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The evolution of supply chain management as measured with the Baldrige excellence framework 用Baldrige卓越框架衡量供应链管理的演变
Q2 Business, Management and Accounting Pub Date : 2022-09-12 DOI: 10.1080/10686967.2022.2112927
Heng Xie, Xinyu Wei, Xianghui Peng, V. Prybutok
Abstract Supply chain management (SCM) and quality management (QM) overlap in literature because their domains and practices intersect and reinforce each other. Despite the recognized importance of supplier-to-customer relationships in achieving quality goals, limited research examines how SCM influences the quality-oriented organizational framework as a measurable construct. The current research embedded the SCM construct within the Baldrige excellence framework to understand the evolving influence of SCM on the Baldrige framework over time. Survey data from different samples were collected across three different time periods, the middle 1990s, early 2000s, and middle 2010s, and this time dispersed data collection enabled an evaluation and comparison of the restructured model. The resulting empirical evidence demonstrates the roles of leadership, SCM, and information system-oriented constructs in QM and provides researchers and practitioners with a better understanding of the interconnections and interwoven effects on business results. The findings also contribute to future research on the integration between SCM and QM.
供应链管理(SCM)和质量管理(QM)在文献中重叠,因为它们的领域和实践相互交叉和加强。尽管在实现质量目标的过程中,供应商与客户之间的关系是公认的重要,但有限的研究考察了供应链管理如何影响作为可测量结构的面向质量的组织框架。目前的研究将供应链管理结构嵌入到鲍德里奇卓越框架中,以了解供应链管理对鲍德里奇框架的演变影响。来自不同样本的调查数据在三个不同的时间段收集,分别是20世纪90年代中期、21世纪初和2010年代中期,这次分散的数据收集可以对重组模型进行评估和比较。由此产生的经验证据证明了领导、供应链管理和面向信息系统的结构在质量管理中的作用,并为研究人员和实践者提供了更好地理解相互联系和相互交织对业务结果的影响。研究结果对未来供应链管理与质量管理的整合研究也有一定的参考价值。
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引用次数: 0
Editor’s overview 编辑概述
Q2 Business, Management and Accounting Pub Date : 2022-07-04 DOI: 10.1080/10686967.2022.2086432
S. T. Foster
Greetings and best wishes to all of our readers for this new issue of the Quality Management Journal. This edition of the journal again highlights our growing international presence. This parallels the increased international presence of ASQ. I just returned from four weeks in Rome and Paris and have seen the need for improved quality and service around the world. Following are the articles in this edition: The first article is Assessing Patient Satisfaction with Emergency Department Care Delivery Using a Patient Experience Framework by Yann B. Ferrand (James M. Hull College of Business, Augusta University), Lawrence D. Fredendall (Wilbur O. and Anne Powers College of Business, Clemson University), Jennifer C. Siemens (Wilbur O. and Anne Powers College of Business, Clemson University), Danny Weathers (Wilbur O. and Anne Powers College of Business, Clemson University), Ronald G. Pirrallo (Professor, University of South Carolina School of Medicine Greenville), Matthew D. Bitner (University of South Carolina School of Medicine Greenville). According to the authors, “Patient satisfaction with their experience during an emergency department (ED) visit is affected both by the quality of the clinical care received and the process of care delivered. This study adapts the generic quality framework developed by Golder, Mitra, and Moorman (2012) (GMM) with a Patient Experience Framework (PEF) tailored to the specific nature of ED care delivery, to systematically review research about ED patient experience.” They propose areas for future research in the area of ED. The second paper is Back to the Future: Cybernetics for Safety, Quality and Cybersecurity by Dr. Deborah Cernauskas (College