Pub Date : 2022-12-23DOI: 10.3389/ejcmp.2022.11090
C. Dalla Chiesa, A. Alexopoulou
Markets and governments have been increasingly intertwined when it comes to funding for the arts. This is the case with matchfunding schemes in which governments explore the crowd’s validation by providing funds to successful cultural projects. By matching public funds with the “crowd”, four parties benefit from this process: the artists, the platform, the donors, and the public institutions. Artists benefit from accessing more funds and credibility signals for their projects; the platform benefits from enlarging the scope of funds given to artists; donors benefit from increasing the likelihood of project success; and public institutions benefit from granting part of the decision-making process on cultural budget to the crowd and cutting expenses on project management. This article conceptually explores the benefits, consequences, and the constraints of matchfunding mechanisms for policymaking. We argue that while matchfunding brings benefactors closer to policymaking and governments closer to novel funding models through online means, it also reduces the role of governments in elaborating cultural policy. It is vital to ponder the benefits and hindrances of this model given that matchfunding can potentially shift the structure of policymaking for the arts and culture.
{"title":"Matchfunding goes digital: The benefits of matching policymaking with the crowd’s wisdom","authors":"C. Dalla Chiesa, A. Alexopoulou","doi":"10.3389/ejcmp.2022.11090","DOIUrl":"https://doi.org/10.3389/ejcmp.2022.11090","url":null,"abstract":"Markets and governments have been increasingly intertwined when it comes to funding for the arts. This is the case with matchfunding schemes in which governments explore the crowd’s validation by providing funds to successful cultural projects. By matching public funds with the “crowd”, four parties benefit from this process: the artists, the platform, the donors, and the public institutions. Artists benefit from accessing more funds and credibility signals for their projects; the platform benefits from enlarging the scope of funds given to artists; donors benefit from increasing the likelihood of project success; and public institutions benefit from granting part of the decision-making process on cultural budget to the crowd and cutting expenses on project management. This article conceptually explores the benefits, consequences, and the constraints of matchfunding mechanisms for policymaking. We argue that while matchfunding brings benefactors closer to policymaking and governments closer to novel funding models through online means, it also reduces the role of governments in elaborating cultural policy. It is vital to ponder the benefits and hindrances of this model given that matchfunding can potentially shift the structure of policymaking for the arts and culture.","PeriodicalId":40075,"journal":{"name":"European Journal of Cultural Management and Policy","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2022-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48226007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-20DOI: 10.3389/ejcmp.2022.11088
Ingrid Molderez, C. Brânzilă, W. Lambrechts, Pascale Maas
Walter Benjamin developed the idea of the flâneur in ‘Charles Baudelaire: A lyric Poet in the Era of High Capitalism. He used the powerful figure of the flâneur, a familiar character in the nineteenth century, to analyze modernity. In this paper, a close reading of the literature on Walter Benjamin and the flâneur is provided with a highlight on its relevance for a critical reflection on sustainability for higher education in management. The concept of the flâneur is taken further to eco-flâneur, i.e., strollers as students and teachers who see what is happening and changing in the city and how street life is being transformed towards sustainability. As an eco-flâneur they do not only discover the regenerative transformation of a city, but also co-create it. The eco-flâneur is suggested as an alternative pedagogy to unite soul, eye and hand, three elements that are brought into connection by Walter Benjamin and that are vital for a sustainability mindset. The concept of the eco-flâneur is used as a metaphor to rethink education and to suggest ways for transformative learning.
