Pub Date : 2019-07-01DOI: 10.21018/rjcpr.2019.2.275
M. Elareshi, Ayman Bajnaid
Public relations in Libya is very much a new phenomenon, even compared with other Arab countries, although there are PR practices growing in tandem with some large local businesses and organisations. Based on the assumption that PR continues to play a vital role in communities and businesses, it is important to reconsider and evaluate its practices regularly, especially in terms of teaching and skills (including its curriculum). This study explores the quality of the educational PR curriculum, training and taught courses in Libyan universities by focusing on the perceptions of Libyan PR’s academic professionals and senior PR students, covering roughly more than a quarter-century of teaching at undergraduate and postgraduate levels. It examines how university PR students are taught, what strategies and modules are applied and how professionals and students evaluate the PR curriculum and their practical advantages. Based on a survey (N=367) and interview (N=15) approach, the overall findings revealed that the PR curriculum needed to be updated and that PR should be recognised as a practical, not a theoretical, subject and should have its own union helping to provide more training programmes in an updated setting.
{"title":"Libyan PR Participants’ Perceptions of and Motivations for Studying PR in Libya","authors":"M. Elareshi, Ayman Bajnaid","doi":"10.21018/rjcpr.2019.2.275","DOIUrl":"https://doi.org/10.21018/rjcpr.2019.2.275","url":null,"abstract":"Public relations in Libya is very much a new phenomenon, even compared with other Arab countries, although there are PR practices growing in tandem with some large local businesses and organisations. Based on the assumption that PR continues to play a vital role in communities and businesses, it is important to reconsider and evaluate its practices regularly, especially in terms of teaching and skills (including its curriculum). This study explores the quality of the educational PR curriculum, training and taught courses in Libyan universities by focusing on the perceptions of Libyan PR’s academic professionals and senior PR students, covering roughly more than a quarter-century of teaching at undergraduate and postgraduate levels. It examines how university PR students are taught, what strategies and modules are applied and how professionals and students evaluate the PR curriculum and their practical advantages. Based on a survey (N=367) and interview (N=15) approach, the overall findings revealed that the PR curriculum needed to be updated and that PR should be recognised as a practical, not a theoretical, subject and should have its own union helping to provide more training programmes in an updated setting.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":"s3-47 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90840666","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-07-01DOI: 10.21018/rjcpr.2019.2.276
Alexandru-Cristian Dumitrache
In a continually changing global political environment, fake news has become a widely debated topic by both researchers and ordinary people. Despite the relevance and the diversity of approaches, few studies have focused on the typology of fake news in specialised scientific literature, while proper assessment methods and detection techniques are not well-established yet. This paper addresses the complex concept of fake news, presenting its significance and highlighting its different types, from propaganda to news satire; the moderators of the fake news effects and the ways to counter disinformation. This exploratory study reveals that solutions to combat the phenomenon exist, but they focus more on effects rather than on causes, leaving space open for further research.
{"title":"Shades of Fake News: Manifestation, Effects and Ways to Combat False Information","authors":"Alexandru-Cristian Dumitrache","doi":"10.21018/rjcpr.2019.2.276","DOIUrl":"https://doi.org/10.21018/rjcpr.2019.2.276","url":null,"abstract":"In a continually changing global political environment, fake news has become a widely debated topic by both researchers and ordinary people. Despite the relevance and the diversity of approaches, few studies have focused on the typology of fake news in specialised scientific literature, while proper assessment methods and detection techniques are not well-established yet. This paper addresses the complex concept of fake news, presenting its significance and highlighting its different types, from propaganda to news satire; the moderators of the fake news effects and the ways to counter disinformation. This exploratory study reveals that solutions to combat the phenomenon exist, but they focus more on effects rather than on causes, leaving space open for further research.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":"43 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84950998","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-07-01DOI: 10.21018/rjcpr.2019.2.277
Elena NEGREA-BUSUIOC
“Fake news is neither fake, nor news” – Alina Bârgăoanu bluntly states in her latest book focusing on the overhyped phenomena of fake news and disinformation. An awful lot of public discussion and publications, both academic and popular literature, have been generated, during the last five years or so, by the fake news mania worldwide. However, significantly fewer efforts have been made to dissect and clarify the nature and, more importantly, the political, social and even psychological implications of fake news and disinformation exponentially increased spread.
