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Hotel flash sales consumers: Who are they? 酒店限时抢购消费者:他们是谁?
Q4 Economics, Econometrics and Finance Pub Date : 2016-06-20 DOI: 10.1504/IJRM.2016.077022
K. Berezina, K. Semrad, A. Tasci, C. Cobanoglu
Although flash sales are currently a ubiquitous phenomenon in consumption of many products, including tourism and hospitality products and services, there is a lack of empirical evidence that identifies the types of consumer profiles purchasing flash sales deals. In an effort to fill this void, a total of 358 participants were surveyed to define those personality traits that contribute to the use of hotel flash sales. The study presents a first attempt to empirically assess the psychographic profile of hotel flash sales consumers, and provides important managerial implications based on those profiles. Results reveal that hotel flash sales consumers were more likely to be quality conscious, variety-seekers, and market mavens when compared to other consumers. In addition, and contrary to hotel managers' assumptions that flash sales consumers are price conscious, no profile difference was observed between these and other consumers.
虽然目前在许多产品的消费中,包括旅游和酒店产品和服务,都普遍存在限时销售现象,但缺乏经验证据来确定购买限时销售交易的消费者类型。为了填补这一空白,我们对358名参与者进行了调查,以确定那些有助于使用酒店限时促销的个性特征。本研究首次尝试对酒店闪购消费者的心理特征进行实证评估,并基于这些特征提供了重要的管理启示。结果显示,与其他消费者相比,酒店限时抢购的消费者更有可能具有质量意识、寻求多样性和市场专家。此外,与酒店经理认为的限时抢购消费者有价格意识的假设相反,在这些消费者和其他消费者之间没有观察到特征差异。
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引用次数: 2
An examination of popular pricing and price framing techniques in the hospitality industry and directions for future research 流行的定价和价格框架技术在酒店业和未来的研究方向的检查
Q4 Economics, Econometrics and Finance Pub Date : 2016-06-20 DOI: 10.1504/IJRM.2016.077019
A. Mattila, Y. Gao
Pricing in the hospitality industry is significantly different from pricing in the traditional consumer goods market. This paper focuses on price framing and customer reactions to different price presentation formats. Specifically, we highlight seven types of pricing strategies that are commonly used in the hospitality industry, namely price endings/odd pricing, discounts framing, best available rate (BAR), package/bundling, participative pricing strategy such as name-your-own-price (NYOP) and pay-what-you-want (PWYW), and flash deals/daily deals. We offer several propositions that might sparkle interest among hospitality researchers.
酒店行业的定价与传统消费品市场的定价有很大不同。本文关注的是价格框架和顾客对不同价格呈现格式的反应。具体来说,我们重点介绍了酒店行业常用的七种定价策略,即价格结尾/奇数定价、折扣框架、最佳可用价格(BAR)、打包/捆绑、参与式定价策略(如命名您自己的价格(NYOP)和按需付费(PWYW)),以及限时优惠/每日优惠。我们提出了几个可能会引起酒店业研究人员兴趣的建议。
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引用次数: 13
Hotel strategic pricing in Europe: a 10-year exploration of competition 欧洲酒店战略定价:十年竞争探索
Q4 Economics, Econometrics and Finance Pub Date : 2016-06-20 DOI: 10.1504/IJRM.2016.077016
C. Enz, Linda Canina, J. Rest
This study explores the effects of competitor pricing levels on relative revenue among over 4000 hotels in Europe over a 10-year period (2004-2013). This sample of European hotels, which included both independent and chain-affiliated properties, achieved higher revenue per available room (RevPAR) than direct competitors when they positioned their hotels with comparatively higher prices. These data revealed that regardless of the economic situation of the time period, hotels that positioned with average daily rates (ADRs) above those of their direct competitors benefited from higher relative RevPAR even though they experienced lower comparative occupancies. This finding was stronger for chain-affiliated vs. independent hotels. Maintaining a consistent relative price over time did not significantly affect revenue performance, controlling for hotel type and location. As is the case with previous, similar studies, the findings argue for a firm, strategic approach to pricing, rather than a reactive or strictly tactical approach.
