The digital literacy that has developed in recent decades has resulted in internet playing an important role in the communication of wineries. Business websites, initially used as an exhibitor of products, quickly became one of the most important tools to implement communication strategies used to successfully place the wine product in a competitive market. The purpose of this study is to analyse major Italian wineries websites through textual statistics and text mining methods to provide evidence on the storytelling device adopted by these companies to promote and brand themselves. The information contained in the websites of the selected businesses in Northern, Central and Southern Italy, has been analysed in three steps. The first consisted in investigating categories with which the contents were organized, and the second step involved examining the contents’ word clouds which are useful for a qualitative analysis on similarities and differences found in the three different areas. Finally, different strategies were formalized, by reconstructing the structure of concepts underlying the communication models of the wineries of the three areas examined. The results demonstrate considerably different approaches adopted by the areas. While the wineries in Central Italy focus on communication concerning the company, in the North and South, more attention is given to production methods and territory respectively. Thanks to the analysis of word clouds it was also possible to expose the construct which is the basis of narratives used by wineries, followed by the typical communication strategy of the different Italian areas.
{"title":"Wineries communication strategies. A text mining analysis","authors":"F. Fagioli, G. Gallesio, E. Viganò","doi":"10.36253/wep-11305","DOIUrl":"https://doi.org/10.36253/wep-11305","url":null,"abstract":"The digital literacy that has developed in recent decades has resulted in internet playing an important role in the communication of wineries. Business websites, initially used as an exhibitor of products, quickly became one of the most important tools to implement communication strategies used to successfully place the wine product in a competitive market. The purpose of this study is to analyse major Italian wineries websites through textual statistics and text mining methods to provide evidence on the storytelling device adopted by these companies to promote and brand themselves. The information contained in the websites of the selected businesses in Northern, Central and Southern Italy, has been analysed in three steps. The first consisted in investigating categories with which the contents were organized, and the second step involved examining the contents’ word clouds which are useful for a qualitative analysis on similarities and differences found in the three different areas. Finally, different strategies were formalized, by reconstructing the structure of concepts underlying the communication models of the wineries of the three areas examined. The results demonstrate considerably different approaches adopted by the areas. While the wineries in Central Italy focus on communication concerning the company, in the North and South, more attention is given to production methods and territory respectively. Thanks to the analysis of word clouds it was also possible to expose the construct which is the basis of narratives used by wineries, followed by the typical communication strategy of the different Italian areas. ","PeriodicalId":38081,"journal":{"name":"Wine Economics and Policy","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41561565","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this work is to study the issues of service quality and service failure during visits to cellar doors in the five regions where wine tourism is most developed: Hunter Valley (AU), Mendoza (AR), Napa Valley (the USA), Stellenbosch (ZA), and Tuscany (IT). We propose a methodology based on a combination of sentiment analysis and natural language processing applied to 89,672 TripAdvisor reviews. The results indicate that the issues most linked to service quality and service failure are as follows (in the order of importance): the quality of the main wine product, the experience in the tasting room, the organized tours, the empathy of the staff, the reliability of the staff, and the setting of the cellar and landscape. These themes are common to all five wine tourism regions, but each region treats them differently. The results obtained confirm and expand the results of previous studies and may prove useful both to professionals (wineries, tour operators, and travel agents) and for the design of a product that meets the needs of wine tourists. The main limitation of the study concerns the application of the methodology to the five most developed wine regions in the world; therefore, the results obtained may not be immediately applicable to the wine regions that are starting to develop wine tourism.
