Pub Date : 2023-11-08DOI: 10.1080/17543266.2023.2275033
Kasey Hatch, Kristina Brubacher, Simeon Gill, Anura Fernando
The aim of this study was to evaluate the suitability of current sizing systems adopted by brands, for an athletic female population and try to identify areas of improvement in current sizing and grading methods used. This information can be used to engineer accurately fitting lower-body sports compression leggings for the target demographic. Size and shape data of sixty-three athletic females was collected using 3D body scanning. The data was compared to size charts of three commercially available sports compression leggings manufactured by different brands as well as Alvanon's UK sizing and grading standards. Results show that athletic females are not catered for by current products. 28 women (44.44%) fell between sizes for at least one measurement across the three brands. Participant's measurements indicate differing body shapes to the standard ‘hourglass’ shape presented by the Alvanon UK sizing standards, used by companies as a basis for their sizing systems.
{"title":"Using advances in technology to develop sizing methodology for women’s sports compression garments","authors":"Kasey Hatch, Kristina Brubacher, Simeon Gill, Anura Fernando","doi":"10.1080/17543266.2023.2275033","DOIUrl":"https://doi.org/10.1080/17543266.2023.2275033","url":null,"abstract":"The aim of this study was to evaluate the suitability of current sizing systems adopted by brands, for an athletic female population and try to identify areas of improvement in current sizing and grading methods used. This information can be used to engineer accurately fitting lower-body sports compression leggings for the target demographic. Size and shape data of sixty-three athletic females was collected using 3D body scanning. The data was compared to size charts of three commercially available sports compression leggings manufactured by different brands as well as Alvanon's UK sizing and grading standards. Results show that athletic females are not catered for by current products. 28 women (44.44%) fell between sizes for at least one measurement across the three brands. Participant's measurements indicate differing body shapes to the standard ‘hourglass’ shape presented by the Alvanon UK sizing standards, used by companies as a basis for their sizing systems.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"20 S2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135340407","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-03DOI: 10.1080/17543266.2023.2277259
Elena E. Karpova, Nancy N. Hodges, Farhan Haque, Farimah Bayat
ABSTRACTThis study examined students’ knowledge of the environmental impact of cotton and polyester along with their intentions to use them for producing apparel. This is the first study to measure both objective and subjective environmental knowledge among students as future industry professionals. A survey was completed by 39 apparel students in the U.S. before and after a four-part project. Results demonstrate that students’ objective and subjective knowledge increased significantly after the project. Students demonstrated greater knowledge and types of facts about the environmental impact of cotton and polyester apparel after completing the project (objective knowledge). Moreover, students believed that after the project they knew more about the topic (subjective knowledge). Although intentions to use cotton or polyester fibres did not change for the total sample, there were important differences depending on the assigned position represented in a class debate conducted during the project. The results have important implications for educators.KEYWORDS: Objective knowledgesubjective knowledgecottonpolyesterenvironmental impact Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationFundingThis work was supported by Cotton Incorporated .
{"title":"Increasing objective and subjective knowledge of the environmental impact of cotton and polyester apparel: implications for educating future industry professionals","authors":"Elena E. Karpova, Nancy N. Hodges, Farhan Haque, Farimah Bayat","doi":"10.1080/17543266.2023.2277259","DOIUrl":"https://doi.org/10.1080/17543266.2023.2277259","url":null,"abstract":"ABSTRACTThis study examined students’ knowledge of the environmental impact of cotton and polyester along with their intentions to use them for producing apparel. This is the first study to measure both objective and subjective environmental knowledge among students as future industry professionals. A survey was completed by 39 apparel students in the U.S. before and after a four-part project. Results demonstrate that students’ objective and subjective knowledge increased significantly after the project. Students demonstrated greater knowledge and types of facts about the environmental impact of cotton and polyester apparel after completing the project (objective knowledge). Moreover, students believed that after the project they knew more about the topic (subjective knowledge). Although intentions to use cotton or polyester fibres did not change for the total sample, there were important differences depending on the assigned position represented in a class debate conducted during the project. The results have important implications for educators.KEYWORDS: Objective knowledgesubjective knowledgecottonpolyesterenvironmental impact Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationFundingThis work was supported by Cotton Incorporated .","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"31 30","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135818743","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-02DOI: 10.1080/17543266.2023.2269196
Jae Min Lee
ABSTRACTCommunication methods in fashion design have changed with the emergence of various devices and media in the digital environment, and combining fashion design with AI, IoT, and AR has increased in the wake of the 4th Industrial Revolution. This causes an expansion of fashion design, and interactive digital communication fashion design extends bodily experience from physical reality to virtual space. This study aimed to identify the experiential characteristics of physical reality, virtual reality, and interface for interactive digital communication and develop a measurement scale for each space. It used a Delphi method collecting opinions from industry, academic, and government experts through a questionnaire. The research findings offer a tool for measuring the characteristics of interactive digital communication fashion design experiences that allow a better understanding of the significance of the communication type in each space.KEYWORDS: Interactive digital communication fashionmeasurement tool developmentphysical realityvirtual realityinterface Disclosure statementNo potential conflict of interest was reported by the author(s).
