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Multimodal Critical Discourse Analysis on advertisement of Colgate 高露洁广告多模态批评语篇分析
Pub Date : 2021-11-04 DOI: 10.55637/ijsfl.4.1.4092.10-13
Ni Made Sila Ulati
This study aims to analyze the advertisement of Colgate in audiovisual formed, when Colgate advertisement is one of the Super Bowl commercial break in USA. This study applies on semantic approach focused on the multimodal discourse analysis. In the semiotic sense, signs are words, images, sounds, gestures, and objects are also called multimodal, as it is said (Anstey & Geoff, 2010) a text is said to be a multimodal text if the text has two or more semiotic systems. There are five types of semiotic systems, e.g. linguistic, visual, audio, gestural, and layout. The method applied in this study is descriptive qualitative method. The result of this study is Colgate Total advertisement covers five aspects in a multimodal semiotic system, namely linguistic, visual, audio, gestural, and location aspects. These five aspects come together to make the ad appearance very attractive and easy to remember. Keywords: multimodality, advertisement, analysis
本研究的目的是分析高露洁的广告在视听形式,当高露洁的广告是在美国超级碗广告时间之一。本研究主要运用语义方法对多模态语篇进行分析。在符合学意义上,符号是文字、图像、声音、手势和物体,也被称为多模态,正如所说(Anstey & Geoff, 2010),如果文本具有两个或两个以上的符合学系统,则称为多模态文本。有五种类型的符号系统,如语言、视觉、听觉、手势和布局。本研究采用描述定性方法。本研究的结果是:高露洁Total广告在一个多模态符号学系统中涵盖了五个方面,即语言、视觉、听觉、手势和位置方面。这五个方面结合在一起,使广告外观非常吸引人,容易记住。关键词:多式联运,广告,分析
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引用次数: 0
Discourse Analysis of Van Dijk on Online News Text of Reynhard Sinaga Case on CNN Indonesia News Van Dijk对CNN印尼新闻Reynhard Sinaga案网络新闻文本的话语分析
Pub Date : 2021-11-04 DOI: 10.55637/ijsfl.4.1.4105.28-34
Candra Yulika
In early 2020, the world was shocked by the case of Reynhard Sinaga, an Indonesian citizen who had committed a crime that earned him the nickname of the biggest sex predator in British history. This study examines the critical discourse analysis proposed by Van Dijk. The data is taken from online news texts reported by CNN Indonesia with a focus on the Reynhard Sinaga case. The data is taken as many as six news stories with different headlines. The results of the study found that CNN Indonesia in reporting news is informative and factual without taking sides with any party. Five of the six news stories have the same topic. News writing tends to use a deductive pattern, namely from general to specific descriptions.
2020年初,印尼公民雷纳德·西纳加(Reynhard Sinaga)的案件震惊了全世界,他犯下的罪行使他获得了英国历史上最大的性侵犯者的绰号。本研究考察了范戴克提出的批评话语分析。这些数据来自CNN印尼分部报道的在线新闻文本,重点是Reynhard Sinaga案。这些数据取自六个不同标题的新闻故事。研究结果发现,CNN印尼频道的新闻报道内容翔实,不偏袒任何一方。六篇新闻报道中有五篇的主题相同。新闻写作倾向于采用演绎模式,即由一般描述到具体描述。
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引用次数: 0
Multimodal Approach for Functional Systemic Linguistic Studies 功能系统语言学研究的多模态方法
Pub Date : 2021-11-04 DOI: 10.55637/ijsfl.4.1.4103.22-27
N. Purnama
This study aims to introduce and explain multimodal as an approach that should be used in a comprehensive study of functional systemic linguistics. The method used in this study refers to a qualitative descriptive method with a literature study technique, namely exploring various theories related to multimodal and functional systemic linguistics. The information that has been obtained becomes data which is then analyzed and presented descriptively. The results showed that functional systemic linguistics is a study that considers language as a social semiotic system. Language is a variety of signs that can be verbal or nonverbal. The forms of verbal and nonverbal signs with the meanings contained can be understood thoroughly and intact through a multimodal approach; see the meaning or message in the text on the interrelation of words, phrases, sentences, sounds, music, colors, images, gesturals, and existing spatial. Keywords: functional systemic linguistics, multimodal.