{"title":"What went right and what went wrong in my cellar door visit? A worldwide analysis of TripAdvisor’s reviews of Wineries & Vineyards","authors":"Elena Barbierato, I. Bernetti, Irene Capecchi","doi":"10.36253/wep-10871","DOIUrl":"https://doi.org/10.36253/wep-10871","url":null,"abstract":"The purpose of this work is to study the issues of service quality and service failure during visits to cellar doors in the five regions where wine tourism is most developed: Hunter Valley (AU), Mendoza (AR), Napa Valley (the USA), Stellenbosch (ZA), and Tuscany (IT). We propose a methodology based on a combination of sentiment analysis and natural language processing applied to 89,672 TripAdvisor reviews. The results indicate that the issues most linked to service quality and service failure are as follows (in the order of importance): the quality of the main wine product, the experience in the tasting room, the organized tours, the empathy of the staff, the reliability of the staff, and the setting of the cellar and landscape. These themes are common to all five wine tourism regions, but each region treats them differently. The results obtained confirm and expand the results of previous studies and may prove useful both to professionals (wineries, tour operators, and travel agents) and for the design of a product that meets the needs of wine tourists. The main limitation of the study concerns the application of the methodology to the five most developed wine regions in the world; therefore, the results obtained may not be immediately applicable to the wine regions that are starting to develop wine tourism.","PeriodicalId":38081,"journal":{"name":"Wine Economics and Policy","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70131165","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
L. F. García-Rodea, H. Thomé-Ortiz, A. Espinoza‐Ortega, Pedro De Alcântara Bittencourt-César
In the so-called New World of Wine, the wine industry, particularly in the American continent, has increased its presence in various socioeconomic areas through strategies adapted to market conditions. This literature review aims to identify research on viticulture and wine tourism in the New World of Wine and categorize them to indicate new lines of research and knowledge gaps. Given that the consumption and production of wine in the American continent were generated in European migrations and through the cultural mobility of food consumer goods, wine production systems have been consolidated in some emerging territories. However, the scientific production in this regard shows essential areas of opportunity.
{"title":"Viniculture and Tourism in the New World of Wine: a literature review from the American continent","authors":"L. F. García-Rodea, H. Thomé-Ortiz, A. Espinoza‐Ortega, Pedro De Alcântara Bittencourt-César","doi":"10.36253/wep-10897","DOIUrl":"https://doi.org/10.36253/wep-10897","url":null,"abstract":"In the so-called New World of Wine, the wine industry, particularly in the American continent, has increased its presence in various socioeconomic areas through strategies adapted to market conditions. This literature review aims to identify research on viticulture and wine tourism in the New World of Wine and categorize them to indicate new lines of research and knowledge gaps. Given that the consumption and production of wine in the American continent were generated in European migrations and through the cultural mobility of food consumer goods, wine production systems have been consolidated in some emerging territories. However, the scientific production in this regard shows essential areas of opportunity. ","PeriodicalId":38081,"journal":{"name":"Wine Economics and Policy","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47098560","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Scholars showed that in transition and developing countries originating from the Soviet period, the degree of market competition is rather low, as large corporates that had been operating were still prevailing. One can assume that the markets had been highly attractive and many newcomers must have been interested in entering the market, due to fewer market participants, i.e. processors and retailers, but numerous farmers are engaged in the commodity production. This had provoked relatively high profitability for downstream firms acting on the local market and likely increased the market competition. However, evidence exists that market structures and hence competition is still hampered. Therefore, this study aims to show how competition in markets of transition countries has developed and provide a detailed description of the market structure to derive the degree of competition. As the subject of research, the Armenian wine industry has been exemplarily chosen as its wine industry is emerging and represents a key sector in the Armenian agri-food industry. Similar cases exist in other transitioning and developing countries. Empirical results from the qualitative research that allows a comprehensive overview of the whole sector reveal that the competition intensity is relatively low, and wine producers act in an oligopolistic market surrounding. Based on this, implications for producers and policy makers are derived, which include competitive and rural policy implications.
