首页 > 最新文献

Romanian Journal of Communication and Public Relations最新文献

英文 中文
Facebook and Public Relations in Higher Education Facebook与高等教育中的公共关系
IF 0.6 Q3 Social Sciences Pub Date : 2019-04-01 DOI: 10.21018/RJCPR.2019.1.268
Ludvík Eger, Dana Egerová, Miroslav Krystoň
Nowadays It is essential for universities and faculties to interact on-line with their potential applicants, current students as well as other stakeholders. In recent years, social media such as Facebook has provided higher education institutions with new means of communication with their target groups. The purpose of this study is to explore the use of the most popular social network Facebook by selected faculties in the Czech Republic and Slovakia and to provide a set of practical benchmarks on successful communication with public. To answer presented research questions, a convergent parallel mixed-methods research design was used. Firstly, a focus group investigation was put forward to clarify what communication channels are generally used by applicants and students when searching and sharing information about faculties. Secondly, a quantitative data analysis, based on data mining using tools such as Power BI and Netvizz, was presented. Data for year 2017 obtained from sixteen Facebook profiles of selected faculties were used. The findings provide evidence on the use of Facebook by an institution – customer communication by the faculties. Furthermore, they reveal that different message features generated different customer behaviour. The study contributes to a better understanding of marketing-related activities on social media in higher education.
如今,大学和学院与潜在的申请人、在校生以及其他利益相关者进行在线互动是至关重要的。近年来,Facebook等社交媒体为高等教育机构提供了与目标群体沟通的新手段。本研究的目的是探索捷克共和国和斯洛伐克选定的学院对最流行的社交网络Facebook的使用情况,并提供一套成功与公众沟通的实用基准。为了回答提出的研究问题,采用了收敛并行混合方法研究设计。首先,提出了焦点小组调查,以明确申请人和学生在搜索和分享学院信息时通常使用哪些沟通渠道。其次,介绍了基于Power BI和Netvizz等数据挖掘工具的定量数据分析。2017年的数据来自16个选定院系的Facebook个人资料。这一发现为机构使用Facebook提供了证据——院系与客户的沟通。此外,他们还揭示了不同的信息特征产生不同的客户行为。该研究有助于更好地理解高等教育中社交媒体上的营销相关活动。
{"title":"Facebook and Public Relations in Higher Education","authors":"Ludvík Eger, Dana Egerová, Miroslav Krystoň","doi":"10.21018/RJCPR.2019.1.268","DOIUrl":"https://doi.org/10.21018/RJCPR.2019.1.268","url":null,"abstract":"Nowadays It is essential for universities and faculties to interact on-line with their potential applicants, current students as well as other stakeholders. In recent years, social media such as Facebook has provided higher education institutions with new means of communication with their target groups. The purpose of this study is to explore the use of the most popular social network Facebook by selected faculties in the Czech Republic and Slovakia and to provide a set of practical benchmarks on successful communication with public. To answer presented research questions, a convergent parallel mixed-methods research design was used. Firstly, a focus group investigation was put forward to clarify what communication channels are generally used by applicants and students when searching and sharing information about faculties. Secondly, a quantitative data analysis, based on data mining using tools such as Power BI and Netvizz, was presented. Data for year 2017 obtained from sixteen Facebook profiles of selected faculties were used. The findings provide evidence on the use of Facebook by an institution – customer communication by the faculties. Furthermore, they reveal that different message features generated different customer behaviour. The study contributes to a better understanding of marketing-related activities on social media in higher education.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72559733","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
Users’ Perspective on the Credibility of Social Media Influencers in Romania and Germany 罗马尼亚和德国用户对社交媒体影响者可信度的看法
IF 0.6 Q3 Social Sciences Pub Date : 2019-04-01 DOI: 10.21018/RJCPR.2019.1.269
D. Balaban, Maria Mustățea
The present research addresses the issue of source credibility of social media influencers from the perspective of users. Social media influencers are defined as online personalities with a large number of followers, across one or several social media platforms. They have a complex role, being content creators, online opinion leaders, and even entrepreneurs. Influencer marketing is becoming a more and more relevant component of current advertising campaigns worldwide. A consistent body of literature has underlined the importance of source credibility for the effectiveness of advertising. Recent researches on Source Credibility Theory (Teng et al, 2014; Djafarova & Rushworth, 2016; Munnukka et al 2016; Lou &Yuan, 2018) have stressed the influence of trustworthiness, expertise, similarity and attractiveness as elements of source credibility on perceived trust in influencer marketing. In order to gain better insights, we chose to conduct qualitative research that can allow us an in-depth perspective on the phenomenon of source credibility in influencer marketing. We carried out four group discussions in Germany and five in Romania. We explored the differences and similarities regarding the users’ perception of the perceived credibility of social media influencers.
