and change in the global South by analysing the geographies of transformation in one South African province, the Eastern Cape. An historical approach is applied to understand the spatial patterns of transformation as mapped in patterns of ownership of Black small-scale accommodation enterprises. The historical approach shows that different regulatory regimes regarding Black entrepreneurs and their involvement in South African tourism have existed at different times and especially under the influence of apartheid legislation and following democratic change. The formative period of Eastern Cape tourism during the first half of the 20th century witnessed the establishment of a tourism economy dominated by White entrepreneurs and most especially in the coastal areas. The apartheid period, however, allowed a small window of opportunity for Black entrepreneurs to establish tourism businesses in the former ‘reserves’ which would become the Homelands. It is shown that the former Homelands areas are currently the most advanced transformation spaces. This finding reinforces the view that whilst with the end of apartheid the Homelands formally ceased to exist their legacy remains inscribed on the character and geographical patterns of tourism small firm development in South Africa.","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41648615","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-15DOI: 10.46222/ajhtl.19770720.184
Edinah Tendani, Magdalena Petronella (Nellie) Swart, Cine van Zyl
Restaurants in Zimbabwe have various gastronomic opportunities as Zimbabwean cuisine as it is represented by different ethnic groups, presenting an array of traditional cuisine. At the same time, gastronomic tourism needs to be innovative to survive the harsh travel restrictions and economic downturn caused by the Coronavirus pandemic. As Zimbabwe’s culinary tourism is still in its infancy it will require a post-pandemic recovery strategy. As aspect of this is the attitudes of diners. Thus, the purpose of this study is an examination of the relationship between the Culinary Tourist Value Scorecard (CTVSC) and the behavioural involvement of culinary tourists after visiting Zimbabwean ethnic restaurants. A cross-sectional survey, using a seven-point Likert scale, was employed to generate the data from 500 culinary tourists through convenience sampling. The scores between CTVSC and Culinary Tourist Behavioural Involvement (CTBI) were statistically significant (r = .80, n = 500, p<.001). Thus, hospitality managers must monitor and improve their culinary products while also meeting the needs of first-time and returning diners. It is recommended that state-of-the-art ethnic cuisine menus and refined the service offerings are adopted.
津巴布韦的餐馆有各种各样的美食机会，因为津巴布韦菜是由不同的民族代表的，呈现出一系列的传统美食。与此同时，美食旅游需要创新，才能在冠状病毒大流行造成的严格旅行限制和经济衰退中生存下来。由于津巴布韦的烹饪旅游仍处于起步阶段，因此需要制定大流行后的恢复战略。另一方面是食客的态度。因此，本研究的目的是检验烹饪旅游价值记分卡(CTVSC)与烹饪游客在访问津巴布韦民族餐馆后的行为参与之间的关系。采用7分李克特量表进行横断面调查，通过方便抽样，对500名美食游客进行数据生成。CTVSC与烹饪游客行为参与(CTBI)得分之间有统计学意义(r = 0.80, n = 500, p< 0.001)。因此，酒店经理必须监控和改进他们的烹饪产品，同时也要满足第一次和再次用餐者的需求。建议采用最先进的民族美食菜单和完善的服务。
{"title":"Come Dine with me! Exploring the Behavioural Involvement of Culinary Tourists in Zimbabwe","authors":"Edinah Tendani, Magdalena Petronella (Nellie) Swart, Cine van Zyl","doi":"10.46222/ajhtl.19770720.184","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720.184","url":null,"abstract":"Restaurants in Zimbabwe have various gastronomic opportunities as Zimbabwean cuisine as it is represented by different ethnic groups, presenting an array of traditional cuisine. At the same time, gastronomic tourism needs to be innovative to survive the harsh travel restrictions and economic downturn caused by the Coronavirus pandemic. As Zimbabwe’s culinary tourism is still in its infancy it will require a post-pandemic recovery strategy. As aspect of this is the attitudes of diners. Thus, the purpose of this study is an examination of the relationship between the Culinary Tourist Value Scorecard (CTVSC) and the behavioural involvement of culinary tourists after visiting Zimbabwean ethnic restaurants. A cross-sectional survey, using a seven-point Likert scale, was employed to generate the data from 500 culinary tourists through convenience sampling. The scores between CTVSC and Culinary Tourist Behavioural Involvement (CTBI) were statistically significant (r = .80, n = 500, p<.001). Thus, hospitality managers must monitor and improve their culinary products while also meeting the needs of first-time and returning diners. It is recommended that state-of-the-art ethnic cuisine menus and refined the service offerings are adopted.","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42414096","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-15DOI: 10.46222/ajhtl.19770720.185
G. Heath
