Pub Date : 2023-04-01DOI: 10.21018/rjcpr.2023.1.353
Douglas Wilbur
This study offers an initial and exploratory examination of the role that the variable of predictability plays in crisis management. Leveraging the situational crisis communication theory, it employed two separate but inter-related experiments. They examined how manipulations of the level of crisis predictability impacted a number of crucial variables important for crisis response. The findings strongly indicate that when a crisis is framed as having been predictable, it results in a host of negative consequences for the involved organizations and complicates the recovery process. When a crisis is framed as having been unpredictable, it results in positive benefits for the organizations involved. This study provides justification for future research exploring the role of predictability during a crisis.
{"title":"Predictability: The Missing Variable in Public Relations","authors":"Douglas Wilbur","doi":"10.21018/rjcpr.2023.1.353","DOIUrl":"https://doi.org/10.21018/rjcpr.2023.1.353","url":null,"abstract":"This study offers an initial and exploratory examination of the role that the variable of predictability plays in crisis management. Leveraging the situational crisis communication theory, it employed two separate but inter-related experiments. They examined how manipulations of the level of crisis predictability impacted a number of crucial variables important for crisis response. The findings strongly indicate that when a crisis is framed as having been predictable, it results in a host of negative consequences for the involved organizations and complicates the recovery process. When a crisis is framed as having been unpredictable, it results in positive benefits for the organizations involved. This study provides justification for future research exploring the role of predictability during a crisis.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81882811","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-01DOI: 10.21018/rjcpr.2022.3.348
Surug Saleh Taher, T. Chan, Izzal Asnira Zolkepli, M. Sharipudin
Social media influencer has become an important component of marketing communication. Hence, this research aims to determine the facets of social media influencers’ reputation signals (communication skills, influence, perceived authenticity, and perceived expertise) that contribute to the customers’ purchase intention of X beauty products, mediates by the parasocial relationship. The study applied the Stimulus-Organism-Response (S-O-R) model and used a survey design. The results showed that the communication skills and expertise of the social media influencers have a significant relationship with parasocial relationships, and the parasocial relationship has a significant relationship with purchase intention. In addition, the parasocial relationship was found to mediate the relationship between the expertise of social media influencers and purchase intention. The study provides valuable insights to public relations and marketing practitioners of the beauty industry to be used in building a successful social media marketing strategy.
{"title":"Mediating Role of Parasocial Relationships on Social Media Influencers' Reputation Signals and Purchase Intention of Beauty Products","authors":"Surug Saleh Taher, T. Chan, Izzal Asnira Zolkepli, M. Sharipudin","doi":"10.21018/rjcpr.2022.3.348","DOIUrl":"https://doi.org/10.21018/rjcpr.2022.3.348","url":null,"abstract":"Social media influencer has become an important component of marketing communication. Hence, this research aims to determine the facets of social media influencers’ reputation signals (communication skills, influence, perceived authenticity, and perceived expertise) that contribute to the customers’ purchase intention of X beauty products, mediates by the parasocial relationship. The study applied the Stimulus-Organism-Response (S-O-R) model and used a survey design. The results showed that the communication skills and expertise of the social media influencers have a significant relationship with parasocial relationships, and the parasocial relationship has a significant relationship with purchase intention. In addition, the parasocial relationship was found to mediate the relationship between the expertise of social media influencers and purchase intention. The study provides valuable insights to public relations and marketing practitioners of the beauty industry to be used in building a successful social media marketing strategy.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86887002","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-01DOI: 10.21018/rjcpr.2022.3.346
Nicoleta Corbu, A. Bârgăoanu, Flavia Durach, Oana Ștefăniță
The COVID-19 pandemic raised important questions about news patterns of interaction on social network sites (SNS) and instant messaging platforms (IM), especially in the context of the massive replacement of face-to-face interactions with mediated interactions, due to the restrictive measures taken in many parts of the world. In this context, by means of a national survey conducted in Romania (N=1160), we investigated people’s willingness to engage on social media and instant messaging platforms about the topic of the COVID-19 pandemic. Results show that people are eager to share information about the topic on both SNS and IM, less interested in getting involved in debates, and even less in voluntary work. All these behaviors are predicted by trust of SNS and news consumption on these platforms, perceived size of the personal digital network, belief in conspiracy theories about the virus, uncertainty about the impact of the crisis, and level of education.