{"title":"The competitive landscape in transitioning countries: the example of the Armenian wine industry","authors":"Linda Bitsch, Barbara Richter, J. Hanf","doi":"10.36253/wep-10657","DOIUrl":"https://doi.org/10.36253/wep-10657","url":null,"abstract":"Scholars showed that in transition and developing countries originating from the Soviet period, the degree of market competition is rather low, as large corporates that had been operating were still prevailing. One can assume that the markets had been highly attractive and many newcomers must have been interested in entering the market, due to fewer market participants, i.e. processors and retailers, but numerous farmers are engaged in the commodity production. This had provoked relatively high profitability for downstream firms acting on the local market and likely increased the market competition. However, evidence exists that market structures and hence competition is still hampered. Therefore, this study aims to show how competition in markets of transition countries has developed and provide a detailed description of the market structure to derive the degree of competition. As the subject of research, the Armenian wine industry has been exemplarily chosen as its wine industry is emerging and represents a key sector in the Armenian agri-food industry. Similar cases exist in other transitioning and developing countries. Empirical results from the qualitative research that allows a comprehensive overview of the whole sector reveal that the competition intensity is relatively low, and wine producers act in an oligopolistic market surrounding. Based on this, implications for producers and policy makers are derived, which include competitive and rural policy implications.","PeriodicalId":38081,"journal":{"name":"Wine Economics and Policy","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41456373","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mikael Oliveira Linder, Katia Laura Sidali, C. Fischer, Valérie Bossi Fedrigotti, D. Begalli, G. Busch
European Commission has recently published the rules on the use of the quality term "mountain product". The new regulation aims to promote the sustainable development of mountain areas and to facilitate the identification of mountain products by consumers. Despite the importance of viticulture for several European mountain communities and the growing interest of European consumers in quality certified foods, the regulation did not encompass wines. The literature addresses many issues regarding wines and consumer preferences, but so far mountain wines are not specifically researched. With this study, we seek to fill this gap by analysing Italian consumers’ preferences for mountain wines as well as their opinion on the inclusion of this product in the mountain labelling scheme. To do so, this study applies a best-worst scaling model and subsequent latent class analysis. Data was collected through an online questionnaire applied to a consumer panel. The results indicate that most of respondents are in favour of applying the mountain label to wines. The three most preferred attributes are related to human health, ecological sustainability and product typicity. Most of the participants gave less importance to the attributes that characterize mountain agriculture. Only one consumer segment valued some of these. The findings suggest that the inclusion of mountain wines in the labelling scheme may increase the interest of Italian wine consumers, especially if health, sustainability and typicity are ensured by producers.
{"title":"Assessing preferences for mountain wine and viticulture by using a best-worst scaling approach: do mountains really matter for Italians?","authors":"Mikael Oliveira Linder, Katia Laura Sidali, C. Fischer, Valérie Bossi Fedrigotti, D. Begalli, G. Busch","doi":"10.36253/wep-10342","DOIUrl":"https://doi.org/10.36253/wep-10342","url":null,"abstract":"European Commission has recently published the rules on the use of the quality term \"mountain product\". The new regulation aims to promote the sustainable development of mountain areas and to facilitate the identification of mountain products by consumers. Despite the importance of viticulture for several European mountain communities and the growing interest of European consumers in quality certified foods, the regulation did not encompass wines. The literature addresses many issues regarding wines and consumer preferences, but so far mountain wines are not specifically researched. With this study, we seek to fill this gap by analysing Italian consumers’ preferences for mountain wines as well as their opinion on the inclusion of this product in the mountain labelling scheme. To do so, this study applies a best-worst scaling model and subsequent latent class analysis. Data was collected through an online questionnaire applied to a consumer panel. The results indicate that most of respondents are in favour of applying the mountain label to wines. The three most preferred attributes are related to human health, ecological sustainability and product typicity. Most of the participants gave less importance to the attributes that characterize mountain agriculture. Only one consumer segment valued some of these. The findings suggest that the inclusion of mountain wines in the labelling scheme may increase the interest of Italian wine consumers, especially if health, sustainability and typicity are ensured by producers.","PeriodicalId":38081,"journal":{"name":"Wine Economics and Policy","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47751926","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
V. Santos, Á. Dias, Paulo Ramos, Arlindo Madeira, B. Sousa
The aim of this paper is to evaluate the role of wine storytelling as an antecedent in the wine tourism experience, namely on other constructs such as winescape attributes, sensorial attraction, wine excitement and cultural experience. This study analyses the combined use of five wine tourism experience dimensions as well the influence of storytelling as a key antecedent of the wine experience. This study extends existing knowledge by identifying new key drivers which focus on wine tourist behavioural responses within visits to the wine cellars. Data were collected within two wine tourism settings in Madeira and Porto wine cellars, from two convenience samples of 647 international wine tourists. Using partial least square structural equation modeling, the results show a direct impact of wine storytelling on the wine tourism experiences of wine tourists, through winescape attributes and sensorial attraction, that also act as mediators, with wine excitement and cultural experience as the outcomes of the visit/tasting.
