Pub Date : 2022-09-01DOI: 10.24434/j.scoms.2022.03.3205
K. Koivumäki, C. Wilkinson
The changing media landscape and proliferation of social media potentially increase agency amongst researchers to communicate individually. It also points to a need for studying science communication at an organisational level to understand how science communication activities can be collectively organised to have a substantial impact. Despite these changes, there are ongoing questions regarding the perceived value of science communication and the ways in which it can receive institutional support in credit-driven academic cultures. Therefore, this study set out to explore how incentives relate to researchers’ communication activity and how these can be influenced by digital communication contexts. This article presents a qualitative analysis of semi-structured interviews with 17 researchers and 15 communication professionals in Finland. Results indicate that academic leaders are in the key position to support organisational science communication culture, and their acknowledgement for science communication can be more effective than encouragement from in-house communication staff. This suggests that there may be a key gap vis-à-vis training in science communication and engagement which is targeted towards scientific and organisational leaders. The results also imply there is enduring value in communication activities featuring in periodical performance evaluation and that analytic data from digital media endeavours can form an intrinsic reward.
{"title":"“One might tweet just for money”: Organisational and institutional incentives for researchers’ social media communication and public engagement practices","authors":"K. Koivumäki, C. Wilkinson","doi":"10.24434/j.scoms.2022.03.3205","DOIUrl":"https://doi.org/10.24434/j.scoms.2022.03.3205","url":null,"abstract":"The changing media landscape and proliferation of social media potentially increase agency amongst researchers to communicate individually. It also points to a need for studying science communication at an organisational level to understand how science communication activities can be collectively organised to have a substantial impact. Despite these changes, there are ongoing questions regarding the perceived value of science communication and the ways in which it can receive institutional support in credit-driven academic cultures. Therefore, this study set out to explore how incentives relate to researchers’ communication activity and how these can be influenced by digital communication contexts. This article presents a qualitative analysis of semi-structured interviews with 17 researchers and 15 communication professionals in Finland. Results indicate that academic leaders are in the key position to support organisational science communication culture, and their acknowledgement for science communication can be more effective than encouragement from in-house communication staff. This suggests that there may be a key gap vis-à-vis training in science communication and engagement which is targeted towards scientific and organisational leaders. The results also imply there is enduring value in communication activities featuring in periodical performance evaluation and that analytic data from digital media endeavours can form an intrinsic reward.","PeriodicalId":38434,"journal":{"name":"Studies in Communication Sciences","volume":"5 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90535206","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-29DOI: 10.24434/j.scoms.2022.01.3083
Benjamin Fretwurst, E. Günther
In der vorgelegten Studie werden klassische Annahmen zur Drama-tisierungstendenz medialer Krisenberichterstattung bei gleichzeitiger Verdrängung übriger gesellschaftlich relevanter Themen auf den Prüfstand gestellt. Anwendungsbeispiel ist die Corona-Thematisierung (September 2019 bis Dezember 2020) und ihr Einfluss auf die Thema-tisierungsprozesse von «Klima» und «Geflüchtete». Anhand einer multivariat dynamischen Zeitreihenanalyse von 437 784 Onlineartikeln wird als übergeordnete Hypothese untersucht, ob Themenverdrän-gung festgestellt werden kann. Die Mechanismen der Verdrängung werden dann differenziert als phasenabhängige Aufmerksamkeits-verschiebung und als direkte also zeitgleiche Themenverdrängung untersucht. Die Ergebnisse bestätigen die Annahme der Themen-konkurrenz und zeigen je nach Thematisierungsphase unterschiedliche Verdrängungsprozesse. Im Trend hat Corona die Thematisierung der beiden anderen Krisenphänomene zwar nicht komplett verdrängt, aber sehr deutlich reduziert. Bezüglich der direkten Verdrängung sind Effekte messbar, aber eher klein. Als Fazit zeigt sich Themenverdrän-gung im Onlinejournalismus hier also eher als Effekt der Fokusver-schiebung öffentlicher Aufmerksamkeit als ein Problem direkter Ver-drängung aufgrund beschränkten Berichterstattungsraums. In the following, classical hypotheses on the dramatization tendency of media crisis reporting and the assumed simultaneous suppression of other socially relevant topics are put to the test. For this case study, we rely on news reporting during the first year of the COVID19 pandemic (September 2019 to December 2020) to evaluate its influence on the thematization processes of «climate» and «refu-gees.» Based on a multivariate dynamic time series analysis of 437 784 online articles, we first confirm whether overall issue displace-ment can be detected and then delve deeper by differentiating into two possible mechanisms of displacement: 1) as a phase-dependent but global shift in attention and 2) as a direct i.e., simultaneous effect pointing toward editorial competition. Results from our analysis con-firm the overarching hypothesis of topic competition, clearly showing displacement processes depending on the thematization phase. Globally, while not being rendered invisible, media attention for the other two crisis phenomena was reduced significantly following the onset of the pandemic. Regarding direct displacement, effects are measurable, but rather small. We conclude that the displacement of media attention seems to be attributable more to a shift in public attention and overall trends than to classic assumptions based on limited resources in the editorial process.
