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Leaderspeak – An Evolutionary Psychology Approach to Reducing Gaps in Strategic Communication 领导者话语——一种减少战略沟通差距的进化心理学方法
Q1 COMMUNICATION Pub Date : 2023-05-27 DOI: 10.1080/1553118x.2023.2235575
Binod Sundararajan, Malavika Sundararajan
The gaps that strategic communication has to bridge have widened due to competing values driven by self-interest versus superordinate organizational goals. We propose a higher-order comprehensive model, grounded in a) the social behavioral aspects of evolutionary psychology and strategic communication; b) evolutionary game theory reciprocity; and c) the niche construction of leadership. We offer the concept of ‘leaderspeak’, which brings into effect the concepts of collaborative and mutually beneficial relations, altruism, spite, and selfishness. In this paper, we seek to parse the role of reciprocity, altruism, and how receivers are motivated to respond to leader communication (leaderspeak, i.e., leader communication that considers all the multi-modal affordances of language, including non-verbal communication, to outline the intent of the leader). This is an initial attempt to delve deeper into the evolving human need while ensuring reciprocity between the sender and receiver. Our aim is to understand and address the attitude, “I hear you, and get what you want me to do for you, so what’s in it for me?”
由于自身利益与上级组织目标驱动的竞争价值观,战略沟通必须弥合的差距已经扩大。我们提出了一个高阶综合模型,基于a)进化心理学和战略沟通的社会行为方面;B)进化博弈论互惠;c)领导的利基建构。我们提出了“领导话语”的概念,它将合作和互利关系、利他主义、怨恨和自私的概念付诸实施。在本文中,我们试图解析互惠、利他主义的作用,以及接受者如何被激励回应领导者沟通(领导者话语,即考虑语言的所有多模态启示的领导者沟通,包括非言语沟通,以概述领导者的意图)。这是在确保发送者和接收者之间互惠互利的同时,深入研究不断变化的人类需求的初步尝试。我们的目标是理解和处理这种态度,“我听到了你的声音,并且得到了你想让我为你做的事情,那么我有什么好处呢?”
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引用次数: 1
The Evolution of the Sustainability Story: Strategic Sustainability Communication as Niche Construction 可持续发展故事的演变:作为生态位构建的战略性可持续发展传播
Q1 COMMUNICATION Pub Date : 2023-05-27 DOI: 10.1080/1553118x.2023.2229304
Franzisca Weder
In this article, the evolutionary perspective is applied as a heuristic to explore strategic sustainability communication as communicative niche construction at the intersection of organizations and their environment over the past decades. Within the sustainability story and frames that organize the narratives, corporates as ‘species’ not only adapt to their constantly changing environment (communicative cultivation of new values within the organization) but also impact their environment, change cultural patterns, and co-construct their own socio-ecological niche (niche construction through communication). The evolution of the strategic sustainability story can be observed in the development of corporate non-financial reporting over the past three decades. This article utilizes a mixed-methodologically designed content analysis of a sample of (n =) 250 “Environment(al) Reports” from the 1990s, later entitled as “CSR Reports” (2000–2015), and today as “Sustainability Reports”. The sample has been taken from 15 internationally operating energy corporates within a time span of 30 years. After the theoretical conceptualization, the methodology and the findings of the study are presented along with a discussion of the limitations of the analysis. Finally, future potential of the evolutionary psychology approach to study and conceptualize strategic communication and of transposing the framework of biological niches to the corporate world, is discussed.
