This empirical study investigates the elements that contribute to brand loyalty in consumer electronics. BL within the consumer electronics sector is an important factor for companies to consider when developing marketing strategies. Electronics goods are typically expensive and consumers invest significant amounts of money into these products. As a result, customers are inclined to maintain BL with a firm that they trust and have had a good rapport with. The results of this study can help consumer electronics companies understand the factors that drive brand loyalty and develop effective marketing strategies to foster customer loyalty. Additionally, further research in this area may reveal the impact of external factors such as social media, word-of-mouth, and advertising on brand loyalty. This can help businesses to identify the most effective marketing channels for building and maintaining brand loyalty among their customers. Sample of 212 respondents (consumers of electronics) were surveyed to know the factors that determines brand loyalty in consumer electronics and found that reliability, assurance, empathy, and tangibility enhance customer satisfaction, product’s quality and delivery reliability, customer experience and confidence in the brand, dependability, security, compassion, and concreteness trust and experience, level of service, handling of product returns and logistics performance are different factors that determines brand loyalty in consumer electronics.
{"title":"Factors Determining Brand Loyalty in Consumer Electronics: An Empirical Study","authors":"V. Prabha","doi":"10.17762/itii.v6i2.846","DOIUrl":"https://doi.org/10.17762/itii.v6i2.846","url":null,"abstract":"This empirical study investigates the elements that contribute to brand loyalty in consumer electronics. BL within the consumer electronics sector is an important factor for companies to consider when developing marketing strategies. Electronics goods are typically expensive and consumers invest significant amounts of money into these products. As a result, customers are inclined to maintain BL with a firm that they trust and have had a good rapport with. The results of this study can help consumer electronics companies understand the factors that drive brand loyalty and develop effective marketing strategies to foster customer loyalty. Additionally, further research in this area may reveal the impact of external factors such as social media, word-of-mouth, and advertising on brand loyalty. This can help businesses to identify the most effective marketing channels for building and maintaining brand loyalty among their customers. Sample of 212 respondents (consumers of electronics) were surveyed to know the factors that determines brand loyalty in consumer electronics and found that reliability, assurance, empathy, and tangibility enhance customer satisfaction, product’s quality and delivery reliability, customer experience and confidence in the brand, dependability, security, compassion, and concreteness trust and experience, level of service, handling of product returns and logistics performance are different factors that determines brand loyalty in consumer electronics.","PeriodicalId":40759,"journal":{"name":"Information Technology in Industry","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88746442","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research helps in identifying and analysing the risk management strategies of non-banking financial institutions (NBFIs) Existing research finds that NBFIs use various risk management strategies, such as diversification, hedging, and insurance, to manage their risks. Additionally, there have been several challenges identified within this field that NBFIs face in implementing RMS, such as inadequate resources, lack of expertise, and regulatory constraints. There is an increasing importance to developing comprehensive risk management strategies that are tailored to the specific needs of NBFIs. It also emphasizes the need for NBFIs to increase their awareness of the potential risks they face and to implement measures to mitigate those risks. Additionally, an underscoring of the importance of having a robust risk culture within NBFIs, which involves promoting a risk-aware mindset among employees and encouraging a culture of open communication and transparency. The study provides useful insights for NBFIs in improving their risk management practices and for regulators in formulating policies to enhance the resilience of the financial system. The researcher had conducted the study survey with the help of a structured questionnaire on 200 respondents (financial experts) to know different Risk Management Strategies of Non-Banking Financial Institutions and concludes that there is significant effect of Risk Management Strategies of Non-Banking Financial Institutions.
