Pub Date : 2023-02-06DOI: 10.1080/17543266.2023.2173310
Kendra Lapolla, Lauren Copeland
ABSTRACT Students who are highly collaborative continue to gain value in the workplace. It is imperative then for higher education to cultivate collaborative students through learning environments that foster teamwork, critical thinking, communication, and creative problem solving. The researchers used a project-based assignment to illustrate an active learning approach where collaboration between 40 senior fashion merchandising and design students was implemented in a capstone course. A post project survey was conducted at the end of the semester through the online platform Qualtrics. Findings from this project illustrated how student learning was positively impacted and could be replicated in other collaborative learning environments. Students strengthened communication skills with those outside of their close discipline and practiced negotiation skills between varied disciplines to create a cohesive apparel collection. Students were able to acquire a wider understanding of their specialised roles within the fashion industry through an applied real-world project.
{"title":"Industry scenarios in the classroom: A case for design and merchandising student collaboration","authors":"Kendra Lapolla, Lauren Copeland","doi":"10.1080/17543266.2023.2173310","DOIUrl":"https://doi.org/10.1080/17543266.2023.2173310","url":null,"abstract":"ABSTRACT Students who are highly collaborative continue to gain value in the workplace. It is imperative then for higher education to cultivate collaborative students through learning environments that foster teamwork, critical thinking, communication, and creative problem solving. The researchers used a project-based assignment to illustrate an active learning approach where collaboration between 40 senior fashion merchandising and design students was implemented in a capstone course. A post project survey was conducted at the end of the semester through the online platform Qualtrics. Findings from this project illustrated how student learning was positively impacted and could be replicated in other collaborative learning environments. Students strengthened communication skills with those outside of their close discipline and practiced negotiation skills between varied disciplines to create a cohesive apparel collection. Students were able to acquire a wider understanding of their specialised roles within the fashion industry through an applied real-world project.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"44 1","pages":"266 - 274"},"PeriodicalIF":0.0,"publicationDate":"2023-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79293500","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-03DOI: 10.1080/17543266.2022.2158237
Chanmi Hwang, A. Ghalachyan, Serena Song
ABSTRACT The purpose of this study was to explore how the new virtual learning environment has influenced apparel and textiles students’ learning experiences during the COVID-19 pandemic. The study aimed to explore 1) the positive and negative effects of the new virtual learning environment on academic learning, 2) students’ perceptions of online learning tools and 3) students’ perceptions in regard to their employment prospects after graduation and their career in the apparel industry. The results revealed that motivation was a major factor that influenced students to engage in learning in a virtual learning environment. Students found synchronous lectures, guest speakers, and recordings of synchronous lectures to be effective and enhance their sense of social belonging and their motivation. Students also perceived that the job market would be more competitive, and they were underprepared for employment. Suggestions are made for instructors to help increase students’ motivation to learn in a virtual environment.
{"title":"Exploring student experiences with a virtual learning environment in an apparel and textiles curriculum during the COVID-19 pandemic","authors":"Chanmi Hwang, A. Ghalachyan, Serena Song","doi":"10.1080/17543266.2022.2158237","DOIUrl":"https://doi.org/10.1080/17543266.2022.2158237","url":null,"abstract":"ABSTRACT\u0000 The purpose of this study was to explore how the new virtual learning environment has influenced apparel and textiles students’ learning experiences during the COVID-19 pandemic. The study aimed to explore 1) the positive and negative effects of the new virtual learning environment on academic learning, 2) students’ perceptions of online learning tools and 3) students’ perceptions in regard to their employment prospects after graduation and their career in the apparel industry. The results revealed that motivation was a major factor that influenced students to engage in learning in a virtual learning environment. Students found synchronous lectures, guest speakers, and recordings of synchronous lectures to be effective and enhance their sense of social belonging and their motivation. Students also perceived that the job market would be more competitive, and they were underprepared for employment. Suggestions are made for instructors to help increase students’ motivation to learn in a virtual environment.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"44 1","pages":"247 - 256"},"PeriodicalIF":0.0,"publicationDate":"2023-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89202510","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-26DOI: 10.1080/17543266.2022.2140362
A. Binhajib, E. McKinney, R. Eike
ABSTRACT Virtual reality (VR) is an emerging technology in garment design that has demonstrated promising student achievement results (Wyss et al., 2014 [Cotton Island: Students’ learning motivation using a virtual world. Decision Sciences Journal of Innovative Education, 12(3), 219–232]). When educators and institutions adopt new technologies, they need to consider how the unfamiliar technology will affect student’s self-efficacy levels and to design lesson plans accordingly. Therefore, the purpose of this initial study is to examine students’ self-efficacy levels toward the adoption of VR as a design sketching tool. A multiple case study design was employed in this study. Eight undergraduate Apparel Design students enrolled in an Apparel Design course constituted the sample. Data were collected using a self-efficacy scale, and open-ended questions. The data examined levels of self-efficacy in VR use as well as factors that impacted those levels. The findings failed to show differences among factors that influence students’ self-efficacy in VR usage at each self-efficacy level. Based on the findings, research propositions were confirmed or modified, or were additionally proposed.