本研究从用户的角度探讨了社交媒体影响者的来源可信度问题。社交媒体网红被定义为在一个或多个社交媒体平台上拥有大量粉丝的在线人物。他们扮演着复杂的角色,既是内容创造者,又是在线意见领袖,甚至是企业家。网红营销正在成为当前全球广告活动中越来越重要的组成部分。大量文献都强调了广告来源可信度对广告效果的重要性。信息源可信度理论研究进展(Teng et al ., 2014;贾法罗娃&拉什沃斯,2016;Munnukka et al . 2016;Lou &Yuan, 2018)强调了可信度、专业知识、相似性和吸引力作为来源可信度要素对网红营销中感知信任的影响。为了获得更好的见解,我们选择进行定性研究,这可以让我们深入了解网红营销中的来源可信度现象。我们在德国进行了四次小组讨论,在罗马尼亚进行了五次小组讨论。我们探讨了用户对社交媒体影响者感知可信度的感知差异和相似之处。
{"title":"Users’ Perspective on the Credibility of Social Media Influencers in Romania and Germany","authors":"D. Balaban, Maria Mustățea","doi":"10.21018/RJCPR.2019.1.269","DOIUrl":"https://doi.org/10.21018/RJCPR.2019.1.269","url":null,"abstract":"The present research addresses the issue of source credibility of social media influencers from the perspective of users. Social media influencers are defined as online personalities with a large number of followers, across one or several social media platforms. They have a complex role, being content creators, online opinion leaders, and even entrepreneurs. Influencer marketing is becoming a more and more relevant component of current advertising campaigns worldwide. A consistent body of literature has underlined the importance of source credibility for the effectiveness of advertising. Recent researches on Source Credibility Theory (Teng et al, 2014; Djafarova & Rushworth, 2016; Munnukka et al 2016; Lou &Yuan, 2018) have stressed the influence of trustworthiness, expertise, similarity and attractiveness as elements of source credibility on perceived trust in influencer marketing. In order to gain better insights, we chose to conduct qualitative research that can allow us an in-depth perspective on the phenomenon of source credibility in influencer marketing. We carried out four group discussions in Germany and five in Romania. We explored the differences and similarities regarding the users’ perception of the perceived credibility of social media influencers.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80508742","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 55
The Marketing Values in News Production 新闻生产中的营销价值
IF 0.6 Q3 Social Sciences Pub Date : 2018-12-01 DOI: 10.21018/RJCPR.2018.3.266
K. Tahat
The main purpose of this study is to test the proposed marketing model in news production by applying it to the contentofanon-Western news organization as well as to explore the degree to which this proposed model predicts the type of media content patterns. Content analysis was used on the English (AJE) and the Arabic (AJA) versions of Al Jazeera news websites from January 1, 2014 to April 30, 2014. A systematic random sample of 358 stories from AJA news stories was selected, and the same sampling procedure yielded 234 stories constituting the AJE sample. The findings of the study revealed that Al Jazeera reflects marketing values at a moderate level (5.93 out of 11) at the marketing model. At individual level of each news website, AJE scores higher on marketing measures than AJA. AJA reflects the marketing values at the end top of the low level (3.85 out of 11), and AJE reflects the marketing values in the middle of the moderate level (5.87 out of 11). The chi square test shows that there are statistically significant differences.
