Pub Date : 2021-12-01DOI: 10.21018/rjcpr.2021.3.334
Diana-Maria Buf
Cyberbullying is a global phenomenon that has attracted scholarly attention since the beginning of this century. Due to the emergence of new media, researchers have focused their attention on new forms of cyberbullying and methods of intervention. In this context, the book Narratives in Research and Interventions on Cyberbullying among Young People comes to fill a gap identified in cyberbullying studies. This edited volume comprises chapters that discuss innovative ways of researching cyberbullying among young people by using the narrative approach; furthermore, the chapters also draw attention to current challenges regarding cyberbullying interventions.
{"title":"Book review of 'Narratives in Research and Interventions on Cyberbullying among Young People' edited by Heidi Vandebosch & Lelia Green, Springer, 2019, 243 pages","authors":"Diana-Maria Buf","doi":"10.21018/rjcpr.2021.3.334","DOIUrl":"https://doi.org/10.21018/rjcpr.2021.3.334","url":null,"abstract":"Cyberbullying is a global phenomenon that has attracted scholarly attention since the beginning of this century. Due to the emergence of new media, researchers have focused their attention on new forms of cyberbullying and methods of intervention. In this context, the book Narratives in Research and Interventions on Cyberbullying among Young People comes to fill a gap identified in cyberbullying studies. This edited volume comprises chapters that discuss innovative ways of researching cyberbullying among young people by using the narrative approach; furthermore, the chapters also draw attention to current challenges regarding cyberbullying interventions.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":"1 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90283227","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-01DOI: 10.21018/RJCPR.2021.2.327
D. Balaban
From its very first pages, Paul Dobrescu’s new book The Dragons of Development makes its roots visible: it is built on a comprehensive literature review, and on a reflection upon progress and supremacy in contemporary societies. The author sees the development of a society as “a way to get to know ourselves” (p.10), and the ideas elaborated in the volume are based on historical and societal knowledge. To understand the development of a nation, its cultural roots and the following integration of culture in the norms of that society are a relevant object of study.
{"title":"Technology, Development, and the Competition for Supremacy","authors":"D. Balaban","doi":"10.21018/RJCPR.2021.2.327","DOIUrl":"https://doi.org/10.21018/RJCPR.2021.2.327","url":null,"abstract":"From its very first pages, Paul Dobrescu’s new book The Dragons of Development makes its roots visible: it is built on a comprehensive literature review, and on a reflection upon progress and supremacy in contemporary societies. The author sees the development of a society as “a way to get to know ourselves” (p.10), and the ideas elaborated in the volume are based on historical and societal knowledge. To understand the development of a nation, its cultural roots and the following integration of culture in the norms of that society are a relevant object of study.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":"55 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86486210","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-01DOI: 10.21018/RJCPR.2021.2.328
Tudor Vlad
From my point of view, Paul Dobrescu is one of the very few independent scholars and researchers in Romania, in the area of political and economic analysis. His studies do not answer to “orders” or fashions; They are based on sources and expertise that cannot be denied, and are built on broad cultural, historical, political and economic perspectives. Development, one of the main topics of the author, is examined in its complexity, as a testimony of a country or of a culture.
