The wine industry is significantly affected by globalization and changes in consumption habits and shifts in lifestyle, which lead to changes in the market environment and intensity of competition in the wine markets. Overall, wine cooperatives have a market share of more than 40 % in Europe. In Germany, they account for around one third of the total wine production. The decreasing number of wine cooperatives and their members leads to the assumption that wine cooperatives have difficulties adapting to the different market environment and though, need to select and implement competitive strategies. The aim of this paper is to identify and develop competitive strategies for wine cooperatives in the German wine industry. Therefore, the external forces affecting competitive rivalry in the wine industry are being evaluated for wine cooperatives in Germany. A qualitative approach has been applied including in-depth interviews with managing directors and chairmen of the board (n=15). Data were transcribed verbatim and content analysed. Results showed that the intensity of rivalry among existing competitors is high. Bargaining power of wine cooperatives towards buyers and suppliers strongly depends on their size. However, generally the bargaining power of retailers is high, although this depends on the retail channel (discounters, food retail, specialized retail, specialized wholesale, gastronomy). Five main strategy dimensions emerged: (1) the cost leadership and cost focus strategy, (2) the differentiation and differentiation focus strategy, (3) collaboration among producers, (4) offering additional services, and (5) options for improved membership relations and increased youth involvement.
{"title":"Competitive Strategies for Wine Cooperatives in the German Wine Industry","authors":"Barbara Richter, J. Hanf","doi":"10.36253/WEB-8872","DOIUrl":"https://doi.org/10.36253/WEB-8872","url":null,"abstract":"The wine industry is significantly affected by globalization and changes in consumption habits and shifts in lifestyle, which lead to changes in the market environment and intensity of competition in the wine markets. Overall, wine cooperatives have a market share of more than 40 % in Europe. In Germany, they account for around one third of the total wine production. The decreasing number of wine cooperatives and their members leads to the assumption that wine cooperatives have difficulties adapting to the different market environment and though, need to select and implement competitive strategies. The aim of this paper is to identify and develop competitive strategies for wine cooperatives in the German wine industry. Therefore, the external forces affecting competitive rivalry in the wine industry are being evaluated for wine cooperatives in Germany. A qualitative approach has been applied including in-depth interviews with managing directors and chairmen of the board (n=15). Data were transcribed verbatim and content analysed. Results showed that the intensity of rivalry among existing competitors is high. Bargaining power of wine cooperatives towards buyers and suppliers strongly depends on their size. However, generally the bargaining power of retailers is high, although this depends on the retail channel (discounters, food retail, specialized retail, specialized wholesale, gastronomy). Five main strategy dimensions emerged: (1) the cost leadership and cost focus strategy, (2) the differentiation and differentiation focus strategy, (3) collaboration among producers, (4) offering additional services, and (5) options for improved membership relations and increased youth involvement.","PeriodicalId":38081,"journal":{"name":"Wine Economics and Policy","volume":"9 1","pages":"83-98"},"PeriodicalIF":0.0,"publicationDate":"2020-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48957365","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper aims to analyse the Sparkling Wine international market structure and competitiveness, focusing on the 2004–2018 period. It used the data regarding exports and imports of sparkling wine available in the International Trade Centre’s Trade Map database. The method used to examine sparkling wine’s international market structure and competitiveness consisted of calculation of: (i) Revealed Comparative Advantage (RCA); (ii) Relative Position in the Market (RPM); (iii) Hirschman-Herfindahl Index (HHI); and (iv) Net Export Index (NEI). The paper analyses the growth of the sparkling wine trade worldwide. It demonstrated that France had the greatest relative position in the market, followed by Italy and Spain. This same sequence was found in the revealed comparative advantage, highlighting the increased Italian export level. A high export market structure concentration was also shown. On the other hand, there was an unconcentrated import market structure, and, according to the NEI, it was possible to identify three groups composed of actors who were stable in terms of: i) exports based on domestic production (France, Italy and Spain); ii) trade, reflecting re-export (Singapore and the Netherlands); iii) imports, with strong domestic consumption (Germany, the United Kingdom, the United States of America, Australia, and Belgium).