{"title":"Influence of wine storytelling on the global wine tourism experience","authors":"V. Santos, Á. Dias, Paulo Ramos, Arlindo Madeira, B. Sousa","doi":"10.36253/wep-11454","DOIUrl":"https://doi.org/10.36253/wep-11454","url":null,"abstract":"The aim of this paper is to evaluate the role of wine storytelling as an antecedent in the wine tourism experience, namely on other constructs such as winescape attributes, sensorial attraction, wine excitement and cultural experience. This study analyses the combined use of five wine tourism experience dimensions as well the influence of storytelling as a key antecedent of the wine experience. This study extends existing knowledge by identifying new key drivers which focus on wine tourist behavioural responses within visits to the wine cellars. Data were collected within two wine tourism settings in Madeira and Porto wine cellars, from two convenience samples of 647 international wine tourists. Using partial least square structural equation modeling, the results show a direct impact of wine storytelling on the wine tourism experiences of wine tourists, through winescape attributes and sensorial attraction, that also act as mediators, with wine excitement and cultural experience as the outcomes of the visit/tasting.","PeriodicalId":38081,"journal":{"name":"Wine Economics and Policy","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47954393","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jorge Mota, R. Costa, António Moreira, Silvana Serrão, Carlos Costa
This study aims to identify the main performance indicators and group them in dimensions within a regional competitiveness framework to support decision-making in the wine industry. For this research, a systematic literature review (SLR) was conducted in the Scopus database. There is a limited number of studies identifying indicators with impact on the performance of wine regions, and even fewer studies including indicators in an integrated approach to measure the different dimensions of wine regions’ performance. From a set of 85 papers, only 9 studies related to performance indicators with a specific focus on the regional level were considered. We document that under a convention framework, economic and territorial indicators cover 84.90% of all SLR indicators analysed, and under a regional competitiveness framework, infrastructure and innovation and intellectual capital indicators fill 81.25% of all the indicators. As this group of indicators is limited to a set of sub-dimensions, we found that several groups of indicators are misrepresented, such as the ones related to human and socio-cultural capital areas, which play a crucial role in the regional competitiveness of the wine industry. This paper contributes to the literature identifying indicators according to convention and regional competitiveness frameworks in three dimensions – economic, environmental and territorial dimensions and five main areas – productive capital, human capital, socio-cultural capital, infrastructure and intellectual capital. These indicators are to be used at regional-level to support decision-making in the wine industry. For regional entities, it discloses the most pertinent indicators which need improvement to craft regional strategies. This framework is of added value for policymakers to customize their support programmes so that specific producers can enhance their competitive strategies. It could also be deployed in teaching programmes as a tool to address the importance of aligning different types of indicators to achieve better performance in the wine industry.
{"title":"Competitiveness framework to support regional-level decision-making in the wine industry: a systematic literature review","authors":"Jorge Mota, R. Costa, António Moreira, Silvana Serrão, Carlos Costa","doi":"10.36253/wep-10131","DOIUrl":"https://doi.org/10.36253/wep-10131","url":null,"abstract":"This study aims to identify the main performance indicators and group them in dimensions within a regional competitiveness framework to support decision-making in the wine industry. For this research, a systematic literature review (SLR) was conducted in the Scopus database. There is a limited number of studies identifying indicators with impact on the performance of wine regions, and even fewer studies including indicators in an integrated approach to measure the different dimensions of wine regions’ performance. From a set of 85 papers, only 9 studies related to performance indicators with a specific focus on the regional level were considered. We document that under a convention framework, economic and territorial indicators cover 84.90% of all SLR indicators analysed, and under a regional competitiveness framework, infrastructure and innovation and intellectual capital indicators fill 81.25% of all the indicators. As this group of indicators is limited to a set of sub-dimensions, we found that several groups of indicators are misrepresented, such as the ones related to human and socio-cultural capital areas, which play a crucial role in the regional competitiveness of the wine industry. This paper contributes to the literature identifying indicators according to convention and regional competitiveness frameworks in three dimensions – economic, environmental and territorial dimensions and five main areas – productive capital, human capital, socio-cultural capital, infrastructure and intellectual capital. These indicators are to be used at regional-level to support decision-making in the wine industry. For regional entities, it discloses the most pertinent indicators which need improvement to craft regional strategies. This framework is of added value for policymakers to customize their support programmes so that specific producers can enhance their competitive strategies. It could also be deployed in teaching programmes as a tool to address the importance of aligning different types of indicators to achieve better performance in the wine industry.","PeriodicalId":38081,"journal":{"name":"Wine Economics and Policy","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-11-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42020402","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
We test the nature of weak form informational efficiency present in the wine market using daily return of LIV-EX 50 index from 1/1/2010 to 12/6/2020. First, we employ a number of statistical tests including variance ratio tests, tests for linear and non-linear dependence and Hurst coefficient. The tests are applied on the full dataset and on four non overlapping sub-samples of equal length. The variance ratio tests provide a mixed regarding informational efficiency. Evidence of non-linear dependence in the return series was found. The Hurst coefficient values confirm the presence of long run persistence in the wine market. Based on the mixed evidence, we test the possibility of adaptive nature of the wine market. We employ the newly proposed Adaptive Index (AI) to quantify the degree of information inefficiency in the wine market at any instance. Our results confirm that wine market is adaptive and periodically shifts between states of efficiency and inefficiency. The wine market is found to be relatively free from the Covid-19 induced shock and the safe haven property of wine is thus confirmed. Finally, impact of various macroeconomic and financial events on wine market efficiency is identified by using AI.