本研究旨在介绍和解释多模态作为一种应用于功能系统语言学综合研究的方法。本研究采用的方法是结合文献研究法的定性描述方法,即探索与多模态和功能系统语言学相关的各种理论。所获得的信息成为数据,然后对其进行分析并进行描述。结果表明,功能系统语言学是一门将语言视为一种社会符号系统的研究。语言是各种各样的符号,可以是口头的,也可以是非口头的。通过多模态方法,语言和非语言符号的形式及其所包含的意义可以被完整地理解;通过单词、短语、句子、声音、音乐、颜色、图像、手势和现有空间的相互关系来理解文本中的意思或信息。关键词:功能系统语言学;多模态;
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引用次数: 1
A Generic Structure Of Reverend E.M.F Oshoffa’s Sermons 奥肖法牧师布道的一般结构
Pub Date : 2021-07-05 DOI: 10.55637/ijsfl.3.2.3046.81-89
Onipede Festus Moses
This research’s objectives were to examine the obligatory and optional linguistic elements, the generic structure, and the pragmatic imports of the linguistic elements identified in Reverend EMF Oshoffa's sermons. Reverend Emmanuel Mobiyina Friday Oshoffa is selected out of many white garment Churches because of the large audience that listen to him as the Supreme Head of Celestial Church of Christ worldwide. In this study, we purposively studied thirty-two (32) excerpts selected from Reverend EMF Oshoffa's sermons through participants and non- participant observations. The findings revealed the GSP catalogue for Reverend EMF Oshoffa as [P]^ [S]^ (DoP)^ [Se]^ {(CfC)^ (WtF)}^ [F]. The elements generated in the catalogue include: prayer P, Song S, Greeting G,  Declaration of Purpose DoP, Sermon Se, Call for Confession CfC, Welcome to the Fold WtF, and Finis F. While DoP, CfC and WtF are optional, the remaining ones (P, S, G, Se and F) are obligatory. The findings revealed that most registers used in patterning CCC sermon feature 'angelic registers' whose meanings cannot be traced to any world languages, but their meanings can be inferred from the context of use. Notable registers of the sermon featured El-beraca-bered-Eli, Elmorijah, Elohimjah,and Eli-Bamah-Yabah. The paper concluded that the elements of GSP catalogued here are typical of CCC sermonic discourse. It is therefore suggested that future research could apply this model to other sermonic discourse of other denomination, most especially White Garment Church such as Cherubim and Seraphim to further test its validity.
本研究的目的是研究EMF Oshoffa牧师布道中必要的和可选的语言元素,一般结构,以及语言元素的语用输入。伊曼纽尔·莫比伊纳·星期五·奥肖法牧师从许多白衣教堂中被选中,因为他是全世界天界基督教会的最高领袖,有大量听众听他讲道。在这项研究中,我们通过参与者和非参与者的观察,有目的地研究了从EMF Oshoffa牧师的布道中选出的32个节选。结果显示EMF Oshoffa牧师的GSP目录为[P]^ [S]^ (DoP)^ [Se]^ {(CfC)^ (WtF)}^ [F]。在目录中生成的元素包括:祷告P,颂歌S,问候G,目的宣言P,讲道Se,呼求认罪CfC,欢迎来到折叠WtF,结束F。DoP, CfC和WtF是可选的,其余的(P, S, G, Se和F)是强制性的。研究结果显示,CCC讲道模式中使用的大多数语域特征都是“天使语域”,其含义无法追溯到任何世界语言,但它们的含义可以从使用的语境中推断出来。值得注意的是,这篇讲道的记录有以勒比拉迦比列——以利、以利摩利雅、以罗欣雅和以利巴玛雅巴。本文的结论是,这里列出的GSP要素是典型的CCC讲道话语。因此,建议未来的研究可以将此模型应用到其他教派的讲道话语中,特别是白衣教会如基路伯和撒拉弗,以进一步检验其有效性。
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引用次数: 0
Illocutionary Act in Ice Age Collision Course Movie Script 《冰河世纪碰撞课》电影剧本中的言外行为
Pub Date : 2021-07-05 DOI: 10.55637/ijsfl.3.2.3698.72-80
Achmad Fauzhi Abdullah, Kiki Nurwahyuni, Olha Suzitha Lantemona
Language is very important for human being, because through language we can convey messages, information, communicate ideas and opinions. Language is also used in every aspect of life because human is a social creature who need interaction with the other in orde`r to carry out daily activities to get the meaning especially speech act by using the classification of illocutionary act by George Yule. This research aims to analyze the utterance in the dialogue of the Ice Age Collision Course movie script by using pragmatic study to understanding meaning in relation to speech situations or social contexts and comprehend meaning through language. This research applies qualitative content analysis method. The source of the data in this research is primary data. The technique of data collections are downloading the script, read the movie script intensively, clasifying the data, and data reduction. While the techniques of data analysis are presenting the data, describing each data, interpreting the data and concluding. The result shows there are 10 data with five types illocutionary acts expressed by all the characters such as Directives, Representatives, Commisive, Expressive and Declarations act.  