{"title":"Risk Management Strategies of Non-Banking Financial Institutions: A Survey Based Analysis of Financial Experts","authors":"Shilpa Wadhwa","doi":"10.17762/itii.v6i2.844","DOIUrl":"https://doi.org/10.17762/itii.v6i2.844","url":null,"abstract":"This research helps in identifying and analysing the risk management strategies of non-banking financial institutions (NBFIs) Existing research finds that NBFIs use various risk management strategies, such as diversification, hedging, and insurance, to manage their risks. Additionally, there have been several challenges identified within this field that NBFIs face in implementing RMS, such as inadequate resources, lack of expertise, and regulatory constraints. There is an increasing importance to developing comprehensive risk management strategies that are tailored to the specific needs of NBFIs. It also emphasizes the need for NBFIs to increase their awareness of the potential risks they face and to implement measures to mitigate those risks. Additionally, an underscoring of the importance of having a robust risk culture within NBFIs, which involves promoting a risk-aware mindset among employees and encouraging a culture of open communication and transparency. The study provides useful insights for NBFIs in improving their risk management practices and for regulators in formulating policies to enhance the resilience of the financial system. The researcher had conducted the study survey with the help of a structured questionnaire on 200 respondents (financial experts) to know different Risk Management Strategies of Non-Banking Financial Institutions and concludes that there is significant effect of Risk Management Strategies of Non-Banking Financial Institutions.","PeriodicalId":40759,"journal":{"name":"Information Technology in Industry","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79160621","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A key driver for financial and advancements in technology, the generation of fresh employment opportunities and changes in society is entrepreneurship by both startup and existing businesses. The method of economic invention known as social entrepreneurship is founded on the creation of value, is flexible enough to occur in a variety of societal settings, and follows its own set of principles and reasoning. It appears to be a strategy that can help business and deal with some of the biggest problems facing modern society. The capacity of social entrepreneurship to mix components of the commercial and voluntary spheres has proven the most controversial and startling aspect, but this blend could also represent the biggest barrier to the area's categorization. Both academics and practitioners need to outline the crucial issues and fundamental characteristics of social entrepreneurship, which has origins in both business and government policy. We offer an assortment of prospective topics for study since we think it is possible for scholars to examine this developing trend beyond boundaries of disciplines.
{"title":"Contribution of Social Entrepreneurship in Creating Value for Society And Business: A Cross-Sectional Studies of Experts Opinion","authors":"P. Agarwal","doi":"10.17762/itii.v6i2.849","DOIUrl":"https://doi.org/10.17762/itii.v6i2.849","url":null,"abstract":"A key driver for financial and advancements in technology, the generation of fresh employment opportunities and changes in society is entrepreneurship by both startup and existing businesses. The method of economic invention known as social entrepreneurship is founded on the creation of value, is flexible enough to occur in a variety of societal settings, and follows its own set of principles and reasoning. It appears to be a strategy that can help business and deal with some of the biggest problems facing modern society. The capacity of social entrepreneurship to mix components of the commercial and voluntary spheres has proven the most controversial and startling aspect, but this blend could also represent the biggest barrier to the area's categorization. Both academics and practitioners need to outline the crucial issues and fundamental characteristics of social entrepreneurship, which has origins in both business and government policy. We offer an assortment of prospective topics for study since we think it is possible for scholars to examine this developing trend beyond boundaries of disciplines.","PeriodicalId":40759,"journal":{"name":"Information Technology in Industry","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81733632","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Social media has reformed the manner with which consumers interact with brands, particularly in the fashion industry. The fashion industry is a dynamic sector, where companies strive to involve customers and build brand loyalty. The widespread use of social media platforms has provided fashion brands with an opportunity to engage with customers in real-time, shape interactions, and create brand loyalty. The influence of “social media” on “customer engagement” and “brand loyalty” in the fashion business is complex and multifaceted and requires further investigation. This study looks to empirically investigate the influence of “social media” on “customer engagement” and “brand loyalty” in the fashion industry. The results provide an understanding about how brands can effectively use “social media” to involve customers and create and retain brand loyalty. The findings highlight the importance of creating personalized content and establishing two-way communication with customers. The research also emphasizes the need for fashion brands to adapt to the changing social media landscape and embrace new platforms and technologies to stay relevant in today's digital world.