{"title":"Examining apparel design students’ self-efficacy towards using virtual reality in the design process","authors":"A. Binhajib, E. McKinney, R. Eike","doi":"10.1080/17543266.2022.2140362","DOIUrl":"https://doi.org/10.1080/17543266.2022.2140362","url":null,"abstract":"ABSTRACT Virtual reality (VR) is an emerging technology in garment design that has demonstrated promising student achievement results (Wyss et al., 2014 [Cotton Island: Students’ learning motivation using a virtual world. Decision Sciences Journal of Innovative Education, 12(3), 219–232]). When educators and institutions adopt new technologies, they need to consider how the unfamiliar technology will affect student’s self-efficacy levels and to design lesson plans accordingly. Therefore, the purpose of this initial study is to examine students’ self-efficacy levels toward the adoption of VR as a design sketching tool. A multiple case study design was employed in this study. Eight undergraduate Apparel Design students enrolled in an Apparel Design course constituted the sample. Data were collected using a self-efficacy scale, and open-ended questions. The data examined levels of self-efficacy in VR use as well as factors that impacted those levels. The findings failed to show differences among factors that influence students’ self-efficacy in VR usage at each self-efficacy level. Based on the findings, research propositions were confirmed or modified, or were additionally proposed.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"14 1","pages":"175 - 185"},"PeriodicalIF":0.0,"publicationDate":"2022-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78817241","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-19DOI: 10.1080/17543266.2022.2155254
Eundeok Kim
ABSTRACT In order to offer students a thorough understanding of the complexity of trend analysis and forecasting and prepare them to be socially responsible citizens and professionals, the author developed an industry-academic collaboration and problem-based service-learning project for a Trend Analysis and Forecasting course. The purpose of this study was first, to explore the characteristics of problem-based service learning; second, to propose a problem-based service-learning model to guide its implementation into a learning exercise; and third, to present a case study of a problem-based service-learning project with industry-academic collaboration that was systemically implemented into a course and discuss its outcomes. Students’ participation in the project developed their sense of civic responsibility and critical-thinking skills while enhancing their discipline-specific learning. This study will help educators better understand problem-based service learning as a viable pedagogical approach and inspire them to effectively implement it into a curriculum.
