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Higher Education and Social Media: An Empirical Evidence from Jordan and Malaysia 高等教育与社交媒体:来自约旦和马来西亚的经验证据
Pub Date : 2019-11-07 DOI: 10.4236/ajc.2019.74008
A. Safori, N. A. A. Rahman
In the last decade, social media seeks the attention of many researchers. As prior studies argued, that social media has dynamic capabilities to interact and accessibility among students. Social media is one of those factors, who has the ability to play an essential role in a dynamic learning environment. The uniqueness of social media opens new horizons for students to enhance their experiences in the field of higher education. It has been observed that the adaptation of social media is a phenomenon among students of higher education. In this study, the researcher examines the relationship between lecturer and students through social media. This study took a convenience sample data from undergraduate students of Malaysia and Jordan. The main objective of this study is to explore the motivation of students to words social media for educational purposes. Secondly, this study also investigates the perception of social media as a communication tool for lecturers and students. Moreover, the researcher highlighted the attitude differences among Malaysian and Jordanian students. The study found that respondents are the frequent user of SM, and the most popular media is Facebook among them. Results show that students are reluctant to use SM for educational communication. However, if lecturers took this initiative and engaged students on SM for educational purposes, then students’ attitude was more optimistic. Additionally, students consider SM as a powerful tool that has the potential to strengthen the level of communication between students and the lecturer.
在过去的十年里,社交媒体吸引了许多研究人员的注意。正如之前的研究所指出的,社交媒体在学生之间具有互动和可访问性的动态能力。社交媒体是其中一个因素,谁有能力在一个动态的学习环境中发挥重要作用。社交媒体的独特性为学生在高等教育领域提升经验开辟了新的视野。据观察,对社交媒体的适应是高等教育学生中的一种现象。在这项研究中,研究者通过社交媒体来检验讲师和学生之间的关系。本研究选取了马来西亚和约旦的大学生作为方便样本数据。本研究的主要目的是探讨学生出于教育目的使用社交媒体的动机。其次,本研究还调查了教师和学生对社交媒体作为沟通工具的看法。此外,研究人员还强调了马来西亚和约旦学生的态度差异。研究发现,受访者是SM的频繁用户,其中最受欢迎的媒体是Facebook。结果表明,学生不愿意使用SM进行教育交流。然而,如果讲师采取这种主动,并以教育为目的让学生参与SM,那么学生的态度就会更加乐观。此外,学生认为SM是一个强大的工具,有可能加强学生和讲师之间的沟通水平。
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引用次数: 0
New Intelligent Technologies—Interactivity and Information Issues 新智能技术——交互性和信息问题
Pub Date : 2019-09-05 DOI: 10.4236/ajc.2019.73006
Rusi Marinov
In this paper, attention is focused on the development of intelligent technologies in recent years, such as neural networks, deep learning, and artificial intelligence. In nowadays, interactive technologies have a major effect on the media and society. Mobile companies, social networks, various computer applications, smart devices constantly collect data for people without they know it and they are used to develop intelligent software systems to predict future behaviour. The article also describes some models of building an interactive space using new technologies, considering the trends in the development of information ecology. This research also analyses the following very important topics related to interactive technology, and intelligent systems: conversation in the interactive space, smart communications, big data and analytical techniques, mobile technology and some aspects of communication problems in the 21st century.