本文运用进化的视角,探讨了在过去几十年中,战略可持续性沟通作为沟通利基构建在组织与环境的交集中的作用。在可持续发展故事和组织叙事的框架中,企业作为“物种”不仅适应不断变化的环境(组织内新价值观的沟通培养),而且影响环境,改变文化模式,共同构建自己的社会生态位(通过沟通构建生态位)。战略可持续性故事的演变可以从过去三十年公司非财务报告的发展中观察到。本文采用混合方法设计的内容分析,样本为(n =) 250份上世纪90年代的“环境(al)报告”,后来被称为“企业社会责任报告”(2000-2015),今天被称为“可持续发展报告”。样本取自15家国际能源公司,时间跨度为30年。在理论概念化之后,提出了研究的方法和研究结果,并讨论了分析的局限性。最后,讨论了进化心理学方法在研究和概念化战略沟通以及将生物生态位框架转移到企业世界中的未来潜力。
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引用次数: 2
Investor Relations as Strategic Communication: Insights from Evolutionary Psychology 投资者关系作为战略沟通:来自进化心理学的见解
Q1 COMMUNICATION Pub Date : 2023-05-27 DOI: 10.1080/1553118x.2023.2230575
Christian Pieter Hoffmann
ABSTRACTThe investor relations (IR) function emerged from the need to limit information asymmetries between management and shareholders. As a result, the mandatory disclosure of material information is at the heart of the IR task. Over the years, however, investor relations has evolved into a strategic communication function, responsible for a wide array of voluntary disclosure activities, for relationship management, and executive advisory. Empirical studies document the positive impact of these IR efforts on share prices. Notably, these empirical insights point to tensions emanating from a strategic IR role: According to current regulatory frameworks, voluntary communication beyond mandatory disclosures should not be price-sensitive, and thus should not affect corporate value. To date, there is no authoritative theoretical account for the strategic role of investor relations. Some argue that IR shapes investor perceptions through sensegiving, by fostering social ties, or due to investors’ cognitive biases. This contribution proposes that evolutionary psychology allows for a more comprehensive theoretical account of the strategic role of investor relations. It reviews insights from evolutionary psychology and relates them to established concepts and empirical findings from IR research. It discusses avenues for future research and limitations to an evolutionary psychology perspective on strategic investor relations. Disclosure statementNo potential conflict of interest was reported by the author.
摘要投资者关系函数是为了限制管理层与股东之间的信息不对称而产生的。因此,强制披露重大信息是IR任务的核心。然而,多年来,投资者关系已演变为一种战略沟通功能,负责广泛的自愿披露活动、关系管理和执行咨询。实证研究证明了这些IR努力对股价的积极影响。值得注意的是,这些实证见解指出了战略性IR角色所产生的紧张关系:根据目前的监管框架,强制性披露之外的自愿沟通不应该对价格敏感,因此不应该影响公司价值。迄今为止,还没有权威的理论解释投资者关系的战略作用。一些人认为,IR通过感官赋予、通过培养社会关系或由于投资者的认知偏见来塑造投资者的看法。这一贡献表明,进化心理学允许对投资者关系的战略作用进行更全面的理论解释。它回顾了进化心理学的见解,并将它们与IR研究的既定概念和实证结果联系起来。它讨论了未来研究的途径以及进化心理学视角下战略投资者关系的局限性。披露声明作者未报告潜在的利益冲突。
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引用次数: 1
The Meme’s-Eye View of Strategic Communication: A Case Study of Social Movements from a Memetic Perspective 策略传播的模因视角:以模因视角下的社会运动为例
Q1 COMMUNICATION Pub Date : 2023-05-27 DOI: 10.1080/1553118x.2023.2234348
Jens Seiffert-Brockmann, Bradley Wiggins, Howard Nothhaft
The article argues that a memetic approach, or meme’s-eye view, could help bring together the strategic management view and the CCO-school. ‘Memes’ are understood as a second-order concept, i.e., as a reference to ‘memory traces’ in people’s minds and anchor-point of joint or collective intentionality. This view, it is argued, permits the conceptualization of communication as a resource. To illustrate, two cases are analyzed: 1) the Montagsdemos in the former German Democratic Republic (GDR) with its core meme Wir sind das Volk (We are the people); 2) the so-called ‘Satanic Panic’ and the QAnon movement with its ‘Save the Children'-meme’. The analysis illustrates how memes endure and resurface in new and different environments. In conclusion, the article proposes that the shift to memetic population dynamics allows strategic communication-researchers to reformulate often unanswerable questions (“What does the strategic actor want?”) into more operationalizable ones (“What memes are launched? How are they constructed?”).