本研究的主要目的是通过将所提出的营销模型应用于非西方新闻机构的内容来检验新闻生产中的营销模型,并探索所提出的模型在多大程度上预测媒体内容模式的类型。对2014年1月1日至2014年4月30日半岛电视台新闻网站的英文(AJE)和阿拉伯语(AJA)版本进行了内容分析。从AJA新闻故事中系统随机抽取358个故事,同样的抽样程序产生234个故事构成AJE样本。研究结果显示,在营销模式上,半岛电视台反映的营销价值处于中等水平(5.93分,满分11分)。在每个新闻网站的个体层面上,AJE的营销措施得分高于AJA。AJA反映了低水平顶端的营销价值(3.85 / 11),AJE反映了中等水平中间的营销价值(5.87 / 11)。卡方检验显示有统计学上显著的差异。
{"title":"The Marketing Values in News Production","authors":"K. Tahat","doi":"10.21018/RJCPR.2018.3.266","DOIUrl":"https://doi.org/10.21018/RJCPR.2018.3.266","url":null,"abstract":"The main purpose of this study is to test the proposed marketing model in news production by applying it to the contentofanon-Western news organization as well as to explore the degree to which this proposed model predicts the type of media content patterns. Content analysis was used on the English (AJE) and the Arabic (AJA) versions of Al Jazeera news websites from January 1, 2014 to April 30, 2014. A systematic random sample of 358 stories from AJA news stories was selected, and the same sampling procedure yielded 234 stories constituting the AJE sample. The findings of the study revealed that Al Jazeera reflects marketing values at a moderate level (5.93 out of 11) at the marketing model. At individual level of each news website, AJE scores higher on marketing measures than AJA. AJA reflects the marketing values at the end top of the low level (3.85 out of 11), and AJE reflects the marketing values in the middle of the moderate level (5.87 out of 11). The chi square test shows that there are statistically significant differences.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87047028","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Cultural Ethos Constructed in Press Titles and Their Translation 报刊标题的文化气质建构及其翻译
IF 0.6 Q3 Social Sciences Pub Date : 2018-12-01 DOI: 10.21018/RJCPR.2018.3.263
M. Antoniou
The present study explores, from a contrastive point of view, the conditions that rule the political discourse in terms of linguistic politeness. By contrasting the data (examples drawn from press titles, mainly the French journal Le Monde Diplomatique and its’ translations into Greek), we will be able to discover the underlying operations and constraints that regulate the use of such markers and to reach conclusions about the existence or not of symmetrical uses of our two languages. The theoretical framework followed is that of Brown and Levinson and the one of the Theory of Enunciation. In the case of press titles translation, despite the possibility of using symmetrical structures in source text as well as in target text, different structures are mostly preferred. This discrepancy leads to hypothesis about different linguistic attitudes of each linguistic community reflected explicitly by the use of different syntactic/lexical markers. It is this awareness that enabled Brown and Levinson (1987: 248) to consider cross-cultural variation and recognise that some societies may be oriented towards one or the other type of politeness (i.e. negative or positive)», formulating the so called cultural ethos of each linguistic community.