{"title":"Review of Paul Dobrescu’s 'Dragonii dezvoltării: Revine istoria pe supercontinentul euroasiatic?'","authors":"Tudor Vlad","doi":"10.21018/RJCPR.2021.2.328","DOIUrl":"https://doi.org/10.21018/RJCPR.2021.2.328","url":null,"abstract":"From my point of view, Paul Dobrescu is one of the very few independent scholars and researchers in Romania, in the area of political and economic analysis. His studies do not answer to “orders” or fashions; They are based on sources and expertise that cannot be denied, and are built on broad cultural, historical, political and economic perspectives. Development, one of the main topics of the author, is examined in its complexity, as a testimony of a country or of a culture.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":"75 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86417545","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-01DOI: 10.21018/RJCPR.2021.2.323
Dana Raluca Buturoiu, Ana Voloc
In times of crisis, the media play a crucial role in offering people information and updates related to the ongoing events. Thus, the media implicitly shape public opinion on the issues they cover and, as a result, influence public attitudes and behaviors. In this context, this paper aims at analyzing the media coverage of the COVID-19 pandemic. Specifically, by means of quantitative content analysis (N=1511) conducted on both television and online news stories released during March 18-31 2020, this study sheds light on the agenda-setting effects of the media and the phenomenon known as intermedia agenda-setting. Main results show that, in spring 2020, both television and online news stories extensively covered COVID-19 topics, focusing on domestic issues such as decisions taken by the authorities in order to manage the pandemic, effects of the virus, and statistics. Furthermore, results show a relatively high intermedia agenda-setting effect within the Romanian media environment. Content published online (either in the form of social media content or online stories) is frequently “borrowed” and cited in both online and television news stories, leading us to the idea that digital media might have become mainstream information sources.
{"title":"Media Coverage in Times of Crisis. Intermedia Agenda-setting of COVID-19 – related Topics","authors":"Dana Raluca Buturoiu, Ana Voloc","doi":"10.21018/RJCPR.2021.2.323","DOIUrl":"https://doi.org/10.21018/RJCPR.2021.2.323","url":null,"abstract":"In times of crisis, the media play a crucial role in offering people information and updates related to the ongoing events. Thus, the media implicitly shape public opinion on the issues they cover and, as a result, influence public attitudes and behaviors. In this context, this paper aims at analyzing the media coverage of the COVID-19 pandemic. Specifically, by means of quantitative content analysis (N=1511) conducted on both television and online news stories released during March 18-31 2020, this study sheds light on the agenda-setting effects of the media and the phenomenon known as intermedia agenda-setting. Main results show that, in spring 2020, both television and online news stories extensively covered COVID-19 topics, focusing on domestic issues such as decisions taken by the authorities in order to manage the pandemic, effects of the virus, and statistics. Furthermore, results show a relatively high intermedia agenda-setting effect within the Romanian media environment. Content published online (either in the form of social media content or online stories) is frequently “borrowed” and cited in both online and television news stories, leading us to the idea that digital media might have become mainstream information sources.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":"36 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90039830","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-01DOI: 10.21018/RJCPR.2021.2.324
A. B. Bıçakçı
When civil society organisations (CSOs) of asymmetric size, structure and scope become members of an advocacy network, all those variations may lead to discrepant communicative behaviour. Therefore, encouraging member organisations to collaborate and co-create messages towards an advocacy goal is a major challenge. To examine member engagement in an advocacy network, this study scrutinizes the strategic communication activities of an environmental network in Turkey, and reviews their EU-funded campaign named ‘No Pesticides on My Plate’ accordingly. Grounded in the relationship management framework, this paper suggests that the power of relevant public relations strategies and tactics should be taken into account as to ensure the effectiveness of member CSOs’ actions in an advocacy network. Depending on a case study to examine the subject, it demonstrates how interpersonal communication and media tactics may be utilised to achieve member relations goals and finally to pursue social change.
