Pub Date : 2023-02-24DOI: 10.51480/1899-5101.15.3(32).7
Aylin Ecem Gürşen
This conceptual paper focuses on intellectual influencer concept to offer a differentiation tool for influencer marketing activities. First, influencer marketing is explained from the traditional point of view. Secondly, the historical development process of the public intellectual concept which was formerly a subject of non-marketing disciplines such as journalism, sociology, and philosophy is discussed. Subsequently, the relationship between these two concepts together with influencer marketing and related marketing communication activities are evaluated. Finally, marketing-related areas where intellectual influencers can produce content are elaborated. This study could open a fresh field in academic research by bringing a new dimension to influencer marketing. Also, it can offer a noteworthy alternative for businesses in terms of differentiation, attracting attention and reaching target markets.
{"title":"Intellectual Influencer as a New Ambassador in Digital Marketing Communication","authors":"Aylin Ecem Gürşen","doi":"10.51480/1899-5101.15.3(32).7","DOIUrl":"https://doi.org/10.51480/1899-5101.15.3(32).7","url":null,"abstract":"This conceptual paper focuses on intellectual influencer concept to offer a differentiation tool for influencer marketing activities. First, influencer marketing is explained from the traditional point of view. Secondly, the historical development process of the public intellectual concept which was formerly a subject of non-marketing disciplines such as journalism, sociology, and philosophy is discussed. Subsequently, the relationship between these two concepts together with influencer marketing and related marketing communication activities are evaluated. Finally, marketing-related areas where intellectual influencers can produce content are elaborated. This study could open a fresh field in academic research by bringing a new dimension to influencer marketing. Also, it can offer a noteworthy alternative for businesses in terms of differentiation, attracting attention and reaching target markets.","PeriodicalId":40610,"journal":{"name":"Central European Journal of Communication","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2023-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41445850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-24DOI: 10.51480/1899-5101.15.3(32).1
Ali Karabiyik
This study examines the framing of the social movement in Iran launched on 29 December 2017, by analyzing the news texts of six national Turkish newspapers. It discusses the movement in the context of news framing, focusing on problem definition, causal interpretation, moral evaluation, and treatment recommendation. The findings suggest that each newspaper has reported the social movement in Iran quite differently. The most obvious difference is that the left-wing, anti-government press mainly explained the events in terms of political, economic, and social factors while the right-wing, pro-government press attributed the events to ‘foreign forces’ and reflected the dominant discourse of political power while framing the news. Thus, the way Turkish newspapers frame a social movement outside the country reveals the intense polarization in the Turkish press.
{"title":"Polarization in the Turkish Press: Framing the Social Movement in Iran","authors":"Ali Karabiyik","doi":"10.51480/1899-5101.15.3(32).1","DOIUrl":"https://doi.org/10.51480/1899-5101.15.3(32).1","url":null,"abstract":"This study examines the framing of the social movement in Iran launched on 29 December 2017, by analyzing the news texts of six national Turkish newspapers. It discusses the movement in the context of news framing, focusing on problem definition, causal interpretation, moral evaluation, and treatment recommendation. The findings suggest that each newspaper has reported the social movement in Iran quite differently. The most obvious difference is that the left-wing, anti-government press mainly explained the events in terms of political, economic, and social factors while the right-wing, pro-government press attributed the events to ‘foreign forces’ and reflected the dominant discourse of political power while framing the news. Thus, the way Turkish newspapers frame a social movement outside the country reveals the intense polarization in the Turkish press.","PeriodicalId":40610,"journal":{"name":"Central European Journal of Communication","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2023-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42121028","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-24DOI: 10.51480/1899-5101.15.3(32).6
Rémi Almodt
Political and public debates unfolding online provide various spaces for interaction between political actors, citizens and media outlets. This environment can be employed for diverse agendas, frames and biases, especially within populist narratives. This work examines the discourse of Central and Eastern European right-wing populists from Austria, Germany, Hungary and Poland (2015-2021). To identify discursive patterns within public Facebook posts (n=192,057) by 31 party, movement and partisan news media pages, created by API interrogation, right-wing discourse is analyzed through semi-automated quantitative content analysis based on text mining, in conjunction with qualitative content analysis of messages that generated the highest engagement-rates (n=80). Key findings indicate both national and international narrative patterns with a focus on political, social and ethnic opponents, by incorporating Engesser et al.’s (2017) core elements of right-wing populist discourse within Master Populist Frame building (Heinisch & Mazzoleni, 2017), thus marking the contemporary agenda of European right-wing discourse.
