Pub Date : 2021-10-20DOI: 10.1080/1553118X.2021.1967959
Katie Haejung Kim, Yeunjae Lee
ABSTRACT On the basis of the literature across various strategic communication disciplines, including organizational communication, business, and public relations, this study examined the role of employees’ emotional exhaustion in the workplace in influencing their communicative behaviors. Moreover, this study identified the effective communication strategy to such exhausted employees. Results of an online survey among full-time employees in the U.S. showed that employees who experience emotional exhaustion at work are less likely to have a favorable employee–organization relationship (EOR), resulting in less advocative behavior and more adversarial behavior toward the organization. As a moderator, transparent internal communication played a significant role in mitigating the negative effect of emotional exhaustion on EOR and advocative behavior. However, transparent communication did not have a significant moderating effect between EOR and employees’ adversarial behavior. Theoretical and practical implications for strategic internal communication are discussed.
{"title":"Employees’ Communicative Behaviors in Response to Emotional Exhaustion: The Moderating Role of Transparent Communication","authors":"Katie Haejung Kim, Yeunjae Lee","doi":"10.1080/1553118X.2021.1967959","DOIUrl":"https://doi.org/10.1080/1553118X.2021.1967959","url":null,"abstract":"ABSTRACT On the basis of the literature across various strategic communication disciplines, including organizational communication, business, and public relations, this study examined the role of employees’ emotional exhaustion in the workplace in influencing their communicative behaviors. Moreover, this study identified the effective communication strategy to such exhausted employees. Results of an online survey among full-time employees in the U.S. showed that employees who experience emotional exhaustion at work are less likely to have a favorable employee–organization relationship (EOR), resulting in less advocative behavior and more adversarial behavior toward the organization. As a moderator, transparent internal communication played a significant role in mitigating the negative effect of emotional exhaustion on EOR and advocative behavior. However, transparent communication did not have a significant moderating effect between EOR and employees’ adversarial behavior. Theoretical and practical implications for strategic internal communication are discussed.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":"15 1","pages":"410 - 424"},"PeriodicalIF":0.0,"publicationDate":"2021-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45413963","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-20DOI: 10.1080/1553118X.2021.1984919
Patrick D. Thelen
ABSTRACT To fill the research gap and expand the body of knowledge on leadership and internal communication, the current study is among the first that investigates the effect of servant leadership on employee advocacy through the mediating role of communication satisfaction and employee-organization relationships (EORs). Through a web survey of 777 employees working in medium and large organizations in the United States, the study confirmed the relationship between servant leadership and communication satisfaction, and that supervisory communication satisfaction is positively related to EORs. Additionally, the study provides empirical evidence for the relationship between servant leadership and employee advocacy. Theoretical and practical implications are discussed.
{"title":"Leadership and Internal Communication: Linking Servant Leadership, Communication Satisfaction, and Employee Advocacy","authors":"Patrick D. Thelen","doi":"10.1080/1553118X.2021.1984919","DOIUrl":"https://doi.org/10.1080/1553118X.2021.1984919","url":null,"abstract":"ABSTRACT To fill the research gap and expand the body of knowledge on leadership and internal communication, the current study is among the first that investigates the effect of servant leadership on employee advocacy through the mediating role of communication satisfaction and employee-organization relationships (EORs). Through a web survey of 777 employees working in medium and large organizations in the United States, the study confirmed the relationship between servant leadership and communication satisfaction, and that supervisory communication satisfaction is positively related to EORs. Additionally, the study provides empirical evidence for the relationship between servant leadership and employee advocacy. Theoretical and practical implications are discussed.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":"15 1","pages":"440 - 462"},"PeriodicalIF":0.0,"publicationDate":"2021-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45237320","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-20DOI: 10.1080/1553118X.2021.1988954
E. Ciszek, H. Lim
ABSTRACT This research seeks to shed light on perceived brand authenticity as it relates to LGBTQ stakeholders. Through in-depth interviews, this study centers the voices of LGBTQ practitioners to explore perceived brand authenticity. The empirical purpose of this study is exploratory: to gain a better understanding of perceived brand authenticity of LGBTQ marketing, as well as its drivers and consequences. The practical purpose of this study provides insights for both scholars and practitioners, suggesting methods for engaging in meaningful LGBTQ brand communication. Drawing from extant research, this article grounds its exploration in four dimensions of perceived brand authenticity: credibility, integrity, symbolism, and continuity. The article then identifies the prominence of skepticism in working with historically marginalized groups and proposes adding a fifth dimension: representativeness.
