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Competition and coordination in online and offline hotel distribution channels under commission override model 佣金覆盖模式下酒店线上线下分销渠道的竞争与协调
Q4 Economics, Econometrics and Finance Pub Date : 2015-06-24 DOI: 10.1504/IJRM.2015.070007
Peng Liao, Fei Ye, G. Tayi, Xiande Zhao
We consider a hotel distribution system in which a hotel sells rooms through both its own offline channel and Online-Travel-Agency's (OTA) online channel. In particular, we consider a commonly used allocation scheme in the hotel industry: Commission Override Model (COM), which uses both wholesale contract and consignment contract to sell hotel rooms. In essence, under the wholesale contract OTA 'earns' allotments of rooms after it purchases them; while under the consignment contract the hotel decides on the consignment quantity and retains ownership of the rooms. In contrast to COM, in the traditional Pure Merchant Model (PMM), the revenue from unsold online rooms is permanently lost. We formulate the game model and characterize equilibrium. The results show that COM contract can always improve the hotel's profit in comparison to PMM, and COM is an effective tool to achieve Pareto Improvement with high commission rate and large demand variance.
我们考虑一个酒店分销系统,其中酒店通过自己的线下渠道和在线旅行社(OTA)的在线渠道销售客房。特别地,我们考虑了酒店行业中常用的分配方案:佣金覆盖模型(COM),它同时使用批发合同和寄售合同来销售酒店房间。本质上,根据批发合同,在线旅行社在购买客房后“赚取”客房分配;而在寄售合同下,酒店决定寄售数量并保留客房的所有权。与COM相比,在传统的纯商家模式(PMM)中,未售出的在线客房的收入将永久损失。我们制定了博弈模型并描述了均衡。结果表明,与PMM相比,COM合同总是能够提高酒店的利润,COM是实现高佣金率和大需求方差的帕累托改进的有效工具。
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引用次数: 11
A logarithmic goal programming approach to develop the utility function for a railway travel 用对数目标规划方法求解铁路出行效用函数
Q4 Economics, Econometrics and Finance Pub Date : 2015-06-24 DOI: 10.1504/ijrm.2015.070001
Goutam Dutta, Priyanko Ghosh, A. Kaul
Railway passengers are in a dilemma to choose the best train among several alternatives available in a particular route. A relative comparison of competing railways helps the passenger to make an informed choice before the actual travel. In this paper we develop a utility model for a railway travel based on the important attributes. We carry out an analysis on the competing railways for a particular route and calculate the utility score of each train route. The passengers benefit as they are aware of the relative ranking of a particular train on a particular route before they make their choice and the railways benefit as they are able to estimate the market share of each service using a multinomial logit choice model.
铁路乘客在一条特定路线上的几种可供选择的列车中选择最好的列车时处于两难境地。相互竞争的铁路的相对比较有助于乘客在实际旅行之前做出明智的选择。本文开发了一种基于重要属性的铁路旅行实用新型。我们对某一特定路线的竞争铁路进行了分析,并计算了每条列车路线的效用得分。乘客受益,因为他们知道特定列车在特定路线上的相对排名,然后才做出选择,铁路公司受益,因为他们能够使用多项logit选择模型估计每种服务的市场份额。
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引用次数: 2
Purposeful underestimation of demands for the airline seat allocation with incomplete information 不完全信息下航空公司座位分配需求的有意低估
Q4 Economics, Econometrics and Finance Pub Date : 2014-01-01 DOI: 10.1504/IJRM.2014.067333
Lijian Chen, Dengfeng Sun, Wen-Chyuan Chiang, Shuguang He
We study stochastic programming formulations for the origin destination model in airline seat allocation under uncertainty. In particular, we focus on solving the stability issues of the traditional probabilistic model by purposefully underestimating the demands. The stochastic seat allocation models assume at least the possession of the distributional information, which is usually difficult to satisfy in a constantly changing environment. We propose a heuristic that consists of dynamically incorporating available information by solving a sequence of stochastic programming models. We show that the proposed method, named 'seat reservation (SR)', can ease most negative effects of incomplete distributional information and under some restrictive conditions, the SR will yield optimal revenue. The seat reservation method suggests that a revenue management company must (1) obtain timely results using adequately up–to–date computational facilities; (2) be conservative when allocating resources and (3) actively and continually revise previous estimations.
