Pub Date : 2023-04-28DOI: 10.1080/17543266.2023.2201508
Michal Koren, M. Shnaiderman
ABSTRACT Fashion is replaced every season and collections change rapidly, depending on certain events. There are only a few weeks between the fashion shows and the collections reaching their sale points. As the pattern of demand is seasonal, new items must be produced every season. Additionally, colours and patterns change rapidly, creating a need for producers and consumers to continually remain updated. This research study proposes a forecasting model that enhances the accuracy of fashion trend forecasting in the context of multiple variants of colour clothing. The model aims to maximise the firms’ profits, while minimising forecasting errors and reducing costs that result from excess production or, alternatively, from the loss of potential revenues due to low demand. In the proposed model, the expected profit was notably higher when the customers’ readiness to compromise was low or when only one type of product was in stock.
{"title":"Forecasting in the fashion industry: a model for minimising supply-chain costs","authors":"Michal Koren, M. Shnaiderman","doi":"10.1080/17543266.2023.2201508","DOIUrl":"https://doi.org/10.1080/17543266.2023.2201508","url":null,"abstract":"ABSTRACT Fashion is replaced every season and collections change rapidly, depending on certain events. There are only a few weeks between the fashion shows and the collections reaching their sale points. As the pattern of demand is seasonal, new items must be produced every season. Additionally, colours and patterns change rapidly, creating a need for producers and consumers to continually remain updated. This research study proposes a forecasting model that enhances the accuracy of fashion trend forecasting in the context of multiple variants of colour clothing. The model aims to maximise the firms’ profits, while minimising forecasting errors and reducing costs that result from excess production or, alternatively, from the loss of potential revenues due to low demand. In the proposed model, the expected profit was notably higher when the customers’ readiness to compromise was low or when only one type of product was in stock.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"67 1","pages":"308 - 318"},"PeriodicalIF":0.0,"publicationDate":"2023-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90762861","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose: The study sought to analyze impact of social media marketing on fashion industry in Italy Methodology: The study adopted a desktop methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. Findings: The results show that Social media has done a number of incredible things for the fashion industry, including creating fashion icons, heavily influencing fashion trends and ultimately reforming the way people go about seeking jobs in the field. Social media have turned from a simple communication tool into a huge power that influences many industries. And fashion is one of the most intertwined niches. Social platforms impact fashion, changing trends and setting the mood for haute couture and mass market segments. Unique Contribution to Theory, Practices and Policies: McLuhan’s media theory and Chaffey’s may be used to anchor future studies in the Fashion design sector. The study results will also benefit other stakeholders such as the policy makers as well as researchers and scholars from different parts of the world. The top management of fashion industries in the country will also use the study findings to improve social media coverage performance in all their activities and programs. The study recommends that the adoption of effective fashion development policies in the media will help to improve efficiency in their major operations and activities.
{"title":"Impact of Social Media Marketing on Fashion Industry in Italy","authors":"Anna Romano","doi":"10.47604/ijfd.1905","DOIUrl":"https://doi.org/10.47604/ijfd.1905","url":null,"abstract":"Purpose: The study sought to analyze impact of social media marketing on fashion industry in Italy \u0000Methodology: The study adopted a desktop methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. \u0000Findings: The results show that Social media has done a number of incredible things for the fashion industry, including creating fashion icons, heavily influencing fashion trends and ultimately reforming the way people go about seeking jobs in the field. Social media have turned from a simple communication tool into a huge power that influences many industries. And fashion is one of the most intertwined niches. Social platforms impact fashion, changing trends and setting the mood for haute couture and mass market segments. \u0000Unique Contribution to Theory, Practices and Policies: McLuhan’s media theory and Chaffey’s may be used to anchor future studies in the Fashion design sector. The study results will also benefit other stakeholders such as the policy makers as well as researchers and scholars from different parts of the world. The top management of fashion industries in the country will also use the study findings to improve social media coverage performance in all their activities and programs. The study recommends that the adoption of effective fashion development policies in the media will help to improve efficiency in their major operations and activities. \u0000 ","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"134 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73624727","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose: The study sought to analyze impact of the fashion and design industry on social economic development in Indonesia Methodology: The study adopted a desktop methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. Findings: The results show that the greatest perceived socio-economic impacts of the hospitality sector are increased employment, improved living standards, greater tax revenues to State and local governments and growth in local retail sales. The hospitality industry generates substantial direct and indirect revenues for local and regional economies. Unique Contribution to Theory, Practices and Policies: The Development theory and Export theory may be used to anchor future studies in the fashion and design sector. The study results will also benefit other stakeholders such as the policy makers as well as researchers and scholars from different parts of the world. The top management of fashion industries in the country will also use the study findings to improve development performance in all their activities and programs. The study recommends that the adoption of effective social protection development policies in the fashion and design sector will help to improve efficiency in their major operations and activities.
