Pub Date : 2021-12-31DOI: 10.46222/ajhtl.19770720.195
Mariamo Amade Abdula, Z. Breda, C. Eusébio
Tourism has been recognised as one of the main industries in the world. It creates opportunities for developing tourism destinations; however, it also requires adaptation to new challenges in constant evolution. In this context, there is a continuous need to identify and explore new tourism markets, take advantage of emerging opportunities, and create products that offer innovative and differentiating tourism experiences. Mozambique is betting on the development of tourism as a factor of economic and territorial dynamism. This article aims to present a destination image-based segmentation study of potential visitors to Mozambique. A questionnaire was administered to a sample of 382 potential visitors to Mozambique. The application of a hierarchical cluster analysis based on the perceived destination image allowed the identification of three clusters: “nostalgic”, “destination lovers”, and “concerned”. The results highlight differences in terms of perceived risk and intentional behaviour among the clusters identified. The paper ends with important practical implications to improve the image of Mozambique as a tourism destination.
{"title":"Image and Risk Perception of Mozambique as a Tourism Destination: A Segmentation Study","authors":"Mariamo Amade Abdula, Z. Breda, C. Eusébio","doi":"10.46222/ajhtl.19770720.195","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720.195","url":null,"abstract":"Tourism has been recognised as one of the main industries in the world. It creates opportunities for developing tourism destinations; however, it also requires adaptation to new challenges in constant evolution. In this context, there is a continuous need to identify and explore new tourism markets, take advantage of emerging opportunities, and create products that offer innovative and differentiating tourism experiences. Mozambique is betting on the development of tourism as a factor of economic and territorial dynamism. This article aims to present a destination image-based segmentation study of potential visitors to Mozambique. A questionnaire was administered to a sample of 382 potential visitors to Mozambique. The application of a hierarchical cluster analysis based on the perceived destination image allowed the identification of three clusters: “nostalgic”, “destination lovers”, and “concerned”. The results highlight differences in terms of perceived risk and intentional behaviour among the clusters identified. The paper ends with important practical implications to improve the image of Mozambique as a tourism destination.","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70474073","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-31DOI: 10.46222/ajhtl.19770720.194
Ayanda Mchunu, Siyabulela Nyikana, PhD, T. Tichaawa
This study examined the pro-environmental behaviour that is associated with small-scale sporting events in the context of South Africa. To achieve this aim, the study employed a mixed-method research strategy, wherein face-to-face questionnaire surveys (n=316) were conducted with small-scale sporting event attendees. These were complemented by in-depth, semi-structured interviews with key informants who are involved in the organisation and management of such events (n=9). The key findings indicated that small-scale sport event attendees are environmentally conscious and practice pro-environmental behaviour at small-scale sport events to a large extent. However, the study observed certain nuances relating to behavioural differences at different events, with regards to environmental management. Moreover, there seemed to be a misalignment of environmental management from the event organisers and environmental behaviour by the attendees of small-scale sporting events, especially when looking into intended future behaviour at the events. The study advocates for a more comprehensive planning and management approach for small-scale events, particularly from the viewpoint of the organisers in order to promote responsible behaviour by attendees of the events going forward.
