This study aims to determine the effect of work environment and work motivation on teacher performance at SMK Gajah Mada Bandar Lampung. This type of research utilizes quantitative studies with associative methods. The results of the study of the results of data analysis and hypothesis testing have been carried out to increase the translation of the results of the study related to the factors that trigger the performance of teachers of SMK Gajah Mada Bandar Lampung, it can be drawn as a summary, namely. The physical work environment has an impact on performance. Work motivation has an impact on performance and the physical work environment and work motivation has an impact on the performance of SMK Gajah Mada Bandar Lampung teachers.
本研究旨在探讨工作环境和工作动机对南榜国中小学教师绩效的影响。这种类型的研究使用关联方法的定量研究。本文对研究结果进行了数据分析和假设检验，增加了对研究结果的翻译，研究结果涉及到触发南邦小学教师绩效的因素，可以得出总结，即。物理工作环境对工作表现有影响。工作动机对绩效有影响，物理工作环境和工作动机对SMK Gajah madada Bandar Lampung教师的绩效有影响。
{"title":"The Effect of Work Environment and Work Motivation on Teacher Performance at SMK Gajah Mada Bandar Lampung","authors":"Yohanson A.K., Lukmanul Hakim, Riyadini Riyan Utami, Aurelia Salsabila","doi":"10.47768/gema.v14i3.202204","DOIUrl":"https://doi.org/10.47768/gema.v14i3.202204","url":null,"abstract":"This study aims to determine the effect of work environment and work motivation on teacher performance at SMK Gajah Mada Bandar Lampung. This type of research utilizes quantitative studies with associative methods. The results of the study of the results of data analysis and hypothesis testing have been carried out to increase the translation of the results of the study related to the factors that trigger the performance of teachers of SMK Gajah Mada Bandar Lampung, it can be drawn as a summary, namely. The physical work environment has an impact on performance. Work motivation has an impact on performance and the physical work environment and work motivation has an impact on the performance of SMK Gajah Mada Bandar Lampung teachers.","PeriodicalId":413913,"journal":{"name":"GEMA : Jurnal Gentiaras Manajemen dan Akuntansi","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2012-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129439609","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2012-10-01DOI: 10.47768/gema.v14.n3.202202
Novalita Novalita, Pipit Novila Sari
This research aims to arrange the correct and operational strategies for developing small and medium enterprises (SMEs) in Lampung Province. It also needs to be known and analyzed the SMEs profile. Data used is primary and secondary data. Pri- mary data obtained through field surveys, while secondary data obtained from various publi- cation sources. Method of analysis used is descriptive approach. Associated with the various problems faced by SMEs, there are some strategies needed to overcome them. To develop the SMEs is not only charged to the SMEs themselves but also supported by all stakeholders. The support expected to come from business associations, colleges, related agencies in Lampung Province. Moreover, government policy is needed to encourage SMEs development. The SMEs development in Lampung Province basically is the acceleration of the SMEs trans- formation from formation phase to stabilization phase.
{"title":"Strategi Pengembangan Usaha Mikro Kecil dan Menengah di Provinsi Lampung","authors":"Novalita Novalita, Pipit Novila Sari","doi":"10.47768/gema.v14.n3.202202","DOIUrl":"https://doi.org/10.47768/gema.v14.n3.202202","url":null,"abstract":"This research aims to arrange the correct and operational strategies for developing small and medium enterprises (SMEs) in Lampung Province. It also needs to be known and analyzed the SMEs profile. Data used is primary and secondary data. Pri- mary data obtained through field surveys, while secondary data obtained from various publi- cation sources. Method of analysis used is descriptive approach. Associated with the various problems faced by SMEs, there are some strategies needed to overcome them. To develop the SMEs is not only charged to the SMEs themselves but also supported by all stakeholders. The support expected to come from business associations, colleges, related agencies in Lampung Province. Moreover, government policy is needed to encourage SMEs development. The SMEs development in Lampung Province basically is the acceleration of the SMEs trans- formation from formation phase to stabilization phase.","PeriodicalId":413913,"journal":{"name":"GEMA : Jurnal Gentiaras Manajemen dan Akuntansi","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2012-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131650848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine: (1) the effect of product quality on customer satisfaction of Kedai Kaizar Lahat (2) the quality of service on customer satisfaction of Kedai Kaizar Lahat, and (3) the effect of product quality and service quality on customer satisfaction of Kedai Kaizar Lahat. This research is a survey research with an associative design. The population in this study were all consumers of Kedai Kaizar Lahat. The sample of this research is most consumers of Kedai Kaizar Lahat in Kab. Lahat, amounting to 60 people. Data collection using a questionnaire that has been tested for validity and reliability. The data analysis technique used in this study is multiple regression analysis. The results of the study with a significance level of 5% found that (1) product quality has a positive effect on customer satisfaction, (2) service quality has a positive effect on customer satisfaction and (3) product quality and service quality have a positive and significant effect on customer satisfaction.
