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Mazovia brand awareness among corporate customers: implications for local authorities Mazovia品牌在企业客户中的知名度:对地方当局的启示
IF 0.9 Q2 Social Sciences Pub Date : 2023-04-11 DOI: 10.1108/cemj-10-2021-0114
PurposeThe aim of the study was to determine the region brand’s strength by measuring the awareness of the regional brand elements, associations and the perception of the region’s promotional activity in the corporate customers’ group.Design/methodology/approachTo obtain the necessary data, this study conducted computer-assisted web interviewing on a sample of 151 small and medium-sized enterprises (SMEs) registered in the Mazowieckie Voivodeship and engaged in furniture production and food and beverage production. Statistical data analysis included Pearson and Spearman’s rank correlation and chi-square tests.FindingsThe survey showed a high number of brand associations with the region of Mazovia, but the level of brand recognition was low. The awareness of the region’s logo among SMEs shows the strongest correlation with the belief that promotional activities increased the scope of company operations. Moreover, this evidences the perceived utility of the brand among those customers.Practical implicationsThe regional authorities should invest more in the frequency of promoting the region among certain strongly engaged user groups to increase their brand awareness level. Furthermore, local authorities should try establishing an umbrella brand that would cover several sub-brands promoting separate industries in the region.Originality/valueTo the best of the authors’ knowledge, this is the first study in Poland that focused on regional branding effects among entrepreneurs and using a quantitative method. The relationship between the studied entrepreneurs’ willingness to use the Mazovia brand and their range of operations indicates that some enterprises already enjoy greater trust thanks to the brand, which increases their loyalty toward the region.
目的本研究的目的是通过测量企业客户群体对地区品牌要素、协会的认知以及对地区促销活动的感知,来确定地区品牌的实力。设计/方法/方法为了获得必要的数据,本研究对马佐维耶茨基省注册的151家从事家具生产和食品饮料生产的中小企业进行了计算机辅助网络访谈。统计数据分析包括Pearson和Spearman秩相关和卡方检验。调查结果显示,马佐维亚地区有大量品牌协会,但品牌认可度较低。中小企业对该地区标志的认识与宣传活动扩大了公司经营范围的信念最为相关。此外,这证明了品牌在这些客户中的感知效用。实际含义地区当局应加大投资,在某些积极参与的用户群体中推广该地区的频率,以提高他们的品牌知名度。此外,地方当局应尝试建立一个伞式品牌,涵盖在该地区推广不同行业的几个子品牌。创意/价值据作者所知,这是波兰第一项使用定量方法关注企业家区域品牌效应的研究。被研究的企业家使用马佐维亚品牌的意愿与其经营范围之间的关系表明,一些企业已经因该品牌而享有更大的信任,这增加了他们对该地区的忠诚度。
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引用次数: 0
Transaction costs and costs of activity independence in B2B buyer-supplier relationships: analysis of Central and Eastern European companies B2B买方-供应商关系中的交易成本和活动独立性成本:对中欧和东欧公司的分析
IF 0.9 Q2 Social Sciences Pub Date : 2023-04-07 DOI: 10.1108/cemj-03-2022-0041
Justyna Dobroszek, P. Mourão, M. Urbaniak
PurposeThis paper aims to identify purchasing-related costs through the prism of transaction costs and costs of purchasing management activity.Design/methodology/approachThe authors conducted a survey among 150 medium and large manufacturing companies in the chemical, automotive and electromechanical industries operating in Central and Eastern European countries. The collected data were analyzed using confirmatory factor analysis.FindingsThe studied companies carry out an integrated purchasing-related cost system. The authors found a statistical significance of the covariances between the pretransaction, transaction and post-transaction costs. In addition, costs that are of particular importance in long-term purchasing transactions were identified. Moreover, the authors identified the costs of quality and support actions as the most significant.Practical implicationsThis research details the discussion of costs with consideration for the insights of managers of medium-sized and large companies.Originality/valueThe paper contributes to the knowledge of purchasing-related costs through the lens of the total cost of ownership that influences the purchasing management and the decisions within the buyer-supplier relationship.