{"title":"Industry-academic collaboration and problem-based service learning implemented into a trend analysis and forecasting course","authors":"Eundeok Kim","doi":"10.1080/17543266.2022.2155254","DOIUrl":"https://doi.org/10.1080/17543266.2022.2155254","url":null,"abstract":"ABSTRACT In order to offer students a thorough understanding of the complexity of trend analysis and forecasting and prepare them to be socially responsible citizens and professionals, the author developed an industry-academic collaboration and problem-based service-learning project for a Trend Analysis and Forecasting course. The purpose of this study was first, to explore the characteristics of problem-based service learning; second, to propose a problem-based service-learning model to guide its implementation into a learning exercise; and third, to present a case study of a problem-based service-learning project with industry-academic collaboration that was systemically implemented into a course and discuss its outcomes. Students’ participation in the project developed their sense of civic responsibility and critical-thinking skills while enhancing their discipline-specific learning. This study will help educators better understand problem-based service learning as a viable pedagogical approach and inspire them to effectively implement it into a curriculum.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"32 1","pages":"234 - 245"},"PeriodicalIF":0.0,"publicationDate":"2022-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77209185","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-08DOI: 10.1080/17543266.2022.2154396
Julia Wilfling, G. Havenith, Margherita Raccuglia, S. Hodder
ABSTRACT The lack of sensorial input in the e-commerce domain impairs consumers’ online apparel purchases. Therefore, it is important to identify possible compensatory cues to present the ‘feel’ of a garment in an enhanced way. This study investigates how visual interpretation of the feel of fabrics is related to the actual feel. Haptic textile attributes of seven fabric swatches were quantified in an online questionnaire (part I), simulating an online shopping experience. Separately, a physical assessment of samples mailed to participants (part II), simulating an in-person shopping experience, was performed. Part I and II comprised 20 participants each. No robust significant difference was found between sex. The comparison of the visual only and the visual-haptic assessment showed higher variability and lower scores of the haptic attributes in the visual only session. Especially textile surface structure related haptic attributes could not be conveyed visually and needed tactile sensory input to assess.
{"title":"Can you see the feel? The absence of tactile cues in clothing e-commerce impairs consumer decision making","authors":"Julia Wilfling, G. Havenith, Margherita Raccuglia, S. Hodder","doi":"10.1080/17543266.2022.2154396","DOIUrl":"https://doi.org/10.1080/17543266.2022.2154396","url":null,"abstract":"ABSTRACT The lack of sensorial input in the e-commerce domain impairs consumers’ online apparel purchases. Therefore, it is important to identify possible compensatory cues to present the ‘feel’ of a garment in an enhanced way. This study investigates how visual interpretation of the feel of fabrics is related to the actual feel. Haptic textile attributes of seven fabric swatches were quantified in an online questionnaire (part I), simulating an online shopping experience. Separately, a physical assessment of samples mailed to participants (part II), simulating an in-person shopping experience, was performed. Part I and II comprised 20 participants each. No robust significant difference was found between sex. The comparison of the visual only and the visual-haptic assessment showed higher variability and lower scores of the haptic attributes in the visual only session. Especially textile surface structure related haptic attributes could not be conveyed visually and needed tactile sensory input to assess.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"44 1","pages":"224 - 233"},"PeriodicalIF":0.0,"publicationDate":"2022-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77351179","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-30DOI: 10.1080/17543266.2022.2150447
Nívea das Virgens, Susana Silva, Erika Laranjeira
ABSTRACT The Textile and Clothing Industry plays a key role in the world’s economy. Over the last decades, increasing consumption and the emergence of ‘Fast Fashion’ made this sector one of the most harmful to the environment. The effects are felt over the entire life cycle of garments. This article focuses on the possible contribution of second-hand sales to reduce the negative environmental impacts in the context of a circular economy. By using the case study of Humana, a second-hand store, this article analyses the positive effects of clothing reuse on the environment, applying a mathematical model. From 2016 to 2020, Humana sold 1426 tons of garments in Portugal, saving 18,574,473 kg of CO2eq emissions, 80,342,082 m3 of water consumption, and 121,941 MWh of energy consumption. However, results also show a low percentage of sales when compared to collected items. Improvement in second-hand clothing markets is necessary for Portugal, and policy promotion could be useful.