{"title":"Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Konsumen di Kedai Kaizar Lahat","authors":"Hayani Hayani","doi":"10.47768/gema.v13i2.234","DOIUrl":"https://doi.org/10.47768/gema.v13i2.234","url":null,"abstract":"This study aims to determine: (1) the effect of product quality on customer satisfaction of Kedai Kaizar Lahat (2) the quality of service on customer satisfaction of Kedai Kaizar Lahat, and (3) the effect of product quality and service quality on customer satisfaction of Kedai Kaizar Lahat. This research is a survey research with an associative design. The population in this study were all consumers of Kedai Kaizar Lahat. The sample of this research is most consumers of Kedai Kaizar Lahat in Kab. Lahat, amounting to 60 people. Data collection using a questionnaire that has been tested for validity and reliability. The data analysis technique used in this study is multiple regression analysis. The results of the study with a significance level of 5% found that (1) product quality has a positive effect on customer satisfaction, (2) service quality has a positive effect on customer satisfaction and (3) product quality and service quality have a positive and significant effect on customer satisfaction.","PeriodicalId":413913,"journal":{"name":"GEMA : Jurnal Gentiaras Manajemen dan Akuntansi","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2012-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116757941","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2012-10-01DOI: 10.47768/gema.v14.n2.202207
Fransiska Wahyu Lestari, Yohanes Suharsana, Devi Yani
The purpose of this study was to determine whether the MSMEs of the Food Industry in East Hadimulyo, has implemented the FAS MSMEs. This research uses descriptive method, by looking at the elements presented in the financial statements in the MSMEs of Food Industry, East Hadimulyo and comparing them with the applicable the FAS MSMEs. And the result of this research is that the presentation of financial reports on MSMEs of Food Industry Sector, East Hadimulyo, has not implemented the FAS MSMEs. This is due to the lack of in-depth knowledge related to the preparation and presentation of financial statements.
{"title":"Implementasi SAK EMKM dalam Penyajian Laporan Keuangan pada UMKM Bidang Industri Pangan","authors":"Fransiska Wahyu Lestari, Yohanes Suharsana, Devi Yani","doi":"10.47768/gema.v14.n2.202207","DOIUrl":"https://doi.org/10.47768/gema.v14.n2.202207","url":null,"abstract":"The purpose of this study was to determine whether the MSMEs of the Food Industry in East Hadimulyo, has implemented the FAS MSMEs. This research uses descriptive method, by looking at the elements presented in the financial statements in the MSMEs of Food Industry, East Hadimulyo and comparing them with the applicable the FAS MSMEs. And the result of this research is that the presentation of financial reports on MSMEs of Food Industry Sector, East Hadimulyo, has not implemented the FAS MSMEs. This is due to the lack of in-depth knowledge related to the preparation and presentation of financial statements.","PeriodicalId":413913,"journal":{"name":"GEMA : Jurnal Gentiaras Manajemen dan Akuntansi","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2012-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115027452","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study was to determine the factors that influence the capital structure, namely the profitability variable, firm size variable and sales growth variable. The survey data is per time from the Indonesia Stock Exchange 2018 - 2021. The sample of this study used the purposive sampling method and obtained 11 companies. The research design in this study is a quantitative research design due to testing hypotheses to obtain data using accurate statistical data tests. The data analysis technique in this study used descriptive statistical techniques and inferential statistics. Where descriptive statistics include the maximum, minimum, mean and standard deviation values. While inferential statistics include classical assumption test, multiple linear regression test, hypothesis test, and coefficient of determination test (R2). The results in this study showed that the regression sample used did not show signs of autocorrelation test, multicollinearity test, heteroscedasticity test and normalized data. Based on the results of the T-Test obtained, profitability has a significant effect on the capital structure of mining companies listed on the Indonesia Stock Exchange for the 2018-2021 period. Company size does not significantly affect the capital structure of mining companies listed on the Indonesia Stock Exchange for the 2018-2021 period. Sales growth has no significant effect on the capital structure of mining companies listed on the Indonesia Stock Exchange for the 2018-2021 period. Based on the results of the F (simultaneous) test, it was found that simultaneously the profitability variable, firm size variable, and sales growth variable had a significant influence on the capital structure in this study.