This study explores the proposed ‘Drakensberg Cableway’ in the Northern Drakensberg. This cableway project is mired in ongoing controversy with both the consultation process and feasibility study heavily criticised. The proposed site of the cableway borders a world heritage site, is within a culturally sensitive area and prone to highly variable weather, including thunderstorms and high winds. The purpose of this study was to garner the views of a mountain user group in South Africa regarding the proposed cableway using a questionnaire survey. Respondents were overwhelmingly not in favour of the development. Users noted several serious concerns ranging from economic, environmental, statutory and political impacts. In particular, the proposed cableway appears financially unsustainable due to low tourist numbers. Additionally, the infrastructure required will have a deleterious effect on the natural environment. It appears that lessons from South Africa’s other two cableways, in terms of economic impacts, environmental issues and weather-related risks, have not been considered. While the provincial KwaZulu-Natal government may punt the proposed cableway as a ‘silver bullet’ solution for the development and social issues bedevilling the area; the project may instead even exacerbate already fraught social and environmental conditions, both at the proposed lower cableway and upper cableway station. Government officials touting this project need to recognise that tourism development in peripheral mountain areas has to proceed within a much wider social and cross-sectoral economic development context.
{"title":"The Northern Drakensberg Cableway: An Unworkable yet Immortal Development","authors":"G. Heath","doi":"10.46222/ajhtl.19770720.185","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720.185","url":null,"abstract":"This study explores the proposed ‘Drakensberg Cableway’ in the Northern Drakensberg. This cableway project is mired in ongoing controversy with both the consultation process and feasibility study heavily criticised. The proposed site of the cableway borders a world heritage site, is within a culturally sensitive area and prone to highly variable weather, including thunderstorms and high winds. The purpose of this study was to garner the views of a mountain user group in South Africa regarding the proposed cableway using a questionnaire survey. Respondents were overwhelmingly not in favour of the development. Users noted several serious concerns ranging from economic, environmental, statutory and political impacts. In particular, the proposed cableway appears financially unsustainable due to low tourist numbers. Additionally, the infrastructure required will have a deleterious effect on the natural environment. It appears that lessons from South Africa’s other two cableways, in terms of economic impacts, environmental issues and weather-related risks, have not been considered. While the provincial KwaZulu-Natal government may punt the proposed cableway as a ‘silver bullet’ solution for the development and social issues bedevilling the area; the project may instead even exacerbate already fraught social and environmental conditions, both at the proposed lower cableway and upper cableway station. Government officials touting this project need to recognise that tourism development in peripheral mountain areas has to proceed within a much wider social and cross-sectoral economic development context.","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46919517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-15DOI: 10.46222/ajhtl.19770720.180
R. Donaldson, Mariette Du Toit-Helmbold, Annareth Bolton
In 2017 the Swellendam Tourism Bureau’s board adopted a new marketing brand for the municipality under the banner Cape Trade Route. The brand was introduced without using any market intelligence to inform it. The Swellendam Municipality subsequently resolved that any new tourism strategy had to be informed by current market research, including media, trade and industry sentiments about the region. This paper reports on five sets of empirical evidence collected by various means to better understand Swellendam’s tourism brand and marketing strategies. They are (1) workshops with business and community roleplayers; (2) an online questionnaire survey conducted with tourist-aligned enterprises in the Swellendam municipal area; (3) a content analysis of traditional and social media relating to Swellendam; (4) a visitor interview survey; and (5) a snap review of sixteen tour operators’ opinions about Swellendam as a tourism region. The findings highlight the crucial role of sound market intelligence in creating tourism marketing strategies for municipalities. The reported findings and the recommendations made have subsequently informed the municipality’s spatial development framework and tourism strategy.