{"title":"Assessing the Pro-environmental Behaviour Associated with Small-scale Sport Tourism Events","authors":"Ayanda Mchunu, Siyabulela Nyikana, PhD, T. Tichaawa","doi":"10.46222/ajhtl.19770720.194","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720.194","url":null,"abstract":"This study examined the pro-environmental behaviour that is associated with small-scale sporting events in the context of South Africa. To achieve this aim, the study employed a mixed-method research strategy, wherein face-to-face questionnaire surveys (n=316) were conducted with small-scale sporting event attendees. These were complemented by in-depth, semi-structured interviews with key informants who are involved in the organisation and management of such events (n=9). The key findings indicated that small-scale sport event attendees are environmentally conscious and practice pro-environmental behaviour at small-scale sport events to a large extent. However, the study observed certain nuances relating to behavioural differences at different events, with regards to environmental management. Moreover, there seemed to be a misalignment of environmental management from the event organisers and environmental behaviour by the attendees of small-scale sporting events, especially when looking into intended future behaviour at the events. The study advocates for a more comprehensive planning and management approach for small-scale events, particularly from the viewpoint of the organisers in order to promote responsible behaviour by attendees of the events going forward.","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49317880","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-30DOI: 10.46222/ajhtl.19770720.198
A. Ledikwe
This study is aimed at uncovering the determinants of behavioural intention towards travel applications in an emerging economy of South Africa. A descriptive and quantitative design was employed, and primary data (n=420) was gathered from participants using an online questionnaire. Structural equation modelling was applied to examine the theoretical connection between the dimensions of experiencescape, memorability, satisfaction, and behavioural intention. The results prove that the dimensions of experiencescape (entertainment, escapism, and aesthetics), memorability, satisfaction, and behavioural intention are positively and significantly related. Therefore, the promotion of experiencescape, memorability, and satisfaction is an important area of concern among hospitality providers in developing a consistent and enduring service experience that can stimulate behavioural intention towards travel applications.
{"title":"Determinants of Behavioural Intention Towards Travel Applications in an Emerging African Economy: A Perspective on the Hospitality Industry","authors":"A. Ledikwe","doi":"10.46222/ajhtl.19770720.198","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720.198","url":null,"abstract":"This study is aimed at uncovering the determinants of behavioural intention towards travel applications in an emerging economy of South Africa. A descriptive and quantitative design was employed, and primary data (n=420) was gathered from participants using an online questionnaire. Structural equation modelling was applied to examine the theoretical connection between the dimensions of experiencescape, memorability, satisfaction, and behavioural intention. The results prove that the dimensions of experiencescape (entertainment, escapism, and aesthetics), memorability, satisfaction, and behavioural intention are positively and significantly related. Therefore, the promotion of experiencescape, memorability, and satisfaction is an important area of concern among hospitality providers in developing a consistent and enduring service experience that can stimulate behavioural intention towards travel applications.","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41887410","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Empirical Investigation on How Digital Content Marketing Tourism Affects Customer Engagement","authors":"Asmara Khairani","doi":"10.48119/toleho.995179","DOIUrl":"https://doi.org/10.48119/toleho.995179","url":null,"abstract":"","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":"63 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88245670","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-15DOI: 10.46222/ajhtl.19770720.178
G. Visser, Jamie Cloete
Tourism is a dynamic system essentially connected to all aspects of human and natural environments. Among these tourism systems and products, providers of tourist accommodation stand out. Within this context, water provision is crucial for tourist accommodation. Unfortunately, climate variability, and therefore, water availability, can and does impact tourism systems and tourism products, perhaps disproportionately so. In South Africa generally, and in an established tourism destination region such as the Cape Winelands in particular, guest houses are key role-players in the tourist industry. Nonetheless, from 2015 to 2018, this destination region experienced a crippling long-lasting drought, leading to fears of an imminent “Day Zero” – a point at which taps run dry. This would have been calamitous for tourism. To avert this, various water management strategies were implemented by Stellenbosch guest houses – the focal point of the Cape Winelands tourism region – to cope with and adapt to the drought. This study sought to examine the water management strategies manifested in the study region. It is concluded that various strategies were followed, and some appear to be permanent, rather than once-off responses. While these strategies might lead to more responsible water management strategies in tourist accommodation going forward, it appears that adopting sustainable water use practices was only done under duress and serious resistance from some guests resulted. It may be that water supply augmentation is the only way to preserve the tourism industry.