报告的初步研究表明，在报告剧变情况时，将摒弃其他社会关注因素的传统假设正受到考验。Anwendungsbeispiel Corona-Thematisierung(2019年9月至2020年12月)和影响力来Thema-tisierungsprozesse«»和«气氛Geflüchtete».40, 40, 40岁然后将替代机制作为跨阶段关注转变作为同时处理的主题区分开来处理。结果证实了主题竞争的假设，并显示了不同的否认过程随着主题发展阶段的不同。科罗纳多的传统并没有完全取代其他两种危机主题，但却大幅缩小了这一主题。相对于直接拒绝的影响是可以测量的，但相对来说非常小因此，作为结论，网上新闻报道忽视问题更多的是被关注扭曲了公众注意力而不是报告空间有限造成的直接挤出问题。《跟踪》一书中，对媒体危机的描写和评价是对其他社交相关问题的持续陈述。For this case研究,我们rely on”的新闻《世纪的ifrs毕业季COVID19 pandemic,在2019年9月~ 2020 December to evaluate便签influence on the thematization processes of«气候»和«refu-gees .»根据on a 521动感时间系列分析of 437 784网上articles,我们第一再确认whether工作服issue displace-ment所能detected 05 delve deeper differentiating 3集》二人组possible探讨of displacement): 1) as a phase-dependent但全球快捷键在注意and as a(商i.e ., simultaneous effect pointing toward篇社论竞赛.其结果是来自我们的分析理论的过度假设，是关于主题周期的竞争的信息反馈。在全球没有人追不上需要的直接实施需要的措施但不需要按照古典资源在编辑领域而存在的趋势。
{"title":"Themenkonkurrenz in der Coronapandemie. Thematisierungsprozesse am Beispiel medialer Verdrängung der Themen «Klima» und «Geflüchtete» in der Coronakrise","authors":"Benjamin Fretwurst, E. Günther","doi":"10.24434/j.scoms.2022.01.3083","DOIUrl":"https://doi.org/10.24434/j.scoms.2022.01.3083","url":null,"abstract":"In der vorgelegten Studie werden klassische Annahmen zur Drama-tisierungstendenz medialer Krisenberichterstattung bei gleichzeitiger Verdrängung übriger gesellschaftlich relevanter Themen auf den Prüfstand gestellt. Anwendungsbeispiel ist die Corona-Thematisierung (September 2019 bis Dezember 2020) und ihr Einfluss auf die Thema-tisierungsprozesse von «Klima» und «Geflüchtete». Anhand einer multivariat dynamischen Zeitreihenanalyse von 437 784 Onlineartikeln wird als übergeordnete Hypothese untersucht, ob Themenverdrän-gung festgestellt werden kann. Die Mechanismen der Verdrängung werden dann differenziert als phasenabhängige Aufmerksamkeits-verschiebung und als direkte also zeitgleiche Themenverdrängung untersucht. Die Ergebnisse bestätigen die Annahme der Themen-konkurrenz und zeigen je nach Thematisierungsphase unterschiedliche Verdrängungsprozesse. Im Trend hat Corona die Thematisierung der beiden anderen Krisenphänomene zwar nicht komplett verdrängt, aber sehr deutlich reduziert. Bezüglich der direkten Verdrängung sind Effekte messbar, aber eher klein. Als Fazit zeigt sich Themenverdrän-gung im Onlinejournalismus hier also eher als Effekt der Fokusver-schiebung öffentlicher Aufmerksamkeit als ein Problem direkter Ver-drängung aufgrund beschränkten Berichterstattungsraums.\u0000In the following, classical hypotheses on the dramatization tendency of media crisis reporting and the assumed simultaneous suppression of other socially relevant topics are put to the test. For this case study, we rely on news reporting during the first year of the COVID19 pandemic (September 2019 to December 2020) to evaluate its influence on the thematization processes of «climate» and «refu-gees.» Based on a multivariate dynamic time series analysis of 437 784 online articles, we first confirm whether overall issue displace-ment can be detected and then delve deeper by differentiating into two possible mechanisms of displacement: 1) as a phase-dependent but global shift in attention and 2) as a direct i.e., simultaneous effect pointing toward editorial competition. Results from our analysis con-firm the overarching hypothesis of topic competition, clearly showing displacement processes depending on the thematization phase. Globally, while not being rendered invisible, media attention for the other two crisis phenomena was reduced significantly following the onset of the pandemic. Regarding direct displacement, effects are measurable, but rather small. We conclude that the displacement of media attention seems to be attributable more to a shift in public attention and overall trends than to classic assumptions based on limited resources in the editorial process.","PeriodicalId":38434,"journal":{"name":"Studies in Communication Sciences","volume":"81 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73710277","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-29DOI: 10.24434/j.scoms.2022.01.3070
I. Broer, Louisa Pröschel
In the communicative figuration of science communication (Hepp & Hasebrink, 2017), a variety of actors, practices and orientations contribute to the mediation of scientific knowledge and expertise. By curating scientific content for a journalistic audience, Science Media Centers (SMCs) can take up a powerful intermediary position. In this paper, we apply a figurational framework to understand what roles SMCs can take in science communication. Building on ethnographic material gathered during January and October 2020, we analyze through which practices, communicative relations, mission and normative assumptions SMC Germany has shaped its position in science communication during the COVID-19 pandemic. Doing so, we follow the “cultural turn” in science communication research. Building on the concept of brokerage, we conclude that SMC Germany has taken on roles as a knowledge broker by providing journalists with curated scientific content, a trust broker by facilitating relationships between journalists and scientists, and a value broker by promoting the status of scientific expertise in the social knowledge order.
