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Digital economy as a driver of business development 数字经济驱动商业发展
Pub Date : 2023-03-01 DOI: 10.53486/icspm2022.61
K. Verhal
This article examines the impact of the digital economy and digital transformation on business development of the enterprises. Given the active implementation of information and communication technologies, social networks, virtual reality, artificial intelligence, and rapid economic development, companies can not stay out of progress, and are forced to change business practices, implement digitalization, automate processes. The aim of the article is to study the benefits and directions of the impact of digital technologies on business structures. To achieve this goal, a review of the scientific literature and reports of international companies that studied the impact of IT technologies on enterprises was conducted. It is established that the concepts of digital economy and digital transformation do not have a well-established definition at this time. The business goals that the company plans to achieve in the process of digitalization are systematized. The article identifies the areas of focus in digital transformation. The article systemizes the goals of digital transformation, which are carried out in the direction of changing the strategy, the transformation of business processes, the introduction of intelligent systems and cloud technologies, the transfer of employees to remote working conditions. It is determined that despite the advantages, information technologies as components of digital transformation require significant investment costs.
本文探讨了数字经济和数字化转型对企业业务发展的影响。鉴于信息通信技术、社交网络、虚拟现实、人工智能的积极实施,以及经济的快速发展,企业不能止步于进步,并被迫改变商业惯例,实施数字化、自动化流程。本文的目的是研究数字技术对商业结构影响的好处和方向。为了实现这一目标,对研究IT技术对企业影响的国际公司的科学文献和报告进行了回顾。可以确定的是,数字经济和数字化转型的概念目前还没有一个完善的定义。将公司在数字化过程中计划实现的业务目标系统化。本文确定了数字化转型的重点领域。本文系统化了数字化转型的目标,这些目标是在改变战略,转变业务流程,引入智能系统和云技术,将员工转移到远程工作条件的方向上进行的。可以确定的是,尽管有优势,信息技术作为数字化转型的组成部分需要大量的投资成本。
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引用次数: 0
Development of entrepreneurship in the state of Libya: problem aspects and prospects 利比亚国家的创业发展:问题方面和前景
Pub Date : 2023-03-01 DOI: 10.53486/icspm2022.38
Natallia Sychova, Ramadan Atnisha
This study analyzes the development of entrepreneurship in the state of Libya, substantiates the main problems and factors hindering the development of entrepreneurship. The presented results of the analysis are systematized and summarized by the authors on the basis of sociological studies carried out by international organizations. The results of the analysis can be used to develop effective strategies for the development of entrepreneurship in the state of Libya.
本研究分析了利比亚创业的发展,实证了阻碍创业发展的主要问题和因素。作者在国际组织开展的社会学研究的基础上,对所提出的分析结果进行了系统化和总结。分析结果可用于制定有效的战略,以发展利比亚的创业精神。
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引用次数: 0
Merchandising – effective tool to promote sales in the ,,Terranova” store 销售-有效的工具,以促进销售在“特拉诺瓦”商店
Pub Date : 2023-03-01 DOI: 10.53486/icspm2022.22
A. Solomatin, Nelly Ciubotaru
In a market economy, the goal of any economic agent is to make a profit from the development of his economic activity. In the sales sector, which is currently characterized by the existence of a very wide range of products, by tough competition, but also by the existence of a consumer with a developed mentality, who shows increased requirements, for a company to develop a prosperous business, it is essential that it implements the latest sales methods and techniques through which it could better highlight its product. Merchandising is the right tool, which is currently a key tool for promoting the sales of a store. The purpose of the article is to extend the theoretical and practical approaches to the importance and effectiveness of merchandising in the sales promotion process. The article will reveal the essence of the merchandising process, will present the importance, the forms of manifestation and the indicators through which the results of the implementation of this process can be calculated. It is proposed implementation methods specific to the Terranova brand, to manifest this process. Also will be presented some effective solutions in order to increase the sales of a commercial point.