{"title":"Predictors of Engagement on Social Media and Instant Messaging Platforms during the COVID-19 Pandemic: Evidence from Romania","authors":"Nicoleta Corbu, A. Bârgăoanu, Flavia Durach, Oana Ștefăniță","doi":"10.21018/rjcpr.2022.3.346","DOIUrl":"https://doi.org/10.21018/rjcpr.2022.3.346","url":null,"abstract":"The COVID-19 pandemic raised important questions about news patterns of interaction on social network sites (SNS) and instant messaging platforms (IM), especially in the context of the massive replacement of face-to-face interactions with mediated interactions, due to the restrictive measures taken in many parts of the world. In this context, by means of a national survey conducted in Romania (N=1160), we investigated people’s willingness to engage on social media and instant messaging platforms about the topic of the COVID-19 pandemic. Results show that people are eager to share information about the topic on both SNS and IM, less interested in getting involved in debates, and even less in voluntary work. All these behaviors are predicted by trust of SNS and news consumption on these platforms, perceived size of the personal digital network, belief in conspiracy theories about the virus, uncertainty about the impact of the crisis, and level of education.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82281565","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-01DOI: 10.21018/rjcpr.2022.3.347
Moeen Koa
In July 2021, Real Madrid president Florentino Pérez was in the midst of a controversial leaked audio crisis in which he heavily criticized some historical icons of the team, such as Iker Casillas, Raúl González, Cristiano Ronaldo, and Luís Figo. The leaked audio clips by El Confidencial newspaper and secretly recorded ages ago by José Antonio Abellán ignited a firestorm of criticism that threatened Pérez’s reputation and integrity. Pérez offered an official statement to repair his damaged image. This article analyzes and evaluates his image repair messages, which relied heavily on reducing offensiveness. It seems that his defense helped to dispel the cloud surrounding him, as Figo accepted Pérez’s apology and adopted his point of view that the comments were taken out of context. Pérez succeeded in minimizing the event to the extent that the media shrank their discussion. He attempted to create new beliefs about El Confidencial and Abellán by attacking the accuser by undermining their credibility and honesty to diminish the attack. By employing the transcendence strategy, he tried to place the leaked audio clips issue in a broad context in a different frame of reference – the European Super League debate. Using transcendence and attacking the accuser helped Real Madrid frame the crisis in a way that backfired on the accuser. The findings of this study have significant implications for understanding how leaders at the helm of power of top sports clubs might communicate during a crisis and underscores the potential importance of image repair in sports organizations.
2021年7月，皇家马德里队主席弗洛伦蒂诺·帕姆雷兹陷入了一场有争议的音频泄露危机，他严厉批评了球队的一些历史偶像，如伊克·卡西利亚斯、Raúl González、克里斯蒂亚诺·罗纳尔多和Luís菲戈。《机密报》(El confidential)泄露的音频片段以及约瑟夫·安东尼奥(jos Antonio Abellán)多年前秘密录制的音频片段引发了一场猛烈的批评，威胁到了psamez的声誉和诚信。psamrez发表了一份官方声明来修复他受损的形象。本文分析和评价了他的形象修复信息，这些信息很大程度上依赖于减少攻击性。菲戈的辩护似乎帮助驱散了笼罩在他身上的乌云，因为菲戈接受了p雷斯的道歉，并接受了他的观点，即他的言论是断章取义的。psamrez成功地将事件最小化，以至于媒体缩减了他们的讨论。他试图通过破坏原告的信誉和诚实来攻击他们，以减少对他们的攻击，从而创造出对El confidential和Abellán的新信念。通过采用超越策略，他试图将泄露的音频片段问题置于一个广泛的背景下，在一个不同的参考框架中-欧洲超级联赛的辩论。利用超越和攻击原告帮助皇马以一种对原告适得其反的方式构建危机。本研究的发现对于理解顶级体育俱乐部掌舵者在危机期间如何沟通具有重要意义，并强调了体育组织中形象修复的潜在重要性。
{"title":"Image Repair Strategies in Public Relations Crisis: A Case Study of Real Madrid’s Response Strategies to the Bernabeu Leaked Audio Scandal","authors":"Moeen Koa","doi":"10.21018/rjcpr.2022.3.347","DOIUrl":"https://doi.org/10.21018/rjcpr.2022.3.347","url":null,"abstract":"In July 2021, Real Madrid president Florentino Pérez was in the midst of a controversial leaked audio crisis in which he heavily criticized some historical icons of the team, such as Iker Casillas, Raúl González, Cristiano Ronaldo, and Luís Figo. The leaked audio clips by El Confidencial newspaper and secretly recorded ages ago by José Antonio Abellán ignited a firestorm of criticism that threatened Pérez’s reputation and integrity. Pérez offered an official statement to repair his damaged image. This article analyzes and evaluates his image repair messages, which relied heavily on reducing offensiveness. It seems that his defense helped to dispel the cloud surrounding him, as Figo accepted Pérez’s apology and adopted his point of view that the comments were taken out of context. Pérez succeeded in minimizing the event to the extent that the media shrank their discussion. He attempted to create new beliefs about El Confidencial and Abellán by attacking the accuser by undermining their credibility and honesty to diminish the attack. By employing the transcendence strategy, he tried to place the leaked audio clips issue in a broad context in a different frame of reference – the European Super League debate. Using transcendence and attacking the accuser helped Real Madrid frame the crisis in a way that backfired on the accuser. The findings of this study have significant implications for understanding how leaders at the helm of power of top sports clubs might communicate during a crisis and underscores the potential importance of image repair in sports organizations.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80433950","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-17DOI: 10.21018/rjcpr.2022.2.343