本文重点介绍了近年来智能技术的发展,如神经网络、深度学习、人工智能等。如今,互动技术对媒体和社会产生了重大影响。移动公司、社交网络、各种计算机应用程序、智能设备在人们不知情的情况下不断收集数据,并用于开发智能软件系统来预测未来的行为。结合信息生态的发展趋势,介绍了利用新技术构建互动空间的几种模式。本研究还分析了以下与交互技术和智能系统相关的非常重要的主题:交互空间中的对话、智能通信、大数据和分析技术、移动技术以及21世纪通信问题的某些方面。
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引用次数: 4
The Use Motivation of Political Satire Show and the Impacts of Viewing Frequency on Voters’ Political Efficacy and Political Cynicism—Taking Mr. Brown Show as an Example 政治讽刺节目的使用动机及观看频率对选民政治效能和政治玩世不恭的影响——以《布朗先生秀》为例
Pub Date : 2019-08-30 DOI: 10.4236/ajc.2019.73005
Alice Y.H. Hong, Roland Chang
Political satire show, distinguished from other forms of political protests, specialize in gaining entertainment from politics. Its popularity leads to the academic researches of audience’s viewing motivation. In Singapore, even though the government has strictly controlled the traditional media, a well known political satire show Mr. Brown Show has found its way to survive. As a Singaporean-made pod cast program, Mr. Brown Show satirizes Singapore’s policy and current affairs via the Internet so that people can always download the program content. According to the research findings in the western culture, watching political satire shows could be information-motivated or entertainment-motivated. Based on the fact that no study had ever detected the motivation of people’s viewing political satire shows in Singapore, this study tried to explore the motivation of viewing Mr. Brown Show and also to figure out the casual relationship between viewing frequency and citizen’s political efficacy and political cynicism. The Nielsen Company (Singapore) Pte Ltd. was commissioned to conduct a formal online survey by using the Nielsen’s online panel which consists of Singaporean adults spanning a wide range of demographic segments. Respondent quotas were set on key demographic variables (gender and age) to ensure that the sample represents Singapore Internet users. Finally, 503 samples were collected. The results show that the motivations of the viewing include search for identity/surveillance/discontent, entertainment value/social rituals and peer influence. In addition, viewing frequency can successfully predict people’s political efficacy and political cynicism. Yet, people tend to have higher political cynicism than political efficacy after viewing the show. Moreover, internet use can also predict political efficacy and cynicism, but traditional media use is not a significant factor for the above dependent variables.
政治讽刺节目区别于其他形式的政治抗议,它擅长于从政治中获取娱乐。它的流行引发了对观众观看动机的学术研究。在新加坡,尽管政府严格控制传统媒体,但著名的政治讽刺节目《布朗秀》(Mr. Brown show)却找到了生存的方式。《布朗先生秀》是新加坡本土制作的播客节目,通过互联网讽刺新加坡的政策和时事,让人们随时可以下载节目内容。根据西方文化的研究发现,观看政治讽刺节目可以有信息动机或娱乐动机。鉴于新加坡没有研究发现人们观看政治讽刺节目的动机,本研究试图探讨观看Mr. Brown Show的动机,并找出观看频率与公民政治效能和政治犬儒主义之间的因果关系。尼尔森公司(新加坡)私人有限公司被委托进行一项正式的在线调查,使用尼尔森在线小组,该小组由新加坡成年人组成,涵盖了广泛的人口细分。受访者配额是根据关键人口统计变量(性别和年龄)设定的,以确保样本代表新加坡互联网用户。最终采集样本503份。结果表明,观看电视节目的动机主要包括:寻找身份/监视/不满、娱乐价值/社会仪式和同伴影响。此外,观看频率可以成功预测人们的政治效能和政治犬儒主义。然而,人们在看完这部剧后,政治玩世不恭的程度往往高于政治效能。此外,互联网使用也可以预测政治效能和愤世嫉俗,但传统媒体使用对上述因变量的影响并不显著。
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引用次数: 1
E-Democracy in Africa: Assessing Internet Use by Major Political Parties during Elections in Cameroon 非洲的电子民主:评估喀麦隆选举期间主要政党对互联网的使用
Pub Date : 2019-08-12 DOI: 10.4236/AJC.2019.73004
K. L. Ngange, Martin E-M. Elonge
The Internet provides important opportunities for interactions between candidates and voters as well as new arenas for voter-to-voter discussions and interaction before, during and even after an election. Growing concerns on the use of the Internet for political propaganda warrants an understanding of its preponderance on Cameroon’s political communication landscape. This is done following the theoretical underpinnings of Uses and Gratifications theory (Katz & Blumler, 1974) and Agenda Setting theory (McCombs & Shaw, 1972). Through carefully selected approaches (mix research methods), this study content analyzes the websites of two major political parties in Cameroon: the Cameroon Peoples Democratic Movement (CPDM), which is the ruling party for the past 34 years and Social Democratic Front (SDF), as the leading opposition party for the past 29 years. It also surveys, through self-administered questionnaires, the effects of Internet use by these political parties on 100 academics and party supporters who participated as respondents in the study. The findings reveal that with the growth of Internet-mediated political communication in the country, political participation is on the increase with 77% of academics/party supporters attesting to their participation in online political discussions. This firmly supports evidence that political parties use the Internet to mobilize support (43%) as well as set political agendas (18%). The study concludes that as new media use keeps increasing in the political process in Cameroon, there will be a considerable drift from the use of “old media” in communicating political agendas. To achieve the full benefits of this shift, need exists for stakeholders, especially the government, to develop and implement adequate ICT policies. Looking at the present day impact of the Internet on human existence, especially on the political sphere, it is expedient that all those in this stratum of influence study and better understand the dynamics of this new form of communication. By so doing, the incidence of unnecessary propaganda, capable of distorting every day existence, shall be reduced.
