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Making sense of ‘ambiguous ageism’: a multi-level perspective on age inequality in the advertising industry 理解“模糊的年龄歧视”:广告业年龄不平等的多层次视角
IF 1.1 0 HUMANITIES, MULTIDISCIPLINARY Pub Date : 2021-04-22 DOI: 10.1080/17510694.2021.1911536
Sven Brodmerkel, Richie Barker
Abstract As recent statistics confirm, the advertising industry lives up to its image of being a preserve of the young: Less than 10% of all advertising practitioners in the US, UK and Australia are over the age of 45. But what are the social processes and discursive formations that create and sustain this skewed age profile? Based on 26 in-depth interviews with older advertising professionals and the thematic analysis of recent ageism-related coverage in advertising industry news media publications, we illustrate (1) how this age inequality is understood, represented and negotiated by practitioners and industry observers, and (2) how the dynamic interplay between individual identifications, organisational practices, and social structures (re)produces what we refer to as ‘ambiguous ageism’ – an entrenched and opaque marginalisation process which disadvantages older advertising practitioners, but in which they are also at the same time often complicit in. By conceptualising and applying a relational, multi-level perspective for investigating age inequality in the creative industries, we offer new insights into the empirical realities of creative work and provide a framework that can guide further research into the dialectics between ageing and organisational life in the creative industries and beyond.
摘要正如最近的统计数据所证实的那样,广告业不负年轻人的责任:在美国、英国和澳大利亚,只有不到10%的广告从业者年龄在45岁以上。但是,是什么社会过程和话语结构创造并维持了这种扭曲的年龄轮廓?基于对老年广告专业人士的26次深入采访,以及对广告行业新闻媒体出版物中最近与年龄歧视相关的报道的主题分析,我们说明了(1)从业者和行业观察者如何理解、代表和协商这种年龄不平等,以及(2)个人认同、组织实践,和社会结构(重新)产生了我们所说的“模糊年龄歧视”,这是一个根深蒂固且不透明的边缘化过程,对老年广告从业者不利,但同时他们也经常参与其中,我们对创意工作的经验现实提供了新的见解,并提供了一个框架,可以指导进一步研究创意产业及其他领域的老龄化与组织生活之间的辩证法。
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引用次数: 1
The working life of musicians: mapping the work activities and values of early-career pop musicians in the Dutch music industry 音乐家的工作生活:绘制荷兰音乐行业早期职业流行音乐家的工作活动和价值观
IF 1.1 0 HUMANITIES, MULTIDISCIPLINARY Pub Date : 2021-04-10 DOI: 10.1080/17510694.2021.1899499
Rick Everts, E. Hitters, Pauwke Berkers
Abstract This paper explores the working life of early-career musicians after technological innovations transformed the music industry. Based on in-depth interviews, a diary questionnaire study and post-questionnaire interviews with 17 early-career pop musicians aiming to build a career with their act in the Dutch industry, we investigate what day-to-day activities they perform and how they value these work activities. The analysis reveals that musicians perform a wide variety of non-creative work activities, including DIY and entrepreneurial tasks. Moreover, they spend over 40 percent of their time on creative tasks, and, remarkably, devote minimal time to social media. In addition, three accounts of value were identified which shape the way musicians perceive their work, as they understand their work in pop music as art, as a business or as a hobby, transcending the traditional art-commerce dichotomy. This way, the paper contributes to our understanding on the nature of work and how early-career workers perceive its value in the creative industries.
摘要本文探讨了技术创新改变音乐产业后,早期职业音乐家的工作生活。基于深度访谈,日记问卷研究和问卷后访谈,我们调查了17位早期职业流行音乐家,他们的目标是在荷兰行业建立自己的职业生涯,我们调查了他们的日常活动以及他们如何评价这些工作活动。分析显示,音乐家从事各种各样的非创造性工作活动,包括DIY和创业任务。此外,他们将超过40%的时间花在创造性任务上,而且,值得注意的是,他们花在社交媒体上的时间最少。此外,他们还发现了三种价值解释,它们塑造了音乐家看待自己工作的方式,因为他们把自己在流行音乐中的工作理解为艺术、商业或爱好,超越了传统的艺术-商业二分法。通过这种方式,本文有助于我们理解工作的本质,以及早期职业工作者如何看待其在创意产业中的价值。
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引用次数: 12
Creative industries project financing through crowdfunding: the roles of fund target & backers 创意产业众筹项目融资:基金标的与出资方的角色
IF 1.1 0 HUMANITIES, MULTIDISCIPLINARY Pub Date : 2021-03-22 DOI: 10.1080/17510694.2021.1899489
Arief Rijanto
Abstract Many SME entrepreneurs in the creative industries have difficulty funding creative projects because of limited access to banks or venture capital. Crowdfunding can be an alternative for financing creative projects such as art, cultural events, books, and film projects. This research explores crowdfunding as an alternative funding for entrepreneurs with a focus on fundraising targets and the role of backers. Multiple regression and probit methods are used to test the empirical significance of fundraising through crowdfunding gradually. The results showed that the value raised in the first week and supporters significantly correlated positively in determining the success of financing creative projects through crowdfunding. The number of fundraising targets has a significant negative effect on crowdfunding success. Proponents of creative projects play a significant positive role in driving success in the funding phase by 25%–75% in raising funds through crowdfunding. But project supporters are no longer important if the project has reached 100% or more of the fundraising target. The backer role is very significant at the level of fund collection when it reaches 25%, 50% and 75% of the fundraising target. Creative entrepreneurs also must be careful in setting targeted funds because it impacts the overall fundraising success.