{"title":"Knowledge broker, trust broker, value broker: The roles of the Science Media Center during the COVID-19 pandemic","authors":"I. Broer, Louisa Pröschel","doi":"10.24434/j.scoms.2022.01.3070","DOIUrl":"https://doi.org/10.24434/j.scoms.2022.01.3070","url":null,"abstract":"In the communicative figuration of science communication (Hepp & Hasebrink, 2017), a variety of actors, practices and orientations contribute to the mediation of scientific knowledge and expertise. By curating scientific content for a journalistic audience, Science Media Centers (SMCs) can take up a powerful intermediary position. In this paper, we apply a figurational framework to understand what roles SMCs can take in science communication. Building on ethnographic material gathered during January and October 2020, we analyze through which practices, communicative relations, mission and normative assumptions SMC Germany has shaped its position in science communication during the COVID-19 pandemic. Doing so, we follow the “cultural turn” in science communication research. Building on the concept of brokerage, we conclude that SMC Germany has taken on roles as a knowledge broker by providing journalists with curated scientific content, a trust broker by facilitating relationships between journalists and scientists, and a value broker by promoting the status of scientific expertise in the social knowledge order.","PeriodicalId":38434,"journal":{"name":"Studies in Communication Sciences","volume":"3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90535564","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-29DOI: 10.24434/j.scoms.2022.01.3057
Wolfgang Reissmann, Miriam Siemon, Margreth Lünenborg, Christoph Raetzsch
Der vorliegende Artikel begründet und präsentiert einen mixed-methods Ansatz als Beitrag zu einer relationalen Journalismus- forschung. Ziel des Ansatzes ist es, die Herstellung von Öffentlichkeit in digitalen Medienumgebungen als geteilte Herstellungsleistung heterogener Akteur:innengruppen nachzuvollziehen und dabei gruppenspezifisch performativ-dramaturgische Stilmerkmale herauszuarbeiten. Zugrunde liegt ein praxeologischer Zugang, der für eine relationale Journalismus-forschung «beyond the newsroom» weiterentwickelt wird. Die Kontingenz, Vielstimmigkeit und Unübersichtlichkeit digitaler Öffentlichkeiten macht es notwendig, die traditionell mikrosoziologischen Vorgehensweisen in diesem Bereich zu verbinden mit quantitativen Netzwerkanalysen und standardisierten Akteur:innen- und Praxisanalysen. Hierfür wird ein dreistufiger Ansatz vorgestellt, der schrittweise durch quantitative und qualitative Methoden die Erstellung von «Praxisprofilen» einzelner Akteur:innen wie auch -gruppen erlaubt. Mit diesem interdisziplinären wie methodisch innovativen Ansatz soll Wandel in Öffentlichkeiten und im Journalismus auch komparativ verstehbar werden. Exemplarisch zeigen wir anhand erster Befunde zum Hashtag #systemrelevant, wie eine solche Analyse aufgebaut ist. This paper develops and presents a mixed-methods approach as a contribution to relational journalism studies. The approach aims to retrace the making of publics in digital media environments through the performative contributions of heterogeneous groups of actors and to elaborate group-specific stylistic features of their communication. It is based on a praxeological approach that is further developed for relational journalism studies “beyond the newsroom.” The contin- gency, polyphony and complexity of digital publics makes it necessary to combine traditional micro-sociological approaches in this field with quantitative network analyses and standardized analyses of actors and their practices. For this purpose, a three-stage approach is presented, which allows for the sequential development of “practice profiles” for individual actors as well as groups of actors through mixed quantitative and qualitative methods. With this interdisciplinary and methodologically innovative approach, the change of public spheres and journalism can be understood comparatively. Using the hashtag #systemrelevant as an example, we show how such an analysis is structured.