目的本文旨在通过交易成本和采购管理活动成本的棱镜来识别采购相关成本。设计/方法/方法作者对150家在中欧和东欧国家经营的化工、汽车和机电行业的中大型制造公司进行了调查。使用验证性因素分析对收集的数据进行分析。研究结果所研究的公司实施了一个集成的采购相关成本系统。作者发现交易前、交易和交易后成本之间的协变量具有统计学意义。此外,还确定了在长期采购交易中特别重要的成本。此外,作者认为质量和支持行动的成本是最重要的。实际含义本研究详细讨论了成本问题,并考虑到了中大型公司经理的见解。原创性/价值本文通过影响采购管理和买方-供应商关系决策的总拥有成本的视角,有助于了解采购相关成本。
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引用次数: 0
Migration informal human capital of returnees to Central Europe: a new rescource for organisations 返回中欧的移民非正规人力资本:组织的新资源
IF 0.9 Q2 Social Sciences Pub Date : 2023-03-30 DOI: 10.1108/cemj-01-2022-0014
I. Grabowska, Agata Jastrzębowska
PurposeThis paper aims to investigate the interplay between international migration, soft skills and job and life satisfaction after returns.Design/methodology/approachThe paper uses the dataset of Human Capital in Poland 2010–2014 representative surveys with 4040 return migrants, who worked temporarily abroad and returned to an origin in comparison with almost 70,000 stayers, who never worked abroad. In this study, Poland is treated as a strategic research site for the labor migration processes, which happened after the biggest European Union enlargement in 2004.FindingsThis study discovered that working abroad had a positive relation with cognitive, intrapersonal and interpersonal competencies, as well as job and life satisfaction. However, the relations differ depending on the key destination country.Practical implicationsThis study discusses the implications for future research and practice, offering recommendations to organizations on how to embed employees with these resources in companies and how to support return migrants and their potential employers with the use of migratory informal human capital in personnel management and counseling.Originality/valueThis paper brings quantitative arguments about the hidden impacts of international migration on human capital by uniquely comparing the migrant population with the non-migrant population.
目的探讨国际移民、软技能与归国后工作和生活满意度之间的相互作用。设计/方法/方法本文使用了2010-2014年波兰人力资本的代表性调查数据集,对4040名在国外临时工作并返回原籍国的移民进行了调查,与近7万名从未在国外工作过的滞留者进行了比较。在本研究中,波兰被视为劳动力迁移过程的战略研究地点,这发生在2004年欧盟最大的扩张之后。研究发现:在国外工作与认知能力、人际交往能力、工作满意度和生活满意度呈正相关。然而,这种关系因主要目的地国家而异。本研究讨论了对未来研究和实践的影响,为组织提供了如何将这些资源嵌入员工的建议,以及如何在人事管理和咨询中使用流动非正规人力资本来支持回归移民及其潜在雇主。独创性/价值本文通过对流动人口与非流动人口的独特比较,对国际移民对人力资本的隐性影响进行了定量论证。
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引用次数: 0
The effect of entrepreneurial education on entrepreneurial intention among master students: prior self-employment experience as a moderator 创业教育对硕士生创业意向的影响:先前自主创业经历为调节因子
IF 0.9 Q2 Social Sciences Pub Date : 2023-03-28 DOI: 10.1108/cemj-10-2021-0116
T. T. Le, Thanh Hieu Nguyen, Son Tung Ha, Quang Khai Nguyen, Nhat-Minh Tran, Cong Doanh Duong
PurposeThis article aims to draw a conceptual model that integrates the view from the entrepreneurial event model with entrepreneurial education and prior self-employment experience. The model tests the role of entrepreneurial education on the formation of intentions to become an entrepreneur and examines whether prior self-employed experiences moderate the route from entrepreneurial education, entrepreneurial perceived feasibility (PF) and perceived desirability (PD) into the entrepreneurial intention (EI).Design/methodology/approachThe authors operated on a sample of 389 master's students by applying Cronbach's alpha, exploratory factor analysis, confirmatory factor analysis and structural equation modelling to illustrate the links between constructs.FindingsThe study found that entrepreneurial education is positively correlated with PF, PD, and intention to enter entrepreneurial activities. PD is determined as a partial mediator in the entrepreneurial education–intention link and full mediator in PF and EI. Moreover, the study revealed that prior self-employed experiences serve as a positive moderator in the path from entrepreneurial education and PD to EI.Practical implicationsThe study offers several recommendations based on research findings so as to nurture and promote entrepreneurial activities among master's students.Originality/valueThe current research provides novel insights about the relationship between entrepreneurial education and intentions to become an entrepreneur over and about the central antecedents in the entrepreneurial event model and moderation effects of prior self-employed experiences.