{"title":"The Right-Wing Perspective: Populist Frames and Agenda on Facebook in Central and Eastern Europe","authors":"Rémi Almodt","doi":"10.51480/1899-5101.15.3(32).6","DOIUrl":"https://doi.org/10.51480/1899-5101.15.3(32).6","url":null,"abstract":"Political and public debates unfolding online provide various spaces for interaction between political actors, citizens and media outlets. This environment can be employed for diverse agendas, frames and biases, especially within populist narratives. This work examines the discourse of Central and Eastern European right-wing populists from Austria, Germany, Hungary and Poland (2015-2021). To identify discursive patterns within public Facebook posts (n=192,057) by 31 party, movement and partisan news media pages, created by API interrogation, right-wing discourse is analyzed through semi-automated quantitative content analysis based on text mining, in conjunction with qualitative content analysis of messages that generated the highest engagement-rates (n=80). Key findings indicate both national and international narrative patterns with a focus on political, social and ethnic opponents, by incorporating Engesser et al.’s (2017) core elements of right-wing populist discourse within Master Populist Frame building (Heinisch & Mazzoleni, 2017), thus marking the contemporary agenda of European right-wing discourse.","PeriodicalId":40610,"journal":{"name":"Central European Journal of Communication","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2023-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49325007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-24DOI: 10.51480/1899-5101.15.3(32).3
Liis Auväärt
Abstract: The COVID-19 health crisis has been heavily reported on an international scale for several years. This has pushed news journalism in a datafied direction: reporters have learnt how to analyse and visualise the statistical effects of COVID-19 on various sectors of society. As a result, in 2021, the international Sigma Awards competition for data journalism highlighted coverage of the pandemic. Using content analysis with qualitative elements, this paper analyses the shortlisted works covering COVID-19 from the competition (n=73). It focuses on the data references made by the teams – sources, type of both reference and data used – showing statistics from official institutions to be the most used type of data. It also lists the main problems journalists had to face while working on their projects. Most often these problems fell into two categories: specific characteristics of the project, mostly ‘time consuming’, and issues with data.
{"title":"Fighting COVID-19 with data: An analysis of data journalism projects submitted to Sigma Awards 2021","authors":"Liis Auväärt","doi":"10.51480/1899-5101.15.3(32).3","DOIUrl":"https://doi.org/10.51480/1899-5101.15.3(32).3","url":null,"abstract":"Abstract: The COVID-19 health crisis has been heavily reported on an international scale for several years. This has pushed news journalism in a datafied direction: reporters have learnt how to analyse and visualise the statistical effects of COVID-19 on various sectors of society. As a result, in 2021, the international Sigma Awards competition for data journalism highlighted coverage of the pandemic. Using content analysis with qualitative elements, this paper analyses the shortlisted works covering COVID-19 from the competition (n=73). It focuses on the data references made by the teams – sources, type of both reference and data used – showing statistics from official institutions to be the most used type of data. It also lists the main problems journalists had to face while working on their projects. Most often these problems fell into two categories: specific characteristics of the project, mostly ‘time consuming’, and issues with data.","PeriodicalId":40610,"journal":{"name":"Central European Journal of Communication","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2023-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44599251","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-24DOI: 10.51480/1899-5101.15.3(32).4
Dariusz Tworzydło, S. Gawroński, Mateusz Lach, Kinga Bajorek
This article aims to show to what extent and in which areas the COVID-19 pandemic changed the services available on the public relations (PR) market. In particular, the paper focuses on crisis management and digital PR. The article was based on data obtained from 242 PR specialists. The research was carried out using the CAWI technique in the period April-May 2020, during the largest lockdown restrictions that were recorded in Poland in connection with the coronavirus pandemic. The collected data enabled the verification of a hypotheses stating that during the COVID-19 pandemic in Poland, the role of those two PR task spheres was strengthened.
