Strategy and Leadership最新文献

英文中文

Isolate and SEAL: two steps to designing an innovative and potent business model 隔离和密封:设计创新和有效的商业模式的两个步骤

Q4 Business, Management and Accounting

Strategy and Leadership

Pub Date : 2022-01-28 DOI: 10.1108/sl-12-2021-0132

S. Chatterjee

PurposeA systematic and repeatable process – Isolate and SEAL – can enable strategists to identify such potentially game-changing operational actions that will support significant business model innovations.Design/methodology/approachThe end-to-end Isolate and SEAL process can be demonstrated using a historical review of the emergent strategy that produced the highly successful business model of Southwest Airlines.FindingsInstead of trying to decide “what to do” to create an operational advantage, businesses attempting to innovate should first identify the core objective that operationalizes the winning profit logic.Practical implicationsSouthwest fortuitously discovered its innovative profit logic when … Kelleher’ had to exhort his team to figure out how to deliver a four-plane schedule with three planes.Originality/valueThe potenrially game-changing two-step process: 10; Step 1 – Isolate: split the value chain’s elements into its component parts. 10; Step 2 – SEAL: Reconstruct the value chain using the four actions that effectively deliver the core objectives (Shift in space and time, Eliminate, Alter/Add, Leverage). 10;

目的:一个系统的、可重复的过程——隔离和密封——可以使战略家们识别出潜在的改变游戏规则的操作行动，这些行动将支持重大的商业模式创新。设计/方法/方法端到端的隔离和密封过程可以通过对产生西南航空公司非常成功的商业模式的紧急战略的历史回顾来证明。与其试图决定“做什么”来创造运营优势，试图创新的企业应该首先确定核心目标，以实现获胜的利润逻辑。实际意义西南航空偶然发现了其创新的盈利逻辑，当时凯莱赫不得不劝告他的团队想出如何用三架飞机实现四架飞机的时间表。可能改变游戏的两步过程:10;步骤1 -分离:将价值链的元素分解为其组成部分。10;步骤2 - SEAL:使用有效交付核心目标的四个行动(在空间和时间上转移、消除、更改/添加、杠杆)重构价值链。10;

{"title":"Isolate and SEAL: two steps to designing an innovative and potent business model","authors":"S. Chatterjee","doi":"10.1108/sl-12-2021-0132","DOIUrl":"https://doi.org/10.1108/sl-12-2021-0132","url":null,"abstract":"\u0000Purpose\u0000A systematic and repeatable process – Isolate and SEAL – can enable strategists to identify such potentially game-changing operational actions that will support significant business model innovations.\u0000\u0000\u0000Design/methodology/approach\u0000The end-to-end Isolate and SEAL process can be demonstrated using a historical review of the emergent strategy that produced the highly successful business model of Southwest Airlines.\u0000\u0000\u0000Findings\u0000Instead of trying to decide “what to do” to create an operational advantage, businesses attempting to innovate should first identify the core objective that operationalizes the winning profit logic.\u0000\u0000\u0000Practical implications\u0000Southwest fortuitously discovered its innovative profit logic when … Kelleher’ had to exhort his team to figure out how to deliver a four-plane schedule with three planes.\u0000\u0000\u0000Originality/value\u0000The potenrially game-changing two-step process: 10; Step 1 – Isolate: split the value chain’s elements into its component parts. 10; Step 2 – SEAL: Reconstruct the value chain using the four actions that effectively deliver the core objectives (Shift in space and time, Eliminate, Alter/Add, Leverage). 10;\u0000","PeriodicalId":39797,"journal":{"name":"Strategy and Leadership","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47482278","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Fred Reichheld: Customer centricity and the strategic power of embracing the “Golden Rule” in business Fred Reichheld:以客户为中心和拥抱商业“黄金法则”的战略力量

Q4 Business, Management and Accounting

Strategy and Leadership

Pub Date : 2022-01-21 DOI: 10.1108/sl-12-2021-0131

B. Leavy

PurposeFew have done more to advance the cause of a customer-first approach over the last two decades than Fred Reichheld, pioneer in the area of the customer loyalty economics. He is interviewed by S&L Contributing editor Brian Leavy.Design/methodology/approachReichheld’s new book, Winning on Purpose, argues that there is one (and only one) purpose that generates long-term prosperity for a business and that is to enrich the lives of customers.FindingsReichheld’s book shows how customer capitalism can promise not only economic advance but also help to further humanize and elevate the world of business.Practical implicationsPutting customers first is what enables firms to serve all stakeholders well.Originality/valueAn important read for leaders, Reichheld’s significant advice to them is: Decisions and priorities must be explained in terms of values, principles and purpose, not simply profits.