由于银行或风险投资渠道有限,许多从事创意产业的中小企业企业家难以为创意项目提供资金。众筹是为艺术、文化活动、书籍和电影等创意项目融资的另一种选择。本研究探讨了众筹作为企业家融资的另一种选择,重点关注筹款目标和支持者的角色。运用多元回归和probit方法逐步检验众筹融资的实证意义。结果显示,第一周的筹值与支持者显著正相关,是决定创意项目众筹成功与否的重要因素。众筹目标的数量对众筹的成功有显著的负面影响。创意项目的支持者在推动融资阶段通过众筹获得25%-75%的成功方面发挥了重要的积极作用。但是,如果项目达到了100%或更多的筹款目标,项目支持者就不再重要了。当融资目标达到25%、50%和75%时,资助者的作用在资金募集层面非常显著。有创意的企业家在设定目标基金时也必须谨慎,因为这会影响到整体融资的成功。
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引用次数: 1
Repeat performances 重复演出
IF 1.1 0 HUMANITIES, MULTIDISCIPLINARY Pub Date : 2021-03-12 DOI: 10.1080/17510694.2021.1903190
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引用次数: 0
The tension between podcasters and platforms: independent podcasters’ experiences of the paid subscription model 播客和平台之间的紧张关系:独立播客对付费订阅模式的体验
IF 1.1 0 HUMANITIES, MULTIDISCIPLINARY Pub Date : 2021-03-05 DOI: 10.1080/17510694.2021.1890417
Freja Sørine Adler Berg
Abstract In 2019, Podimo, a major paid subscription podcast platform, was launched in Denmark. This sparked a recurring debate among independent podcasters in small language areas with a correspondingly small podcast market: How can podcasters working independently of public service institutions and commercial companies find viable funding models? Taking its departure from the research field of creative labour in the cultural industries and research on the platformization of podcasts , this article explores the inherent tensions between creativity and commerce that independent podcasters experience specifically in relation to paid subscription platforms. This is done by conducting and analysing qualitative interviews with four Danish independent podcasters (The Bad Judges, The Tear Channel, Childless Birds, and Third Ear) who have decided to become exclusive content on Podimo, thereby intensifying the shift from being free labour to paid labour. Interviews are combined with transcriptions of podcast episodes in which podcasters seek to justify why they joined Podimo. The analysis reveals commerce, autonomy and discovery as the podcasters’ key motivations, while their overriding concern is the drop of listeners’ numbers.
2019年,大型付费订阅播客平台Podimo在丹麦上线。这在小语种地区的独立播客中引发了一场反复的争论:独立于公共服务机构和商业公司的播客如何找到可行的融资模式?本文从文化产业创造性劳动的研究领域和播客平台化的研究出发,探讨了独立播客在付费订阅平台上所经历的创造力与商业之间的内在紧张关系。这是通过对四个丹麦独立播客(The Bad Judges, The Tear Channel, children - dless Birds, and Third Ear)进行定性采访和分析完成的,他们决定成为Podimo的独家内容,从而加强了从免费劳动力到付费劳动力的转变。采访与播客片段的转录相结合,在这些片段中,播客试图证明他们为什么加入Podimo。分析显示,商业、自主和发现是播客的主要动机,而他们最关心的是听众数量的下降。
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引用次数: 11
‘The Potted Palms is bigger than each of us individually’: older musicians playing as community and for community “盆栽棕榈树比我们每个人都要大”:年长的音乐家作为社区和为社区演奏
IF 1.1 0 HUMANITIES, MULTIDISCIPLINARY Pub Date : 2021-02-24 DOI: 10.1080/17510694.2021.1890378
Dawn Joseph
Abstract Participating, learning music and performing are key factors to joining music ensembles. This paper situates itself in Melbourne (Australia) and forms part of my research project Promoting relationships through sound in formal and informal settings where I investigated why members of an instrumental group met to share their music making and practice and how it contributes to their quality of life. I draw on a phenomenological viewpoint from questionnaire and interview data undertaken in May 2018 with the ensemble players. Data were analyzed using Interpretative Phenomenological Analysis that is reported thematically under three broad headings: Music learning for self as a community, wellbeing and spirituality, and sharing music for the community. The findings show that staying active as older adults (50+) contributed to members sense of wellbeing as they continued to engage with music learning and performance. Playing for personal growth contributed positively to members quality of life as a serious leisure activity. Generalization to other instrumental community groups in Australia cannot be made. Further research is required to support the perceived meanings and benefits of planning, preparing, practicing and performing as older musicians.