{"title":"Sparkling Wine International Market Structure and Competitiveness","authors":"K. Thomé, V. Paiva","doi":"10.36253/WEB-8433","DOIUrl":"https://doi.org/10.36253/WEB-8433","url":null,"abstract":"This paper aims to analyse the Sparkling Wine international market structure and competitiveness, focusing on the 2004–2018 period. It used the data regarding exports and imports of sparkling wine available in the International Trade Centre’s Trade Map database. The method used to examine sparkling wine’s international market structure and competitiveness consisted of calculation of: (i) Revealed Comparative Advantage (RCA); (ii) Relative Position in the Market (RPM); (iii) Hirschman-Herfindahl Index (HHI); and (iv) Net Export Index (NEI). The paper analyses the growth of the sparkling wine trade worldwide. It demonstrated that France had the greatest relative position in the market, followed by Italy and Spain. This same sequence was found in the revealed comparative advantage, highlighting the increased Italian export level. A high export market structure concentration was also shown. On the other hand, there was an unconcentrated import market structure, and, according to the NEI, it was possible to identify three groups composed of actors who were stable in terms of: i) exports based on domestic production (France, Italy and Spain); ii) trade, reflecting re-export (Singapore and the Netherlands); iii) imports, with strong domestic consumption (Germany, the United Kingdom, the United States of America, Australia, and Belgium).","PeriodicalId":38081,"journal":{"name":"Wine Economics and Policy","volume":"9 1","pages":"37-47"},"PeriodicalIF":0.0,"publicationDate":"2020-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48145940","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
E. Haddad, P. Aroca, Pilar A. Jano, Ademir Rocha, Bruno Pimenta
Short-term climate conditions may affect crop yields and vintage quality and, as a consequence, wine prices and vineyardsâ earnings. In this paper, we use a CGE model for Chile, which incorporates detailed information about the value chain of the wine sector in the country. Using information for the 2015-2016 harvest, we calibrate climate shocks associated with a bad year for the wine industry in Chile, when premature rains occurred in important wine regions, reducing the area harvested and leading to wines with less concentrated flavors, particularly for reds. We model the climate shocks as a technical change in the grape-producing sector (quantity effect). Moreover, we model quality effects as a shift in the foreign demand curve for Chilean wine. Given the specific economic environment in the model and the proposed simulation, it is possible to note the reduction of Chilean real GDP by about 0.067%. By decomposing this result, we verify that the quality effect has a slightly greater weight compared to the quantity effect.
{"title":"A Bad Year? Climate Variability and the Wine Industry in Chile","authors":"E. Haddad, P. Aroca, Pilar A. Jano, Ademir Rocha, Bruno Pimenta","doi":"10.36253/WEB-7665","DOIUrl":"https://doi.org/10.36253/WEB-7665","url":null,"abstract":"Short-term climate conditions may affect crop yields and vintage quality and, as a consequence, wine prices and vineyardsâ earnings. In this paper, we use a CGE model for Chile, which incorporates detailed information about the value chain of the wine sector in the country. Using information for the 2015-2016 harvest, we calibrate climate shocks associated with a bad year for the wine industry in Chile, when premature rains occurred in important wine regions, reducing the area harvested and leading to wines with less concentrated flavors, particularly for reds. We model the climate shocks as a technical change in the grape-producing sector (quantity effect). Moreover, we model quality effects as a shift in the foreign demand curve for Chilean wine. Given the specific economic environment in the model and the proposed simulation, it is possible to note the reduction of Chilean real GDP by about 0.067%. By decomposing this result, we verify that the quality effect has a slightly greater weight compared to the quantity effect.","PeriodicalId":38081,"journal":{"name":"Wine Economics and Policy","volume":"9 1","pages":"23-35"},"PeriodicalIF":0.0,"publicationDate":"2020-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41353521","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A. Annunziata, Lara Agnoli, R. Vecchio, S. Charters, A. Mariani
This study aims to analyse the influence of alternative formats of health warnings on French and Italian Millennial consumers’ choices of beer and wine. Two Discrete Choice Experiments were built for wine and beer and two Latent Class choice models were applied in order to verify the existence of different consumer profiles. Results show that young consumers’ choices for wine and beer are influenced by framing, design and visibility of warnings. In both countries, the acceptance of warnings is higher for beer than for wine and in both cases consumers show higher utility for a logo on the front label: on the neck with a neutral message in the case of beer; on the front, without a message for wine. Latent Class choice models highlight the existence of different consumers’ groups with different levels of warning influencing their choices. In order to apply policies conducting to health benefits, our results suggest the need to focus on young individuals to communicate the risks of alcohol abuse through targeted messages and, more generally, to make them aware of the potential negative effects of excessive consumption of both wine and beer.