目的在过去的二十年里，很少有人比客户忠诚度经济学领域的先驱Fred Reichhold在推动客户至上的事业方面做得更多。他接受了《标准普尔》特约编辑Brian Leavy的采访。设计/方法论/方法Reichhold的新书《有目的地获胜》认为，有一个（也是唯一一个）目的可以为企业带来长期繁荣，那就是丰富客户的生活。FindingsReichhold的书展示了客户资本主义如何不仅能带来经济进步，而且有助于进一步人性化和提升商业世界。实际意义将客户放在首位使公司能够很好地为所有利益相关者服务。原创性/价值观Reichhold给领导者的重要建议是：决策和优先事项必须从价值观、原则和目的的角度来解释，而不仅仅是利润。

引用次数: 0

A practitioner’s guide to realizing M&A synergies 实现并购协同效应的从业者指南

Q4 Business, Management and Accounting

Strategy and Leadership

Pub Date : 2022-01-17 DOI: 10.1108/sl-12-2021-0128

Timothy J. Galpin

Whether through cost reduction by the elimination of overlapping locations and operations or revenue enhancements from cross-selling each firm’s products and services, synergies are a key success metric of every business combination’s projected benefits. However, as Mark L. Sirower and Jeffery M. Weirens, the authors of The Synergy Solution point out, realizing synergies is vastly more difficult than forecasting them.

无论是通过消除重叠的地点和运营来降低成本，还是通过交叉销售每家公司的产品和服务来提高收入，协同效应都是衡量每一个企业合并预期效益的关键成功指标。然而，正如《协同解决方案》的作者Mark L.Sirower和Jeffery M.Weirens所指出的那样，实现协同比预测协同要困难得多。

引用次数: 0

Why top managements must change their fundamental assumptions 为什么高层管理人员必须改变他们的基本假设

Q4 Business, Management and Accounting

Strategy and Leadership

Pub Date : 2021-12-30 DOI: 10.1108/sl-11-2021-0122

S. Denning

PurposeDespite today’s profusion of customer-centric rhetoric, most business people still believe that the primary purpose of business is profits. But the most resilient and sustainably successful firms consistently select one primary purpose: enrich the lives of their customers. 10;DesignmethodologyapproachThe article maps how the most valuable and fastest growing firms are paving the way for an era of customer-driven capitalism.FindingsIn the current digital age, an obsession with delivering value to customers is proving to be the key driving force for success.PracticalimplicationsThe goal of customer-value primacy is not a threat to other stakeholders.OriginalityvalueCustomer-driven leadership is a hallmark of successful management in the current context. Top management must institute and continuously support a value creation process that works backwards from the future. 10;

目的尽管今天充斥着以客户为中心的言论，但大多数商界人士仍然认为商业的首要目的是利润。但最具韧性和可持续成功的公司始终选择一个主要目的：丰富客户的生活。10；设计方法论方法这篇文章描绘了最有价值和发展最快的公司如何为客户驱动的资本主义时代铺平道路。发现在当前的数字时代，对为客户提供价值的痴迷被证明是成功的关键驱动力。实际含义客户价值至上的目标不会对其他利益相关者构成威胁。独创性价值客户驱动的领导力是当前环境下成功管理的标志。最高管理层必须建立并持续支持一个从未来向后发展的价值创造过程。10；

引用次数: 0

Leadership transformation reading list: insider guides to customer-centricity, Agile management and visionary innovation 领导力转型阅读清单：以客户为中心、敏捷管理和富有远见的创新的内部指南

Q4 Business, Management and Accounting

Strategy and Leadership

Pub Date : 2021-12-23 DOI: 10.1108/sl-11-2021-0121

S. Denning

PurposeThe transition from shareholder value primacy to customer-centricity is a multi-dimensional challenge for leaders.Design/methodology/approachFive books that provide guidance.by insiders are suggested.FindingsNadella confronted culture on day one and announced that from then on, the culture would be one of collaboration and finding mutually profitable solutions. Instead of an “us vs. them,” paradigm, it would be “us with them.”