{"title":"Praxisprofile als mixed-methods Ansatz zur Analyse performativer Öffentlichkeiten: Vorschlag für eine relationale Journalismusforschung","authors":"Wolfgang Reissmann, Miriam Siemon, Margreth Lünenborg, Christoph Raetzsch","doi":"10.24434/j.scoms.2022.01.3057","DOIUrl":"https://doi.org/10.24434/j.scoms.2022.01.3057","url":null,"abstract":"Der vorliegende Artikel begründet und präsentiert einen mixed-methods Ansatz als Beitrag zu einer relationalen Journalismus- forschung. Ziel des Ansatzes ist es, die Herstellung von Öffentlichkeit in digitalen Medienumgebungen als geteilte Herstellungsleistung heterogener Akteur:innengruppen nachzuvollziehen und dabei gruppenspezifisch performativ-dramaturgische Stilmerkmale herauszuarbeiten. Zugrunde liegt ein praxeologischer Zugang, der für eine relationale Journalismus-forschung «beyond the newsroom» weiterentwickelt wird. Die Kontingenz, Vielstimmigkeit und Unübersichtlichkeit digitaler Öffentlichkeiten macht es notwendig, die traditionell mikrosoziologischen Vorgehensweisen in diesem Bereich zu verbinden mit quantitativen Netzwerkanalysen und standardisierten Akteur:innen- und Praxisanalysen. Hierfür wird ein dreistufiger Ansatz vorgestellt, der schrittweise durch quantitative und qualitative Methoden die Erstellung von «Praxisprofilen» einzelner Akteur:innen wie auch -gruppen erlaubt. Mit diesem interdisziplinären wie methodisch innovativen Ansatz soll Wandel in Öffentlichkeiten und im Journalismus auch komparativ verstehbar werden. Exemplarisch zeigen wir anhand erster Befunde zum Hashtag #systemrelevant, wie eine solche Analyse aufgebaut ist.\u0000This paper develops and presents a mixed-methods approach as a contribution to relational journalism studies. The approach aims to retrace the making of publics in digital media environments through the performative contributions of heterogeneous groups of actors and to elaborate group-specific stylistic features of their communication. It is based on a praxeological approach that is further developed for relational journalism studies “beyond the newsroom.” The contin- gency, polyphony and complexity of digital publics makes it necessary to combine traditional micro-sociological approaches in this field with quantitative network analyses and standardized analyses of actors and their practices. For this purpose, a three-stage approach is presented, which allows for the sequential development of “practice profiles” for individual actors as well as groups of actors through mixed quantitative and qualitative methods. With this interdisciplinary and methodologically innovative approach, the change of public spheres and journalism can be understood comparatively. Using the hashtag #systemrelevant as an example, we show how such an analysis is structured.","PeriodicalId":38434,"journal":{"name":"Studies in Communication Sciences","volume":"410 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84878320","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-29DOI: 10.24434/j.scoms.2022.01.3084
O. Jandura, Ricard Parrilla Guix, M. Mahrt
In vielen westlichen Ländern hat sich die Parteienlandschaft in den letzten Jahren pluralisiert und polarisiert. Die daraus resultierende zunehmende Vielfalt politischer Positionen stellt Medien, die es sich zur Aufgabe gemacht haben, den Bürger:innen Orientierung zu geben, vor die Herausforderung, diese vielfältiger werdenden Positionen adäquat wiederzugeben. Der Beitrag untersucht am Beispiel von Deutschland, Österreich und der Schweiz, wie sich einerseits Parteien in den Parlamenten selbst darstellen und wie ihre Positionen in den nationalen Medien wiedergegeben werden. Die Positionen der Parteien werden über Value-Frames erfasst, die drei zentrale Grundkonflikte (Cleavages) westlicher Gesellschaften widerspiegeln. Es zeigt sich, dass die Parteien unterschiedliche Kombinationen von Positionen zu diesen Grundkonflikten vertreten. Insbesondere der globalisierungs-bezogene Grundkonflikt ist deutlich polarisiert, zwischen rechtspopu-listischen Parteien auf der einen Seite, konservativen Parteien im gemässigten Bereich und den linken bzw. linksliberalen Parteien am anderen Pol des Konflikts. Medien geben die Positionierungen der Parteien überwiegend ähnlich zu deren Selbstdarstellungen im Parlament wieder. Die rechtspopulistischen Parteien werden in den Medien jedoch polarisierter dargestellt, als die Parteien sich selbst positionieren. Somit erfüllen die Medien ihre Orientierungsfunktion nicht im gesamten Parteienspektrum gleich. Many Western countries have seen a pluralization and polarization of the political landscape in recent years. The resulting increase in diversity of political positions poses challenges to media that aim at providing citizens with orientation. Using Germany, Austria, and Switzerland as examples, the article analyzes how parties present themselves in the respective national parliament and how domestic media relay these utterances. The parties’ positions are examined via value frames that reflect three central cleavages of Western societies. The results show that parties express different combinations of posi-tions on these cleavages. Especially the cleavage related to globali-zation is clearly polarized, with right-wing populist parties at one end, conservative parties in a moderate place, and left-liberal parties at the other pole of the cleavage. Media reflect the parties’ positions mostly similarly to their own utterances in parliament. However, the right-wing populist parties are depicted in an even more polarized way compared to how they position themselves. The media thus fulfill their orientation function to different degrees across the party spectrum.
