Pub Date : 2021-12-31DOI: 10.46222/ajhtl.19770720.189
C. Rogerson, J. Rogerson
This paper utilises archival research to provide a glimpse into the historical development of rural tourism in South Africa. It points to the minimal focus on historical studies in international scholarship on rural tourism. The analysis demonstrates rural tourism in South Africa is not a new phenomenon with a recorded history going back as far as the late 19th century. Different rural spaces are shown to be associated with different niche products of rural South Africa. The earliest forms of rural tourism were promoted to both groups of domestic and international visitors. Arguably, the evolutionary pathway of rural tourism in South Africa is different to that which has been documented in the Global North. Overall, the paper represents a contribution to the limited international literature on rural tourism in its historical aspects as well as to evolving rural tourism scholarship in South Africa. In addition, it offers an historical window on issues of tourism and change in the Global South.
{"title":"The Evolution of Rural Tourism in South Africa: An Historical Lens","authors":"C. Rogerson, J. Rogerson","doi":"10.46222/ajhtl.19770720.189","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720.189","url":null,"abstract":"This paper utilises archival research to provide a glimpse into the historical development of rural tourism in South Africa. It points to the minimal focus on historical studies in international scholarship on rural tourism. The analysis demonstrates rural tourism in South Africa is not a new phenomenon with a recorded history going back as far as the late 19th century. Different rural spaces are shown to be associated with different niche products of rural South Africa. The earliest forms of rural tourism were promoted to both groups of domestic and international visitors. Arguably, the evolutionary pathway of rural tourism in South Africa is different to that which has been documented in the Global North. Overall, the paper represents a contribution to the limited international literature on rural tourism in its historical aspects as well as to evolving rural tourism scholarship in South Africa. In addition, it offers an historical window on issues of tourism and change in the Global South.","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48947222","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-31DOI: 10.46222/ajhtl.19770720.193
Chantelle Gray van Heerden
The aim of this study is to gain scientific insight into internationally-accepted criteria for quality reporting of mixed methods research (MMR). Articles published post-2012 in a particular journal, which referred to “mixed methods” and “tourism”, and reported that qualitative and quantitative data were collected, were drawn from Google Scholar and Scopus. The reporting quality of these studies was analysed according to the GRAMMS framework (Good Reporting of a Mixed Methods Study). Most of the articles in the data set did not report on all the elements embedded in GRAMMS. It must not be seen as a reflection of the quality of the MMR design itself, nor is the study flawed. It indicates gaps in the reporting of important MMR elements that could be addressed in future research. Exemplars were identified that could serve as case studies for researchers in terms of the quality of reporting on MMR. Editorial boards should adopt guidelines on how MMR could be presented in articles submitted to their journals. These guidelines could assist authors in preparing their articles to conform to international standards on the reporting of MMR studies. Peer reviewers should use the guidelines to judge the quality of reporting on MMR methodology in articles under review. This study could also serve as a future reference for researchers, postgraduate students and supervisors who aim to incorporate MMR in their research.