本文认为,模因方法或模因视角有助于将战略管理观与cco学派结合起来。“模因”被理解为一个二级概念,即作为人们头脑中“记忆痕迹”的参考,以及共同或集体意向性的锚点。有人认为,这种观点允许将通信概念化为一种资源。为了说明这一点,本文分析了两个案例:1)以“我们是人民”(Wir sind das Volk)为核心模因的前德意志民主共和国(GDR) Montagsdemos;2)所谓的“撒旦恐慌”和QAnon运动及其“拯救儿童”的梗。该分析说明了模因如何在新的和不同的环境中持续和重新出现。综上所述,本文提出,向模因群体动力学的转变,使战略沟通研究人员能够将通常无法回答的问题(“战略行动者想要什么?”)重新表述为更可操作的问题(“启动了什么模因?”)它们是如何构建的?”)。
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引用次数: 2
From Costly Signals and Competitive Niches to Reciprocity, Memes, and Memory Traces: Evolutionary Psychology and Strategic Communication 从昂贵的信号和竞争利基到互惠、模因和记忆痕迹:进化心理学和战略沟通
Q1 COMMUNICATION Pub Date : 2023-05-27 DOI: 10.1080/1553118x.2023.2227958
Howard Nothhaft, Jens Seiffert-Brockmann
This article gives an overview of the contributions in the special issue of the International Journal of Strategic Communication on evolutionary psychology and strategic communication. Forward-looking, it argues that recent advances in artificial intelligence (AI) have made it imperative for our discipline to come to grips with a biologized view of the human mind as an information-processing system that evolved to solve specific adaptive problems. Backward-looking, it tries to explain why evolutionary psychology, which offers such as perspective, has met with so much resistance in the social sciences.
本文对《国际战略传播杂志》特刊中关于进化心理学和战略传播的文章进行了综述。它认为,人工智能(AI)的最新进展使我们的学科必须掌握一种生物观点,即人类思维是一种信息处理系统,它是为了解决特定的适应性问题而进化的。回顾过去,它试图解释为什么进化心理学,提供了这样的视角,在社会科学中遇到了如此多的阻力。
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引用次数: 0
Peacocks, Penknives and Power 孔雀,小刀和权力
Q1 COMMUNICATION Pub Date : 2023-05-27 DOI: 10.1080/1553118x.2023.2197441
Howard Nothhaft, Jens Seiffert-Brockmann
This article conceptualizes evolutionary theory as a bridge between existing theorizing in strategic communication on the one hand, the mind sciences on the other. It discusses six core concepts of evolutionary psychology that have a bearing on strategic communication theory: a) the human as a highly flexible social species; b) the regulation of individually-minded vs. collectively-minded behavior; c) advanced, symbolic communication as a mode of regulation and its second-order problems; d) a consilient conceptualization of communication; e) evolutionary psychology’s role as a heuristic; and f) the limits of cognitive capacity and the role of heuristic shortcuts. The article concludes with a note on the theory of science in strategic communication research and cautions against the common misunderstanding of evolutionary psychology’s agenda.
本文将进化理论定义为战略传播理论与心理科学之间的桥梁。它讨论了进化心理学中与策略沟通理论有关的六个核心概念:a)人类是一个高度灵活的社会物种;B)对个人意识与集体意识行为的规范;C)高级的、象征性的沟通作为一种调节模式及其二阶问题;D)沟通的一致性概念化;E)进化心理学的启发式作用;f)认知能力的极限和启发式捷径的作用。文章最后对战略传播研究中的科学理论进行了说明,并对进化心理学议程的常见误解提出了警告。
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引用次数: 0
Toward Consilience on Indirect Reciprocity: Strategic Communication Theory and Findings from Social Psychology, Sociology, and Anthropology 间接互惠的协调:策略沟通理论与社会心理学、社会学和人类学的研究成果
Q1 COMMUNICATION Pub Date : 2023-05-27 DOI: 10.1080/1553118x.2022.2159413
Charles Marsh, Pan Liu, Mauryne Abwao
ABSTRACTThis article pursues interdisciplinary synthesis and consilience regarding the concept of indirect reciprocity and its relevance to strategic communication theory. Identified and named by evolutionary biologists, indirect reciprocity in its simplest form is a resource-acquisition process initiated when one entity benefits another entity without the prospect or expectation of direct return. This action enhances the reputation of the initial entity and leads to reciprocal beneficence from other entities that have observed or learned of the original action. Research in evolutionary biology and economics has shown that reputation-driven indirect reciprocity can lead to enduring resource-exchange relationships. Indirect reciprocity thus has implications for such basics of strategic communication as reputation management, resource acquisition, and corporate social responsibility. This study seeks to expand knowledge, within strategic communication, of the whys and hows of indirect reciprocity by examining and synthesizing relevant research from the disciplines of social psychology, sociology, and anthropology. Its contributions to consilience regarding indirect reciprocity include explanatory theories such as social exchange theory and costly signaling theory and such practical workings as second-order, third-order, and extended indirect reciprocity. Disclosure statementNo potential conflict of interest was reported by the author(s).