{"title":"Orientierungsleistungen von Medien in einer pluralistischen Welt: Mediale Repräsentation von Parteien in Deutschland, Österreich und der Schweiz","authors":"O. Jandura, Ricard Parrilla Guix, M. Mahrt","doi":"10.24434/j.scoms.2022.01.3084","DOIUrl":"https://doi.org/10.24434/j.scoms.2022.01.3084","url":null,"abstract":"In vielen westlichen Ländern hat sich die Parteienlandschaft in den letzten Jahren pluralisiert und polarisiert. Die daraus resultierende zunehmende Vielfalt politischer Positionen stellt Medien, die es sich zur Aufgabe gemacht haben, den Bürger:innen Orientierung zu geben, vor die Herausforderung, diese vielfältiger werdenden Positionen adäquat wiederzugeben. Der Beitrag untersucht am Beispiel von Deutschland, Österreich und der Schweiz, wie sich einerseits Parteien in den Parlamenten selbst darstellen und wie ihre Positionen in den nationalen Medien wiedergegeben werden. Die Positionen der Parteien werden über Value-Frames erfasst, die drei zentrale Grundkonflikte (Cleavages) westlicher Gesellschaften widerspiegeln. Es zeigt sich, dass die Parteien unterschiedliche Kombinationen von Positionen zu diesen Grundkonflikten vertreten. Insbesondere der globalisierungs-bezogene Grundkonflikt ist deutlich polarisiert, zwischen rechtspopu-listischen Parteien auf der einen Seite, konservativen Parteien im gemässigten Bereich und den linken bzw. linksliberalen Parteien am anderen Pol des Konflikts. Medien geben die Positionierungen der Parteien überwiegend ähnlich zu deren Selbstdarstellungen im Parlament wieder. Die rechtspopulistischen Parteien werden in den Medien jedoch polarisierter dargestellt, als die Parteien sich selbst positionieren. Somit erfüllen die Medien ihre Orientierungsfunktion nicht im gesamten Parteienspektrum gleich.\u0000Many Western countries have seen a pluralization and polarization of the political landscape in recent years. The resulting increase in diversity of political positions poses challenges to media that aim at providing citizens with orientation. Using Germany, Austria, and Switzerland as examples, the article analyzes how parties present themselves in the respective national parliament and how domestic media relay these utterances. The parties’ positions are examined via value frames that reflect three central cleavages of Western societies. The results show that parties express different combinations of posi-tions on these cleavages. Especially the cleavage related to globali-zation is clearly polarized, with right-wing populist parties at one end, conservative parties in a moderate place, and left-liberal parties at the other pole of the cleavage. Media reflect the parties’ positions mostly similarly to their own utterances in parliament. However, the right-wing populist parties are depicted in an even more polarized way compared to how they position themselves. The media thus fulfill their orientation function to different degrees across the party spectrum.","PeriodicalId":38434,"journal":{"name":"Studies in Communication Sciences","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79799121","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-29DOI: 10.24434/j.scoms.2022.01.2992
Rosanna Planer, A. Godulla, Cornelia Wolf
Complex multimedia stories have initially emerged as prestige projects from high budget newsrooms such as The New York Times or the Washington Post; over time, both the practical experiences with the format as well as the developed technological affordances made it possible for smaller, more inexperienced newsrooms to produce complex multimedia stories, too. Within two different studies, we analyzed the production processes in both high budget and low budget settings. In this paper, we contrast the findings of both studies with the goal of abstracting indicators of change and implications for future productions. Based on the abstraction, we suggest changing the focus in multimedia storytelling productions from a product-oriented process toward a more process-oriented production; from a focus on hard production factors such as numbers and personnel to more soft factors such as distributed responsibilities and internal workflows; and from a focus of rather incidental communication toward a more managed communication within the production team. We conclude by deriving further implications for future research as well as journalistic practice and education.
复杂的多媒体报道最初是《纽约时报》(New York Times)或《华盛顿邮报》(Washington Post)等高预算新闻编辑室的声望项目;随着时间的推移，这种格式的实践经验以及先进的技术支持使得更小、更缺乏经验的新闻编辑室也可以制作复杂的多媒体故事。在两项不同的研究中，我们分析了高预算和低预算环境下的生产过程。在本文中，我们对比了两项研究的结果，目的是抽象变化指标和对未来生产的影响。基于这种抽象，我们建议将多媒体故事制作的重点从以产品为导向的过程转向以过程为导向的生产;从关注硬生产因素(如数量和人员)转向更软的因素(如责任分配和内部工作流程);从一个相当偶然的交流的焦点到一个更有管理的沟通在生产团队中。最后，我们得出了对未来研究以及新闻实践和教育的进一步启示。
{"title":"Changing the focus in multimedia story production: Experiences from high budget and low budget production settings","authors":"Rosanna Planer, A. Godulla, Cornelia Wolf","doi":"10.24434/j.scoms.2022.01.2992","DOIUrl":"https://doi.org/10.24434/j.scoms.2022.01.2992","url":null,"abstract":"Complex multimedia stories have initially emerged as prestige projects from high budget newsrooms such as The New York Times or the Washington Post; over time, both the practical experiences with the format as well as the developed technological affordances made it possible for smaller, more inexperienced newsrooms to produce complex multimedia stories, too. Within two different studies, we analyzed the production processes in both high budget and low budget settings. In this paper, we contrast the findings of both studies with the goal of abstracting indicators of change and implications for future productions. Based on the abstraction, we suggest changing the focus in multimedia storytelling productions from a product-oriented process toward a more process-oriented production; from a focus on hard production factors such as numbers and personnel to more soft factors such as distributed responsibilities and internal workflows; and from a focus of rather incidental communication toward a more managed communication within the production team. We conclude by deriving further implications for future research as well as journalistic practice and education.","PeriodicalId":38434,"journal":{"name":"Studies in Communication Sciences","volume":"27 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90824182","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-29DOI: 10.24434/j.scoms.2022.01.3066
A. Wagner, Christian Schwarzenegger, Peter Gentzel