{"title":"Quality Reporting of Mixed Methods Research in Tourism-Related Studies","authors":"Chantelle Gray van Heerden","doi":"10.46222/ajhtl.19770720.193","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720.193","url":null,"abstract":"The aim of this study is to gain scientific insight into internationally-accepted criteria for quality reporting of mixed methods research (MMR). Articles published post-2012 in a particular journal, which referred to “mixed methods” and “tourism”, and reported that qualitative and quantitative data were collected, were drawn from Google Scholar and Scopus. The reporting quality of these studies was analysed according to the GRAMMS framework (Good Reporting of a Mixed Methods Study). Most of the articles in the data set did not report on all the elements embedded in GRAMMS. It must not be seen as a reflection of the quality of the MMR design itself, nor is the study flawed. It indicates gaps in the reporting of important MMR elements that could be addressed in future research. Exemplars were identified that could serve as case studies for researchers in terms of the quality of reporting on MMR. Editorial boards should adopt guidelines on how MMR could be presented in articles submitted to their journals. These guidelines could assist authors in preparing their articles to conform to international standards on the reporting of MMR studies. Peer reviewers should use the guidelines to judge the quality of reporting on MMR methodology in articles under review. This study could also serve as a future reference for researchers, postgraduate students and supervisors who aim to incorporate MMR in their research.","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47185450","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-31DOI: 10.46222/ajhtl.19770720.204
Mavis Chamboko-Mpotaringa
This study sought to determine the key digital trends and tools driving change in tourism destinations from the perspectives of South African marketers, specifically, those in the Free State province. Based on semi-structured interviews conducted with tourism destination marketers, the findings highlight key digital trends and tools causing disruptions and crucial shifts in tourism marketing. The results confirm that, although at a slow pace, Free State tourism destination marketers have embraced digital transformation and that the accelerated growth in digital technologies has reshaped the marketing processes of tourism destinations. The study contributes to the existing literature on digital marketing, which needs to be constantly updated, due to the changes in the trends, to improve the visitor experience. The study has implications for businesses, destinations, and policymakers in identifying key considerations for sustainable technology use, creating an enabling environment for digital adoption and transformation.
{"title":"Digital Trends and Tools Driving Change in Marketing Free State Tourism Destinations: A Stakeholder’s Perspective","authors":"Mavis Chamboko-Mpotaringa","doi":"10.46222/ajhtl.19770720.204","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720.204","url":null,"abstract":"This study sought to determine the key digital trends and tools driving change in tourism destinations from the perspectives of South African marketers, specifically, those in the Free State province. Based on semi-structured interviews conducted with tourism destination marketers, the findings highlight key digital trends and tools causing disruptions and crucial shifts in tourism marketing. The results confirm that, although at a slow pace, Free State tourism destination marketers have embraced digital transformation and that the accelerated growth in digital technologies has reshaped the marketing processes of tourism destinations. The study contributes to the existing literature on digital marketing, which needs to be constantly updated, due to the changes in the trends, to improve the visitor experience. The study has implications for businesses, destinations, and policymakers in identifying key considerations for sustainable technology use, creating an enabling environment for digital adoption and transformation.","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49066234","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-31DOI: 10.46222/ajhtl.19770720.190
Nkululeko Funyane
This study sought to assess if the importance attached by customers to the airline service attributes differed across low-cost and full-service airline models. A Mann-Whitney U Test was used to assess the difference between the two models. However, before subjecting the data to differential tests, an exploratory factor analysis (maximum likelihood) was performed on the fifty-five items of service attributes, reducing them into forty-two items retained into ten latent factors (airline service attributes). The results of the revealed a significant difference in the importance attached to staff competence, courtesy and responsiveness only. Such findings suggest that the positioning of airlines into binary (FSC - LCC) models could be a waste of effort and resources since airlines seem to be converging.
{"title":"The Importance of Service Attributes between Low-cost and Full-service Carrier Customers: A case of Airline Type Hybridisation","authors":"Nkululeko Funyane","doi":"10.46222/ajhtl.19770720.190","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720.190","url":null,"abstract":"This study sought to assess if the importance attached by customers to the airline service attributes differed across low-cost and full-service airline models. A Mann-Whitney U Test was used to assess the difference between the two models. However, before subjecting the data to differential tests, an exploratory factor analysis (maximum likelihood) was performed on the fifty-five items of service attributes, reducing them into forty-two items retained into ten latent factors (airline service attributes). The results of the revealed a significant difference in the importance attached to staff competence, courtesy and responsiveness only. Such findings suggest that the positioning of airlines into binary (FSC - LCC) models could be a waste of effort and resources since airlines seem to be converging.","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41842743","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-31DOI: 10.46222/ajhtl.19770720.203
L. Quesada, M. Boekstein
South Africa’s tourism industry has experienced significant changes since 1994. These changes have been propelled by the government’s developmental policies with the aim being to redress the imbalances of past racial injustices. The tourism and hospitality industries remain dominated by white-owned enterprises as well as by large and well-established international brands. In light of this narrative, this paper reflects on how the ever-growing online dominion offers palpable opportunities to deal with the ongoing struggles faced by existing and emerging black-owned small tourism businesses in South Africa. Specifically, the paper reviews key literature on disruptive innovation in the sharing accommodation economy. An important take from the literature is that for emerging black-owned accommodation ventures to succeed in the digital era, there needs to be a strategic shift in how they understand new market trends in the industry. The latter is imperative for their success and sustainability in a post-pandemic world.