{"title":"Perceived Brand Authenticity and LGBTQ Publics: How LGBTQ Practitioners Understand Authenticity","authors":"E. Ciszek, H. Lim","doi":"10.1080/1553118X.2021.1988954","DOIUrl":"https://doi.org/10.1080/1553118X.2021.1988954","url":null,"abstract":"ABSTRACT This research seeks to shed light on perceived brand authenticity as it relates to LGBTQ stakeholders. Through in-depth interviews, this study centers the voices of LGBTQ practitioners to explore perceived brand authenticity. The empirical purpose of this study is exploratory: to gain a better understanding of perceived brand authenticity of LGBTQ marketing, as well as its drivers and consequences. The practical purpose of this study provides insights for both scholars and practitioners, suggesting methods for engaging in meaningful LGBTQ brand communication. Drawing from extant research, this article grounds its exploration in four dimensions of perceived brand authenticity: credibility, integrity, symbolism, and continuity. The article then identifies the prominence of skepticism in working with historically marginalized groups and proposes adding a fifth dimension: representativeness.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":"15 1","pages":"395 - 409"},"PeriodicalIF":0.0,"publicationDate":"2021-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42455342","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-20DOI: 10.1080/1553118X.2021.1984918
J. Li
ABSTRACT This study explored the role of social stigma in affecting Chinese immigrants’ likelihood to engage in dialogues regarding mental illness and seek professional help. Moreover, this study hypothesized that Chinese immigrants who are more acculturated would perceive relatively less social stigma toward mental illness. Results from a nationwide survey of 421 Chinese immigrants in the United States provided empirical support for the important roles of acculturation and social stigma in influencing Chinese immigrants’ communicative action and behavioral intentions regarding mental illness and mental health services. The findings offered theoretical and practical implications. Interventions and education programs that target stigma tolerance and cultural competency may be appropriate to reduce social stigma among Chinese immigrants. Increased opportunities to engage in dialogues regarding mental illness may also be key in reducing stigma and increasing the likelihood to seek professional help.
{"title":"Acculturation and Social Stigma: Mental Health Communicative Action and Help-seeking Behaviors among Chinese Immigrants in the United States","authors":"J. Li","doi":"10.1080/1553118X.2021.1984918","DOIUrl":"https://doi.org/10.1080/1553118X.2021.1984918","url":null,"abstract":"ABSTRACT This study explored the role of social stigma in affecting Chinese immigrants’ likelihood to engage in dialogues regarding mental illness and seek professional help. Moreover, this study hypothesized that Chinese immigrants who are more acculturated would perceive relatively less social stigma toward mental illness. Results from a nationwide survey of 421 Chinese immigrants in the United States provided empirical support for the important roles of acculturation and social stigma in influencing Chinese immigrants’ communicative action and behavioral intentions regarding mental illness and mental health services. The findings offered theoretical and practical implications. Interventions and education programs that target stigma tolerance and cultural competency may be appropriate to reduce social stigma among Chinese immigrants. Increased opportunities to engage in dialogues regarding mental illness may also be key in reducing stigma and increasing the likelihood to seek professional help.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":"15 1","pages":"487 - 503"},"PeriodicalIF":0.0,"publicationDate":"2021-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44726787","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-20DOI: 10.1080/1553118X.2021.1966014
Chelsie J. Smith, Christina Smylie
ABSTRACT Online recruitment has become ubiquitous, just as many scholars predicted it would in early research and theory related to online employer branding. Studies from the early 2000s provide evidence of branding patterns that organizations used to signal their legitimacy as an employer, yet the landscape of online recruitment and the predominant values of the current workforce have transformed since these initial investigations. As such, this study sought to develop an updated understanding of strategic employer branding by examining the websites of employers of choice. Among a sample of 59 organizations awarded for embodying the values of modern job seekers (work-life balance, job satisfaction, supportive of women, and financial growth), a content analysis of the text communicated on their About Us and Careers corporate webpages was performed. Though isomorphic patterns of communication emerged both among and between pages, there was simultaneous evidence that organizations strive to highlight their unique characteristics as well. These findings are discussed through the lenses of institutional theory and the attraction-selection-attrition model, and further outline their implications for other organizations seeking competitive advantage through employer branding. Finally, researchers are called upon to continue to explore the systematic communication of employer brands and how these brands are managed.