{"title":"Factors Influencing Capital Structure in Mining Companies Listed on the IDX for the 2018-2021 Period","authors":"Lestari Wuryanti, Rahyono Rahyono, Nyimas Dinda Salsyabilla","doi":"10.47768/gema.v15.n1.202301","DOIUrl":"https://doi.org/10.47768/gema.v15.n1.202301","url":null,"abstract":"The purpose of this study was to determine the factors that influence the capital structure, namely the profitability variable, firm size variable and sales growth variable. The survey data is per time from the Indonesia Stock Exchange 2018 - 2021. The sample of this study used the purposive sampling method and obtained 11 companies. The research design in this study is a quantitative research design due to testing hypotheses to obtain data using accurate statistical data tests. The data analysis technique in this study used descriptive statistical techniques and inferential statistics. Where descriptive statistics include the maximum, minimum, mean and standard deviation values. While inferential statistics include classical assumption test, multiple linear regression test, hypothesis test, and coefficient of determination test (R2). The results in this study showed that the regression sample used did not show signs of autocorrelation test, multicollinearity test, heteroscedasticity test and normalized data. Based on the results of the T-Test obtained, profitability has a significant effect on the capital structure of mining companies listed on the Indonesia Stock Exchange for the 2018-2021 period. Company size does not significantly affect the capital structure of mining companies listed on the Indonesia Stock Exchange for the 2018-2021 period. Sales growth has no significant effect on the capital structure of mining companies listed on the Indonesia Stock Exchange for the 2018-2021 period. Based on the results of the F (simultaneous) test, it was found that simultaneously the profitability variable, firm size variable, and sales growth variable had a significant influence on the capital structure in this study.","PeriodicalId":413913,"journal":{"name":"GEMA : Jurnal Gentiaras Manajemen dan Akuntansi","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2012-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131264340","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2012-10-01DOI: 10.47768/gema.v15.n1.202308
Della Heti Resvilia, Agnes Susana Merry Purwanti, Yohanes Suharsana
The contribution of every taxpayer, both corporate and individual, to the state must submit an annual tax return. The higher the incoming income, the higher the amount of tax that must be paid by each taxpayer. It can lead to tax avoidance. Tax avoidance is an attempt to reduce the legal tax liability, causing many people and even businesses to engage in tax avoidance. The purpose of this study is to determine the effect of company liquidity and company size towards tax avoidance. Sample of this study were 54 companies in the wholesale and retail trading sub-sector of the Indonesian stock market for the period 2018 - 2020. Data analysis techniques used was multiple linear regression tests. The test results and research findings indicate that the liquidity variable has no effect on tax avoidance, which is caused by the company's ability to pay liabilitie. The company size variable has positive effect towards tax avoidance, because the company's balance sheet size as measured by Ln total assets affects the occurrence of tax avaidance.
{"title":"The Effect of Liquidity and Company Size on Tax Avoidance in the Wholesale and Retail Trade Sub-Sector on the IDX","authors":"Della Heti Resvilia, Agnes Susana Merry Purwanti, Yohanes Suharsana","doi":"10.47768/gema.v15.n1.202308","DOIUrl":"https://doi.org/10.47768/gema.v15.n1.202308","url":null,"abstract":"The contribution of every taxpayer, both corporate and individual, to the state must submit an annual tax return. The higher the incoming income, the higher the amount of tax that must be paid by each taxpayer. It can lead to tax avoidance. Tax avoidance is an attempt to reduce the legal tax liability, causing many people and even businesses to engage in tax avoidance. The purpose of this study is to determine the effect of company liquidity and company size towards tax avoidance. Sample of this study were 54 companies in the wholesale and retail trading sub-sector of the Indonesian stock market for the period 2018 - 2020. Data analysis techniques used was multiple linear regression tests. The test results and research findings indicate that the liquidity variable has no effect on tax avoidance, which is caused by the company's ability to pay liabilitie. The company size variable has positive effect towards tax avoidance, because the company's balance sheet size as measured by Ln total assets affects the occurrence of tax avaidance.","PeriodicalId":413913,"journal":{"name":"GEMA : Jurnal Gentiaras Manajemen dan Akuntansi","volume":"142 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2012-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133433923","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2012-10-01DOI: 10.47768/gema.v14i3.202203
Rico Elhando Badri, Soraya Asnusa, E. Pranyoto, S. Susanti, Arif Gunawan
Technology and automation have become an important part of the global financial services market. Fintech is dramatically changing the way consumers conduct financial transactions. Simply put, it is a paylater service that allows consumers to buy products in installments over a certain period on an e-commerce platform for various needs. Currently, in Indonesia, several fintech companies provide pay-later services. Its implementation appears in many applications, ranging from digital wallets, and ticket bookings, to the most popular on e-commerce platforms and/or online marketplaces. Each provider has different specifications and coverage. The differentiating variables include loan value limits, interest, tenor, loan terms, coverage area, and integration into third-party services. The purpose of this study is to propose an expanded model of the technology acceptance model (TAM) in the use of financial technology (Fintech) in paylater services, in particular, to study and explore the role of image and religiosity in TAM, as well as provide policy recommendations for authorized agencies and providers. services in Indonesia regarding several important factors that need to be considered so that Indonesian Muslims are willing to use Fintech. The sample in this study is a Muslim population aged at least 18 years who use Fintech pay-later to make payment transactions on e-commerce in Bandar Lampung. Testing the data using SEM PLS. The results showed that Islamic Religiosity and Image were able to increase the Attitude toward using fintech payment pay-later through Perceived Ease of Use as a mediating variable, but Islamic Religiosity and Image reduced the Attitude toward using fintech pay-later through Perceived Usefulness as a mediating variable.