{"title":"Reflecting on the Effects of Disruptive Innovation in South Africa’s Accommodation Subsector: A Focus on Emerging Black-Owned Businesses","authors":"L. Quesada, M. Boekstein","doi":"10.46222/ajhtl.19770720.203","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720.203","url":null,"abstract":"South Africa’s tourism industry has experienced significant changes since 1994. These changes have been propelled by the government’s developmental policies with the aim being to redress the imbalances of past racial injustices. The tourism and hospitality industries remain dominated by white-owned enterprises as well as by large and well-established international brands. In light of this narrative, this paper reflects on how the ever-growing online dominion offers palpable opportunities to deal with the ongoing struggles faced by existing and emerging black-owned small tourism businesses in South Africa. Specifically, the paper reviews key literature on disruptive innovation in the sharing accommodation economy. An important take from the literature is that for emerging black-owned accommodation ventures to succeed in the digital era, there needs to be a strategic shift in how they understand new market trends in the industry. The latter is imperative for their success and sustainability in a post-pandemic world.","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49472943","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-31DOI: 10.46222/ajhtl.19770720.191
vanisha Oogarah-Hanuman, Visvanathan Naicker
This article validates a proposed Customer Relationship Management conceptual framework for the Mauritian Hotel Industry based on identified critical success factors. The research provided insights on how different factors need to be considered to ensure a smooth implementation of a Customer Relationship Management strategy and to address the causes of Customer Relationship Management project failures. Extant reviews of the literature on Customer Relationship Management theoretical frameworks, Customer Relationship Management causes of failure, and critical success factors for Customer Relationship Management success were conducted and subsequently 33 items were identified. An exploratory factor analysis was done to validate the results of the survey followed by which a confirmatory factor analysis was conducted to confirm the appropriateness of the proposed theoretical model, followed by a Structural Equation Model analysis conducted to validate the adequacy of the proposed model. The Structural Equation Model analysis confirmed the appropriateness of the proposed framework and confirmed the exactitude of each Customer Relationship Management success factor included in the framework. The design of the new proposed conceptual framework intends to provide a novel approach of in-depth knowledge on how to implement Customer Relationship Management in the Mauritian Hotel Industry and acts as a guideline for hotel managers to implement CRM successfully and to increase profitability.
{"title":"Validating A Proposed CRM Implementation Framework For The Mauritian Hotel Industry","authors":"vanisha Oogarah-Hanuman, Visvanathan Naicker","doi":"10.46222/ajhtl.19770720.191","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720.191","url":null,"abstract":"This article validates a proposed Customer Relationship Management conceptual framework for the Mauritian Hotel Industry based on identified critical success factors. The research provided insights on how different factors need to be considered to ensure a smooth implementation of a Customer Relationship Management strategy and to address the causes of Customer Relationship Management project failures. Extant reviews of the literature on Customer Relationship Management theoretical frameworks, Customer Relationship Management causes of failure, and critical success factors for Customer Relationship Management success were conducted and subsequently 33 items were identified. An exploratory factor analysis was done to validate the results of the survey followed by which a confirmatory factor analysis was conducted to confirm the appropriateness of the proposed theoretical model, followed by a Structural Equation Model analysis conducted to validate the adequacy of the proposed model. The Structural Equation Model analysis confirmed the appropriateness of the proposed framework and confirmed the exactitude of each Customer Relationship Management success factor included in the framework. The design of the new proposed conceptual framework intends to provide a novel approach of in-depth knowledge on how to implement Customer Relationship Management in the Mauritian Hotel Industry and acts as a guideline for hotel managers to implement CRM successfully and to increase profitability.","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44269519","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-31DOI: 10.46222/ajhtl.19770720.201