目的从股东价值至上到以客户为中心的转变对领导者来说是一个多维度的挑战。设计/方法论/方法推荐五本由业内人士提供指导的书。FindingsNadella在第一天就直面了文化，并宣布从那时起，文化将是一种合作和寻找互利解决方案的文化。与其说是“我们与他们对抗”，不如说是“与他们在一起”

引用次数: 0

Changing the business narrative: a guide to successful experience offerings 改变商业叙事：成功体验产品指南

Q4 Business, Management and Accounting

Strategy and Leadership

Pub Date : 2021-12-17 DOI: 10.1108/sl-11-2021-0115

J. Rossman, Mat D. Duerden

PurposeIn this article, we aim to increase understanding of the unique nature of experiences in comparison to services and explain how narrative change can enable organizations to fully participate in the experience economy.Design/methodology/approachDrawing upon relevant experience design and experience economy literatures the paper outlines key differences between experiences and services. The narrative change process is then employed to provide managers specific guidelines for strategically reframing their value production paradigm to become more experience-centric.Findingsrticulating key elements of an organization’s narrative such as characters and intended outcomes allows an organization to more intentionally change their narrative to align with the experience economy.Practical/implicationsThe essential outcome of an experience is that participants do something for themselves ? for example, learn a new skill. Participation is integral to every experience transaction.Originality/valueAlthough Pine, Gilmore, and others have detailed the differences between experiences and services, definitional disagreements and oversimplifications of these concepts still exist. This paper further differentiates these economic offerings. Additionally, this paper is the first to integrate the narrative change process into a discussion about experience strategy.

在本文中，我们旨在加深对体验与服务相比的独特性的理解，并解释叙事变化如何使组织充分参与体验经济。设计/方法论/方法根据相关的体验设计和体验经济文献，本文概述了体验和服务之间的主要区别。叙事变化过程随后被用来为管理者提供具体的指导方针，以战略性地重新构建他们的价值生产范式，使其变得更加以经验为中心。明确组织叙事的关键元素，如角色和预期结果，可以让组织更有意地改变他们的叙事，以配合体验经济。实际意义体验的基本结果是参与者为自己做了一些事情。例如，学习一项新技能。参与是每个体验交易的组成部分。原创性/价值尽管Pine、Gilmore和其他人已经详细描述了体验和服务之间的差异，但定义上的分歧和对这些概念的过度简化仍然存在。本文进一步区分了这些经济产品。此外，本文还首次将叙事变化过程整合到体验策略的讨论中。

{"title":"Changing the business narrative: a guide to successful experience offerings","authors":"J. Rossman, Mat D. Duerden","doi":"10.1108/sl-11-2021-0115","DOIUrl":"https://doi.org/10.1108/sl-11-2021-0115","url":null,"abstract":"Purpose\u0000In this article, we aim to increase understanding of the unique nature of experiences in comparison to services and explain how narrative change can enable organizations to fully participate in the experience economy.\u0000\u0000Design/methodology/approach\u0000Drawing upon relevant experience design and experience economy literatures the paper outlines key differences between experiences and services. The narrative change process is then employed to provide managers specific guidelines for strategically reframing their value production paradigm to become more experience-centric.\u0000\u0000Findings\u0000rticulating key elements of an organization’s narrative such as characters and intended outcomes allows an organization to more intentionally change their narrative to align with the experience economy.\u0000\u0000Practical/implications\u0000The essential outcome of an experience is that participants do something for themselves ? for example, learn a new skill. Participation is integral to every experience transaction.\u0000\u0000Originality/value\u0000Although Pine, Gilmore, and others have detailed the differences between experiences and services, definitional disagreements and oversimplifications of these concepts still exist. This paper further differentiates these economic offerings. Additionally, this paper is the first to integrate the narrative change process into a discussion about experience strategy.\u0000","PeriodicalId":39797,"journal":{"name":"Strategy and Leadership","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47392990","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Jonathan Brill: The “ROGUE” method for leveraging risk and enhancing resilience Jonathan Brill：利用风险和增强抵御能力的“ROGUE”方法

Q4 Business, Management and Accounting

Strategy and Leadership

Pub Date : 2021-12-17 DOI: 10.1108/sl-11-2021-0111

B. Leavy

引用次数: 1

Hydroxyapatite composited PEEK with 3D porous surface enhances osteoblast differentiation through mediating NO by macrophage. 具有三维多孔表面的羟基磷灰石复合 PEEK 可通过巨噬细胞介导 NO 促进成骨细胞分化。