of Business, Benedictine University) and Dr. Andrew Kumiega (Illinois Institute of Technology). They provide a “holistic framework that ensures Industry 4.0 systems include Internet of Things (IOT) devices and computer systems designed to be fail safed during cyber-attacks.” They find that “the integration of roles and responsibilities cannot succeed without a similarly aligned cross-functional approach, including a RAIC framework.” The third paper is Impact of Lean and Quality Management Practices on Green Supply Chain Performance: An Empirical Study on Ceramic Enterprises by Kailash Choudhary (Indian Institute of Management Shillong), Narpat Ram Sangwa (Department of Mechanical Engineering, Indian Institute of Technology Roper), Kuldip Singh Sangwan (IndoGerman Center for Sustainable Manufacturing, Birla Institute of Technology and Science Pilani), and Rajesh Kr Singh (Management Development Institute, Gurgaon). “In the last three decades, lean and quality management practices have been employed by the manufacturing organizations but limited studies have analyzed impact of lean and quality practices on green supply chain performance.” This paper studies this important area. The last paper is Understanding Quality Factors of Electronic Health Service in an Emerging Economy
为新一期的《质量管理杂志》向我们所有的读者致以问候和良好的祝愿。本期杂志再次强调了我们日益增长的国际影响力。这与ASQ日益增加的国际存在相类似。我刚从罗马和巴黎呆了四周回来,看到了世界各地提高质量和服务的必要性。以下是本期文章:第一篇文章是Yann B.Ferrand(奥古斯塔大学詹姆斯·M·赫尔商学院)、Lawrence D.Fredendall(克莱姆森大学威尔伯·O和安妮·鲍尔斯商学院)和Jennifer C。西门子(克莱姆森大学威尔伯和安妮·鲍尔斯商学院)、丹尼·韦瑟斯(克莱姆逊大学威尔伯·O和安妮·Powers商学院),罗纳德·G·皮拉洛(南卡罗来纳大学格林维尔医学院教授),马修·D·比特纳(南卡罗来纳州格林维尔大学医学院)。根据作者的说法,“患者对急诊科就诊体验的满意度受到所接受临床护理质量和提供护理过程的影响。本研究采用了Golder、Mitra和Moorman(2012)(GMM)开发的通用质量框架和患者体验框架(PEF)根据ED护理提供的具体性质量身定制,以系统地回顾有关ED患者体验的研究。”他们提出了教育领域未来的研究领域。第二篇论文是Deborah Cernauskas博士(本笃会大学商学院)和Andrew Kumiega博士(伊利诺伊理工学院)的《回到未来:安全、质量和网络安全的控制论》。他们提供了一个“整体框架,确保工业4.0系统包括物联网(IOT)设备和设计用于在网络攻击期间进行故障保护的计算机系统。”他们发现,“如果没有类似的跨职能方法,包括RAIC框架,角色和职责的整合就无法成功。“第三篇论文是Kailash Choudhary(印度希隆管理学院)、Narpat Ram Sangwa(印度罗珀理工学院机械工程系)的《精益和质量管理实践对绿色供应链绩效的影响:陶瓷企业的实证研究》,Kuldip Singh Sangwan(印度支那可持续制造中心,比拉理工学院Pilani)和Rajesh Kr Singh(古尔冈管理发展研究所)。“在过去的三十年里,精益和质量管理实践已被制造组织所采用,但有限的研究分析了精益和质量实践对绿色供应链绩效的影响。”本文研究了这一重要领域。最后一篇论文是Md Al Emran(McNeese州立大学商学院)、Shahidul Islam(科米拉大学商业研究学院)和Ahasan Harun(得克萨斯大学里奥格兰德谷分校商学院)撰写的《理解新兴经济中电子医疗服务的质量因素》。“在新兴经济背景下,本研究调查了消费者对电子医疗服务系统的体验及其对满意度和未来使用意愿的影响。”这加深了他们对转移机制和边界条件的理解。
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引用次数: 0
Back to the future: Cybernetics for safety, quality and cybersecurity 回到未来:安全、质量和网络安全的控制论
Q2 Business, Management and Accounting Pub Date : 2022-06-23 DOI: 10.1080/10686967.2022.2083035
Deborah Cernauskas, A. Kumiega
Abstract There is a lack of a holistic framework that ensures Industry 4.0 systems include Internet of Things (IoT) devices and computer systems designed to be fail-safe during cyberattacks. The silo view of treating industrial risk, Information Technology (IT) risk, and software quality as separate fields are leading to exploitable and hackable systems as documented by recent events. A stable system requires the collaboration and integration of engineering experts in quality, software design, reliability along with quality managers and auditors to focus on the intersection of technology and safety/reliability. The field of Cybernetics was originally created as an interdisciplinary field to understand and control complex systems. A multi-faceted and cross-disciplinary approach will be required to design fail-safe systems that can withstand cyberattacks in Industry 4.0. Integrating roles and responsibilities cannot succeed without a similarly aligned cross-functional approach, including a RAIC framework.
