The term "marketing" covers a wide range of initiatives and tasks designed to advertise a business's goods or services to potential clients. The main goals of marketing are to identify and concentrate on a certain market that is most likely to be interested in the company's goods, generate income, and help the organization accomplish its long-term market goals. Customers should be well informed of the benefits of using a company's products and services, and a strong customer-customer relationship should be established. Businesses can utilize digital marketing as a popular and cost-effective strategy to contact their target audience, promote their goods and services, and track and enhance marketing efforts in real-time. Understanding and implementing effective marketing strategies is crucial for businesses to reach and engage their target audience, increase brand awareness, and achieve their revenue and market goals.
{"title":"Effectiveness of Different Marketing Strategies in Reaching Target Audiences: A Quantitative Investigation of Ad Agency Representatives","authors":"J. Chauhan","doi":"10.17762/itii.v6i1.836","DOIUrl":"https://doi.org/10.17762/itii.v6i1.836","url":null,"abstract":"The term \"marketing\" covers a wide range of initiatives and tasks designed to advertise a business's goods or services to potential clients. The main goals of marketing are to identify and concentrate on a certain market that is most likely to be interested in the company's goods, generate income, and help the organization accomplish its long-term market goals. Customers should be well informed of the benefits of using a company's products and services, and a strong customer-customer relationship should be established. Businesses can utilize digital marketing as a popular and cost-effective strategy to contact their target audience, promote their goods and services, and track and enhance marketing efforts in real-time. Understanding and implementing effective marketing strategies is crucial for businesses to reach and engage their target audience, increase brand awareness, and achieve their revenue and market goals.","PeriodicalId":40759,"journal":{"name":"Information Technology in Industry","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83835562","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study explores the relationship between corporate social responsibility (CSR) and the financial performance of businesses. CSR, a self-sustaining business model, enables companies to be held accountable for the effects of their operations on the social, economic, and environmental elements of society. Companies can fulfil their obligation to demand moral standards and behavior in the workplace through CSR, which will have a big impact on how the board of directors formulates its strategies. CSR-focused businesses go above and above what is required by law to reduce their negative social and environmental impacts. The study divides CSR initiatives into two categories: those that focus on symbolic and opportunistic CSR governance and those that are more determined and rigorous. The study highlights four CSR categories: economic responsibility, philanthropic responsibility, environmental responsibility, and ethical responsibility. In highlighting the relationship between CSR and a company's financial success, effects on the environment, employee and customer satisfaction, management of the firm's social connections, and societal influence, the investigation draws to a close.
{"title":"Role of Corporate Social Responsibility in Improving Financial Performance: A Cross Sectional Study","authors":"R. K. Malhotra","doi":"10.17762/itii.v6i1.835","DOIUrl":"https://doi.org/10.17762/itii.v6i1.835","url":null,"abstract":"This study explores the relationship between corporate social responsibility (CSR) and the financial performance of businesses. CSR, a self-sustaining business model, enables companies to be held accountable for the effects of their operations on the social, economic, and environmental elements of society. Companies can fulfil their obligation to demand moral standards and behavior in the workplace through CSR, which will have a big impact on how the board of directors formulates its strategies. CSR-focused businesses go above and above what is required by law to reduce their negative social and environmental impacts. The study divides CSR initiatives into two categories: those that focus on symbolic and opportunistic CSR governance and those that are more determined and rigorous. The study highlights four CSR categories: economic responsibility, philanthropic responsibility, environmental responsibility, and ethical responsibility. In highlighting the relationship between CSR and a company's financial success, effects on the environment, employee and customer satisfaction, management of the firm's social connections, and societal influence, the investigation draws to a close.","PeriodicalId":40759,"journal":{"name":"Information Technology in Industry","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87103332","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The development of technology significantly affects the fields of supply chain management and logistics. These areas now operate more effectively, quickly, and economically because of the integration of technology. Businesses have been able to improve customer service, optimize inventory management, and streamline the supply chains by utilizing automation, artificial intelligence, blockchain technology. Furthermore, the development of digital platforms and software programs has made it possible to track and monitor shipments in real-time, improving visibility and transparency throughout the whole supply chain. As a result, there is a lower chance of mistakes and delays occurring, and businesses are better able to make data-driven decisions and react rapidly to shifting market demands. Additionally, technology has aided in the development of novel business models, such as e-commerce, which have completely altered the conventional supply chain and logistics industry. Companies now need to accommodate smaller, more frequent orders and offer quicker delivery dates due to the increase of internet purchasing. This prompted the creation of fresh strategies and the innovation of delivery drones and autonomous vehicles. In conclusion, technology has transformed logistics and supply chain management, creating new chances for businesses to enhance customer experience, improve operations, and gain a competitive edge.