In times of digitalization, analyzing the highly complex media practices and mediated life worlds of individuals has become highly challenging, both in theoretical and methodological terms. From an empirical point of view, diary methods, and particularly qualitative (media) diaries, bear a great potential to gain access to these media practices and analyze them within the contexts of people’s everyday lives. In this article, we propose that it is fruitful to apply the characteristics of real diaries to research settings and consider them when designing diary studies as a researcher. Doing so can help to collect more “genuine” data and get a more holistic and adequate picture of digital media life. These characteristics comprise: (1) authenticity and naturalness, (2) autonomy in design, (3) multimodality and materiality, (4) intrinsic motivation, (5) functionalities of diary keeping, (6) continuity and periodicity, as well as (7) inferences about cultural and social conditions. We provide suggestions for implementing these characteristics in qualitative diary studies, and discuss the empirical challenges accompanying this approach.
{"title":"Recordings of digital media life: Advancing (qualitative) media diaries as a method","authors":"A. Wagner, Christian Schwarzenegger, Peter Gentzel","doi":"10.24434/j.scoms.2022.01.3066","DOIUrl":"https://doi.org/10.24434/j.scoms.2022.01.3066","url":null,"abstract":"In times of digitalization, analyzing the highly complex media practices and mediated life worlds of individuals has become highly challenging, both in theoretical and methodological terms. From an empirical point of view, diary methods, and particularly qualitative (media) diaries, bear a great potential to gain access to these media practices and analyze them within the contexts of people’s everyday lives. In this article, we propose that it is fruitful to apply the characteristics of real diaries to research settings and consider them when designing diary studies as a researcher. Doing so can help to collect more “genuine” data and get a more holistic and adequate picture of digital media life. These characteristics comprise: (1) authenticity and naturalness, (2) autonomy in design, (3) multimodality and materiality, (4) intrinsic motivation, (5) functionalities of diary keeping, (6) continuity and periodicity, as well as (7) inferences about cultural and social conditions. We provide suggestions for implementing these characteristics in qualitative diary studies, and discuss the empirical challenges accompanying this approach.","PeriodicalId":38434,"journal":{"name":"Studies in Communication Sciences","volume":"194 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72403171","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-29DOI: 10.24434/j.scoms.2022.01.3061
Johannes Beckert, T. Koch
Social media influencers have marked a significant change in advertising in recent years. By integrating sponsored content from advertisers into their feeds, they create awareness and favorable attitudes for products and brands. The effectiveness of this sponsored content builds on close adaptation to the original content of the specific media platform. To ensure transparency, influencers are required to disclose sponsored content. While effects of such disclosure labels and disclaimers have been widely examined, less attention has been paid to context factors that may influence these effects, such as placement prominence. Building on the propositions of the Persuasion Knowledge Model (PKM), this study aims to investigate the role of placement prominence as a moderator of disclosure effects. Results of an experimental study revealed that prominent placements support disclosure labels in reducing perceived deceptiveness of sponsored content, which positively affects influencer credibility and recipients’ attitudes toward the promoted brand. In contrast, disclosure effects on perceived persuasive intent vanished, when placement prominence was high. The results emphasize the importance of context factors in the processing of sponsored content and disclosures in a constantly changing social media environments.
{"title":"Why context matters in a changing social media environment: The role of placement prominence as a moderator of disclosure effects in sponsored influencer content","authors":"Johannes Beckert, T. Koch","doi":"10.24434/j.scoms.2022.01.3061","DOIUrl":"https://doi.org/10.24434/j.scoms.2022.01.3061","url":null,"abstract":"Social media influencers have marked a significant change in advertising in recent years. By integrating sponsored content from advertisers into their feeds, they create awareness and favorable attitudes for products and brands. The effectiveness of this sponsored content builds on close adaptation to the original content of the specific media platform. To ensure transparency, influencers are required to disclose sponsored content. While effects of such disclosure labels and disclaimers have been widely examined, less attention has been paid to context factors that may influence these effects, such as placement prominence. Building on the propositions of the Persuasion Knowledge Model (PKM), this study aims to investigate the role of placement prominence as a moderator of disclosure effects. Results of an experimental study revealed that prominent placements support disclosure labels in reducing perceived deceptiveness of sponsored content, which positively affects influencer credibility and recipients’ attitudes toward the promoted brand. In contrast, disclosure effects on perceived persuasive intent vanished, when placement prominence was high. The results emphasize the importance of context factors in the processing of sponsored content and disclosures in a constantly changing social media environments.","PeriodicalId":38434,"journal":{"name":"Studies in Communication Sciences","volume":"92 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83795633","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-29DOI: 10.24434/j.scoms.2022.01.3054
Tim Wulf, Brigitte Naderer
Advertising strategies are constantly changing and today, companies often take a position regarding current social topics in their advertis-ing messages. With two experimental studies using actual ads, we explore how people react to and learn from social ads regarding particular social issues they tackle. With the first study, we examine whether an ad that deals with modern sexism raises awareness about this issue and whether it performs more effectively than a non-narra-tive, informative video (TED-talk) with the same topic. Second, as corporate social responsibility (CSR) ads are discussed to be received controversial among viewers, we explore how a social ad communi-cating a CSR message (gay rights) compared to a “classic” product ad performs on brand-relevant outcomes. Both studies indicate that raising awareness for a social issue through social ads could poten-tially backfire and might only work under certain circumstances. Advertisers, therefore, should elaborate on how they integrate CSR ads into their marketing strategies.