{"title":"Applications of the circular economy to the second-hand textile and clothing market: the case of Humana in Portugal","authors":"Nívea das Virgens, Susana Silva, Erika Laranjeira","doi":"10.1080/17543266.2022.2150447","DOIUrl":"https://doi.org/10.1080/17543266.2022.2150447","url":null,"abstract":"ABSTRACT The Textile and Clothing Industry plays a key role in the world’s economy. Over the last decades, increasing consumption and the emergence of ‘Fast Fashion’ made this sector one of the most harmful to the environment. The effects are felt over the entire life cycle of garments. This article focuses on the possible contribution of second-hand sales to reduce the negative environmental impacts in the context of a circular economy. By using the case study of Humana, a second-hand store, this article analyses the positive effects of clothing reuse on the environment, applying a mathematical model. From 2016 to 2020, Humana sold 1426 tons of garments in Portugal, saving 18,574,473 kg of CO2eq emissions, 80,342,082 m3 of water consumption, and 121,941 MWh of energy consumption. However, results also show a low percentage of sales when compared to collected items. Improvement in second-hand clothing markets is necessary for Portugal, and policy promotion could be useful.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"29 1","pages":"214 - 223"},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74273307","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-30DOI: 10.1080/17543266.2022.2142677
Pantxika Ospital, Dimitri Masson, Cédrick Béler, J. Legardeur
ABSTRACT In the textile industry, corporate transparency does not provide information about products that would allow customers to make informed purchases. Based on a literature review, the concept of product transparency is defined as the disclosure of information concerning a specific product about traceability and sustainability conditions for the supplier, as well as the entire lifecycle and the buying firm's purchasing practices. A field study in the current fashion landscape evaluated the situation of actual practices concerning transparency and compared information available online and in-store regarding both product transparency and corporate transparency. The information available at the time of purchase is limited and even more so on the internet. An experiment with a brand to create a customer information model for a specific product focuses on the importance of traceability for gathering the information necessary. The authors discuss the necessity of centralising information in a Digital Product Passport for greater transparency.
{"title":"Toward product transparency: communicating traceability information to consumers","authors":"Pantxika Ospital, Dimitri Masson, Cédrick Béler, J. Legardeur","doi":"10.1080/17543266.2022.2142677","DOIUrl":"https://doi.org/10.1080/17543266.2022.2142677","url":null,"abstract":"ABSTRACT In the textile industry, corporate transparency does not provide information about products that would allow customers to make informed purchases. Based on a literature review, the concept of product transparency is defined as the disclosure of information concerning a specific product about traceability and sustainability conditions for the supplier, as well as the entire lifecycle and the buying firm's purchasing practices. A field study in the current fashion landscape evaluated the situation of actual practices concerning transparency and compared information available online and in-store regarding both product transparency and corporate transparency. The information available at the time of purchase is limited and even more so on the internet. An experiment with a brand to create a customer information model for a specific product focuses on the importance of traceability for gathering the information necessary. The authors discuss the necessity of centralising information in a Digital Product Passport for greater transparency.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"83 1","pages":"186 - 197"},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89850815","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-30DOI: 10.1080/17543266.2022.2103591
J. Tepe, Saina Koohnavard
ABSTRACT Collaborations between fashion and digital game design practitioners are intended to provide new fashion-related experiences in digital worlds, yet often result in garment designs that resemble physical equivalents rather than constituting innovative experiences. This research aimed to investigate possible criteria for developing digital design practices in higher education in fashion design that are informed by industry experts’ experiences of fashion and digital game design. Specialists from both industries were interviewed to investigate how fashion design practices can create meaningful content for digital worlds. The findings suggest that fashion design practitioners in higher-education need to better understand the technical and socio-dynamic peculiarities of digital worlds to create meaningful fashion-related outcomes, rather than recreating physical fashion in the digital realm. The findings further suggest that fashion designers would benefit from learning about digital software, tools, and methods that are shared by digital-native design disciplines to allow for connected workflows.