{"title":"The Impact of Technology on Supply Chain Management and Logistics: An Analytical Study","authors":"P. Agarwal","doi":"10.17762/itii.v6i1.837","DOIUrl":"https://doi.org/10.17762/itii.v6i1.837","url":null,"abstract":"The development of technology significantly affects the fields of supply chain management and logistics. These areas now operate more effectively, quickly, and economically because of the integration of technology. Businesses have been able to improve customer service, optimize inventory management, and streamline the supply chains by utilizing automation, artificial intelligence, blockchain technology. Furthermore, the development of digital platforms and software programs has made it possible to track and monitor shipments in real-time, improving visibility and transparency throughout the whole supply chain. As a result, there is a lower chance of mistakes and delays occurring, and businesses are better able to make data-driven decisions and react rapidly to shifting market demands. Additionally, technology has aided in the development of novel business models, such as e-commerce, which have completely altered the conventional supply chain and logistics industry. Companies now need to accommodate smaller, more frequent orders and offer quicker delivery dates due to the increase of internet purchasing. This prompted the creation of fresh strategies and the innovation of delivery drones and autonomous vehicles. In conclusion, technology has transformed logistics and supply chain management, creating new chances for businesses to enhance customer experience, improve operations, and gain a competitive edge.","PeriodicalId":40759,"journal":{"name":"Information Technology in Industry","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77955259","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Management can deal with the strategic problems that their company is facing. The authors propose a practical operational model to aid top executives in controlling the reputation and image of their company. Although numerous studies are frequently found in marketing literature, there are comparatively few theoretical and empirical studies that link marketing to social responsibility as a business (CSR). There is a clear gap between scholarship regarding the connection that is now present between corporate social responsibility (CSR) efforts, the public perception of goods or services generated by organizations, and their company's reputation. Even fewer empirical investigations have been carried out that link both of these significant structures to the corporate image of companies geared toward small and medium-sized businesses (SMEs). The importance of corporate social responsibility in business has grown. Because various companies have different perspectives on what this term means and how to handle it, there is no precise definition. Instead of using the concept to increase profits, businesses must engage in CSR efforts to benefit the environment and society.
{"title":"The Role of Corporate Social Responsibility in Corporate Image Management: A Quantitative Study","authors":"J. Chauhan","doi":"10.17762/itii.v6i1.830","DOIUrl":"https://doi.org/10.17762/itii.v6i1.830","url":null,"abstract":"Management can deal with the strategic problems that their company is facing. The authors propose a practical operational model to aid top executives in controlling the reputation and image of their company. Although numerous studies are frequently found in marketing literature, there are comparatively few theoretical and empirical studies that link marketing to social responsibility as a business (CSR). There is a clear gap between scholarship regarding the connection that is now present between corporate social responsibility (CSR) efforts, the public perception of goods or services generated by organizations, and their company's reputation. Even fewer empirical investigations have been carried out that link both of these significant structures to the corporate image of companies geared toward small and medium-sized businesses (SMEs). The importance of corporate social responsibility in business has grown. Because various companies have different perspectives on what this term means and how to handle it, there is no precise definition. Instead of using the concept to increase profits, businesses must engage in CSR efforts to benefit the environment and society.","PeriodicalId":40759,"journal":{"name":"Information Technology in Industry","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80588092","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The next generation shift in the e-commerce sector is called m-commerce, commonly referred to as mobile commerce. It alludes to the exchange of goods and services over mobile devices like smartphones and tablets. With the extensive use of mobile devices, M-commerce has grown in popularity as a way for customers to shop online, and it is anticipated that this trend will continue in the years to come. Both businesses and consumers can gain greatly from m-commerce. Businesses may now target clients with specialized promotions and offer because of this new avenue that has reached out to customers. Businesses can also streamline the processes and increase efficiency, which lowers costs and boosts profitability. M-commerce gives customers the flexibility of shopping whenever people want, from anywhere. M-commerce has evolved into a safer and more effective method of making purchases with the development of mobile payments and digital wallets. M-commerce is anticipated to have a huge impact on the entire e-commerce business as it continues to expand. Businesses that don't use mobile technology run the risk of being left behind by rivals as more and more customers turn to M-commerce for the shopping needs. However, businesses that adopt M-commerce are likely to experience higher revenue and a stronger position in the market.