{"title":"The Influence of Alcohol Warning Labels on Consumers’ Choices of Wine and Beer","authors":"A. Annunziata, Lara Agnoli, R. Vecchio, S. Charters, A. Mariani","doi":"10.36253/WEB-8189","DOIUrl":"https://doi.org/10.36253/WEB-8189","url":null,"abstract":"This study aims to analyse the influence of alternative formats of health warnings on French and Italian Millennial consumers’ choices of beer and wine. Two Discrete Choice Experiments were built for wine and beer and two Latent Class choice models were applied in order to verify the existence of different consumer profiles. Results show that young consumers’ choices for wine and beer are influenced by framing, design and visibility of warnings. In both countries, the acceptance of warnings is higher for beer than for wine and in both cases consumers show higher utility for a logo on the front label: on the neck with a neutral message in the case of beer; on the front, without a message for wine. Latent Class choice models highlight the existence of different consumers’ groups with different levels of warning influencing their choices. In order to apply policies conducting to health benefits, our results suggest the need to focus on young individuals to communicate the risks of alcohol abuse through targeted messages and, more generally, to make them aware of the potential negative effects of excessive consumption of both wine and beer.","PeriodicalId":38081,"journal":{"name":"Wine Economics and Policy","volume":"9 1","pages":"3-21"},"PeriodicalIF":0.0,"publicationDate":"2020-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49015274","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Both the German and the Hungarian wine markets belong to the “old world” European winemaking heritage and each have long winemaking traditions; however, since the 1950s, they have gone through completely different changes as political and economic circumstances greatly influenced the development of these wine markets. This paper, based on a representative survey of 2,000 participants in Germany and 1,500 participants in Hungary, investigates the differences in consumer behaviour and sales channel structures in both countries. The results indicate that, despite some similarities, there are large differences between German and Hungarian wine consumers in not only wine preferences but also in the use of sales channels. The two countries differ especially in the number of heavy drinkers and in the socio-demographic background of wine drinkers. These results shall provide important information and insights for producers and marketers about the wine markets of these two European countries.