摘要缺乏一个整体框架来确保工业4.0系统包括物联网(IoT)设备和计算机系统,这些设备和系统设计为在网络攻击期间实现故障安全。将工业风险、信息技术(IT)风险和软件质量视为独立领域的筒仓观点导致了可利用和可破解的系统,正如最近的事件所记录的那样。一个稳定的系统需要质量、软件设计、可靠性方面的工程专家与质量经理和审计员的合作和集成,以关注技术和安全/可靠性的交叉点。控制论领域最初是作为一个跨学科领域创建的,用于理解和控制复杂系统。在工业4.0中,设计能够抵御网络攻击的故障安全系统需要多方面和跨学科的方法。如果没有类似的跨职能方法,包括RAIC框架,整合角色和职责就不可能成功。
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引用次数: 2
Assessing patient satisfaction with emergency department care delivery using a patient experience framework 使用患者体验框架评估患者对急诊科护理服务的满意度
Q2 Business, Management and Accounting Pub Date : 2022-06-23 DOI: 10.1080/10686967.2022.2083037
Yann B. Ferrand, L. Fredendall, J. Siemens, Danny Weathers, R. Pirrallo, M. Bitner
Abstract Patient satisfaction with their experience during an emergency department (ED) visit is affected both by the quality of the clinical care received and the process of care delivered. This study adapts the generic quality framework developed by Golder, Mitra, and Moorman (2012) (GMM) with a Patient Experience Framework (PEF) tailored to the specific nature of ED care delivery, to systematically review research about ED patient experience. Following Preferred Reporting Items for Systematic Reviews and Meta-Analyses guidelines, this review examines a range of medical publications that reported process interventions to improve patient satisfaction, and retained sixty-five studies. This extant research was then analyzed using the GMM framework as a theoretical lens: while every study considered the emergency care delivery process, only two studies investigated the patient experience process, four studies examined how patients evaluate the care received, and only one study considered all three processes. The review identifies areas for future research on patient satisfaction with their ED experience, which needs to expand its reach beyond processes of care delivery. Quality managers should focus on how patients experience the services performed and how that experience, along with prior expectations, affects a priori expectations and subsequent evaluation of the care received.
摘要患者对急诊科就诊体验的满意度受到所接受的临床护理质量和所提供的护理过程的影响。本研究采用了Golder、Mitra和Moorman(2012)(GMM)开发的通用质量框架,并根据ED护理提供的具体性质定制了患者体验框架(PEF),以系统地回顾有关ED患者体验的研究。根据系统评价的首选报告项目和荟萃分析指南,本综述审查了一系列医学出版物,这些出版物报告了提高患者满意度的过程干预措施,并保留了65项研究。然后,使用GMM框架作为理论视角对这项现存的研究进行了分析:虽然每项研究都考虑了紧急护理的提供过程,但只有两项研究调查了患者的体验过程,四项研究考察了患者如何评估所接受的护理,只有一项研究考虑了这三个过程。该综述确定了未来对患者ED体验满意度的研究领域,需要将其范围扩大到护理提供过程之外。质量管理人员应关注患者如何体验所提供的服务,以及这种体验以及之前的期望如何影响先验期望和对所接受护理的后续评估。
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引用次数: 1
Understanding quality factors of electronic health service in an emerging economy 了解新兴经济体中电子医疗服务的质量因素
Q2 Business, Management and Accounting Pub Date : 2022-06-23 DOI: 10.1080/10686967.2022.2083038
Mustafa Al-Emran, S. Islam, Ahasan Harun
Abstract In the context of an emerging economy, this research investigates consumers’ experiences with electronic health service systems and their impact on satisfaction and future usage intention. It draws from a user engagement and a value co-creation perspective to examine complex transferring mechanisms and boundary conditions. Survey data from users of online health service systems were collected from an emerging market and subjected to regression analysis to test the hypotheses. Consumers’ experience-based attributions of the electronic system – system and information quality as well as content reliability – have a positive impact on intention to use, which are mediated by satisfaction. Interaction of the consumer with the system moderates the effects of both information system quality and information quality on satisfaction. The indirect effects of information and system quality on intention to use via satisfaction differ based on the consumer interaction. Also, effects of information quality and content reliability on intention to use are moderated by consumers’ perceptions of behavioral control. The study provides further evidence in the link between quality and satisfaction in the use of electronic health services systems in the context of an emerging market. The study focuses on explicating complex associations and focus on mediation and moderation effects only. This deepens our understanding of transferring mechanisms and boundary conditions, and provides more insights into the theory than just investigating the direct effects.