研究了不确定条件下航空公司座位分配始发目的地模型的随机规划公式。特别是,我们重点解决了传统概率模型的稳定性问题,通过有目的地低估需求。随机座位分配模型假设至少拥有分布信息,但在不断变化的环境中往往难以满足这一要求。我们提出了一种启发式算法,该算法通过求解一系列随机规划模型来动态地整合可用信息。研究结果表明,所提出的“座位预留”方法可以缓解大多数不完全分配信息的负面影响,并且在一定的限制条件下,该方法可以产生最优的收益。席位保留方法建议收益管理公司必须(1)使用足够先进的计算设施获得及时的结果;(2)在分配资源时要保守;(3)积极地、不断地修正以前的估计。
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引用次数: 0
Cost management and small restaurant businesses: a complex balance and the role of management 成本管理与小型餐饮企业:复杂管理的平衡与作用
Q4 Economics, Econometrics and Finance Pub Date : 2014-01-01 DOI: 10.1504/IJRM.2014.067331
A. Alonso, Vlad Krajsic
Given the impact of increases in labour, food, or rent costs, leveraging these and revenues has become very complex for many hospitality businesses. By adopting complexity and role theories, this study examines cost management among small hospitality businesses operating in a large Australian city. Face–to–face, in–depth semi–structured interviews were conducted with owners and managers of 13 small restaurants to gather their understanding and involvement with cost management in their day–to–day business activities. Two of the characteristics that organisations must nowadays contend with according to complexity theory, and that contribute to complexity and paradox were identified: competition, and change. Thus, the role of owners–managers is emphasised, for instance, leveraging rising or already significant labour, food, and rent costs. Overall, the findings demonstrate that in order to address an increasingly complex hospitality industry, a much higher level of preparedness and knowledge, but also creativity in identifying 'hidden' or opportunity costs are required.
考虑到劳动力、食品或租金成本上涨的影响,对许多酒店企业来说,利用这些成本和收入变得非常复杂。通过采用复杂性和角色理论,本研究考察了在澳大利亚一个大城市经营的小型酒店企业的成本管理。我们对13家小型餐厅的老板和经理进行了面对面、深入的半结构化访谈,以了解他们对日常经营活动中成本管理的理解和参与情况。根据复杂性理论,组织现在必须应对的两个特征是竞争和变化,这两个特征导致了复杂性和悖论。因此,业主管理者的作用得到了强调,例如,利用不断上升或已经很重要的劳动力、食品和租金成本。总体而言,调查结果表明,为了应对日益复杂的酒店业,需要更高水平的准备和知识,以及在识别“隐藏”成本或机会成本方面的创造力。
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引用次数: 4
Scaling the house: optimal seating zones for entertainment venues when location of seats affects demand 缩放房屋:当座位位置影响需求时,娱乐场所的最佳座位区域
Q4 Economics, Econometrics and Finance Pub Date : 2014-01-01 DOI: 10.1504/IJRM.2014.067334
N. Phumchusri, J. Swann
This paper studies the problem of 'Scaling the House', or how venue managers should optimally divide seats into sections with different prices. From previous study, it was found that distance from the stage and distance from the seating row's centre affect demand. We develop a two–dimensional zoning model for the optimal 'Scaling the House' decisions. When demand is not significantly sensitive to distance from the centre, we present an alternative one–dimensional zoning model and show that the optimal seating row (to be priced at a higher price before switching to the next lower price) is the row whose expected revenue when charging at a high price is equal to the expected revenue when charging at a low price. We provide key comparative statics on how model parameters impact the optimal decisions and discuss the important managerial insights on when it is most worthwhile to section seats into two dimensional zones.