{"title":"Characteristics of physical reality, virtual reality, and interface in interactive digital communication experience","authors":"Jae Min Lee","doi":"10.1080/17543266.2023.2269196","DOIUrl":"https://doi.org/10.1080/17543266.2023.2269196","url":null,"abstract":"ABSTRACTCommunication methods in fashion design have changed with the emergence of various devices and media in the digital environment, and combining fashion design with AI, IoT, and AR has increased in the wake of the 4th Industrial Revolution. This causes an expansion of fashion design, and interactive digital communication fashion design extends bodily experience from physical reality to virtual space. This study aimed to identify the experiential characteristics of physical reality, virtual reality, and interface for interactive digital communication and develop a measurement scale for each space. It used a Delphi method collecting opinions from industry, academic, and government experts through a questionnaire. The research findings offer a tool for measuring the characteristics of interactive digital communication fashion design experiences that allow a better understanding of the significance of the communication type in each space.KEYWORDS: Interactive digital communication fashionmeasurement tool developmentphysical realityvirtual realityinterface Disclosure statementNo potential conflict of interest was reported by the author(s).","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"84 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135933063","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-20DOI: 10.1080/17543266.2023.2260829
Simeon Gill, Hailah Al Houf, Steve Hayes, Jo Conlon
The parametric and traditional CAD approaches are fundamental for pattern construction. This paper empirically analyses their geometric data entry, construction space, methods, workflow, and outputs, highlighting differences between the two. The results show that the traditional approach offers faster data entry but lacks editability, while the parametric approach prioritizes data modification efficiency despite requiring more time for initial entry. The traditional approach allows quicker construction but becomes time-consuming for significant pattern changes, whereas the parametric approach, although slower to construct, offers editable blocks for efficient modification. The parametric approach captures both geometric shapes and block logic, in contrast to the traditional approach's focus solely on geometric shapes. The parametric approach supports the creation of custom garments, reducing waste and promoting sustainability, while the traditional approach leads to static blocks necessitating recreation for each new wearer. Accordingly, educational institutions should spearhead the transition to the parametric approach.
{"title":"Evolving pattern practice, from traditional patterns to bespoke parametric blocks","authors":"Simeon Gill, Hailah Al Houf, Steve Hayes, Jo Conlon","doi":"10.1080/17543266.2023.2260829","DOIUrl":"https://doi.org/10.1080/17543266.2023.2260829","url":null,"abstract":"The parametric and traditional CAD approaches are fundamental for pattern construction. This paper empirically analyses their geometric data entry, construction space, methods, workflow, and outputs, highlighting differences between the two. The results show that the traditional approach offers faster data entry but lacks editability, while the parametric approach prioritizes data modification efficiency despite requiring more time for initial entry. The traditional approach allows quicker construction but becomes time-consuming for significant pattern changes, whereas the parametric approach, although slower to construct, offers editable blocks for efficient modification. The parametric approach captures both geometric shapes and block logic, in contrast to the traditional approach's focus solely on geometric shapes. The parametric approach supports the creation of custom garments, reducing waste and promoting sustainability, while the traditional approach leads to static blocks necessitating recreation for each new wearer. Accordingly, educational institutions should spearhead the transition to the parametric approach.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135569425","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose: The study sought to achieve sustainability in the fashion industry through the redesign of outfits for some selected evening gowns.