{"title":"Public Relations towards Member Engagement in Advocacy Networks: the ‘No Pesticides on My Plate’ Campaign","authors":"A. B. Bıçakçı","doi":"10.21018/RJCPR.2021.2.324","DOIUrl":"https://doi.org/10.21018/RJCPR.2021.2.324","url":null,"abstract":"When civil society organisations (CSOs) of asymmetric size, structure and scope become members of an advocacy network, all those variations may lead to discrepant communicative behaviour. Therefore, encouraging member organisations to collaborate and co-create messages towards an advocacy goal is a major challenge. To examine member engagement in an advocacy network, this study scrutinizes the strategic communication activities of an environmental network in Turkey, and reviews their EU-funded campaign named ‘No Pesticides on My Plate’ accordingly. Grounded in the relationship management framework, this paper suggests that the power of relevant public relations strategies and tactics should be taken into account as to ensure the effectiveness of member CSOs’ actions in an advocacy network. Depending on a case study to examine the subject, it demonstrates how interpersonal communication and media tactics may be utilised to achieve member relations goals and finally to pursue social change.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":"34 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81266693","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-01DOI: 10.21018/RJCPR.2021.2.325
Cosmin Ghețău, Mihai-Bogdan Iovu
In the present paper we approached bonding and bridging social capital among gamers (seen as individuals who spend at least an hour a day in games) who use (or don’t use) voice communication while playing. Suspecting that voice communication usage facilitates the social capital formation. We also investigated the role of perceived anonymity as a confounding variable. To test our hypothesis, a quantitative research was carried out. The study focuses on the subsequent elements: voice application usage; perceived anonymity; and the presence of the following forms of social capital: bonding social capital and bridging social capital. Data collection was based on surveys spread in the online environment and resulted in a sample of 102 respondents. Based on quasi-experimental design we obtained data that display higher mean scores on bonding and bridging social capital scales on the experiment group (voice communication users) than in control group (non-voice communication users). Also, control group have a lower score on the perceived anonymity scale. One explanation for our results could be that voice communication reduces perceived anonymity and individuals that consider themselves as having a low level of anonymity engage in more controlled behaviors that in turn facilitate the formation of social capital.
{"title":"'I Hear You': Effects of Voice Communication on the Social Capital of Gamers","authors":"Cosmin Ghețău, Mihai-Bogdan Iovu","doi":"10.21018/RJCPR.2021.2.325","DOIUrl":"https://doi.org/10.21018/RJCPR.2021.2.325","url":null,"abstract":"In the present paper we approached bonding and bridging social capital among gamers (seen as individuals who spend at least an hour a day in games) who use (or don’t use) voice communication while playing. Suspecting that voice communication usage facilitates the social capital formation. We also investigated the role of perceived anonymity as a confounding variable. To test our hypothesis, a quantitative research was carried out. The study focuses on the subsequent elements: voice application usage; perceived anonymity; and the presence of the following forms of social capital: bonding social capital and bridging social capital. Data collection was based on surveys spread in the online environment and resulted in a sample of 102 respondents. Based on quasi-experimental design we obtained data that display higher mean scores on bonding and bridging social capital scales on the experiment group (voice communication users) than in control group (non-voice communication users). Also, control group have a lower score on the perceived anonymity scale. One explanation for our results could be that voice communication reduces perceived anonymity and individuals that consider themselves as having a low level of anonymity engage in more controlled behaviors that in turn facilitate the formation of social capital.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":"1 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90176116","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-01DOI: 10.21018/RJCPR.2021.2.326
Mălina Ciocea
Development “is a way of getting acquainted with ourselves” (Dobrescu, 2020, p. 9). Starting with The Century of the Emerging World (2013) and continuing with No Project Country (2019), Paul Dobrescu explores Romania’s recent history of development, in an attempt to understand what future is envisaged by current economic policies. As usual, the conclusions of the analysis are an elegy. Development was not a real priority during transition in Romania, but a rhetoric. “We had lived a time of development without freedom and we inaugurated a time of freedom without development” (p. 167). That is not to say that Paul Dobrescu’s newest book is a disheartening read. On the contrary, it invites meditation on the fate of countries and puts their development into a global perspective which, in rationalizing historical trends, provides a well-grounded explanation for contemporary developments, while giving hope for a more equitable future. If anything, Paul Dobrescu’s books are deeply humanistic (in a way globalization itself, his arch-theme spanning more than 20 years, is supposed to be) and serve as a reminder of the fate of the many.
