Due to the Covid-19 that has hit Indonesia since 2020, people's activities have become slightly hampered, especially to get goods from outside, one of which is food. Due to its practicality, many people use food ordering applications in this Covid-19 era, one of which is the GoFood application. In addition, there are still many factors that make someone use the GoFood application. Therefore, the purpose of this study is to find out what factors influence consumer purchase intention in GoFood in the Covid-19 era. This study uses a quantitative descriptive method with data analysis using the SPSS v.26 application. This study used a questionnaire measuring instrument and there were 148 GoFood users involved. The data analysis method used is factor analysis, validity test, reliability test, multiple linear regression analysis and correlation. The results of this study there are 4 factors that influence consumer purchase intention on GoFood, namely the perceived usefulness factor, the perceived ease of use factor, the security factor, and the information delivery factor.
{"title":"Factors That Influence Consumer Purchase Intention In GoFood E-commerce In The Covid-19 Era (Study On People In The City of Bandung, Indonesia)","authors":"Rheyna Ayu Puspaningrum","doi":"10.61242/ijabo.22.194","DOIUrl":"https://doi.org/10.61242/ijabo.22.194","url":null,"abstract":"Due to the Covid-19 that has hit Indonesia since 2020, people's activities have become slightly hampered, especially to get goods from outside, one of which is food. Due to its practicality, many people use food ordering applications in this Covid-19 era, one of which is the GoFood application. In addition, there are still many factors that make someone use the GoFood application. Therefore, the purpose of this study is to find out what factors influence consumer purchase intention in GoFood in the Covid-19 era. This study uses a quantitative descriptive method with data analysis using the SPSS v.26 application. This study used a questionnaire measuring instrument and there were 148 GoFood users involved. The data analysis method used is factor analysis, validity test, reliability test, multiple linear regression analysis and correlation. The results of this study there are 4 factors that influence consumer purchase intention on GoFood, namely the perceived usefulness factor, the perceived ease of use factor, the security factor, and the information delivery factor. \u0000 \u0000 ","PeriodicalId":404781,"journal":{"name":"International Journal Administration Business and Organization","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117054633","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine how much influence the work environment has on employee performance at Panca Sakti University Bekasi, Indonesia partially. This research belongs to the type of quantitative descriptive research. The population in this study were all employees at Panca Sakti University Bekasi, totaling 121 employees. The sampling technique is cluster sampling where a portion of the population is used as a sample, totaling 57 people. The analytical method used is simple linear regression analysis, correlation coefficient, t test, and coefficient of determination. The conclusions of this study are, 1) The results of simple linear regression analysis can be seen that the Work Environment variable has a significant influence on employee performance at Panca Sakti University Bekasi this is indicated by the regression value Y = 0.784 + 0.612 which means that the work environment variable has an influence which is significant to employee performance., 2) The correlation coefficient value is 0.648 which lies between -1 0.538 +1. That is, the value of the correlation coefficient (r) indicates that the relationship between the two variables is strong and positive, meaning that the work environment has an effect on improving employee performance. 3) The results of the t-test analysis, obtained by 5.751 while the t-table is 1.458 because t-count is greater than t-table means H0 is rejected and Ha is accepted. 4) Analysis of the coefficient of determination obtained the coefficient of determination of r = 0.319
{"title":"The Effect of the Work Environment on Employee Performance at Panca Sakti University Bekasi","authors":"Joni Tesmanto, N. Rina","doi":"10.61242/ijabo.22.199","DOIUrl":"https://doi.org/10.61242/ijabo.22.199","url":null,"abstract":"This study aims to determine how much influence the work environment has on employee performance at Panca Sakti University Bekasi, Indonesia partially. This research belongs to the type of quantitative descriptive research. The population in this study were all employees at Panca Sakti University Bekasi, totaling 121 employees. The sampling technique is cluster sampling where a portion of the population is used as a sample, totaling 57 people. The analytical method used is simple linear regression analysis, correlation coefficient, t test, and coefficient of determination. The conclusions of this study are, 1) The results of simple linear regression analysis can be seen that the Work Environment variable has a significant influence on employee performance at Panca Sakti University Bekasi this is indicated by the regression value Y = 0.784 + 0.612 which means that the work environment variable has an influence which is significant to employee performance., 2) The correlation coefficient value is 0.648 which lies between -1 0.538 +1. That is, the value of the correlation coefficient (r) indicates that the relationship between the two variables is strong and positive, meaning that the work environment has an effect on improving employee performance. 3) The results of the t-test analysis, obtained by 5.751 while the t-table is 1.458 because t-count is greater than t-table means H0 is rejected and Ha is accepted. 4) Analysis of the coefficient of determination obtained the coefficient of determination of r = 0.319","PeriodicalId":404781,"journal":{"name":"International Journal Administration Business and Organization","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127439823","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Advances in technology make online shopping models increasingly in demand by the public. This change in spending behavior has made the government seek to digitize the UMKM sector. However, only 3.79 million UMKMs have used online platforms to market their products. Therefore, this study was conducted with the aim of knowing the factors that influence Kabupaten Bandung Barat society’s online purchase intention on UMKM’s food and beverage products and knowing the magnitude of the influence of each factor. So it is hoped that this research can help UMKMs develop their business through online media. This study uses a quantitative descriptive method. The respondents obtained were 101 of Kabupaten Bandung Barat’s society. Data were analyzed using SPSS v.26 using factor analysis and multiple regression analysis. The results of this study indicate that online purchase intention consists of four factors, there are information value, media display, price, and trust. All factors together or partially have a positive influence on the online purchase intention of UMKM’s food and beverage products in Kabupaten Bandung Barat.
