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Influence of selected factors on the repeat purchase of the a package tour – case study from tourism of the Moravian-Silesian Region 选择因素对组团旅游重复购买的影响——来自摩拉维亚-西里西亚地区旅游业的案例研究
Q4 Social Sciences Pub Date : 2021-09-01 DOI: 10.48128/pisg/2021-66.2-04
Patrik Kajzar
The aim of this paper is to identify influence of selected factors on the repeat purchase of a package tour based on the responses of the selected customers in the Moravian-Silesian Region. The main factors are divided into three main groups as staff, environment and offer and each of these groups consists of other selected factors. Analyses of frequency responses and frequency distribution of data were used. Statistical hypotheses were formed, reflecting the relationship between the difference in responses from the customers’ and selected quality factors, that may affect the repeated purchase of the package tour. Most customers of repeat purchase of the package tour are affected by professional behaviour, sufficient space, cleanliness, tidiness of company premises and corresponding ratio of price / quality. This study is important not only for the marketers’ but also for all employees in services. Knowledge of the consumer buying behaviour leads to huge long term benefits to the businesses in various regions not only in Europe.
本文的目的是根据摩拉维亚-西里西亚地区选定客户的反应,确定选定因素对重复购买包价旅游的影响。主要因素分为三个主要组,即工作人员、环境和报价,每一组都由其他选定的因素组成。使用频率响应分析和数据频率分布分析。形成了统计假设,反映了顾客反应的差异和所选择的质量因素之间的关系,这些因素可能会影响跟团游的重复购买。大多数重复购买旅行团的顾客受到专业的行为、足够的空间、公司场所的整洁和相应的价格/质量比的影响。这项研究不仅对市场营销人员很重要,而且对服务行业的所有员工都很重要。消费者购买行为的知识导致了巨大的长期利益的企业在各个地区,不仅在欧洲。
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引用次数: 2
Ocena zakresu treści baz danych oraz map średnioskalowych wybranych agencji kartograficznych
Q4 Social Sciences Pub Date : 2021-09-01 DOI: 10.48128/pisg/2021-66.2-02
Paweł Gadomski, I. Karsznia
Topographic databases and general geographic maps are essential components of geographic information systems and the primary and rich spatial information source at general scales. The article presents qualitative and quantitative analyses based on the content of general geographic maps and topographic databases carried out on the example of products of selected national mapping agencies (NMAs). This research aims to verify whether the data contained in the analyzed databases and the information presented on general maps constitute the rich source of geographical and spatial information, as well as to examine how the analyzed General Geographic Objects Database (BDOO) developed in Poland differs from the selected databases of similar level of details. The results of qualitative and quantitative analyses are presented in comprehensive charts and tables, which show the obtained results in a synthetic and complex manner.
地形数据库和一般地理地图是地理信息系统的重要组成部分,是一般尺度下主要的、丰富的空间信息来源。本文以选定的国家测绘机构的产品为例,对普通地理地图和地形数据库的内容进行了定性和定量分析。本研究旨在验证所分析的数据库中包含的数据和一般地图上显示的信息是否构成地理和空间信息的丰富来源,并检查波兰开发的所分析的一般地理对象数据库(BDOO)与所选的类似详细程度的数据库有何不同。定性和定量分析的结果以综合的图表形式呈现,以综合和复杂的方式显示所获得的结果。
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引用次数: 0
Applying „SMART” criteria for selecting indicators to measure sustainable development in Vietnam 运用“SMART”标准选择衡量越南可持续发展的指标
Q4 Social Sciences Pub Date : 2021-09-01 DOI: 10.48128/pisg/2021-66.2-01
Van Canh Truong
Indicators are the most commonly essential measurement tool of choice for many sustainability projects worldwide. They can be used to assess the progress toward sustainable development and understand the interlinkages within each component and between components of sustainability. The selection of indicators to measure sustainable development is an extremely complex and difficult task. Through an overall assessment and pointing out the limitations of existing sets of indicators for measuring sustainable development in Vietnam, this paper focuses on the way to create indicators that can be used to measure Vietnam’s sustainable development at both the national and subnational (provincial) level. Firstly, a framework of elements for economic, social, and environmental component was established and a list of indicators of 12 national and international agencies in the world was compiled. Then the research applied SMART criteria (SMART is an acronym of Specific, Measurable, Available, Relevant, Time-related) to select a set of relevant core indicators for Vietnam. Finally, 24 indicators which fully satisfy the SMART criteria were constructed with 8 indicators for each component. This indicator system can be applied to measure sustainable development at both national and provincial level of Vietnam.