Methodology: The study adopted a desktop methodology. Desk research refers to secondary data, or that which can be collected without field work. Desk research is basically involved in collecting data from existing resource; hence, it is often considered a low - cost technique compared to field work. The study relied on already- published studies, reports, and statistics. This secondary data was easily accessed through online research and the library.
Findings: The study's findings revealed statistically significant differences between the mean scores of the direction of measurement of the study sample's opinions, as well as the existence of a correlation between the mean scores of each of the axes in the proposed study's mindset scale. These outcomes prove that the fashion renewal of durable gowns is one of the ways to verify garment sustainability.
Unique Contribution to Theory, Practice and Policy: The concept of the circular fashion theory is derived from the broader concept of the circular economy, which aims to reduce waste and extend the lifespan of fashion products. The theory promotes sustainable practices such as up- cycling, refurbishing, and remanufacturing to create new value from existing garments. In other words, it encourages the reuse of materials and products to minimize waste and reduce environmental impact. In addition by applying circular fashion theory, designers can upgrade selected evening gowns by repurposing existing materials, incorporating sustainable textiles, or redesigning elements of the gowns to make them versatile and timeless. This theory encourages a shift from the linear "take-make-dispose" model to a more sustainable and circular approach. By adopting circular fashion practices, we can help create a more sustainable future for the fashion industry. Sustainability could potentially act as an argument for future studies in the fashion and design businesses. The study is expected to benefit policymakers and stakeholders in the fashion business in the Kingdom of Saudi Arabia. The study findings will be used to improve and develop the performance of fashion design sustainability. The study recommends that the adoption of effective fashion design for durable evening gowns will help achieve fashion sustainability.
{"title":"Design Upgrade of Some Selected Evening Gowns as a Sustainable Method in the Fashion Industry","authors":"Haifa El-jassera, Hassan Samia","doi":"10.47604/ijfd.2149","DOIUrl":"https://doi.org/10.47604/ijfd.2149","url":null,"abstract":"Purpose: The study sought to achieve sustainability in the fashion industry through the redesign of outfits for some selected evening gowns.
 Methodology: The study adopted a desktop methodology. Desk research refers to secondary data, or that which can be collected without field work. Desk research is basically involved in collecting data from existing resource; hence, it is often considered a low - cost technique compared to field work. The study relied on already- published studies, reports, and statistics. This secondary data was easily accessed through online research and the library.
 Findings: The study's findings revealed statistically significant differences between the mean scores of the direction of measurement of the study sample's opinions, as well as the existence of a correlation between the mean scores of each of the axes in the proposed study's mindset scale. These outcomes prove that the fashion renewal of durable gowns is one of the ways to verify garment sustainability.
 Unique Contribution to Theory, Practice and Policy: The concept of the circular fashion theory is derived from the broader concept of the circular economy, which aims to reduce waste and extend the lifespan of fashion products. The theory promotes sustainable practices such as up- cycling, refurbishing, and remanufacturing to create new value from existing garments. In other words, it encourages the reuse of materials and products to minimize waste and reduce environmental impact. In addition by applying circular fashion theory, designers can upgrade selected evening gowns by repurposing existing materials, incorporating sustainable textiles, or redesigning elements of the gowns to make them versatile and timeless. This theory encourages a shift from the linear \"take-make-dispose\" model to a more sustainable and circular approach. By adopting circular fashion practices, we can help create a more sustainable future for the fashion industry. Sustainability could potentially act as an argument for future studies in the fashion and design businesses. The study is expected to benefit policymakers and stakeholders in the fashion business in the Kingdom of Saudi Arabia. The study findings will be used to improve and develop the performance of fashion design sustainability. The study recommends that the adoption of effective fashion design for durable evening gowns will help achieve fashion sustainability.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"68 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135778912","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACTFacing the drawback of the traditional product design approach and educational courses, this study aimed to explore an innovative approach through which synthesised knowledge and skills of product design in Function (F), Aesthetics (A) and Technology (T) can be integrated into the instruction of art and design subjects in higher education. With shoe modelling as a study case, experiments with the involvement of 19 participants were conducted to test a traditional shoe design method and a FAT-integrated shoe design method in terms of efficiency, flexibility and accuracy. The results demonstrated that the FAT-integrated shoe design method was more advantages than the traditional method. The study can conclude that the FAT-integrated shoe design method can not only propel the efficiency of product design but also the quality. It can enhance the quality of higher education in art and design subjects and promote the new technology application in traditional labour-intensive industries.KEYWORDS: Footwearshoe lastFAT-integratedmodellinghigher education Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationFundingThis work was supported by Research Institutes of Leather and Footwear Industry of Wenzhou [number 202008GT03].