本研究从对比的角度探讨了在语言礼貌方面统治政治话语的条件。通过对比数据(取自报刊标题的例子,主要是法语杂志《Le Monde Diplomatique》及其希腊语翻译),我们将能够发现规范这些标记使用的潜在操作和约束,并得出关于我们两种语言是否存在对称使用的结论。所遵循的理论框架是Brown和Levinson的理论框架和表述理论框架。在新闻标题翻译中,尽管在原文和译文中都有使用对称结构的可能性,但大多倾向于使用不同的结构。这一差异导致了关于不同语言群体的不同语言态度的假设,这种不同的语言态度通过使用不同的句法/词汇标记来明确地反映出来。正是这种意识使Brown和Levinson(1987: 248)能够考虑跨文化差异,并认识到一些社会可能倾向于一种或另一种类型的礼貌(即消极或积极),从而形成了每个语言社区的所谓文化气质。
{"title":"Cultural Ethos Constructed in Press Titles and Their Translation","authors":"M. Antoniou","doi":"10.21018/RJCPR.2018.3.263","DOIUrl":"https://doi.org/10.21018/RJCPR.2018.3.263","url":null,"abstract":"The present study explores, from a contrastive point of view, the conditions that rule the political discourse in terms of linguistic politeness. By contrasting the data (examples drawn from press titles, mainly the French journal Le Monde Diplomatique and its’ translations into Greek), we will be able to discover the underlying operations and constraints that regulate the use of such markers and to reach conclusions about the existence or not of symmetrical uses of our two languages. The theoretical framework followed is that of Brown and Levinson and the one of the Theory of Enunciation. \u0000In the case of press titles translation, despite the possibility of using symmetrical structures in source text as well as in target text, different structures are mostly preferred. This discrepancy leads to hypothesis about different linguistic attitudes of each linguistic community reflected explicitly by the use of different syntactic/lexical markers. It is this awareness that enabled Brown and Levinson (1987: 248) to consider cross-cultural variation and recognise that some societies may be oriented towards one or the other type of politeness (i.e. negative or positive)», formulating the so called cultural ethos of each linguistic community.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84610182","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Ready for the Homeland 为祖国做好准备
IF 0.6 Q3 Social Sciences Pub Date : 2018-12-01 DOI: 10.21018/RJCPR.2018.3.264
Katarina Damčević, Filip Rodik
The article analyzes nationalistically motivated online hate speech on selected right-wing public Facebook pages in Croatia. The rise of historical revisionism and populism paved the way for the growing presence of hate speech, with the most salient example being the resurfacing of the World War II fascist salute Za dom spremni (“Ready for the Homeland”) across different communicative situations. We account for the online dynamic of Za dom spremni as well as for the most frequent expressions of xenophobia that accompany the salute by presenting data gathered between 2012 – 2017 using Facebook Graph API. From the total of 4.5 million postings published by readers, those containing Za dom spremni and its variations were filtered and followed by the frequency and prevalence of the accompanying notions. By relying on cultural semiotics, we highlight the socio-communicative functions of hate speech on two levels. Firstly, the notion of the semiosphere helps us illustrate how hate speech is used to reproduce the idea of Croatianness as the dominant self-description. Secondly, we examine how the dominant self-description maintains the boundary between us and the other by merging diverse textual fragments and how their perseverance depends on the communicative situations they enter online.
这篇文章分析了克罗地亚某些右翼公共Facebook页面上的民族主义仇恨言论。历史修正主义和民粹主义的兴起为仇恨言论的出现铺平了道路,最突出的例子是二战法西斯行礼Za dom spremni(“为祖国做好准备”)在不同的交际场合重新出现。我们通过使用Facebook Graph API提供2012年至2017年间收集的数据,解释了Za dom spremni的在线动态以及伴随敬礼的最常见的仇外情绪表达。从读者发布的总共450万篇帖子中,过滤掉那些包含Za dom spremni及其变体的帖子,然后是相关概念的频率和流行程度。通过文化符号学,我们在两个层面上强调了仇恨言论的社会交际功能。首先,符号圈的概念有助于我们说明仇恨言论如何被用来再现克罗地亚人的概念,作为主要的自我描述。其次,我们考察了占主导地位的自我描述如何通过融合不同的文本片段来维持我们与他者之间的边界,以及它们的持久性如何取决于它们进入网络的交际情境。
