G. Penagos-Londoño, Felipe Ruiz-Moreno, Ricardo Sellers-Rubio, Salvador Del Barrio-García, A. B. Casado-Díaz
Purpose. The purpose of this study is to examine the internal consistency of wine guides by comparing the judgements of expert wine tasters and reviewers. A classification of wines is provided to establish whether expert reviews of similar wines are coherent. Design/methodology/approach. Sentiment analysis based on natural language processing techniques was used to compare quantitative and qualitative reviews between experts. In addition, a finite mixture model was used to classify wines into categories to analyse internal consistency between ratings. Findings. The results for a sample of more than 200,000 Wine Enthusiast ratings reveal significant differences between expert reviews. This finding indicates that there are no standard criteria for reviewing wines included in the guide. Originality. Wine guides are amongst the most widely used marketing resources in the wine industry. They provide a signal to consumers about the quality of wines, guiding their purchase decisions. They also influence the reputation of brands and the performance of companies producing these wines. The main contribution of this study is to propose a new way to compare the reviews of wine guide experts.
{"title":"Consistency of expert product reviews: an application to wine guides","authors":"G. Penagos-Londoño, Felipe Ruiz-Moreno, Ricardo Sellers-Rubio, Salvador Del Barrio-García, A. B. Casado-Díaz","doi":"10.36253/wep-12400","DOIUrl":"https://doi.org/10.36253/wep-12400","url":null,"abstract":"Purpose. The purpose of this study is to examine the internal consistency of wine guides by comparing the judgements of expert wine tasters and reviewers. A classification of wines is provided to establish whether expert reviews of similar wines are coherent. Design/methodology/approach. Sentiment analysis based on natural language processing techniques was used to compare quantitative and qualitative reviews between experts. In addition, a finite mixture model was used to classify wines into categories to analyse internal consistency between ratings. Findings. The results for a sample of more than 200,000 Wine Enthusiast ratings reveal significant differences between expert reviews. This finding indicates that there are no standard criteria for reviewing wines included in the guide. Originality. Wine guides are amongst the most widely used marketing resources in the wine industry. They provide a signal to consumers about the quality of wines, guiding their purchase decisions. They also influence the reputation of brands and the performance of companies producing these wines. The main contribution of this study is to propose a new way to compare the reviews of wine guide experts.","PeriodicalId":38081,"journal":{"name":"Wine Economics and Policy","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45862618","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In wine grape production, growers decide between alternative management strategies of the vineyard that have direct consequences on competitiveness. The aim of this study is to evaluate the impact on economic performance of four management strategies: training system, reserve quality production, irrigation method, and mechanization of labors. The data used in the study comes from face-to-face interviews to 336 wine grape growers of Central Chile, which was complemented with climatic variables retrieved from Geographic Information Systems. A log-log regression model of total value product (TVP) for the main variety grown in the vineyard was estimated, using production factors, vineyards’ attributes, management strategies and climate-related conditions as explanatory variables. An interesting contribution of this study is the identification of TVP functions for land, fertilizers, fungicides, other agrochemicals, labor, and age of vines. Our results show that the training system has the most impact on TVP, where tendone-trained vineyards demonstrated 63% higher TVP than those vertically trained when holding all other variables constant. Reserve quality production also has a positive effect on TVP, increasing it by 25% compared to vineyards producing varietal quality grapes. In contrast, the use of pressurized irrigation systems and mechanization in harvesting do not present a significant effect on TVP. The findings of this paper represent an advance in the understanding of the economic performance factors associated with wine grape growing and could serve to guide on-farm decisions and sectoral policies in pursuing the competitive development of wine grape growers.