{"title":"Discovering the culture-led regenerative transformation of a city. Walter Benjamin as an inspiration for the Eco-Flâneur","authors":"Ingrid Molderez, C. Brânzilă, W. Lambrechts, Pascale Maas","doi":"10.3389/ejcmp.2022.11088","DOIUrl":"https://doi.org/10.3389/ejcmp.2022.11088","url":null,"abstract":"Walter Benjamin developed the idea of the flâneur in ‘Charles Baudelaire: A lyric Poet in the Era of High Capitalism. He used the powerful figure of the flâneur, a familiar character in the nineteenth century, to analyze modernity. In this paper, a close reading of the literature on Walter Benjamin and the flâneur is provided with a highlight on its relevance for a critical reflection on sustainability for higher education in management. The concept of the flâneur is taken further to eco-flâneur, i.e., strollers as students and teachers who see what is happening and changing in the city and how street life is being transformed towards sustainability. As an eco-flâneur they do not only discover the regenerative transformation of a city, but also co-create it. The eco-flâneur is suggested as an alternative pedagogy to unite soul, eye and hand, three elements that are brought into connection by Walter Benjamin and that are vital for a sustainability mindset. The concept of the eco-flâneur is used as a metaphor to rethink education and to suggest ways for transformative learning.","PeriodicalId":40075,"journal":{"name":"European Journal of Cultural Management and Policy","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2022-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42279650","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-20DOI: 10.3389/ejcmp.2022.11106
Ilaria Dibattista
In this article, collective ecological identity will be theoretically investigated, with the aim to understand the role of public opinion and policy in driving action. In recent years, awareness towards environmental issues is increasing; however, environmental targets set by political agendas are yet to be reached. Hilgartner and Bosk’s “The Rise and Fall of Social Problems” (1988) offers an insight into the mismatch between public opinion and action, suggesting that public attention towards certain social issues depends on interconnected public arenas that produce a feedback effect, worsening the social problem. From this point of view, public opinion on a social problem does not engender collective action. However, according to Schudson (1989), the resonance and institutionalisation of a certain cultural object is fundamental to its inclusion in the culture of a given community, making cultural policy a necessary condition to change a society.
本文将对集体生态认同进行理论研究，旨在了解舆论和政策在推动行动中的作用。近年来，人们对环境问题的意识日益增强;然而，政治议程设定的环境目标尚未实现。Hilgartner和Bosk的《社会问题的兴衰》(The Rise and Fall of Social Problems, 1988)深入分析了公众舆论与行动之间的不匹配，认为公众对某些社会问题的关注依赖于相互关联的公共领域，这些公共领域会产生反馈效应，从而使社会问题恶化。从这个角度来看，公众对社会问题的意见并不会产生集体行动。然而，根据Schudson(1989)，某种文化对象的共鸣和制度化是其融入特定社区文化的基础，使文化政策成为改变社会的必要条件。
{"title":"Building a collective ecological identity: A multidisciplinary reflection","authors":"Ilaria Dibattista","doi":"10.3389/ejcmp.2022.11106","DOIUrl":"https://doi.org/10.3389/ejcmp.2022.11106","url":null,"abstract":"In this article, collective ecological identity will be theoretically investigated, with the aim to understand the role of public opinion and policy in driving action. In recent years, awareness towards environmental issues is increasing; however, environmental targets set by political agendas are yet to be reached. Hilgartner and Bosk’s “The Rise and Fall of Social Problems” (1988) offers an insight into the mismatch between public opinion and action, suggesting that public attention towards certain social issues depends on interconnected public arenas that produce a feedback effect, worsening the social problem. From this point of view, public opinion on a social problem does not engender collective action. However, according to Schudson (1989), the resonance and institutionalisation of a certain cultural object is fundamental to its inclusion in the culture of a given community, making cultural policy a necessary condition to change a society.","PeriodicalId":40075,"journal":{"name":"European Journal of Cultural Management and Policy","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2022-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47153619","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-19DOI: 10.3389/ejcmp.2022.11087
Ahtziri Molina, Bianca Garduño
The 2020 COVID pandemic has been a major challenge for Mexican creative workers, whose working conditions were already precarious since before the world crisis. Through qualitative analysis of conversational interviews, we identified a series of adjustments and professional decisions made in the context of social distancing. Our findings show that precarious working conditions in which they already worked were aggravated during the pandemic social distancing periods to even threaten their possibilities to keep their place in the creative sector. We identified five different earning strategies with which they navigated uncertainty during the pandemic. Finally, we discussed the inequalities they face while trying to earn an income through multiple activities and, at the same time, updating their knowledge and capabilities to adjust their creative work to the new realities.