{"title":"Impact of the Fashion and Design Industry on Social Economic Development in Indonesia","authors":"Matius Sinurat","doi":"10.47604/ijfd.1906","DOIUrl":"https://doi.org/10.47604/ijfd.1906","url":null,"abstract":" \u0000Purpose: The study sought to analyze impact of the fashion and design industry on social economic development in Indonesia \u0000Methodology: The study adopted a desktop methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. \u0000Findings: The results show that the greatest perceived socio-economic impacts of the hospitality sector are increased employment, improved living standards, greater tax revenues to State and local governments and growth in local retail sales. The hospitality industry generates substantial direct and indirect revenues for local and regional economies. \u0000Unique Contribution to Theory, Practices and Policies: The Development theory and Export theory may be used to anchor future studies in the fashion and design sector. The study results will also benefit other stakeholders such as the policy makers as well as researchers and scholars from different parts of the world. The top management of fashion industries in the country will also use the study findings to improve development performance in all their activities and programs. The study recommends that the adoption of effective social protection development policies in the fashion and design sector will help to improve efficiency in their major operations and activities. \u0000 ","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86527663","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose: The study sought to analyze the influence of feminism on fashion in United States of America Methodology: The study adopted a desktop methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. Findings: The results show that recent fashion history is intertwined with women’s empowerment through the progressive decrease of sexual double standards, which still prevailed at the beginning of the 20th Century. The evolution of fashion has accompanied women’s empowerment, first through functionalizing women’s clothes, then through feminizing the power symbol represented by the male suit. Throughout history, women were not given the autonomy to decide their clothing choices. They were made to wear tight corsets and uncomfortable garments that quite literally put a curb on their movement and symbolically on their freedom. Unique Contribution to Theory, Practices and Policies: The Feminist theory and Tickles-across theory may be used to anchor future studies in the fashion sector. The study results will also benefit other stakeholders such as the policy makers as well as researchers and scholars from different parts of the world. The top management of the fashion industries in the country will also use the study findings to improve sociology and ensure high and stable performance in all their activities and programs. The study recommends that the adoption of effective fashion development policies in feminism will help to improve efficiency in their major operations and activities.
{"title":"Influence of Feminism on Fashion in United States of America","authors":"Oliver F. Williams","doi":"10.47604/ijfd.1903","DOIUrl":"https://doi.org/10.47604/ijfd.1903","url":null,"abstract":"Purpose: The study sought to analyze the influence of feminism on fashion in United States of America \u0000Methodology: The study adopted a desktop methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. \u0000Findings: The results show that recent fashion history is intertwined with women’s empowerment through the progressive decrease of sexual double standards, which still prevailed at the beginning of the 20th Century. The evolution of fashion has accompanied women’s empowerment, first through functionalizing women’s clothes, then through feminizing the power symbol represented by the male suit. Throughout history, women were not given the autonomy to decide their clothing choices. They were made to wear tight corsets and uncomfortable garments that quite literally put a curb on their movement and symbolically on their freedom. \u0000Unique Contribution to Theory, Practices and Policies: The Feminist theory and Tickles-across theory may be used to anchor future studies in the fashion sector. The study results will also benefit other stakeholders such as the policy makers as well as researchers and scholars from different parts of the world. The top management of the fashion industries in the country will also use the study findings to improve sociology and ensure high and stable performance in all their activities and programs. The study recommends that the adoption of effective fashion development policies in feminism will help to improve efficiency in their major operations and activities. \u0000 ","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"4 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85507083","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose: The study sought to analyze influence of music industry on fashion in Uganda Materials and Methodology: The study adopted a desktop methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. Findings: The results show that artists used expensive apparels to attract increased attention and following particularly online fan base. The style of fashion was determined by market demands. More than 30% of the online fans feel that the fashion used by artists and dancers is more revealing to arouse emotions and attachment to particular songs and artists. Music has long been known to influence fashion trends throughout the world. From music genres that emerged in different decades, musicians who have changed the way people dress and songs that capture a specific style or mood, music and fashion is undeniably intertwined. Unique Contribution to Theory, Practices and Policies: The Roland Barthes theory and Music theory may be used to anchor future studies in the fashion sector. The study results will also benefit other stakeholders such as the policy makers as well as researchers and scholars from different parts of the world. The top management of fashion industries in the country will also use the study findings to improve music performance in all their activities and programs. The study recommends that the adoption of effective fashion development policies in the fashion industry will help to improve efficiency in their major operations and activities.