{"title":"What Globalization for the Many?","authors":"Mălina Ciocea","doi":"10.21018/RJCPR.2021.2.326","DOIUrl":"https://doi.org/10.21018/RJCPR.2021.2.326","url":null,"abstract":"Development “is a way of getting acquainted with ourselves” (Dobrescu, 2020, p. 9). Starting with The Century of the Emerging World (2013) and continuing with No Project Country (2019), Paul Dobrescu explores Romania’s recent history of development, in an attempt to understand what future is envisaged by current economic policies. As usual, the conclusions of the analysis are an elegy. Development was not a real priority during transition in Romania, but a rhetoric. “We had lived a time of development without freedom and we inaugurated a time of freedom without development” (p. 167). That is not to say that Paul Dobrescu’s newest book is a disheartening read. On the contrary, it invites meditation on the fate of countries and puts their development into a global perspective which, in rationalizing historical trends, provides a well-grounded explanation for contemporary developments, while giving hope for a more equitable future. If anything, Paul Dobrescu’s books are deeply humanistic (in a way globalization itself, his arch-theme spanning more than 20 years, is supposed to be) and serve as a reminder of the fate of the many.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":"1 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89178139","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-01DOI: 10.21018/RJCPR.2021.2.329
P. Dobrescu
The common denominator of some of the questions and problems raised by the reviewers is represented by the new technological revolution, the role of AI in this revolution, and their impact on the world today. No one doubts the fact that we are living the greatest transformation of the information environment since Gutenberg’s printing press. Nevertheless, as John Naughton emphasized, “we’re as clueless about where it’s heading and what’s driving it as the citizens of Mainz were in 1495” (Naughton, 2019). Four centuries have passed since then; during this time, the printing press shaped society and thinking, introduced new forms of communication, occasioned a massive improvement in the general population’s level of education, made public schools and the mass dissemination of knowledge possible. It radically influenced everything. Now, we are at the dawn of a new era, one which will lead to least as many transformations as print did.
{"title":"Reply to reviewers of 'Dragonii dezvoltării: Revine istoria pe supercontinentul euroasiatic?'","authors":"P. Dobrescu","doi":"10.21018/RJCPR.2021.2.329","DOIUrl":"https://doi.org/10.21018/RJCPR.2021.2.329","url":null,"abstract":"The common denominator of some of the questions and problems raised by the reviewers is represented by the new technological revolution, the role of AI in this revolution, and their impact on the world today. No one doubts the fact that we are living the greatest transformation of the information environment since Gutenberg’s printing press. Nevertheless, as John Naughton emphasized, “we’re as clueless about where it’s heading and what’s driving it as the citizens of Mainz were in 1495” (Naughton, 2019). Four centuries have passed since then; during this time, the printing press shaped society and thinking, introduced new forms of communication, occasioned a massive improvement in the general population’s level of education, made public schools and the mass dissemination of knowledge possible. It radically influenced everything. Now, we are at the dawn of a new era, one which will lead to least as many transformations as print did.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":"20 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72754898","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-04-01DOI: 10.21018/rjcpr.2020.1.294
S. Vaidhyanathan
Professors Jakubowski, Haliliuc, and Buturoiu encountered Antisocial Media at a moment when many of the issues the book explores are daily news. They were deft enough to focus on the deeper goals and themes of the book, avoiding getting distracted by the latest breaking news about Facebook and its effects on democracy. For that I am grateful.
