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International Journal of Strategic Communication最新文献

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For Good’s Sake: Strategic Social Media Influencer Communication in Non-Profit Organisations 为了善:非营利组织中的战略性社交媒体影响力传播
Q1 Social Sciences Pub Date : 2024-04-19 DOI: 10.1080/1553118x.2024.2341232
Amelie Duckwitz, Christian Zabel
Strategic social media influencer communication has become increasingly professionalised in recent years, as evidenced by the emergence of established processes and routines. The continued success ...
近年来,社交媒体有影响力者的战略传播日益专业化,这一点从既定流程和惯例的出现就可见一斑。持续的成功 ...
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引用次数: 0
Strategic Communication Effectiveness in the Ugandan Health Sector: Do Relational Cohesion and Interaction Quality Matter? 乌干达卫生部门的战略传播效果:关系凝聚力和互动质量重要吗?
Q1 Social Sciences Pub Date : 2024-04-16 DOI: 10.1080/1553118x.2024.2331005
Hassan Bashir, Muhammad Ngoma, J. Ntayi, W. Balunywa
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引用次数: 0
Understanding Public Support for Nonprofit Organizations During the COVID-19 Pandemic 了解公众在 COVID-19 大流行期间对非营利组织的支持
Q1 Social Sciences Pub Date : 2024-04-13 DOI: 10.1080/1553118x.2024.2331006
Minhee Choi, Baobao Song, Won-Ki Moon
Given that the COVID-19 pandemic limited various functions of the society, this study examines the public’s support and participation in nonprofit organizations (NPOs) during the pandemic (2020–202...
鉴于COVID-19大流行限制了社会的各种功能,本研究探讨了大流行期间(2020-202年)公众对非营利组织(NPO)的支持和参与。
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引用次数: 0
Organizational Voicing Architecture in the Age of Social Media – a Case Study in Professional Service Organizations 社交媒体时代的组织发声架构--专业服务组织案例研究
Q1 Social Sciences Pub Date : 2024-04-11 DOI: 10.1080/1553118x.2024.2325690
Kaisa Pekkala, Taina Erkkilä
Digital communication technologies, particularly social media, enable members of organizations at all levels and across all functions to communicate with external stakeholders. This has required or...
数字通信技术,尤其是社交媒体,使各级组织和所有职能部门的成员都能与外部利益相关者进行沟通。这就要求或...
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引用次数: 0
Social Media, Personalization, Visuals, and Strategic Political Communication: The Case of an African Vice President’s Image-Construction on Twitter 社交媒体、个性化、可视化和战略性政治传播:非洲副总统在 Twitter 上的形象塑造案例
Q1 Social Sciences Pub Date : 2024-03-29 DOI: 10.1080/1553118x.2024.2330416
Nana Kwame Osei Fordjour
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引用次数: 0
The Value of Employee Trust During Turbulent Times: Exploring Vigilant Leadership Communication and Employee Psychological Well-Being 动荡时期员工信任的价值:探索警惕型领导沟通与员工心理健康
Q1 Social Sciences Pub Date : 2024-03-27 DOI: 10.1080/1553118x.2024.2331300
Renee Mitson, Sunny Qin, Rita Linjuan Men
Vigilant leadership communication has emerged as an important strategy to help organizations navigate unexpected change or turbulent times, such as recently experienced during the COVID-19 pandemic...
警觉的领导力沟通已成为一项重要战略,可帮助组织应对突如其来的变化或动荡时期,例如最近在 COVID-19 大流行期间所经历的情况......
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引用次数: 0
“It’s Not so Easy to Measure impact”: A Qualitative Analysis of How Universities Measure and Evaluate Their Communication "衡量影响并非易事":对大学如何衡量和评估其传播的定性分析
Q1 Social Sciences Pub Date : 2024-03-25 DOI: 10.1080/1553118x.2024.2317771
Isabel Sörensen, Sophia Charlotte Volk, Silke Fürst, Daniel Vogler, Mike S. Schäfer
Universities are key actors at the intersection of science and society and their strategic communication and its effective implementation is essential, as is the measurement and evaluation (M&E) of...
大学是科学与社会交汇点上的重要参与者,其战略传播及其有效实施至关重要,对其进行衡量和评估(M&E)也是如此。
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引用次数: 0
Using a Digital Internal Communication Strategy for Digital Capability Development 利用数字化内部交流战略发展数字化能力
Q1 Social Sciences Pub Date : 2024-03-24 DOI: 10.1080/1553118x.2024.2330405
Lucia Wuersch, Alain Neher, Jane F. Maley, Marc K. Peter
This study aims to illustrate the multidimensional perspective of digital internal communication defined and applied in the context of strategic communication, and how digital capability developmen...
本研究旨在说明在战略传播背景下定义和应用的数字内部传播的多维视角,以及数字能力发展如何与战略传播相结合。
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引用次数: 0
The Impact of Internal Communication on Individual Empowerment: Findings of a Representative Employee Survey in Germany 内部交流对个人赋权的影响:德国代表性员工调查结果
Q1 Social Sciences Pub Date : 2024-02-26 DOI: 10.1080/1553118x.2024.2312859
Volker Gehrau, Julia Lührmann, Helena Stehle, Ulrike Röttger
In times of turbulence and uncertainty, internal communication management is an important means of demonstrating accountability to employees and supporting their empowerment, thus contributing to o...
在动荡和不确定时期,内部沟通管理是向员工展示责任感和支持员工赋权的重要手段,从而有助于提高员工的满意度。
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引用次数: 0
Country-of-Origin Relationship (CoOR): A Relational Approach to Understanding the Association Between a Multinational Company in Crisis and Its Country of Origin 原产国关系(CoOR):从关系角度理解陷入危机的跨国公司与其原籍国之间的关系
Q1 Social Sciences Pub Date : 2024-02-25 DOI: 10.1080/1553118x.2024.2313644
Lisa Tam, Myoung-Gi Chon, Jeong-Nam Kim
Extant research has examined country-of-origin (CoO) from a marketing perspective, examining the effects of consumers’ evaluations of a country’s image on attitudes toward products from the country...
现有研究从营销角度研究了原产国(CoO),探讨了消费者对一个国家形象的评价对该国产品态度的影响。
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引用次数: 0
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International Journal of Strategic Communication
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