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How Employees’ Roles and Communication Responsibility Play a Role in an Ideation Process on Internal Social Media 员工角色和沟通责任在内部社交媒体构思过程中的作用
Q1 Social Sciences Pub Date : 2023-02-17 DOI: 10.1080/1553118X.2023.2166511
Mona Agerholm Andersen, Helle Eskesen Gode
ABSTRACT This article contributes to the emerging research on employees’ communication roles and responsibility. The article explores how and why employees act as responsible communicators while shifting between different roles in an ideation process on internal social media. The empirical material consists of online observations of employee ideation on internal social media and 14 interviews with employees in a Danish knowledge-intensive organization. Drawing on identity work and discourse analysis, this article analyzes the different roles that employees enact, shift and position themselves in when generating ideas on internal social media. The analysis identified eight different communication roles: Diplomat, Expert, Forecaster, Veteran, Facilitator, Investigator, Skeptic, and Apprentice. The role framework provides new knowledge on the diversity and characteristics of employees’ roles on a micro-level and how they complement each other in driving the ideation process forward. This framework may provide managers with an analytical lens to identify potential challenges related to role enactment at different stages of the process. Awareness of the different roles and their significance for the process may also encourage employees to overcome barriers such as insecurity and fear of critical reactions from their colleagues when they generate ideas online in a context of volatility, uncertainty, complexity and ambiguity.
本文是对员工沟通角色与责任的新兴研究。本文探讨了员工如何以及为什么在内部社交媒体的构思过程中在不同角色之间转换时充当负责任的沟通者。实证材料包括对员工在内部社交媒体上的想法的在线观察和对丹麦一家知识密集型组织员工的14次访谈。本文利用身份工作和话语分析,分析了员工在内部社交媒体上产生想法时所扮演的不同角色,转变和定位。该分析确定了八种不同的沟通角色:外交家、专家、预测者、老手、推动者、调查员、怀疑论者和学徒。角色框架在微观层面上提供了关于员工角色多样性和特征的新知识,以及他们如何在推动构思过程中相互补充。这个框架可以为管理人员提供一个分析的视角,以确定在过程的不同阶段与角色设定相关的潜在挑战。认识到不同的角色及其对流程的重要性,也可能鼓励员工克服障碍,比如在不稳定、不确定、复杂和模棱两可的背景下,在网上提出想法时,不安全感和对同事批评反应的恐惧。
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引用次数: 0
What’s so Social about Facebook? Distant Reading of Swedish Local Government Facebook Pages, 2010-2017 Facebook到底有什么社交性?远读瑞典地方政府Facebook页面,2010-2017
Q1 Social Sciences Pub Date : 2023-02-15 DOI: 10.1080/1553118X.2022.2144324
A. Baltz
ABSTRACT Social media, particularly its more social aspects, can be challenging for organizations. In this article local governments’ communication on Facebook is used as a case study and analyzed through a mixed methods approach, utilizing distant and close readings of 50,000 Facebook posts from 23 Swedish local governments. The aim is to investigate patterns in both content and style with a particular focus on social interaction, drawing on a neo-institutional approach and the idea that communication can play an explicit social function. The findings suggest that local governments used Facebook mainly to inform citizens, whereas dialogue and discussion were directed elsewhere. When local governments translate social media into practice, it seems to be done in line with established channels and ways of communicating. These findings underline the need to understand local governments’ use of social media in relation to concepts such as openness and control, where attempts are made to control an uncontrollable online environment. Another key finding is that local governments seemed to post when there was very little or nothing to say; they posted about the mundane, trivial, and ordinary. These findings indicate an adaptation of the language and discourse of social media which contrasts with bureaucratic language.