IF 6.7 Q4 Business, Management and Accounting

Strategy and Leadership

Pub Date : 2021-12-16 eCollection Date: 2022-01-01 DOI: 10.1093/rb/rbab076

Xingdan Liu, Liping Ouyang, Lan Chen, Yuqin Qiao, Xiaohan Ma, Guohua Xu, Xuanyong Liu

The adverse immune response mediated by macrophages is one of the main factors that are prone to lead poor osseointegration of polyetheretherketone (PEEK) implants in clinic. Hence, endowing PEEK with immunomodulatory ability to avoid the adverse immune response becomes a promising strategy to promote bone repair. In this work, sulfonation and hydrothermal treatment were used to fabricate a 3D porous surface on PEEK and hydroxyapatite (HA) composited PEEK. The HA composited PEEK with 3D porous surface inhibited macrophages polarizing to M1 phenotype and downregulated inducible nitric oxide synthase protein expression, which led to a nitric oxide concentration reduction in culture medium of mouse bone marrow mesenchymal stem cells (mBMSCs) under co-culture condition. The decrease of nitric oxide concentration could help to increase bone formation-related OSX and ALP genes expressions and decrease bone resorption-related MMP-9 and MMP-13 genes expressions via cAMP-PKA-RUNX2 pathway in mBMSCs. In summary, the HA composited PEEK with 3D porous surface has the potential to promote osteogenesis of PEEK through immunomodulation, which provides a promising strategy to improve the bone repair ability of PEEK.

在临床上，由巨噬细胞介导的不良免疫反应是导致聚醚醚酮（PEEK）植入物骨结合不良的主要因素之一。因此，赋予聚醚醚酮免疫调节能力以避免不良免疫反应成为促进骨修复的一种有前途的策略。本研究采用磺化和水热处理技术在聚醚醚酮（PEEK）和羟基磷灰石（HA）复合的聚醚醚酮（PEEK）上制造三维多孔表面。具有三维多孔表面的羟基磷灰石（HA）复合 PEEK 可抑制巨噬细胞向 M1 表型极化，并下调诱导型一氧化氮合酶蛋白的表达，从而降低共培养条件下小鼠骨髓间充质干细胞（mBMSCs）培养液中的一氧化氮浓度。一氧化氮浓度的降低有助于通过cAMP-PKA-RUNX2途径增加mBMSCs中与骨形成相关的OSX和ALP基因的表达，减少与骨吸收相关的MMP-9和MMP-13基因的表达。综上所述，具有三维多孔表面的HA复合聚醚醚酮具有通过免疫调节促进聚醚醚酮成骨的潜力，这为提高聚醚醚酮的骨修复能力提供了一种前景广阔的策略。

{"title":"Hydroxyapatite composited PEEK with 3D porous surface enhances osteoblast differentiation through mediating NO by macrophage.","authors":"Xingdan Liu, Liping Ouyang, Lan Chen, Yuqin Qiao, Xiaohan Ma, Guohua Xu, Xuanyong Liu","doi":"10.1093/rb/rbab076","DOIUrl":"10.1093/rb/rbab076","url":null,"abstract":"The adverse immune response mediated by macrophages is one of the main factors that are prone to lead poor osseointegration of polyetheretherketone (PEEK) implants in clinic. Hence, endowing PEEK with immunomodulatory ability to avoid the adverse immune response becomes a promising strategy to promote bone repair. In this work, sulfonation and hydrothermal treatment were used to fabricate a 3D porous surface on PEEK and hydroxyapatite (HA) composited PEEK. The HA composited PEEK with 3D porous surface inhibited macrophages polarizing to M1 phenotype and downregulated inducible nitric oxide synthase protein expression, which led to a nitric oxide concentration reduction in culture medium of mouse bone marrow mesenchymal stem cells (mBMSCs) under co-culture condition. The decrease of nitric oxide concentration could help to increase bone formation-related OSX and ALP genes expressions and decrease bone resorption-related MMP-9 and MMP-13 genes expressions via cAMP-PKA-RUNX2 pathway in mBMSCs. In summary, the HA composited PEEK with 3D porous surface has the potential to promote osteogenesis of PEEK through immunomodulation, which provides a promising strategy to improve the bone repair ability of PEEK.","PeriodicalId":39797,"journal":{"name":"Strategy and Leadership","volume":"40 1","pages":"rbab076"},"PeriodicalIF":6.7,"publicationDate":"2021-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9039504/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84365894","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Open innovation: a growth powerhouse when integrated with dynamic digital technologies 开放式创新：与动态数字技术相结合的增长动力