{"title":"Work strategies developed by creative workers in Mexico City: Enhanced precarity and adjustments during pandemic social distancing periods","authors":"Ahtziri Molina, Bianca Garduño","doi":"10.3389/ejcmp.2022.11087","DOIUrl":"https://doi.org/10.3389/ejcmp.2022.11087","url":null,"abstract":"The 2020 COVID pandemic has been a major challenge for Mexican creative workers, whose working conditions were already precarious since before the world crisis. Through qualitative analysis of conversational interviews, we identified a series of adjustments and professional decisions made in the context of social distancing. Our findings show that precarious working conditions in which they already worked were aggravated during the pandemic social distancing periods to even threaten their possibilities to keep their place in the creative sector. We identified five different earning strategies with which they navigated uncertainty during the pandemic. Finally, we discussed the inequalities they face while trying to earn an income through multiple activities and, at the same time, updating their knowledge and capabilities to adjust their creative work to the new realities.","PeriodicalId":40075,"journal":{"name":"European Journal of Cultural Management and Policy","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2022-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47835666","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-16DOI: 10.3389/ejcmp.2022.11082
Milena Dragicevic Sesic, Milena Stefanović
The pandemic showed that theatres are able to adapt, re-position and re-focus their work, through digital means and by using diverse social media tools, in order to stay present and active during periods in which their models of traditional production and existence are limited. The research explores the rationale behind so called “pandemic production,” digital narratives and main approaches of managers and leaders in the public theatres during the pandemic phase, while noting the lack of cultural policy leadership. The roles of theatre managers was of the most importance and the pace of adaptation depended on their skills and talent. For all stakeholders, the new reality caused by the pandemic opened the horizons of ethics and aesthetics of solidarity, empathy, care, and critical reflections (within theatres and among independent theatre practitioners), while cultural policymakers chose to act as bureaucrats, missing the opportunity to step in with more vision and leadership, which lad to the downgrading of their role to pure administration.
{"title":"Theatre production and cultural policy during the pandemic: Leadership and memory narratives","authors":"Milena Dragicevic Sesic, Milena Stefanović","doi":"10.3389/ejcmp.2022.11082","DOIUrl":"https://doi.org/10.3389/ejcmp.2022.11082","url":null,"abstract":"The pandemic showed that theatres are able to adapt, re-position and re-focus their work, through digital means and by using diverse social media tools, in order to stay present and active during periods in which their models of traditional production and existence are limited. The research explores the rationale behind so called “pandemic production,” digital narratives and main approaches of managers and leaders in the public theatres during the pandemic phase, while noting the lack of cultural policy leadership. The roles of theatre managers was of the most importance and the pace of adaptation depended on their skills and talent. For all stakeholders, the new reality caused by the pandemic opened the horizons of ethics and aesthetics of solidarity, empathy, care, and critical reflections (within theatres and among independent theatre practitioners), while cultural policymakers chose to act as bureaucrats, missing the opportunity to step in with more vision and leadership, which lad to the downgrading of their role to pure administration.","PeriodicalId":40075,"journal":{"name":"European Journal of Cultural Management and Policy","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2022-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48098282","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-16DOI: 10.3389/ejcmp.2022.11083
A. Sedova
Today, many churches all around the world are in various states of disrepair, which would be an irreparable loss. This research paper examines the new, mixed or extended adaptive use of underutilised and abandoned ecclesiastical cultural heritage with specific reference to human-centred impact analysis and the creation of added value. Sixty-five (65) international case studies are analysed to explore creative holistic solutions to re-integrating underutilised and disused religious assets back into contemporary urban and rural landscapes. The case study analysis encompasses: ecclesiastical stakeholder valorisation; forms of obsolescence; dimensions of adaptability; interpretation of complex value relationships and human-centred impact analysis. The case study findings indicate that sensitive adaptive reuse of obsolete religious structures to Post Religious Uses has the potential to encourage positive inflows of investment capital with corresponding positive impacts on the economic values attached to new and extended uses in addition to spiritual, cultural, social, environmental and economic values for society. The research proves that churches which are brought back into the contemporary urban fabric of communities has the potential to yield benefits that contribute to sustainable development and contribute to cultural capital.