摘要在新兴经济体的背景下,本研究调查了消费者对电子医疗服务系统的体验及其对满意度和未来使用意愿的影响。它从用户参与和价值共创的角度来考察复杂的转移机制和边界条件。来自在线医疗服务系统用户的调查数据是从一个新兴市场收集的,并进行回归分析以检验假设。消费者对电子系统的基于体验的归因——系统和信息质量以及内容可靠性——对使用意愿有积极影响,这是由满意度介导的。消费者与系统的互动调节了信息系统质量和信息质量对满意度的影响。信息和系统质量通过满意度对使用意愿的间接影响因消费者互动而异。此外,信息质量和内容可靠性对使用意向的影响受到消费者行为控制感知的调节。这项研究进一步证明了在新兴市场背景下使用电子医疗服务系统的质量和满意度之间的联系。该研究侧重于解释复杂的关联,仅关注中介和适度效应。这加深了我们对转移机制和边界条件的理解,并为理论提供了更多的见解,而不仅仅是研究直接影响。
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引用次数: 2
Impact of lean and quality management practices on green supply chain performance: an empirical study on ceramic enterprises 精益和质量管理实践对绿色供应链绩效的影响——基于陶瓷企业的实证研究
Q2 Business, Management and Accounting Pub Date : 2022-06-23 DOI: 10.1080/10686967.2022.2083036
K. Choudhary, Narpat Ram Sangwa, K. S. Sangwan, R. Singh
Abstract In the last three decades, lean and quality management practices have been employed by the manufacturing organizations but limited studies have analyzed impact of lean and quality practices on green supply chain performance. This study aims to understand the impact of lean and quality management practices on green supply chain (GSC) performance through an empirical investigation. The study also benchmarks the adoption of lean and quality practices and GSC performance for ceramic enterprises. The study adopts multivariate data analysis methods. Four hypotheses have been developed based on the critical analysis of literature. Data was collected from 233 ceramic enterprises, and hypotheses are tested through structural equation modeling and cluster analysis. The results indicate a higher level of implementation of quality practices than lean practices in ceramic enterprises. The statistical results show that the adoption of lean and quality management practices led to the enhancement in operational and environmental performances but a decrease in economic performance. Results also show that the adoption level of these practices is high in large size enterprises, and the GSC performance level is highest for large enterprises, medium for medium enterprises, and lowest for small enterprises. The sector and region-specific focus of the study limits its results from generalization.