{"title":"Changes in Crisis Management PR and Digital PR Caused by the COVID-19 Pandemic","authors":"Dariusz Tworzydło, S. Gawroński, Mateusz Lach, Kinga Bajorek","doi":"10.51480/1899-5101.15.3(32).4","DOIUrl":"https://doi.org/10.51480/1899-5101.15.3(32).4","url":null,"abstract":"This article aims to show to what extent and in which areas the COVID-19 pandemic changed the services available on the public relations (PR) market. In particular, the paper focuses on crisis management and digital PR. The article was based on data obtained from 242 PR specialists. The research was carried out using the CAWI technique in the period April-May 2020, during the largest lockdown restrictions that were recorded in Poland in connection with the coronavirus pandemic. The collected data enabled the verification of a hypotheses stating that during the COVID-19 pandemic in Poland, the role of those two PR task spheres was strengthened.","PeriodicalId":40610,"journal":{"name":"Central European Journal of Communication","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2023-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43268601","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-24DOI: 10.51480/1899-5101.15.3(32).10
Maria Wąsicka-Sroczyńska
{"title":"Węglińska Agnieszka (2021), Public Television in Poland. Political Pressure and Public Service Media in a Post- communist Country, pp. 135.","authors":"Maria Wąsicka-Sroczyńska","doi":"10.51480/1899-5101.15.3(32).10","DOIUrl":"https://doi.org/10.51480/1899-5101.15.3(32).10","url":null,"abstract":"","PeriodicalId":40610,"journal":{"name":"Central European Journal of Communication","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2023-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49582015","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-24DOI: 10.51480/1899-5101.15.3(32).0
Agnieszka Stępińska, Nicoleta Corbu
{"title":"Editors’ Introduction","authors":"Agnieszka Stępińska, Nicoleta Corbu","doi":"10.51480/1899-5101.15.3(32).0","DOIUrl":"https://doi.org/10.51480/1899-5101.15.3(32).0","url":null,"abstract":"","PeriodicalId":40610,"journal":{"name":"Central European Journal of Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136146852","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-22DOI: 10.51480/1899-5101.15.2(31).6
O. Borysov, O. Vasylieva
Dialogue studies suggest keys to understanding communicative behavior. The purpose of this article is to put forth a more complex and comprehensive approach to the analysis of interaction that incorporates quantitative metrics to reveal its entire communicative depth. The methods of discourse-analysis, initiative-response analysis, a theory of speech acts, conversational, cognitive, stylistic, statistical analyses as well as descriptive and interpretative methods have been united in one system to interpret the procedure and results of the cooperative and conflict dialogues chosen as an example. The integrated methodology produces a broader investigative view of communication, also because it allows measuring the level of dominance of interlocutors and explaining it in terms of power relations. In this way, it contributes to a better understanding of the multifaceted nature of dialogue without any characteristics to be underestimated. The methodology is an open system and is suggested as a sample of dialogical communication research.
{"title":"Communicative Analysis of Dialogical Interaction","authors":"O. Borysov, O. Vasylieva","doi":"10.51480/1899-5101.15.2(31).6","DOIUrl":"https://doi.org/10.51480/1899-5101.15.2(31).6","url":null,"abstract":"Dialogue studies suggest keys to understanding communicative behavior. The purpose of this article is to put forth a more complex and comprehensive approach to the analysis of interaction that incorporates quantitative metrics to reveal its entire communicative depth. The methods of discourse-analysis, initiative-response analysis, a theory of speech acts, conversational, cognitive, stylistic, statistical analyses as well as descriptive and interpretative methods have been united in one system to interpret the procedure and results of the cooperative and conflict dialogues chosen as an example. The integrated methodology produces a broader investigative view of communication, also because it allows measuring the level of dominance of interlocutors and explaining it in terms of power relations. In this way, it contributes to a better understanding of the multifaceted nature of dialogue without any characteristics to be underestimated. The methodology is an open system and is suggested as a sample of dialogical communication research.","PeriodicalId":40610,"journal":{"name":"Central European Journal of Communication","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2022-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44231851","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-22DOI: 10.51480/1899-5101.15.2(31).1
Nina Springer, Gunnar Nygren, Andreas Widholm, Dariya Orlova, Daria Taradai
“Patriotic journalism,” a deviation from objectivity, has become an important paradigm and well-documented phenomenon in the analysis of conflict coverage. However, studies rarely focus on the link between journalists’ perceptions and narratives. We investigated how journalists from two countries, one involved in a conflict (Ukraine) and the other observing it from a distance (Sweden) relate to the objectivity norm in sourcing and narrating seven conflictive news cases in Ukraine (2017 to 2018). We found pragmatic commitment to objectivity in both countries, which was not always reflected in the content produced. For Swedish journalists, our results hint toward a value-based ally loyalty, which seems less stable than a tribe-based bond. In Ukraine, official Ukrainian perspectives were undisputedly disseminated; however, we did not find that they were generally positively laden, as one would expect for patriotic journalists. Trust in public institutions might be a deciding factor over the extent of patriotism.