{"title":"Ready for the Homeland","authors":"Katarina Damčević, Filip Rodik","doi":"10.21018/RJCPR.2018.3.264","DOIUrl":"https://doi.org/10.21018/RJCPR.2018.3.264","url":null,"abstract":"The article analyzes nationalistically motivated online hate speech on selected right-wing public Facebook pages in Croatia. The rise of historical revisionism and populism paved the way for the growing presence of hate speech, with the most salient example being the resurfacing of the World War II fascist salute Za dom spremni (“Ready for the Homeland”) across different communicative situations. We account for the online dynamic of Za dom spremni as well as for the most frequent expressions of xenophobia that accompany the salute by presenting data gathered between 2012 – 2017 using Facebook Graph API. From the total of 4.5 million postings published by readers, those containing Za dom spremni and its variations were filtered and followed by the frequency and prevalence of the accompanying notions. By relying on cultural semiotics, we highlight the socio-communicative functions of hate speech on two levels. Firstly, the notion of the semiosphere helps us illustrate how hate speech is used to reproduce the idea of Croatianness as the dominant self-description. Secondly, we examine how the dominant self-description maintains the boundary between us and the other by merging diverse textual fragments and how their perseverance depends on the communicative situations they enter online.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89135091","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Semiosis in Communication: Differences and Similarities 交际中的符号学:异同
IF 0.6 Q3 Social Sciences Pub Date : 2018-12-01 DOI: 10.21018/rjcpr.2018.3.262
Nicolae-Sorin Drăgan
In a world of global communication, where everyone’s life depends increasingly on signs, language and communication, understanding how we relate to otherness, to differences in all their forms and aspects becomes more and more relevant. Today, we often understand the differences in terms of adversity or opposition and forget the value of the similarities.
在一个全球交流的世界里,每个人的生活越来越依赖于符号、语言和交流,理解我们如何与他者、各种形式和方面的差异联系起来变得越来越重要。今天,我们经常理解逆境或对立的差异,而忘记了相似之处的价值。
{"title":"Semiosis in Communication: Differences and Similarities","authors":"Nicolae-Sorin Drăgan","doi":"10.21018/rjcpr.2018.3.262","DOIUrl":"https://doi.org/10.21018/rjcpr.2018.3.262","url":null,"abstract":"In a world of global communication, where everyone’s life depends increasingly on signs, language and communication, understanding how we relate to otherness, to differences in all their forms and aspects becomes more and more relevant. Today, we often understand the differences in terms of adversity or opposition and forget the value of the similarities.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81345376","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Left/Right Polarity in Gestures and Politics 手势和政治中的左右极性
IF 0.6 Q3 Social Sciences Pub Date : 2018-12-01 DOI: 10.21018/RJCPR.2018.3.265
Nicolae-Sorin Drăgan
In this article we investigate how political actors involved in TV debates during the 2009 and 2014 presidential elections in Romania manage the relationship between handedness (left/right polarity in hand gestures) and political orientation (left/right polarity in politics),. For this purpose we developed a multimodal analysis for some relevant sequences during these debates. The practice of integrating the meanings of different semiotic resources allows a better understanding of the meaning of verbal discourse, actions and behavior of political actors involved in a particular communication situation. In addition, the Multimodal Professional Analysis Tool, ELAN, allows the annotation and dynamic analysis of the semiotic behavior of the political actors involved in the analyzed sequences.