本研究探讨了竞争对手定价水平对欧洲4000多家酒店10年间(2004-2013年)相对收入的影响。这个欧洲酒店样本,包括独立酒店和连锁酒店,当他们以相对较高的价格定位酒店时,每间可用客房的收入(RevPAR)比直接竞争对手要高。这些数据表明,无论当时的经济状况如何,平均每日房价(adr)高于直接竞争对手的酒店,即使相对入住率较低,也能从较高的相对每间可用客房收益(RevPAR)中受益。这一发现在连锁酒店和独立酒店中更为明显。在控制酒店类型和位置的情况下,长期保持稳定的相对价格对收入表现没有显著影响。与之前的类似研究一样,研究结果主张采取坚定的、战略性的定价方法,而不是被动的或严格的战术方法。
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引用次数: 8
Dynamic pricing in hospitality: overview and opportunities 酒店业的动态定价:概述和机会
Q4 Economics, Econometrics and Finance Pub Date : 2016-06-20 DOI: 10.1504/IJRM.2016.077029
C. Anderson, Xiaoqing Xie
While dynamic pricing as a discipline is well developed and a critical aspect of many approaches to revenue management it remains relatively underdeveloped in hospitality applications. In the following we outline the distinctions between variable and dynamic pricing and highlight their role within revenue management. We provide an overview of dynamic pricing research within hospitality with a focus on the dynamic pricing of hotel rooms. In our discussion of dynamic pricing research, we focus on how this research relates to the current state of hotel room pricing. Through the linkage of research to practice we are able to highlight opportunities for future dynamic pricing research efforts within hospitality specifically.
虽然动态定价作为一门学科发展良好,是许多收入管理方法的关键方面,但在酒店应用中仍然相对不发达。在下文中,我们概述了可变定价和动态定价之间的区别,并强调了它们在收入管理中的作用。我们提供了酒店动态定价研究的概述,重点是酒店客房的动态定价。在我们对动态定价研究的讨论中,我们关注的是这项研究与酒店客房定价现状的关系。通过研究与实践的联系,我们能够突出未来动态定价研究工作的机会,特别是在酒店业。
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引用次数: 19
Revenue management, hedonic pricing models and the effects of operational attributes 收益管理、享乐定价模型和经营属性的影响
Q4 Economics, Econometrics and Finance Pub Date : 2016-06-20 DOI: 10.1504/IJRM.2016.077031
D. Bacon, Ali Besharat, H. Parsa, Scott J. Smith
Utilising secondary data, the present study investigated the effect of operational attributes and product type (cuisine) on the price that consumers paid in restaurants. Contrary to the commonly held belief, food quality generally had the lowest impact on price. High-end restaurants differed significantly from low-end restaurants on the effect of food, service and ambiance quality on the price that consumers paid. Study results clearly indicated that high-end restaurants displayed a concave curve in all three operational attributes in relation to increasing price points. For low-end restaurants, the curves of operational attributes were either horizontal or convex in relation to increasing price points.
利用二手数据,本研究调查了经营属性和产品类型(菜肴)对消费者在餐馆支付的价格的影响。与人们普遍认为的相反,食品质量通常对价格的影响最小。在食物、服务和氛围质量对消费者支付价格的影响上,高端餐厅与低端餐厅存在显著差异。研究结果清楚地表明,高端餐厅在所有三个经营属性中都呈现出与价格点相关的凹曲线。对于低端餐厅,随着价格点的增加,经营属性的曲线要么是水平的,要么是凸的。
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引用次数: 9
Patch-based Convolutional Neural Network for Whole Slide Tissue Image Classification. 用于整张切片组织图像分类的基于片段的卷积神经网络
Q4 Economics, Econometrics and Finance Pub Date : 2016-06-01 DOI: 10.1109/CVPR.2016.266
Le Hou, Dimitris Samaras, Tahsin M Kurc, Yi Gao, James E Davis, Joel H Saltz

Convolutional Neural Networks (CNN) are state-of-the-art models for many image classification tasks. However, to recognize cancer subtypes automatically, training a CNN on gigapixel resolution Whole Slide Tissue Images (WSI) is currently computationally impossible. The differentiation of cancer subtypes is based on cellular-level visual features observed on image patch scale. Therefore, we argue that in this situation, training a patch-level classifier on image patches will perform better than or similar to an image-level classifier. The challenge becomes how to intelligently combine patch-level classification results and model the fact that not all patches will be discriminative. We propose to train a decision fusion model to aggregate patch-level predictions given by patch-level CNNs, which to the best of our knowledge has not been shown before. Furthermore, we formulate a novel Expectation-Maximization (EM) based method that automatically locates discriminative patches robustly by utilizing the spatial relationships of patches. We apply our method to the classification of glioma and non-small-cell lung carcinoma cases into subtypes. The classification accuracy of our method is similar to the inter-observer agreement between pathologists. Although it is impossible to train CNNs on WSIs, we experimentally demonstrate using a comparable non-cancer dataset of smaller images that a patch-based CNN can outperform an image-based CNN.