{"title":"Adaptive market hypothesis: An empirical analysis of the Wine Market","authors":"Anoop S Kumar","doi":"10.36253/wep-9492","DOIUrl":"https://doi.org/10.36253/wep-9492","url":null,"abstract":"We test the nature of weak form informational efficiency present in the wine market using daily return of LIV-EX 50 index from 1/1/2010 to 12/6/2020. First, we employ a number of statistical tests including variance ratio tests, tests for linear and non-linear dependence and Hurst coefficient. The tests are applied on the full dataset and on four non overlapping sub-samples of equal length. The variance ratio tests provide a mixed regarding informational efficiency. Evidence of non-linear dependence in the return series was found. The Hurst coefficient values confirm the presence of long run persistence in the wine market. Based on the mixed evidence, we test the possibility of adaptive nature of the wine market. We employ the newly proposed Adaptive Index (AI) to quantify the degree of information inefficiency in the wine market at any instance. Our results confirm that wine market is adaptive and periodically shifts between states of efficiency and inefficiency. The wine market is found to be relatively free from the Covid-19 induced shock and the safe haven property of wine is thus confirmed. Finally, impact of various macroeconomic and financial events on wine market efficiency is identified by using AI.","PeriodicalId":38081,"journal":{"name":"Wine Economics and Policy","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46072291","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Micael Santos, Xosé Antón Rodríguez, A. Marta-Costa
Portugal is a country traditionally dedicated to viticulture and characterized by the production of wines of high quality. However, although it continues to be a major player in the world, both in the extension of vineyards and in the production of wine, it is certain that in recent years Portugal have lost market share in these areas. In this context, it is interesting to analyze if this situation could be related to the level of productive efficiency of vineyards. Therefore, the aims of this study are to analyse the farms that are efficiently allocating resources to achieve maximum production and to identify characteristics that make the farm more efficient. In addition, we want to analyse the productive efficiency of the farms from a regional perspective. To achieve this purpose, we use a database collected by face-to-face surveys from a sample of 154 wine-growing farms with specific input-output information from 2017. These farms are locating in the three regions of the North of Portugal (Minho, Douro and Trás-os-Montes), which represents more than 40% of the Portuguese vineyard area. To analyse the productive efficiency of the farms, we use the Stochastic Frontier Analysis (SFA). The results show that the efficiency level in the wine-growing farms from the North of Portugal is arround 67%, but with significant differences at regional level. Many of these discrepancies may be due to structural factors, such as the type of grape produced in each region. In conclusion, the findings make evident that the most efficient farms are not the most profitable due to the structure of the existing value chain.