{"title":"Responses to the reviews","authors":"S. Vaidhyanathan","doi":"10.21018/rjcpr.2020.1.294","DOIUrl":"https://doi.org/10.21018/rjcpr.2020.1.294","url":null,"abstract":"Professors Jakubowski, Haliliuc, and Buturoiu encountered Antisocial Media at a moment when many of the issues the book explores are daily news. They were deft enough to focus on the deeper goals and themes of the book, avoiding getting distracted by the latest breaking news about Facebook and its effects on democracy. For that I am grateful.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":"26 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84708416","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-07-01DOI: 10.21018/rjcpr.2019.2.274
Tapiwa Chininga, E. Rungani, N. Chiliya, T. Chuchu
Facebook has become the main platform for young adults to sustain their social presence as well as expand their social networks. The impact of social media on youth decision-making has attracted much attention in research and academia. The research setting was at University of Fort Hare, a university located in South Africa. Before and during a student representative council (SRC) election at the university, the six student parties contesting for the leadership office utilised Facebook in communicating and marketing their campaign messages to fellow students. This research therefore empirically investigated how Facebook influenced university students’ intention to vote and elect an SRC for the institution. The survey methodology was adopted in collecting data and non-probability sampling, a form of convenience sampling was utilised in selection of suitable participants for the study. A total of 381 students participated in the study responding to questions examining potential drivers of selection of a particular student representative party (SRP). A conceptual model was developed with Facebook constructs that included “medium credibility of Facebook”, “peer communication on Facebook” and “user trust of Facebook” among other factors that influence students’ choice of an (SRP). The main findings established that identification with peers was observed as having the most significant impact on youths’ intention to vote for student representatives. Message credibility was found to have weak impact on student’s intention to vote for a particular (SRC) candidate. Implications emerged from the findings and further research suggestions were provided.
Facebook已经成为年轻人维持社交存在和扩大社交网络的主要平台。社交媒体对青年决策的影响已经引起了研究和学术界的广泛关注。研究地点在南非的福特黑尔大学(University of Fort Hare)。在大学学生代表委员会(SRC)选举之前和期间，竞选领导职位的六个学生政党利用Facebook与同学沟通和营销他们的竞选信息。因此，本研究实证调查了Facebook如何影响大学生投票和选举机构SRC的意图。在收集数据和非概率抽样时采用了调查方法，在选择合适的研究参与者时采用了一种方便抽样的形式。共有381名学生参与了这项研究，回答了有关选择特定学生代表党(SRP)的潜在驱动因素的问题。在影响学生选择一个(SRP)的因素中，包括“Facebook的中等可信度”、“Facebook上的同伴交流”和“Facebook的用户信任”在内的Facebook结构开发了一个概念模型。主要调查结果表明，与同龄人的认同对青少年投票给学生代表的意愿有最显著的影响。研究发现，信息可信度对学生投票给特定候选人的意愿影响不大。研究结果提出了一些启示，并提出了进一步的研究建议。
{"title":"Facebook Communication and Marketing Influence on Decision-Making and Choice of University Student Representatives: A Student’s Perspective","authors":"Tapiwa Chininga, E. Rungani, N. Chiliya, T. Chuchu","doi":"10.21018/rjcpr.2019.2.274","DOIUrl":"https://doi.org/10.21018/rjcpr.2019.2.274","url":null,"abstract":"Facebook has become the main platform for young adults to sustain their social presence as well as expand their social networks. The impact of social media on youth decision-making has attracted much attention in research and academia. The research setting was at University of Fort Hare, a university located in South Africa. Before and during a student representative council (SRC) election at the university, the six student parties contesting for the leadership office utilised Facebook in communicating and marketing their campaign messages to fellow students. This research therefore empirically investigated how Facebook influenced university students’ intention to vote and elect an SRC for the institution. The survey methodology was adopted in collecting data and non-probability sampling, a form of convenience sampling was utilised in selection of suitable participants for the study. A total of 381 students participated in the study responding to questions examining potential drivers of selection of a particular student representative party (SRP). A conceptual model was developed with Facebook constructs that included “medium credibility of Facebook”, “peer communication on Facebook” and “user trust of Facebook” among other factors that influence students’ choice of an (SRP). The main findings established that identification with peers was observed as having the most significant impact on youths’ intention to vote for student representatives. Message credibility was found to have weak impact on student’s intention to vote for a particular (SRC) candidate. Implications emerged from the findings and further research suggestions were provided.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":"23 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81470892","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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