{"title":"Selling stories of social justice. How consumers react to and learn from social ads","authors":"Tim Wulf, Brigitte Naderer","doi":"10.24434/j.scoms.2022.01.3054","DOIUrl":"https://doi.org/10.24434/j.scoms.2022.01.3054","url":null,"abstract":"Advertising strategies are constantly changing and today, companies often take a position regarding current social topics in their advertis-ing messages. With two experimental studies using actual ads, we explore how people react to and learn from social ads regarding particular social issues they tackle. With the first study, we examine whether an ad that deals with modern sexism raises awareness about this issue and whether it performs more effectively than a non-narra-tive, informative video (TED-talk) with the same topic. Second, as corporate social responsibility (CSR) ads are discussed to be received controversial among viewers, we explore how a social ad communi-cating a CSR message (gay rights) compared to a “classic” product ad performs on brand-relevant outcomes. Both studies indicate that raising awareness for a social issue through social ads could poten-tially backfire and might only work under certain circumstances. Advertisers, therefore, should elaborate on how they integrate CSR ads into their marketing strategies.","PeriodicalId":38434,"journal":{"name":"Studies in Communication Sciences","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91132962","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-20DOI: 10.24434/j.scoms.2022.01.2982
Ricarda Drüeke, Corinna Peil, M. Schreiber
Der gewaltsame Tod von George Floyd Ende Mai 2020 löste eine globale Protestbewegung aus: Ausgehend von den USA fanden weltweit zahlreiche Kundgebungen, Demonstrationen und Mahnwachen statt, mit denen gegen Rassismus und Polizeigewalt Stellung bezogen wurde. Dieser Protest war und ist Gegenstand unterschiedlicher visueller Repräsentationen und medialer Formen, die einen wichtigen Anteil an den Bedeutungsproduktionen rund um die Protesthandlungen haben. Auf Basis einer Bildtypenanalyse der (Bild-)Berichterstattung über die Proteste in deutschsprachigen Tageszeitungen sowie der Darstellungsformen auf Instagram im Kontext von Demonstrationen im deutschsprachigen Raum setzt sich der Beitrag mit visuellen Konstruktionen von Protest auseinander und diskutiert deren Bedeutung vor dem Hintergrund gesellschaftlicher, medialer und politischer Kontexte. Es zeigen sich jeweils unterschiedlich dominierende Bildtypen: So sind in der Medienberichterstattung Bilder von Demonstrierenden als Masse vorherrschend, die die einzelnen Teilnehmer:innen nicht wahrnehmbar machen. Auf Instagram finden sich vor allem Innen-Perspektiven der Demonstrationen durch individuelle (Selbst-)Inszenierungen der Demonstrierenden. Deutlich wird zudem, dass die journalistischen Bilder die Proteste insbesondere im Hinblick auf spannungsreiche Konfliktsituationen im US-Kontext mit hohem Nachrichtenwert zeigen, während auf Instagram die Vergemeinschaftung über Gruppenbilder und damit die Inszenierung und Mobilisierung der Teilnehmenden in den Vordergrund rückt. The violent death of George Floyd at the end of May 2020 triggered a global protest movement: Starting in the US, numerous rallies, demonstrations, and vigils took place around the world, taking a stand against racism and police violence. This protest was and is subject to different visual representations and mediated expressions, which have an important share in the production of meaning around the protest actions. Based on a picture type analysis of the (image) coverage of the protests in Austrian, German and Swiss newspapers as well as on visual expressions on Instagram in the context of demonstrations in German-speaking cities, the article deals with visual constructions of protest and discusses their meaning against the background of social, media, and political contexts. Different dominant image types emerge in each case: In media coverage, for example, images of demonstrators as a mass are predominant, which make the individual participants imperceptible. On Instagram, there are mainly internal perspectives of the demonstrations through individual self-dramatizations of the demonstrators. It also becomes clear that journalistic images show protests with a high news value, especially with regard to tense conflict situations in the US context, while on Instagram the communalization via group images and thus the staging and mobilization of the participants comes to the fore.