指标是世界上许多可持续发展项目最常用的基本衡量工具。它们可用于评价可持续发展方面的进展,了解可持续性各组成部分内部和组成部分之间的相互联系。选择衡量可持续发展的指标是一项极其复杂和困难的任务。通过全面评估并指出现有的衡量越南可持续发展的指标集的局限性,本文着重于如何创建可用于衡量越南国家和次国家(省)层面的可持续发展的指标。首先,建立了经济、社会和环境要素框架,编制了世界上12个国家和国际机构的指标清单。然后,研究应用SMART标准(SMART是具体的,可测量的,可用的,相关的,时间相关的首字母缩写)来选择一套相关的越南核心指标。最后,构建了24个完全满足SMART标准的指标,每个指标8个。该指标体系可用于衡量越南国家和省一级的可持续发展。
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引用次数: 0
Promocja turystyczna w działalności Lokalnych Grup Działania w Polsce
Q4 Social Sciences Pub Date : 2021-06-01 DOI: 10.4467/20833113pg.21.004.13429
G. Kosmala, D. Chylińska
Tourist promotion in the activities of Local Action Groups in Poland The presence of the so-called „Lokalne Grupy Działania” (Local Action Groups, LAGs) has been clearly recognizable in the Polish rural and small-town landscapes for at least a dozen years. By under taking activities on various grounds they obviously support local development, being – at the same time – a source and an effect of local entrepreneurship. According to the principle ”think globally, act locally”, LAGs realize tasks in the field of local tourism development, in terms of tourism facilities, formation of human capital, and tourism promotion. The latter is the goal of the research in this paper. The research resulted in a determination of the broad range of promotional activities and tools used by LAGs. Simultaneously, their effectiveness and the range of influence were evaluated and common good practices in the field of tourism promotion were described. Apart from the generally positive evaluation of tourism promotion provided by LAGs and based on their knowledge on the local tourism potential, specific conditions negatively affecting the durability of results and the period of influence of the promotional message were indicated.
波兰地方行动小组活动中的旅游推广所谓的“Lokalne Grupy Działania”(地方行动小组,lag)的存在已经在波兰农村和小城镇景观中清晰可见至少十几年了。它们以各种理由开展活动,显然支持地方发展,同时也是地方企业家精神的来源和影响。根据“全球思维,本地行动”的原则,lag在旅游设施,人力资本形成和旅游促进方面实现当地旅游发展领域的任务。后者是本文研究的目标。研究结果确定了lag使用的广泛推广活动和工具。同时,对其有效性和影响范围进行了评价,并介绍了旅游促进领域的常见良好做法。除了根据他们对当地旅游潜力的了解,对旅游推广工作作出普遍积极的评价外,还指出了对结果的持久性和促销信息的影响期产生负面影响的具体条件。
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引用次数: 0
Katolickie klasztory kontemplacyjne i życie zakonne w Polsce w kontekście turystyki
Q4 Social Sciences Pub Date : 2021-06-01 DOI: 10.4467/20833113pg.21.003.13428
D. Chylińska
Catholic contemplative monasteries and the consecrated life in Poland in the context of tourismVisiting monasteries and staying there have become an attractive tourist experience shared by numerous tourists and perceived by them as truly “touching and authentic”. Not only is a monastery in itself a subject of tourists’ interest with all of its physical attributes, but also the idea and the specific way of life behind it. In the paper, a special attention was paid to the participation of Polish contemplative monasteries in the so-called “monastic tourism”, in order to establish to what extent this phenomenon is close to religious tourism as well as to different forms of cultural tourism meant in the broad sense. Answers to these questions should lie in the results of a survey conducted among the Polish contemplative monasteries preceded by an analysis of motivations and conditions transforming ‘a monastery’ into a tourist destination (external individual attributes such as history and architecture were rejected).
参观修道院并住在那里已经成为一种吸引游客的旅游体验,被许多游客认为是真正的“感动和真实”。修道院本身不仅以其所有的物理属性吸引游客,而且其背后的理念和特定的生活方式也引起了游客的兴趣。本文特别关注波兰修道修道院参与所谓的“修道院旅游”,以确定这种现象在多大程度上接近宗教旅游以及广义上的不同形式的文化旅游。这些问题的答案应该存在于对波兰沉思修道院进行的调查结果中,之前分析了将“修道院”转变为旅游目的地的动机和条件(排除了外部个人属性,如历史和建筑)。
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引用次数: 1
Problematyka definicji miasta i ludności miejskiej w Chińskiej Republice Ludowej
Q4 Social Sciences Pub Date : 2021-06-01 DOI: 10.4467/20833113pg.21.001.13426
Mirosław Wylon
Problems of city definition and urban population in the People’s Republic of ChinaPresent urbanization processes are characterized by unusual spontaneity, reflected in numerous problems in defining urban population and determining real city boundaries. Of particular interest, from a scientific point of view, is the case of China, where a considerable dynamics of socio-economic transformations, as ell as political and administrative issues are reflected in a complex urban structure. Serious complications in determining the real Chinese urban population number, or determining real city boundaries are the complicated administrative division, manifested by an unnatural size of the cities, and the inclusion of rural population under their urban jurisdiction. In addition, the question of social duality between the countryside and the city,caused by the Hukou register system, seriously hampers estimations of a city resident number. Mass migration from the countryside to cities, in most cases without updating the Hukou system, resulted in a lack of complete and accepted statistics concerning the population of Chinese cities. It is also worth mentioning, that rural migrants in urban areas are often a secondary category of citizens facing socio-economic discrimination, leading to a visible and tangible polarization among Chinese urban residents.