{"title":"Review of #FAKENEWS. Noua cursã a înarmãrii [#FAKENEWS. The new arms race] by Alina Bârgăoanu","authors":"Elena NEGREA-BUSUIOC","doi":"10.21018/rjcpr.2019.2.277","DOIUrl":"https://doi.org/10.21018/rjcpr.2019.2.277","url":null,"abstract":"“Fake news is neither fake, nor news” – Alina Bârgăoanu bluntly states in her latest book focusing on the overhyped phenomena of fake news and disinformation. An awful lot of public discussion and publications, both academic and popular literature, have been generated, during the last five years or so, by the fake news mania worldwide. However, significantly fewer efforts have been made to dissect and clarify the nature and, more importantly, the political, social and even psychological implications of fake news and disinformation exponentially increased spread.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":"38 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81664693","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-04-01DOI: 10.21018/RJCPR.2019.1.271
Raluca Iacob
In 2018, the anthropological literature on economics was enriched by the publication of a book that argues for building communication bridges between financial experts and the public. It identifies the main blind spots on both sides, discusses the need to substantiate a new narrative legitimacy for central banks, and gives experts in these prominent institutions a rigorous call to action for a more effective communication. Annelis Riles’s Financial Citizenship is the outcome of more than 20 years of research on central banking culture and the social ties between financial regulators and the other financial market participants. The book complements analysis with thorough fieldwork, and one of its strengths is access to sources in the relevant institutions.
{"title":"Review of \"Financial Citizenship. Experts, Publics & the Politics of Central Banking\", by Annelise Riles","authors":"Raluca Iacob","doi":"10.21018/RJCPR.2019.1.271","DOIUrl":"https://doi.org/10.21018/RJCPR.2019.1.271","url":null,"abstract":"In 2018, the anthropological literature on economics was enriched by the publication of a book that argues for building communication bridges between financial experts and the public. It identifies the main blind spots on both sides, discusses the need to substantiate a new narrative legitimacy for central banks, and gives experts in these prominent institutions a rigorous call to action for a more effective communication. Annelis Riles’s Financial Citizenship is the outcome of more than 20 years of research on central banking culture and the social ties between financial regulators and the other financial market participants. The book complements analysis with thorough fieldwork, and one of its strengths is access to sources in the relevant institutions.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":"881 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76995913","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-04-01DOI: 10.21018/RJCPR.2019.1.270
Griselda Zárate, O. Estrada
The 2016 US elections offer the opportunity for interpretation within a continuum of semiotic processes. This is particularly acute in regards to previous events, such as the visit in August 31, 2016 of US president candidate Donald Trump to Mexico. This paper aims to approach this political event as a cultural text containing several subtexts with diverse layers of meaning production: the mentioned visit as a candidate; Mexican president Peña Nieto’s dismissal of secretary Videgaray; Candidate Trump’s rally in Phoenix, Arizona, USA. Drawing from Lotman’s ideas, special attention is given in this semiotic process to the inflection point where the paths of history cross and become unpredictable (1999; 2013; 2000). Also, it incorporates this theorist views about the concept of text and semiosphere (1996), in particular as container of collective cultural memory, and meaning production, as well as a point of view from a gender perspective. The analysis includes rhetorical devices, such as ad populum and ad hominem arguments, metaphors, as well as pragmatic strategies, such as intensifiers and attenuators to appeal to audience emotions, which make evident a populist right wing ideology embedded in political discourse.