语言对人类来说是非常重要的,因为通过语言我们可以传达信息,信息,交流思想和观点。语言也被用于生活的方方面面,因为人类是一种社会生物,需要与他人互动才能进行日常活动,以获得意义,特别是言语行为,这是乔治·尤尔对言外行为的分类。本研究旨在运用语用学的方法,结合言语情境或社会语境来理解意义,并通过语言来理解意义,分析《冰河世纪碰撞历程》电影剧本对白中的话语。本研究采用定性内容分析法。本研究的数据来源为原始数据。数据收集技术主要包括下载剧本、精读剧本、数据分类和数据约简。而数据分析的技术是呈现数据,描述每个数据,解释数据和结论。结果表明,有指示、代表、委托、表达和声明行为等5种由所有汉字表达的言外行为类型的10个数据。
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引用次数: 0
Text of Bengu Mati: Social Semiotics of Systemic Functional Linguistics 《蚌埠市》文本:系统功能语言学的社会符号学
Pub Date : 2021-07-05 DOI: 10.55637/ijsfl.3.2.3729.51-63
I. K. Suardana
Text of Bengu Mati is one one Balinese written text used to educate Balinese community members. The moral values of the text cannot be comprehended well so that the text is not popular in the communities. Even, the young generations have preference to switch their entertainment modes into the modern entertainment mode. From that phenomenon, this research explored the social semiotics of the text. The theory used to analyze the text is the theory of social context from Systemic Functional linguistics, namely: context of situation, context of culture, and ideology (Halliday and Ruqaiya, 1999). The data source was taken from Kumpulan Satua ‘Balinese folklore’ written by Suwija, et.al (2019). This is qualitative research by applying library technique. The technique to collect the data was field, tenor, and mode, namely: what word was conceptualized, what action was actualized, who spoke, to whom spoke, how to speak, and others. The data are presented in two languages, Balinese language is used as the source language, and the English is used as the translation. The result of the research suggested that it is very important to comprehend social phenomenon based on social context. Without understanding the social context, it will destruct not only for the actor, but it is also for others. Be good person in front of the children is must since our behavior will be imitated and kept permanently in the mind by the children.