{"title":"Impact of Social Media on Customer Engagement and Brand Loyalty in The Fashion Industry: An Empirical Investigation","authors":"Ashish Anans Tripathi","doi":"10.17762/itii.v6i2.843","DOIUrl":"https://doi.org/10.17762/itii.v6i2.843","url":null,"abstract":"Social media has reformed the manner with which consumers interact with brands, particularly in the fashion industry. The fashion industry is a dynamic sector, where companies strive to involve customers and build brand loyalty. The widespread use of social media platforms has provided fashion brands with an opportunity to engage with customers in real-time, shape interactions, and create brand loyalty. The influence of “social media” on “customer engagement” and “brand loyalty” in the fashion business is complex and multifaceted and requires further investigation. This study looks to empirically investigate the influence of “social media” on “customer engagement” and “brand loyalty” in the fashion industry. The results provide an understanding about how brands can effectively use “social media” to involve customers and create and retain brand loyalty. The findings highlight the importance of creating personalized content and establishing two-way communication with customers. The research also emphasizes the need for fashion brands to adapt to the changing social media landscape and embrace new platforms and technologies to stay relevant in today's digital world.","PeriodicalId":40759,"journal":{"name":"Information Technology in Industry","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72509725","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study investigates the job satisfaction levels of female and male employees working in the Business Process Outsourcing (BPO) industry. The purpose of the study is to identify any differences in job satisfaction between male and female employees and explore the elements that lead to these differences. Job satisfaction is an essential factor in the retention and motivation of employees in any industry. Several studies have investigated the factors that contribute to JS among employees in different industries. However, few studies have explored JS among BPO employees, particularly the differences between female and male employees. Possible outcomes of the research can aid BPO companies yearn for advances in the work culture, job characteristics, and work-life balance policies to increase employee job satisfaction levels. Furthermore, the area itself highlights the need for gender-specific interventions to address the different needs and preferences of male and female employees in the BPO industry. The study had considered sample of 206 respondents (employees of BPO) to compare the level of job satisfaction among male and female employees of BPO and concludes that there is a significant difference in job satisfaction level among male and female employees of BPO.
{"title":"Job Satisfaction among BPO Employees: A Comparative Study of Males and Females","authors":"Divya Punj","doi":"10.17762/itii.v6i2.845","DOIUrl":"https://doi.org/10.17762/itii.v6i2.845","url":null,"abstract":"This study investigates the job satisfaction levels of female and male employees working in the Business Process Outsourcing (BPO) industry. The purpose of the study is to identify any differences in job satisfaction between male and female employees and explore the elements that lead to these differences. Job satisfaction is an essential factor in the retention and motivation of employees in any industry. Several studies have investigated the factors that contribute to JS among employees in different industries. However, few studies have explored JS among BPO employees, particularly the differences between female and male employees. Possible outcomes of the research can aid BPO companies yearn for advances in the work culture, job characteristics, and work-life balance policies to increase employee job satisfaction levels. Furthermore, the area itself highlights the need for gender-specific interventions to address the different needs and preferences of male and female employees in the BPO industry. The study had considered sample of 206 respondents (employees of BPO) to compare the level of job satisfaction among male and female employees of BPO and concludes that there is a significant difference in job satisfaction level among male and female employees of BPO.","PeriodicalId":40759,"journal":{"name":"Information Technology in Industry","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90077829","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Innovations pique people's interest, inspire them, and enhance their quality of life. The majority are constant adjustments used to keep ahead of the competition, but digital innovation redefines the market. The idea of digital management of supply chains will be crucial in the future. Digitalization has affected every facet of businesses, including operating styles and supply chains. Today's enterprises can change their supply chain structures from a hybrid of printed and IT-supported procedures to more adaptable, open, quick-moving, and participatory digital models thanks to Technology like RFID, GPS, and sensors. Different from hybrid supply chain approaches, which have led to rigid organizational structures, unavailability of data, and fragmented connections with partners, digital supply chains enable the automation of business operations and the digital management of firm assets. In the future supply chain networks, threat management will require an electronic supply chain risk monitoring system. Digitalizing the entire supply chain will make a considerable quantity of current information available, enabling speedier detection and response to any issues.
{"title":"Role Of Digitalization In Improving Supply Chain Management: A Quantitative Investigation","authors":"Ajay Sharma","doi":"10.17762/itii.v6i1.829","DOIUrl":"https://doi.org/10.17762/itii.v6i1.829","url":null,"abstract":"Innovations pique people's interest, inspire them, and enhance their quality of life. The majority are constant adjustments used to keep ahead of the competition, but digital innovation redefines the market. The idea of digital management of supply chains will be crucial in the future. Digitalization has affected every facet of businesses, including operating styles and supply chains. Today's enterprises can change their supply chain structures from a hybrid of printed and IT-supported procedures to more adaptable, open, quick-moving, and participatory digital models thanks to Technology like RFID, GPS, and sensors. Different from hybrid supply chain approaches, which have led to rigid organizational structures, unavailability of data, and fragmented connections with partners, digital supply chains enable the automation of business operations and the digital management of firm assets. In the future supply chain networks, threat management will require an electronic supply chain risk monitoring system. Digitalizing the entire supply chain will make a considerable quantity of current information available, enabling speedier detection and response to any issues.","PeriodicalId":40759,"journal":{"name":"Information Technology in Industry","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74243367","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In a multiethnic, multicultural, multireligious, and complex country like India, diversity is a significant problem. Today's workplaces are diverse, with workers from various backgrounds and orientations. If organizations can, they will profit significantly, attract, motivate, and keep exceptional workers with multiple demands and environments into a cohesive and devoted team. Although workplace diversity comes with several difficulties, it can also give an organization an unfavorable competitive edge. More than ever, Indian businesses must deal with the issue of a varied workforce, which necessitates developing a plan for fostering a culture in which individuals value one another's differences. India is renowned for its tolerance and ability to embrace variety. In managing equality and inclusion at work, this research examines the connections between performance reviews, cultural issues, affirming action (AA), and organizational competencies. First, it was shown that performance assessments were a significant cause of prejudice, especially because raters had so much influence on the actual procedure.