{"title":"A Cross-Cultural Comparison of Wine Consumption and Purchasing Behaviour in Germany and Hungary","authors":"G. Szolnoki, Gedeon Totth","doi":"10.14601/WEB-8053","DOIUrl":"https://doi.org/10.14601/WEB-8053","url":null,"abstract":"Both the German and the Hungarian wine markets belong to the “old world” European winemaking heritage and each have long winemaking traditions; however, since the 1950s, they have gone through completely different changes as political and economic circumstances greatly influenced the development of these wine markets. This paper, based on a representative survey of 2,000 participants in Germany and 1,500 participants in Hungary, investigates the differences in consumer behaviour and sales channel structures in both countries. The results indicate that, despite some similarities, there are large differences between German and Hungarian wine consumers in not only wine preferences but also in the use of sales channels. The two countries differ especially in the number of heavy drinkers and in the socio-demographic background of wine drinkers. These results shall provide important information and insights for producers and marketers about the wine markets of these two European countries.","PeriodicalId":38081,"journal":{"name":"Wine Economics and Policy","volume":"9 1","pages":"19-29"},"PeriodicalIF":0.0,"publicationDate":"2020-05-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.14601/WEB-8053","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47955695","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Due to the important worldwide growth of the sparkling wine sector in the last years, this research aims to explore the Polish sparkling wine retail market by applying a hedonic price model. Poland is the most important market in Eastern Europe, with a noticeable increase in wine consumption in recent years. Few researches have investigated the price premium of wine attributes in this area, while none of these concentrated their analysis on sparkling wines. The aim of this research is to apply a hedonic price model to estimate the effects of credence attributes and quality signals on sparkling wines sold in the Polish capital. Data were collected from 35 retail stores in Warsaw. Findings suggest that collective reputation linked to designation of origin is the variable that most affects the price, followed by brand reputation and characteristics of the point of sale. The type of retailer has a significant effect on price: discounts and supermarkets imply a price decrease with respect to hypermarkets, whereas specialised shops charge a premium. Moreover, we explore the presence of wine with Italian sounding names: this positively affects wine price, confirming the role of imitations stressed in the recent literature.
{"title":"Price Determinants of Sparkling Wine in Poland: Does Reputation Really Matter?","authors":"S. Trestini, Alice Stiletto, S. Stranieri","doi":"10.36253/web-8018","DOIUrl":"https://doi.org/10.36253/web-8018","url":null,"abstract":"Due to the important worldwide growth of the sparkling wine sector in the last years, this research aims to explore the Polish sparkling wine retail market by applying a hedonic price model. Poland is the most important market in Eastern Europe, with a noticeable increase in wine consumption in recent years. Few researches have investigated the price premium of wine attributes in this area, while none of these concentrated their analysis on sparkling wines. The aim of this research is to apply a hedonic price model to estimate the effects of credence attributes and quality signals on sparkling wines sold in the Polish capital. Data were collected from 35 retail stores in Warsaw. Findings suggest that collective reputation linked to designation of origin is the variable that most affects the price, followed by brand reputation and characteristics of the point of sale. The type of retailer has a significant effect on price: discounts and supermarkets imply a price decrease with respect to hypermarkets, whereas specialised shops charge a premium. Moreover, we explore the presence of wine with Italian sounding names: this positively affects wine price, confirming the role of imitations stressed in the recent literature.","PeriodicalId":38081,"journal":{"name":"Wine Economics and Policy","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-05-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41814977","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Change, for some, is reluctantly accepted, yet, for others, it’s welcomed and embraced. This decade shall likely entail even more changes in our world and the wine sector than has ever been experienced, requiring a significant reliance on the knowledge, experience, resilience and innovative capacity of colleagues, academic and professional in securing a sustainable and prosperous future. Perhaps, in its own way, the transfer of this journal from hosting by Elsevier to the Florence University Press signifies a preparedness for timely adaptation to the pressures facing, in this case, the publication of peerreviewed research. A decade on from the founding of this journal, and having been invited to contribute this editorial comment, I reviewed the editorial we prepared for the first issue; Editorial / Wine Economics and Policy 1 (2012) 87–88. It is evident that many of the issues noted at that time remain relevant, albeit now accompanied by additional emerging and important themes. Back in 2012 the issues we identified spanned the gamut of economics, finance, business management and policy and identified several key issues which might now, a decade on, be considered even more relevant and topical. These issues include the drivers and facilitators of adaptation and innovation within the sector; adequacy and timeliness of data collection, analysis and interpretation, now much more broadly developed with “big data” and artificial intelligence; and the restructured and alternative distribution pathways, now reinforced by innovation in IT, e-commerce and social media. Without ignoring the relatively recent and substantial development of China, the wine industry is a mature industry in much of the producing and