{"title":"Repositioning the Swellendam Municipal Area as a Tourist Destination: Trends, Destination Marketing and Place Branding","authors":"R. Donaldson, Mariette Du Toit-Helmbold, Annareth Bolton","doi":"10.46222/ajhtl.19770720.180","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720.180","url":null,"abstract":"In 2017 the Swellendam Tourism Bureau’s board adopted a new marketing brand for the municipality under the banner Cape Trade Route. The brand was introduced without using any market intelligence to inform it. The Swellendam Municipality subsequently resolved that any new tourism strategy had to be informed by current market research, including media, trade and industry sentiments about the region. This paper reports on five sets of empirical evidence collected by various means to better understand Swellendam’s tourism brand and marketing strategies. They are (1) workshops with business and community roleplayers; (2) an online questionnaire survey conducted with tourist-aligned enterprises in the Swellendam municipal area; (3) a content analysis of traditional and social media relating to Swellendam; (4) a visitor interview survey; and (5) a snap review of sixteen tour operators’ opinions about Swellendam as a tourism region. The findings highlight the crucial role of sound market intelligence in creating tourism marketing strategies for municipalities. The reported findings and the recommendations made have subsequently informed the municipality’s spatial development framework and tourism strategy.","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46791570","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-15DOI: 10.46222/ajhtl.19770720.183
J. Stander, Luke Sandham, G. Visser
South African arts festivals have been the subject of considerable research, with a focus on the economics, attendee patterns and impacts on local communities. Importantly, numerous role-players (stall holders, artists, festival attendees, amongst others) contribute to the diversity, origin and character of these arts festivals. Despite this, little is known of their mobility, spatiality and geographies. To this end, artists and stall holders across five large Afrikaans Language Arts festivals were interviewed to establish their itineraries, travel behaviours, festival involvement and cultural expression. On this basis, this study hopes to enable a better understanding of the geographies of Afrikaans arts festivals. Results suggest that artists and stall holders contribute significantly to shaping the geographies of these arts festivals as they are the most mobile of all participants. Their mobility creates a shared or communal festival geography – albeit now severely disrupted by COVID-19 – across Afrikaans arts festival boundaries. Unfortunately, this shared geography may also undermine the local flavour, authenticity, and regional diversity of such arts festivals.