{"title":"A Swirl of Semiosis of Communication in Media and Political Discourse","authors":"Griselda Zárate, O. Estrada","doi":"10.21018/RJCPR.2019.1.270","DOIUrl":"https://doi.org/10.21018/RJCPR.2019.1.270","url":null,"abstract":"The 2016 US elections offer the opportunity for interpretation within a continuum of semiotic processes. This is particularly acute in regards to previous events, such as the visit in August 31, 2016 of US president candidate Donald Trump to Mexico. This paper aims to approach this political event as a cultural text containing several subtexts with diverse layers of meaning production: the mentioned visit as a candidate; Mexican president Peña Nieto’s dismissal of secretary Videgaray; Candidate Trump’s rally in Phoenix, Arizona, USA. Drawing from Lotman’s ideas, special attention is given in this semiotic process to the inflection point where the paths of history cross and become unpredictable (1999; 2013; 2000). Also, it incorporates this theorist views about the concept of text and semiosphere (1996), in particular as container of collective cultural memory, and meaning production, as well as a point of view from a gender perspective. The analysis includes rhetorical devices, such as ad populum and ad hominem arguments, metaphors, as well as pragmatic strategies, such as intensifiers and attenuators to appeal to audience emotions, which make evident a populist right wing ideology embedded in political discourse.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":"143 3 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77240428","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-04-01DOI: 10.21018/RJCPR.2019.1.272
D. Balaban
In a society based on sharing economy and personalized services, the book The Platform Society. Public Values in a Connective World is focused on a relevant contemporary issue, that of the platform-driven change of society. The book offers a comprehensive view of a connected world (p.2) where several areas of society are subject to change. By using techniques that enable connectedness and supported by a participatory culture, platforms contribute to the development of a society that is less dependent on legacy institutions. The central issue addressed in this book is how public values and sectorial activities are shaped by platforms nowadays. According to the authors, the accountability for a balanced platform society is held by three major categories of actors: corporations, governments, and the civil society.
{"title":"Review of \"The Platform Society. Public Values in a Connective World\", by José van Dijck, Thomas Poell, and Martijn de Waal","authors":"D. Balaban","doi":"10.21018/RJCPR.2019.1.272","DOIUrl":"https://doi.org/10.21018/RJCPR.2019.1.272","url":null,"abstract":"In a society based on sharing economy and personalized services, the book The Platform Society. Public Values in a Connective World is focused on a relevant contemporary issue, that of the platform-driven change of society. The book offers a comprehensive view of a connected world (p.2) where several areas of society are subject to change. By using techniques that enable connectedness and supported by a participatory culture, platforms contribute to the development of a society that is less dependent on legacy institutions. The central issue addressed in this book is how public values and sectorial activities are shaped by platforms nowadays. According to the authors, the accountability for a balanced platform society is held by three major categories of actors: corporations, governments, and the civil society.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":"5 3","pages":""},"PeriodicalIF":0.6,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72610659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-04-01DOI: 10.21018/RJCPR.2019.1.268
Ludvík Eger, Dana Egerová, Miroslav Krystoň
Nowadays It is essential for universities and faculties to interact on-line with their potential applicants, current students as well as other stakeholders. In recent years, social media such as Facebook has provided higher education institutions with new means of communication with their target groups. The purpose of this study is to explore the use of the most popular social network Facebook by selected faculties in the Czech Republic and Slovakia and to provide a set of practical benchmarks on successful communication with public. To answer presented research questions, a convergent parallel mixed-methods research design was used. Firstly, a focus group investigation was put forward to clarify what communication channels are generally used by applicants and students when searching and sharing information about faculties. Secondly, a quantitative data analysis, based on data mining using tools such as Power BI and Netvizz, was presented. Data for year 2017 obtained from sixteen Facebook profiles of selected faculties were used. The findings provide evidence on the use of Facebook by an institution – customer communication by the faculties. Furthermore, they reveal that different message features generated different customer behaviour. The study contributes to a better understanding of marketing-related activities on social media in higher education.