互联网为候选人和选民之间的互动提供了重要的机会,也为选民在选举前、选举中甚至选举后进行讨论和互动提供了新的场所。人们越来越关注利用互联网进行政治宣传,因此有必要了解其在喀麦隆政治传播领域的优势。这是根据使用和满足理论(Katz & Blumler, 1974)和议程设置理论(McCombs & Shaw, 1972)的理论基础完成的。通过精心挑选的方法(混合研究方法),本研究内容分析了喀麦隆两个主要政党的网站:喀麦隆人民民主运动(CPDM)和社会民主阵线(SDF),前者是过去34年的执政党,后者是过去29年的主要反对党。它还通过自我管理的问卷调查,调查了这些政党使用互联网对100名学者和政党支持者的影响,他们作为调查对象参与了这项研究。调查结果显示,随着该国以互联网为媒介的政治沟通的增长,政治参与正在增加,77%的学者/政党支持者证明他们参与了在线政治讨论。这有力地支持了政党利用互联网动员支持(43%)和制定政治议程(18%)的证据。这项研究的结论是,随着新媒体在喀麦隆政治进程中的使用不断增加,“旧媒体”在传达政治议程方面的使用将大大减少。为了实现这一转变的全部好处,利益相关者,特别是政府,需要制定和实施适当的信息通信技术政策。看看当今互联网对人类生存的影响,尤其是对政治领域的影响,所有处于这一影响力阶层的人都应该研究并更好地理解这种新型交流形式的动态。通过这样做,可以减少能够扭曲日常生活的不必要的宣传的发生。
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引用次数: 1
Black and Beautiful: A Content Analysis and Study of Colorism and Strides toward Inclusivity in the Cosmetic Industry 黑色与美丽:化妆品行业中色彩主义的内容分析与研究以及向包容性迈进
Pub Date : 2019-06-13 DOI: 10.4236/AJC.2019.72003
C. Frisby
The purpose of this research is twofold: 1) to explore colorism in the cosmetic industry in light of multiple marketing venues such as social media, online, and retail stores and 2) to provide a snapshot of improvement (or lack of) in shades and foundation colors offered in the beauty industry. A Kolmogorov-Smirnov test conducted indicates that the total shades of foundation found in a sample of 49 cosmetic beauty brands do not follow a normal distribution, D(49) = .360, p = .0000. In addition, a Chi-Square goodness-of-fit test conducted also shows that the variety in foundation shades is also not equally distributed (χ2 = 68.7, df, 47, p < .0001), suggesting that significant differences exist between the total number of foundation shades offered by cosmetic brands with higher numbers of shades found in the “light to medium” skin tones. Implications of these findings are discussed in terms of directions for the need for darker shades and images that show that black is beautiful along with suggestions for future research on colorism, beauty, and American standards and biases towards beauty.
本研究的目的有两个:1)根据社交媒体、网络和零售商店等多种营销场所,探索化妆品行业的色彩主义;2)提供美容行业色调和基础色改进(或不足)的快照。进行的Kolmogorov-Smirnov检验表明,在49个化妆品美容品牌样本中发现的粉底的总色调不遵循正态分布,D(49) = .360, p = .0000。此外,卡方拟合优度检验还显示,粉底色的种类分布也不均匀(χ2 = 68.7, df, 47, p < 0.0001),这表明化妆品品牌提供的粉底色总数与“浅至中”肤色中色度数量较多的粉底色之间存在显著差异。本文讨论了这些发现的含义,包括对深色和显示黑色是美的图像的需求方向,以及对未来色彩主义、美、美国标准和对美的偏见的研究的建议。
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引用次数: 8
“Would You Like to Talk?” Using Media Use and Interpersonal Communication to Predict Civic Engagement “你想谈谈吗?”利用媒体使用和人际沟通预测公民参与
Pub Date : 2019-06-13 DOI: 10.4236/AJC.2019.72002
Wenjing Xie
By adopting the social capital theory, this study explored the role of traditional media use, Internet use, and personal talk in predicting civic engagement. The results from a national survey showed that despite the strong bivariate correlation between civic engagement and Internet access as well as traditional mass media use, when interpersonal talk was controlled, some of the significant relationships disappeared. This study suggested that online information seeking and political use of mass media may facilitate the collective action and have the potential to affect the health of civic society. Implications of the results are discussed.