Sandie Khumalo-Ncube, T. Motala
Website quality is one of the features that organisations increasingly use to maintain a competitive advantage. In the hospitality sector in particular, the growing use of a website as a sales channel has necessitated that hotel distribution companies understand the influence of website quality on their customers’ purchase behaviour. The purpose of this study was to assess the impact of Business-to-Business (B2B) third-party hotel booking website quality features on travel agents’ satisfaction, and their subsequent purchase intention. Quantitative data was collected from South African travel agents using an online survey. Three website quality dimensions namely ease of use, information quality and visual appearance, as well as customer satisfaction and purchase intention were measured. Results indicate that there is a positive relationship between website quality and customer satisfaction, and between customer satisfaction and purchase intention. Information quality appears to have the strongest relationship with customer satisfaction. Regression analyses revealed that the relationship between website quality and purchase intention is mediated by customer satisfaction. The study makes a predominantly empirical contribution as there does not appear to be a similar study conducted within an African context. From a practical contribution perspective, the findings may assist third-party hotel distribution companies with meeting the demands of travel agents, and thereby improve their overall business performance.
{"title":"Hotel Booking Website Quality, Travel Agent Satisfaction and Purchase Intention","authors":"Sandie Khumalo-Ncube, T. Motala","doi":"10.46222/ajhtl.19770720.201","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720.201","url":null,"abstract":"Website quality is one of the features that organisations increasingly use to maintain a competitive advantage. In the hospitality sector in particular, the growing use of a website as a sales channel has necessitated that hotel distribution companies understand the influence of website quality on their customers’ purchase behaviour. The purpose of this study was to assess the impact of Business-to-Business (B2B) third-party hotel booking website quality features on travel agents’ satisfaction, and their subsequent purchase intention. Quantitative data was collected from South African travel agents using an online survey. Three website quality dimensions namely ease of use, information quality and visual appearance, as well as customer satisfaction and purchase intention were measured. Results indicate that there is a positive relationship between website quality and customer satisfaction, and between customer satisfaction and purchase intention. Information quality appears to have the strongest relationship with customer satisfaction. Regression analyses revealed that the relationship between website quality and purchase intention is mediated by customer satisfaction. The study makes a predominantly empirical contribution as there does not appear to be a similar study conducted within an African context. From a practical contribution perspective, the findings may assist third-party hotel distribution companies with meeting the demands of travel agents, and thereby improve their overall business performance.","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45762191","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-31DOI: 10.46222/ajhtl.19770720.202
Pk Mishra, H. B. Rout, Debasis Sahoo
The aim of the study was to examine the tourism-growth nexus in the context of BRICS nations. For this purpose, the augmented neo-classical growth framework has been employed a panel data model approach over the sample period spanning from 1995 to 2019. The estimation was conducted using PMG based ARDL regression. The results lend support to the tourism-led growth hypothesis when the capital formation and human development exert a positive impact on the long-run real economic growth in BRICS economies. So, the policies meant for tourism sector development can contribute to long-run economic growth through an increase in the share of gross capital formation in the gross domestic product and with the help of improved human development. Therefore, the policy focus should be on infrastructure development, the promotion of investment opportunities, and the development of healthcare and education in BRICS countries. The use of a macroeconomic framework in the analysis is the novelty of this study.