Q4 Business, Management and Accounting

Strategy and Leadership

Pub Date : 2021-12-15 DOI: 10.1108/sl-11-2021-0117

Anthony Lipp, Anthony Marshall, Jacob Dencik

PurposeThe more recent emergence of advanced digital technologies and the acceleration of process digitization, combined with rising stakeholder expectations, have created an urgent imperative for organizations to embrace open innovation.Design/methodology/approachThe analysis in this paper is based on a survey 2,379 executives representing 24 industries and 26 countries conducted by the IBM Institute for Business Value. IBV researchers used descriptive statistics to understand innovation trends. To understand the role of open innovation for business performance IBV researchers segmented the sample based on two criteria: extent to which the organization sees open innovation as important for their growth strategy and the extent to which they are effective in advancing open innovation.FindingsEcosystems are key to success with open innovation, creating value opportunities within and across the value chains. 10;Practical/implicationsOpen and interoperable technologies like hybrid cloud, APIs, blockchain and AI allow for many more ways to create value by unlocking hidden potential in existing relationships.Originality/valueOpen innovation drives growth; new research found that 84 percent of executives think open innovation is important for their future growth strategy.

最近先进数字技术的出现和流程数字化的加速，加上利益相关者期望的提高，使得组织迫切需要拥抱开放式创新。设计/方法/方法本文中的分析基于IBM商业价值研究所对来自26个国家和24个行业的2379名高管进行的调查。IBV研究人员使用描述性统计来了解创新趋势。为了理解开放式创新对企业绩效的作用，IBV研究人员根据两个标准对样本进行了分割:组织将开放式创新视为其增长战略的重要程度，以及他们在推进开放式创新方面的有效程度。寻找secoway系统是开放式创新成功的关键，在价值链内部和跨价值链创造价值机会。10、实际/影响开放和可互操作的技术，如混合云、api、区块链和人工智能，允许通过释放现有关系中隐藏的潜力来创造更多的价值。创意/价值开放式创新驱动增长;新的研究发现，84%的高管认为开放式创新对他们未来的增长战略很重要。

{"title":"Open innovation: a growth powerhouse when integrated with dynamic digital technologies","authors":"Anthony Lipp, Anthony Marshall, Jacob Dencik","doi":"10.1108/sl-11-2021-0117","DOIUrl":"https://doi.org/10.1108/sl-11-2021-0117","url":null,"abstract":"Purpose\u0000The more recent emergence of advanced digital technologies and the acceleration of process digitization, combined with rising stakeholder expectations, have created an urgent imperative for organizations to embrace open innovation.\u0000\u0000Design/methodology/approach\u0000The analysis in this paper is based on a survey 2,379 executives representing 24 industries and 26 countries conducted by the IBM Institute for Business Value. IBV researchers used descriptive statistics to understand innovation trends. To understand the role of open innovation for business performance IBV researchers segmented the sample based on two criteria: extent to which the organization sees open innovation as important for their growth strategy and the extent to which they are effective in advancing open innovation.\u0000\u0000Findings\u0000Ecosystems are key to success with open innovation, creating value opportunities within and across the value chains. 10;\u0000\u0000Practical/implications\u0000Open and interoperable technologies like hybrid cloud, APIs, blockchain and AI allow for many more ways to create value by unlocking hidden potential in existing relationships.\u0000\u0000Originality/value\u0000Open innovation drives growth; new research found that 84 percent of executives think open innovation is important for their future growth strategy.\u0000","PeriodicalId":39797,"journal":{"name":"Strategy and Leadership","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46563266","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

How the leading Chinese real estate brokerage transformed into a digital platform business 中国领先的房地产经纪公司如何转型为数字平台业务