本研究采用社会资本理论,探讨传统媒体使用、网络使用和个人谈话在预测公民参与中的作用。一项全国性调查的结果显示,尽管公民参与与互联网接入以及传统大众媒体使用之间存在很强的双变量相关性,但当人际交谈受到控制时,一些重要的关系就消失了。该研究表明,网络信息搜索和大众媒体的政治利用可能促进集体行动,并有可能影响公民社会的健康。讨论了研究结果的意义。
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引用次数: 1
How Ideas Turn into an Active Force in Society 思想如何成为社会的积极力量
Pub Date : 2019-01-22 DOI: 10.4236/AJC.2019.71001
A. Hidri
The Most prominent feature of social media and personal blogging websites is that, with their advanced and flexible nature, they are now media under the management of social individuals all involved in the sensmaking and reality shaping processes and remain thanks to their design of the communicative environment with the greatest influence on the techno-social activities of society. Given the fact that this environment was distinctive from its early days with a strong flavor of individualism—through language mostly—it actually brought back the romanticism of the 18th century that swept across the fields literature, arts and philosophy and dragged it right to the center of the media focus declaring a veritable revolution against the ways of the classic institutionalized media ruled by the standards and the ethics of media. Social media are now considered the effective drive of crisis management and the true vehicle of the public opinion as it would appear form social and political events fa?ades, as it would be—for instance—in the case of the Arab Spring, or the events of July 2016 Turkish failed coup d’etat. But how again? How social media could be the media environment on which ideas could turn into an active force of society?
社交媒体和个人博客网站最突出的特点是,它们具有先进性和灵活性,是社会个体管理下的媒体,都参与了感知制造和现实塑造过程,并由于它们对传播环境的设计而对社会的技术社会活动产生了最大的影响。考虑到这种环境与早期不同,带有强烈的个人主义气息——主要是通过语言——它实际上带回了18世纪席卷文学、艺术和哲学领域的浪漫主义,并将其拖到媒体焦点的中心,宣布了一场真正的革命,反对由媒体标准和道德统治的经典制度化媒体的方式。社交媒体现在被认为是危机管理的有效驱动力,也是公众舆论的真正载体,因为它将出现在社会和政治事件中。比如,在阿拉伯之春或2016年7月土耳其政变失败的事件中,就会出现这种情况。但又是怎么回事呢?社交媒体如何成为一种媒体环境,在这种环境中,思想可以转化为一种积极的社会力量?
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引用次数: 0
Use of Social Media for Health Communication Campaign in the Management of the Ebola Crisis in Beni-Butembo/DRC 在贝尼-布滕博/刚果民主共和国管理埃博拉危机中使用社交媒体进行卫生传播运动
Pub Date : 1900-01-01 DOI: 10.4236/ajc.2023.113019
Paluku Kamili Jean-Paul, Vindu Vikumwa Claude
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引用次数: 0
Becoming “Bad Women”: The Transnational Women’s Magazine Cosmo and the Re-Shaping of Female Sexual Subjectivity in Post-Reform China 成为“坏女人”:跨国女性杂志《Cosmo》与改革后中国女性性主体性的重塑
Pub Date : 1900-01-01 DOI: 10.4236/ajc.2022.102017
Qi Ling
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引用次数: 0
Media Coverage of COVID-19 Pandemic during the Trump and Biden Administrations 特朗普和拜登政府期间媒体对COVID-19大流行的报道
Pub Date : 1900-01-01 DOI: 10.4236/ajc.2023.113016
Kaejha Dee, Hyoungkoo Khang
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引用次数: 0
期刊
Advances in Journalism and Communication
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