{"title":"Adoption of Sharia-Based Fintech Innovation in Indonesia: A Case Study of the Paylater e-Commerce Platform","authors":"Rico Elhando Badri, Soraya Asnusa, E. Pranyoto, S. Susanti, Arif Gunawan","doi":"10.47768/gema.v14i3.202203","DOIUrl":"https://doi.org/10.47768/gema.v14i3.202203","url":null,"abstract":"Technology and automation have become an important part of the global financial services market. Fintech is dramatically changing the way consumers conduct financial transactions. Simply put, it is a paylater service that allows consumers to buy products in installments over a certain period on an e-commerce platform for various needs. Currently, in Indonesia, several fintech companies provide pay-later services. Its implementation appears in many applications, ranging from digital wallets, and ticket bookings, to the most popular on e-commerce platforms and/or online marketplaces. Each provider has different specifications and coverage. The differentiating variables include loan value limits, interest, tenor, loan terms, coverage area, and integration into third-party services. The purpose of this study is to propose an expanded model of the technology acceptance model (TAM) in the use of financial technology (Fintech) in paylater services, in particular, to study and explore the role of image and religiosity in TAM, as well as provide policy recommendations for authorized agencies and providers. services in Indonesia regarding several important factors that need to be considered so that Indonesian Muslims are willing to use Fintech. The sample in this study is a Muslim population aged at least 18 years who use Fintech pay-later to make payment transactions on e-commerce in Bandar Lampung. Testing the data using SEM PLS. The results showed that Islamic Religiosity and Image were able to increase the Attitude toward using fintech payment pay-later through Perceived Ease of Use as a mediating variable, but Islamic Religiosity and Image reduced the Attitude toward using fintech pay-later through Perceived Usefulness as a mediating variable.","PeriodicalId":413913,"journal":{"name":"GEMA : Jurnal Gentiaras Manajemen dan Akuntansi","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2012-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134025006","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine the Basis Sector and Non-Base Sector of the economy in Lampung Province. This research was conducted in Lampung from September to December 2020 with the data analysis tools used were Location Quaton Analysis (LQ) and analysis of the contribution of the economic sector to GRDP. The results of the study used five years of data (2015-2019). Lampung Province has the top 4 leading economic sectors (Primadona), namely the Agriculture, Forestry, Fishery, Forestry, and Fishing sectors. This is indicated by the value of LQ = 2.27 and being able to contribute to the highest GDP of Lampung Province, which is 29.88%.