{"title":"Isomorphic Patterns with Unique Flair: Employer Branding Strategies Emerge among Top-performing Employers","authors":"Chelsie J. Smith, Christina Smylie","doi":"10.1080/1553118X.2021.1966014","DOIUrl":"https://doi.org/10.1080/1553118X.2021.1966014","url":null,"abstract":"ABSTRACT Online recruitment has become ubiquitous, just as many scholars predicted it would in early research and theory related to online employer branding. Studies from the early 2000s provide evidence of branding patterns that organizations used to signal their legitimacy as an employer, yet the landscape of online recruitment and the predominant values of the current workforce have transformed since these initial investigations. As such, this study sought to develop an updated understanding of strategic employer branding by examining the websites of employers of choice. Among a sample of 59 organizations awarded for embodying the values of modern job seekers (work-life balance, job satisfaction, supportive of women, and financial growth), a content analysis of the text communicated on their About Us and Careers corporate webpages was performed. Though isomorphic patterns of communication emerged both among and between pages, there was simultaneous evidence that organizations strive to highlight their unique characteristics as well. These findings are discussed through the lenses of institutional theory and the attraction-selection-attrition model, and further outline their implications for other organizations seeking competitive advantage through employer branding. Finally, researchers are called upon to continue to explore the systematic communication of employer brands and how these brands are managed.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":"15 1","pages":"463 - 486"},"PeriodicalIF":0.0,"publicationDate":"2021-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42456250","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-20DOI: 10.1080/1553118X.2021.1984920
Marco Ehrl, Robert S. Hinck
ABSTRACT This study examined Chinese, Russian, and Egyptian news articles from December 2014 to December 2019 on 18 different native language news sites to determine how countries with close media-state relationships use Egypt’s economic crisis to build narrative alliances and boost national identity. Using a ratio-oriented approach to strategic crisis narratives, this article shows that Scene-driven ratios are instrumental for crisis-ridden countries to rhetorically rebuild their economic order for national audiences and for other countries to forge alliances and boost their national economic identities. Similarities in narrative ratios and shifts between Chinese and Egyptian national media suggest a dual strategy by which China exploits Egypt’s economic crisis to enhance its national identity and depict Egypt as an economic partner in its Road and Belt initiative. Russia’s narrative ratios and shifts highlight Russia’s economic and military actors as the dominant drivers influencing Russian-Egyptian relations, indicating more short-term and self-centered narrative strategies. This article advances ideas about strategic crisis narratives by introducing a framework for theorizing relationships between the (in)consistency of ratios and international actors’ ability to narrate crisis resolutions and elevate their crisis identities and interests for national audiences.