{"title":"FAT-integrated pedagogy: a case study of footwear product design instruction in higher education","authors":"Gaopeng Zhang, Yuping Wang, Yu Shi, Wei Wang, Mingyuan Zhong, Xiaorui Wang","doi":"10.1080/17543266.2023.2269198","DOIUrl":"https://doi.org/10.1080/17543266.2023.2269198","url":null,"abstract":"ABSTRACTFacing the drawback of the traditional product design approach and educational courses, this study aimed to explore an innovative approach through which synthesised knowledge and skills of product design in Function (F), Aesthetics (A) and Technology (T) can be integrated into the instruction of art and design subjects in higher education. With shoe modelling as a study case, experiments with the involvement of 19 participants were conducted to test a traditional shoe design method and a FAT-integrated shoe design method in terms of efficiency, flexibility and accuracy. The results demonstrated that the FAT-integrated shoe design method was more advantages than the traditional method. The study can conclude that the FAT-integrated shoe design method can not only propel the efficiency of product design but also the quality. It can enhance the quality of higher education in art and design subjects and promote the new technology application in traditional labour-intensive industries.KEYWORDS: Footwearshoe lastFAT-integratedmodellinghigher education Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationFundingThis work was supported by Research Institutes of Leather and Footwear Industry of Wenzhou [number 202008GT03].","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135883381","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-05DOI: 10.1080/17543266.2023.2261228
B. Dahunsi, H. Woelfle, N. Gagliardi, L. E. Dunne
ABSTRACTA key obstacle in personalised fashion recommendations is the challenge of capturing user physical attributes at a large scale, which limits exclusively computational methods (like machine learning) to readily available attributes whose influence on recommendation accuracy is variable. Expert advice is a potential means of identifying influential user attributes. However, individual experts often disagree or offer conflicting advice. Thus, identifying areas where expert advice is or isn't consistent, in the context of user attributes and profiling is critical. Here, we characterise the breadth of expert definitions of user attributes and profiles through an exhaustive assessment of 156 years of advice literature. Expert definitions of body colouring, shape, and personality attributes are extracted and compared. The range of attribute-value relationships and profile definitions in each domain is described, and coherence among authors for each domain is discussed.KEYWORDS: Fashion recommendationclothing recommendationfashion advicefeature engineeringuser profiles Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationFundingThis work was supported by University of Minnesota Sustainable Development Goals Initiative.; US National Science Foundation: [grant number #1715200].