{"title":"Creating Opportunity from Crisis, Progress from Research: Redefining the Wine Sector","authors":"P. Hayes","doi":"10.36253/web-8333","DOIUrl":"https://doi.org/10.36253/web-8333","url":null,"abstract":"Change, for some, is reluctantly accepted, yet, for others, it’s welcomed and embraced. This decade shall likely entail even more changes in our world and the wine sector than has ever been experienced, requiring a significant reliance on the knowledge, experience, resilience and innovative capacity of colleagues, academic and professional in securing a sustainable and prosperous future. Perhaps, in its own way, the transfer of this journal from hosting by Elsevier to the Florence University Press signifies a preparedness for timely adaptation to the pressures facing, in this case, the publication of peerreviewed research. A decade on from the founding of this journal, and having been invited to contribute this editorial comment, I reviewed the editorial we prepared for the first issue; Editorial / Wine Economics and Policy 1 (2012) 87–88. It is evident that many of the issues noted at that time remain relevant, albeit now accompanied by additional emerging and important themes. Back in 2012 the issues we identified spanned the gamut of economics, finance, business management and policy and identified several key issues which might now, a decade on, be considered even more relevant and topical. These issues include the drivers and facilitators of adaptation and innovation within the sector; adequacy and timeliness of data collection, analysis and interpretation, now much more broadly developed with “big data” and artificial intelligence; and the restructured and alternative distribution pathways, now reinforced by innovation in IT, e-commerce and social media. Without ignoring the relatively recent and substantial development of China, the wine industry is a mature industry in much of the producing and","PeriodicalId":38081,"journal":{"name":"Wine Economics and Policy","volume":"9 1","pages":"3-4"},"PeriodicalIF":0.0,"publicationDate":"2020-05-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.36253/web-8333","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47353453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
G. Pappalardo, G. Chinnici, R. Selvaggi, B. Pecorino
In the wine sector, experiential marketing is becoming increasingly important since the success of a wine hinges on “experiential” attributes that include hedonic and symbolic values associated with emotions. An aspect not yet fully explored in the scientific literature concerns the extent to which emotions aroused by the environment where wine is consumed are able to influence consumers’ evaluation of wine. To this end, we conducted an economic experiment in Italy in the territory of Mt Etna, Sicily and through a non-hypothetical experimental auction we assessed the effects of 10 emotions related to the environment of Mt Etna on consumers’ Willingness to Pay (WTP) for Etna wine. The results of this study show that the values of consumers’ WTP for wine are affected by emotions aroused by the experiential environment of Mt Etna.
{"title":"Assessing the Effects of the Environment on Consumers’ Evaluations for Wine","authors":"G. Pappalardo, G. Chinnici, R. Selvaggi, B. Pecorino","doi":"10.36253/web-7851","DOIUrl":"https://doi.org/10.36253/web-7851","url":null,"abstract":"In the wine sector, experiential marketing is becoming increasingly important since the success of a wine hinges on “experiential” attributes that include hedonic and symbolic values associated with emotions. An aspect not yet fully explored in the scientific literature concerns the extent to which emotions aroused by the environment where wine is consumed are able to influence consumers’ evaluation of wine. To this end, we conducted an economic experiment in Italy in the territory of Mt Etna, Sicily and through a non-hypothetical experimental auction we assessed the effects of 10 emotions related to the environment of Mt Etna on consumers’ Willingness to Pay (WTP) for Etna wine. The results of this study show that the values of consumers’ WTP for wine are affected by emotions aroused by the experiential environment of Mt Etna.","PeriodicalId":38081,"journal":{"name":"Wine Economics and Policy","volume":"9 1","pages":"31-42"},"PeriodicalIF":0.0,"publicationDate":"2020-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.36253/web-7851","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47421528","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
E. Zhllima, D. Imami, Njazi Bytyqi, Maurizio Canavari, Elvina Merkaj, Catherine Chan
This study analyzes consumer preferences for wine in Prishtina, Kosovo – a transition country in the Balkans, which is making efforts to withstand to the competition pressure from the traditional neighboring wine producing countries. With the changes in life style and consumer behavior, and incomes rising rapidly since the last conflict, it is imperative to survey the changing demand for producers to compete in the domestic markets. Conjoint Choice Experiments were used to evaluate wine consumer preferences based on wine type (white vs. red), origin (domestic vs. imported), taste (sweet vs. dry) and price. Four distinct classes of consumers were identified. The top two important attributes in the choice of wine are the type and origin but preferences vary across groups – type of wine and origin appear far more important when compared to price, especially for the richest identified segment, whose consumers prefer more expensive wines.