摘要在过去的三十年里,精益和质量管理实践已被制造组织所采用,但有限的研究分析了精益和质量实践对绿色供应链绩效的影响。本研究旨在通过实证调查了解精益和质量管理实践对绿色供应链绩效的影响。该研究还对陶瓷企业采用精益和质量实践以及GSC绩效进行了基准测试。本研究采用多元数据分析方法。在对文献进行批判性分析的基础上,提出了四种假说。数据来自233家陶瓷企业,通过结构方程建模和聚类分析对假设进行了检验。结果表明,在陶瓷企业中,质量实践的实施水平高于精益实践。统计结果表明,采用精益和质量管理实践提高了运营和环境绩效,但降低了经济绩效。结果还表明,这些做法在大型企业中的采用水平较高,大型企业的GSC绩效水平最高,中型企业为中等,小型企业为最低。研究的具体部门和地区重点限制了其结果的泛化。
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引用次数: 5
Managing the waste of over processing in healthcare using accountability through utilization reviews and information technologies 通过利用审查和信息技术,利用问责制管理医疗保健中过度处理的浪费
Q2 Business, Management and Accounting Pub Date : 2022-04-06 DOI: 10.1080/10686967.2022.2034492
J. Gardner, Sarah Childs
Abstract Hospital operating performance relies on the proper utilization of resources and procedures. Unfortunately, the waste of over processing through unnecessary healthcare can reduce patient flow and increase costs to patients and hospitals. This article examines two commonly used mechanisms for addressing over processing in healthcare: accountability (individual and cross-functional) through utilization reviews (critical evaluations of service decisions regarding the appropriate service at the right cost), and their interactions with healthcare information technology (HIT) infrastructure. Hierarchical regression analyses reveal insights into service flow (patient length of stay) and efficiency (operating cost per bed) using independent primary and secondary data from 250 U.S. hospitals. The analyses show contrasting results and tradeoffs. For utilization reviews, accountability focused on individuals is associated with lower cost per bed but longer length of stay, while results for cross-functional accountability are not significant. The interaction between individual accountability through utilization reviews and HIT infrastructure relates to incremental reductions in patient length of stay, suggesting a complementary relationship for managing hospital operating performance and over processing.
摘要医院的运营绩效取决于资源和程序的正确利用。不幸的是,通过不必要的医疗保健过度处理的浪费会减少患者流量,增加患者和医院的成本。本文探讨了解决医疗保健过度处理问题的两种常用机制:通过利用率审查(对以适当成本提供适当服务的服务决策进行关键评估)的问责制(个人和跨职能),以及它们与医疗保健信息技术(HIT)基础设施的互动。分层回归分析使用来自250的独立一级和二级数据揭示了对服务流(患者住院时间)和效率(每张床的运营成本)的见解 美国医院。分析显示了对比结果和权衡。对于利用率审查,以个人为重点的问责制与每张床的成本较低但停留时间较长有关,而跨职能问责制的结果并不显著。通过利用率审查的个人责任制和HIT基础设施之间的相互作用与患者住院时间的逐渐减少有关,这表明管理医院运营绩效和过度处理之间存在互补关系。
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引用次数: 1
Editor’s overview 编辑概述
Q2 Business, Management and Accounting Pub Date : 2022-04-03 DOI: 10.1080/10686967.2022.2035587
S. Thomas Foster
Greetings from the editorial office of the Quality Management Journal. In this issue, we have four articles that focus on services. These articles cover healthcare, education, and micro enterprises. The first article is “Managing the waste of over processing in healthcare using accountability through utilization reviews and information technologies” by John Wallace Gardner (Department of Marketing and Global Supply Chain, Marriott School of Business, Brigham Young University) and Sarah Childs (School of Medicine, University of Utah). “This paper examines two commonly used mechanisms for addressing over processing in healthcare: accountability (individual and cross-functional) through utilization reviews (critical evaluations of service decisions regarding the appropriate service at the right cost), and their interactions with healthcare information technology infrastructure. Hierarchical regression analyses reveal insights into service flow (patient length of stay) and efficiency (operating cost per bed) using independent primary and secondary data from 250U.S. hospitals.” The second article, “Determinants of customer satisfaction and behavioral intentions in fast-food restaurants among undergraduate students during the COVID-19 pandemic,” is written by Khaldoun I. Ababneh (Department of Management, American University of Dubai), Subramaniam Ponnaiyan (Department of Decision Sciences, American University of Dubai), Ahmed R. ElMelegy (College of Business Administration, Gulf University for Science and Technology), and Victor Pybutok (G. Brint Ryan College of Business, University of North Texas). Their study shows that “compliance with COVID-19 safety measures is a key determinant of customer satisfaction and behavioral intentions in the fastfood industry during the COVID-19 pandemic. More importantly, the results reveal that when simultaneously including service quality, perceived value, COVID-19 safety, and food quality as predictors of customer satisfaction and behavioral intentions, only COVID-19 safety and food quality are significant predictors.” The third article, “Resource capabilities and sustainable export performance: An application of m-TISM for Indian manufacturing MSMEs” by Kashika Arora (Indian Institute of Foreign Trade, New Delhi, India) and Areej Aftab Siddiqui (Indian Institute of Foreign Trade, New Delhi, India) focuses on micro, small, and medium enterprises (MSMEs). According to the authors, “MSMEs are the backbone of India’s current and future economic progress. These institutions are geared to support and encourage the development of new-generation entrepreneurs in India who have the potential to create global competitive businesses. Their findings confirm the impact of these 14 essential components on resourcebased view (RBV) modeling adoption on MSMEs’ export success. Strategic direction, upper echelon orientation, financial capacity, and the external environment all have a significant impact on MSMEs’ export performance.”