{"title":"Review and synthesis of expert perspectives on user attribute and profile definitions for fashion recommendation","authors":"B. Dahunsi, H. Woelfle, N. Gagliardi, L. E. Dunne","doi":"10.1080/17543266.2023.2261228","DOIUrl":"https://doi.org/10.1080/17543266.2023.2261228","url":null,"abstract":"ABSTRACTA key obstacle in personalised fashion recommendations is the challenge of capturing user physical attributes at a large scale, which limits exclusively computational methods (like machine learning) to readily available attributes whose influence on recommendation accuracy is variable. Expert advice is a potential means of identifying influential user attributes. However, individual experts often disagree or offer conflicting advice. Thus, identifying areas where expert advice is or isn't consistent, in the context of user attributes and profiling is critical. Here, we characterise the breadth of expert definitions of user attributes and profiles through an exhaustive assessment of 156 years of advice literature. Expert definitions of body colouring, shape, and personality attributes are extracted and compared. The range of attribute-value relationships and profile definitions in each domain is described, and coherence among authors for each domain is discussed.KEYWORDS: Fashion recommendationclothing recommendationfashion advicefeature engineeringuser profiles Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationFundingThis work was supported by University of Minnesota Sustainable Development Goals Initiative.; US National Science Foundation: [grant number #1715200].","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"75 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135482240","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-05DOI: 10.1080/17543266.2023.2261023
Aleksandra Novikova, Frances Joseph, Donna Cleveland
ABSTRACTThis paper identifies and analyses current clothing options available to rock climbers in New Zealand, drawing from data collected via a survey of experienced climbers, relevant literature and a detailed design analysis of garments that are currently on the market. The study considers some of the limitations of current rock-climbing clothing and identifies issues that need to be taken into account to design more practical, responsive, sustainable clothing options for climbers. Drawing on professional design expertise in patternmaking, material selection and garment construction, this analysis is used to inform the development of more appropriate and innovative garment design strategies for rock-climbing. It also recognises the potential for novel development by employing innovations from the field of advanced textiles and apparel, in particular the integration of smart sensing technologies into garments.KEYWORDS: Rock-climbing clothinggarment designgarment analysispatternmakingsmart clothing Disclosure statementNo potential conflict of interest was reported by the author(s).Statement of ethicsResearch stages that involve human research participants are covered by the Ethics Application 21/171, approved by the Auckland University of Technology Ethics Committee (AUTEC).Data availability statementData sets associated with this paper can be requested from the corresponding author.
{"title":"Rock-climbing apparel: an analysis of current clothing options and future strategies for the design of rock-climbing clothing","authors":"Aleksandra Novikova, Frances Joseph, Donna Cleveland","doi":"10.1080/17543266.2023.2261023","DOIUrl":"https://doi.org/10.1080/17543266.2023.2261023","url":null,"abstract":"ABSTRACTThis paper identifies and analyses current clothing options available to rock climbers in New Zealand, drawing from data collected via a survey of experienced climbers, relevant literature and a detailed design analysis of garments that are currently on the market. The study considers some of the limitations of current rock-climbing clothing and identifies issues that need to be taken into account to design more practical, responsive, sustainable clothing options for climbers. Drawing on professional design expertise in patternmaking, material selection and garment construction, this analysis is used to inform the development of more appropriate and innovative garment design strategies for rock-climbing. It also recognises the potential for novel development by employing innovations from the field of advanced textiles and apparel, in particular the integration of smart sensing technologies into garments.KEYWORDS: Rock-climbing clothinggarment designgarment analysispatternmakingsmart clothing Disclosure statementNo potential conflict of interest was reported by the author(s).Statement of ethicsResearch stages that involve human research participants are covered by the Ethics Application 21/171, approved by the Auckland University of Technology Ethics Committee (AUTEC).Data availability statementData sets associated with this paper can be requested from the corresponding author.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135482812","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-29DOI: 10.1080/17543266.2023.2261019
Ju-Young M. Kang, Dooyoung Choi
ABSTRACTThe use of AI chatbot applications with social media messengers aims to shape the ‘online to offline' approach to chat-based purchases. Using a sequential mixed-methods approach, we examined customer experiences with and the uses and gratifications of AI chatbots, and the influence of customers' perceptions of service quality in AI-based customer services on favourable customer experiences, brand loyalty and purchase loyalty. Twenty-five online shoppers participated in our qualitative study, which was analysed using a thematic analysis. Subsequently, our quantitative study involving 423 online shoppers employed structural equation modelling. We identified that seeking an instant response, real-time information, fast navigation and transactions and useful advice and suggestions were the uses and gratifications of AI chatbots. Furthermore, customers’ perceptions of empathy and automated responsiveness in AI chatbots were determinants of positive customer experiences with AI-based customer services. Favourable customer experiences with AI chatbots affected brand loyalty, which in turn influenced purchase loyalty.KEYWORDS: Artificial intelligencechatbotsloyaltyservice qualityuses and gratifications Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationFundingThis work was supported by USDA National Institute of Food and Agriculture, Hatch project [HAW03536-H], managed by the College of Tropical Agriculture and Human Resources at the University of Hawai‘i at Manoa [grant number: HAW03536-H].