{"title":"How are vineyards management strategies and climate-related conditions affecting economic performance? A case study of Chilean wine grape growers","authors":"C. Bopp, R. Jara‐Rojas, A. Engler, M. Araya-Almán","doi":"10.36253/wep-12739","DOIUrl":"https://doi.org/10.36253/wep-12739","url":null,"abstract":"In wine grape production, growers decide between alternative management strategies of the vineyard that have direct consequences on competitiveness. The aim of this study is to evaluate the impact on economic performance of four management strategies: training system, reserve quality production, irrigation method, and mechanization of labors. The data used in the study comes from face-to-face interviews to 336 wine grape growers of Central Chile, which was complemented with climatic variables retrieved from Geographic Information Systems. A log-log regression model of total value product (TVP) for the main variety grown in the vineyard was estimated, using production factors, vineyards’ attributes, management strategies and climate-related conditions as explanatory variables. An interesting contribution of this study is the identification of TVP functions for land, fertilizers, fungicides, other agrochemicals, labor, and age of vines. Our results show that the training system has the most impact on TVP, where tendone-trained vineyards demonstrated 63% higher TVP than those vertically trained when holding all other variables constant. Reserve quality production also has a positive effect on TVP, increasing it by 25% compared to vineyards producing varietal quality grapes. In contrast, the use of pressurized irrigation systems and mechanization in harvesting do not present a significant effect on TVP. The findings of this paper represent an advance in the understanding of the economic performance factors associated with wine grape growing and could serve to guide on-farm decisions and sectoral policies in pursuing the competitive development of wine grape growers.","PeriodicalId":38081,"journal":{"name":"Wine Economics and Policy","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42878621","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
On January 1, 2023, a “reformed” Common Agricultural Policy (CAP) will come into force, which is innovative by nature in structural terms, and focused on environmental and social sustainability issues, aimed at a comprehensive digitization-based modernization of the agri-food sector. The new CAP keeps the current structure based on expenditure and regulatory measures, but includes a new planning tool, the national CAP Strategic Plan, a new CAP management model, and the new delivery model (NDM). Concerning EU wine policy, the new regulations foresee a number of specific amendments to existing rules, including changes that will apply to financial support for the wine sector with a reduced budget and to the regulatory measures. Among the latter, the most globally impacting are labelling rules, which require more information to consumers and allow the use of an e-label, the use of hybrid grape varieties for the production of appellation wines, and the inclusion among CAP regulated products of partially or totally de-alcoholised wines.
{"title":"Is a new EU wine policy coming? The unexpected role of regulatory measures","authors":"E. Pomarici, R. Sardone","doi":"10.36253/wep-13189","DOIUrl":"https://doi.org/10.36253/wep-13189","url":null,"abstract":"On January 1, 2023, a “reformed” Common Agricultural Policy (CAP) will come into force, which is innovative by nature in structural terms, and focused on environmental and social sustainability issues, aimed at a comprehensive digitization-based modernization of the agri-food sector. The new CAP keeps the current structure based on expenditure and regulatory measures, but includes a new planning tool, the national CAP Strategic Plan, a new CAP management model, and the new delivery model (NDM). Concerning EU wine policy, the new regulations foresee a number of specific amendments to existing rules, including changes that will apply to financial support for the wine sector with a reduced budget and to the regulatory measures. Among the latter, the most globally impacting are labelling rules, which require more information to consumers and allow the use of an e-label, the use of hybrid grape varieties for the production of appellation wines, and the inclusion among CAP regulated products of partially or totally de-alcoholised wines.","PeriodicalId":38081,"journal":{"name":"Wine Economics and Policy","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46224969","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the United States, labelling for wine containing at least 7% alcohol by volume is regulated by the Tax and Trade Bureau, which does not require wine labels to include ingredient or nutrition labelling, except for added sulfites. With the European Union moving toward mandatory disclosure of nutrition and ingredient information for wine, one may expect the level of debate in the U.S. to increase. We conducted an online survey of consumers in the U.S. who are at least 21 years old (legal drinking age in the U.S.) and consume wine at least once every two or three months to determine their interest in wineries disclosing ingredient and nutrition information for wine. We asked about the importance of ingredient information when deciding which wine to purchase and when determining willingness to pay, and we asked about the importance of nutrition information when deciding which wine to purchase. We separately regressed three dependent variables against Wine Consumption (frequency), Price, Physical Activity, Diet, Wine Knowledge, Age, Income, and Education. Overall, respondents indicated that having ingredient and nutrition information was only somewhat important, with mean responses 3.04 on a 5-point scale (1 = Not Important, 5 = Very Important) for ingredient information when choosing a wine, 3.01 for ingredient information when determining willingness to pay, and 2.48 for nutrition information when choosing a wine. The factor with the greatest impact on interest in ingredient information was Price, with consumers who buy a higher-end wine at least monthly having a higher level of interest, followed by Diet, with consumers with a healthy diet having a higher interest in ingredient information, and Age, with older consumers having less interest in ingredient information. Price, Diet, and Age also had the greatest impact regarding interest in nutrition information, following the same direction but with Age being the most significant.