{"title":"Diversity Management: Opportunities and Challenges in the Workplace","authors":"A. Tripathi","doi":"10.17762/itii.v6i1.828","DOIUrl":"https://doi.org/10.17762/itii.v6i1.828","url":null,"abstract":"In a multiethnic, multicultural, multireligious, and complex country like India, diversity is a significant problem. Today's workplaces are diverse, with workers from various backgrounds and orientations. If organizations can, they will profit significantly, attract, motivate, and keep exceptional workers with multiple demands and environments into a cohesive and devoted team. Although workplace diversity comes with several difficulties, it can also give an organization an unfavorable competitive edge. More than ever, Indian businesses must deal with the issue of a varied workforce, which necessitates developing a plan for fostering a culture in which individuals value one another's differences. India is renowned for its tolerance and ability to embrace variety. In managing equality and inclusion at work, this research examines the connections between performance reviews, cultural issues, affirming action (AA), and organizational competencies. First, it was shown that performance assessments were a significant cause of prejudice, especially because raters had so much influence on the actual procedure.","PeriodicalId":40759,"journal":{"name":"Information Technology in Industry","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82349239","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
India's largest demographic group, the millennials, born between the years 1981 and 1996, constitute a staggering 36% of the country's population. In spite of the abundant amount of research carried out on the features, requirements, stimulations, and outlooks of millennials in the West, the corresponding work performed in India has been lacking. Due to the fact that these aspects have a profound influence on the Human Resource Practices of firms to attract, retain, and motivate millennials, it is critical to explore their requisites and mindsets. The study endeavors to combine the results of both Western and Indian surveys of millennials to HR tactics in Indian firms, to create insights that enable organizations to comprehend and cater to the prerequisites of this crucial demographic. The millennials of India come from diverse backgrounds, have differing experiences and aspirations, and comprehending these subtleties is indispensable in crafting effective HR policies. For instance, Indian millennials are inclined to attach more significance to job security as opposed to their Western counterparts, and hence, could be reflected in HR tactics that highlight career development and long-term career planning. Furthermore, Indian millennials prioritize work-life balance and a positive workplace culture, which can be reflected in policies that provide adaptable working arrangements and opportunities for collaboration and innovation.
{"title":"Managing Millennials in the Indian Workplace, Strategies, for Attracting Retaining Talent","authors":"Smitha Kothari","doi":"10.17762/itii.v6i1.826","DOIUrl":"https://doi.org/10.17762/itii.v6i1.826","url":null,"abstract":"India's largest demographic group, the millennials, born between the years 1981 and 1996, constitute a staggering 36% of the country's population. In spite of the abundant amount of research carried out on the features, requirements, stimulations, and outlooks of millennials in the West, the corresponding work performed in India has been lacking. Due to the fact that these aspects have a profound influence on the Human Resource Practices of firms to attract, retain, and motivate millennials, it is critical to explore their requisites and mindsets. The study endeavors to combine the results of both Western and Indian surveys of millennials to HR tactics in Indian firms, to create insights that enable organizations to comprehend and cater to the prerequisites of this crucial demographic. The millennials of India come from diverse backgrounds, have differing experiences and aspirations, and comprehending these subtleties is indispensable in crafting effective HR policies. For instance, Indian millennials are inclined to attach more significance to job security as opposed to their Western counterparts, and hence, could be reflected in HR tactics that highlight career development and long-term career planning. Furthermore, Indian millennials prioritize work-life balance and a positive workplace culture, which can be reflected in policies that provide adaptable working arrangements and opportunities for collaboration and innovation.","PeriodicalId":40759,"journal":{"name":"Information Technology in Industry","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85466522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research reviewed investigates the part food plays in bringing in tourists to Indian tourism hotspots. Food is an integral part of the cultural experience of any destination, and the Indian cuisine is known for its diversity and richness. The literature review below shows that food is a significant factor in enticing tourists to Indian tourism sites. The studies find that tourists are willing to pay more for food that is authentic and represents the local cuisine, and that the availability of a variety of food options is essential in attracting tourists, as they prefer to experiment with different cuisines. The study recommends that the tourism industry in India should focus on promoting the local cuisine as a significant aspect of the cultural experience of the destination. The industry should also work on improving the quality and variety of food options available to tourists. These conclusions can be useful to policymakers and tourism boards to bring in new approaches to attract more tourists to popular destinations in India.