{"title":"Artificial intelligence-powered digital solutions in the fashion industry: a mixed-methods study on AI-based customer services","authors":"Ju-Young M. Kang, Dooyoung Choi","doi":"10.1080/17543266.2023.2261019","DOIUrl":"https://doi.org/10.1080/17543266.2023.2261019","url":null,"abstract":"ABSTRACTThe use of AI chatbot applications with social media messengers aims to shape the ‘online to offline' approach to chat-based purchases. Using a sequential mixed-methods approach, we examined customer experiences with and the uses and gratifications of AI chatbots, and the influence of customers' perceptions of service quality in AI-based customer services on favourable customer experiences, brand loyalty and purchase loyalty. Twenty-five online shoppers participated in our qualitative study, which was analysed using a thematic analysis. Subsequently, our quantitative study involving 423 online shoppers employed structural equation modelling. We identified that seeking an instant response, real-time information, fast navigation and transactions and useful advice and suggestions were the uses and gratifications of AI chatbots. Furthermore, customers’ perceptions of empathy and automated responsiveness in AI chatbots were determinants of positive customer experiences with AI-based customer services. Favourable customer experiences with AI chatbots affected brand loyalty, which in turn influenced purchase loyalty.KEYWORDS: Artificial intelligencechatbotsloyaltyservice qualityuses and gratifications Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationFundingThis work was supported by USDA National Institute of Food and Agriculture, Hatch project [HAW03536-H], managed by the College of Tropical Agriculture and Human Resources at the University of Hawai‘i at Manoa [grant number: HAW03536-H].","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135194993","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-28DOI: 10.1080/17543266.2023.2261022
Laura McAndrews
ABSTRACTThis study aims to investigate an apparel firm’s job positions within the merchandising constituency, discover the organisation of teams within the merchandising constituency, and understand the cross-functional nature of the teams. A direct approach content analysis was conducted on the case study Gap Inc. to collect and analyse 476 job postings on their career website from February to August 2021. The findings illustrated how Gap Inc. organises its internal constituencies and merchandising constituency within a brand, division, job category, and department detailing job responsibilities and cross-functional partners. Further, the findings uncover product category teams that are the core of the merchandising constituency and are structured cross-functionally. This study contributes to the knowledge of the apparel firm, specifically the identification of the cross-functional product category teams.KEYWORDS: Cross-functional teamsbehavioural theory of the apparel firmapparel jobsmerchandising constituencyapparel merchandising competency framework Disclosure statementNo potential conflict of interest was reported by the author(s).
{"title":"A content analysis to understand the cross-functional nature of the merchandising constituency in the behavioural theory of the apparel firm","authors":"Laura McAndrews","doi":"10.1080/17543266.2023.2261022","DOIUrl":"https://doi.org/10.1080/17543266.2023.2261022","url":null,"abstract":"ABSTRACTThis study aims to investigate an apparel firm’s job positions within the merchandising constituency, discover the organisation of teams within the merchandising constituency, and understand the cross-functional nature of the teams. A direct approach content analysis was conducted on the case study Gap Inc. to collect and analyse 476 job postings on their career website from February to August 2021. The findings illustrated how Gap Inc. organises its internal constituencies and merchandising constituency within a brand, division, job category, and department detailing job responsibilities and cross-functional partners. Further, the findings uncover product category teams that are the core of the merchandising constituency and are structured cross-functionally. This study contributes to the knowledge of the apparel firm, specifically the identification of the cross-functional product category teams.KEYWORDS: Cross-functional teamsbehavioural theory of the apparel firmapparel jobsmerchandising constituencyapparel merchandising competency framework Disclosure statementNo potential conflict of interest was reported by the author(s).","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135386186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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