参与、学习和表演是加入乐团的关键因素。这篇论文位于墨尔本(澳大利亚),是我研究项目的一部分,我在正式和非正式的环境中通过声音促进关系,我调查了一个乐器团体的成员为什么会见面分享他们的音乐制作和实践,以及它如何有助于他们的生活质量。我从2018年5月与合奏团成员进行的问卷调查和访谈数据中得出现象学观点。数据使用解释性现象学分析进行分析,该分析按三个主题进行报告:作为社区的自我音乐学习,福祉和灵性,以及为社区分享音乐。研究结果表明,老年人(50岁以上)保持活跃有助于成员的幸福感,因为他们继续参与音乐学习和表演。作为一项严肃的休闲活动,为个人成长做出了积极贡献。不能将其推广到澳大利亚的其他乐器社区团体。需要进一步的研究来支持老年音乐家的计划、准备、练习和表演的意义和好处。
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引用次数: 0
Documenting the changing cultural values in TV advertising in Ireland from 1960s to 1980s 记录20世纪60年代至80年代爱尔兰电视广告文化价值的变化
IF 1.1 0 HUMANITIES, MULTIDISCIPLINARY Pub Date : 2021-02-01 DOI: 10.1080/17510694.2021.1878668
Aileen O’Driscoll
Abstract Utilising adaptations of Richard Pollay’s 1983 methodology for measuring the cultural values that are contained in advertising texts this study conducts an interpretive content analysis of 214 TV adverts archived by the Irish Film Institute and funded by the Broadcasting Authority of Ireland under the ‘Irish Adverts Project’. Findings show that throughout the decades surveyed the dominant cultural value referenced in these adverts is Enjoyment/Leisure; followed by Success/Status, with the third most prominent cultural value being Modernity/Technology. Given that Ireland in the 1960s was emerging from decades of inward-looking, protectionist policies and was growing in confidence (economically, politically and culturally), advertising appeals that focused on topics such as holidaying overseas, social status and technology align with the cultural changes Ireland was experiencing; although the full picture for people in Ireland in these years is more mixed. The results of the analysis thereby arguably add some credence to the claim that advertising acts a ‘distorted mirror’, reflecting a marketable version of society back to itself.
利用理查德·波莱1983年测量广告文本中包含的文化价值的方法,本研究对214个电视广告进行了解释性内容分析,这些广告由爱尔兰电影学院存档,并由爱尔兰广播管理局在“爱尔兰广告项目”下资助。研究结果表明,在调查的几十年中,这些广告中引用的主要文化价值是享受/休闲;其次是成功/地位,第三个最突出的文化价值是现代性/技术。考虑到20世纪60年代的爱尔兰正在摆脱数十年的内向型保护主义政策,并且在经济、政治和文化方面的信心日益增强,广告呼吁集中在海外度假、社会地位和技术等主题上,与爱尔兰正在经历的文化变革保持一致;尽管这些年来爱尔兰人的整体情况更加复杂。因此,分析的结果可以说为广告是一面“扭曲的镜子”的说法增加了一些可信度,它将社会的可销售版本反射回自身。
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引用次数: 1
Neither star nor starving! Economics and marketing of the artist-endowed foundation 既没有星星也没有饥饿!经济学与市场营销的艺术家禀赋基础
IF 1.1 0 HUMANITIES, MULTIDISCIPLINARY Pub Date : 2020-12-30 DOI: 10.1080/17510694.2020.1860620
A. Besana, A. Esposito
Abstract Independent foundations deliver grants for the welfare of communities. The founder can be an artist and the artist, as philanthropist, is a very recent topic and issue in social sciences, whose approaches usually mean the artist either as a starving or a star. Their foundations can be both operating and grant-making and relationship marketing can shape community engagement, both as regards fundraising in order to increase endowments and as regards grant-making thanks to multiple sponsors and financing mechanisms. Effective communication is crucial for relationship marketing and essential for helping foundations to understand their audiences. In addition to the website, communication of these foundations can include digital communication strategies and social media, that allow real-time communication among many actors. The aim of this paper concerns American artist-endowed foundations, managing with arts or community issues with different performances and communication. The methodology includes the analysis of mission statements, websites and 990 Forms, and a cluster analysis of 2016’s accounting data. Thanks to the cluster analysis, economic performances, fundraising and fund-giving are highlighted and a concentration ratio indicates the degree of involvement either in specific arts (visual, performing, etc.) and creativity or in community welfare and other issues.