摘要社交媒体,尤其是其更多的社交方面,对组织来说可能是一项挑战。在这篇文章中,地方政府在脸书上的沟通被用作案例研究,并通过混合方法进行分析,利用来自23个瑞典地方政府的50000条脸书帖子的远距离和近距离阅读。其目的是研究内容和风格的模式,特别关注社会互动,借鉴新制度方法和沟通可以发挥明确社会功能的理念。调查结果表明,地方政府使用脸书主要是为了向公民提供信息,而对话和讨论则指向其他地方。当地方政府将社交媒体转化为实践时,似乎是按照既定的沟通渠道和方式进行的。这些发现强调,有必要了解地方政府对社交媒体的使用与开放和控制等概念的关系,即试图控制无法控制的网络环境。另一个关键发现是,地方政府似乎在无话可说的时候发布;他们发布了关于平凡、琐碎和平凡的帖子。这些发现表明,社交媒体的语言和话语与官僚语言形成了鲜明对比。
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引用次数: 0
A Framework for Understanding the Effects of Strategic Communication Campaigns 理解战略传播活动效果的框架
Q1 Social Sciences Pub Date : 2022-12-26 DOI: 10.1080/1553118X.2022.2137674
Matthew H. Goldberg, Abel Gustafson
ABSTRACT Decades of research on strategic communication campaigns has generated myriad insights. However, this valuable knowledge is often fragmented across many fields and topic areas, making it difficult for researchers and practitioners to distill this knowledge and map the key strategic considerations. In this article, we present an overarching framework for understanding the effects of strategic communication campaigns. We define the driving force as all the efforts, contexts, and systems that advance the campaign’s goals, and the restraining force as those that restrict the campaign’s goals. The total impact of any driving or restraining force can be understood as the product of its reach, effect, and durability. Reach refers to the proportion of people in the target population that are exposed to the corresponding driving or restraining force. Effect refers to the size of the impact of that force, among those who are exposed. Durability refers to the extent to which the effect of that force lasts over time and/or resists opposing forces. We highlight how this framework can be used to distill, connect, and interpret large amounts of extant research and theory, and how it can be used by researchers to design research programs and identify persisting knowledge gaps.
摘要几十年来对战略传播活动的研究产生了无数的见解。然而,这些宝贵的知识往往分散在许多领域和主题领域,这使得研究人员和从业者很难提取这些知识并绘制关键的战略考虑因素。在这篇文章中,我们提出了一个总体框架来理解战略沟通活动的效果。我们将驱动力定义为推动竞选目标的所有努力、背景和系统,将制约力定义为限制竞选目标的因素。任何驱动力或约束力的总影响都可以理解为其影响范围、效果和耐久性的乘积。Reach是指目标人群中暴露于相应驱动力或约束力的人数比例。影响是指受力者受力的大小。耐久性是指该力的作用随着时间的推移而持续和/或抵抗相反力的程度。我们强调了如何使用这个框架来提取、连接和解释大量现存的研究和理论,以及研究人员如何使用它来设计研究计划和确定持续存在的知识差距。
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引用次数: 4
Examining Legitimacy in Government Agencies’ Crisis Communication 试论政府机构危机沟通的合法性
Q1 Social Sciences Pub Date : 2022-12-26 DOI: 10.1080/1553118X.2022.2127358
Maja Svenbro, Misse Wester
ABSTRACT Governments exercise power over the public in many ways. One clear example is during societal crises when government agencies engage in purposeful strategic communication, issue restrictions and recommendations, and rely on people’s compliance to reach response objectives and meet needs in society. Here, issues of authority and legitimacy are crucial. In this study, we are interested in how this power is configured, and we analyze different dimensions of legitimacy in the strategic communication employed by government agencies during the Covid-19 pandemic. Drawing on empirical data from Q&A sessions of daily press briefings, we examine how the pragmatic, moral, and cognitive legitimacy was challenged and defended in the interactive process between government agencies and journalists. Our analysis shows how all three dimensions of legitimacy co-exist and reinforce one another. However, considerable weight can be ascribed to the pragmatic dimension in this process of legitimation, in which government agencies rely on knowledge-based descriptions (there is) combined with imperatives regarding what needs to be done (we must). This empirical contribution improves our understanding of both the legitimacy concept and how strategic communication is central to the exercise of contemporary government power, which relies on processes of legitimation.