在本文中,我们研究了2009年和2014年罗马尼亚总统选举期间参与电视辩论的政治演员如何处理利手性(手势中的左/右极性)和政治取向(政治中的左/右极性)之间的关系。为此,我们对这些辩论中的一些相关序列进行了多模态分析。整合不同符号学资源的意义的实践可以更好地理解特定交际情境中政治行动者的言语话语、行动和行为的意义。此外,多模态专业分析工具ELAN允许对分析序列中涉及的政治行动者的符号学行为进行注释和动态分析。
{"title":"Left/Right Polarity in Gestures and Politics","authors":"Nicolae-Sorin Drăgan","doi":"10.21018/RJCPR.2018.3.265","DOIUrl":"https://doi.org/10.21018/RJCPR.2018.3.265","url":null,"abstract":"In this article we investigate how political actors involved in TV debates during the 2009 and 2014 presidential elections in Romania manage the relationship between handedness (left/right polarity in hand gestures) and political orientation (left/right polarity in politics),. For this purpose we developed a multimodal analysis for some relevant sequences during these debates. The practice of integrating the meanings of different semiotic resources allows a better understanding of the meaning of verbal discourse, actions and behavior of political actors involved in a particular communication situation. In addition, the Multimodal Professional Analysis Tool, ELAN, allows the annotation and dynamic analysis of the semiotic behavior of the political actors involved in the analyzed sequences.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82879689","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Review of The Age of Sharing by Nicholas A. John, Polity Press, Cambridge, UK, 2017, 200 pages 尼古拉斯·a·约翰《分享时代》书评,英国剑桥Polity出版社2017年版,200页
IF 0.6 Q3 Social Sciences Pub Date : 2018-07-01 DOI: 10.21018/RJCPR.2018.2.260
Veronica Ioana Ilieș
In the society we live today the concept of ‘sharing’ is at a common use, in multiple situations. People share houses, food, information, services, smiles, stories, photos, cars, pets, expertise and many other goods, services or emotions. Children at the very beginning of their lives are taught to share toys and experience; they grow up with the lesson of sharing learned. Sharing becomes, thus, a way of healthy communication between future adults. Today, companies start businesses that involve ’sharing’ in different economic contexts. It is now virtually impossible to talk about ‚’sharing’ without involving the social media and the intense activity that people carry out assisted by the new technologies of the digital age. Theabovementioned elements are practically the starting point of the impressive work by Nicholas A. John in his book The Age of Sharing.
在我们今天生活的社会中,“分享”的概念在很多情况下都被广泛使用。人们分享房屋、食物、信息、服务、微笑、故事、照片、汽车、宠物、专业知识和许多其他商品、服务或情感。孩子们在生命之初就被教导要分享玩具和经验;他们在分享所学的教训中成长。因此,分享成为未来成年人之间健康交流的一种方式。如今,在不同的经济背景下,公司开办的业务都涉及“分享”。现在,如果不涉及社交媒体和人们在数字时代新技术的帮助下进行的激烈活动,几乎不可能谈论“分享”。上述因素实际上是尼古拉斯·a·约翰在他的书《共享时代》中令人印象深刻的工作的起点。
{"title":"Review of The Age of Sharing by Nicholas A. John, Polity Press, Cambridge, UK, 2017, 200 pages","authors":"Veronica Ioana Ilieș","doi":"10.21018/RJCPR.2018.2.260","DOIUrl":"https://doi.org/10.21018/RJCPR.2018.2.260","url":null,"abstract":"In the society we live today the concept of ‘sharing’ is at a common use, in multiple situations. People share houses, food, information, services, smiles, stories, photos, cars, pets, expertise and many other goods, services or emotions. Children at the very beginning of their lives are taught to share toys and experience; they grow up with the lesson of sharing learned. Sharing becomes, thus, a way of healthy communication between future adults. Today, companies start businesses that involve ’sharing’ in different economic contexts. It is now virtually impossible to talk about ‚’sharing’ without involving the social media and the intense activity that people carry out assisted by the new technologies of the digital age. Theabovementioned elements are practically the starting point of the impressive work by Nicholas A. John in his book The Age of Sharing.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2018-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82910189","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Media Construction of Sport Celebrities as National Heroes 体育名人作为民族英雄的媒体建构
IF 0.6 Q3 Social Sciences Pub Date : 2018-07-01 DOI: 10.21018/RJCPR.2018.2.257
Diana-Luiza Dumitriu
Within the broader media-sport nexus framework, sport is known for providing not only engaging performances for the entertainment market, but also important symbolic capital in terms of national identity and public diplomacy. The present paper looks at how these dimensions overlap, focusing on the centrality of the media logic within the dynamics of the social field of sport and its corollary celebrization imagery. The aim of the paper is, thus, to identify the contextual aspects and the legitimation strategies mobilized through media discourses in the overlap of the star status and the national hero image of a sport actor. When and how does media crown an athlete with the national hero aura? What does this national hero status involve in terms of identity and identification mechanisms? Focusing on a corpus of 310 online articles and 12 Facebook highlights published by two main Romanian sport newspapers during the 2014 Roland Garros Tournament, the study discusses the media construction of the raising sport star, Simona Halep (i.e. first Romanian tennis player to enter Top 3 WTA), as national hero. The analysis examines not only the symbolic power of the sport performances as national identity resources and celebrity input, but also the engaging deliberative spaces that emerge along with the national hero frame and the hybrid form of civic celebrity practices involved in legitimizing it.