{"title":"The Geographies of Artists and Stall holders at Afrikaans Arts Festivals, South Africa","authors":"J. Stander, Luke Sandham, G. Visser","doi":"10.46222/ajhtl.19770720.183","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720.183","url":null,"abstract":"South African arts festivals have been the subject of considerable research, with a focus on the economics, attendee patterns and impacts on local communities. Importantly, numerous role-players (stall holders, artists, festival attendees, amongst others) contribute to the diversity, origin and character of these arts festivals. Despite this, little is known of their mobility, spatiality and geographies. To this end, artists and stall holders across five large Afrikaans Language Arts festivals were interviewed to establish their itineraries, travel behaviours, festival involvement and cultural expression. On this basis, this study hopes to enable a better understanding of the geographies of Afrikaans arts festivals. Results suggest that artists and stall holders contribute significantly to shaping the geographies of these arts festivals as they are the most mobile of all participants. Their mobility creates a shared or communal festival geography – albeit now severely disrupted by COVID-19 – across Afrikaans arts festival boundaries. Unfortunately, this shared geography may also undermine the local flavour, authenticity, and regional diversity of such arts festivals.","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45510429","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Emotional Labor, Quality of Work Life, and Life Satisfaction of Tour Guides: The Mediating Role of Burnout","authors":"Derya Demirdelen Alrawadieh, M. Dinçer","doi":"10.48119/toleho.936766","DOIUrl":"https://doi.org/10.48119/toleho.936766","url":null,"abstract":"","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":"21 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81894979","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
İbrahim Karadeni̇z, Özgur Kayapinar, Emel GÖNENÇ GÜLER
{"title":"TRAVEL INFLUENCER ADVERTİSEMENTS: A STUDY IN TURKEY","authors":"İbrahim Karadeni̇z, Özgur Kayapinar, Emel GÖNENÇ GÜLER","doi":"10.48119/toleho.949883","DOIUrl":"https://doi.org/10.48119/toleho.949883","url":null,"abstract":"","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":"60 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-11-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78884823","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"RURAL TOURISM RESEARCHES: A CO-CITATION ANALYSIS","authors":"E. Aydın","doi":"10.48119/toleho.1006285","DOIUrl":"https://doi.org/10.48119/toleho.1006285","url":null,"abstract":"","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":"37 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81017091","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Study on Exploring the Tourism Potential of Altınköy As A Rural Tourism and Recreational Activity Area","authors":"A. Atar, Seda Özdemir Akgül, M. Tuna","doi":"10.48119/toleho.980360","DOIUrl":"https://doi.org/10.48119/toleho.980360","url":null,"abstract":"","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":"81 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-10-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84195276","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-08-31DOI: 10.46222/ajhtl.19770720-162
Eunjung Kim, K. Choi, James Lappeman, J. Salo
Recreational cyclists are pertinent but rarely studied leisure and tourism segment. Recreational cycling has traditionally been considered as a ‘masculine stereotyped’ sport. The purpose of the research is to better understand a gendered consumer view of recreational cycling and to possibly promote recreational cycling to women and men in countries like South Africa with keen interests of recreational cycling in the form of sport tourism. This research employs a content analysis of social media posts on Facebook, Instagram and Twitter as a research method. Specifically, the gendered nature of recreational cycling is focused upon. In total, 2,504 posts from 1,598 unique authors from South Africa are analysed. As a result, this research shows that in the South African context male cyclists tend to like to attend the specialised event and race for their health and fitness while female cyclists seem to find more enjoyable and family-friendly (children focused) cycling. The results also confirm the paradox that women are generally presented in more family oriented roles, while men are typically shown as more independent in the media. Managerial implications and future research are also presented.
{"title":"A Content Analysis of Social Media Posts among Recreational Cyclists: A Gender Perspective","authors":"Eunjung Kim, K. Choi, James Lappeman, J. Salo","doi":"10.46222/ajhtl.19770720-162","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720-162","url":null,"abstract":"Recreational cyclists are pertinent but rarely studied leisure and tourism segment. Recreational cycling has traditionally been considered as a ‘masculine stereotyped’ sport. The purpose of the research is to better understand a gendered consumer view of recreational cycling and to possibly promote recreational cycling to women and men in countries like South Africa with keen interests of recreational cycling in the form of sport tourism. This research employs a content analysis of social media posts on Facebook, Instagram and Twitter as a research method. Specifically, the gendered nature of recreational cycling is focused upon. In total, 2,504 posts from 1,598 unique authors from South Africa are analysed. As a result, this research shows that in the South African context male cyclists tend to like to attend the specialised event and race for their health and fitness while female cyclists seem to find more enjoyable and family-friendly (children focused) cycling. The results also confirm the paradox that women are generally presented in more family oriented roles, while men are typically shown as more independent in the media. Managerial implications and future research are also presented.","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45357958","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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