政府在许多方面对公众行使权力。一个明显的例子是在社会危机中,政府机构进行有目的的战略沟通,发布限制和建议,并依靠人们的遵守来达到应对目标和满足社会需求。在这里,权威和合法性问题至关重要。在本研究中,我们对如何配置这种权力感兴趣,并分析了政府机构在2019冠状病毒病大流行期间采用的战略沟通中合法性的不同维度。根据每日新闻发布会问答环节的经验数据,我们研究了在政府机构和记者之间的互动过程中,务实、道德和认知合法性是如何受到挑战和捍卫的。我们的分析显示了合法性的所有三个维度是如何共存并相互加强的。然而,在这一合法化过程中,相当大的分量可以归因于务实的维度,在这一过程中,政府机构依赖于基于知识的描述(有)和关于需要做什么(我们必须做什么)的命令。这一实证贡献提高了我们对合法性概念的理解,以及战略沟通对当代政府权力行使的核心作用,而当代政府权力的行使依赖于合法性过程。
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引用次数: 1
Understanding Australian Voters’ Reactions to Allegations of Political Party Misconduct: The Role of Party Identification 了解澳洲选民对政党不当行为指控的反应:政党认同的作用
Q1 Social Sciences Pub Date : 2022-12-26 DOI: 10.1080/1553118X.2022.2138404
A. Krishna, Soojin Kim
ABSTRACT Relationships between an organization and its key strategic publics form a central construct of study in strategic communication and public relations literature. The present study draws upon strategic communication, consumer psychology, and political science literature to explore a relatively understudied phenomenon, i.e., publics’ relationship dissolution intentions, specifically in the context of political party-voter relationships. This study examined the roles of party identification and political cynicism in predicting individuals’ relationship dissolution intentions with their political party upon learning of misconduct allegations against their political party. An online survey was conducted in February 2019 among Australians to examine the linkages between their political cynicism, party identification, distrust and perceived moral inequity, and attendant relationship dissolution intentions. The results revealed that individuals’ strength of party identification mitigated their negative evaluation of the alleged misconduct, whereas political cynicism increased it. Perceived moral inequity was found to positively impact voters’ distrust of the political party, which increased their relationship dissolution intentions. Implications for strategic communication and political communication are discussed.
组织与其关键战略公众之间的关系构成了战略传播和公共关系文献研究的中心结构。本研究利用战略传播学、消费者心理学和政治学文献来探讨一个相对未被充分研究的现象,即公众的关系解散意图,特别是在政党-选民关系的背景下。本研究考察了政党认同和政治犬儒主义在预测个人在得知对其政党的不当行为指控后与政党解除关系意图中的作用。2019年2月,澳大利亚人进行了一项在线调查,研究他们的政治玩世不恭、政党认同、不信任和感知到的道德不平等,以及随之而来的关系破裂意图之间的联系。结果显示,个人政党认同的强度减轻了他们对所谓不当行为的负面评价,而政治犬儒主义则增加了他们对所谓不当行为的负面评价。发现道德不平等感知正向影响选民对政党的不信任,从而增加他们的关系破裂意愿。讨论了战略沟通和政治沟通的含义。
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引用次数: 0
Effects of Repeated Corrections of Misinformation on Organizational Trust: More is Not Always Better 错误信息重复更正对组织信任的影响:多多益善
Q1 Social Sciences Pub Date : 2022-12-22 DOI: 10.1080/1553118X.2022.2135098
Nora Denner, Benno Viererbl, Thomas Koch
ABSTRACT Misinformation is becoming an increasing problem for organizations. Therefore, it is important for organizations to decide how to react to false or inaccurate information and “fake news,” as it can potentially harm the public’s perception of organizations. In deciding how to react, organizations must also consider the frequency of corrections and rectifications. Here we argue that issuing more frequent corrections has both positive and negative effects on the perception of an organization’s trustworthiness. Using an experimental design, we uncover two counteracting effects evoked by repeated corrections. Although a high frequency of corrections directly increases organizational trust, the negative indirect effects of persuasion knowledge and reactance decrease organizational trust. In the case of a single correction of misinformation, these negative indirect effects do not occur and the positive direct effect on organizational trust prevails. This study therefore provides important insights for organizations. First, the findings emphasize the need for organizations to respond to misinformation to maintain the public’s perception of them, and second, corrections of misinformation should not be used to a great extent, but rather in a thoughtful and purposeful manner.