中国的城市界定与城市人口问题中国的城市界定与城市人口问题中国的城市化进程具有不同寻常的自发性,这体现在界定城市人口和确定城市实际边界的诸多问题上。从科学的角度来看,特别令人感兴趣的是中国的情况,在那里,复杂的城市结构反映了社会经济转型以及政治和行政问题的相当大的动态。在确定真正的中国城市人口数量或确定真正的城市边界时,最复杂的问题是复杂的行政划分,表现为城市的规模不自然,以及将农村人口纳入城市管辖范围。此外,户籍制度造成的城乡社会二元性问题,严重阻碍了对城市居民人数的估计。从农村到城市的大规模人口迁移,在大多数情况下没有更新户口制度,导致缺乏关于中国城市人口的完整和可接受的统计数据。另外值得一提的是,进城农民工往往是面临社会经济歧视的二等公民,这导致中国城市居民中出现了看得见摸得着的两极分化。
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引用次数: 0
Napływ ludności do kolonii fryderycjańskich na terenie Polski Środkowej i jej późniejsze przemiany
Q4 Social Sciences Pub Date : 2021-06-01 DOI: 10.4467/20833113pg.21.002.13427
Monika Cepil
Influx of population to the Frederician colonies in central Poland and its subsequent transformationsThe author made an attempt to present the demographic aspects of the Frederician colonization in central Poland within the present Łódź Voivodeship. In the first section of the paper, analyses in the field of historical geography dealt with the formation of colonies at the turn of the 18/19th century. Based on archival sources, the dynamics, number and origin of incoming population were shown. The second section of the paper contains an analysis of the demographic development of Frederician settlements till their end in 1945. The research included e. g. comparisons of the lists of German settlers drawn up for selected time periods.
人口涌入波兰中部弗雷德里西亚殖民地及其随后的转变作者试图在目前Łódź省内呈现波兰中部弗雷德里西亚殖民地的人口统计学方面。在论文的第一部分,从历史地理学的角度分析了十八、十九世纪之交殖民地的形成。根据档案资料,揭示了外来人口的动态、数量和来源。论文的第二部分分析了弗雷德里西亚定居点直到1945年底的人口发展情况。这项研究包括对选定时期的德国移民名单进行比较。
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引用次数: 0
Warunki biometeorologiczne Kłodzka i ich wpływ na klimatoterapię i turystykę
Q4 Social Sciences Pub Date : 2021-06-01 DOI: 10.4467/20833113pg.21.005.13430
B. Miszuk
Biometeorological conditions of Kłodzko and their influence on climatotherapy and tourismThe region of Kłodzko belongs to the most important tourist areas in the Lower Silesia. It is also a very important region in the context of health resorts. Because of significant impact of weather conditions on both tourism and health issues, a crucial aspect is to evaluate the influence of weather on human organism and various forms of climatotherapy, tourism and recreation. The goal of the paper was to evaluate the biometeorological conditions of Kłodzko, considering its bio-thermal conditions as well as the usefulness of weather for climatotherapy, tourism and recreation. The basis for the analysis was meteorological data for 1971–2015 from the IMGW-PIB station in Kłodzko. The evaluation of biometeorological conditions included the bio-thermal index of UTCI and the weather suitability index for tourism and recreation (WSI). The WSI is calculated on the basis of the MENEX model which enables an assessment of the human heat balance. The climate tourism information scheme (CTIS) was also considered. It enables an evaluation of recreational potential with a consideration of bio-thermal conditions and the impact of particular meteorological variables. Based on the mentioned methods, a structure of heat stress categories and the annual course of usefulness of weather for climatotherapy, tourism and recreation were presented. The results of the research showed that weather conditions related to no thermal stress prevail on an annual scale. As for the context of the impact of weather on tourism issues, the best conditions are observed in the warm season, especially in the spring and autumn period. The results of the study can be a source of information for tourists and bathers visiting the region. They can also be a basis for increasing the knowledge on biometeorological conditions of the Sudetes.