{"title":"International Tourism and Economic Growth: Empirical Evidence from BRICS Countries","authors":"Pk Mishra, H. B. Rout, Debasis Sahoo","doi":"10.46222/ajhtl.19770720.202","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720.202","url":null,"abstract":"The aim of the study was to examine the tourism-growth nexus in the context of BRICS nations. For this purpose, the augmented neo-classical growth framework has been employed a panel data model approach over the sample period spanning from 1995 to 2019. The estimation was conducted using PMG based ARDL regression. The results lend support to the tourism-led growth hypothesis when the capital formation and human development exert a positive impact on the long-run real economic growth in BRICS economies. So, the policies meant for tourism sector development can contribute to long-run economic growth through an increase in the share of gross capital formation in the gross domestic product and with the help of improved human development. Therefore, the policy focus should be on infrastructure development, the promotion of investment opportunities, and the development of healthcare and education in BRICS countries. The use of a macroeconomic framework in the analysis is the novelty of this study.","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42217540","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-31DOI: 10.46222/ajhtl.19770720.205
Tariq Laajini
Electronic tourism was born at the crossroads between tourism and electronic commerce. Electronic tourism developed in the 1990s and became widespread with the emergence of the Internet 2.0. This article examines this new disintermediated form of tourism by looking at the new requirements and attitudes of today’s tourists. The analysis focuses on tourists’ behaviour regarding technological tools. It relies on both the conceptual and theoretical frameworks and a qualitative study carried out with four focus groups composed of Moroccan Internet users aged between 16 and 64 years. The results of the study indicate that these technological tools have become an integral part of tourists’ behaviour because they not only facilitate the accommodation search but also significantly influence purchasing behaviour.
{"title":"Moroccans’ Behavioural Response to the Development of Digital Tourism","authors":"Tariq Laajini","doi":"10.46222/ajhtl.19770720.205","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720.205","url":null,"abstract":"Electronic tourism was born at the crossroads between tourism and electronic commerce. Electronic tourism developed in the 1990s and became widespread with the emergence of the Internet 2.0. This article examines this new disintermediated form of tourism by looking at the new requirements and attitudes of today’s tourists. The analysis focuses on tourists’ behaviour regarding technological tools. It relies on both the conceptual and theoretical frameworks and a qualitative study carried out with four focus groups composed of Moroccan Internet users aged between 16 and 64 years. The results of the study indicate that these technological tools have become an integral part of tourists’ behaviour because they not only facilitate the accommodation search but also significantly influence purchasing behaviour.","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44296789","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-31DOI: 10.46222/ajhtl.19770720.192
R. Baipai, O. Chikuta, E. Gandiwa, Cheidza Mutanga
Sustainable agritourism development is at the apex of contemporary discussions on sustainable tourism development as evidenced by enormous studies being done on this tourism concept. This review paper discussed the contributions of one hundred and five (105) research articles that were published in several tourism journals. The main objective of this paper was to establish the current state of literature on Success Factors (SFs) for sustainable agritourism development, identify research gaps, suggest areas of future study and draw lessons that are of importance to the development of agritourism in Zimbabwe. Statistical analysis was employed in order to establish the distribution of the sampled research articles over time, by continent, distribution by research method, distribution by research approach and distribution by research themes. The results of this study revealed that research on agritourism development is biased towards the developed countries, most of the research used qualitative research with focus more on the supply side and little has been done to establish the requirements and CSFs for the development of this tourism concept. The findings of this study provide a baseline upon which future studies in agritourism, could be build.
{"title":"A Critical Review of Success Factors for Sustainable Agritourism Development","authors":"R. Baipai, O. Chikuta, E. Gandiwa, Cheidza Mutanga","doi":"10.46222/ajhtl.19770720.192","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720.192","url":null,"abstract":"Sustainable agritourism development is at the apex of contemporary discussions on sustainable tourism development as evidenced by enormous studies being done on this tourism concept. This review paper discussed the contributions of one hundred and five (105) research articles that were published in several tourism journals. The main objective of this paper was to establish the current state of literature on Success Factors (SFs) for sustainable agritourism development, identify research gaps, suggest areas of future study and draw lessons that are of importance to the development of agritourism in Zimbabwe. Statistical analysis was employed in order to establish the distribution of the sampled research articles over time, by continent, distribution by research method, distribution by research approach and distribution by research themes. The results of this study revealed that research on agritourism development is biased towards the developed countries, most of the research used qualitative research with focus more on the supply side and little has been done to establish the requirements and CSFs for the development of this tourism concept. The findings of this study provide a baseline upon which future studies in agritourism, could be build.","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48126457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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