错误信息正成为企业面临的一个日益严重的问题。因此,组织决定如何应对虚假或不准确的信息和“假新闻”是很重要的,因为它可能会损害公众对组织的看法。在决定如何应对时,组织还必须考虑纠正和整改的频率。在这里,我们认为,发布更频繁的纠正对组织的可信度既有积极的影响,也有消极的影响。通过实验设计,我们发现了重复修正引起的两种抵消效应。虽然高频率的纠正直接增加了组织信任,但说服知识和抗拒的负向间接影响降低了组织信任。在对错误信息进行一次纠正的情况下,这些负面的间接效应不会发生,而对组织信任的正面直接效应占据主导地位。因此,这项研究为组织提供了重要的见解。首先,调查结果强调组织需要对错误信息做出回应,以保持公众对他们的看法,其次,错误信息的纠正不应该被大量使用,而应该以一种深思熟虑和有目的的方式使用。
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引用次数: 0
The Hidden Value of Brand Communities for Strategic Communication: A Qualitative Study of Motorcycle Companies in Portugal 品牌共同体在战略传播中的隐性价值——对葡萄牙摩托车企业的定性研究
Q1 Social Sciences Pub Date : 2022-10-20 DOI: 10.1080/1553118X.2022.2107527
D. Pinto, Teresa Ruão, R. Jose, Ricardo Pessoa
ABSTRACT The high competitiveness of the corporate sector requires a strategic communication approach to bring brands closer to consumers. In this context, brand communities (BCs) can be an interesting asset for brands. This article uses the example of motorcycle brands to analyze how BCs on social media can enhance the strategic dimension of brand communication. For this purpose, nine company representatives were interviewed, who represented 16 motorcycle brands. The data were examined using qualitative content analysis. Overall, the results suggest that motorcycle brand communication is increasingly digital and does not explicitly recognize BCs as a strategic target. However, several advantages are ascribed to approaching BCs as part of a communication strategy (e.g., stimulating brand loyalty or brand satisfaction) and to interacting with BCs as social groups (e.g., encouraging feelings of belongingness or sharing of information). Concerning online BCs, the results show that managers perceived using social applications as beneficial, increasing brand promotion, saving time, and improving communication. These findings could inspire companies to make the best of BCs and develop new and relevant communication strategies through online apps that will increase brand satisfaction and, consequently, brand profits.
企业部门的高竞争力需要一种战略传播方法来拉近品牌与消费者的距离。在这种情况下,品牌社区(bc)对品牌来说可能是一项有趣的资产。本文以摩托车品牌为例,分析社交媒体上的bc如何提升品牌传播的战略维度。为此,我们采访了9家公司的代表,他们代表了16个摩托车品牌。采用定性含量分析对数据进行检验。总体而言,结果表明摩托车品牌传播越来越数字化,并没有明确将bc视为战略目标。然而,作为沟通策略的一部分(例如,刺激品牌忠诚度或品牌满意度)和作为社会群体与bc互动(例如,鼓励归属感或分享信息)有几个优势。关于在线bc,结果显示,管理者认为使用社交应用程序是有益的,可以增加品牌推广,节省时间,改善沟通。这些发现可以激励企业充分利用营销策略,并通过在线应用程序开发新的相关传播策略,从而提高品牌满意度,从而提高品牌利润。
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引用次数: 0
Emotional Crisis Communication: The Effects of CEO’s Expression of Guilt and Anger on Organizational Reputation 情绪危机沟通:CEO内疚与愤怒表达对组织声誉的影响
Q1 Social Sciences Pub Date : 2022-10-20 DOI: 10.1080/1553118X.2022.2085574
James Ndone, Benjamin R. Warner, Margaret Duffy
ABSTRACT Organizational crises are emotionally-charged occurrences for both organizations and their stakeholders. There has been a growing body of research on the effects of emotions on organizational outcomes such as reputation, forgiveness, and negative word-of-mouth. The current study seeks to contribute to this growing body of research in emotional crisis communication by investigating the role of discrete emotions in a crisis, and the effects of such emotions on organizational reputation. Additionally, the current study seeks to investigate whether the effect of emotional expression depends on the crisis response strategy adopted. A between-subjects three (communicated emotion; anger vs. guilt vs. no emotion) × two (response strategy: rebuilding vs. denial) experiment was designed with 922 participants. The findings show that, in the context of a severe crisis, rebuilding strategies result in a more positive organizational reputation than denial strategies and that guilt was superior to anger regardless of response type. The implications of the study on organizational reputation and crisis management are discussed.