在市场经济中,任何经济主体的目标都是从其经济活动的发展中获得利润。在销售部门,这是目前的特点是存在一个非常广泛的产品,通过激烈的竞争,但也有一个发达的心态的消费者的存在,谁显示出更高的要求,为一个公司发展一个繁荣的业务,它必须实施最新的销售方法和技术,通过它可以更好地突出其产品。商品销售是正确的工具,这是目前促进商店销售的关键工具。本文的目的是将理论和实践的方法延伸到推销过程中推销的重要性和有效性。本文将揭示商品推销过程的本质,提出商品推销过程的重要性、表现形式和衡量商品推销过程实施效果的指标。提出了特定于Terranova品牌的实施方法,以体现这一过程。也将提出一些有效的解决方案,以增加销售的一个商业点。
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引用次数: 0
Measures to support the business environment in the context of the COVID-19 pandemic 2019冠状病毒病大流行背景下支持营商环境的措施
Pub Date : 2023-03-01 DOI: 10.53486/icspm2022.39
V. Morei
The COVID-19 pandemic has caused an economic recession both regionally and globally. Among the first negative effects we can mention: difficulties encountered by companies in executing contracts, some of them had to send their employees into technical unemployment and, worst of all, some had even stopped their activity. In this context, states around the world have been forced to take concrete steps to help companies and guide them through a prompt action plan. This article analyzes the measures to support the business environment in the context of the COVID-19 pandemic undertaken by some EU member states, as well as by the Government of the Republic of Moldova. To counteract the negative effects of the COVID-19 pandemic, European states have provided significant sums to support companies in difficulty and, in addition, have applied other measures aimed at minimizing the risk of an economic crisis (deferment of taxes, non-collection of interest and delays, temporary tax cuts, measures for the most affected sectors, technical unemployment). As economies enter the stage of economic recovery, it will be important for authorities in all countries to phase out, but as soon as possible, broad support measures and focus on encouraging a competitive business environment, which is essential for a strong recovery, resistant to future crises, as well as for long-term sustainable economic growth.
新冠肺炎大流行造成了地区和全球经济衰退。我们可以提到的第一个负面影响是:公司在执行合同时遇到困难,其中一些公司不得不使其雇员技术性失业,最糟糕的是,有些公司甚至停止了活动。在这种情况下,世界各国被迫采取具体步骤,帮助企业,并通过迅速的行动计划指导它们。本文分析了一些欧盟成员国以及摩尔多瓦共和国政府在2019冠状病毒病大流行背景下为支持商业环境而采取的措施。为了抵消COVID-19大流行的负面影响,欧洲各国提供了大量资金支持困难企业,此外还采取了旨在最大限度降低经济危机风险的其他措施(延期纳税、不征收利息和延期、临时减税、针对受影响最严重部门的措施、技术性失业)。随着各经济体进入经济复苏阶段,各国政府必须尽快逐步取消广泛的支持措施,并将重点放在鼓励竞争的商业环境上,这对于强劲复苏、抵御未来危机以及长期可持续的经济增长至关重要。
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引用次数: 0
Barriers and incentives for business start-ups by young entrepreneurs 青年企业家创业的障碍和激励措施
Pub Date : 2023-03-01 DOI: 10.53486/icspm2022.49
Natalia Deliu
Reducing youth unemployment is one of the major challenges facing most governments in the world for decades to come. Within the framework of potential efforts and strategies to boost employment and job creation for young people, entrepreneurship is increasingly accepted as an important means and a valuable additional strategy to create jobs and improve livelihoods and economic independence of young people. It is an innovative approach to integrating youth into today’s changing labour markets. In the paper, the author presents the problems of functioning of entrepreneurship for young people, which are identified in the modern scientific literature, but also the results of their own research conducted among young people. The survey of young entrepreneurs from the Republic of Moldova served as the basis for the results and conclusions.