{"title":"U.S. Wine consumer interest in wine ingredient and nutritional information","authors":"Terry Lease, Deirdre Sommerlad-Rogers","doi":"10.36253/wep-12577","DOIUrl":"https://doi.org/10.36253/wep-12577","url":null,"abstract":"In the United States, labelling for wine containing at least 7% alcohol by volume is regulated by the Tax and Trade Bureau, which does not require wine labels to include ingredient or nutrition labelling, except for added sulfites. With the European Union moving toward mandatory disclosure of nutrition and ingredient information for wine, one may expect the level of debate in the U.S. to increase. We conducted an online survey of consumers in the U.S. who are at least 21 years old (legal drinking age in the U.S.) and consume wine at least once every two or three months to determine their interest in wineries disclosing ingredient and nutrition information for wine. We asked about the importance of ingredient information when deciding which wine to purchase and when determining willingness to pay, and we asked about the importance of nutrition information when deciding which wine to purchase. We separately regressed three dependent variables against Wine Consumption (frequency), Price, Physical Activity, Diet, Wine Knowledge, Age, Income, and Education. Overall, respondents indicated that having ingredient and nutrition information was only somewhat important, with mean responses 3.04 on a 5-point scale (1 = Not Important, 5 = Very Important) for ingredient information when choosing a wine, 3.01 for ingredient information when determining willingness to pay, and 2.48 for nutrition information when choosing a wine. The factor with the greatest impact on interest in ingredient information was Price, with consumers who buy a higher-end wine at least monthly having a higher level of interest, followed by Diet, with consumers with a healthy diet having a higher interest in ingredient information, and Age, with older consumers having less interest in ingredient information. Price, Diet, and Age also had the greatest impact regarding interest in nutrition information, following the same direction but with Age being the most significant.","PeriodicalId":38081,"journal":{"name":"Wine Economics and Policy","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44311297","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this paper is to investigate the purchase process of the sparkling wines female consumers, in order to understand the variables that influence the purchase process of this product. The consumer behavior in the purchase decision process is one important topic of the marketing studies, to the extent that it helps to explain how decisions are made and what elements determine them, it can support strategic marketing decisions. The importance of gender segmentation has been highlighted in several studies; in addition, women have made most purchases and their influence in purchase decision has been highlighted. This study uses data from a survey carried out on a representative sample of 1,003 female consumers from Brazil. It was used a five levels Likert scale; Independent tests and correspondence analyses were performed. The study could identify the five main factors influencing the choice. Also, the results contribute to elucidate points such as confidence to choose and consumption occasions and contexts.
{"title":"What do women like? A quantitative study of the female behavior of sparkling wines consumers","authors":"Miriam De Oliveira Dornelles, Cláudio Vinícius Silva Farias, Shana Sabbado Flores","doi":"10.36253/wep-10416","DOIUrl":"https://doi.org/10.36253/wep-10416","url":null,"abstract":"The purpose of this paper is to investigate the purchase process of the sparkling wines female consumers, in order to understand the variables that influence the purchase process of this product. The consumer behavior in the purchase decision process is one important topic of the marketing studies, to the extent that it helps to explain how decisions are made and what elements determine them, it can support strategic marketing decisions. The importance of gender segmentation has been highlighted in several studies; in addition, women have made most purchases and their influence in purchase decision has been highlighted. This study uses data from a survey carried out on a representative sample of 1,003 female consumers from Brazil. It was used a five levels Likert scale; Independent tests and correspondence analyses were performed. The study could identify the five main factors influencing the choice. Also, the results contribute to elucidate points such as confidence to choose and consumption occasions and contexts.","PeriodicalId":38081,"journal":{"name":"Wine Economics and Policy","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46894090","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Giulia Gastaldello, E. Giampietri, Elena Zaghini, L. Rossetto
Wine tourism has long been a strategic tool for Italian wineries. The Covid-19 outbreak jeopardised its dynamics on multiple levels, creating physical (e.g., social distancing, travel bans) and psychological barriers. Online wine experiences constitute one of the key resilience strategies adopted by wine tourism actors, being still a relatively unexplored phenomenon in the scientific literature. The current study tackles this gap by analysing the drivers of interest in online wine experiences on the demand side, i.e. among a sample of Italian wine tourists (n=408), through Structural Equation Modelling (SEM). Notably, the model considers long-term (involvement with wine) and short-term (Covid-19 fear and anxiety) factors, digitalisation and willingness to support local wineries by partaking in wine tourism. Results highlight that the interest in online wine experiences is driven by context-dependent factors like fear and anxiety linked to Covid-19, and the involvement with wine. Diversely, willingness to go on a wine holiday is not a significant antecedent, even with Covid-19 fear and anxiety as limiting factors. Practical and managerial implications are discussed.