Ceren Yegen, Bunyamin Ayhan, Yavuz Demir
Although the presidential election in the United States of America (USA) in November 2020 took place under the shadow of the COVID-19 pandemic, it has become one of the important points in terms of digitalization and the agenda. Donald Trump, who lost the election to Joe Biden, challenged the results, and even refused to concede for some time. Joe Biden, who based his election campaign on democracy and diversity, took the oath of office as the 46th President of the United States on January 20, 2021. His inauguration ceremony was marked by a call for “unity”. The ceremony became the agenda of social media as well as traditional media, and users simultaneously shared posts reflecting their views and attitudes on social media platforms. Most of these posts (on Twitter) were made using the hashtags #DonaldTrump and #inaugurationday. The discussion and political polarization that started during the election process continued after the election through social networks. In the study, the role of Twitter in digital democracy as well as its potential to serve as a public space were examined through the network and its features, interactions, and factions that were formed within the framework of the related hashtags on the inauguration day (January 20, 2021). Methodologically, social network analysis was utilized. The results indicate that the political agenda-setters on Twitter are dominating and resonate with users in terms of interaction.
{"title":"Twitter’s Role in Digital Democracy, Post-Truth, and Political Polarization","authors":"Ceren Yegen, Bunyamin Ayhan, Yavuz Demir","doi":"10.21018/rjcpr.2022.2.343","DOIUrl":"https://doi.org/10.21018/rjcpr.2022.2.343","url":null,"abstract":"Although the presidential election in the United States of America (USA) in November 2020 took place under the shadow of the COVID-19 pandemic, it has become one of the important points in terms of digitalization and the agenda. Donald Trump, who lost the election to Joe Biden, challenged the results, and even refused to concede for some time. Joe Biden, who based his election campaign on democracy and diversity, took the oath of office as the 46th President of the United States on January 20, 2021. His inauguration ceremony was marked by a call for “unity”. The ceremony became the agenda of social media as well as traditional media, and users simultaneously shared posts reflecting their views and attitudes on social media platforms. Most of these posts (on Twitter) were made using the hashtags #DonaldTrump and #inaugurationday. The discussion and political polarization that started during the election process continued after the election through social networks. In the study, the role of Twitter in digital democracy as well as its potential to serve as a public space were examined through the network and its features, interactions, and factions that were formed within the framework of the related hashtags on the inauguration day (January 20, 2021). Methodologically, social network analysis was utilized. The results indicate that the political agenda-setters on Twitter are dominating and resonate with users in terms of interaction.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2022-09-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81414485","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-01DOI: 10.21018/rjcpr.2022.2.342
R. Moise, Anca Anton
The present study explores the nature and dynamics of online communities populated by communication freelancers. Drawing from limited scholarship focusing on freelance work practices in communication industries and a reduced number of studies in communication literature regarding online communities, this research applies a complex analytical framework, with mixed methodology: content analysis, social network analysis and thematic analysis. Our main findings reveal the key features of the discursive environment of two Facebook groups, the communication functions employed by group administrators, the engagement practices of group members particularly regarding knowledge production and consumption and the impact of the COVID-19 pandemic on group practices and dynamic. We conclude by highlighting the supportive and participative culture developed within the two groups.