摘要独立基金会为社区福利提供赠款。创始人可以是艺术家,而艺术家作为慈善家,是社会科学中一个非常新的话题和问题,其方法通常意味着艺术家要么是饥饿的人,要么是明星。他们的基金会既可以运营,也可以提供赠款,关系营销可以塑造社区参与,既可以筹集资金以增加捐赠,也可以通过多个赞助商和融资机制提供赠款。有效的沟通对于关系营销至关重要,对于帮助基金会了解受众至关重要。除了网站,这些基金会的沟通还可以包括数字沟通策略和社交媒体,允许许多参与者之间进行实时沟通。本文的目的是关注美国艺术家的基金会,通过不同的表演和交流来处理艺术或社区问题。该方法包括对任务说明书、网站和990表格的分析,以及对2016年会计数据的聚类分析。通过聚类分析,突出了经济表演、筹款和基金捐赠,集中度表明了参与特定艺术(视觉、表演等)和创造力或社区福利和其他问题的程度。
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引用次数: 1
The impact of disruptive innovation on creative workers: the case of photographers 颠覆性创新对创意工作者的影响:以摄影师为例
IF 1.1 0 HUMANITIES, MULTIDISCIPLINARY Pub Date : 2020-12-15 DOI: 10.1080/17510694.2020.1858707
Penny Williams, Paula McDonald, Robyn Mayes
Abstract The actual and potential impacts of technological disruption on established organisations and industries have received considerable attention. Yet, impacts on individual workers and professional groups, including in the creative sector that is at the forefront of disruption, remain under-examined. This study draws on in-depth interviews with professional photographers to explore how the convergence of technological innovations, digital media and crowdsourcing platform businesses have changed the nature of photographic work and employment in the industry, and how photographers have responded. The findings reveal that disruptive innovations have profoundly altered labour market dynamics, the value ascribed to photography services and the professional identity of photographers themselves. The implications for workers, including self-employed freelancers, are significant, especially in terms of social and economic opportunities and rights and protections. More broadly, the study contributes to the emerging literature on technology, disruption and the future of work.
摘要技术颠覆对现有组织和行业的实际和潜在影响受到了相当大的关注。然而,对个体工人和专业群体的影响,包括处于颠覆前沿的创意部门的影响,仍在研究之中。本研究通过对专业摄影师的深入采访,探讨技术创新、数字媒体和众包平台业务的融合如何改变了摄影工作和行业就业的性质,以及摄影师的反应。研究结果表明,颠覆性创新深刻改变了劳动力市场的动态、摄影服务的价值以及摄影师自身的职业身份。这对包括自营职业者在内的工人来说意义重大,尤其是在社会和经济机会、权利和保护方面。更广泛地说,这项研究有助于新兴的关于技术、颠覆和未来工作的文献。
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引用次数: 3
Careers and lifestyles of young cultural entrepreneurs in St. Petersburg 圣彼得堡年轻文化企业家的职业和生活方式
IF 1.1 0 HUMANITIES, MULTIDISCIPLINARY Pub Date : 2020-11-23 DOI: 10.1080/17510694.2020.1848267
Sviatoslav Poliakov
Abstract Based on the analysis of 53 in-depth interviews, the article reconstructs the career paths of young cultural entrepreneurs working in the creative clusters of St. Petersburg. Four style groups are distinguished, which differ in career type, the locus of subjective success, identity, attitude towards education and the type of sociality: ‘Downshifters’, ‘Tourists’, ‘Independent professionals’ and ‘Early businessmen’. ‘Downshifters’ have downward career mobility and professionalize leisure and/or life-style practices. ‘Tourists’ are characterized by a dotted career and career swings between entrepreneurship and precarious low-status employment. “Independent professionals” achieve autonomy in the context of a specific professional field. “Early businessmen” are building their careers as entrepreneurs. cultural entrepreneurs, lifestyles, career, St. Petersburg
摘要本文通过对53次深度访谈的分析,重构了圣彼得堡创意产业集群中青年文化企业家的职业道路。区分了四种风格群体,它们在职业类型、主观成功的场所、身份、对教育的态度和社会类型上有所不同:“低收入者”、“游客”、“独立专业人士”和“早期商人”低收入者的职业流动性下降,休闲和/或生活方式实践专业化游客的特点是职业生涯星罗棋布,在创业和不稳定的低地位就业之间摇摆不定。“独立专业人员”在特定专业领域实现自主。“早期商人”正在以企业家的身份建立自己的职业生涯。文化企业家,生活方式,职业,圣彼得堡
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引用次数: 2
期刊
Creative Industries Journal
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