{"title":"Analisis Location Quotion versus Sumbangan Terhadap Pendapatan Domestik Regional Bruto dalam Penentuan Kawasan Ekonomi Basis di Provinsi Lampung","authors":"Lukmanul Hakim, Andreas Suhendi","doi":"10.47768/gema.v13i2.239","DOIUrl":"https://doi.org/10.47768/gema.v13i2.239","url":null,"abstract":"This study aims to determine the Basis Sector and Non-Base Sector of the economy in Lampung Province. This research was conducted in Lampung from September to December 2020 with the data analysis tools used were Location Quaton Analysis (LQ) and analysis of the contribution of the economic sector to GRDP. The results of the study used five years of data (2015-2019). Lampung Province has the top 4 leading economic sectors (Primadona), namely the Agriculture, Forestry, Fishery, Forestry, and Fishing sectors. This is indicated by the value of LQ = 2.27 and being able to contribute to the highest GDP of Lampung Province, which is 29.88%.","PeriodicalId":413913,"journal":{"name":"GEMA : Jurnal Gentiaras Manajemen dan Akuntansi","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2012-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117319744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2012-10-01DOI: 10.47768/gema.v14i3.202207
Arya Ardany Kusuma, Pitri Yandri
Korean Pop or commonly referred to as K-Pop is a trend that is in great demand by the public, especially young people. The trend is followed by the rise of industries that use attributes that smell of korea, such as K-Pop. in line with the emergence of this phenomenon, Tokopedia as one of the lokapasar in Indonesia also uses attributes that smell of Korea. Tokopedia then made the artist or group in the K-Pop world a Brand Ambassador (BA). Based on that, this study was conducted with the aim to examine the effectiveness and how the influence of the use of K-Pop BA in increasing interest in buying products in various beauty stores and K-Pop merchandise stores on Tokopedia E-Commerce. This research method is quantitative with survey approach. The sample of this study amounted to 100 respondents who came from K-Pop fans in South Tangerang City with a sampling technique in the form of probability sampling manifold simple random sampling. Data collection method this study uses survey techniques by distributing questionnaires to respondents. The analysis techniques used are descriptive analysis, mean value analysis and structural model equation (SEM). This study resulted in the use of effective K-Pop BA and has a great influence in increasing interest in buying products in various beauty stores and K-Pop merchandise stores on Tokopedia E-Commerce with an effectiveness value of 4.01 from the highest value range of 5 and the amount of influence of 46.1%.
{"title":"The Effectiveness of Using K-Pop Brand Ambassadors in Increasing Interest in Buying Beauty Products and K-Pop Merchandise at Tokopedia","authors":"Arya Ardany Kusuma, Pitri Yandri","doi":"10.47768/gema.v14i3.202207","DOIUrl":"https://doi.org/10.47768/gema.v14i3.202207","url":null,"abstract":"Korean Pop or commonly referred to as K-Pop is a trend that is in great demand by the public, especially young people. The trend is followed by the rise of industries that use attributes that smell of korea, such as K-Pop. in line with the emergence of this phenomenon, Tokopedia as one of the lokapasar in Indonesia also uses attributes that smell of Korea. Tokopedia then made the artist or group in the K-Pop world a Brand Ambassador (BA). Based on that, this study was conducted with the aim to examine the effectiveness and how the influence of the use of K-Pop BA in increasing interest in buying products in various beauty stores and K-Pop merchandise stores on Tokopedia E-Commerce. This research method is quantitative with survey approach. The sample of this study amounted to 100 respondents who came from K-Pop fans in South Tangerang City with a sampling technique in the form of probability sampling manifold simple random sampling. Data collection method this study uses survey techniques by distributing questionnaires to respondents. The analysis techniques used are descriptive analysis, mean value analysis and structural model equation (SEM). This study resulted in the use of effective K-Pop BA and has a great influence in increasing interest in buying products in various beauty stores and K-Pop merchandise stores on Tokopedia E-Commerce with an effectiveness value of 4.01 from the highest value range of 5 and the amount of influence of 46.1%.","PeriodicalId":413913,"journal":{"name":"GEMA : Jurnal Gentiaras Manajemen dan Akuntansi","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2012-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114290465","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Anastasia Sri Sukistini, Antonius Singgih Setiawan, Agustinus Widyartono
This study aims to prove the effect of lifestyle, strategy choice orientation on business decision making. This study uses primary data through a survey of culinary entrepreneurs in Palembang. The questionnaire data used in this study were 92 (61.3%). Analysis of Structural Equation Modeling (SEM) Partial Least Squares (PLS) using Warp PLS software version 5.0 to examine the research. The results of the study show that the lifestyle and strategy choice orientation affects business decision-making.
{"title":"Gaya Hidup, Orientasi Pilihan Strategi dan Pengambilan Keputusan Usaha pada UMKM di Kota Palembang","authors":"Anastasia Sri Sukistini, Antonius Singgih Setiawan, Agustinus Widyartono","doi":"10.47768/gema.v13i2.238","DOIUrl":"https://doi.org/10.47768/gema.v13i2.238","url":null,"abstract":"This study aims to prove the effect of lifestyle, strategy choice orientation on business decision making. This study uses primary data through a survey of culinary entrepreneurs in Palembang. The questionnaire data used in this study were 92 (61.3%). Analysis of Structural Equation Modeling (SEM) Partial Least Squares (PLS) using Warp PLS software version 5.0 to examine the research. The results of the study show that the lifestyle and strategy choice orientation affects business decision-making.","PeriodicalId":413913,"journal":{"name":"GEMA : Jurnal Gentiaras Manajemen dan Akuntansi","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2012-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114518943","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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