{"title":"An Empirical Study on M-Commerce as the Next Generation Shift of E-Commerce Industry","authors":"R. K. Malhotra","doi":"10.17762/itii.v6i1.834","DOIUrl":"https://doi.org/10.17762/itii.v6i1.834","url":null,"abstract":"The next generation shift in the e-commerce sector is called m-commerce, commonly referred to as mobile commerce. It alludes to the exchange of goods and services over mobile devices like smartphones and tablets. With the extensive use of mobile devices, M-commerce has grown in popularity as a way for customers to shop online, and it is anticipated that this trend will continue in the years to come. Both businesses and consumers can gain greatly from m-commerce. Businesses may now target clients with specialized promotions and offer because of this new avenue that has reached out to customers. Businesses can also streamline the processes and increase efficiency, which lowers costs and boosts profitability. M-commerce gives customers the flexibility of shopping whenever people want, from anywhere. M-commerce has evolved into a safer and more effective method of making purchases with the development of mobile payments and digital wallets. M-commerce is anticipated to have a huge impact on the entire e-commerce business as it continues to expand. Businesses that don't use mobile technology run the risk of being left behind by rivals as more and more customers turn to M-commerce for the shopping needs. However, businesses that adopt M-commerce are likely to experience higher revenue and a stronger position in the market.","PeriodicalId":40759,"journal":{"name":"Information Technology in Industry","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86641100","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
It is a well-known fact that the tourism business, which covers many sectors like housing, catering, transport, visitor attractions, entertainment, etc., may significantly contribute to the growth of the economy of any nation. Operations for serving food and beverages are advancing in both development and quality while also improving. Because most tourists spend money on food and beverages, the travel and hospitality sector depends on providing services of high quality. People today prefer novel food and beverage service methods that are also entertaining, alluring, and presentable. The physical environment, which includes the service staff, ambiance, table settings, and lighting, is also crucial in attracting visitors. A key factor in keeping customers happy and encouraging them to return to the restaurant is service quality. Numerous trends affect the sector of food and drinks, and these trends can make or break a restaurant business. The research topic focuses on recent advancements in the provision of food and beverage practices and the significance of the physical environment for any restaurateur.
{"title":"Impact of Innovation in the Food and Beverage Industry: Challenges and Opportunities","authors":"Divya Punj","doi":"10.17762/itii.v6i1.831","DOIUrl":"https://doi.org/10.17762/itii.v6i1.831","url":null,"abstract":"It is a well-known fact that the tourism business, which covers many sectors like housing, catering, transport, visitor attractions, entertainment, etc., may significantly contribute to the growth of the economy of any nation. Operations for serving food and beverages are advancing in both development and quality while also improving. Because most tourists spend money on food and beverages, the travel and hospitality sector depends on providing services of high quality. People today prefer novel food and beverage service methods that are also entertaining, alluring, and presentable. The physical environment, which includes the service staff, ambiance, table settings, and lighting, is also crucial in attracting visitors. A key factor in keeping customers happy and encouraging them to return to the restaurant is service quality. Numerous trends affect the sector of food and drinks, and these trends can make or break a restaurant business. The research topic focuses on recent advancements in the provision of food and beverage practices and the significance of the physical environment for any restaurateur.","PeriodicalId":40759,"journal":{"name":"Information Technology in Industry","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84164918","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Effective talent management is a pivotal component in facilitating sustainable growth and achievement for organizations. The advent of emerging markets, such as India, has mandated that companies adopt strategic talent management practices to remain competitive. Indian companies place significant emphasis on talent acquisition, retention, and development as critical areas in the strategic management of talent. In order to secure and maintain top-tier talent. Companies leverage diverse methods such as employee recommendations, social media recruitment, and initiatives focused on engagement with employees. Strategic talent management in Indian organizations encompasses a comprehensive approach to talent management, from attraction and recruitment to development, retention, and planning for succession. Effective talent management necessitates the harmonization of the organization's objectives and strategies with the capabilities, skills, and aspirations of its workforce, and bestowing upon them opportunities to grow and develop. The Indian terrain of strategic talent management is further complicated by a convoluted talent landscape, with acute scarcities of skilled personnel in specific industries and an evolving demographic profile of the workforce, and fierce competition. Organizations must remain adaptable to these challenges and employ technology and data to optimize their talent management practices. Successfully managing talent can have a myriad of benefits for Indian organizations, including augmented workforce engagement, productivity, and innovation, as well as enhanced organizational performance and competitiveness. However, attaining such outcomes mandates persistent and proactive efforts, requiring cross-functional and organizational cooperation and a steadfast commitment to continuous improvement.