本文旨在建立一个将创业事件模型的观点与创业教育和先前的自主创业经验相结合的概念模型。该模型检验了创业教育对创业意向形成的作用,并考察了之前的自雇经历是否调节了创业教育、创业感知可行性(PF)和感知可取性(PD)到创业意向(EI)的路径。设计/方法/方法作者对389名硕士生的样本进行了操作,应用Cronbach’s alpha、探索性因子分析、验证性因子分析和结构方程模型来说明构念之间的联系。研究发现创业教育与创业能力、创业能力、创业意愿呈正相关。研究发现,PD在创业教育与创业意向之间起部分中介作用,在创业动机与创业动机之间起完全中介作用。此外,本研究还发现,先前的个体经营经历在创业教育与PD到EI的路径中起到正向调节作用。实践意义基于研究结果,本研究对培育和促进硕士生创业活动提出了几点建议。原创性/价值当前的研究提供了关于创业教育和成为企业家意图之间关系的新颖见解,以及关于创业事件模型中的中心前因和先前的自雇经历的调节作用。
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引用次数: 1
Generative artificial intelligence as a new context for management theories: analysis of ChatGPT 生成式人工智能作为管理理论的新语境:ChatGPT分析
IF 0.9 Q2 Social Sciences Pub Date : 2023-03-28 DOI: 10.1108/cemj-02-2023-0091
P. Korzyński, G. Mazurek, Andreas Altmann, J. Ejdys, Rūta Kazlauskaitė, J. Paliszkiewicz, K. Wach, E. Ziemba
PurposeThe primary purpose of this paper is to examine how generative Artificial Intelligence (AI) such as ChatGPT may serve as a new context for management theories and concepts.Design/methodology/approachThe paper presents the analyses of selected management theories on decision-making, knowledge management, customer service, human resource management and administrative tasks and explains what may change after generative AI adoption.FindingsThe paper indicates that some management theories and concepts need to be studied in the generative AI environment that may influence managerial work at the strategic, functional and administrative levels.Research limitations/implicationsThis paper is an opinion piece article and does not refer to empirical data. It formulates some conclusions to further empirical research studies.Originality/valueThe paper analyzes selected management theories in a new technological setting. The paper also provides information about the functions of generative AI that are useful in understanding and overcoming how new technology may change organizations and management.
本文的主要目的是研究像ChatGPT这样的生成式人工智能(AI)如何作为管理理论和概念的新背景。设计/方法/途径本文对决策、知识管理、客户服务、人力资源管理和行政任务等管理理论进行了分析,并解释了采用生成式人工智能后可能发生的变化。本文指出,一些管理理论和概念需要在生成式人工智能环境中进行研究,这些理论和概念可能会影响战略、职能和行政层面的管理工作。本文是一篇观点文章,没有参考实证数据。为进一步的实证研究提出了一些结论。本文分析了在新技术背景下所选择的管理理论。本文还提供了有关生成式人工智能功能的信息,这些信息有助于理解和克服新技术如何改变组织和管理。
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引用次数: 30
Getting the measure of the fourth industrial revolution: advantages and challenges of Industry 4.0 in the Turkish white goods industry 了解第四次工业革命:土耳其白色家电工业4.0的优势与挑战
IF 0.9 Q2 Social Sciences Pub Date : 2023-03-28 DOI: 10.1108/cemj-03-2021-0026
Kübra ŞİMŞEK DEMİRBAĞ, Nihan Yıldırım
PurposeIndustry 4.0 (I40) is an open window of opportunity for Turkey, a developed country, to eliminate technological dependence and produce with maximum productivity. However, I40, which corresponds to the fourth wave of industrial revolutions, brings both opportunities and challenges. In this context, this study aims to reveal the foresight of managers in the Turkish white goods industry (TWGI) regarding the advantages and challenges of I40 and compare them with the literature.Design/methodology/approachThe Delphi method was used for the study. Data were collected from managers of companies that are members of the White Goods Suppliers Association (BEYSAD). Seventy managers from 55 companies participated in the first round, and 19 managers participated in the second round of Delphi.FindingsThe results show that the most frequently cited advantages are productivity/resource efficiency, data and information-enabled effectiveness/productivity, quality 4.0 and competitiveness/strategy. The most frequently mentioned challenges are financial resources/investment, employee qualification/training, technical/processual challenges and organizational transformation/leadership.Research limitations/implicationsThe sample was limited to the managers of the TWGI.Practical implicationsPlayers in similar ecosystems and policymakers should consider the advantages and respond to potential challenges when creating roadmaps, taking the necessary steps and positioning themselves in the marketplace. In particular, the TWGI – Turkey’s showcase in international markets – should consider the undeniable benefits of the I40 transition to increase innovation.Originality/valueThe findings for the first time highlight the advantages and challenges of I40 in an industry in Turkey, and they will benefit the TWGI, which is among the leaders in Turkey in terms of digital maturity and innovation in its journey to I40.