{"title":"Emerging Consumer Preference for Wine Attributes in a European Transition Country – the Case of Kosovo","authors":"E. Zhllima, D. Imami, Njazi Bytyqi, Maurizio Canavari, Elvina Merkaj, Catherine Chan","doi":"10.36253/web-8285","DOIUrl":"https://doi.org/10.36253/web-8285","url":null,"abstract":"This study analyzes consumer preferences for wine in Prishtina, Kosovo – a transition country in the Balkans, which is making efforts to withstand to the competition pressure from the traditional neighboring wine producing countries. With the changes in life style and consumer behavior, and incomes rising rapidly since the last conflict, it is imperative to survey the changing demand for producers to compete in the domestic markets. Conjoint Choice Experiments were used to evaluate wine consumer preferences based on wine type (white vs. red), origin (domestic vs. imported), taste (sweet vs. dry) and price. Four distinct classes of consumers were identified. The top two important attributes in the choice of wine are the type and origin but preferences vary across groups – type of wine and origin appear far more important when compared to price, especially for the richest identified segment, whose consumers prefer more expensive wines.","PeriodicalId":38081,"journal":{"name":"Wine Economics and Policy","volume":"9 1","pages":"63-72"},"PeriodicalIF":0.0,"publicationDate":"2020-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.36253/web-8285","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43868290","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Chinedu Obi, Daniele Vergamini, F. Bartolini, G. Brunori
We explore the farmers’ perception of how different external drivers of changes in farming activities could lead to sustainability practices among wine producers. The general assumption is that regulatory and market forces can change the production strategies of wine producers, which could eventually lead to the adoption of sustainability practices. We presented the percentage sustainability practice (PSP) as a novel way of measuring sustainability. We developed a structural equation model (SEM) with 13 hypotheses to test our assumption for the wine supply chain in Tuscany (Italy). Among the market forces, we found that wine growers perceived access to credit to have a significant positive association with sustainability practices. We also found that the perception of change in regulatory instruments such as environmental regulation and Common Agriculture Policy can lead to sustainable practice if they improve access to credit. Our research provides evidence for medium-large scale wine producers, emphasising their role as carriers of innovation in the movement towards sustainable wine production.
{"title":"The Impact of Changes in Regulatory and Market Environment on Sustainability of Wine Producers: A Structural Equation Model","authors":"Chinedu Obi, Daniele Vergamini, F. Bartolini, G. Brunori","doi":"10.36253/web-7689","DOIUrl":"https://doi.org/10.36253/web-7689","url":null,"abstract":"We explore the farmers’ perception of how different external drivers of changes in farming activities could lead to sustainability practices among wine producers. The general assumption is that regulatory and market forces can change the production strategies of wine producers, which could eventually lead to the adoption of sustainability practices. We presented the percentage sustainability practice (PSP) as a novel way of measuring sustainability. We developed a structural equation model (SEM) with 13 hypotheses to test our assumption for the wine supply chain in Tuscany (Italy). Among the market forces, we found that wine growers perceived access to credit to have a significant positive association with sustainability practices. We also found that the perception of change in regulatory instruments such as environmental regulation and Common Agriculture Policy can lead to sustainable practice if they improve access to credit. Our research provides evidence for medium-large scale wine producers, emphasising their role as carriers of innovation in the movement towards sustainable wine production.","PeriodicalId":38081,"journal":{"name":"Wine Economics and Policy","volume":"9 1","pages":"51-61"},"PeriodicalIF":0.0,"publicationDate":"2020-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.36253/web-7689","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45908659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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