来自《质量管理杂志》编辑部的问候。在本期中,我们有四篇文章关注服务。这些文章涵盖医疗保健、教育和微型企业。第一篇文章是John Wallace Gardner(杨百翰大学万豪商学院营销与全球供应链系)和Sarah Childs(犹他大学医学院)撰写的《通过利用审查和信息技术,利用问责制管理医疗保健中的过度加工废物》。“本文研究了解决医疗保健过度处理问题的两种常用机制:通过利用率审查(对以适当成本提供适当服务的服务决策进行关键评估)进行问责(个人和跨职能),以及它们与医疗保健信息技术基础设施的交互。分层回归分析使用来自美国250家医院的独立一级和二级数据揭示了对服务流(患者住院时间)和效率(每张床位的运营成本)的见解。”第二篇文章《新冠肺炎大流行期间大学生快餐店顾客满意度和行为意图的决定因素》由Khaldoun I.Ababneh(迪拜美国大学管理系)、Subramaniam Ponnaiyan(迪拜美国本科决策科学系)、Ahmed R。ElMelegy(海湾科技大学工商管理学院)和Victor Pybutok(北德克萨斯大学G.Brint Ryan商学院)。他们的研究表明“在新冠肺炎大流行期间,遵守新冠肺炎安全措施是快餐业顾客满意度和行为意图的关键决定因素。更重要的是,研究结果表明,当同时包括服务质量、感知价值、新冠肺炎安全和食品质量作为顾客满意度和行动意图的预测因素时,只有新冠肺炎安全nd食品质量是重要的预测因素。”Kashika Arora(印度外贸研究所,新德里)和Areej Aftab Siddiqui(印度对外贸易研究所,印度新德里)的第三篇文章“资源能力和可持续出口绩效:m-TISM在印度制造业中小微企业中的应用”侧重于微型、小型和中型企业。根据作者的说法,“中小微企业是印度当前和未来经济进步的支柱。这些机构旨在支持和鼓励印度新一代企业家的发展,他们有潜力创建具有全球竞争力的企业。他们的研究结果证实了这14个重要组成部分对资源观的影响对中小微企业出口成功的采用建模。战略方向、上层定位、资金能力和外部环境都对中小微企业的出口业绩产生重大影响。”第四篇文章是Henry H.Bi(威拉米特大学阿特金森管理研究生院)的《将统计过程控制应用于高等教育机构的教学质量保证》。在这篇文章中,他开发了一种新的方法,使用平均值和标准差图表(X-bar-S图表)来评估每门课程的教学评估评级。感谢您返回《质量管理杂志》,并记得在您自己的研究中引用该杂志的文章,以帮助提高我们杂志的影响力。
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引用次数: 0
Femvertising: estratégia de empoderamento feminino nas propagandas 女性广告:广告中的女性赋权策略
Q2 Business, Management and Accounting Pub Date : 2022-03-29 DOI: 10.6008/cbpc2674-6417.2021.002.0001
Junia Maria Santos Correia, Miquelle Rodrigues Antunes, Natércia dos Santos Pinho, Sheldon William Silva, Janice Queiroz de Pinho Gonçalves, João Francisco Sarno Carvalho
É notável a evolução e crescimento do movimento feminista, bem como a mudança no posicionamento das mulheres frente à sociedade e aos estereótipos existentes. Sendo assim, as empresas estão apostando no femvertising, na utilização da publicidade como forma de enaltecer e valorizar o empoderamento feminino. Nesse contexto, o presente artigo tem como objetivo verificar se as narrativas preexistentes em propagandas se encontram aderentes ao femvertising. Como premissa, buscou-se contextualizar a publicidade como ferramenta de marketing, a compreensão do gênero ao longo da história e, como consequência, o surgimento do femvertising. A metodologia caracteriza- se por uma descrição qualitativa em que foram analisadas três propagandas de empresas de distintos segmentos: Renault, a Nike e a Rexona. Como conclusão, foi possível mensurar que as propagandas de fato enaltecem a mulher, não se tornando apenas estratégias de comunicação para atrair consumidores como o senso comum acredita ser.