卷积神经网络(CNN)是许多图像分类任务的最先进模型。然而,要自动识别癌症亚型,在千兆像素分辨率的全切片组织图像(WSI)上训练 CNN 目前在计算上是不可能的。癌症亚型的区分是基于在图像斑块尺度上观察到的细胞级视觉特征。因此,我们认为,在这种情况下,在图像斑块上训练斑块级分类器的效果将优于或类似于图像级分类器。我们面临的挑战是,如何智能地结合斑块级分类结果,并对并非所有斑块都具有区分性这一事实进行建模。我们建议训练一个决策融合模型,以汇总由补丁级 CNN 提供的补丁级预测结果,据我们所知,这在以前从未出现过。此外,我们还提出了一种基于期望最大化(EM)的新方法,该方法可利用补丁的空间关系,稳健地自动定位具有鉴别力的补丁。我们将这种方法应用于胶质瘤和非小细胞肺癌的亚型分类。我们方法的分类准确率与病理学家之间的观察者间一致性相似。虽然不可能在 WSI 上训练 CNN,但我们通过实验证明,基于斑块的 CNN 可以胜过基于图像的 CNN。
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引用次数: 0
Advanced sales and competition in a service industry 服务行业的高级销售和竞争
Q4 Economics, Econometrics and Finance Pub Date : 2016-04-28 DOI: 10.1504/IJRM.2016.076142
Miquel Carreras-Simó
This paper analyses the relationship between a firms' interest in advance sales and the competition intensity in the market when consumers adopt a strategic behaviour in purchasing. We demonstrate how firms in a more competitive market have more incentives to offer advance sales. When a firm increases their advanced sales, the profits of last-minute sales go down; therefore, a firm will aim to sell in advance until the expected profit on the margin for advanced sales equals the marginal profit lost for last-minute sales. When competition goes up, the marginal profit lost at last-minute market for increase advanced sales goes down, so it is in the firms' best interest to increase advanced sales and to decrease last-minute sales. Therefore, competition encourages advanced sales.
本文分析了消费者采取战略购买行为时,企业提前销售兴趣与市场竞争强度之间的关系。我们展示了在竞争更激烈的市场中,公司如何有更多的动机提供提前销售。当公司增加提前销售时,最后一分钟销售的利润下降;因此,企业的目标是提前销售,直到提前销售边际的预期利润等于最后一分钟销售损失的边际利润。当竞争加剧时,增加提前销售的最后一分钟市场边际利润损失减小,因此增加提前销售和减少最后一分钟销售符合企业的最佳利益。因此,竞争鼓励提前销售。
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引用次数: 1
Model selection for merger and acquisition analysis in Asian emerging markets 亚洲新兴市场并购分析的模型选择
Q4 Economics, Econometrics and Finance Pub Date : 2016-04-28 DOI: 10.1504/IJRM.2016.076183
Jianyu Ma, Mingzhai Geng, Yun Chu
We extract a dataset of mergers and acquisitions from Asian emerging markets and examine the distribution of the stock returns for the acquiring firm and the corresponding market portfolio in each deal. Non-normal distribution of the returns appears in the test of most deals. We use two robust regressions and a nonparametric statistic test to examine the efficacy of the standard OLS market model. The traditional methods of measuring abnormal returns (ARs) around event windows may be flawed. The robust regressions, Huber regression M-estimator and bootstrapping quantile regression, provide better and higher estimation of abnormal returns.