{"title":"Solving Egypt’s Economic Crisis: The Strategic Role of Chinese, Russian, and Egyptian Media Narratives","authors":"Marco Ehrl, Robert S. Hinck","doi":"10.1080/1553118X.2021.1984920","DOIUrl":"https://doi.org/10.1080/1553118X.2021.1984920","url":null,"abstract":"ABSTRACT This study examined Chinese, Russian, and Egyptian news articles from December 2014 to December 2019 on 18 different native language news sites to determine how countries with close media-state relationships use Egypt’s economic crisis to build narrative alliances and boost national identity. Using a ratio-oriented approach to strategic crisis narratives, this article shows that Scene-driven ratios are instrumental for crisis-ridden countries to rhetorically rebuild their economic order for national audiences and for other countries to forge alliances and boost their national economic identities. Similarities in narrative ratios and shifts between Chinese and Egyptian national media suggest a dual strategy by which China exploits Egypt’s economic crisis to enhance its national identity and depict Egypt as an economic partner in its Road and Belt initiative. Russia’s narrative ratios and shifts highlight Russia’s economic and military actors as the dominant drivers influencing Russian-Egyptian relations, indicating more short-term and self-centered narrative strategies. This article advances ideas about strategic crisis narratives by introducing a framework for theorizing relationships between the (in)consistency of ratios and international actors’ ability to narrate crisis resolutions and elevate their crisis identities and interests for national audiences.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":"15 1","pages":"504 - 525"},"PeriodicalIF":0.0,"publicationDate":"2021-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49449400","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-08-08DOI: 10.1080/1553118X.2021.1945610
Michail Vafeiadis, V. Harrison, Pratiti Diddi, Frank E. Dardis, C. Buckley
ABSTRACT Strategic communication scholarship has examined the effects of cross-sector corporate social responsibility (CSR) alliances on companies; however, less is known about their impact on nonprofit organizations (NPOs). Drawing on multidisciplinary research, this study investigated how NPO-corporate CSR partnerships influence nonprofits. A 2 (nonprofit reputation: low vs. high) x 2 (CSR fit: low vs. high) x 2 (partnership duration: short vs. long) between-subjects experiment (N = 330) showed that CSR alliances are more effective for high-reputation NPOs. Mediation analyses revealed significant indirect effects on supportive intentions and NPO reputation through the mediator of social-objectives achievement. No significant direct effects were found for partnership fit and duration. Follow-up mediation tests showed that social-objectives achievement led to increased word-of-mouth (WOM) intentions and reputational benefits when a high-reputation NPO allied with a high-fit company. Social-objectives achievement and consumer-brand identification produced positive supportive intentions and reputational benefits when the NPO collaborated with a high-fit business. Regarding duration, when the NPO launched short-term initiatives with high-fit companies, consumers demonstrated less favorable reactions toward the nonprofit if they did not identify with the partnering company. This study advances the strategic communication field by demonstrating that NPO-corporate CSR collaborations are complex and their success depends on underlying mechanisms.