减少青年失业是未来几十年世界上大多数政府面临的主要挑战之一。在促进青年就业和创造就业机会的潜在努力和战略框架内,企业家精神日益被认为是创造就业机会和改善青年生计和经济独立的重要手段和宝贵的附加战略。这是一种使青年融入当今不断变化的劳动力市场的创新方法。在本文中,作者提出了在现代科学文献中确定的年轻人创业功能问题,以及他们自己在年轻人中进行的研究结果。对摩尔多瓦共和国青年企业家的调查是结果和结论的基础。
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引用次数: 0
Ways to improve the management of enterprises in the tourism industry of Ukraine in martial law 戒严令下提高乌克兰旅游业企业管理水平的途径
Pub Date : 2023-03-01 DOI: 10.53486/icspm2022.20
Iryna Mustetsa, Svitlana Luchyk
The article considers the problems of development and management of tourism enterprises during the martial law in Ukraine. It is established that the aggression of the Russian Federation and the beginning of the war with Ukraine affected all key aspects of the life of the Ukrainian people and shook the entire civilized world. Numerous bombings of the Black Sea coast, which houses the largest number of Ukrainian tourism facilities, have preserved the work of hospitality enterprises and forced management to make decisions not to open the tourist season in many areas, and catastrophic business losses. Theoretically, Ukraine is a tourist attractive country and has all the opportunities for the development of domestic tourism as a priority sector of the economy. In the Strategy for the Development of Tourism and Resorts for the period up to 2026, the field of tourism is identified as one of the main industries that affect the general state and trends of the world economy. As this area is related to the activities of more than 50 industries, its development contributes to employment, diversification of the national economy, preservation and development of cultural potential, preservation of environmentally friendly environment, and contributes to the harmonization of relations between different countries and peoples. Ukraine is located in the center of Europe and has all the conditions for proper economic development through tourism, but lags far behind the world's leading countries in terms of tourism infrastructure and quality of tourism services, which is why a key aspect of hotel development is the construction of new hospitality. Examples of foreign countries, namely Croatia, Bosnia and Herzegovina, Cyprus, Egypt and Israel in the direction of development and restoration of the tourism industry in the postwar and war periods are studied. Ways of management of the enterprises of sphere of tourism in Ukraine for the purpose of development and stabilization of financial indicators are analyzed. Keywords: hotel enterprises, martial law, tourism industry.
本文对乌克兰戒严期间旅游企业发展与管理中存在的问题进行了思考。可以确定的是,俄罗斯联邦的侵略和对乌克兰战争的开始影响了乌克兰人民生活的所有关键方面,震动了整个文明世界。黑海海岸是乌克兰旅游设施最多的地方,在那里发生的多次爆炸保留了接待企业的工作,迫使管理层决定在许多地区不开放旅游季节,造成了灾难性的商业损失。从理论上讲,乌克兰是一个具有旅游吸引力的国家,拥有发展国内旅游业作为经济优先部门的所有机会。在到2026年期间的旅游和度假村发展战略中,旅游领域被确定为影响世界经济总体状况和趋势的主要产业之一。由于这一领域涉及50多个行业的活动,其发展有助于就业、国民经济多样化、保护和发展文化潜力、保护环境友好型环境,并有助于协调不同国家和人民之间的关系。乌克兰位于欧洲的中心,拥有通过旅游业进行适当经济发展的所有条件,但在旅游基础设施和旅游服务质量方面远远落后于世界领先国家,这就是为什么酒店发展的一个关键方面是建设新的接待方式。国外的例子,即克罗地亚,波斯尼亚和黑塞哥维那,塞浦路斯,埃及和以色列在发展和恢复旅游业的方向在战后和战争时期进行了研究。分析了乌克兰旅游领域企业为发展和稳定财务指标而采取的管理方式。关键词:酒店企业,戒严,旅游业。
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引用次数: 0
Strategic financial planning of universities: challenges and opportunities 高校战略财务规划:挑战与机遇
Pub Date : 2023-03-01 DOI: 10.53486/icspm2022.23
L. Yurchyshena
Financial stability of higher education institutions (HEIs) is achieved through the formation of a positive financial space by balancing income and expenditure. The dependence of universities on the contingent and budget funding allocated for the current year does not create the preconditions for long-term planning. However, the new paradigm of university functioning, transformation processes in HEIs, the crisis caused by Covid-19 and the war in Ukraine require a rethinking of approaches to financial planning. These processes will negatively affect budget funding, universities are forced to find other sources of funding to ensure financial stability and strategic directions of development. University management must respond quickly to challenges and implement effective financial management aimed at ensuring the financial stability of HEIs in both the current and strategic period, which determines the relevance of the chosen topic. The aim of the article is to identify challenges and opportunities for strategic funding for university planning. The research used such methods as analysis and synthesis to identify and systematize the challenges and opportunities of universities in the implementation of strategic planning; hypothesis for determining the impact of financial planning on the achievement of university strategy; a systematic approach to summarize the results of the study. The article identifies the challenges and opportunities of strategic financial planning of universities, content-filled periods of strategic financial planning in conditions of uncertainty.