摘要本文对间接互惠的概念及其与战略传播理论的关联进行跨学科的综合与协调。由进化生物学家确定并命名的间接互惠,其最简单的形式是当一个实体在没有直接回报的前景或期望的情况下使另一个实体受益时启动的资源获取过程。这一行为提高了初始实体的声誉,并导致其他观察或了解原始行为的实体的互惠利益。进化生物学和经济学的研究表明,声誉驱动的间接互惠可以导致持久的资源交换关系。因此,间接互惠对声誉管理、资源获取和企业社会责任等战略沟通的基础都有影响。本研究旨在扩大知识,在战略沟通,间接互惠的原因和方法通过检查和综合相关学科的研究社会心理学,社会学和人类学。它对间接互惠的一致性的贡献包括解释性理论,如社会交换理论和代价信号理论,以及二阶、三阶和扩展间接互惠的实际工作。披露声明作者未报告潜在的利益冲突。
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引用次数: 2
Media Psychophysiology and Strategic Communications: A Scientific Paradigm for Advancing Theory and Research Grounded in Evolutionary Psychology 媒介心理生理学与策略传播:以进化心理学为基础推进理论与研究的科学范式
Q1 COMMUNICATION Pub Date : 2023-05-27 DOI: 10.1080/1553118x.2023.2261238
Yen-I Lee, Yoon-Joo Lee, Paul D. Bolls
ABSTRACTResearchers working in the discipline of Strategic Communications can significantly enrich strategic communication by grounding theorizing in evolutionary psychology. This opportunity can be more fully realized through the application of a rigorous scientific paradigm for strategic communication that conceptualizes human brain processes as well as the attitudes and behaviors produced by brain activity through the lens of evolutionary psychology. The importance of scientific paradigms in mass communication research has been outlined before. Many of these ideas seem to apply to strategic communication research as well. We present media psychophysiology as a theoretically rigorous and practically valuable scientific paradigm for advancing the application of evolutionary psychology and the mind sciences in the strategic communication discipline. This article reviews the necessity of a newer scientific paradigm for strategic communication research, overviews the media psychophysiology paradigm, and provides recommendations for applying evolutionary theory and the media psychophysiology paradigm to advancing mind-science-based strategic communication research and theory. Disclosure statementNo potential conflict of interest was reported by the author(s).
战略传播学科的研究人员将进化心理学作为理论基础,可以极大地丰富战略传播的内容。这一机会可以通过应用一种严谨的科学范式来实现,这种范式通过进化心理学的视角将人类大脑过程以及大脑活动产生的态度和行为概念化。科学范式在大众传播研究中的重要性已经在前面概述过。其中许多观点似乎也适用于战略传播研究。我们将媒介心理生理学作为一种理论严谨且具有实践价值的科学范式,以促进进化心理学和心理科学在战略传播学科中的应用。本文回顾了战略传播研究新的科学范式的必要性,概述了媒介心理生理学范式,并提出了应用进化理论和媒介心理生理学范式推进基于心理科学的战略传播研究和理论的建议。披露声明作者未报告潜在的利益冲突。
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引用次数: 2
The Fluid and Disruptive Shape of Activism: Strategic Communication in #fridaysforfuture 激进主义的流动性和颠覆性形态:#fridaysforfuture的战略传播
Q1 COMMUNICATION Pub Date : 2023-05-07 DOI: 10.1080/1553118x.2023.2204299
Evandro Oliveira, Joan Ramon Rodríguez-Amat, Isabel Ruiz-Mora, Ileana Zeler
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引用次数: 1
Visual Culture, Personalization, and Politics: A Comparative Analysis of Political Leaders’ Instagram-Based Image-Making and Communication in Spain and India 视觉文化、个性化与政治:西班牙与印度政治领袖基于instagram的影像制作与传播比较分析
Q1 COMMUNICATION Pub Date : 2023-05-05 DOI: 10.1080/1553118x.2023.2209572
C. Navarro, Deepti Ganapathy, Vincent Raynauld
{"title":"Visual Culture, Personalization, and Politics: A Comparative Analysis of Political Leaders’ Instagram-Based Image-Making and Communication in Spain and India","authors":"C. Navarro, Deepti Ganapathy, Vincent Raynauld","doi":"10.1080/1553118x.2023.2209572","DOIUrl":"https://doi.org/10.1080/1553118x.2023.2209572","url":null,"abstract":"","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46495472","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
期刊
International Journal of Strategic Communication
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