{"title":"Impact analysis on adaptive reuse of obsolete ecclesiastical cultural heritage","authors":"A. Sedova","doi":"10.3389/ejcmp.2022.11083","DOIUrl":"https://doi.org/10.3389/ejcmp.2022.11083","url":null,"abstract":"Today, many churches all around the world are in various states of disrepair, which would be an irreparable loss. This research paper examines the new, mixed or extended adaptive use of underutilised and abandoned ecclesiastical cultural heritage with specific reference to human-centred impact analysis and the creation of added value. Sixty-five (65) international case studies are analysed to explore creative holistic solutions to re-integrating underutilised and disused religious assets back into contemporary urban and rural landscapes. The case study analysis encompasses: ecclesiastical stakeholder valorisation; forms of obsolescence; dimensions of adaptability; interpretation of complex value relationships and human-centred impact analysis. The case study findings indicate that sensitive adaptive reuse of obsolete religious structures to Post Religious Uses has the potential to encourage positive inflows of investment capital with corresponding positive impacts on the economic values attached to new and extended uses in addition to spiritual, cultural, social, environmental and economic values for society. The research proves that churches which are brought back into the contemporary urban fabric of communities has the potential to yield benefits that contribute to sustainable development and contribute to cultural capital.","PeriodicalId":40075,"journal":{"name":"European Journal of Cultural Management and Policy","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2022-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41898534","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-15DOI: 10.3389/ejcmp.2022.11086
Winter Phong
Historically, theatre and dance have had challenging relationships with disability to say the least. This challenge stems from ableist perspectives that fail to consider specific needs and experiences of persons with disabilities. At all levels, from youth education to training and professional performance, opportunities are limited. Often, performing arts engagement is limited to audience seats for individuals with disabilities, more frequently this focus is on relaxed performances geared toward those identified as autistic. As the prevalence of autism diagnoses have increased, theatre and dance course engagement, specifically youth engagement, which is shown to have life-long positive impacts and predict regular and contined arts engagement, must be determined. Through an observational study, emphasizing autism research and theatre and dance classroom practices, student engagement was measured against curriculum and course planning. Through this strengthened understanding of engagement, theatre and dance curriculum can be planned to engage students on the spectrum. In building an equitable foundation for engagement, autistic students will be better equipped and prepared to move beyond audience seats.
{"title":"Beyond the audience: Creating effective engagement strategies for students on the spectrum in the theatre classroom","authors":"Winter Phong","doi":"10.3389/ejcmp.2022.11086","DOIUrl":"https://doi.org/10.3389/ejcmp.2022.11086","url":null,"abstract":"Historically, theatre and dance have had challenging relationships with disability to say the least. This challenge stems from ableist perspectives that fail to consider specific needs and experiences of persons with disabilities. At all levels, from youth education to training and professional performance, opportunities are limited. Often, performing arts engagement is limited to audience seats for individuals with disabilities, more frequently this focus is on relaxed performances geared toward those identified as autistic. As the prevalence of autism diagnoses have increased, theatre and dance course engagement, specifically youth engagement, which is shown to have life-long positive impacts and predict regular and contined arts engagement, must be determined. Through an observational study, emphasizing autism research and theatre and dance classroom practices, student engagement was measured against curriculum and course planning. Through this strengthened understanding of engagement, theatre and dance curriculum can be planned to engage students on the spectrum. In building an equitable foundation for engagement, autistic students will be better equipped and prepared to move beyond audience seats.","PeriodicalId":40075,"journal":{"name":"European Journal of Cultural Management and Policy","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2022-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44655456","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-01DOI: 10.3389/ejcmp.2023.v11iss2-article-4
Michelle Mizrahi
This paper analyzes how Incredible Edible Todmorden (IET), a community-led project, operated notions of sustainability, through permaculture and urban farming, to focus on community building and the impacts it had on education and local culture. The research is informed by a framework encompassing Robin Hambleton’s notion of place and place-based identity, as well as notions of sustainability, discourse, and culture. The paper puts forth the argument that the discursive operationalization of sustainability, framed as a process of directed change, can produce important effects in community building, education, and local culture at a local level and suggests that the application of the framework may also yield results in the study of other sectors.