{"title":"Facebook and Public Relations in Higher Education","authors":"Ludvík Eger, Dana Egerová, Miroslav Krystoň","doi":"10.21018/RJCPR.2019.1.268","DOIUrl":"https://doi.org/10.21018/RJCPR.2019.1.268","url":null,"abstract":"Nowadays It is essential for universities and faculties to interact on-line with their potential applicants, current students as well as other stakeholders. In recent years, social media such as Facebook has provided higher education institutions with new means of communication with their target groups. The purpose of this study is to explore the use of the most popular social network Facebook by selected faculties in the Czech Republic and Slovakia and to provide a set of practical benchmarks on successful communication with public. To answer presented research questions, a convergent parallel mixed-methods research design was used. Firstly, a focus group investigation was put forward to clarify what communication channels are generally used by applicants and students when searching and sharing information about faculties. Secondly, a quantitative data analysis, based on data mining using tools such as Power BI and Netvizz, was presented. Data for year 2017 obtained from sixteen Facebook profiles of selected faculties were used. The findings provide evidence on the use of Facebook by an institution – customer communication by the faculties. Furthermore, they reveal that different message features generated different customer behaviour. The study contributes to a better understanding of marketing-related activities on social media in higher education.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":"601 15","pages":""},"PeriodicalIF":0.6,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72559733","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-04-01DOI: 10.21018/RJCPR.2019.1.269
D. Balaban, Maria Mustățea
The present research addresses the issue of source credibility of social media influencers from the perspective of users. Social media influencers are defined as online personalities with a large number of followers, across one or several social media platforms. They have a complex role, being content creators, online opinion leaders, and even entrepreneurs. Influencer marketing is becoming a more and more relevant component of current advertising campaigns worldwide. A consistent body of literature has underlined the importance of source credibility for the effectiveness of advertising. Recent researches on Source Credibility Theory (Teng et al, 2014; Djafarova & Rushworth, 2016; Munnukka et al 2016; Lou &Yuan, 2018) have stressed the influence of trustworthiness, expertise, similarity and attractiveness as elements of source credibility on perceived trust in influencer marketing. In order to gain better insights, we chose to conduct qualitative research that can allow us an in-depth perspective on the phenomenon of source credibility in influencer marketing. We carried out four group discussions in Germany and five in Romania. We explored the differences and similarities regarding the users’ perception of the perceived credibility of social media influencers.
本研究从用户的角度探讨了社交媒体影响者的来源可信度问题。社交媒体网红被定义为在一个或多个社交媒体平台上拥有大量粉丝的在线人物。他们扮演着复杂的角色，既是内容创造者，又是在线意见领袖，甚至是企业家。网红营销正在成为当前全球广告活动中越来越重要的组成部分。大量文献都强调了广告来源可信度对广告效果的重要性。信息源可信度理论研究进展(Teng et al .， 2014;贾法罗娃&拉什沃斯，2016;Munnukka et al . 2016;Lou &Yuan, 2018)强调了可信度、专业知识、相似性和吸引力作为来源可信度要素对网红营销中感知信任的影响。为了获得更好的见解，我们选择进行定性研究，这可以让我们深入了解网红营销中的来源可信度现象。我们在德国进行了四次小组讨论，在罗马尼亚进行了五次小组讨论。我们探讨了用户对社交媒体影响者感知可信度的感知差异和相似之处。
{"title":"Users’ Perspective on the Credibility of Social Media Influencers in Romania and Germany","authors":"D. Balaban, Maria Mustățea","doi":"10.21018/RJCPR.2019.1.269","DOIUrl":"https://doi.org/10.21018/RJCPR.2019.1.269","url":null,"abstract":"The present research addresses the issue of source credibility of social media influencers from the perspective of users. Social media influencers are defined as online personalities with a large number of followers, across one or several social media platforms. They have a complex role, being content creators, online opinion leaders, and even entrepreneurs. Influencer marketing is becoming a more and more relevant component of current advertising campaigns worldwide. A consistent body of literature has underlined the importance of source credibility for the effectiveness of advertising. Recent researches on Source Credibility Theory (Teng et al, 2014; Djafarova & Rushworth, 2016; Munnukka et al 2016; Lou &Yuan, 2018) have stressed the influence of trustworthiness, expertise, similarity and attractiveness as elements of source credibility on perceived trust in influencer marketing. In order to gain better insights, we chose to conduct qualitative research that can allow us an in-depth perspective on the phenomenon of source credibility in influencer marketing. We carried out four group discussions in Germany and five in Romania. We explored the differences and similarities regarding the users’ perception of the perceived credibility of social media influencers.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":"145 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80508742","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-01DOI: 10.21018/RJCPR.2018.3.266
K. Tahat
The main purpose of this study is to test the proposed marketing model in news production by applying it to the contentofanon-Western news organization as well as to explore the degree to which this proposed model predicts the type of media content patterns. Content analysis was used on the English (AJE) and the Arabic (AJA) versions of Al Jazeera news websites from January 1, 2014 to April 30, 2014. A systematic random sample of 358 stories from AJA news stories was selected, and the same sampling procedure yielded 234 stories constituting the AJE sample. The findings of the study revealed that Al Jazeera reflects marketing values at a moderate level (5.93 out of 11) at the marketing model. At individual level of each news website, AJE scores higher on marketing measures than AJA. AJA reflects the marketing values at the end top of the low level (3.85 out of 11), and AJE reflects the marketing values in the middle of the moderate level (5.87 out of 11). The chi square test shows that there are statistically significant differences.