{"title":"Virtual wine experiences: is covid extending the boundaries of wine tourism?","authors":"Giulia Gastaldello, E. Giampietri, Elena Zaghini, L. Rossetto","doi":"10.36253/wep-12177","DOIUrl":"https://doi.org/10.36253/wep-12177","url":null,"abstract":"Wine tourism has long been a strategic tool for Italian wineries. The Covid-19 outbreak jeopardised its dynamics on multiple levels, creating physical (e.g., social distancing, travel bans) and psychological barriers. Online wine experiences constitute one of the key resilience strategies adopted by wine tourism actors, being still a relatively unexplored phenomenon in the scientific literature. The current study tackles this gap by analysing the drivers of interest in online wine experiences on the demand side, i.e. among a sample of Italian wine tourists (n=408), through Structural Equation Modelling (SEM). Notably, the model considers long-term (involvement with wine) and short-term (Covid-19 fear and anxiety) factors, digitalisation and willingness to support local wineries by partaking in wine tourism. Results highlight that the interest in online wine experiences is driven by context-dependent factors like fear and anxiety linked to Covid-19, and the involvement with wine. Diversely, willingness to go on a wine holiday is not a significant antecedent, even with Covid-19 fear and anxiety as limiting factors. Practical and managerial implications are discussed.","PeriodicalId":38081,"journal":{"name":"Wine Economics and Policy","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43335991","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Winescape is a central concept in wine tourism studies but is still under-researched, especially when package tours are concerned. This study has a two-fold objective: 1) to identify the winescape attributes of an emergent wine destination (Bulgaria) as perceived by organized wine tourists and compare them to a well-established Old-World wine region (Italy), and 2) to unveil the links between winescape attributes and servicescape dimensions. To this end, we employed a netnographic approach through the application of content analysis of TripAdvisor reviews and a combination of closed and open coding. Seven categories of winescape were identified, which almost completely coincide with the results of previous research. At the same time, some differences were found, mainly in the salience of the individual elements, which suggests a different composition of the winescape depending on several factors, among which the characteristics of the destination and the specifics of the tour operator. The study complements existing knowledge by validating a previously proposed model, and at the same time showcasing the context-dependent differences in attribute salience for two different types of destinations. In addition, it is the first to identify the links between the traditional supply-driven winescape models and the more holistic concept of experienscape.
{"title":"Re-visiting the concept of winescape through netnography: “A tale of two cities”","authors":"Ilinka Terziyska","doi":"10.36253/wep-12806","DOIUrl":"https://doi.org/10.36253/wep-12806","url":null,"abstract":"Winescape is a central concept in wine tourism studies but is still under-researched, especially when package tours are concerned. This study has a two-fold objective: 1) to identify the winescape attributes of an emergent wine destination (Bulgaria) as perceived by organized wine tourists and compare them to a well-established Old-World wine region (Italy), and 2) to unveil the links between winescape attributes and servicescape dimensions. To this end, we employed a netnographic approach through the application of content analysis of TripAdvisor reviews and a combination of closed and open coding. Seven categories of winescape were identified, which almost completely coincide with the results of previous research. At the same time, some differences were found, mainly in the salience of the individual elements, which suggests a different composition of the winescape depending on several factors, among which the characteristics of the destination and the specifics of the tour operator. The study complements existing knowledge by validating a previously proposed model, and at the same time showcasing the context-dependent differences in attribute salience for two different types of destinations. In addition, it is the first to identify the links between the traditional supply-driven winescape models and the more holistic concept of experienscape.","PeriodicalId":38081,"journal":{"name":"Wine Economics and Policy","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41502244","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mireia Torres Macsazzek is head of the Familia Torres Innovation and Knowledge Department and has been involved in her family’s business since 1999 after an education in chemical engineering, viticulture and oenology. She is also President of Plataforma Tecnologica del Vino (PTV), a body that serves as a meeting point for RDI executives in the Spanish wine sector. In this interview she shares her perspectives on business driving forces and critical aspects, especially related to the funding and implementation of Innovation programmes and the keys to drive the business into the future.