{"title":"Fashion and game design as hybrid practices: approaches in education to creating fashion-related experiences in digital worlds","authors":"J. Tepe, Saina Koohnavard","doi":"10.1080/17543266.2022.2103591","DOIUrl":"https://doi.org/10.1080/17543266.2022.2103591","url":null,"abstract":"ABSTRACT\u0000 Collaborations between fashion and digital game design practitioners are intended to provide new fashion-related experiences in digital worlds, yet often result in garment designs that resemble physical equivalents rather than constituting innovative experiences. This research aimed to investigate possible criteria for developing digital design practices in higher education in fashion design that are informed by industry experts’ experiences of fashion and digital game design. Specialists from both industries were interviewed to investigate how fashion design practices can create meaningful content for digital worlds. The findings suggest that fashion design practitioners in higher-education need to better understand the technical and socio-dynamic peculiarities of digital worlds to create meaningful fashion-related outcomes, rather than recreating physical fashion in the digital realm. The findings further suggest that fashion designers would benefit from learning about digital software, tools, and methods that are shared by digital-native design disciplines to allow for connected workflows.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"8 1","pages":"37 - 45"},"PeriodicalIF":0.0,"publicationDate":"2022-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91141420","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-25DOI: 10.1080/17543266.2022.2136251
Y. Lee
ABSTRACT This study examined how sustainable fashion bag products attracted Korean consumers in their 20s and 30s. To explore the attributes, motivations, and values related to the consumption of these products, this study used a means-end hierarchy theory approach that links these products and the personal values gathered from 11 in-depth interviews. The results showed four types of patterns within the means-end hierarchy value map: (1) financial, (2) self-concept, (3) social, and (4) environmental consciousness. Seven attributes, 14 consequences, and five values were identified from the attributes, consequences, and values models. This study contributes to the understanding of the features of emerging consumers’ consumption of sustainable fashion bag products and provides an idea of future strategies for successful sustainable bag brands.
{"title":"Exploring the value of sustainable fashion products among young Korean consumers","authors":"Y. Lee","doi":"10.1080/17543266.2022.2136251","DOIUrl":"https://doi.org/10.1080/17543266.2022.2136251","url":null,"abstract":"ABSTRACT This study examined how sustainable fashion bag products attracted Korean consumers in their 20s and 30s. To explore the attributes, motivations, and values related to the consumption of these products, this study used a means-end hierarchy theory approach that links these products and the personal values gathered from 11 in-depth interviews. The results showed four types of patterns within the means-end hierarchy value map: (1) financial, (2) self-concept, (3) social, and (4) environmental consciousness. Seven attributes, 14 consequences, and five values were identified from the attributes, consequences, and values models. This study contributes to the understanding of the features of emerging consumers’ consumption of sustainable fashion bag products and provides an idea of future strategies for successful sustainable bag brands.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"2003 1","pages":"152 - 163"},"PeriodicalIF":0.0,"publicationDate":"2022-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80227562","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-09DOI: 10.1080/17543266.2022.2129462
Ally Botwinick, Shengua Lu
ABSTRACT This study explored U.S. retailers’ unique merchandising strategies for recycled clothing based on a logistic regression analysis of 16,000 Stock keeping Units of apparel items sold in the U.S. retail market from 2018 to 2021. The statistical analysis shows that U.S. retailers adopt distinct product assortment strategies for clothing made from recycled materials in terms of colours, design patterns, and product categories, compared with regular new clothing. Also, U.S. retailers were statistically more likely to price recycled clothing lower than the market average but more likely to target them for the luxury and premium market segments. The study's findings create timely new knowledge about the business aspects of clothing circularity and reveal the necessity of improving recycling technologies and changing consumers’ perceptions of recycled clothing's values.
{"title":"Explore U.S. retailers’ merchandising strategies for clothing made from recycled textile materials","authors":"Ally Botwinick, Shengua Lu","doi":"10.1080/17543266.2022.2129462","DOIUrl":"https://doi.org/10.1080/17543266.2022.2129462","url":null,"abstract":"ABSTRACT This study explored U.S. retailers’ unique merchandising strategies for recycled clothing based on a logistic regression analysis of 16,000 Stock keeping Units of apparel items sold in the U.S. retail market from 2018 to 2021. The statistical analysis shows that U.S. retailers adopt distinct product assortment strategies for clothing made from recycled materials in terms of colours, design patterns, and product categories, compared with regular new clothing. Also, U.S. retailers were statistically more likely to price recycled clothing lower than the market average but more likely to target them for the luxury and premium market segments. The study's findings create timely new knowledge about the business aspects of clothing circularity and reveal the necessity of improving recycling technologies and changing consumers’ perceptions of recycled clothing's values.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"1 1","pages":"131 - 140"},"PeriodicalIF":0.0,"publicationDate":"2022-10-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74908306","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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