{"title":"Narrating “Their War” and “Our War”","authors":"Nina Springer, Gunnar Nygren, Andreas Widholm, Dariya Orlova, Daria Taradai","doi":"10.51480/1899-5101.15.2(31).1","DOIUrl":"https://doi.org/10.51480/1899-5101.15.2(31).1","url":null,"abstract":"“Patriotic journalism,” a deviation from objectivity, has become an important paradigm and well-documented phenomenon in the analysis of conflict coverage. However, studies rarely focus on the link between journalists’ perceptions and narratives. We investigated how journalists from two countries, one involved in a conflict (Ukraine) and the other observing it from a distance (Sweden) relate to the objectivity norm in sourcing and narrating seven conflictive news cases in Ukraine (2017 to 2018). We found pragmatic commitment to objectivity in both countries, which was not always reflected in the content produced. For Swedish journalists, our results hint toward a value-based ally loyalty, which seems less stable than a tribe-based bond. In Ukraine, official Ukrainian perspectives were undisputedly disseminated; however, we did not find that they were generally positively laden, as one would expect for patriotic journalists. Trust in public institutions might be a deciding factor over the extent of patriotism.","PeriodicalId":40610,"journal":{"name":"Central European Journal of Communication","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2022-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44498491","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-22DOI: 10.51480/1899-5101.15.2(31).5
Pablo Medina Aguerrebere, E. Medina, Toni González Pacanowski
Cancer patients face complicated situations from an emotional, social and physical perspective. Hospitals help them through implementing corporate communication initiatives based on social media platforms. This win-win relationship allows hospitals to reinforce their brand reputation. This paper aims to better understand how cancer hospitals manage social media platforms for enhancing their brand as well as their relationships with stakeholders. To do that, we carried out a literature review about corporate communication in health organizations, as well as a content analysis about how the top 100 American cancer hospitals managed their corporate website as well as their corporate profile on Facebook, Twitter and YouTube for branding initiatives. Finally, we proposed the Reb Model for Branding Cancer Hospitals. We concluded that thanks to social media, cancer hospitals can reinforce their brand because these platforms allow them to promote human values, improve their internal processes and become a true source of scientific information.
{"title":"Digital Reputation Management in American Cancer Hospitals","authors":"Pablo Medina Aguerrebere, E. Medina, Toni González Pacanowski","doi":"10.51480/1899-5101.15.2(31).5","DOIUrl":"https://doi.org/10.51480/1899-5101.15.2(31).5","url":null,"abstract":"Cancer patients face complicated situations from an emotional, social and physical perspective. Hospitals help them through implementing corporate communication initiatives based on social media platforms. This win-win relationship allows hospitals to reinforce their brand reputation. This paper aims to better understand how cancer hospitals manage social media platforms for enhancing their brand as well as their relationships with stakeholders. To do that, we carried out a literature review about corporate communication in health organizations, as well as a content analysis about how the top 100 American cancer hospitals managed their corporate website as well as their corporate profile on Facebook, Twitter and YouTube for branding initiatives. Finally, we proposed the Reb Model for Branding Cancer Hospitals. We concluded that thanks to social media, cancer hospitals can reinforce their brand because these platforms allow them to promote human values, improve their internal processes and become a true source of scientific information.","PeriodicalId":40610,"journal":{"name":"Central European Journal of Communication","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2022-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46603327","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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