高等教育机构的财务稳定是通过平衡收支形成积极的财务空间来实现的。大学对本年度分配的或有经费和预算资金的依赖并不能为长期规划创造先决条件。然而,大学运作的新范式、高等教育的转型进程、2019冠状病毒病引发的危机以及乌克兰战争要求我们重新思考财务规划的方法。这些过程将对预算资金产生负面影响,大学被迫寻找其他资金来源,以确保财务稳定和战略发展方向。大学管理层必须迅速应对挑战,实施有效的财务管理,以确保高等教育机构在当前和战略时期的财务稳定,这决定了所选主题的相关性。本文的目的是确定大学规划战略资金的挑战和机遇。本研究采用分析与综合等方法,对高校实施战略规划面临的挑战和机遇进行识别和梳理;财务规划对高校战略实现影响的假设一个系统的方法来总结研究的结果。本文明确了高校战略财务规划面临的挑战和机遇,以及不确定条件下战略财务规划的内容充实期。
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引用次数: 0
The role of branding and integrated communications in strengthening corporate image 品牌推广及整合传播在强化企业形象方面的作用
Pub Date : 2023-03-01 DOI: 10.53486/icspm2022.28
Iurie Malancea
The efforts involved in building a company's image are not just the responsibility of the marketing department or its efforts, but rather cover the entire business. The sensory reflections that define the term company image are characterized by quality, price, product availability, trust, level of service, company history, company reputation, and possibly advertising, which even if it does not have an influence on production quality or price, can shape a presentation of the product and the company to the final consumer. Any company that has interacted with certain stakeholders (e.g., consumers), has communicated its image and the consumer has made their conclusions. Thus, the effort and investment involved in image formation and enhancement is more than justified by the negative effect the image can have when the company does not give attention and importance to this aspect. A strategic approach to branding and the use of integrated marketing communications to strengthen the company's image leads to a positive result that materializes in higher profitability in relation to the competition and which essentially denotes its competitiveness in the market.