{"title":"Influence of Music Industry on Fashion in Uganda","authors":"Nasiche Opio","doi":"10.47604/ijfd.1904","DOIUrl":"https://doi.org/10.47604/ijfd.1904","url":null,"abstract":"Purpose: The study sought to analyze influence of music industry on fashion in Uganda \u0000Materials and Methodology: The study adopted a desktop methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. \u0000Findings: The results show that artists used expensive apparels to attract increased attention and following particularly online fan base. The style of fashion was determined by market demands. More than 30% of the online fans feel that the fashion used by artists and dancers is more revealing to arouse emotions and attachment to particular songs and artists. Music has long been known to influence fashion trends throughout the world. From music genres that emerged in different decades, musicians who have changed the way people dress and songs that capture a specific style or mood, music and fashion is undeniably intertwined. \u0000Unique Contribution to Theory, Practices and Policies: The Roland Barthes theory and Music theory may be used to anchor future studies in the fashion sector. The study results will also benefit other stakeholders such as the policy makers as well as researchers and scholars from different parts of the world. The top management of fashion industries in the country will also use the study findings to improve music performance in all their activities and programs. The study recommends that the adoption of effective fashion development policies in the fashion industry will help to improve efficiency in their major operations and activities. \u0000 ","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"5 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88459570","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose: The study sought to analyze the impact of westernization on Ghanaian culture and fashion. Methodology: The study adopted a desktop methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. Findings: The results show that findings revealed that fashion is an accessible and flexible means of expressing modernity and there were some forms of fashion in terms of clothing, present among Ghanaians before Europeans arrived on the coast. Ghanaian fashion and the youth are being influenced by foreign factors with a mixture of both traditional and foreign design concepts to meet international standards. Unique Contribution to Theory, Practices and Policies: The trickle-down and trickle-up theory may be used to anchor future studies in the fashion sector. The study results will also benefit other stakeholders such as the policy makers as well as researchers and scholars from different parts of the world. The top management of fashion industry in the country will also use the study findings to improve the culture and ensure high and stable performance in all their activities and programs. The study recommends that the adoption of effective social protection development policies in the fashion industry will help to improve efficiency in their major operations and activities.
{"title":"Impact of Westernization on Ghanaian Culture and Fashion","authors":"Abena Adade","doi":"10.47604/ijfd.1900","DOIUrl":"https://doi.org/10.47604/ijfd.1900","url":null,"abstract":"Purpose: The study sought to analyze the impact of westernization on Ghanaian culture and fashion. \u0000Methodology: The study adopted a desktop methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. \u0000Findings: The results show that findings revealed that fashion is an accessible and flexible means of expressing modernity and there were some forms of fashion in terms of clothing, present among Ghanaians before Europeans arrived on the coast. Ghanaian fashion and the youth are being influenced by foreign factors with a mixture of both traditional and foreign design concepts to meet international standards. \u0000Unique Contribution to Theory, Practices and Policies: The trickle-down and trickle-up theory may be used to anchor future studies in the fashion sector. The study results will also benefit other stakeholders such as the policy makers as well as researchers and scholars from different parts of the world. The top management of fashion industry in the country will also use the study findings to improve the culture and ensure high and stable performance in all their activities and programs. The study recommends that the adoption of effective social protection development policies in the fashion industry will help to improve efficiency in their major operations and activities. \u0000 ","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"108 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75006341","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-30DOI: 10.1080/17543266.2023.2194679
E. McKinney, Addie K. Martindale, M. Miller
ABSTRACT Clothing must meet users’ needs due to its direct impact on movement and comfort. For children, pants that support ease of use, care, and comfortable movement through functional design are essential for participation in healthy activity. Baseline data must inform design improvements. Therefore, the purpose of this study was to establish how frequent are the occurrence of negative or positive functional design characteristics in children’s ready-to-wear pants, and to determine the characteristic differences between girls’ and boys’ pants. This analysis of 901 ready-to-wear children’s pants revealed that positive functional design characteristics are more frequently included in boys’ pants than girls’, including knee gussets, pockets, longer inseams, reinforced knees, and easy-care fabric finishes. Conversely, negative functional design characteristics are more frequently included in girls’ pants than boys’, including narrow legs, low-rise waists, short inseams, faux drawstrings, faux pockets, and hand-wash-only fabrics. The study results provide direction for more functionally designed childrenswear.