{"title":"The Marketing Values in News Production","authors":"K. Tahat","doi":"10.21018/RJCPR.2018.3.266","DOIUrl":"https://doi.org/10.21018/RJCPR.2018.3.266","url":null,"abstract":"The main purpose of this study is to test the proposed marketing model in news production by applying it to the contentofanon-Western news organization as well as to explore the degree to which this proposed model predicts the type of media content patterns. Content analysis was used on the English (AJE) and the Arabic (AJA) versions of Al Jazeera news websites from January 1, 2014 to April 30, 2014. A systematic random sample of 358 stories from AJA news stories was selected, and the same sampling procedure yielded 234 stories constituting the AJE sample. The findings of the study revealed that Al Jazeera reflects marketing values at a moderate level (5.93 out of 11) at the marketing model. At individual level of each news website, AJE scores higher on marketing measures than AJA. AJA reflects the marketing values at the end top of the low level (3.85 out of 11), and AJE reflects the marketing values in the middle of the moderate level (5.87 out of 11). The chi square test shows that there are statistically significant differences.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":"26 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87047028","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-01DOI: 10.21018/RJCPR.2018.3.263
M. Antoniou
The present study explores, from a contrastive point of view, the conditions that rule the political discourse in terms of linguistic politeness. By contrasting the data (examples drawn from press titles, mainly the French journal Le Monde Diplomatique and its’ translations into Greek), we will be able to discover the underlying operations and constraints that regulate the use of such markers and to reach conclusions about the existence or not of symmetrical uses of our two languages. The theoretical framework followed is that of Brown and Levinson and the one of the Theory of Enunciation. In the case of press titles translation, despite the possibility of using symmetrical structures in source text as well as in target text, different structures are mostly preferred. This discrepancy leads to hypothesis about different linguistic attitudes of each linguistic community reflected explicitly by the use of different syntactic/lexical markers. It is this awareness that enabled Brown and Levinson (1987: 248) to consider cross-cultural variation and recognise that some societies may be oriented towards one or the other type of politeness (i.e. negative or positive)», formulating the so called cultural ethos of each linguistic community.
本研究从对比的角度探讨了在语言礼貌方面统治政治话语的条件。通过对比数据(取自报刊标题的例子，主要是法语杂志《Le Monde Diplomatique》及其希腊语翻译)，我们将能够发现规范这些标记使用的潜在操作和约束，并得出关于我们两种语言是否存在对称使用的结论。所遵循的理论框架是Brown和Levinson的理论框架和表述理论框架。在新闻标题翻译中，尽管在原文和译文中都有使用对称结构的可能性，但大多倾向于使用不同的结构。这一差异导致了关于不同语言群体的不同语言态度的假设，这种不同的语言态度通过使用不同的句法/词汇标记来明确地反映出来。正是这种意识使Brown和Levinson(1987: 248)能够考虑跨文化差异，并认识到一些社会可能倾向于一种或另一种类型的礼貌(即消极或积极)，从而形成了每个语言社区的所谓文化气质。
{"title":"Cultural Ethos Constructed in Press Titles and Their Translation","authors":"M. Antoniou","doi":"10.21018/RJCPR.2018.3.263","DOIUrl":"https://doi.org/10.21018/RJCPR.2018.3.263","url":null,"abstract":"The present study explores, from a contrastive point of view, the conditions that rule the political discourse in terms of linguistic politeness. By contrasting the data (examples drawn from press titles, mainly the French journal Le Monde Diplomatique and its’ translations into Greek), we will be able to discover the underlying operations and constraints that regulate the use of such markers and to reach conclusions about the existence or not of symmetrical uses of our two languages. The theoretical framework followed is that of Brown and Levinson and the one of the Theory of Enunciation. \u0000In the case of press titles translation, despite the possibility of using symmetrical structures in source text as well as in target text, different structures are mostly preferred. This discrepancy leads to hypothesis about different linguistic attitudes of each linguistic community reflected explicitly by the use of different syntactic/lexical markers. It is this awareness that enabled Brown and Levinson (1987: 248) to consider cross-cultural variation and recognise that some societies may be oriented towards one or the other type of politeness (i.e. negative or positive)», formulating the so called cultural ethos of each linguistic community.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":"1 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84610182","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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