Q4 Business, Management and Accounting

Strategy and Leadership

Pub Date : 2021-12-13 DOI: 10.1108/sl-10-2021-0107

Yanli Zhang, L. Yao

PurposeIn this article, we study how a Chinese real estate broker - Lianjia successfully transformed itself into Beike - China’s leading digital platform for housing transactions and services. We explain the motivation behind this platform transformation, how it turned out, and what are the lessons learned for other companies contemplating a platform transformation. Beike’s lessons are significant as they not only can help the companies achieve growth via platform transformation but also create social value by contributing to higher service quality in traditional service industries.Design/methodology/approachWe draw upon comprehensive archival research into Beike, and our many years of ongoing research on platform strategy and business growth strategy.FindingsThis article provides important lessons for companies in traditional service industries on how to expand growth via digital platforms. We summarize four key lessons learned: 1) data is central to success in platform transformation; 2) industry knowledge and experience play an important role; 3) the right platform governance is critical in value creation; 4) harness the double powers of platform and digital transformation.Research limitations/implicationsMore research on digital platforms and platform transformation in traditional service industries is needed to delve into the underlying factors and delineate the boundary conditions for specific details in this strategy and implementation.Practical implicationsThis article is useful to business executives, academics, management consultants, and entrepreneurs interested in learning more about how to use digital platforms to achieve business growth and create economic and social value. In particular, Beike’s case offers inspiration and valuable lessons to companies in traditional service industries and helps them consider the factors that are important in the process of platform transformation.Social ImplicationsThis article on Beike provides an innovative solution to business leaders in traditional service industries grappling with a lack of professional standards and trust to use digital platforms to elevate service quality and create social value.Originality/valueThis article is unique and add value because Beike is a pioneer of using the digital platform to achieve growth and transform traditional service industries. Our study shows that platform transformation not only can help a company in a traditional industry achieve impressive growth but at the same time can create enormous social value by elevating the service quality of the whole industry.

在本文中，我们研究了中国房地产经纪公司链家是如何成功转型为中国领先的住房交易和服务数字平台北客的。我们解释了这种平台转型背后的动机，它是如何实现的，以及其他正在考虑平台转型的公司吸取了哪些教训。北客的经验不仅可以帮助企业通过平台转型实现增长，还可以通过提高传统服务行业的服务质量来创造社会价值。我们借鉴了对北客的全面档案研究，以及我们多年来对平台战略和业务增长战略的持续研究。本文为传统服务行业的企业如何通过数字平台扩大增长提供了重要的借鉴。我们总结了四个关键经验教训:1)数据是平台转型成功的核心;2)行业知识和经验发挥重要作用;3)正确的平台治理对价值创造至关重要;4)利用平台化和数字化转型的双重力量。研究局限/启示需要对传统服务业的数字平台和平台转型进行更多的研究，以深入研究其背后的因素，并为这一战略和实施的具体细节划定边界条件。本文对有兴趣了解如何使用数字平台实现业务增长并创造经济和社会价值的企业高管、学者、管理顾问和企业家非常有用。尤其是北客的案例，为传统服务行业的企业提供了启发和宝贵的经验，帮助他们思考平台转型过程中的重要因素。这篇关于北客的文章为传统服务行业的商业领袖提供了一个创新的解决方案，他们正在努力解决缺乏专业标准和信任的问题，以利用数字平台提高服务质量和创造社会价值。原创/价值这篇文章的独特和增值，因为北客是利用数字平台实现增长和改造传统服务行业的先驱。我们的研究表明，平台转型不仅可以帮助传统行业的公司实现可观的增长，同时还可以通过提升整个行业的服务质量来创造巨大的社会价值。