{"title":"Strategic Nonprofit Communication: Effects of Cross-Sector Corporate Social Responsibility (CSR) Alliances on Nonprofits and the Mediating Role of Social-Objectives Achievement and Consumer Brand Identification","authors":"Michail Vafeiadis, V. Harrison, Pratiti Diddi, Frank E. Dardis, C. Buckley","doi":"10.1080/1553118X.2021.1945610","DOIUrl":"https://doi.org/10.1080/1553118X.2021.1945610","url":null,"abstract":"ABSTRACT Strategic communication scholarship has examined the effects of cross-sector corporate social responsibility (CSR) alliances on companies; however, less is known about their impact on nonprofit organizations (NPOs). Drawing on multidisciplinary research, this study investigated how NPO-corporate CSR partnerships influence nonprofits. A 2 (nonprofit reputation: low vs. high) x 2 (CSR fit: low vs. high) x 2 (partnership duration: short vs. long) between-subjects experiment (N = 330) showed that CSR alliances are more effective for high-reputation NPOs. Mediation analyses revealed significant indirect effects on supportive intentions and NPO reputation through the mediator of social-objectives achievement. No significant direct effects were found for partnership fit and duration. Follow-up mediation tests showed that social-objectives achievement led to increased word-of-mouth (WOM) intentions and reputational benefits when a high-reputation NPO allied with a high-fit company. Social-objectives achievement and consumer-brand identification produced positive supportive intentions and reputational benefits when the NPO collaborated with a high-fit business. Regarding duration, when the NPO launched short-term initiatives with high-fit companies, consumers demonstrated less favorable reactions toward the nonprofit if they did not identify with the partnering company. This study advances the strategic communication field by demonstrating that NPO-corporate CSR collaborations are complex and their success depends on underlying mechanisms.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":"15 1","pages":"275 - 292"},"PeriodicalIF":0.0,"publicationDate":"2021-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46764203","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-08-08DOI: 10.1080/1553118X.2021.1872081
K. Chandrasekar, Karthik Selvanayagam, Varisha Rehman
ABSTRACT Public sector crisis is so complex and multidimensional that it becomes imperative to understand the nature of its function, characteristics and the obligations of the State. Also, the types of crises that the State witnesses are multifaceted. In the public sector crisis, management scholarship, case-based studies are predominant and are specific to their contexts. To contribute generalizability to this paradigm, in this work, through a rigorous review of extant literature and analysis of secondary data sources, a public sector crisis typology is developed upon the criteria of State’s responsibility orientation and crisis preventability. These crisis types are further described by their attributes, commonalities, and differences. This study proposes a crisis communication model as a crucial crisis response strategy, based on the cognitive needs, affective responses, and behavioral outcomes at different stages of a crisis. This crisis response model built upon the crisis typology enables in developing an integrated crisis management in a manner that minimizes damage and regains hope and public support.
{"title":"Responsibility Finds A Way: A Typology and Framework Development Approach Towards Public Sector Crisis Management","authors":"K. Chandrasekar, Karthik Selvanayagam, Varisha Rehman","doi":"10.1080/1553118X.2021.1872081","DOIUrl":"https://doi.org/10.1080/1553118X.2021.1872081","url":null,"abstract":"ABSTRACT Public sector crisis is so complex and multidimensional that it becomes imperative to understand the nature of its function, characteristics and the obligations of the State. Also, the types of crises that the State witnesses are multifaceted. In the public sector crisis, management scholarship, case-based studies are predominant and are specific to their contexts. To contribute generalizability to this paradigm, in this work, through a rigorous review of extant literature and analysis of secondary data sources, a public sector crisis typology is developed upon the criteria of State’s responsibility orientation and crisis preventability. These crisis types are further described by their attributes, commonalities, and differences. This study proposes a crisis communication model as a crucial crisis response strategy, based on the cognitive needs, affective responses, and behavioral outcomes at different stages of a crisis. This crisis response model built upon the crisis typology enables in developing an integrated crisis management in a manner that minimizes damage and regains hope and public support.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":"15 1","pages":"328 - 356"},"PeriodicalIF":0.0,"publicationDate":"2021-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46433094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-08-08DOI: 10.1080/1553118X.2021.1910514
César García
ABSTRACT One of the main goals of the Catalan nationalist movement toward independence initiated in 2012 was to internationalize the conflict between, in theory, two sides: Catalonia and Spain. In the case of Catalonia, its storytelling tried to offer to the world the view of an entire society intensely mobilized in pro of freedom and independence by peaceful methods, while Spain would be incarnated in an elitist irreducible and defensive government closed to reason and negotiation. This article describes the use of strategic communication (mainly public diplomacy and public relations), a soft power and post-modern resource, by the pro-independence movement in opposition to the use of modern and hard power means by Spain’s government (including appeal to courts, police, and financial pressure, among other means). It describes the efficient use of strategic communication, including para-diplomacy efforts as well as positive press coverage and even “fake news”, by the Catalan pro-independence movement. Nonetheless, the movement was not able to gain the political support of supra-national organizations like the European Union (EU), the United Nations (UN) or even some major powers such as Germany, which had supported other independence processes in the past. The conclusion is that an efficient use of strategic communication seems to have its limits in the internationalization of internal conflicts and in altering the political status quo when the threatened nation state, in this case Spain, has a solid international position and good democratic credentials.