{"title":"Guest Houses, Drought and Water Management Strategies in the Cape Winelands, South Africa","authors":"G. Visser, Jamie Cloete","doi":"10.46222/ajhtl.19770720.178","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720.178","url":null,"abstract":"Tourism is a dynamic system essentially connected to all aspects of human and natural environments. Among these tourism systems and products, providers of tourist accommodation stand out. Within this context, water provision is crucial for tourist accommodation. Unfortunately, climate variability, and therefore, water availability, can and does impact tourism systems and tourism products, perhaps disproportionately so. In South Africa generally, and in an established tourism destination region such as the Cape Winelands in particular, guest houses are key role-players in the tourist industry. Nonetheless, from 2015 to 2018, this destination region experienced a crippling long-lasting drought, leading to fears of an imminent “Day Zero” – a point at which taps run dry. This would have been calamitous for tourism. To avert this, various water management strategies were implemented by Stellenbosch guest houses – the focal point of the Cape Winelands tourism region – to cope with and adapt to the drought. This study sought to examine the water management strategies manifested in the study region. It is concluded that various strategies were followed, and some appear to be permanent, rather than once-off responses. While these strategies might lead to more responsible water management strategies in tourist accommodation going forward, it appears that adopting sustainable water use practices was only done under duress and serious resistance from some guests resulted. It may be that water supply augmentation is the only way to preserve the tourism industry.","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43207176","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-15DOI: 10.46222/ajhtl.19770720.179
Leani de Vries, A. Gunter
On the 27th of March 2020, South Africa entered hard lockdown (alert level 5) following the outbreak of the COVID-19 pandemic, with the banning of all physical activity outside a place of residence. As a result, official parkrun events were immediately suspended. In June 2020, the country moved to alert level 3, no longer curbing the use of public spaces for leisure, entertainment, and physical activity, albeit with restrictions. However, group sports leisure, such as parkruns remained prohibited. Thus, parkrun, a highly successful global movement where individuals gather on Saturday mornings for a timed 2 or 5km run, jog, or walk, with family and friends, was severely affected by COVID-19 prevention measures. In mitigation, parkrun officials launched, in June 2020, the (not)parkrun to enable individuals to log (on the parkrun website) their own 5km activity, irrespective of time, day or route. In this regard, parkrun enabled parkrunners to bring the event ‘home’, that is, to informally claim public space and time for their physical leisure. By analysing participation figures and feedback posted on the national parkrun blog and social media pages, this research shows how the (not)parkrun enabled Gauteng parkrunners to ‘event-tualise’ their runs to counter act the de-eventualisation of the parkrun by lockdown regulations.
{"title":"‘Event-tualising’ Physical Leisure Activity: How Gauteng Parkrunners Brought the Parkrun Home during COVID-19","authors":"Leani de Vries, A. Gunter","doi":"10.46222/ajhtl.19770720.179","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720.179","url":null,"abstract":"On the 27th of March 2020, South Africa entered hard lockdown (alert level 5) following the outbreak of the COVID-19 pandemic, with the banning of all physical activity outside a place of residence. As a result, official parkrun events were immediately suspended. In June 2020, the country moved to alert level 3, no longer curbing the use of public spaces for leisure, entertainment, and physical activity, albeit with restrictions. However, group sports leisure, such as parkruns remained prohibited. Thus, parkrun, a highly successful global movement where individuals gather on Saturday mornings for a timed 2 or 5km run, jog, or walk, with family and friends, was severely affected by COVID-19 prevention measures. In mitigation, parkrun officials launched, in June 2020, the (not)parkrun to enable individuals to log (on the parkrun website) their own 5km activity, irrespective of time, day or route. In this regard, parkrun enabled parkrunners to bring the event ‘home’, that is, to informally claim public space and time for their physical leisure. By analysing participation figures and feedback posted on the national parkrun blog and social media pages, this research shows how the (not)parkrun enabled Gauteng parkrunners to ‘event-tualise’ their runs to counter act the de-eventualisation of the parkrun by lockdown regulations.","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44523781","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-15DOI: 10.46222/ajhtl.19770720.186
G. Visser, Maryke Marais
This investigation explores the impacts of COVID-19 on safari lodge operators in the northern districts of Zululand and uMkhanyakude in KwaZulu-Natal, South Africa. The area in which these lodges are located is a renowned leading safari lodge destination. This investigation is structured into four core sections. Firstly, brief insights into current debates concerning the influence of COVID-19 on tourism generally are provided. Secondly, the impact of COVID-19 on visitor profiles of safari lodges is analysed. Thirdly, the impact of COVID-19 on the functioning and operations of these safari lodges is examined. Fourthly and finally, the coping mechanisms implemented by the safari lodges are presented. The research deployed snowball sampling and conducted in-person interviews using a semi-structured questionnaire. The study reveals that this tourism subsector, like other tourism subsectors globally, suffered greatly as a result of COVID-19. Various adjustments to its operations had to be implemented in order to survive. These adjustments included scaling back operations, cutting costs wherever possible and drastically reducing staff. Additionally, many lodges tried to compensate for a lack of incoming international tourists by attracting local tourists by offering deep discounts. However, low levels of disposable income among South Africans means that this is not a long-term sustainable strategy. Future uncertainty was a key concern for safari lodge operations.