乔治·弗洛伊德(George Floyd)惨死于2020年5月底，这一暴力行动引发了全球抗议运动:以美国为例子，全世界爆发了针对种族主义和警察暴力的一系列集会、示威和告警。这种抗议是存在于各种视觉代表和媒体活动中，而这些活动和抗议活动所产生的对应效果是非常重要的。汇入Bildtypenanalyse情况(图)报告抗议的德语区报纸以及Darstellungsformen ins上的示威在德语坐在本文把视觉设计的抗议和讨论其重要性在社会、媒体和政治背景的差异是.各种占统治地位的图像类型也都各不相同:在媒体报道中，示威者的照片和在参与者的内部是不可能看见的。在Instagram上主要看个人(自我)游行的角度。此外，新闻画面还清晰地显示了抗议，特别是在美国有重大新闻价值的紧张冲突局势中，而在Instagram上开展团队照片集中，并因此推动参与的人进行舞台动员。年轻的乔治·弗洛亚德大约在2020年经历了一次全球运动抗议:先来到美国、numerous rallies、示威者、示威者在世界四处巡游;而a打击racism和警察。这种抗议是不同的表达方法和遭遇不同的抗议方法根据《on a照片能做微积分(形象)《coverage的抗议中,德国和瑞士newspapers)因为as on visual expressions on Instagram demonstrations在German-speaking城市单亲of the article交易和visual constructions抗议与人》discusses的艰辛meaning the背景of social media, and political contexts .在这种情形下，遭遇不同的危机的主宰地位:在媒体掩护、冲出路障、看上去像拖延者的预览中遭遇不同的危机。在Instagram上有关于示威者通过个性自我表达的观点还很不错。它也有助于清理高新闻形象的示威，尤其在新闻价值背后有反美国势力的人士。
{"title":"How do Black Lives Matter? Zur visuellen Konstruktion von Protest in deutschsprachigen Tageszeitungen und auf Instagram","authors":"Ricarda Drüeke, Corinna Peil, M. Schreiber","doi":"10.24434/j.scoms.2022.01.2982","DOIUrl":"https://doi.org/10.24434/j.scoms.2022.01.2982","url":null,"abstract":"Der gewaltsame Tod von George Floyd Ende Mai 2020 löste eine globale Protestbewegung aus: Ausgehend von den USA fanden weltweit zahlreiche Kundgebungen, Demonstrationen und Mahnwachen statt, mit denen gegen Rassismus und Polizeigewalt Stellung bezogen wurde. Dieser Protest war und ist Gegenstand unterschiedlicher visueller Repräsentationen und medialer Formen, die einen wichtigen Anteil an den Bedeutungsproduktionen rund um die Protesthandlungen haben. Auf Basis einer Bildtypenanalyse der (Bild-)Berichterstattung über die Proteste in deutschsprachigen Tageszeitungen sowie der Darstellungsformen auf Instagram im Kontext von Demonstrationen im deutschsprachigen Raum setzt sich der Beitrag mit visuellen Konstruktionen von Protest auseinander und diskutiert deren Bedeutung vor dem Hintergrund gesellschaftlicher, medialer und politischer Kontexte. Es zeigen sich jeweils unterschiedlich dominierende Bildtypen: So sind in der Medienberichterstattung Bilder von Demonstrierenden als Masse vorherrschend, die die einzelnen Teilnehmer:innen nicht wahrnehmbar machen. Auf Instagram finden sich vor allem Innen-Perspektiven der Demonstrationen durch individuelle (Selbst-)Inszenierungen der Demonstrierenden. Deutlich wird zudem, dass die journalistischen Bilder die Proteste insbesondere im Hinblick auf spannungsreiche Konfliktsituationen im US-Kontext mit hohem Nachrichtenwert zeigen, während auf Instagram die Vergemeinschaftung über Gruppenbilder und damit die Inszenierung und Mobilisierung der Teilnehmenden in den Vordergrund rückt.\u0000The violent death of George Floyd at the end of May 2020 triggered a global protest movement: Starting in the US, numerous rallies, demonstrations, and vigils took place around the world, taking a stand against racism and police violence. This protest was and is subject to different visual representations and mediated expressions, which have an important share in the production of meaning around the protest actions. Based on a picture type analysis of the (image) coverage of the protests in Austrian, German and Swiss newspapers as well as on visual expressions on Instagram in the context of demonstrations in German-speaking cities, the article deals with visual constructions of protest and discusses their meaning against the background of social, media, and political contexts. Different dominant image types emerge in each case: In media coverage, for example, images of demonstrators as a mass are predominant, which make the individual participants imperceptible. On Instagram, there are mainly internal perspectives of the demonstrations through individual self-dramatizations of the demonstrators. It also becomes clear that journalistic images show protests with a high news value, especially with regard to tense conflict situations in the US context, while on Instagram the communalization via group images and thus the staging and mobilization of the participants comes to the fore.","PeriodicalId":38434,"journal":{"name":"Studies in Communication Sciences","volume":"25 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75385176","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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