{"title":"How the leading Chinese real estate brokerage transformed into a digital platform business","authors":"Yanli Zhang, L. Yao","doi":"10.1108/sl-10-2021-0107","DOIUrl":"https://doi.org/10.1108/sl-10-2021-0107","url":null,"abstract":"Purpose\u0000In this article, we study how a Chinese real estate broker - Lianjia successfully transformed itself into Beike - China’s leading digital platform for housing transactions and services. We explain the motivation behind this platform transformation, how it turned out, and what are the lessons learned for other companies contemplating a platform transformation. Beike’s lessons are significant as they not only can help the companies achieve growth via platform transformation but also create social value by contributing to higher service quality in traditional service industries.\u0000\u0000Design/methodology/approach\u0000We draw upon comprehensive archival research into Beike, and our many years of ongoing research on platform strategy and business growth strategy.\u0000\u0000Findings\u0000This article provides important lessons for companies in traditional service industries on how to expand growth via digital platforms. We summarize four key lessons learned: 1) data is central to success in platform transformation; 2) industry knowledge and experience play an important role; 3) the right platform governance is critical in value creation; 4) harness the double powers of platform and digital transformation.\u0000\u0000Research limitations/implications\u0000More research on digital platforms and platform transformation in traditional service industries is needed to delve into the underlying factors and delineate the boundary conditions for specific details in this strategy and implementation.\u0000\u0000Practical implications\u0000This article is useful to business executives, academics, management consultants, and entrepreneurs interested in learning more about how to use digital platforms to achieve business growth and create economic and social value. In particular, Beike’s case offers inspiration and valuable lessons to companies in traditional service industries and helps them consider the factors that are important in the process of platform transformation.\u0000\u0000Social Implications\u0000This article on Beike provides an innovative solution to business leaders in traditional service industries grappling with a lack of professional standards and trust to use digital platforms to elevate service quality and create social value.\u0000\u0000Originality/value\u0000This article is unique and add value because Beike is a pioneer of using the digital platform to achieve growth and transform traditional service industries. Our study shows that platform transformation not only can help a company in a traditional industry achieve impressive growth but at the same time can create enormous social value by elevating the service quality of the whole industry.\u0000","PeriodicalId":39797,"journal":{"name":"Strategy and Leadership","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42048323","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

首页上一页

下一页尾页

类型

全部化学•材料生命科学医学物理工程技术环境•农林材料科学地球科学法学管理学化学环境科学与生态学计算机科学教育学经济学农林科学人文科学生物学数学物理与天体物理心理学综合性期刊其他工业工程理学历史学农学文学信息工程

数据库

全部 ACS Publications Elsevier ieeexplore Springer The Royal Society of Chemistry Wiley

期刊

Strategy and Leadership

全部 Acc. Chem. Res. ACS Applied Bio Materials ACS Appl. Electron. Mater. ACS Appl. Energy Mater. ACS Appl. Mater. Interfaces ACS Appl. Nano Mater. ACS Appl. Polym. Mater. ACS BIOMATER-SCI ENG ACS Catal. ACS Cent. Sci. ACS Chem. Biol. ACS Chemical Health & Safety ACS Chem. Neurosci. ACS Comb. Sci. ACS Earth Space Chem. ACS Energy Lett. ACS Infect. Dis. ACS Macro Lett. ACS Mater. Lett. ACS Med. Chem. Lett. ACS Nano ACS Omega ACS Photonics ACS Sens. ACS Sustainable Chem. Eng. ACS Synth. Biol. Anal. Chem. BIOCHEMISTRY-US Bioconjugate Chem. BIOMACROMOLECULES Chem. Res. Toxicol. Chem. Rev. Chem. Mater. CRYST GROWTH DES ENERG FUEL Environ. Sci. Technol. Environ. Sci. Technol. Lett. Eur. J. Inorg. Chem. IND ENG CHEM RES Inorg. Chem. J. Agric. Food. Chem. J. Chem. Eng. Data J. Chem. Educ. J. Chem. Inf. Model. J. Chem. Theory Comput. J. Med. Chem. J. Nat. Prod. J PROTEOME RES J. Am. Chem. Soc. LANGMUIR MACROMOLECULES Mol. Pharmaceutics Nano Lett. Org. Lett. ORG PROCESS RES DEV ORGANOMETALLICS J. Org. Chem. J. Phys. Chem. J. Phys. Chem. A J. Phys. Chem. B J. Phys. Chem. C J. Phys. Chem. Lett. Analyst Anal. Methods Biomater. Sci. Catal. Sci. Technol. Chem. Commun. Chem. Soc. Rev. CHEM EDUC RES PRACT CRYSTENGCOMM Dalton Trans. Energy Environ. Sci. ENVIRON SCI-NANO ENVIRON SCI-PROC IMP ENVIRON SCI-WAT RES Faraday Discuss. Food Funct. Green Chem. Inorg. Chem. Front. Integr. Biol. J. Anal. At. Spectrom. J. Mater. Chem. A J. Mater. Chem. B J. Mater. Chem. C Lab Chip Mater. Chem. Front. Mater. Horiz. MEDCHEMCOMM Metallomics Mol. Biosyst. Mol. Syst. Des. Eng. Nanoscale Nanoscale Horiz. Nat. Prod. Rep. New J. Chem. Org. Biomol. Chem. Org. Chem. Front. PHOTOCH PHOTOBIO SCI PCCP Polym. Chem.

﹀