Bengu Mati的文本是一个巴厘岛的书面文本,用于教育巴厘岛社区成员。文本的道德价值不能被很好地理解,从而使文本在社区中不受欢迎。甚至,年轻一代更倾向于将他们的娱乐模式转换为现代娱乐模式。从这一现象出发,本研究探讨了文本的社会符号学。用于分析文本的理论是系统功能语言学的社会语境理论,即:情境语境、文化语境和意识形态语境(Halliday and Ruqaiya, 1999)。数据来源取自Suwija等人(2019)撰写的Kumpulan Satua“巴厘岛民间传说”。这是运用图书馆技术进行的定性研究。收集数据的技术是场、旨、模,即:什么词被概念化,什么动作被实现,谁说话,对谁说话,如何说话,等等。数据以两种语言呈现,以巴厘语为源语,以英语为译文。研究结果表明,基于社会语境来理解社会现象是非常重要的。如果不了解社会背景,它不仅会对行动者造成破坏,也会对他人造成破坏。在孩子面前做一个好人是必须的,因为我们的行为会被孩子模仿并永远留在他们的脑海里。
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引用次数: 1
Behavioral Process in Text of I Durma Anak Lara: Systemic Functional Linguistics 《杜尔玛·阿纳克·劳拉》文本中的行为过程:系统功能语言学
Pub Date : 2021-07-05 DOI: 10.55637/ijsfl.3.2.3723.64-71
Yoga Putra Semadi
Text of I Durma Anak Lara is a written text held by Balinese people. The text conveys life philosophy how to behave in the community especially in social behavior. The text is figured by I Durma as the main figure and his father as the supporting figure. This text is viewed to be very interesting to explore since there is deep moral value embed. In addition, the research also aimed to preserve the existence of the text in the community especially for the youth. The moral value is realized in behavioral process. Because of those reason, this research explored how behavioral process works in the text. The theory used to solve the problem is the theory of transitivity as part of Systemic Functional Linguistics proposed by Halliday (2014). The research used was qualitative research because this research focused on social phenomenon and the theory was used as analyze the problem. The data were taken from Balinese text written by Suwija, et.al (2019).  The technique used to collect the data was syntagmatic and paradigmatic. The result of the research indicated that the text has very deep moral value that must be applied in community. The moral values were described with clauses applying behavioral process. The behaviors were performed with verbs related to physical motions which influence psychology aspects. The word lara ‘difficult’ cannot be translated from the lexicon, but it is interpreted as the success can be obtained through the difficult efforts which must be done consciously and seriously.    
I Durma Anak Lara的文本是巴厘岛人持有的书面文本。这篇文章传达了如何在社会中特别是在社会行为中行为的人生哲学。文章以杜尔玛为主要人物,他的父亲为辅助人物。这篇文章被认为是非常有趣的探索,因为它有深刻的道德价值嵌入。此外,研究的目的还在于保存文本在社区中的存在,特别是对于年轻人。道德价值是在行为过程中实现的。基于这些原因,本研究探讨了行为过程在文本中的作用。用来解决这个问题的理论是Halliday(2014)提出的系统功能语言学的及物性理论。研究采用的是定性研究,因为本研究关注的是社会现象,并采用理论作为分析问题的方法。数据取自Suwija等人(2019)撰写的巴厘文。用于收集数据的技术是综合的和范例的。研究结果表明,该文本具有非常深厚的道德价值,必须在社区中加以应用。用应用行为过程的子句来描述道德价值。行为表现为与影响心理方面的身体运动相关的动词。“困难”这个词不能从词典中翻译出来,但它被解释为通过艰苦的努力可以获得成功,必须有意识和认真地去做。
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引用次数: 1
Isolating Intensifiers in Verbal Processes Found in English Literary Discourse 英语文学语篇中言语过程中的孤立强化语
Pub Date : 2021-07-05 DOI: 10.55637/ijsfl.3.2.2764.90-97
Anh Doan, Giao Chi Le Thi
Abstract: Isolating intensifiers are regarded as markers of the lexical-grammatical class denoting graduation. This category of language performs up-scaling or down-scaling of isolated and individual item solely so as to convey the level of intensity (Martin & White, 2005). The paper aims at exploring how isolating intensifiers upgrade and downgrade verbal processes found in English literary discourse. The study was conducted using qualitative method and basing on 120 samples extracted from the English literary works namely Wuthering Heights by Bronté, The Man of Property by Galsworthy, The moon and Sixpence by Maugham and Vanity Fair by Thackeray. The findings show that the isolating intensifiers can modify a range of various processes such as Material, Mental, Behaviour and Rational processes so as to raise or lower the degree of intensity for the processes. The study also makes some certain contributions to English learning, teaching as well as language study.            