{"title":"The Impact of COVID-19 on Safari Lodges in Northern KwaZulu-Natal, South Africa","authors":"G. Visser, Maryke Marais","doi":"10.46222/ajhtl.19770720.186","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720.186","url":null,"abstract":"This investigation explores the impacts of COVID-19 on safari lodge operators in the northern districts of Zululand and uMkhanyakude in KwaZulu-Natal, South Africa. The area in which these lodges are located is a renowned leading safari lodge destination. This investigation is structured into four core sections. Firstly, brief insights into current debates concerning the influence of COVID-19 on tourism generally are provided. Secondly, the impact of COVID-19 on visitor profiles of safari lodges is analysed. Thirdly, the impact of COVID-19 on the functioning and operations of these safari lodges is examined. Fourthly and finally, the coping mechanisms implemented by the safari lodges are presented. The research deployed snowball sampling and conducted in-person interviews using a semi-structured questionnaire. The study reveals that this tourism subsector, like other tourism subsectors globally, suffered greatly as a result of COVID-19. Various adjustments to its operations had to be implemented in order to survive. These adjustments included scaling back operations, cutting costs wherever possible and drastically reducing staff. Additionally, many lodges tried to compensate for a lack of incoming international tourists by attracting local tourists by offering deep discounts. However, low levels of disposable income among South Africans means that this is not a long-term sustainable strategy. Future uncertainty was a key concern for safari lodge operations.","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46842889","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-15DOI: 10.46222/ajhtl.19770720.2021
{"title":"Themed Issue: Advances in Geographical Studies on Tourism","authors":"","doi":"10.46222/ajhtl.19770720.2021","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720.2021","url":null,"abstract":"","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41464531","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-15DOI: 10.46222/ajhtl.19770720.181
J. Drummond, Fiona J. Drummond, C. Rogerson
In many parts of the global South heritage is one of the major drivers for destination development. This case study builds upon the existing international scholarship on heritage as a driver for local economic development. The focus on the study is Mahikeng and the wider Ngaka Modiri Molema District in the North West province where there is a wealth of underutilised local cultural and heritage assets. This valuable asset base stems from the area’s history of multi-cultural interactions and with important historical events that occurred in the area relating to the colonial town of Mafeking; the Siege of Mafeking, the founding of the Boy Scout movement and the Anglo-Boer War (South African War); the life of David Livingstone; the life and experiences of prominent African leaders like Sol Plaatje and Dr (Ngaka) Modiri Molema; and, African cultural heritage. However, many heritage assets in the area are underutilised due to the peripheral location of the town, poor marketing and low visitor numbers, as well as, poor maintenance. Arguably, Mahikeng and its surrounds enjoys a rich heritage asset base which offers latent opportunities for a future expansion of heritage tourism and an expanded contribution of tourism for the local economy.