值得注意的是,女权运动的演变和发展,以及妇女在社会和现有陈规定型观念中的地位的变化。因此,公司押注于女性广告,利用广告作为一种提高和增强女性赋权的方式。在此背景下,本文旨在验证广告中预先存在的叙事是否符合女性广告。作为一个前提,我们试图将广告作为一种营销工具,理解整个历史上的性别,并因此,女性广告的出现。该方法的特点是定性描述,其中分析了三个不同领域的公司广告:雷诺,耐克和Rexona。综上所述,我们可以衡量广告实际上是在赞美女性,而不是像常识认为的那样仅仅成为吸引消费者的传播策略。
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引用次数: 0
Ferramenta de auditoria baseada em riscos (ABR): implementação e gerenciamento de em uma instituição de saúde 基于风险的审计工具(ABR):在卫生机构实施和管理
Q2 Business, Management and Accounting Pub Date : 2022-03-29 DOI: 10.6008/cbpc2674-6417.2021.002.0002
Jéssica de Souza Rodrigues, Daniele Oliveira Xavier, J. Carvalho, Sheldon William Silva, João Leandro Cássio Oliveira
Pessoas e empresas se expõem a ameaças internas e externas que podem prejudicar o alcance dos seus objetivos todos os dias. Logo, é importante e benéfico investir em processos de prevenção e redução destas ameaças, por meio da Gestão de Riscos e da Auditoria Baseada em Riscos – ABR que atuam diretamente nos riscos inerentes aos processos de trabalho. Neste estudo, o referencial teórico pautou-se em leis, artigos, livros e apostilas de órgãos públicos, autores e estudiosos na área. A pesquisa objetivou demonstrar a implementação da ferramenta ABR e do Gerenciamento de Riscos a partir da aplicabilidade da metodologia desenvolvida pela CGE/MG num processo de trabalho executado em instituição de saúde pública estadual, através do mapeamento do processo, identificação e avaliação dos riscos e avaliação dos controles internos. Para o desenvolvimento dessa pesquisa, a metodologia utilizada foi uma combinação quantitativa/qualitativa de análise dos dados e o método foi o estudo de caso. Um dos principais resultados foi o de que controles internos eficazes são capazes de reduzir riscos médios e altos nos processos. Diante disso, concluiu-se, principalmente, que as ferramentas são úteis no auxílio ao Gestor em sua tomada de decisões, bem como podem contribuir para o alcance dos objetivos organizacionais.
个人和公司每天都面临着内部和外部的威胁,这些威胁可能会阻碍他们实现目标。因此,通过风险管理和基于风险的审计(ABR)投资于预防和减少这些威胁的过程是重要和有益的,这直接作用于工作过程中固有的风险。本研究的理论框架以法律、文章、书籍和公共机构、作者和学者的讲义为指导。本研究旨在通过绘制过程、识别和评估风险以及评估内部控制,从CGE/MG开发的方法在国家公共卫生机构工作过程中的适用性来证明ABR工具和风险管理的实施。本研究的发展方法是定量/定性数据分析的结合,方法是案例研究。其中一个主要结果是,有效的内部控制能够降低过程中的中高风险。因此,我们得出的结论是,这些工具在帮助管理者做出决策方面是有用的,并有助于实现组织目标。
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Quality Management Journal
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