{"title":"Inclusion of functional design characteristics in current children’s pants: differences by gender","authors":"E. McKinney, Addie K. Martindale, M. Miller","doi":"10.1080/17543266.2023.2194679","DOIUrl":"https://doi.org/10.1080/17543266.2023.2194679","url":null,"abstract":"ABSTRACT\u0000 Clothing must meet users’ needs due to its direct impact on movement and comfort. For children, pants that support ease of use, care, and comfortable movement through functional design are essential for participation in healthy activity. Baseline data must inform design improvements. Therefore, the purpose of this study was to establish how frequent are the occurrence of negative or positive functional design characteristics in children’s ready-to-wear pants, and to determine the characteristic differences between girls’ and boys’ pants. This analysis of 901 ready-to-wear children’s pants revealed that positive functional design characteristics are more frequently included in boys’ pants than girls’, including knee gussets, pockets, longer inseams, reinforced knees, and easy-care fabric finishes. Conversely, negative functional design characteristics are more frequently included in girls’ pants than boys’, including narrow legs, low-rise waists, short inseams, faux drawstrings, faux pockets, and hand-wash-only fabrics. The study results provide direction for more functionally designed childrenswear.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"63 1","pages":"296 - 307"},"PeriodicalIF":0.0,"publicationDate":"2023-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81178790","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-24DOI: 10.1080/17543266.2023.2180541
Suna Brand, B. Jacobs, H. Taljaard-Swart
ABSTRACT The purpose of the study was to explore the motivational drivers and barriers that influence consumers' participation in three online collaborative clothing consumption models (i.e. renting, swapping and buying second-hand clothing). A survey was used to collect primary data from South African consumers (n = 766) aged 19 years and older, who shopped online. Exploratory and confirmatory factor analyses were performed to uncover the factors influencing participation in the three models. Subsequently, three multiple regression models determined which drivers and barriers influenced the particular collaborative clothing consumption model. A collaborative lifestyle was the only driver for renting while swapping was positively affected by hedonic dimensions, collaborative lifestyle and economic benefits, and negatively impacted by hygiene issues, unfamiliarity with the concept and materialism. Motivational drivers for buying second-hand clothing were hedonic dimensions, environmental benefits, and economic benefits, while hygiene issues, unfamiliarity with the concept, online trust issues, and materialism prohibited second-hand buying.