建立公司形象所涉及的努力不仅仅是营销部门或其努力的责任,而是涉及整个业务。定义术语公司形象的感官反映的特点是质量,价格,产品可用性,信任,服务水平,公司历史,公司声誉,可能还有广告,即使它对生产质量或价格没有影响,也可以塑造产品和公司对最终消费者的展示。任何与特定利益相关者(如消费者)互动的公司,都已经传达了它的形象,并且消费者已经做出了他们的结论。因此,当公司不重视和重视这方面时,形象形成和提升所涉及的努力和投资就比形象可能产生的负面影响更合理。品牌的战略方法和整合营销传播的使用,以加强公司的形象,导致一个积极的结果,体现在较高的盈利能力,相对于竞争,这本质上表明其在市场上的竞争力。
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引用次数: 0
Artificial intelligence and its impact on financial services: challenges and prospects 人工智能及其对金融服务的影响:挑战与前景
Pub Date : 2023-03-01 DOI: 10.53486/icspm2022.07
Maia Pisaniuc
Inteligența artificială (IA) este un instrument puternic, deja utilizat pe scară largă în serviciile financiare, precum și în diverse activități economice. IA constă în utilizarea computerelor și a algoritmilor în vederea sporirei și simulării inteligenței umane, ceea ce permite recunoașterea tiparelor adaptive folosind volume mari de date și metode statistice moderne pentru a oferi răspunsul „cel mai bun prevăzător” la orice set de probleme. Utilizarea acestuia are un mare potential, cu impact pozitiv în situațiile în care companiile îl implementează cu suficientă prudență. În aceast articol s-au analizat avantajele și dezavantajele aplicațiilor IA în serviciile financiare: precum și impactul acestora asupra băncilor din Republica Moldova. De asemenea am analizat impactul asupra forței de muncă, și necesitatea revizuirea pregătirii specialiștilor în acest domeniu. Am pus în evidență analiza unei serii de aplicații specifice: generarea alfa și administrarea în gestionarea activelor, chatbots și asistenți virtuali, subscriere, extinderea managerului de relații, detectarea fraudelor, și tranzacționare algoritmică în domeniul bancar, inclusiv gestionarea riscurilor.
人工智能(AI)是一种强大的工具,已广泛应用于金融服务和各种经济活动中。人工智能是利用计算机和算法来增强和模拟人类智能,从而利用大量数据和现代统计方法进行自适应模式识别,为任何一组问题提供 "最佳预测 "答案。该技术的应用潜力巨大,在企业谨慎实施的情况下会产生积极影响。本文分析了人工智能应用于金融服务的优缺点,以及对摩尔多瓦共和国银行的影响。我们还分析了对劳动力的影响,以及审查该领域专家培训的必要性。我们重点分析了一些具体应用:资产管理中的阿尔法生成和管理、聊天机器人和虚拟助理、核保、客户经理扩展、欺诈检测和银行业中的算法交易,包括风险管理。
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引用次数: 0
Management of public-private partnership contracts as a method of risk mitigation 管理公私伙伴关系合同,作为减轻风险的一种方法
Pub Date : 2023-03-01 DOI: 10.53486/icspm2022.09
Irina Călugăreanu
The partnership between private com005panies and the state is one of the most important solutions for creating an efficient economic activity, developing the industrial, and social infrastructure, and stimulating the growth of the country's competitiveness. The use of the PPP system leads to attracting additional investments in infrastructure development and modernization of fixed assets in various industries, as well as increasing the efficiency of management processes. The problem with implementing investment projects refers to unforeseen situations that may affect the performance of investments. And during the implementation process, certain types of risks may affect its effectiveness. Therefore, a sustainable contractual structure with a commercially acceptable risk distribution will be a decisive factor in financing infrastructure development. In this article, to achieve an effective result, it is proposed to use standardized contract documents, which will allow you to respond promptly to any deviation in the implementation of the project and thus help to avoid many risks at all stages of the project.
私营企业和国家之间的伙伴关系是创造高效经济活动、发展工业和社会基础设施以及刺激国家竞争力增长的最重要的解决方案之一。PPP系统的使用可以吸引对基础设施发展和各个行业固定资产现代化的额外投资,并提高管理流程的效率。投资项目实施中的问题是指可能影响投资绩效的不可预见的情况。在实施过程中,某些类型的风险可能会影响其有效性。因此,具有商业上可接受的风险分配的可持续合同结构将是为基础设施发展融资的决定性因素。在本文中,为了获得有效的结果,建议使用标准化的合同文件,这将使您能够及时响应项目实施中的任何偏差,从而有助于避免项目各个阶段的许多风险。
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引用次数: 0
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Strategii si politici de management in economia contemporana
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