{"title":"When an Efficient Use of Strategic Communication (Public Diplomacy and Public Relations) to Internationalize a Domestic Conflict Is Not Enough to Gain International Political Support: The Catalan Case (2012-2017)","authors":"César García","doi":"10.1080/1553118X.2021.1910514","DOIUrl":"https://doi.org/10.1080/1553118X.2021.1910514","url":null,"abstract":"ABSTRACT One of the main goals of the Catalan nationalist movement toward independence initiated in 2012 was to internationalize the conflict between, in theory, two sides: Catalonia and Spain. In the case of Catalonia, its storytelling tried to offer to the world the view of an entire society intensely mobilized in pro of freedom and independence by peaceful methods, while Spain would be incarnated in an elitist irreducible and defensive government closed to reason and negotiation. This article describes the use of strategic communication (mainly public diplomacy and public relations), a soft power and post-modern resource, by the pro-independence movement in opposition to the use of modern and hard power means by Spain’s government (including appeal to courts, police, and financial pressure, among other means). It describes the efficient use of strategic communication, including para-diplomacy efforts as well as positive press coverage and even “fake news”, by the Catalan pro-independence movement. Nonetheless, the movement was not able to gain the political support of supra-national organizations like the European Union (EU), the United Nations (UN) or even some major powers such as Germany, which had supported other independence processes in the past. The conclusion is that an efficient use of strategic communication seems to have its limits in the internationalization of internal conflicts and in altering the political status quo when the threatened nation state, in this case Spain, has a solid international position and good democratic credentials.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":"15 1","pages":"293 - 309"},"PeriodicalIF":0.0,"publicationDate":"2021-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44103728","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-08-08DOI: 10.1080/1553118X.2021.1932907
Luke W. Capizzo, Erich J. Sommerfeldt
ABSTRACT The contentious issues endemic to many cases within social issues management practice share a common feature: intractability, or the perception of being unsolvable. This study takes steps toward clarifying and defining the concept of intractability as part of strategic communication engagement with contentious challenges, asking how practitioners make meaning of ostensibly intractable issues. Data from in-depth interviews with 41 practitioners provide a detailed examination of the engagement challenges with such issues. This research extends social issues management theory by defining four facets of intractability through which contentious issues can be understood and categorized: degree of intractability, issue type (natural or situationally driven), issue locus (internal or external), and practitioner identity involvement.
{"title":"Defining the Contours of Contention: Facets of Intractability in Social Issues Management","authors":"Luke W. Capizzo, Erich J. Sommerfeldt","doi":"10.1080/1553118X.2021.1932907","DOIUrl":"https://doi.org/10.1080/1553118X.2021.1932907","url":null,"abstract":"ABSTRACT The contentious issues endemic to many cases within social issues management practice share a common feature: intractability, or the perception of being unsolvable. This study takes steps toward clarifying and defining the concept of intractability as part of strategic communication engagement with contentious challenges, asking how practitioners make meaning of ostensibly intractable issues. Data from in-depth interviews with 41 practitioners provide a detailed examination of the engagement challenges with such issues. This research extends social issues management theory by defining four facets of intractability through which contentious issues can be understood and categorized: degree of intractability, issue type (natural or situationally driven), issue locus (internal or external), and practitioner identity involvement.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":"15 1","pages":"357 - 374"},"PeriodicalIF":0.0,"publicationDate":"2021-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44693489","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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