{"title":"Latent Opportunities for Heritage Tourism in South Africa: Evidence from Mahikeng and Surrounds","authors":"J. Drummond, Fiona J. Drummond, C. Rogerson","doi":"10.46222/ajhtl.19770720.181","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720.181","url":null,"abstract":"In many parts of the global South heritage is one of the major drivers for destination development. This case study builds upon the existing international scholarship on heritage as a driver for local economic development. The focus on the study is Mahikeng and the wider Ngaka Modiri Molema District in the North West province where there is a wealth of underutilised local cultural and heritage assets. This valuable asset base stems from the area’s history of multi-cultural interactions and with important historical events that occurred in the area relating to the colonial town of Mafeking; the Siege of Mafeking, the founding of the Boy Scout movement and the Anglo-Boer War (South African War); the life of David Livingstone; the life and experiences of prominent African leaders like Sol Plaatje and Dr (Ngaka) Modiri Molema; and, African cultural heritage. However, many heritage assets in the area are underutilised due to the peripheral location of the town, poor marketing and low visitor numbers, as well as, poor maintenance. Arguably, Mahikeng and its surrounds enjoys a rich heritage asset base which offers latent opportunities for a future expansion of heritage tourism and an expanded contribution of tourism for the local economy.","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43899333","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-15DOI: 10.46222/ajhtl.19770720.177
T. McKay, Manoli Coumbias, N. Kotze
It is estimated that by 2050 as many as five billion bicycles could be in use globally. Reasons for this growth vary, with utility cycling strong in Europe and Asia; while in the United States of America, Canada, the United Kingdom, Australia and New Zealand cycling is a sport and leisure activity, with cycling deemed the ‘new golf’. Within this context, there is a rise in community or local bike shops (or LBS) which sell bicycles, related equipment and services. This qualitative study explored LBSs in greater Johannesburg, focusing on who the entrepreneurs are, how they service their clients, and what links the sector has to serious leisure. It was found that the owners demonstrated high levels of serious leisure cycling engagement and passion for the sport. A sense of being part of a bigger cycling community strongly influenced their entrepreneurial practices. This included how they ran their businesses, the employees they hired, as well as how they viewed cycling in general. The research also yielded insights into operational and sectoral realities, trends and challenges. Generally, it was found that the local bike shops in greater Johannesburg are key players in the supply, growth and development of sport and leisure cycling, thereby making a positive contribution to the cycling community. This is important in the light of the COVID-19 challenges experienced by the sport and leisure sector, as a loss of these shops will likely have a negative impact on cycling in Johannesburg.
{"title":"Leisure Cycling Entrepreneurialism in Johannesburg, South Africa","authors":"T. McKay, Manoli Coumbias, N. Kotze","doi":"10.46222/ajhtl.19770720.177","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720.177","url":null,"abstract":"It is estimated that by 2050 as many as five billion bicycles could be in use globally. Reasons for this growth vary, with utility cycling strong in Europe and Asia; while in the United States of America, Canada, the United Kingdom, Australia and New Zealand cycling is a sport and leisure activity, with cycling deemed the ‘new golf’. Within this context, there is a rise in community or local bike shops (or LBS) which sell bicycles, related equipment and services. This qualitative study explored LBSs in greater Johannesburg, focusing on who the entrepreneurs are, how they service their clients, and what links the sector has to serious leisure. It was found that the owners demonstrated high levels of serious leisure cycling engagement and passion for the sport. A sense of being part of a bigger cycling community strongly influenced their entrepreneurial practices. This included how they ran their businesses, the employees they hired, as well as how they viewed cycling in general. The research also yielded insights into operational and sectoral realities, trends and challenges. Generally, it was found that the local bike shops in greater Johannesburg are key players in the supply, growth and development of sport and leisure cycling, thereby making a positive contribution to the cycling community. This is important in the light of the COVID-19 challenges experienced by the sport and leisure sector, as a loss of these shops will likely have a negative impact on cycling in Johannesburg.","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49523044","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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