本文研究了“按比例分配座位”的问题,即场馆管理者如何以最佳方式将座位划分为不同价格的部分。从之前的研究中,我们发现离舞台的距离和离座位排中心的距离会影响需求。我们开发了一个二维分区模型,以实现最佳的“缩放房屋”决策。当需求对距离中心的距离不明显敏感时,我们提出了一个可选的一维分区模型,并表明最优座位排(在切换到下一个较低价格之前被定价较高的座位排)是以高价收费时的预期收入等于低价收费时的预期收入的那排。我们提供了关于模型参数如何影响最佳决策的关键比较静态数据,并讨论了关于何时最值得将座位划分为二维区域的重要管理见解。
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引用次数: 8
Seat allocation and pricing in a duopoly in the airline industry 航空业双头垄断下的座位分配与定价
Q4 Economics, Econometrics and Finance Pub Date : 2014-01-01 DOI: 10.1504/IJRM.2014.067332
C. Mazumdar, Parthasarathy Ramachandran
In this paper, we study the simultaneous problem of seat inventory allocation and pricing in a duopoly market environment in the airline industry. The problem of setting the booking limits and prices when passengers overflow from one airline to the other in response to price is studied. Our analysis indicates that a pure strategy Nash equilibrium is achieved when there are no price differences between the airlines.
本文研究了航空业双寡头市场环境下的座位分配与定价问题。研究了乘客从一家航空公司溢出到另一家航空公司时,根据价格变化确定预订限制和价格的问题。我们的分析表明,当航空公司之间不存在价格差异时,实现了纯战略纳什均衡。
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引用次数: 2
A dynamic pricing approach to electricity prices in the Indian context 印度电力价格的动态定价方法
Q4 Economics, Econometrics and Finance Pub Date : 2013-12-30 DOI: 10.1504/IJRM.2013.059625
K. Desai, Goutam Dutta
In this paper, we study the mechanism of dynamic pricing of electricity and its opportunities in the Indian context. We compare the economic efficiency of dynamic pricing vis-a-vis the traditional flat tariff of electricity. We analyse various ways in which dynamic tariff can be introduced in the electricity market and we show the Indian experience in this regard. We consider the state of Maharashtra, in particular, to understand how the time of day (TOD) pricing system has been introduced and how it is more efficient than the flat tariff approach. We develop a mathematical model using pseudo-real data (as per the advice of a renowned sector expert) to show how TOD tariff is more efficient than flat tariff and how real-time pricing (RTP) tariff is associated with the uncertainty of electricity bills. We further emphasise how the dynamic pricing system can be modified to increase its efficiency.
本文研究了印度电力动态定价机制及其机遇。我们比较了动态定价与传统的固定电价的经济效率。我们分析了在电力市场引入动态电价的各种方式,并展示了印度在这方面的经验。我们特别考虑了马哈拉施特拉邦,以了解一天中的时间(TOD)定价系统是如何引入的,以及它如何比统一关税方法更有效。我们使用伪真实数据(根据一位知名行业专家的建议)开发了一个数学模型,以显示TOD关税如何比统一关税更有效,以及实时定价(RTP)关税如何与电费的不确定性相关联。我们进一步强调如何修改动态定价系统以提高其效率。
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引用次数: 13
Gender earnings disparity in the US financial sector: 2000-2012 美国金融业的性别收入差距:2000-2012年
Q4 Economics, Econometrics and Finance Pub Date : 2013-12-01 DOI: 10.1504/IJRM.2013.059624
Shuming Bai, Kai S. Koong, Jason Chen
Wage disparity in the financial sector between males and females is a known phenomenon that revenue managers have to deal with. Based on government survey data that were analysed, this study confirms that there are several major differences in the salary trends of financial professionals. Up through 2012, every group was reporting pay increments. However, when the dataset was segmented by gender, the findings of the 21 financial occupations showed that every financial job category exhibited evidence of wage disparity over the examined period. In addition, the top five financial occupations with the largest gender wage gap were also the worst jobs in equal pay among all occupations in the USA. Furthermore, the only one financial job that paid nearly the same to women as well as to men fell in the low-skilled and low-paid supportive category that was below the federal poverty threshold in 2012. Female salaries continue to lag behind more during the latter part of the recession period. Finally, using path analysis, it was found that some job occupations have the tendency to generate a wider wage gap over time that is significant and persistent.