{"title":"A family business in the global market between tradition and innovation: an interview with Mireia Torres Macsazzek","authors":"P. Hayes, N. Marinelli","doi":"10.36253/wep-13208","DOIUrl":"https://doi.org/10.36253/wep-13208","url":null,"abstract":"Mireia Torres Macsazzek is head of the Familia Torres Innovation and Knowledge Department and has been involved in her family’s business since 1999 after an education in chemical engineering, viticulture and oenology. She is also President of Plataforma Tecnologica del Vino (PTV), a body that serves as a meeting point for RDI executives in the Spanish wine sector. In this interview she shares her perspectives on business driving forces and critical aspects, especially related to the funding and implementation of Innovation programmes and the keys to drive the business into the future.","PeriodicalId":38081,"journal":{"name":"Wine Economics and Policy","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47796881","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The aim of this research is to aid winery managers in bundling a plethora of different service features to meet the wine tourists’ expectations. A discrete choice model using best-worst scaling (BWS) data is estimated to obtain the relative importance of the attributes included in the analysis. Findings show that the most important aspects that make wineries attractive are: to offer wine tastings and “tour & visits”, to provide visitors with wine specialists/tour guides and, finally, to make the surrounding area and natural environment as pleasant as possible. Furthermore, the study highlights that wine tourists’ preferences are heterogeneous.
{"title":"Developing wine tourism experiences. A discrete choice analysis using best-worst scaling data","authors":"G. del Chiappa, Juan Carlos Martín, C. Román","doi":"10.36253/wep-9946","DOIUrl":"https://doi.org/10.36253/wep-9946","url":null,"abstract":"The aim of this research is to aid winery managers in bundling a plethora of different service features to meet the wine tourists’ expectations. A discrete choice model using best-worst scaling (BWS) data is estimated to obtain the relative importance of the attributes included in the analysis. Findings show that the most important aspects that make wineries attractive are: to offer wine tastings and “tour & visits”, to provide visitors with wine specialists/tour guides and, finally, to make the surrounding area and natural environment as pleasant as possible. Furthermore, the study highlights that wine tourists’ preferences are heterogeneous.","PeriodicalId":38081,"journal":{"name":"Wine Economics and Policy","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44294964","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism is sensitive to shocks, and the Covid pandemic has profoundly changed sector dynamics. Although wine tourism is primarily a form of proximity tourism, the pandemic may have affected wine travellers behaviour and intention to go on a wine holiday. This exploratory study proposes a comprehensive analysis of the impact of Covid-related fear and anxiety on wine tourism intentions after the first lockdown while jointly considering the effects of solidarity, situational and personal involvement with wine. An online survey was delivered to a sample of 553 wine tourists from Italy and France, two major wine tourism destinations. Results highlight changes in wine travel patterns after the pandemic, which boosted post-lockdown wine tourism intentions. Indeed, the latter are poorly impacted by fear of contagion while it is enhanced by dedicating time to wine in lockdown (i.e., situational involvement) and by willingness to support local wine producers. Implications for sectors stakeholders are suggested.
{"title":"Does Covid scare wine travelers? Evidence from France and Italy","authors":"Giulia Gastaldello, F. Livat, L. Rossetto","doi":"10.36253/wep-11550","DOIUrl":"https://doi.org/10.36253/wep-11550","url":null,"abstract":"Tourism is sensitive to shocks, and the Covid pandemic has profoundly changed sector dynamics. Although wine tourism is primarily a form of proximity tourism, the pandemic may have affected wine travellers behaviour and intention to go on a wine holiday. This exploratory study proposes a comprehensive analysis of the impact of Covid-related fear and anxiety on wine tourism intentions after the first lockdown while jointly considering the effects of solidarity, situational and personal involvement with wine. An online survey was delivered to a sample of 553 wine tourists from Italy and France, two major wine tourism destinations. Results highlight changes in wine travel patterns after the pandemic, which boosted post-lockdown wine tourism intentions. Indeed, the latter are poorly impacted by fear of contagion while it is enhanced by dedicating time to wine in lockdown (i.e., situational involvement) and by willingness to support local wine producers. Implications for sectors stakeholders are suggested.","PeriodicalId":38081,"journal":{"name":"Wine Economics and Policy","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47667629","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：