{"title":"I rent, swap or buy second-hand – comparing antecedents for online collaborative clothing consumption models","authors":"Suna Brand, B. Jacobs, H. Taljaard-Swart","doi":"10.1080/17543266.2023.2180541","DOIUrl":"https://doi.org/10.1080/17543266.2023.2180541","url":null,"abstract":"ABSTRACT\u0000 The purpose of the study was to explore the motivational drivers and barriers that influence consumers' participation in three online collaborative clothing consumption models (i.e. renting, swapping and buying second-hand clothing). A survey was used to collect primary data from South African consumers (n = 766) aged 19 years and older, who shopped online. Exploratory and confirmatory factor analyses were performed to uncover the factors influencing participation in the three models. Subsequently, three multiple regression models determined which drivers and barriers influenced the particular collaborative clothing consumption model. A collaborative lifestyle was the only driver for renting while swapping was positively affected by hedonic dimensions, collaborative lifestyle and economic benefits, and negatively impacted by hygiene issues, unfamiliarity with the concept and materialism. Motivational drivers for buying second-hand clothing were hedonic dimensions, environmental benefits, and economic benefits, while hygiene issues, unfamiliarity with the concept, online trust issues, and materialism prohibited second-hand buying.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"1 1","pages":"275 - 287"},"PeriodicalIF":0.0,"publicationDate":"2023-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76626986","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-22DOI: 10.1080/17543266.2023.2190167
S. Lee, Ian R. Mull, L. Agnew
ABSTRACT Social media and social media education has permeated fashion merchandising programmes. At the same time, social media influencers have become an essential marketing and advertising strategy for fashion brands to reach consumers. Traditional educational models, such as classroom lectures and textbooks help expose students to theoretical learning outcomes, but they can lack real-world applications, problem-solving, and self-reflection. Therefore, this paper introduces an experiential learning project that provides students real-world applications regarding social media influencer marketing as ‘lived experiences’. Specifically, the project provided students with an opportunity to become an Instagram influencer by creating unique and engaging content for cotton fibres and textiles. An experiential learning model was used as the framework for this project and assisted in the creation of a student competition. Through the project’s four-stage process, students demonstrated positive learning outcomes, skills, and knowledge relevant to social media, social media influencers, and fashion marketing.
{"title":"Teaching effective Instagram marketing strategies using an experiential learning project for cotton fibres and textiles","authors":"S. Lee, Ian R. Mull, L. Agnew","doi":"10.1080/17543266.2023.2190167","DOIUrl":"https://doi.org/10.1080/17543266.2023.2190167","url":null,"abstract":"ABSTRACT Social media and social media education has permeated fashion merchandising programmes. At the same time, social media influencers have become an essential marketing and advertising strategy for fashion brands to reach consumers. Traditional educational models, such as classroom lectures and textbooks help expose students to theoretical learning outcomes, but they can lack real-world applications, problem-solving, and self-reflection. Therefore, this paper introduces an experiential learning project that provides students real-world applications regarding social media influencer marketing as ‘lived experiences’. Specifically, the project provided students with an opportunity to become an Instagram influencer by creating unique and engaging content for cotton fibres and textiles. An experiential learning model was used as the framework for this project and assisted in the creation of a student competition. Through the project’s four-stage process, students demonstrated positive learning outcomes, skills, and knowledge relevant to social media, social media influencers, and fashion marketing.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"22 1","pages":"288 - 295"},"PeriodicalIF":0.0,"publicationDate":"2023-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84426412","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-16DOI: 10.1080/17543266.2023.2173309
J. S. Ji, Yhe-Young Lee
ABSTRACT The purpose of this study is to analyse the cultural meanings embedded in Korean fashion designers’ works and broaden the scope of fashion design analysis methods by applying Greimas’ model for the generative trajectory of meaning. Greimas’ model is built on three levels: deep level, surface level, and expression level. To conduct the study, 11 Korean fashion designers were selected and 1324 of their designs were analysed. First, the seme analysis at the expression level was conducted. Second, at the surface level, the episememes were drawn. At the deep level, aesthetic features of episememes resulted in the extraction of sublimity and humour analysed from most of the Korean fashion designers’ works. Mut was interpreted as a cultural meaning embedded in the sublimity and humour of the Korean fashion designers’ works.
{"title":"A case study on fashion design analysis applying Greimas’ model for the generative trajectory of meaning","authors":"J. S. Ji, Yhe-Young Lee","doi":"10.1080/17543266.2023.2173309","DOIUrl":"https://doi.org/10.1080/17543266.2023.2173309","url":null,"abstract":"ABSTRACT The purpose of this study is to analyse the cultural meanings embedded in Korean fashion designers’ works and broaden the scope of fashion design analysis methods by applying Greimas’ model for the generative trajectory of meaning. Greimas’ model is built on three levels: deep level, surface level, and expression level. To conduct the study, 11 Korean fashion designers were selected and 1324 of their designs were analysed. First, the seme analysis at the expression level was conducted. Second, at the surface level, the episememes were drawn. At the deep level, aesthetic features of episememes resulted in the extraction of sublimity and humour analysed from most of the Korean fashion designers’ works. Mut was interpreted as a cultural meaning embedded in the sublimity and humour of the Korean fashion designers’ works.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"1919 1","pages":"257 - 265"},"PeriodicalIF":0.0,"publicationDate":"2023-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87727812","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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