{"title":"An Exploratory Study of Communication Freelancers and Online Communities. A Mixed Methods Approach","authors":"R. Moise, Anca Anton","doi":"10.21018/rjcpr.2022.2.342","DOIUrl":"https://doi.org/10.21018/rjcpr.2022.2.342","url":null,"abstract":"The present study explores the nature and dynamics of online communities populated by communication freelancers. Drawing from limited scholarship focusing on freelance work practices in communication industries and a reduced number of studies in communication literature regarding online communities, this research applies a complex analytical framework, with mixed methodology: content analysis, social network analysis and thematic analysis. Our main findings reveal the key features of the discursive environment of two Facebook groups, the communication functions employed by group administrators, the engagement practices of group members particularly regarding knowledge production and consumption and the impact of the COVID-19 pandemic on group practices and dynamic. We conclude by highlighting the supportive and participative culture developed within the two groups.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91039763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In times of crisis such as the one we have experienced due to COVID-19, listed companies have enhanced the communication of their intangible assets. Thus, the aim of this research is to study how listed companies in Spain have used one of the most popular social channels, such as Twitter, to transfer their intangible assets to their stakeholders. To this end, the communication of IBEX35 companies in Spain with a verified corporate profile on Twitter has been studied during the first phase of the COVID-19 pandemic. Among the main results, it should be noted that the transfer of intangible assets has been based on a strategy where providing added value was the connecting axis of the communication actions implemented and the content provided on Twitter. Hence, this work demonstrates that companies can provide added value in social networks to generate trust, build long-term relationships and strengthen their competitive advantage.
{"title":"The Strategic Transfer of Intangible Assets via Twitter by Spanish Listed Companies in Times of Crisis","authors":"Celia Rangel-Pérez, Susana Miquel-Segarra, Daniela Musico-Nombella","doi":"10.21018/rjcpr.2022.2.341","DOIUrl":"https://doi.org/10.21018/rjcpr.2022.2.341","url":null,"abstract":"In times of crisis such as the one we have experienced due to COVID-19, listed companies have enhanced the communication of their intangible assets. Thus, the aim of this research is to study how listed companies in Spain have used one of the most popular social channels, such as Twitter, to transfer their intangible assets to their stakeholders. To this end, the communication of IBEX35 companies in Spain with a verified corporate profile on Twitter has been studied during the first phase of the COVID-19 pandemic. Among the main results, it should be noted that the transfer of intangible assets has been based on a strategy where providing added value was the connecting axis of the communication actions implemented and the content provided on Twitter. Hence, this work demonstrates that companies can provide added value in social networks to generate trust, build long-term relationships and strengthen their competitive advantage.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85787580","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-01DOI: 10.21018/rjcpr.2022.1.338
Dan Sultănescu
The Covid-19 infodemic has brought forth an intensification of disinformation and conspiracy narratives, especially in the online environment. Beside the public health implications, the geopolitical aspect is also relevant, since Romania, a member of the EU and NATO, has constantly been under pressure from a multitude of propaganda attempts meant to undermine people’s trust in the West. The main goal of this paper is to explore the type of online information that the Romanian public is exposed to regarding NATO, an institutional actor representative for the Western model, specifically to assess the main communicators, content, and patterns of information dissemination. A dataset of Facebook mentions was created and filtered (n=9705) and visual network analysis was employed to build a NATO issue network. The main clusters of this network were analyzed to reveal that the two largest communities are structured according to a political cleavage, while an anti-Western media actor, Sputnik, controls a separate cluster, but its content infiltrates several others. Qualitative content analysis on a relevance sample of the most frequently distributed content was employed to evaluate both attitudes toward NATO (negative stances were identified in several analyzed documents) and the occurrence of conspiracy narratives (also a significant presence).
{"title":"War of the Words. The Online Conversation about NATO in Romania: Communicators, Content, Communities","authors":"Dan Sultănescu","doi":"10.21018/rjcpr.2022.1.338","DOIUrl":"https://doi.org/10.21018/rjcpr.2022.1.338","url":null,"abstract":"The Covid-19 infodemic has brought forth an intensification of disinformation and conspiracy narratives, especially in the online environment. Beside the public health implications, the geopolitical aspect is also relevant, since Romania, a member of the EU and NATO, has constantly been under pressure from a multitude of propaganda attempts meant to undermine people’s trust in the West. The main goal of this paper is to explore the type of online information that the Romanian public is exposed to regarding NATO, an institutional actor representative for the Western model, specifically to assess the main communicators, content, and patterns of information dissemination. A dataset of Facebook mentions was created and filtered (n=9705) and visual network analysis was employed to build a NATO issue network. The main clusters of this network were analyzed to reveal that the two largest communities are structured according to a political cleavage, while an anti-Western media actor, Sputnik, controls a separate cluster, but its content infiltrates several others. Qualitative content analysis on a relevance sample of the most frequently distributed content was employed to evaluate both attitudes toward NATO (negative stances were identified in several analyzed documents) and the occurrence of conspiracy narratives (also a significant presence).","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2022-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88339518","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-01DOI: 10.21018/rjcpr.2022.1.340
Gabriela Guiu
At a time when the line between facts and fake news has become increasingly difficult to identify, there is a need for a proper conceptualization of both the phenomenon and its implications so that policy makers can articulate effective strategies to reduce the effects of misinformation. In this unstable and turbulent context, the collective volume The Psychology of Fake News. Accepting, Sharing, and Correcting Misinformation, coordinated by Rainer Greifeneder, Mariela E. Jaffé, Eryn J. Newman and Norbert Schwarz, and published last year by the prestigious Routledge Taylor & Francis Group publisher, makes a valuable contribution to a better understanding of this social phenomenon and its functional mechanisms.