工业4.0 (I40)是土耳其这个发达国家消除技术依赖、实现最大生产力的机会之窗。然而,作为第四次工业革命浪潮的40年,机遇与挑战并存。在此背景下,本研究旨在揭示土耳其白色家电行业(TWGI)管理者对I40的优势和挑战的远见,并与文献进行比较。设计/方法学/方法采用德尔菲法进行研究。数据收集自白色家电供应商协会(BEYSAD)成员公司的管理人员。55家公司的70名经理参加了第一轮,19名经理参加了第二轮德尔菲。调查结果显示,最常被提及的优势是生产力/资源效率、数据和信息的有效性/生产力、质量4.0和竞争力/战略。最常提到的挑战是财务资源/投资、员工资格/培训、技术/流程挑战和组织转型/领导力。研究的局限性/启示样本仅限于TWGI的管理者。实际意义类似生态系统中的参与者和政策制定者在制定路线图、采取必要步骤并在市场中定位时,应考虑其优势并应对潜在挑战。特别是,TWGI——土耳其在国际市场上的展示——应该考虑到2040年转型带来的不可否认的好处,以增加创新。这些发现首次突出了I40在土耳其一个行业中的优势和挑战,它们将使TWGI受益,TWGI是土耳其迈向I40的数字成熟度和创新方面的领导者之一。
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引用次数: 1
Do SARS-CoV-2 hazards influence stakeholders? Evidence from a Polish seafood company SARS-CoV-2危害会影响利益相关者吗?来自一家波兰海鲜公司的证据
IF 0.9 Q2 Social Sciences Pub Date : 2023-03-28 DOI: 10.1108/cemj-03-2022-0037
M. Z. Wiśniewska, Tomasz Grybek
PurposeThe article presents the phenomenon of hazards related to severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) in the food supply chain (FSC) by identifying possible stakeholders of a seafood company who might be influenced by the hazards.Design/methodology/approachA case study analysis was conducted with a review of the organization's documentation alongside a semi-structured interview and an impact effort matrix.FindingsSeven out of 18 stakeholders had to strongly engage in minimizing the effects of hazards related to SARS-CoV-2. The most important areas of cooperation regarded safety were identified. Both external and internal documents and reports regarding the minimizing of negative effects of hazards related to SARS-CoV-2 were required by institutional clients, official authorities and the studied organization itself. The proper identification of stakeholders and up-to-date knowledge about them allowed the organization to react faster and protect the FSC.Research limitations/implicationsThe authors’ research was based on qualitative methods, so it lacked a diagnostic survey, along with similar studies for comparison of results and approaches.Practical implicationsThe surveyed company may be a good benchmark for others to follow when choosing the appropriate approach in the field of stakeholder analysis for addressing new emerging risks.Originality/valueThe findings are important, timely and original, and they focus on a subject rarely studied in the literature. The information from the paper applies to numerous groups of food companies.
目的本文通过确定可能受到危害影响的海鲜公司利益相关者,介绍了食品供应链中与严重急性呼吸综合征冠状病毒2型(SARS-CoV-2)相关的危害现象。设计/方法/方法进行了案例研究分析,审查了组织的文件,同时进行了半结构化访谈和影响努力矩阵。发现18个利益相关者中有7个必须大力参与将严重急性呼吸系统综合征冠状病毒2型相关危害的影响降至最低。确定了安全方面最重要的合作领域。机构客户、官方机构和被研究组织本身都要求提供关于尽量减少严重急性呼吸系统综合征冠状病毒2型相关危害的负面影响的外部和内部文件和报告。对利益相关者的正确识别和对他们的最新了解使组织能够更快地做出反应并保护FSC。研究局限性/含义作者的研究基于定性方法,因此缺乏诊断性调查,以及用于比较结果和方法的类似研究。实际含义在利益相关者分析领域选择适当的方法来应对新出现的风险时,被调查的公司可能是其他公司的一个很好的基准。原创性/价值这些发现是重要的、及时的和原创性的,它们关注的是文献中很少研究的主题。论文中的信息适用于许多食品公司集团。
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引用次数: 0
The impact of talent management, work-life balance and retention strategies in the hospitality industry 酒店业人才管理、工作与生活平衡和挽留策略的影响
IF 0.9 Q2 Social Sciences Pub Date : 2023-01-01 DOI: 10.57030/23364890.cemj.30.2.13
Nnebuogo Nifemi Nwafor
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引用次数: 0
Underutilized Tool of Project Management - Emotional Intelligence 未充分利用的项目管理工具——情商
IF 0.9 Q2 Social Sciences Pub Date : 2023-01-01 DOI: 10.57030/23364890.cemj.30.4.262
Gerald Lowe
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引用次数: 0
Solutions to overcome culture shock for Vietnamese students when studying abroad 越南留学生如何克服文化冲击
IF 0.9 Q2 Social Sciences Pub Date : 2023-01-01 DOI: 10.57030/23364890.cemj.31.1.39
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引用次数: 0
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Central European Management Journal
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