{"title":"Factors influencing the online buying interest of SMEs Food and Beverage Products. Studies on the people of West Bandung Regency, Indonesia","authors":"Novi Irfania","doi":"10.61242/ijabo.22.195","DOIUrl":"https://doi.org/10.61242/ijabo.22.195","url":null,"abstract":"Advances in technology make online shopping models increasingly in demand by the public. This change in spending behavior has made the government seek to digitize the UMKM sector. However, only 3.79 million UMKMs have used online platforms to market their products. Therefore, this study was conducted with the aim of knowing the factors that influence Kabupaten Bandung Barat society’s online purchase intention on UMKM’s food and beverage products and knowing the magnitude of the influence of each factor. So it is hoped that this research can help UMKMs develop their business through online media. This study uses a quantitative descriptive method. The respondents obtained were 101 of Kabupaten Bandung Barat’s society. Data were analyzed using SPSS v.26 using factor analysis and multiple regression analysis. The results of this study indicate that online purchase intention consists of four factors, there are information value, media display, price, and trust. All factors together or partially have a positive influence on the online purchase intention of UMKM’s food and beverage products in Kabupaten Bandung Barat.","PeriodicalId":404781,"journal":{"name":"International Journal Administration Business and Organization","volume":"193 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131599388","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine the effect of product diversity on consumer purchasing decisions in the city of Bandung, Indonesia. Respondents came from consumers who bought their various needs at the modern market closest to their place of residence, namely the Toserba Borma, Bandung City. This study uses quantitative descriptive methods, validity and reliability tests, normality tests, and data analysis using simple linear regression. The sample in this study was 113 respondents. Data was collected by distributing questionnaires to respondents who met the criteria. The results showed that the diversity of products in Borma, Bandung City is very significant on the buying interest of Borma consumers. This means product diversity can improve purchasing decisions.
{"title":"Analysis Of The Effect Of Product Diversity On Consumer Buying Decision At The Borma Department Store in Bandung","authors":"Gina Nurlatipah Perawati Al Bukhori","doi":"10.61242/ijabo.22.192","DOIUrl":"https://doi.org/10.61242/ijabo.22.192","url":null,"abstract":"This study aims to determine the effect of product diversity on consumer purchasing decisions in the city of Bandung, Indonesia. Respondents came from consumers who bought their various needs at the modern market closest to their place of residence, namely the Toserba Borma, Bandung City. This study uses quantitative descriptive methods, validity and reliability tests, normality tests, and data analysis using simple linear regression. The sample in this study was 113 respondents. Data was collected by distributing questionnaires to respondents who met the criteria. The results showed that the diversity of products in Borma, Bandung City is very significant on the buying interest of Borma consumers. This means product diversity can improve purchasing decisions. \u0000 \u0000 ","PeriodicalId":404781,"journal":{"name":"International Journal Administration Business and Organization","volume":"8 3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124296059","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Grab companies must be able to compete, because consumer needs are increasingly complex and in order to attract the attention of consumers. There are several factors that consumers consider when making a purchase on Grab, one of which is promotion. This study aims to determine how promotion influences the purchasing decisions of GrabFood consumers in Tasikmalaya City. This study uses a quantitative approach and data collection methods using a questionnaire with a sample of 158 respondents in the City of Tasikmalaya. The analytical technique used is reliability test, descriptive analysis test, correlation test, normality test, linearity test, simple linear regression test and coefficient of determination test using SPSS 25. Based on the results of data analysis, it can be concluded that there is a positive promotion effect on GrabFood customer purchasing decisions, this means that if the promotion is increased, the purchase decision will also increase.
{"title":"The Effect of Promotion on Consumer Purchase Decisions for GrabFood (Study in The City of Tasikmalaya)","authors":"Novi Nopebrianti, Audry Putri Ramadhani","doi":"10.61242/ijabo.22.191","DOIUrl":"https://doi.org/10.61242/ijabo.22.191","url":null,"abstract":"Grab companies must be able to compete, because consumer needs are increasingly complex and in order to attract the attention of consumers. There are several factors that consumers consider when making a purchase on Grab, one of which is promotion. This study aims to determine how promotion influences the purchasing decisions of GrabFood consumers in Tasikmalaya City. This study uses a quantitative approach and data collection methods using a questionnaire with a sample of 158 respondents in the City of Tasikmalaya. The analytical technique used is reliability test, descriptive analysis test, correlation test, normality test, linearity test, simple linear regression test and coefficient of determination test using SPSS 25. Based on the results of data analysis, it can be concluded that there is a positive promotion effect on GrabFood customer purchasing decisions, this means that if the promotion is increased, the purchase decision will also increase. \u0000 \u0000 ","PeriodicalId":404781,"journal":{"name":"International Journal Administration Business and Organization","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128164193","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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