摘要:孤立强化词被认为是表示毕业的词汇语法类标记。这类语言仅对孤立的和个别的项目进行放大或缩小,以传达强度水平(Martin & White, 2005)。本文旨在探讨在英语文学话语中,孤立的强化词是如何提升和降低言语过程的。本研究采用定性方法,选取了英国文学作品中的120个样本,分别是勃朗特的《呼啸山庄》、高尔斯华西的《财主》、毛姆的《月亮与六便士》和萨克雷的《名利场》。研究结果表明,隔离强化因子可以改变一系列不同的过程,如物质、心理、行为和理性过程,从而提高或降低这些过程的强度程度。该研究对英语学习、教学和语言学习也有一定的贡献。
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引用次数: 0
Stereotypes and Discrimination in the "Green Book" Movie: A Critical Discourse Analysis 《绿皮书》电影中的刻板印象与歧视:批判性话语分析
Pub Date : 2021-03-04 DOI: 10.55637/ijsfl.3.1.3000.44-50
Kiki Nurwahyuni, Meli Samelia
This research entitled Stereotypes and Discrimination in the "Green Book" Movie : Critical Discourse Analysis aims to analyze the stereotypes and discrimination that occur in the main character, Don Shirley. The theory used in this research is critical discourse analysis theory by Van Dijk. In this research, researchers found many expressions or utterances and actions that refer to stereotypes and discriminatory behavior committed by white people against black people in America. This study uses qualitative methods because qualitative is a procedure that produces descriptive data in the form of written and spoken words.  The results showed that this case contained three types of discrimination and stereotypes. First, Individual Discrimination is presented in the unfair treatment by white people against the main black figure, Don Shirley. Second, Institutional Discrimination occurs in the police institution where the police imprison Don Shirley who has not committed a crime at all, but only because he is black. Third, Structural Discrimination occurs in the form of policies carried out by majority races which have a negative impact on racial minorities.
本研究的题目是《绿皮书》电影中的刻板印象和歧视:批评话语分析,旨在分析主人公唐·雪莉身上出现的刻板印象和歧视。本研究使用的理论是Van Dijk的批判性话语分析理论。在本研究中,研究人员发现美国白人对黑人的刻板印象和歧视行为有很多表达或言语和行为。本研究采用定性方法,因为定性是一种以书面和口头形式产生描述性数据的过程。结果表明,该案件包含三种类型的歧视和刻板印象。首先,个人歧视表现为白人对主要黑人人物唐·雪莉的不公平待遇。其次,制度性歧视发生在警察机构中,警察把根本没有犯罪的唐·雪莉囚禁起来,只是因为他是黑人。第三,结构性歧视的表现形式是多数种族实施的政策对少数种族产生了负面影响。
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引用次数: 2
Material Processes in the Singaporean Online News on Forest Fires Issue 关于森林火灾问题的新加坡在线新闻的材料过程
Pub Date : 2020-12-14 DOI: 10.55637/ijsfl.3.1.1796.30-36
Octavia Chandra Dewi, Sutiono Mahdi
A material process may show something that has been done physically between two entities, in the clauses or texts. It shows who (or what) is the actor that does the action, if possible, to the goal (or, range), as the participant in the news. This research explained the words as material processes in clauses and the function of their appearance in the online news based on its features of transitivity as part of Systemic Functional Linguistics through the contexts. A descriptive qualitative method was used to explain the processes. The material processes in the text were analyzed based on types of processes of transitivity in Systemic Functional Linguistics study. There are fifty-one material processes found in the text, consists of thirty-seven processes of doing (composed by the creative and the dispositive processes), and fourteen processes of happening. Material processes that were used in the news text show the material actions done by entities (animate or inanimate objects), written from the point of view of the news writer(s). By this research, it can be seen that material processes are very useful for text writing, such as giving more colors, drawing more interest from the readers, giving different word meaning in different contexts, and giving more meaning to the context itself.
在分句或文本中,物质过程可以表示两个实体之间物理发生的某件事。它显示了谁(或什么)是行动的参与者,如果可能的话,作为新闻的参与者,达到目标(或范围)。本研究从系统功能语言学的及物性特征出发,通过语境解释了词语作为分句中的物质过程及其在网络新闻中出现的功能。采用描述性定性方法来解释这一过程。根据系统功能语言学及物性过程的类型,分析了语篇中的物质过程。在文本中发现了51个物质过程,包括37个“做”过程(由创造过程和决定过程组成)和14个“发生”过程。新闻文本中使用的材料过程显示实体(有生命或无生命的物体)所做的材料动作,从新闻作者的角度编写。通过本研究可以看出,材料处理对于文本写作是非常有用的,例如赋予更多的颜色,引起读者更多的兴趣,在不同的语境中赋予不同的单词含义,以及赋予语境本身更多的意义。
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引用次数: 1
期刊
International Journal of Systemic Functional Linguistics
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