在更广泛的媒体-体育关系框架内,体育不仅为娱乐市场提供了引人入胜的表演,而且在国家认同和公共外交方面也是重要的象征资本。本文着眼于这些维度是如何重叠的,重点关注媒体逻辑在体育社会领域动态中的中心地位及其必然的名人化形象。因此,本文的目的是确定在体育演员的明星地位和民族英雄形象重叠的情况下,通过媒体话语动员的语境方面和合法化策略。媒体在什么时候,以怎样的方式给运动员冠上民族英雄的光环?这种民族英雄身份在身份认同和认同机制方面涉及到什么?本研究以2014年罗兰加洛斯锦标赛期间罗马尼亚两家主要体育报纸发表的310篇在线文章和12篇Facebook要件为研究对象,探讨了崛起中的体育明星西蒙娜·哈勒普(即第一位进入WTA前三名的罗马尼亚网球运动员)作为民族英雄的媒体建构。分析不仅考察了体育表演作为国家身份资源和名人输入的象征力量,还考察了与国家英雄框架一起出现的引人入胜的审议空间和参与合法化的公民名人实践的混合形式。
{"title":"Media Construction of Sport Celebrities as National Heroes","authors":"Diana-Luiza Dumitriu","doi":"10.21018/RJCPR.2018.2.257","DOIUrl":"https://doi.org/10.21018/RJCPR.2018.2.257","url":null,"abstract":"Within the broader media-sport nexus framework, sport is known for providing not only engaging performances for the entertainment market, but also important symbolic capital in terms of national identity and public diplomacy. The present paper looks at how these dimensions overlap, focusing on the centrality of the media logic within the dynamics of the social field of sport and its corollary celebrization imagery. The aim of the paper is, thus, to identify the contextual aspects and the legitimation strategies mobilized through media discourses in the overlap of the star status and the national hero image of a sport actor. When and how does media crown an athlete with the national hero aura? What does this national hero status involve in terms of identity and identification mechanisms? Focusing on a corpus of 310 online articles and 12 Facebook highlights published by two main Romanian sport newspapers during the 2014 Roland Garros Tournament, the study discusses the media construction of the raising sport star, Simona Halep (i.e. first Romanian tennis player to enter Top 3 WTA), as national hero. The analysis examines not only the symbolic power of the sport performances as national identity resources and celebrity input, but also the engaging deliberative spaces that emerge along with the national hero frame and the hybrid form of civic celebrity practices involved in legitimizing it.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2018-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89355242","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
Senior Citizens and the European Union. A Romanian Perspective 老年人与欧盟。罗马尼亚人的视角
IF 0.6 Q3 Social Sciences Pub Date : 2018-07-01 DOI: 10.21018/rjcpr.2018.2.258
Georgiana Udrea, Laura Andreea Ticoiu
The general goal of this paper is to study senior Romanian citizens’ EU attitudes after ten years of European membership, with a special focus on the unsolved tension between the instrumental and symbolic perspectives. By looking at the present context, the purpose of this research is to assess the challenges and transformations of the EU-related opinions and support of traditional euro-enthusiastic citizens in times of vulnerability and struggling economies. Equally, the paper favours a future-oriented view, and puts under scrutiny people’s expectations and evaluations of the future developments of the EU and their consequences at personal, national and supra-national level.