Kłodzko的生物气象条件及其对气候治疗和旅游业的影响Kłodzko地区属于下西里西亚最重要的旅游区。在疗养胜地的背景下,它也是一个非常重要的地区。由于天气条件对旅游和健康问题的重大影响,一个关键方面是评估天气对人类机体和各种形式的气候疗法、旅游和娱乐的影响。本文的目的是评估Kłodzko的生物气象条件,考虑到其生物热条件以及天气对气候疗法、旅游和娱乐的有用性。分析的基础是Kłodzko的IMGW-PIB站1971-2015年的气象数据。生物气象条件评价包括UTCI的生物热指数和WSI的旅游游憩天气适宜性指数。WSI是在MENEX模型的基础上计算的,该模型可以评估人体热平衡。还考虑了气候旅游信息方案(CTIS)。它能够在考虑生物热条件和特定气象变量影响的情况下评估娱乐潜力。在此基础上,提出了热应力分类结构和气候治疗、旅游、娱乐天气的年利用过程。研究结果表明,与无热应力相关的天气条件在年尺度上普遍存在。在气候对旅游问题影响的背景下,最好的条件是在温暖的季节,特别是在春季和秋季。这项研究的结果可以作为游客和游泳者访问该地区的信息来源。它们也可以成为增加苏台德地区生物气象条件知识的基础。
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引用次数: 0
Inwestycje w kapitał ludzki w ramach polityki spójności a rozwój regionalny
Q4 Social Sciences Pub Date : 2021-06-01 DOI: 10.4467/20833113pg.21.006.13431
Wanda Biedka
Investments in human capital within the cohesion policy and their impact on regional developmentThe aim of this paper is to systematize the existing literature on the effects of cohesion policy and specifically on the effectiveness of public investments in human capital through typology of research. The conclusions are used to give recommendations both for the academic as well as the public sector. There is a need for long-term statistical and macroeconomic analyses as well as in-depth qualitative research on the quality of interventions and differences between different types of investments. While there is a lot of potential in human capital investments to stimulate regional development, they are not a sole key to success and should rather be considered as part of a horizontal and complex development strategy.
凝聚力政策下的人力资本投资及其对区域发展的影响本文的目的是通过类型学研究对现有关于凝聚力政策影响的文献进行系统化,特别是对人力资本公共投资有效性的文献。这些结论被用来为学术界和公共部门提供建议。有必要进行长期统计和宏观经济分析,并对干预措施的质量和不同类型投资之间的差异进行深入的定性研究。虽然人力资本投资在刺激区域发展方面有很大潜力,但它们不是成功的唯一关键,而应被视为横向和复杂发展战略的一部分。
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引用次数: 0
Czy gap year się opłaca? Motywy oraz korzyści i straty przerwy w formalnej edukacji na przykładzie polskich „gapperów”
Q4 Social Sciences Pub Date : 2021-03-29 DOI: 10.48128/PISG/2021-66.1-06
M. Danch, Magdalena Kubal-Czerwińska
The article deals with the issues of motives and the assessment of the balance of benefits and losses of a break in formal education in the form of a “gap year”, based on the experience of Polish students. The study was conducted in the form of a questionnaire interview with 15 respondents. There were identified four groups of motives for undertaking a gap year: social, psychological, educational and economic. Moreover, based on the premises underlying decisions to take a break, five categories of gappers were distinguished: “travelers”, “dropouts”, “gappers who repeat a year at university or retake the final high school exam”, “workers”, and “undecided”. Gap year is taken by young Polish people in specific life situations, usually when they: drop out of university, try to improve the results of the final high school exams, or want to have more time to plan their further education. Gap year is a time when tourist activity is often undertaken. The respondents claimed that the break in formal education had brought them more benefits than losses.
本文根据波兰学生的经验,讨论了动机问题和评估以“间隔年”形式中断正规教育的利弊平衡问题。该研究以问卷调查的形式对15名受访者进行了采访。研究确定了进行间隔年的四种动机:社会、心理、教育和经济。此外,根据决定休学的前提,研究人员还将休学者分为五类:“旅行者”、“辍学者”、“在大学复读一年或重新参加高中期末考试的休学者”、“工作者”和“尚未决定”。间隔年是波兰年轻人在特定的生活情况下采取的,通常是当他们:从大学退学,试图提高高中期末考试的成绩,或者想有更多的时间来计划他们的进一步教育。间隔年通常是进行旅游活动的时间。受访者称,中断正规教育给他们带来的好处大于损失。
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引用次数: 0
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Prace i Studia Geograficzne
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