在金融领域,男女之间的工资差距是收入经理必须处理的一个众所周知的现象。基于政府调查数据的分析,本研究证实了金融专业人士的薪酬趋势存在几个主要差异。直到2012年,每个集团都在报告加薪。然而,当数据集按性别划分时,对21个金融职业的调查结果显示,在调查期间,每个金融工作类别都显示出工资差距的证据。此外,在美国所有职业中,性别工资差距最大的前五大金融职业也是同工同酬最糟糕的职业。此外,2012年,唯一一项男女收入几乎相同的金融工作属于低技能、低收入的支持性工作,低于联邦贫困线。在经济衰退的后期,女性的工资继续落后于男性。最后,使用路径分析,我们发现,随着时间的推移,一些职业有产生更大的工资差距的趋势,这是显著和持久的。
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引用次数: 1
How incentives affect web-based survey response rates of athletic program donors 激励措施如何影响基于网络的体育项目捐赠者的调查回复率
Q4 Economics, Econometrics and Finance Pub Date : 2013-08-05 DOI: 10.1504/IJRM.2013.055686
Glenda Alvarado, Coy Callison
Donor-based programs make up a large portion of the funds generated by collegiate sport organisations. Methods of gathering data from this population are of great interest to market researchers and athletic administrators as they seek ways to increase donations and ticket sales. A web-based hybrid survey/experiment including 2051 donors to a collegiate athletic organisation investigated different incentive levels (none, low, medium and high) and incentive types (cash and non-cash prizes) on survey response rates. Results indicated that the inclusion of incentives did not increase survey response rate nor did value of incentive or incentive saliency. Respondents who were offered incentives, however, were quicker in providing the requested information than those respondents not offered incentives for their participation. Discussion details how audiences who provided financial backing to an organisation may perceive incentives as an improper use of donated monies.
以捐赠者为基础的项目占大学体育组织产生的资金的很大一部分。市场研究人员和体育管理人员在寻找增加捐款和门票销售的方法时,对从这些人群中收集数据的方法非常感兴趣。一项基于网络的混合调查/实验调查了一个大学体育组织的2051名捐赠者,调查了不同的激励水平(无、低、中、高)和激励类型(现金和非现金奖励)对调查回复率的影响。结果表明,纳入激励措施并没有提高调查回复率,也没有提高激励措施的价值或显著性。然而,获得奖励的受访者比没有获得奖励的受访者更快地提供了所要求的信息。讨论详细说明了向组织提供资金支持的受众如何将激励视为对捐赠资金的不当使用。
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引用次数: 0
Creating revenue via Organisational ‘Brandpression’ Management (OBpM): a marriage of brand management and impression management in professional sport 通过组织“品牌印象”管理(OBpM)创造收入:职业体育中品牌管理和印象管理的结合
Q4 Economics, Econometrics and Finance Pub Date : 2013-08-05 DOI: 10.1504/IJRM.2013.055687
Kwame J. A. Agyemang, Antonio S. Williams
Characterised as activities organisations take to positively influence the image the public has of them, organisational impression management (OIM) is essentially analogous to brand management. To date, however, there is a dearth of literature that links OIM and brand management. Taking this into account, this paper dovetails OIM and brand management literature, detailing a process we refer to as Organisational 'Brandpression' Management (OBpM). Focusing on professional sport, we illustrate how professional sport organisations can proactively employ OBpM, thereby contributing to its ability to maintain support from its current consumer base while also creating positive first impressions and attracting those yet to 'buy in' to the organisation's brand. This, we argue, permits the organisation to leverage their brand as a revenue generator in the marketplace. We identify key areas that professional sport organisations should focus on in order to accomplish this: legitimacy, distinction, consistency, trustworthiness, reputation, affiliation, and employee satisfaction. We conclude with a discussion of future research directions.
组织印象管理(OIM)的特点是组织采取积极影响公众对他们的形象的活动,本质上类似于品牌管理。然而,迄今为止,缺乏将OIM与品牌管理联系起来的文献。考虑到这一点,本文将OIM和品牌管理文献相结合,详细介绍了我们称之为组织“品牌”管理(OBpM)的过程。专注于职业体育,我们说明了职业体育组织如何积极采用OBpM,从而有助于其保持现有消费者基础的支持,同时创造积极的第一印象,并吸引那些尚未“购买”该组织品牌的人。我们认为,这使组织能够利用其品牌作为市场上的收入来源。我们确定了专业体育组织应该关注的关键领域,以实现这一目标:合法性、区别、一致性、可信度、声誉、隶属关系和员工满意度。最后,对未来的研究方向进行了展望。
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引用次数: 9
期刊
International Journal of Revenue Management
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