本文的总体目标是研究罗马尼亚公民在加入欧盟十年后对欧盟的态度,特别关注工具性和象征性观点之间未解决的紧张关系。通过观察当前的背景,本研究的目的是评估在脆弱和经济挣扎时期,传统的欧元热情公民对欧盟相关意见和支持的挑战和转变。同样,本文倾向于面向未来的观点,并仔细审查了人们对欧盟未来发展的期望和评估,以及他们在个人、国家和超国家层面上的后果。
{"title":"Senior Citizens and the European Union. A Romanian Perspective","authors":"Georgiana Udrea, Laura Andreea Ticoiu","doi":"10.21018/rjcpr.2018.2.258","DOIUrl":"https://doi.org/10.21018/rjcpr.2018.2.258","url":null,"abstract":"The general goal of this paper is to study senior Romanian citizens’ EU attitudes after ten years of European membership, with a special focus on the unsolved tension between the instrumental and symbolic perspectives. By looking at the present context, the purpose of this research is to assess the challenges and transformations of the EU-related opinions and support of traditional euro-enthusiastic citizens in times of vulnerability and struggling economies. Equally, the paper favours a future-oriented view, and puts under scrutiny people’s expectations and evaluations of the future developments of the EU and their consequences at personal, national and supra-national level.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2018-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87180613","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
期刊
Romanian Journal of Communication and Public Relations
全部 Acc. Chem. Res. ACS Applied Bio Materials ACS Appl. Electron. Mater. ACS Appl. Energy Mater. ACS Appl. Mater. Interfaces ACS Appl. Nano Mater. ACS Appl. Polym. Mater. ACS BIOMATER-SCI ENG ACS Catal. ACS Cent. Sci. ACS Chem. Biol. ACS Chemical Health & Safety ACS Chem. Neurosci. ACS Comb. Sci. ACS Earth Space Chem. ACS Energy Lett. ACS Infect. Dis. ACS Macro Lett. ACS Mater. Lett. ACS Med. Chem. Lett. ACS Nano ACS Omega ACS Photonics ACS Sens. ACS Sustainable Chem. Eng. ACS Synth. Biol. Anal. Chem. BIOCHEMISTRY-US Bioconjugate Chem. BIOMACROMOLECULES Chem. Res. Toxicol. Chem. Rev. Chem. Mater. CRYST GROWTH DES ENERG FUEL Environ. Sci. Technol. Environ. Sci. Technol. Lett. Eur. J. Inorg. Chem. IND ENG CHEM RES Inorg. Chem. J. Agric. Food. Chem. J. Chem. Eng. Data J. Chem. Educ. J. Chem. Inf. Model. J. Chem. Theory Comput. J. Med. Chem. J. Nat. Prod. J PROTEOME RES J. Am. Chem. Soc. LANGMUIR MACROMOLECULES Mol. Pharmaceutics Nano Lett. Org. Lett. ORG PROCESS RES DEV ORGANOMETALLICS J. Org. Chem. J. Phys. Chem. J. Phys. Chem. A J. Phys. Chem. B J. Phys. Chem. C J. Phys. Chem. Lett. Analyst Anal. Methods Biomater. Sci. Catal. Sci. Technol. Chem. Commun. Chem. Soc. Rev. CHEM EDUC RES PRACT CRYSTENGCOMM Dalton Trans. Energy Environ. Sci. ENVIRON SCI-NANO ENVIRON SCI-PROC IMP ENVIRON SCI-WAT RES Faraday Discuss. Food Funct. Green Chem. Inorg. Chem. Front. Integr. Biol. J. Anal. At. Spectrom. J. Mater. Chem. A J. Mater. Chem. B J. Mater. Chem. C Lab Chip Mater. Chem. Front. Mater. Horiz. MEDCHEMCOMM Metallomics Mol. Biosyst. Mol. Syst. Des. Eng. Nanoscale Nanoscale Horiz. Nat. Prod. Rep. New J. Chem. Org. Biomol. Chem. Org. Chem. Front. PHOTOCH PHOTOBIO SCI PCCP Polym. Chem.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1