{"title":"Productive efficiency of wine grape producers in the North of Portugal","authors":"Micael Santos, Xosé Antón Rodríguez, A. Marta-Costa","doi":"10.36253/wep-8977","DOIUrl":"https://doi.org/10.36253/wep-8977","url":null,"abstract":"Portugal is a country traditionally dedicated to viticulture and characterized by the production of wines of high quality. However, although it continues to be a major player in the world, both in the extension of vineyards and in the production of wine, it is certain that in recent years Portugal have lost market share in these areas. In this context, it is interesting to analyze if this situation could be related to the level of productive efficiency of vineyards. \u0000Therefore, the aims of this study are to analyse the farms that are efficiently allocating resources to achieve maximum production and to identify characteristics that make the farm more efficient. In addition, we want to analyse the productive efficiency of the farms from a regional perspective. \u0000To achieve this purpose, we use a database collected by face-to-face surveys from a sample of 154 wine-growing farms with specific input-output information from 2017. \u0000These farms are locating in the three regions of the North of Portugal (Minho, Douro and Trás-os-Montes), which represents more than 40% of the Portuguese vineyard area. To analyse the productive efficiency of the farms, we use the Stochastic Frontier Analysis (SFA). \u0000The results show that the efficiency level in the wine-growing farms from the North of Portugal is arround 67%, but with significant differences at regional level. Many of these discrepancies may be due to structural factors, such as the type of grape produced in each region. In conclusion, the findings make evident that the most efficient farms are not the most profitable due to the structure of the existing value chain.","PeriodicalId":38081,"journal":{"name":"Wine Economics and Policy","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48536451","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper investigates why wineries producing Conegliano Valdobbiadene Prosecco Protected Denomination of Origin (CVPP) wines decided to adopt the sub-appellation (SA) “Rive” as a way to increase the value of their wines. We estimated both a logistic and a linear regression to explain Rive SA firms’ choices and market growth drivers, respectively. By using data gathered from CVPP producers, we divided wineries into two groups, those that have adopted the Rive SA and those that have not. By means of a stepwise procedure, we categorized factors that were likely to explain the Rive SA choice within a set of structural, marketing and wine tourism-related variables. The results showed that structural drivers such as the human capital of younger producers, pressure tank sizes, competitive positioning in the market and in the field of wine tourism hospitality, and involvement in ad hoc promotional activities (i.e., Primavera del Prosecco) have the greatest effects on the choice of the Rive SA. The synergistic effects of cellar door sales, small firm sizes and specific foreign markets (i.e., the United Kingdom and the United States) have emerged, on the other hand, as vital factors in the growth of the Rive SA in terms of market share. The adoption of the Rive SA may play an important role in supporting and valuing the heroic viticulture-based economy and may help the CVPP Tutelary Consortium to appropriately undertake promotional strategies to differentiate wines and improve competitiveness. This could have positive effects on wine tourism, hospitality and winery visits in light of the recent recognition of the CVPP as the 55th Italian UNESCO World Heritage site.
{"title":"How do sparkling wine producers adopt a sub-appellation? Evidence from an exploratory study on heroic Prosecco Superiore Rive","authors":"L. Barisan, L. Galletto","doi":"10.36253/wep-9900","DOIUrl":"https://doi.org/10.36253/wep-9900","url":null,"abstract":"This paper investigates why wineries producing Conegliano Valdobbiadene Prosecco Protected Denomination of Origin (CVPP) wines decided to adopt the sub-appellation (SA) “Rive” as a way to increase the value of their wines. \u0000We estimated both a logistic and a linear regression to explain Rive SA firms’ choices and market growth drivers, respectively. By using data gathered from CVPP producers, we divided wineries into two groups, those that have adopted the Rive SA and those that have not. By means of a stepwise procedure, we categorized factors that were likely to explain the Rive SA choice within a set of structural, marketing and wine tourism-related variables. \u0000The results showed that structural drivers such as the human capital of younger producers, pressure tank sizes, competitive positioning in the market and in the field of wine tourism hospitality, and involvement in ad hoc promotional activities (i.e., Primavera del Prosecco) have the greatest effects on the choice of the Rive SA. The synergistic effects of cellar door sales, small firm sizes and specific foreign markets (i.e., the United Kingdom and the United States) have emerged, on the other hand, as vital factors in the growth of the Rive SA in terms of market share. \u0000The adoption of the Rive SA may play an important role in supporting and valuing the heroic viticulture-based economy and may help the CVPP Tutelary Consortium to appropriately undertake promotional strategies to differentiate wines and improve competitiveness. This could have positive effects on wine tourism, hospitality and winery visits in light of the recent recognition of the CVPP as the 55th Italian UNESCO World Heritage site.","PeriodicalId":38081,"journal":{"name":"Wine Economics and Policy","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48874905","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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