在事实和假新闻之间的界限越来越难以识别的时候，有必要对这一现象及其影响进行适当的概念化，以便政策制定者能够阐明有效的策略，以减少错误信息的影响。在这种不稳定和动荡的背景下，集体卷假新闻的心理学。《接受、分享和纠正错误信息》一书由Rainer Greifeneder、Mariela E. jaff、Eryn J. Newman和Norbert Schwarz合著，去年由著名的劳特利奇泰勒和弗朗西斯集团出版社出版，为更好地理解这一社会现象及其功能机制做出了宝贵的贡献。
{"title":"Book review of 'The Psychology of Fake News. Accepting, Sharing, and Correcting Misinformation'","authors":"Gabriela Guiu","doi":"10.21018/rjcpr.2022.1.340","DOIUrl":"https://doi.org/10.21018/rjcpr.2022.1.340","url":null,"abstract":"At a time when the line between facts and fake news has become increasingly difficult to identify, there is a need for a proper conceptualization of both the phenomenon and its implications so that policy makers can articulate effective strategies to reduce the effects of misinformation. In this unstable and turbulent context, the collective volume The Psychology of Fake News. Accepting, Sharing, and Correcting Misinformation, coordinated by Rainer Greifeneder, Mariela E. Jaffé, Eryn J. Newman and Norbert Schwarz, and published last year by the prestigious Routledge Taylor & Francis Group publisher, makes a valuable contribution to a better understanding of this social phenomenon and its functional mechanisms.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2022-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91197128","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-01DOI: 10.21018/rjcpr.2022.1.335
Mande Ande Mande, Lambe Kayode Mustapha, Bahiyah Omar, M. Mustapha, Ismail Sheikh Yusuf Ahmed
This study examines the influence of social media content preferences on political participation in Nigeria’s relatively nascent democracy. Due to mixed conclusions on the influence of news and entertainment preferences on political participation, we sampled 434 youths aged 18-35 in a Nigerian northern state, to investigate the differential influence of diverse social media content consumption on political participation. Incorporating the moderating and mediating influences of political efficacy and incidental news exposure, findings confirm that news and entertainment preferences are positive, significant predictors of political participation among respondents. While political efficacy moderated the influence of news preference on political participation, incidental news exposure did not mediate the influence of entertainment preference on political participation. We recommend further investigation into the influence of content preferences on political participation among Nigerian youths who constitute considerable members of the nation’s electorate.
{"title":"Social Media Content Preferences and Political Participation among Nigerian Youths","authors":"Mande Ande Mande, Lambe Kayode Mustapha, Bahiyah Omar, M. Mustapha, Ismail Sheikh Yusuf Ahmed","doi":"10.21018/rjcpr.2022.1.335","DOIUrl":"https://doi.org/10.21018/rjcpr.2022.1.335","url":null,"abstract":"This study examines the influence of social media content preferences on political participation in Nigeria’s relatively nascent democracy. Due to mixed conclusions on the influence of news and entertainment preferences on political participation, we sampled 434 youths aged 18-35 in a Nigerian northern state, to investigate the differential influence of diverse social media content consumption on political participation. Incorporating the moderating and mediating influences of political efficacy and incidental news exposure, findings confirm that news and entertainment preferences are positive, significant predictors of political participation among respondents. While political efficacy moderated the influence of news preference on political participation, incidental news exposure did not mediate the influence of entertainment preference on political participation. We recommend further investigation into the influence of content preferences on political participation among Nigerian youths who constitute considerable members of the nation’s electorate.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2022-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89741568","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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