{"title":"Incredible Edible Todmorden: Impacts on Community Building, Education, and Local Culture. A Case for the Operationalization of a Sustainability-led Discourse","authors":"Michelle Mizrahi","doi":"10.3389/ejcmp.2023.v11iss2-article-4","DOIUrl":"https://doi.org/10.3389/ejcmp.2023.v11iss2-article-4","url":null,"abstract":"This paper analyzes how Incredible Edible Todmorden (IET), a community-led project, operated notions of sustainability, through permaculture and urban farming, to focus on community building and the impacts it had on education and local culture. The research is informed by a framework encompassing Robin Hambleton’s notion of place and place-based identity, as well as notions of sustainability, discourse, and culture. The paper puts forth the argument that the discursive operationalization of sustainability, framed as a process of directed change, can produce important effects in community building, education, and local culture at a local level and suggests that the application of the framework may also yield results in the study of other sectors.","PeriodicalId":40075,"journal":{"name":"European Journal of Cultural Management and Policy","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48975144","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-01DOI: 10.3389/ejcmp.2023.v11iss2-article-1
G. Pérez
This paper investigates the Continuing Professional Development (CPD) experiences of performing arts professionals during the COVID-19 pandemic in Italy. The research is aimed at examining actors’ approaches and challenges to inform current and future CPD strategies, better suited to address the uncertainties of the social and economic juncture. The following four main themes are elicited by the research: the renewed need for self-directedness in CPD, the struggle to overcome the decrease in CPD opportunities in the workplace environment, the intensification of the use of social media for CPD purposes, and the role of CPD in the diversification of competencies. The investigation shows that CPD is still a relatively underdeveloped subject in the performing arts sector and that the attitudes towards, environments of, platforms for and focus on CPD will benefit from a critical re-evaluation in the postdigital context. Implications of these results for practitioners, policymakers, and public and private organisations are discussed.
{"title":"Continuing Professional Development (CPD) in Uncertain Times: Insights from the Italian Actors’ Response to the COVID-19 Crisis","authors":"G. Pérez","doi":"10.3389/ejcmp.2023.v11iss2-article-1","DOIUrl":"https://doi.org/10.3389/ejcmp.2023.v11iss2-article-1","url":null,"abstract":"This paper investigates the Continuing Professional Development (CPD) experiences of performing arts professionals during the COVID-19 pandemic in Italy. The research is aimed at examining actors’ approaches and challenges to inform current and future CPD strategies, better suited to address the uncertainties of the social and economic juncture. The following four main themes are elicited by the research: the renewed need for self-directedness in CPD, the struggle to overcome the decrease in CPD opportunities in the workplace environment, the intensification of the use of social media for CPD purposes, and the role of CPD in the diversification of competencies. The investigation shows that CPD is still a relatively underdeveloped subject in the performing arts sector and that the attitudes towards, environments of, platforms for and focus on CPD will benefit from a critical re-evaluation in the postdigital context. Implications of these results for practitioners, policymakers, and public and private organisations are discussed.","PeriodicalId":40075,"journal":{"name":"European Journal of Cultural Management and Policy","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41407313","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-01DOI: 10.3389/ejcmp.2023.v11iss2-article-3
A. Zagrebelnaia
This paper presents an overview of the audience-oriented initiatives implemented by art fairs during the confinement. As in other spheres of art and culture, significant growth of digital activities has been offered to the audience of the fairs. However, due to the 'experience nature’ of the event, not all of these strategies were equally successful. Based on the qualitative thematic analysis of the articles written by the representatives of the art world, this paper identifies audience development strategies for the art fairs in a post-digital context. The first section introduces the classification of the strategic areas of audience development covered by the art fairs during confinement. The second section discusses which of these strategies can be implemented in the post-pandemic context. In conclusion, an overview of the audience development strategies and main trends is presented, opening the discussion on the contribution of these strategies to the development of the new art fair’s model.
{"title":"State of the Art Fair Post-Covid: Audience Development Strategies in a Post-Digital Context","authors":"A. Zagrebelnaia","doi":"10.3389/ejcmp.2023.v11iss2-article-3","DOIUrl":"https://doi.org/10.3389/ejcmp.2023.v11iss2-article-3","url":null,"abstract":"This paper presents an overview of the audience-oriented initiatives implemented by art fairs during the confinement. As in other spheres of art and culture, significant growth of digital activities has been offered to the audience of the fairs. However, due to the 'experience nature’ of the event, not all of these strategies were equally successful. Based on the qualitative thematic analysis of the articles written by the representatives of the art world, this paper identifies audience development strategies for the art fairs in a post-digital context. The first section introduces the classification of the strategic areas of audience development covered by the art fairs during confinement. The second section discusses which of these strategies can be implemented in the post-pandemic context. In conclusion, an overview of the audience development strategies and main trends is presented, opening the discussion on the contribution of these strategies to the development of the new art fair’s model.","PeriodicalId":40075,"journal":{"name":"European Journal of Cultural Management and Policy","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46979459","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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