{"title":"Strategic Talent Management in Emerging Markets: An Empirical Study in Indian organisation","authors":"Priyanka Purohit","doi":"10.17762/itii.v6i1.827","DOIUrl":"https://doi.org/10.17762/itii.v6i1.827","url":null,"abstract":"Effective talent management is a pivotal component in facilitating sustainable growth and achievement for organizations. The advent of emerging markets, such as India, has mandated that companies adopt strategic talent management practices to remain competitive. Indian companies place significant emphasis on talent acquisition, retention, and development as critical areas in the strategic management of talent. In order to secure and maintain top-tier talent. Companies leverage diverse methods such as employee recommendations, social media recruitment, and initiatives focused on engagement with employees. Strategic talent management in Indian organizations encompasses a comprehensive approach to talent management, from attraction and recruitment to development, retention, and planning for succession. Effective talent management necessitates the harmonization of the organization's objectives and strategies with the capabilities, skills, and aspirations of its workforce, and bestowing upon them opportunities to grow and develop. The Indian terrain of strategic talent management is further complicated by a convoluted talent landscape, with acute scarcities of skilled personnel in specific industries and an evolving demographic profile of the workforce, and fierce competition. Organizations must remain adaptable to these challenges and employ technology and data to optimize their talent management practices. Successfully managing talent can have a myriad of benefits for Indian organizations, including augmented workforce engagement, productivity, and innovation, as well as enhanced organizational performance and competitiveness. However, attaining such outcomes mandates persistent and proactive efforts, requiring cross-functional and organizational cooperation and a steadfast commitment to continuous improvement.","PeriodicalId":40759,"journal":{"name":"Information Technology in Industry","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87374316","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mobile cloud computing is potential skill for mobile devices and also grownup the demand for operational availability and openness. Few years back mobile devices are used only for voice calls and text messages purposes, after value added services possible to enabled anytime and anywhere. Mobile cloud computing incorporates the mixture of both mobile also cloud computing, and solve the performance linked problems. Could Computing (CC) is integrates with usually the mobile environment moreover overcomes problems connected to the presentation (forexample: Storagespace, Bandwidth and life time of the Battery), and Environment(Accessibility, Scalability and Heterogeneity), Security. The businesses and information technology organizations and additional consumers can take the necessary facilities & properties after cloud rapidly, effortlessly and also reasonable charges.Discussed this paper on survey Mobile cloud computing which helps forresearcher’s mccdesign, methods and also uses. Problems occurred in mcc and present resolutions and methodologies used to resolve problems. For further extension of this is giving instructions to mobile cloud computing research.