摘要组织危机对组织及其利益相关者来说都是充满感情的事件。关于情绪对组织结果的影响,如声誉、宽恕和负面口碑,研究越来越多。目前的研究试图通过调查离散情绪在危机中的作用,以及这种情绪对组织声誉的影响,为情绪危机沟通中越来越多的研究做出贡献。此外,目前的研究试图调查情绪表达的效果是否取决于所采取的危机应对策略。设计了一个受试者之间的三(交流情绪;愤怒与内疚与无情绪)×二(反应策略:重建与否认)实验,共有922名参与者。研究结果表明,在严重危机的背景下,重建策略比否认策略能带来更积极的组织声誉,而且无论反应类型如何,内疚都优于愤怒。讨论了该研究对组织声誉和危机管理的启示。
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引用次数: 0
A Strategic Integrated Communication Framework for Child Protection Organizations in South Africa 南非儿童保护组织战略综合沟通框架
Q1 Social Sciences Pub Date : 2022-10-20 DOI: 10.1080/1553118X.2022.2093204
A. Degenaar, L. Fourie, L. Holtzhausen
ABSTRACT Child protection organizations (CPOs), as part of the non-profit sector in South Africa, play a vital role in addressing the needs of abused, neglected and vulnerable children. Child protection organizations largely depend on donors for funding, and communication plays a crucial role to ensure their sustainability. However, their communication is restricted due to statutory clauses protecting the identity and best interest of the child by limiting traditional strategies and associated fundraising practices. Niemann’s model of strategic integrated communication for the for-profit sector was taken as a point of departure. Against this background, the aim of the article was to determine how strategic integrated communication can be conceptualized and implemented to improve the communication approach and practices of child protection organizations. Focus group discussions and semi-structured interviews were conducted with four of the largest registered national child protection organizations in South Africa to determine the suitability and application of strategic integrated communication in the child protection organization context. Based on source and data triangulation, a strategic integrated communication framework, premised on Niemann’s model, is proposed. This framework not only contributes to the growing body of knowledge regarding strategic integrated communication but also contributes towards practice in the child protection organization context.
儿童保护组织(CPOs)作为南非非营利部门的一部分,在解决受虐待、被忽视和弱势儿童的需求方面发挥着至关重要的作用。儿童保护组织在很大程度上依赖于捐助者的资助,沟通在确保其可持续性方面起着至关重要的作用。然而,由于法律条款通过限制传统策略和相关的筹款做法来保护儿童的身份和最大利益,他们的沟通受到限制。以尼曼的赢利部门战略整合传播模型为出发点。在此背景下,本文的目的是确定如何概念化和实施战略整合传播,以改进儿童保护组织的传播方法和实践。与南非四个最大的注册国家儿童保护组织进行了焦点小组讨论和半结构化访谈,以确定战略综合宣传在儿童保护组织范围内的适宜性和适用情况。基于源和数据三角测量,提出了以尼曼模型为前提的战略集成传播框架。这一框架不仅有助于增加关于战略综合传播的知识体系,而且有助于儿童保护组织的实践。
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引用次数: 0
Examining WHO’s Crisis Communication in Issue Arenas during COVID-19: A Socio-semantic Network Analysis 考察COVID-19期间世卫组织在问题领域的危机沟通:社会语义网络分析
Q1 Social Sciences Pub Date : 2022-08-08 DOI: 10.1080/1553118X.2022.2058400
Shalini Upadhyay, Nitin Upadhyay, Alekh Gour, Payal Mehra
ABSTRACT COVID-19 has posed several challenges to public health regulatory bodies and experts in dealing with crisis communication. The World Health Organization’s role in dealing with crisis communication came under scrutiny and opened a debate on Twitter regarding COVID-19 information. This study investigates the delay in the dissemination of information on COVID-19 by the World Health Organization (WHO) and its effects on communication about the pandemic through the lens of issue arenas and communication network theories. It examines the actors, topics, and sentiments that emerged in Twitter because of the communication as well as the crisis response strategies adopted by the WHO. The findings reveal five main actors – organizations, media, independent users, political actors, and others; the dominant emotions in the arena such as anticipation, anger, fear, and trust. Additionally, the WHO employs minimization, and corrective action strategies supported by bolstering. By introducing a new context to the socio-semantic network in the virtual space, this study sheds light on strategic communication while focusing on health communication, public relations, and crisis communication. These insights and findings can help organizations to moderate and manage issues during crises.
COVID-19给公共卫生监管机构和专家在应对危机沟通方面提出了若干挑战。世界卫生组织在处理危机沟通方面的作用受到了审查,并在推特上就COVID-19信息展开了辩论。本研究从问题领域和传播网络理论的角度,探讨了世界卫生组织(WHO)在COVID-19信息传播中的延迟及其对疫情传播的影响。它考察了由于世卫组织采用的沟通和危机应对策略而在Twitter上出现的行动者、话题和情绪。调查结果揭示了五个主要行为者——组织、媒体、独立用户、政治行为者和其他;舞台上的主导情绪,如期待、愤怒、恐惧和信任。此外,世卫组织还采用了由加强措施支持的最小化和纠正行动战略。通过在虚拟空间中引入社会语义网络的新语境,本研究在关注健康传播、公共关系和危机传播的同时,揭示了战略传播。这些见解和发现可以帮助组织在危机期间缓和和管理问题。
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引用次数: 1
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International Journal of Strategic Communication
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