我们提取了亚洲新兴市场的并购数据集,并检查了每笔交易中收购公司和相应市场投资组合的股票回报分布。在大多数交易的测试中,回报率呈现非正态分布。我们使用两个稳健回归和一个非参数统计检验来检验标准OLS市场模型的有效性。衡量事件窗期异常收益(ARs)的传统方法可能存在缺陷。稳健回归,Huber回归m估计和自举分位数回归,提供了更好和更高的异常收益估计。
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引用次数: 0
Mathematical model for revenue management under oligopolistic competition 寡头竞争下收入管理的数学模型
Q4 Economics, Econometrics and Finance Pub Date : 2016-04-28 DOI: 10.1504/IJRM.2016.076180
N. Masruroh, Y. Mulyani
Revenue management (RM) models have been developed for products characterised as perishable with fixed capacity. This paper proposes mathematical models for RM under oligopolistic competition, using price as the sole factor that affects demand. These models are developed based on two different conditions. First, the competition among players is explicitly under deterministic and stochastic conditions with three possible scenarios namely deterministic oligopoly, sequential oligopoly and extended duopoly are evaluated. Second, the oligopoly competition is explained using customer valuation to capture demand changes towards price fluctuation. The models are then integrated with quantity-based RM to form the revenue model. Optimal pricing strategy is evaluated using game theory approach. All models are developed based on empirical case for hotel RM. The result shows that the model, which is developed using N-player game theory with 'cartel against single player' formation, is the most representative model with consistent ability to predict the actual system.
收益管理(RM)模型已经被开发为具有固定容量的易腐产品。本文以价格为唯一影响需求的因素,建立了寡头竞争条件下RM的数学模型。这些模型是基于两种不同的条件建立起来的。首先,明确了确定性和随机条件下参与者之间的竞争,并对确定性寡头垄断、顺序寡头垄断和扩展双寡头垄断三种可能的情况进行了评估。其次,寡头垄断竞争的解释使用客户估值捕捉价格波动的需求变化。然后将这些模型与基于数量的RM集成以形成收益模型。运用博弈论方法对最优定价策略进行了评价。所有模型都是基于酒店RM的实证案例开发的。结果表明,该模型是最具代表性的模型,对实际系统具有一致的预测能力。
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引用次数: 2
An exploratory study of price movements along booking profiles in the airline industry in the Indian domestic market 一项探索性研究的价格变动沿预订概况的航空业在印度国内市场
Q4 Economics, Econometrics and Finance Pub Date : 2016-04-28 DOI: 10.1504/IJRM.2016.076186
Goutam Dutta, Sumitro Santra
In this paper, we analyse the price movements of the Indian domestic airline industry. In the first part, we conduct a detailed econometric analysis of five selected domestic routes. In the second part, we study the effect of time interval (of the day of booking to day of departure) and the weekend effect on the average airfare. Our exploratory research suggests that, on the same route in the same time window, there is strong positive correlation among the prices of different airlines in most of the cases. It also shows that the price competition steps up airfares as the departure date comes closer and weekend airfares are higher than weekday airfares. The application of revenue management and dynamic pricing (RMDP) strategy is a common practice in the Indian domestic airline industry.
在本文中,我们分析了印度国内航空业的价格走势。在第一部分中,我们对选定的五条国内航线进行了详细的计量分析。在第二部分,我们研究了时间间隔(预订日到出发日)和周末对平均机票价格的影响。我们的探索性研究表明,在同一时间窗口的同一航线上,在大多数情况下,不同航空公司的价格之间存在很强的正相关关系。报告还显示,随着出发日期的临近,周末机票价格高于工作日机票价格,机票价格竞争加剧。收益管理和动态定价(RMDP)策略的应用是印度国内航空业的普遍做法。
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引用次数: 2
期刊
International Journal of Revenue Management
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