{"title":"THE STUDY OF MOBILE CLOUD COMPUTING:DESIGN, USES, AND METHODS","authors":"Prasanthi Gottumukkala, Dr. G. Srinivasa Rao","doi":"10.17762/itii.v9i1.186","DOIUrl":"https://doi.org/10.17762/itii.v9i1.186","url":null,"abstract":"Mobile cloud computing is potential skill for mobile devices and also grownup the demand for operational availability and openness. Few years back mobile devices are used only for voice calls and text messages purposes, after value added services possible to enabled anytime and anywhere. Mobile cloud computing incorporates the mixture of both mobile also cloud computing, and solve the performance linked problems. Could Computing (CC) is integrates with usually the mobile environment moreover overcomes problems connected to the presentation (forexample: Storagespace, Bandwidth and life time of the Battery), and Environment(Accessibility, Scalability and Heterogeneity), Security. The businesses and information technology organizations and additional consumers can take the necessary facilities & properties after cloud rapidly, effortlessly and also reasonable charges.Discussed this paper on survey Mobile cloud computing which helps forresearcher’s mccdesign, methods and also uses. Problems occurred in mcc and present resolutions and methodologies used to resolve problems. For further extension of this is giving instructions to mobile cloud computing research.","PeriodicalId":40759,"journal":{"name":"Information Technology in Industry","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76306359","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In this competitive and constantly changing world, meeting the customer requirements within less time by providing less cost is extremely tricky task. This is only possible by optimizing all the different parameters in its life cycle. Here Optimizing the inventory plays a major role.Maintaining the exact amount of inventory, at proper place, in appropriate level is a challenging task for production managers. When we work on Multi level environments this problem becomes even more complex.So, to optimize this kind of problems we applied binary form of Flower Pollination algorithm to solve this complex problem. we solved different inventory lot sizing problems with this FP algorithm and compared the results with genetic algorithm and other algorithms. In all the scenarios our simulation results shown that FP algorithm is better than other algorithms
{"title":"FLOWER POLLINATION ALGORITHM FOR MULTI LEVEL LOT SIZING OPTIMIZATION","authors":"V.V.D.Sahithi, Et. al.","doi":"10.17762/itii.v9i2.344","DOIUrl":"https://doi.org/10.17762/itii.v9i2.344","url":null,"abstract":"In this competitive and constantly changing world, meeting the customer requirements within less time by providing less cost is extremely tricky task. This is only possible by optimizing all the different parameters in its life cycle. Here Optimizing the inventory plays a major role.Maintaining the exact amount of inventory, at proper place, in appropriate level is a challenging task for production managers. When we work on Multi level environments this problem becomes even more complex.So, to optimize this kind of problems we applied binary form of Flower Pollination algorithm to solve this complex problem. we solved different inventory lot sizing problems with this FP algorithm and compared the results with genetic algorithm and other algorithms. In all the scenarios our simulation results shown that FP algorithm is better than other algorithms","PeriodicalId":40759,"journal":{"name":"Information Technology in Industry","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87747391","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Network applications demand quality of service for enhanced call quality and increased user satisfaction. Hence, implementing queuing discipline at switches and routers in a network will govern the way packets are buffered while waiting for transmission. Queuing disciplines like first-in first-out (FIFO) queuing, priority queuing (PQ), weighted-fair queuing (WFQ), custom queuing and modified weighted round robin are more prominently deployed in network applications. These queuing disciplines help to control and manage network resources by fixing priorities for specific types of data on the network. The paper aims to analyze the quality of service parameters for various real time applications like File transfer protocol(FTP), email, database, Voice over IP(VOIP), video and web browsing,etc., and helps to optimise the use of available network resources. Moreover the quality of the network is compared using different QoS parameters such as end-to-end delay, throughput, jitter and Mean Opinion Score (MOS). This paper focuses on various queuing disciplines with low and high network traffic.
{"title":"IMPACT OF QUEUING DISCIPLINES ON THE PERFORMANCE OF MULTI-CLASS TRAFFIC IN A NETWORK","authors":"N. S. R. Sherine Jenny","doi":"10.17762/itii.v9i1.189","DOIUrl":"https://doi.org/10.17762/itii.v9i1.189","url":null,"abstract":"Network applications demand quality of service for enhanced call quality and increased user satisfaction. Hence, implementing queuing discipline at switches and routers in a network will govern the way packets are buffered while waiting for transmission. Queuing disciplines like first-in first-out (FIFO) queuing, priority queuing (PQ), weighted-fair queuing (WFQ), custom queuing and modified weighted round robin are more prominently deployed in network applications. These queuing disciplines help to control and manage network resources by fixing priorities for specific types of data on the network. The paper aims to analyze the quality of service parameters for various real time applications like File transfer protocol(FTP), email, database, Voice over IP(VOIP), video and web browsing,etc., and helps to optimise the use of available network resources. Moreover the quality of the network is compared using different QoS parameters such as end-to-end delay, throughput, jitter and Mean Opinion Score (MOS). This paper focuses on various queuing disciplines with low and high network traffic.","PeriodicalId":40759,"journal":{"name":"Information Technology in Industry","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87115907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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