{"title":"Role of Food in Attracting Tourists Towards Popular Tourism Destinations in India: An Empirical Study","authors":"Ashoo Gupt","doi":"10.17762/itii.v6i1.832","DOIUrl":"https://doi.org/10.17762/itii.v6i1.832","url":null,"abstract":"This research reviewed investigates the part food plays in bringing in tourists to Indian tourism hotspots. Food is an integral part of the cultural experience of any destination, and the Indian cuisine is known for its diversity and richness. The literature review below shows that food is a significant factor in enticing tourists to Indian tourism sites. The studies find that tourists are willing to pay more for food that is authentic and represents the local cuisine, and that the availability of a variety of food options is essential in attracting tourists, as they prefer to experiment with different cuisines. The study recommends that the tourism industry in India should focus on promoting the local cuisine as a significant aspect of the cultural experience of the destination. The industry should also work on improving the quality and variety of food options available to tourists. These conclusions can be useful to policymakers and tourism boards to bring in new approaches to attract more tourists to popular destinations in India.","PeriodicalId":40759,"journal":{"name":"Information Technology in Industry","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82489744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The introduction of the internet has ushered in a new era in business, when a company's reputation is now reliant not only on word of mouth but also on online reviews and comments. Online reputation management (ORM) as a result has grown in importance to a company's entire strategy. ORM entails tracking, evaluating, and changing internet information about a business, brand, or person. Because it enables companies to manage the narrative surrounding of brand and reduce unfavorable reviews or comments, ORM has recently gained popularity among corporations. Businesses are now spending money on ORM to enhance company’s internet visibility and safeguard brand reputation from harm. To develop a solid internet presence, ORM actively promotes positive material in addition to reducing negative content. Through ORM, businesses can interact with customers, forge enduring bonds, and raise company’s online credibility. In general, the introduction of ORM as a fresh business strategy has fueled a need for specialized companies that provide ORM services to companies. These businesses support businesses in managing their internet reputations and making sure that their online presence is in keeping with their brand image. ORM is probably going to become a more crucial component of a company's overall strategy as the significance of online reputation continues to rise.
{"title":"Emergence of Online Reputation Management as a New Business Tactic in Corporate World: An Analytical Perspective","authors":"Ajay Kumar","doi":"10.17762/itii.v6i1.833","DOIUrl":"https://doi.org/10.17762/itii.v6i1.833","url":null,"abstract":"The introduction of the internet has ushered in a new era in business, when a company's reputation is now reliant not only on word of mouth but also on online reviews and comments. Online reputation management (ORM) as a result has grown in importance to a company's entire strategy. ORM entails tracking, evaluating, and changing internet information about a business, brand, or person. Because it enables companies to manage the narrative surrounding of brand and reduce unfavorable reviews or comments, ORM has recently gained popularity among corporations. Businesses are now spending money on ORM to enhance company’s internet visibility and safeguard brand reputation from harm. To develop a solid internet presence, ORM actively promotes positive material in addition to reducing negative content. Through ORM, businesses can interact with customers, forge enduring bonds, and raise company’s online credibility. In general, the introduction of ORM as a fresh business strategy has fueled a need for specialized companies that provide ORM services to companies. These businesses support businesses in managing their internet reputations and making sure that their online presence is in keeping with their brand image. ORM is probably going to become a more crucial component of a company's overall strategy as the significance of online reputation continues to rise.","PeriodicalId":40759,"journal":{"name":"Information Technology in Industry","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78171887","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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